Mailigen Reviews & Product Details


What is Mailigen?

Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer service. Mailigen service provides: - Lifecycle email marketing automation - Intuitive Drag&Drop email editor - HTML emails - Dynamic email content - Real-time reports - Multi-User Accounts - A/B Split tests - Subject Line Advisor - Transactional Email - Email In-box Preview - E-mail & SMS marketing automation - On-line surveys - Integrable sign-up forms - Social media integration - E-commerce integration - API integration - Google Analytics integration - CRM integration

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Mailigen Profile Details

Mailigen Profile Details

Vendor
Mailigen
Company Website
Year Founded
2009
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
35
Twitter
@mailigen
Twitter Followers
5,641
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Companies Using Mailigen

Toyota
Bosch
BMW
Honda
Sodexo
G4S
Tele2
Oktogo.ru
Lexus
The Body Shop
Japan Airlines
blackbox

Mailigen Reviews

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1-24 of 24 total Mailigen reviews
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Email Marketing Manager
Financial Services
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"Ease of design "

What do you like best?

I enjoy the simplicity of the drag and drop editor. Additionally, the ability to test your campaigns across multiple email domains, while you're designing & writing content, further exemplifies its ease of use and project turnaround time. Lastly, there are a wide variety of unique & useful templates that make campaign brand implementation less daunting for all.

What do you dislike?

The minor issues I have with the Mailigen platform mainly revolve around the analytics and import/export of individuals in your database. Although it may be due to having the Basic plan, simple functions such as exporting emails based on certain segmentation rules are not available. In addition, creating segments within lists are not as comprehensive and detailed as other email platforms.

What problems are you solving with the product? What benefits have you realized?

I am expanding the outreach for our marketing department and engaging with customers on a more personal basis. Benefits that I have noticed is an increase in customers and sales. I have had the opportunity to increase our out reach to double the amount of potential customers.

Response from Marina Yemelyanova of Mailigen

Hi Taylor! Thanks a lot for your review. We are happy to hear that Mailigen has helped you to expand your outreach. We'll keep working to improve our segmentation options.

Feel free to get in touch with us with any questions you might have (support@mailigen.com)

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Technical Trainer
Information Technology and Services
Small-Business
(2-10 employees)
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Verified Current User
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"Good Team, quick service and affordable pricing"

What do you like best?

We are using Mailigen service from June 2013 and happyli renewed this year also! The great teamwork and hard effort sees in every step - support to account related issue - we got it solved in 15 minutes max.

We have migrated from AWS based email hosting (AWS mailing plan + contact based 3rd party system) to Mailigen because these guys are taking care of every step we need in good mail delivery. Now we can concentrate on mail designing along with other our business than complexity in maintaining email delivery.

Mailigen takes every step very well like spam score, subject guidelines and good delivery.

Thank you Mailigen.

What do you dislike?

None. The contact manage need some work.

What problems are you solving with the product? What benefits have you realized?

We got read ratio, delivery is quick and interface is easy for our office staff.

Response from Marina Yemelyanova of Mailigen

We appreciate your feedback and trust in our service! Kind words like this inspire us to become even better. We will keep working to deliver you the best email marketing solutions and customer service.

With warm regards,

Mailigen Family

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Manager
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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"Mailigen is an asset to my business"

What do you like best?

In addition to the ease of using Mailigen and their wonderful reporting statistics, what I really like best is their excellent customer service. I always feel well cared for by their team and they are extremely helpful in resolving any questions or concerns.

What do you dislike?

I cannot think of anything that I dislike about their software or service.

Recommendations to others considering the product:

I have been working with various listserve software companies for over 13 years and Mailigen is the best. Their product is easy to work with and has features that support my business and their customer service is excellent.

What problems are you solving with the product? What benefits have you realized?

I have worked with two other mailing list software companies before discovering Mailigen and I appreciate Mailigen's detailed reports, which give insight into the specific programs and products my community are most interested in.

Response from Marina Yemelyanova of Mailigen

We appreciate your feedback and trust in our service! Kind words like this inspire us to become even better. We will keep working to deliver you the best email marketing solutions and customer service.

Mailigen Family

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manager
Information Technology and Services
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
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"Experience has been very good, and it is very usable and valuable tool for reaching our customers."

What do you like best?

Designing messages, possibility to see analytics, possibility to create a mailing list.

What do you dislike?

Sometimes it feels buggy where it comes to design possibilities. (changing zoom in browser, affects button placement)

Recommendations to others considering the product:

It is easy to use, once it is set up completely.

