Customer Experience Software

Typically, Customer Experience is a capability of a variety of other G2 Software categories. See more below to select the

best Customer Experience Software.

Customer experience software (CX) refers to a class of software designed to monitor and enhance the overall experience customers have when interacting with a business or a brand. Customer experience software provides information and support to prospective and existing customers while ensuring a positive experience. There are many customer touchpoints, and therefore many different tools needed to affect them; because of this, CX software is not a category so much as it is a family of categories.

Customers who have negative experiences interacting with a business will seek competitors who treat them better or are easier to work with. These negative experiences can come from phone conversations, social media interactions, or face-to-face dealings with salespeople or other employees. A poorly designed website or online store can yield poor experiences, leading to churn. Each business requires a different mix of tools and techniques to fine-tune the customer experience; solutions may be deployed as part of marketing strategy, sales practices, or customer service policies and tools, to name just a few possibilities.

Two categories often thought of first when considering customer experience are help desk and customer success software, because they both involve human interaction hopefully leading to a satisfied customer and a closed case. AI sales assistant chatbots automate simple interactions and transactions so customers can quickly achieve their goals. Enterprise feedback management provides a flow of data on what a business is doing right and where it is failing to meet expectations. Customer journey analytics software monitors and records actual customer use of a business’ digital assets across multiple channels, both to see how well existing processes are working and to craft more ideal paths for customers to take in their use. Account-based marketing is an attempt to focus more attention on key accounts and treat them like valued relationships. Social media management engages customers at critical points in the customer’s journey—the point where they are pleased, curious, or annoyed enough with a brand to post about it in a public forum. CRM is one of the earliest attempts to manage customer experience, and the data from CRM systems is often integrated with other CX applications.

To be considered part of the Customer Experience family, a product should:

  • Provide actionable information about customer satisfaction in unique instances or through aggregated data
  • Plan and implement changes to business processes that affect customer experience
  • Create a memorable, positive experience through application of technology
  • Help employees consistently provide the best outcomes for customers
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Sprout Social

Sprout Social

(6,417)4.4 out of 5

Sprout Social

(6,417)4.4 out of 5

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publis

Top Customer Experience Software Result from Social Media Suites

Also listed in Social Media Listening Tools, Social Media Management, Social Media Analytics, Social Customer Service


Robert H M.
RM
“Comprehensive Social Media Management, Slight Setup Hurdles”
What do you like best about Sprout Social?

I like Sprout Social because it's intuitive, fast, and packed with features. Managing our social media accounts in one location is efficient and ensures nothing gets missed, which is crucial since we manage several portfolios across the country. The feature that reports on what our competitors are doing on social media is particularly impressive, as well as the stats for our own posts at a glance. It's nice to know if we're beating our competitors on social media and if we're posting the right kinds of content, and what might be working for our competitors versus us. Additionally, connecting accounts was pretty easy, and the support team was extremely helpful and pleasant to work with. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There's a slight learning curve with getting accounts attached to their platform. It took me a week and several emails and phone calls to get our Meta Account appropriately set up on the platform so we could promote posts from Sprout. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I manage several accounts from one location, ensuring nothing gets missed. It's fast and reports on competitors and post stats, helping us see if we're beating competitors and posting the right content. Review collected by and hosted on G2.com.

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Birdeye

Birdeye

(4,058)4.7 out of 5

Birdeye

(4,058)4.7 out of 5

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness t

Top Customer Experience Software Result from Online Reputation Management

Also listed in SEO Tools, Chatbots, Social Media Suites, AI Agents For Business Operations, Marketing Automation


Pranath M.
PM
Original Information
“Birdeye Puts Reviews, Messages, and Insights in One Time-Saving Dashboard”
What do you like best about Birdeye?

I’ve been using Birdeye for about 2 years, and the biggest value is having reviews, customer messages, and location-level feedback all in one place. The dashboard is easy to check daily, and it saves a lot of time compared to jumping between different review sites. I also like the AI/review insights because it helps spot common customer issues faster. Review collected by and hosted on G2.com.

What do you dislike about Birdeye?

There are a lot of features, so the setup and learning curve can take some time at first. Some settings are not always obvious right away, but once you use it regularly, it becomes much easier. Review collected by and hosted on G2.com.

What problems is Birdeye solving and how is that benefiting you?

Birdeye helps us manage reviews, messages, and customer feedback across multiple locations in one place. The UI is pretty easy to use once you get used to it, and the dashboard makes it simple to see what needs attention. The integrations help pull everything together so we are not checking multiple sites manually. Performance has been reliable overall, and it saves our team time every week. From an ROI standpoint, it helps us stay on top of our online reputation and respond faster, which is valuable for a large organization. Support and onboarding were helpful when getting started, especially with setting up locations and workflows. I also like the AI tools because they make it easier to spot trends in customer feedback and understand what people are saying without reading every review one by one. Review collected by and hosted on G2.com.

