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FB
SEO Specialist
Enterprise (> 1000 emp.)
"best price quality in SEO platforms"
What do you like best about Semrush?

how complete it is, how simple it is to use. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

SEO audits aren't always 100% accurate (still much better than the competion's average). User interface could be a bit easier to use. Review collected by and hosted on G2.com.

Semrush

Semrush Reviews & Product Details

Pricing

Pricing provided by Semrush.

Pro

$139.94
Per Month

Semrush Media

Semrush Demo - Topic Research
Topic Research gives SEOs and content writers and strategists a helping hand in content brainstorming efforts. Enter a topic in the search bar and the tool will generate cards of related subtopics and ideas to include in your content. Use it to generate ideas for new articles, headlines, and topi...
Semrush Demo - Position Tracking
Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet or desktop). The tool comes with tons of features like tagging, sorting, filtering and ex...
Semrush Demo - Projects
The Projects section allows you to gather marketing data from outside of the Semrush database. By launching a project, you can set up a number of different tools (like Site Audit and Position Tracking) that each focus on different aspects of online marketing. A single project contains several ana...
Semrush Demo - Site Audit
The Semrush Site Audit tool is a tool that can crawl websites to detect technical SEO issues and provide useful data for analysis. There are many factors that influence the state of health on any website, so the Site Audit tools provides users with plenty of checks that focus on the website's cra...
Semrush Demo - Keyword Magic Tool
The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics and groups, and save your research as you go. You will be able to find niche topics, explore semantically related phrases, and generate ideas to fuel your search marketing campaign or co...
Semrush Demo - Semrush Toolkits
The software tools available on Semrush are categorized into six different toolkits: SEO Toolkit, Advertising Toolkit, Content Marketing Toolkit, Competitive Research Toolkit, Social Media Toolkit, and Management Toolkit
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Semrush Reviews (3,239)

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Reviews

Semrush Reviews (3,239)

View 3 Video Reviews
4.5
3,239 reviews

Pros & Cons

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Carlos O.
CO
Co-Founder
Small-Business (50 or fewer emp.)
"Semrush: Powerful All-in-One SEO Platform with Reliable Data and Deep Insights"
What do you like best about Semrush?

Semrush is an extremely powerful all in one platform for SEO and answer engine optimization. It gives deep visibility into keyword opportunities, search intent, competitive gaps, and content performance. I especially value the keyword research, competitor analysis, and site audit tools, which make it easier to prioritize work that actually moves rankings and traffic. The data is reliable, the interface is well organized, and it integrates smoothly into both strategic planning and day to day execution. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The biggest downside is the cost, especially for smaller teams or businesses just getting started. Some features also have a learning curve, and it can feel overwhelming at first because there is so much available in the platform. A bit more guidance for new users on which tools matter most by use case would be helpful. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Intuitive SEO Tool with Room for Speed Improvement"
What do you like best about Semrush?

I really like that Semrush is pretty intuitive. Even today, I've never received an onboarding call, and I was able to jump in from day one and use it. It's pretty self-explanatory, whether you've used SEO before or any other SEO tools. The intuitive design allows you to look at it, learn, and just go right on. Starting with entering your website domain, the system guides you through a smart process of exploring strategies for ideas, backlink suggestions, and provides insights about technical SEO. It actually analyzes your website, talks about user experience, and suggests ways to enhance online user interaction, which is awesome. It also helps increase engagement time and provides content ideas, making it very easy to use. It's like having a personal assistant for your SEO campaigns right in your back pocket. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The speed, sometimes when you get in some of the data, you have to wait. When I'm doing multiple campaigns, sometimes I want this information, like, now. In a perfect world, we would have it very quickly. You put it in as fast as the website can load. You would like to have that information, but, I believe they'll get there someday, but it's not there now. Review collected by and hosted on G2.com.

RK
Intern
Computer Software
Mid-Market (51-1000 emp.)
"Multiple Seo features in a single pack with easy to use interface."
What do you like best about Semrush?

This platform has made blogging an easy task as compared to some years back. It not only provide just one or two feature but a complete pack or suite of features that can make seo optimization, keyword research, traffic analysis a game of clicks. Also i found the competitive analysis like a cherry on the cake that makes the optimization more strong so that the blog can get a top position in the search results on the search engines. I found it very easy to use as i am using it from past few months, also before joining this platform it takes much time to efficiently manage all the optimization for the blog posts, but now most of the tasks are automated and can be done with just few clicks and copy paste. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Properly using all the features requires time for a beginner so this is not a problem this is just an opinion that providing short easy courses in community can help the beginners to get the knowledge of platform from the experts and also it will also boost the knowledge of current users. Review collected by and hosted on G2.com.

Alexander R.
AR
Managing Director
Small-Business (50 or fewer emp.)
"Semrush: Powerful All-in-One Marketing Suite with Outstanding Data and Local SEO and AEO"
What do you like best about Semrush?