It is easy to automatically add emails to mailigen service and embed subscribtion in your social networks.

it is awesome to use your previously created message design over and over again,

anlaytics tool is very useful.

What problems are you solving with the product? What benefits have you realized?

informing our followers about different public activites we are organizng, also it helps us to promote our partner activities in our weekly mail. we have realized possibility to analyze our client base and their activities and best time when to send emails, because of info provided by analitics tool.

Response from Marina Yemelyanova of Mailigen

Thanks for your feedback - it's great to hear that Mailigen has helped you to analyze your subscribers' behavior. Our main focus is your satisfaction and we'll keep improving all the details of our UI.

Feel free to get in touch with us any time you need help: support@mailigen.com

With warm regards,

Mailigen family.

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CEO
E-Learning
Small-Business
(2-10 employees)
Validated Reviewer
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"Mailigen is the most easy to use email marketing automation service "

What do you like best?

I love the simplicity of the interface, how easy is to create and run campaigns, and pricing. The product has all in one solution for newsletter campaigns as well automatic emails for the SaaS solutions. I love the product as it has saved ton of time and nerves, while developing my business.

What do you dislike?

I have found nothing what I dislike so far. Wish the price could be lower but I don't mind paying my hard earned $ for such a great service!

Recommendations to others considering the product:

Do not hesitate to contact sales team as you will get quick and easy demo and will be excited to onboard.

What problems are you solving with the product? What benefits have you realized?

Email automation and design customization has been a challenge for my software team. Originally we had all emails hard coded, but while developing the SaaS product realized we need greater flexibility and ability to customize design. Now, automatic emails are easy to administrate, change design and even synchronize with newsletters. It's awesome to have all in one place.

Response from Marina Yemelyanova of Mailigen

Thanks a lot for your kind words - we are so happy to hear Mailigen is helping you to advance your business. We'll keep working hard to improve our services and offer the best customer service!

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UL
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Simple and clear, ergonomic interface"

What do you like best?

Ergonomy, clear backoffice, good dashboard and simple and clear address upload system.

What do you dislike?

Template, html wysiwyg creation is not yet the best; you can to easily break your template (texts/columns/ image alignement...). If you do not know a little about html to go into the source code through the source code button, you ca get too easily lost and have to restard from new template. Depending where you set your cursor and start to type or "backspace" or "delete" a word/character, you mess too quickly with the whole format. There should be a way to better protect these "placeholders / textholders".

Recommendations to others considering the product:

Be aware that a minimum of html skills are still needed if you don't want some times to pull your hair.

What problems are you solving with the product? What benefits have you realized?

Keep our guest informed about the changes/refurbishing of our hotel. Selling packages and offering special deals to our guests.

Response from Marina Yemelyanova of Mailigen

Hello! Thank you for your feedback, your opinion is important to us!

With regards to your comment: depending on your needs, you can edit the contents of your email template in one of two Mailigen editors: WYSIWYG and Drag’n’Drop.

It is much easier and faster to create and send email newsletters via the Drag’n’Drop editor. All the functions of the Drag’n’Drop editor are made to simplify and enhance your experience building email marketing campaigns. To help you save time, we have created a simple method for moving content blocks and simple editing options.

Hope that helps!

If you have any questions, we'll be happy to assist, just send us an email to support@mailigen.com and we'll get back to you shortly.

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Project Manager
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
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"Good service and great team!"

What do you like best?

Very useful tool for our company is the SMS text integration. Mailigen has a great service which quickly responds and helps if there is a problem. Drag and drop editor is easy to use. Also Mailigen offers different types of design.

What do you dislike?

Some template design features are not intuitive. There were some problems with resposive web design but Mailigen team succesfully solved that.

What problems are you solving with the product? What benefits have you realized?

We send newsletters for our customers which is one of the most important sales and marketing tool for our company.

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PR&Marketing director
Health, Wellness and Fitness
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Quality product for business needs"

What do you like best?

Comprehensive design

Pre-designed patterns

Excellent customer support

French bulldog :)

What do you dislike?

Short session with log out

Some features in template designing are not intuitive. If you don't work with templates every day, you easily forget how to do several things

Struggling with implementing standard signature with unsubscribe feature (wasn't very obvious, how to do it)

Is there any possibility to save information for social platforms and to add links every time?

What problems are you solving with the product? What benefits have you realized?

I do news letters for customers, promotion letters and customer feedback. Also invitations to events.

Response from Marina Yemelyanova of Mailigen

Hello Elena!