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Fathom

Fathom

(6,807)5.0 out of 5

Fathom

(6,807)5.0 out of 5

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation.

Top Customer Experience Software Result from Conversation Intelligence

Also listed in AI Sales Assistant, Video CMS, Sales Coaching, Note-Taking Software, Transcription


Courtney B.
CB
Original Information
“Fathom has helped to reduce my notetaking by so much.”
What do you like best about Fathom?

The Ai notetaking features

It is a great listener and records the video.

It eliminates me needing to take notes, which I take a lot of typically

It is simple to use. I press a button and it records

I like that it keeps the recordings in the database and not on my laptop. Way less space to take up

I am using it more often Review collected by and hosted on G2.com.

What do you dislike about Fathom?

Sometimes the Fathom icon to add it to the room does not appear, I have to manually add it, and sometimes it still won't appear. Sometimes it takes a while to appear in the waiting room. Maybe I am doing something wrong

Sometimes the notes aren't the most accurate. Like it doubled the price I was giving to my client... maybe that was a sign to raise my prices haha.

It can be a little overwhelming knowing with all the features and how to utilize them properly. Review collected by and hosted on G2.com.

What problems is Fathom solving and how is that benefiting you?

I don't have to take notes (my handwriting ain't pretty ya'll)

It sends the notes to others, really helpful for meetings with potential and current clients Review collected by and hosted on G2.com.

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Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one

Top Customer Experience Software Result from Marketing Automation

Also listed in AI Marketing Agents, Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics


Matt I.
MI
“Simple, Intuitive Marketing Platform That Helps You Improve Over Time”
What do you like best about HubSpot Marketing Hub?

HubSpot seems built on the idea that to make marketing effective, the tools you use to manage programs need to be as simple as possible. When I started using HubSpot 15 years ago, it was just as simple as it is today. That simplicity of getting onboarded to the platform and building campaigns has only been improved with the addition of perfectly-timed tooltips (like ones that help you optimize email copy for more clicks). The new AI tools that help you learn new features faster are great, too, because they're not too pushy. It's a platform that invites you to improve as you get comfortable, and you'll see that your campaigns perform better the more comfortable you are with the toolset. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Marketing Hub?

Any CRM has some level of clunkiness, but HubSpot is really easy to adjust to. The only thing I personally dislike are the tier limits. The free tier is powerful but you'll find the ceiling quickly. The Starter tier will get you into more complex marketing but you need to be careful about your Marketing Contacts. I don't recall the limitations on custom properties, but the limits on HTML for email can be frustrating if you are more comfortable building that way. Little things. I always seem to come back to HubSpot after trying other tools. Review collected by and hosted on G2.com.

What problems is HubSpot Marketing Hub solving and how is that benefiting you?

Email marketing - getting me more leads

Integrations - helping me customize forms and user experiences on my website

Content Remix - this is so powerful. Widen your funnel with the content you already have

Automation - the social tools aren't perfect especially at lower tiers, but the workflows and such really help move things through the funnel Review collected by and hosted on G2.com.

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Gainsight CS is a complete Customer Success Platform.

Top Customer Experience Software Result from Customer Success

Also listed in Customer Revenue Optimization, Experience Management, Proactive Customer Retention


Marada A.
MA
“User-Friendly, Budget-Friendly Platform with Powerful AI Dashboards and Summaries”
What do you like best about Gainsight Customer Success?

The application is user-friendly. We can integrate all customer data in just a few steps, and by using AI we can improve how we view information in dashboards, C360, and emails, as well as get a proper meeting summary for each call. Onboarding a new user is straightforward when we provide a clear explanation and show the data in a very clear way. Overall, using this application helps customers achieve better performance while staying within a low, budget-friendly price. Review collected by and hosted on G2.com.

What do you dislike about Gainsight Customer Success?

Staircase AI is a new and beautiful feature we use in our application, but it lacks documentation. If that fixes, we will have more opportunities to learn and use it as CS. Review collected by and hosted on G2.com.

What problems is Gainsight Customer Success solving and how is that benefiting you?

Gainsight Customer Success solves our problems on time and shares the right documentation. Right now, we’re facing an issue with Staircase AI data flow related to Zoom call meeting summaries, along with “API limit exceeded” errors.

The team is working through it by explaining what’s happening and fixing where the data is getting stuck in the flow from Chrous to Staircase to Gainsight. Their guidance is helping us understand this flow more clearly and in greater detail. Review collected by and hosted on G2.com.