Semrush is an incredibly powerful all-in-one marketing suite that makes SEO and competitor analysis both efficient and enjoyable. As an agency, we particularly appreciate how seamlessly it combines keyword research, content optimization, backlink audits, and reporting in one intuitive interface. The data quality is outstanding, and the Local SEO features — including listing management and visibility tracking — have become essential for our daily operations. Semrush helps us not only deliver measurable results for clients but also identify growth opportunities we would otherwise miss. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only real downside is that the platform can feel overwhelming for new users due to the sheer number of features. Pricing can also be a bit steep, especially when adding multiple modules or users. However, given the depth and reliability of the data, it’s still a very strong value proposition. Review collected by and hosted on G2.com.

Andrea C.
AC
photographer and filmmaker
Small-Business (50 or fewer emp.)
"Powerful Keyword Magic & Gap Tools Turn SEO Data Into Actionable Insights"
What do you like best about Semrush?

What I like most is the Keyword Magic Tool, thanks to its unmatched database depth, along with the Keyword Gap tool, which helps reveal competitors’ strategies. Together, they turn complex data into clear, actionable insights, making it easier to prioritize high-impact SEO tasks and manage everything efficiently from a single, powerful dashboard to improve search rankings. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

What I dislike most is the high cost and the steep learning curve. The interface can be overwhelming for beginners, and a lot of essential features—such as historical data or AI writing—are locked behind expensive add-ons or higher-tier plans. On top of that, the traffic estimates for smaller websites can sometimes be inaccurate, which makes it harder to rely on the data with confidence. Review collected by and hosted on G2.com.

Sourav S.
SS
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Semrush Keyword Research & Domain Overview: My Go-To Research Tools"
What do you like best about Semrush?

The most useful feature of semrush according to me is the keyword reseaech tool and the domain overview tool which i use very frequently for my research. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

While there are features I like and keep coming back to, there are a few things I find really annoying and wish Semrush would fix. One is keyword research: I’d like an extra feature that lets me research more than one keyword at a time for a local or particular location (such as a city) and still get the key metrics for that specific location, like search volume, CPC, intent, and search engine features. Another issue is competitor research: I’m not able to see any sign of ads there, even though I can see them clearly in the Ads Transparency Center. Review collected by and hosted on G2.com.

Kevin M.
KM
Marketing Director
Small-Business (50 or fewer emp.)
"Great SEO Analysis and Monitoring Tool: Great Feature Set and Advanced Capabilities A*************"
What do you like best about Semrush?

SEMrush is a great SEO analysis and monitoring tool for all business sizes, I have used it in a number of businesses. It is very easy to set and getting up and running, that integrates with a whole host of other analysis tools. I mostly use it for keyword tracking and analysis to drive my content production efforts. Would recommend, I use it pretty much everyday and could not function without it. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Hardly nothing to dislike but it does have so many features and tools that it can sometimes be hard to navigate and understand for new users but after a while it starts to make sense. Review collected by and hosted on G2.com.

Aman S.
AS
Performance Marketing Head
Mid-Market (51-1000 emp.)
"Comprehensive SEO Insights and Actionable Reports All in One Platform"
What do you like best about Semrush?

What I like best about Semrush is how comprehensive it is as an all-in-one SEO and competitive intelligence platform. It provides deep insights into keyword research, competitor strategies, site health, and backlink profiles in a single dashboard. The data is easy to visualize, reports are actionable, and the competitive analysis features make it especially valuable for identifying growth opportunities and improving overall digital marketing performance. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Semrush is that the platform can feel overwhelming at first due to the sheer number of tools and reports available. Some advanced features and higher data limits are restricted to more expensive plans, and keyword or traffic estimates can occasionally differ from actual performance, requiring validation with other data sources. Review collected by and hosted on G2.com.

PG
CX Analyst
Enterprise (> 1000 emp.)
"User-Friendly Reporting with Excellent Competitive Tracking"
What do you like best about Semrush?

Low barrier to entry, very user-friendly and easy to pick up if you've used other data reporting tools before. Easy to add new keywords to track and report on over time and I appreciate the competitive tracking on those keywords for market context. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some of the site health scores are a bit unclear what exactly feeds into the score calculation or what to do about changes in performance. I really like the SERP example links, but they don't always load fully (ie: parts of the SERP are missing). Review collected by and hosted on G2.com.

Haley C.
HC
Founder / Marketing Strategist
Small-Business (50 or fewer emp.)
"The Ultimate SEO Toolkit with Unmatched Features"
What do you like best about Semrush?

Semrush is the ultimate SEO tool, I was using Mangools before and it gave me very few features. Semrush, has so many features both SEO keyword related and with keyword review for GEO, AEO, and SEO. The tool is also very easy to use and they even offer customer support training sessions that I have been able to attend. Semrush has been a tool that immediately I implemented into my business to assist my customers, I use this tool daily. I was also able to integrate it into our systems immediately. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

As of right now, there are not dislikes I have encountered with SemRush Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Semrush.

Pro

$139.94
Per Month

Guru

$249.95
Per Month

Business

$499.95
Per Month
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Semrush Features
Search Rank
Audience Insights
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
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