Thank you for your feedback.

Mailigen system’s session currently timeouts after 20 minutes of inactivity. Timeout log appears after 15 minutes with a warning that within 5 minutes session will be terminated. A session timeout is an important security control for any system and any application. Unfortunately, you are not able to change session timeout duration period. Do not worry if you are creating an email and Mailigen logged you out, we will save your work.

All the functions of the Drag’n’Drop editor are made to simplify and enhance your experience building and delivering email marketing campaigns. We have created a simple method for moving content blocks and simple editing options. We have been working on the new Mailigen Drag'n'Drop editor already and we are planning to improve our intuitive navigation and functions to make template creation more practical and easier.

To insert unsubscription link you have to simply add merge tag #[UNSUB]# in place you would like to have unsubscription option. Merge tag #[UNSUB]# inserts a “Click here to unsubscribe” link to a URL that makes it convenient for recipients to unsubscribe.

Hope this clarifies!

Please let us know if you have any question, we are here to help you!

support@mailigen.com

Stay awesome!

Mailigen family

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CEO
Food Production
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Excellent Service"

What do you like best?

The technology is responsive, staff always responds to my inquiries in a timely manner, and newsletters don't get filtered as "junk mail" to subscribers. Love it.

What do you dislike?

So far, no complaints, for about 2 years. In my opinion it seems to be one of the more reliable companies out there doing this.

Recommendations to others considering the product:

Give this company a look; pricing is reasonable, staff is responsive, product is great.

What problems are you solving with the product? What benefits have you realized?

Reaching customers, building a brand, helping to maintain professional image.

Response from Marina Yemelyanova of Mailigen

Hello Jen!

We highly appreciate your feedback and so kind words! Happy to hear that you are doing great with Mailigen. We will keep working on improvements to make your work with Mailigen even more easier and resultative!

P.S. you are always welcome with any questions, success@mailigen.com is here to help you;-)

With best regards,

Mailigen Family.

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Marketing Manager Assistant
Luxury Goods & Jewelry
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"If you want to have it easy - it will be"

What do you like best?

Design templates. It is really easy to use, adapt or make a new one from a scratch.

What do you dislike?

There are some minor errors with text formatting, especially with colors. I usually need to go throught all text formtas twice, because sometimes it is not applying some changes.

Integration with facebook can be better.

What problems are you solving with the product? What benefits have you realized?

We have a customer list with thousands of people and Mailigen helps us to sort them and send the right message

Response from Marina Yemelyanova of Mailigen

Hello Kalvis!

Thanks a lot for your feedback, it's very valuable for us! We are keep working on our drag&drop editor and soon you will have a new version, we are sure it will make your work easier and more resultative!

You are always welcome with any questions you might have, just shoot us an email success@mailigen.com and we'll be happy to assist.

With best regards!

Mailigen Family

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AN
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Use for Email marketing for SARE"

What do you like best?

Customer support requests are answered promptly, a low cost and simple option that gets the job done.

What do you dislike?

Sometimes the editor is a bit wonky- transition in the recent upgrade was a bit of a problem, with some obvious features missing and no explanation.

I would REALLY like the triggers for auto-responders to be updated to include more triggers than signup only. Other conditions, such as two weeks AFTER subscription would be really, really helpful and easy to implement.

What problems are you solving with the product? What benefits have you realized?

We are using the system to distribute email to a list of approximately 14k, broken into four accounts and perhaps a dozen segments. Flexible sharing options enabled this approach.

Response from Marina Yemelyanova of Mailigen

Hello!

Thank you so much for your feedback!

We are very sorry if the transition to the new system interface has been cumbersome for you. We hope that now it is much easier for you to work with Mailigen.

We are happy and proud to present our new email marketing automation. You can start with basic triggers like joining a list, birthdays or subscription anniversaries and go on to more sophisticated behavior-based conditions like engagement and purchase behavior. Try it now: https://admin.mailigen.com/automations

You are always welcome with any questions you might have, just shoot us an email success@mailigen.com and we'll be happy to assist.

With best regards!

Mailigen Family

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Project Manager at Marketing Department
Research
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Up-to-date Email Marketing provider"

What do you like best?

Ease of use, features included, very good designs and templates, costumer support team, innovations.

What do you dislike?

It's a little bit uneasy for me to work with segments of my contact lists.

What problems are you solving with the product? What benefits have you realized?

We use Mailigen to connect faster with our potential students. We haven't worked with Mailigen for too long, but we have noticed that our events have been better attended which eventually (and hopefully) will lead to a larger number of students who apply for studies in our university.