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SurveyMonkey

SurveyMonkey

(23,538)4.4 out of 5

SurveyMonkey

(23,538)4.4 out of 5

SurveyMonkey is a leading survey and feedback management solution, trusted by millions of users across more than 300,000 organizations around the world. SurveyMonkey and its A

Top Customer Experience Software Result from Survey

Also listed in Online Form Builder, Feedback Analytics


Felipe C.
FC
“Fast Idea-to-Live Surveys with Smart Logic Branching”
What do you like best about SurveyMonkey?

What stands out most is how fast you can go from idea to live survey. The logic branching feature is genuinely useful, I can route respondents to different questions based on their answers, which keeps surveys short and relevant instead of making everyone answer everything. The response dashboard is also clean enough that I don't need to export to Excel just to get a basic read on the data. Review collected by and hosted on G2.com.

What do you dislike about SurveyMonkey?

The feature tier structure is probably my biggest pain point. Some fairly basic functionality, like removing the SurveyMonkey branding or accessing more detailed response data, sits behind higher-paid plans, which makes it hard to justify for occasional use. It would feel more fair if the free and entry-level tiers were a bit more generous, especially for smaller teams or individual users. Review collected by and hosted on G2.com.

What problems is SurveyMonkey solving and how is that benefiting you?

The main problem it solves for me is getting structured feedback from a group without the chaos of email threads or informal back and forth. When I need a quick pulse check or want to gather input before a meeting, I can put something together in a few minutes and have responses coming in the same day. The biggest benefit is that it removes the friction of chasing people down, a clean survey link gets more responses than a follow-up email asking the same questions. It's not a complex tool for me, but it reliably does what I need without getting in the way. Review collected by and hosted on G2.com.

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Insider One

Insider One

(1,356)4.8 out of 5

Insider One

(1,356)4.8 out of 5

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.

Top Customer Experience Software Result from Mobile Marketing

Also listed in Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Personalization


CM
“”
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Substrata

Substrata

(1,095)4.9 out of 5

Substrata

(1,095)4.9 out of 5

Substrata is a real-time, socially-aware AI sales coaching platform for Professional Dealmakers. It is trained to understand the 'social dance' between sellers and buyers, hel

Top Customer Experience Software Result from Sales Coaching

Also listed in Email Tracking, Sales Analytics, AI Sales Assistant, Revenue Operations & Intelligence (RO&I), Conversation Intelligence


Melissa L.
ML
“Intuitive Content Library with Effortless Drag-and-Drop Organization”
What do you like best about Substrata?

The content library structure and tagging system are really well-thought-out. You can easily drag and drop content to arrange it, which makes managing and updating a breeze. It's super intuitive, and honestly, it's a big plus. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

Setting it up can be a bit of a challenge for some users, and to be honest, the reporting dashboard could be easier to read - it's not super clear right now. Review collected by and hosted on G2.com.

What problems is Substrata solving and how is that benefiting you?

We used to waste a ton of time manually updating content on all our platforms. But since we started using Substrata.me, it's been a game-changer - most of that process is now automated, which has seriously cut down our workload and ensured everything's consistent. Honestly, it's been a huge relief, and now we can focus on the fun stuff, like strategy and creative development. I think that's made a real difference in how we impact our client campaigns, and we're seeing some great results. Review collected by and hosted on G2.com.

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Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Top Customer Experience Software Result from CRM

Also listed in Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement


Karthik K.
KK
“Agentforce Sales: All-in-One CRM, Automation, and AI That Boosts Sales Efficiency”
What do you like best about Agentforce Sales (formerly Salesforce Sales Cloud)?

What I like best about Agentforce Sales is how it combines CRM, automation, and AI into a single platform that helps sales teams work more efficiently. Features like automated activity tracking, AI-powered insights, pipeline management, and lead prioritization reduce manual work and let sales reps focus more on closing deals and building customer relationships. The platform is also highly customizable and integrates well with other business tools, making it useful for organizations with complex sales processes. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Sales (formerly Salesforce Sales Cloud)?

One thing I dislike about Agentforce Sales is that the platform can feel overly complex, especially during the initial setup and customization process. Many users report that configuring workflows, automations, and reports often requires dedicated admin support or technical expertise. The large number of settings and menus can also make troubleshooting difficult for new users. Review collected by and hosted on G2.com.

What problems is Agentforce Sales (formerly Salesforce Sales Cloud) solving and how is that benefiting you?

Agentforce Sales helps solve common sales challenges such as manual data entry, inefficient lead follow-ups, poor pipeline visibility, and time-consuming account research. Its AI-powered automation handles repetitive tasks like updating CRM records, prioritizing leads, generating personalized outreach, and summarizing sales conversations, which allows sales teams to spend more time building customer relationships and closing deals. Review collected by and hosted on G2.com.

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Scorebuddy

Scorebuddy

(806)4.5 out of 5

Scorebuddy

(806)4.5 out of 5

Scorebuddy is a cloud-based quality assurance software that evaluates customer interactions across multiple channels, calls, emails, live chat, and social media.

Top Customer Experience Software Result from Contact Center Quality Assurance


John Mark M.
JM
“Intuitive, User-Friendly Scorebuddy That Simplifies Customer Support Evaluations”
What do you like best about Scorebuddy?

First of all the ease of use the scorebuddy, most of us find the interface intuitive and it is very user friendly. You can use it as it is hassle free and You navigate also use the system itself effectively. The Number of feautures it offers make the work simplier especially us working in customer support field, score buddy makes it easier and meet our deadlines as this is the frequent tool that we use to meet our targets when it comes in evaluating agents. Review collected by and hosted on G2.com.

What do you dislike about Scorebuddy?

Nothing. All I can say is, scorebuddy do the things for us. It helps us summarize everything and meet yje goals. Review collected by and hosted on G2.com.

What problems is Scorebuddy solving and how is that benefiting you?

I think it is the way of solving problems related to our work as a customer support. It helps us achive a quality calls and quality performance. This also helps us enhance ourquality assurance processes, improve agent performance, and ultimately boost customer satisfaction. Review collected by and hosted on G2.com.

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Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it co

Top Customer Experience Software Result from CRM

Also listed in Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement


Margarita C.
MC
“All-in-One Client Lifecycle Management in HubSpot Sales Hub”
What do you like best about HubSpot Sales Hub?

What I like best about HubSpot Sales Hub is its ability to support the full client lifecycle in one platform. I can manage client and prospect tracking, email communication, outreach, forms, reporting, and analytics all in one place. This centralization makes it easier to stay organized, maintain visibility into pipeline activity, and efficiently manage both client relationships and sales processes. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Sales Hub?

One challenge I’ve experienced with HubSpot Sales Hub is the limited visibility into sequences across users, even at the enterprise level. While I can access them as an admin by logging in as another user, there isn’t an easy way for team members to view or learn from each other’s sequences. This makes it more difficult to train new users, share best practices, and replicate successful outreach strategies across the team. Review collected by and hosted on G2.com.

What problems is HubSpot Sales Hub solving and how is that benefiting you?

HubSpot Sales Hub solves the challenge of managing the entire sales and client lifecycle in a single, centralized platform. It brings together client and prospect tracking, email communication, outreach, forms, reporting, and analytics, eliminating the need for multiple disconnected tools. This benefits me by improving organization, increasing visibility into pipeline and performance, and enabling more efficient, data-driven outreach and relationship management. Review collected by and hosted on G2.com.

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Gong

Gong

(6,638)4.7 out of 5

Gong

(6,638)4.7 out of 5

The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisio

Top Customer Experience Software Result from Revenue AI Platforms

Also listed in Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching


Jai M.
JM
“Super Helpful AI Transcripts and Summaries for Easy Client Sharing”
What do you like best about Gong?

The AI transcript feature is super helpful. It also provides a summary, which makes it easier to share with clients.

The call outline feature is also very useful, especially when I need a clear, well-organized summary of the conversation. Review collected by and hosted on G2.com.

What do you dislike about Gong?

Sometimes the AI transcripts aren’t accurate enough, and they don’t always interpret the conversation in the appropriate way. Review collected by and hosted on G2.com.

What problems is Gong solving and how is that benefiting you?

Gong helps solve the problem of limited visibility into customer conversations and sales execution. Traditionally, important client insights, objections, competitive feedback, and deal risks stayed siloed with individual reps or scattered across notes and emails. Gong centralizes and analyzes these interactions using AI, which makes it easier to spot patterns, improve forecasting accuracy, and ensure teams are following best practices.

For me, the biggest benefit has been clearer visibility into customer sentiment and overall deal health without needing to be present in every conversation. It helps surface risks earlier, understand what messaging resonates with clients, and improve collaboration across sales, customer success, and leadership teams. It also supports faster onboarding and more effective coaching by using real customer conversations as learning material. Review collected by and hosted on G2.com.

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See all Gong reviews

Deliver excellent customer service with a 360-degree view of your customers, an enterprise grade knowledge base, agent productivity tools, service contracts & entitlements, an

Top Customer Experience Software Result from Help Desk

Also listed in Digital Customer Service Platforms, Contact Center Quality Assurance, Conversational Support, Complaint Management, Customer Communications Management


Muhammad O.
MO
“Agentforce Service Simplifies Customer Support and Team Workflows”
What do you like best about Agentforce Service (formerly Salesforce Service Cloud)?