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UW
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Mailigen is loaded with features! "

What do you like best?

One thing that really stands out about Mailigen is the SMS text integration we have seen. You get free 200 sms every month.

We also really like the behavioral segmentation features which allows us to segment a very specific group which will ultimately drive more open rates and click through rates with custom emails.

What do you dislike?

I really disliked the trial for 30 days, there is no point of that because the campaign is tagged with Mailigen's branding on every single campaign.

I also dislike that the only method of importing contact is through excel and cvs files.

Recommendations to others considering the product:

Mailigen offers very unique features that other providers don't have such as SMS text feature. It really creates a unique email segmenting group which really helps businesses target the right audiences and create the most applicable campaigns.

What problems are you solving with the product? What benefits have you realized?

Our company was able to successfully integrate SMS which is included in the account. It includes the SMS list segment, tracking and reporting. We really had to budget our campaigns because these email credits were used like stamps for each campaign.

Response from Marina Yemelyanova of Mailigen

Glad to hear you like our SMS marketing features. We will definitely take into account your suggestions to become an even better email marketing software provider.

Thank you and feel free to get in touch with us any time you need our help or support: support@mailigen.com

With warm regards,

Mailigen Family

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Digital Marketing Manager
Entertainment
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Good but it could be better"

What do you like best?

I like that it's easy to build a template and add the contact list

What do you dislike?

I don't like that sometimes the system in blocked because it's too slow

What problems are you solving with the product? What benefits have you realized?

I'm sending my customers Newsletters and the HR department is sending Tests to the applicants. Sometimes we also used it to send a new contract to our clients.

Response from Marina Yemelyanova of Mailigen

Dear Silvia,

thank you so much for the feedback! We are doing our best to improve your experience with Mailigen. In case of any other questions, please contact our support team at any time: support@mailigen.com

With warm regards,

Mailigen Family

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Owner
Renewables & Environment
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"It not just a platform, it our email marketing guru guys"

What do you like best?

What I like best is that I have all tools to run an email marketing as complex as I want in a clear, fast and easy to use platform.

What do you dislike?

Not easy to use merge text. We haven't seen recently new templates.

What problems are you solving with the product? What benefits have you realized?

Email marketing, Up to now increase sales. From now on , segment costomers

Response from Marina Yemelyanova of Mailigen

Hi Apotolos!

Thanks a lot for your review, we highly appreciate your feedback! With regards to your question:

To better understand what are merge tags and how can you use them please find helpful articles in Mailigen Support Knowledge base.

1. What Are Merge Tags And How Can I Use Them? - https://support.mailigen.com/quick-start/what-are-merge-tags-and-how-can-i-use-them-in-my-email-campaign

2. Full List of Mailigen Merge Tags - https://support.mailigen.com/e-mail-campaign-creation/full-list-of-mailigen-merge-tags

3. List And Form Field Types - http://support.mailigen.com/contact-list-and-form-field-types

First article will give you an example how to insert merge data from your mailing list directly into your email campaign. In second article you will find described all Mailigen merge tags. Third article may be useful for setting up list and form field types.

And we'll do our best to keep our gallery fresh and with new templates.

Thank you,

Mailigen Family

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Owner
Hospitality
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Works great for my needs"

What do you like best?

The automated emails that can be sent by so many various factors!

What do you dislike?

I can't think of anything, it has all the features I need!

Recommendations to others considering the product:

I think it's great for what I needed and is very versatile!

What problems are you solving with the product? What benefits have you realized?

We send travel tips out to our clients based on the travel date and this has been an amazing tool for us to be able to "touch" our clients so they don't feel like we are ignoring them when we're really busy and they get great little "bites" of information that they actually read!

Response from Marina Yemelyanova of Mailigen

We are so happy that our automation features are helping you with your work! We will keep working to deliver you the best email marketing solutions and customer service.

Feel free to get in touch with us any time you would need any help!

With warm regards,

Mailigen Family

support@mailigen.com

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Webstore Manager
Retail
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"The Best Newsletter software I have used so far."

What do you like best?

The system is easily understandable and whenever there is a problem I can easily contact Mailigen and get immediate help.

What do you dislike?

Some of the system aspects could be better like for instance right now there is not an easy way to find the archive URL of your campaign.

Recommendations to others considering the product:

Switch Now!

What problems are you solving with the product? What benefits have you realized?

Since I work in a webstore, Mailigen is my main marketing possibility.