What I like most about Agentforce Service is how it helps me manage customer support workflows more efficiently. The platform makes it easier to track cases, automate repetitive tasks, and streamline day-to-day support work, which can help improve response times. I also appreciate its integration with the Salesforce ecosystem, since it keeps customer data and communication organized in one place and makes it simpler to stay on top of ongoing conversations. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Service (formerly Salesforce Service Cloud)?

The biggest downside is that the platform can feel a little overwhelming for new users, since it offers so many features and customization options. The initial setup and configuration can take a while, and some of the more advanced workflows require technical know-how to manage effectively. Review collected by and hosted on G2.com.

What problems is Agentforce Service (formerly Salesforce Service Cloud) solving and how is that benefiting you?

Agentforce Service is helping us manage customer support requests in a more organized and efficient way. It has improved case tracking, strengthened team collaboration, and sped up response times, while also reducing manual work through automation. As a result, our productivity has increased and we’re able to deliver a better overall experience for customers. Review collected by and hosted on G2.com.

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Pipedrive

Pipedrive

(3,043)4.3 out of 5

Pipedrive

(3,043)4.3 out of 5

Pipedrive is a web-based sales CRM software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process so they can focus on se

Top Customer Experience Software Result from CRM

Also listed in Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking, Online Form Builder


VINAY P.
VP
“Practical CRM for Managing Communication and Workflow Activities”
What do you like best about Pipedrive?

In my work, I deal with multiple coordination activities, follow-ups, documentation discussions, and tracking tasks across different project stages. What I like most about Pipedrive is the visual pipeline structure because it makes it easier to track ongoing activities instead of manually maintaining follow-up status in spreadsheets or scattered emails.

For example, during vendor coordination and project-related follow-ups, I used the activity reminders and customizable stages to track pending discussions, approvals, and document-sharing activities. The drag-and-drop pipeline view helped quickly identify which tasks were delayed and which discussions required immediate follow-up.

I also found the email synchronization and reminder notifications useful because they reduced missed communications during busy project schedules. Another advantage was the clean UI even while handling multiple activities simultaneously, navigation remained simple and organized without feeling overloaded.

From an integration perspective, using it alongside email and calendar workflows improved coordination visibility and reduced manual tracking effort.

The onboarding experience was straightforward because the setup, pipeline customization, and workflow organization were easy to configure without extensive CRM training Review collected by and hosted on G2.com.

What do you dislike about Pipedrive?

One limitation I noticed is that advanced reporting and analytics customization still feel somewhat limited when trying to track more detailed workflow metrics or compare multiple activity trends together.

I also experienced occasional synchronization delays between email/calendar integrations and activity tracking, especially during heavier workflow usage.Another challenge is that while the platform works well for pipeline tracking and coordination activities, handling more complex cross-functional workflows sometimes requires additional external tools or manual adjustments.

From a UI perspective, certain detailed customization options for dashboards and data organization could be more flexible. Review collected by and hosted on G2.com.

What problems is Pipedrive solving and how is that benefiting you?

Before using Pipedrive, follow-ups, coordination activities, pending approvals, and communication tracking were mostly managed manually through spreadsheets, email threads, and personal reminders. During busy project schedules, this sometimes created delays in tracking pending discussions or remembering the latest activity status.

Pipedrive solved this by providing a centralized workflow where activities, discussions, reminders, and follow-up stages could be tracked visually in one place. For example, during supplier coordination and internal project communication activities, I could quickly check pending actions, scheduled follow-ups, and completed discussions without searching through multiple emails or notes.

The automation reminders and activity tracking also reduced missed follow-ups and improved response consistency during ongoing coordination tasks.

From a workflow perspective, this improved visibility, reduced manual tracking effort, organized communication activities more efficiently, and helped maintain better continuity during project-related coordination workflows Review collected by and hosted on G2.com.

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Zoho Desk

Zoho Desk

(7,589)4.4 out of 5

Zoho Desk

(7,589)4.4 out of 5

Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help c

Top Customer Experience Software Result from Help Desk

Also listed in AI Customer Support Agents, Customer Self-Service, Social Customer Service, Complaint Management, Live Chat


Heber B.
HB
“Zoho Desk: Flexible, Cost-Effective Help Desk with Strong Automation and Integrations”
What do you like best about Zoho Desk?

I've been using Zoho Desk as part of our customer support and internal workflow operations, and overall it has been a very solid platform, especially for teams that want a balance between automation, customization, and pricing.

One of the strongest aspects of Zoho Desk is the UI/UX. The interface is relatively clean and easy to navigate once the initial setup is completed. Features like ticket prioritization, automation rules, SLAs, and department organization help reduce manual work significantly. The ticket views and filtering system make it easier to manage large support queues efficiently.

The integration ecosystem is another major advantage. Zoho Desk integrates well with other Zoho products and external services, which makes it useful for centralized operations. We particularly benefited from integrations related to CRM workflows and embedded support widgets. The API and webhook capabilities also provide flexibility for custom workflows and automation.

Performance has been stable overall. Ticket loading, search, and automation execution are generally responsive even under heavier workloads. The platform feels mature and reliable for daily operational use.

From a pricing and ROI perspective, Zoho Desk offers a strong value proposition compared to many enterprise support platforms. It provides advanced help desk functionality without the extremely high costs associated with some competitors. For growing companies, this can make a noticeable difference.

Support and onboarding were reasonably smooth. Documentation is extensive, and most configuration tasks can be handled without requiring deep technical expertise. There is a learning curve for more advanced automation and customization features, but once configured properly, the system saves a considerable amount of operational time.

One unexpected benefit was how much workflow visibility improved after centralizing communications and automations inside the platform. It became easier to track ownership, escalation paths, and response times across teams.

The AI and automation features are also promising. Automated routing, suggested responses, and workflow intelligence help reduce repetitive tasks and improve response consistency. While there is still room for improvement in some AI-assisted features, they already provide practical value in day-to-day support operations.

Overall, Zoho Desk is a flexible and cost-effective help desk platform that works especially well for companies looking to improve operational efficiency without adopting an overly complex enterprise solution. Review collected by and hosted on G2.com.

What do you dislike about Zoho Desk?

One limitation in my experience was that I didn’t have enough time to fully explore all of Zoho Desk’s advanced capabilities. The platform offers a wide range of features, integrations, and automation options, so there’s a real learning curve before you can evaluate everything in depth.

At first, some parts of the interface and the configuration process can feel overwhelming, especially when you start working with more advanced workflows and customization settings. Because of that, teams may need extra time to understand the setup and take full advantage of all the available functionality.

That said, the features I did use worked well overall, and the platform showed strong potential for improving support operations and keeping workflows better organized. Review collected by and hosted on G2.com.

What problems is Zoho Desk solving and how is that benefiting you?

Zoho Desk helps centralize customer support operations and organize communication workflows in a more structured way. Instead of handling requests across multiple disconnected channels, the platform makes it easier to manage tickets, track conversations, assign responsibilities, and monitor response times from a single place.

One of the biggest benefits has been improved visibility into support activity and task ownership. Features like ticket categorization, automation rules, and SLA management help reduce manual coordination and make day-to-day operations more efficient.

The platform also helps streamline workflows by automating repetitive tasks such as ticket assignment, notifications, and status updates. This reduces operational overhead and allows teams to focus more on resolving issues rather than managing processes manually.

Another benefit is the integration capability with other tools and services, which improves collaboration between support, operations, and customer management processes.

Although I did not have enough time to fully explore every advanced feature, the platform already demonstrated clear value in improving organization, workflow consistency, and overall support management efficiency. Review collected by and hosted on G2.com.

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Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping b

Top Customer Experience Software Result from Help Desk

Also listed in AI Customer Support Agents, AI Agents For Business Operations, Customer Service Automation, Conversational Support, Workforce Management


Natalie H.
NH
“Powerful but Overly Complex and Costly to Scale”
What do you like best about Zendesk for Customer Service?

The most helpful aspect of Zendesk for internal customer service is its ability to centralize support requests and streamline case management on a single platform. It allows internal teams to submit, track, prioritize, and resolve tickets efficiently, improving visibility and accountability across departments.

From a UI/UX perspective, Zendesk is intuitive and easy to navigate, with a clean dashboard that helps agents quickly view ticket status, urgency, and assigned tasks. The interface is designed to reduce complexity, making it easier for teams to manage high volumes of requests without losing track of details. Review collected by and hosted on G2.com.

What do you dislike about Zendesk for Customer Service?

The least helpful aspect of Zendesk for internal customer service is that while it is powerful, it can become overly complex, expensive, and less efficient as teams scale. From an integration perspective, it supports many third-party tools, but setting them up and maintaining them often requires technical expertise, and some integrations come with additional costs or compatibility issues, which can slow implementation. In terms of performance, users sometimes experience slower load times and system lag when ticket volumes grow or when running complex reports, which can impact agent productivity and response speed. For support, there are frequent complaints that response times can be slow on lower-tier plans, and resolving complex issues often requires escalation, which can be frustrating for internal teams that need fast resolution.

Regarding AI, while Zendesk offers automation and AI features, they are often paid add-ons and may feel limited or not fully accurate for more complex internal workflows, requiring additional tuning and configuration to be effective. Review collected by and hosted on G2.com.

What problems is Zendesk for Customer Service solving and how is that benefiting you?