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AT
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"A fantastic service and a great tool - love it! "

What do you like best?

It is easy to use and beautiful interface. Great way to manage contacts and communicate with those that I need the most.

What do you dislike?

It isn't very flexible. Hard to build segments to the level that I initially imagined.

Recommendations to others considering the product:

It is quick to grasp and the customer service is beyond any expectations. I feel like a very valued customer.

What problems are you solving with the product? What benefits have you realized?

We use it to communicate iwht out 50k customers, it is faster than before and there is lower bounce rate.

Response from Marina Yemelyanova of Mailigen

Thanks a lot for your review! We are happy that you are satisfied with our service and we value your trust. If you need any help while using our software, please ask us at support@mailigen.com.

With warm regards,

Mailigen Family

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U
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great platform,"

What do you like best?

You can do a lot of different things, I like that there is an open chat for any doubt I may have.

What do you dislike?

SOmetimes the platform is not intuitive, some things could be a little bit clearer and more simple to use, starting from the template creation.

What problems are you solving with the product? What benefits have you realized?

Sending the newsletter weekly is pretty simple with Mailigen, also I have been using it to send tests.

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AM
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Traffic and Production Coordinator "

What do you like best?

Customer Service

Easy to use

Price

Reports

What do you dislike?

Any issues we've had, Mailigen customer support has resolved them.

What problems are you solving with the product? What benefits have you realized?

We had previously used another email software and the customer support was lacking. We researched and came across Mailigen.

We use Mailigen for our company announcements. It's a wonderful tool and the reports after each campaign are thorough.

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AI
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"mailigen is very good system!"

What do you like best?

Mailigen system has a very good support. Very easy to understand system, but when i have question, support helps me very fast.

What do you dislike?

Not really things that I do not like, everything is ok in the system for me.

What problems are you solving with the product? What benefits have you realized?

We inform customers about the products and services, events

Response from Marina Yemelyanova of Mailigen

Hello!

Thank you so much for sharing your feedback with us!

We appreciate your trust in our service! We will keep working to deliver you the best email marketing solutions and customer service. You are always welcome to ask any question you might have, just send email: support@mailigen.com and we'll be glad to help.

With warm regards,

Mailigen Family

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Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Review for Mailigen"

What do you like best?

I like easy using process of this platform.

What do you dislike?

Actually there is no reasons to dislike this platform right now. I have used it for several month and all process is fine.

What problems are you solving with the product? What benefits have you realized?

We are starting to explore interests and activities of our clients. It is very comfortable way to explore our customer.

Response from Marina Yemelyanova of Mailigen

Thanks a lot for your review. We value your trust. If you need any help while using our software, please ask us at support@mailigen.com.

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Marketing Manager
Pharmaceuticals
Validated Reviewer
Review Source
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"I like to work with Mailigen"

What do you like best?

Competend customer service and quick response rate

What do you dislike?

Preparation of e-mails campaigns take arround a week

Recommendations to others considering the product:

yes

What problems are you solving with the product? What benefits have you realized?

Build customer loyalty and returning to our shops

Response from Marina Yemelyanova of Mailigen

Hello Ilze!

Thanks for your feedback! We are offering Premium services plans, where campaign management and any campaign creation is included, you can check full list with offered services here: www.mailigen.com/pricing

If you have any questions about how to create email campaign using drag&drop editor on your own, you can check our support knowledge base here: http://support.mailigen.com/search-results?search=drag+and+drop

In case of any questions you might have, you can reach out to us by writing an email support@mailigen.com or chat with us using chat log on the right bottom corner on our site: www.mailigen.com

Hope that helps!

With best regards,

Mailigen Family

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UT
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Mailigen - good choise for e-mail marketing"

What do you like best?

User friendly platform. Local support available in Latvia

What do you dislike?

Possibility to write over the images. Possibility to copy part of template and paste it in another template. Now there id possibility to copy-paste within one template.

What problems are you solving with the product? What benefits have you realized?

E-mail marketing automatization. Statistics of e-mail campaigns. Follow-up campaigns.

Response from Marina Yemelyanova of Mailigen

We appreciate your feedback and our main focus is your satisfaction and pleasant user experience. If you need any help while using our software, please ask us at support@mailigen.com or (+371) 67491059.

Mailigen Pricing

Mailigen Features

  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability

Mailigen User Ratings

8.8
Ease of Use
Average: 8.3*
9.1
Quality of Support
Average: 8.3*
8.6
Ease of Setup
Average: 8.1*
* Email Marketing Category
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