Zendesk for internal customer service helps solve problems related to managing internal requests, improving response times, and creating visibility into support workflows across teams. Before using it, internal requests were often handled through email chains, chat messages, or spreadsheets, which made it easy for issues to get lost, delayed, or duplicated. Zendesk centralizes all requests into a single ticketing system, ensuring nothing is missed and everything is tracked from submission to resolution.

It benefits us by improving accountability and transparency, since each ticket has an owner, status, and priority level. This helps teams collaborate more effectively and resolve issues faster. It also improves reporting and analytics, allowing us to identify recurring issues, measure response times, and optimize support processes. Review collected by and hosted on G2.com.

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Resonate CX

Resonate CX

(481)4.6 out of 5

Resonate CX

(481)4.6 out of 5

Resonate CX helps to meet the customer's needs by operationalizing their voice. It provides tools which help to manage VoC, CX, NPS and employee experience programs.

Top Customer Experience Software Result from Experience Management

Also listed in Feedback Analytics, Survey, Employee Engagement


Matthew Richard  W.
MW
“Clear, Actionable Customer Insights at Scale—With First-Class Support”
What do you like best about Resonate CX?

What stands out most for us at Clark Rubber is how Resonate CX turns customer feedback into something genuinely usable. Instead of wading through endless survey comments or relying on guesswork, the platform gives us clear, prioritised insights that our teams can act on straight away.

For a multi‑site retail environment, that clarity is invaluable. We can instantly see what’s driving satisfaction or frustration at individual stores, which themes are emerging across the network, and where operational improvements will have the biggest impact. Just as importantly, we can track how the changes we make influence customer sentiment in real time.

The AI‑driven summaries are a real breakthrough. They cut through thousands of comments and highlight patterns we simply wouldn’t catch manually. Our store managers don’t need to be data analysts — they get straightforward, actionable direction they can implement on the floor the same day. The platform itself is intuitive, fast, and easy to integrate into our existing systems, which means feedback flows in automatically without adding extra admin.

And speaking of CX, the support we receive from the Resonate team — especially our Customer Success Manager, Vereen — is genuinely first class. It’s rare to work with a partner who is this proactive, responsive, and invested in our success. Vereen doesn’t just answer questions; she anticipates what we’ll need, helps us interpret insights in context, and makes sure we’re getting full value from the platform. That level of partnership has made a huge difference in how quickly and confidently we can act on the data.

In short, Resonate CX gives us clarity, speed, and confidence. It helps us understand our customers at scale and empowers our teams to deliver a consistently better experience across every store, backed by a support team that feels like an extension of our own. Review collected by and hosted on G2.com.

What do you dislike about Resonate CX?

The main challenge we’ve faced hasn’t been with the platform itself, but with getting our stores into the habit of consistently closing the loop. It took time for teams to understand the process, build it into their routines, and feel confident navigating the system. Early on, that created some frustration simply because it was a new workflow and required a shift in behaviour at store level. It continues t be a challenge with some of our stores.

If anything, the notifications stores receive could be more urgent and clearer so that the loop gets closed in time. When stores are busy, messages that don’t stand out can easily be missed, which slows down the process. Stronger, more attention‑grabbing alerts would help reinforce the importance of responding quickly.

That said, it has been getting noticeably easier as our teams become more familiar with the platform. The support we’ve received from Resonate — particularly around onboarding stores, reinforcing best practices, and helping us streamline the process — has been excellent. With their guidance, what started as a learning curve is now becoming part of our normal rhythm, and stores are far more comfortable closing the loop consistently and on time. Review collected by and hosted on G2.com.

What problems is Resonate CX solving and how is that benefiting you?

Resonate CX has helped us bridge a long‑standing gap between the feedback we were collecting and the insights we actually needed to improve the customer experience. Previously, we had plenty of comments coming in but no reliable way to understand the patterns behind them or identify which issues were having the biggest impact across our stores. Resonate has changed that completely. It gives us a clear view of what customers are experiencing, why it matters, and where we should focus our attention to lift performance.

One of the most valuable shifts has been the way it supports timely, meaningful follow‑up with customers. By centralising feedback and making the process more structured, our stores are now able to respond faster and more consistently, which has strengthened trust and improved the overall customer journey. That improvement has flowed through to our online presence as well — we’ve seen a genuine uplift in our Google rankings as customer sentiment improves and our responsiveness becomes more visible.

The platform has also helped us align the entire network around the same priorities. Instead of each store interpreting feedback in its own way, we now have a shared understanding of what customers are telling us and a clear path for acting on it. Combined with the ongoing support from Vereen and the Resonate team, we’ve been able to embed these practices in a way that’s sustainable and genuinely beneficial for both our customers and our business. Review collected by and hosted on G2.com.

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B2B Rocket

B2B Rocket

(296)4.8 out of 5

B2B Rocket

(296)4.8 out of 5

B2B Rocket is an AI-driven sales automation platform designed to streamline the B2B sales process by automating lead generation, engagement, and conversion. By leveraging prop

Top Customer Experience Software Result from AI Sales Assistant

Also listed in AI SDRs


Jody P.
JP
“Significant gap between sales promises and actual performance”
What do you like best about B2B Rocket?

The concept of having an all-in-one outbound system with automation across email and LinkedIn is strong. The interface is relatively straightforward and the onboarding process initially appears structured. Review collected by and hosted on G2.com.

What do you dislike about B2B Rocket?

The main issue was the gap between what was presented during the sales process and how the platform actually performs in practice.

Integration with GoHighLevel was a key requirement for us and was described as workable via Zapier, however in reality this was limited to a basic trigger and did not support a usable workflow.

In addition, campaign execution did not align with configured behaviour. Campaigns set to run at specific volumes and frequencies were significantly restricted in practice. For example, email campaigns configured to run continuously produced only a fraction of expected output, and LinkedIn outreach set for daily activity was reduced to minimal execution levels.

This made it very difficult to generate results at scale, regardless of configuration.

We also experienced an issue involving account and billing communication being shared across clients, which raised concerns around account separation and internal controls. Review collected by and hosted on G2.com.

What problems is B2B Rocket solving and how is that benefiting you?

The platform aims to solve outbound lead generation through automation across multiple channels. In theory, it should reduce manual effort and allow campaigns to run at scale.

However, in our experience, the limitations in execution and integration prevented it from delivering those benefits in a practical way. Review collected by and hosted on G2.com.

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evaluagent

evaluagent

(437)4.5 out of 5

evaluagent

(437)4.5 out of 5

The multi-channel Quality Monitoring Platform that puts an end to spreadsheets, engages agents and helps deliver a compliant customer experience.

Top Customer Experience Software Result from Contact Center Quality Assurance

Also listed in Speech Analytics, Conversation Intelligence


Wilson L.
WL
Original Information
“Combines Automation with Actionable Insights for QA”
What do you like best about evaluagent?

I like how effectively Evaluagent combines automation with clear, actionable insights, making the entire quality assurance process far more efficient and impactful. It also solves the issue of limited visibility from QA sampling, and reduces the time and effort spent on manual reviews. Review collected by and hosted on G2.com.

What do you dislike about evaluagent?

While Evaluagent is a highly effective tool overall, there are a few areas where improvement could further enhance the user experience. One area is the initial setup and customization of the scorecard. One of the main challenges we experienced during the initial setup was the time and clarity required to design a scorecard that accurately reflects our business needs. To further improve the initial setup experience, the AI-assisted scorecard builder should be improved, and dynamic recommendations based on usage and an interactive calibration dashboard should be taken care of to make it more efficient. Review collected by and hosted on G2.com.

What problems is evaluagent solving and how is that benefiting you?

Evaluagent solves the issue of limited visibility from QA sampling and reduces the time and effort spent on manual reviews. Review collected by and hosted on G2.com.

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Close

Close

(2,037)4.7 out of 5

Close

(2,037)4.7 out of 5

Close is an all-in-one sales CRM designed to increase sales productivity for sales teams. With built-in calling, email, SMS, and more, sales teams are able to close more deals

Top Customer Experience Software Result from CRM

Also listed in Auto Dialer, Outbound Call Tracking, Sales Analytics, AI Sales Assistant, Sales Engagement


Elle C.
EC
Original Information
“Efficient CRM with Easy Setup and Strong Follow-Up Tools”
What do you like best about Close?

I love that Close shows me my meetings and helps me stay organized. I really enjoy the follow-up prompts and the ability to do value-added follow-up with text messages, emails, and phone calls. It's great that I can create tasks to stay on top of my leads. The old version of the opportunities list is very clear and easy to follow, which I appreciate. Also, Close is simple to use, and when there's a problem, the team is on top of it. The initial setup was easy for me, especially since I had used it in my past job. Review collected by and hosted on G2.com.

What do you dislike about Close?

Sometimes the calling doesn't work. It drops calls. I get too many unnecessary notifications from appointment. I don’t like that it creates new opportunities when I book decision meetings and second meetings, I would prefer if it would just foster the original booking opportunity. Review collected by and hosted on G2.com.

What problems is Close solving and how is that benefiting you?

I use Close to stay organized by tracking meetings and leads. The follow-up prompts for emails, texts, and calls are very useful. I can easily create tasks and appreciate the old version of the opportunities list for clarity. Review collected by and hosted on G2.com.

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