--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1226 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1226 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,226 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Great platform for email! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Dotdigital?** The design function is some of the best i've seen in an email platform - really easy to use. **What do you dislike about Dotdigital?** I think sometimes it feels like there's a lot of clicks/steps involved at each stage. I think this could be streamlined **What problems is Dotdigital solving and how is that benefiting you?** It's our go-to email platform for designing emails and landing pages **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 2. Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed K. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Dotdigital?** Easy to use, good reporting, and great support. **What do you dislike about Dotdigital?** I think we need more email-design features. **What problems is Dotdigital solving and how is that benefiting you?** Customer reach and retention, email marketing. **Official Response from Gemma Irish:** > Hey Mohammed Thank you for your review! if you have any suggestions for new email design features, please let us know on our roadmap: https://r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap Regards Gemma I ### 3. Amaizin piece of software! **Rating:** 4.5/5.0 stars **Reviewed by:** Sepp V. | Manager IT, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Dotdigital?** What I love most about Dotdigital is the endless customization options that are incredibly user-friendly. The platform makes it easy to tailor campaigns to fit specific needs, which is a huge plus. The onboarding and training process is fantastic, ensuring that users are well-prepared to make the most of all the features. Additionally, Dotdigital stands out for its exceptional customer support. The team is always responsive and helpful, making sure any issues are quickly resolved. Another strong point is its powerful integration capabilities. Dotdigital works seamlessly with various other platforms like your webshop, ERP and CRM system making it a versatile tool for marketers. **What do you dislike about Dotdigital?** he cost can be quite high, especially for smaller businesses or those with tight budgets. Also, the extensive features can be a bit overwhelming at first, and it might take some time to get fully comfortable with all the functionalities. **What problems is Dotdigital solving and how is that benefiting you?** Gives insights in the customer journey and how and when to target them with usefull e-mails helping us to raise the servicebar even higher. **Official Response from Rob Hughes:** > Hey Sepp, Thanks for the review, we really appreciate it! If you need any assistance with getting comfortable with our features, we have lots of courses on our Academy page to help with the learning process. Our Academy page can be found here: https://academy.dotdigital.com/ Regards, Rob H ### 4. Powerful platform with great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela M. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2024 **What do you like best about Dotdigital?** Dotdigital simplifies the process of targeting and segmenting our audience, as well as sending emails, through its intuitive drag-and-drop system. Creating templates and automating emails is effortless with all the tools conveniently available in one place. On top of that, their support team is quick to address and resolve any issues that arise and our Client Success Manager Emily Bowerman goes above and beyond to understand our business needs. **What do you dislike about Dotdigital?** I can't address anything negative in regard to the platform. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is helping us to upsell products with their AI recommendation tools. **Official Response from Rob Hughes:** > Hey Gabriela, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 5. Great System, does everything you need and more....used for over 7 years now and still very happy. **Rating:** 5.0/5.0 stars **Reviewed by:** Joe T. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dotdigital?** Email marketing, it works perfectly for us and the synchronisation with Salesforce helps. Account managers do a great job checking in. **What do you dislike about Dotdigital?** More free training would be beneficial, other than that the system is great. Used the platform for over 7 years now and still going strong. **What problems is Dotdigital solving and how is that benefiting you?** Reaching our customers easily, utilizing the templates and plain text email function is simple. We have actually also started using the SMS function to let our clients know when our system has any upcoming updates / issues or outages so that works great too. **Official Response from Rob Hughes:** > Hey Joe, Thanks for the review! We appreciate it. Regards, Rob H ### 6. Incredibly easy to pick up and master **Rating:** 5.0/5.0 stars **Reviewed by:** Liam S. | Digital marketing apprentice, Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Dotdigital?** How friendly the drag and drop system is, if you have custom templates set up then making email campaigns is a breeze! Making the actual templates is very easy as I just made two in less than a week for a project! **What do you dislike about Dotdigital?** We have a lot of images in our library and sometimes scrolling through to find the highlighted image is quite hard. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the issue of being an easy to undersand email creation tool. I have used others and definitely prefer this one. **Official Response from Rob Hughes:** > Hey Liam, Thank you for your review! We're delighted that you find our drag-and-drop system user-friendly and appreciate the ease of creating email campaigns with custom templates. Your feedback on the image library navigation is valuable, and we will continue working to improve this aspect of our platform for a better user experience. Regards, Rob H ### 7. Great Drag-and-Drop, But Support Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Meg G. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** The drag and drop function when building emails and being about to copy templates **What do you dislike about Dotdigital?** The support can sometimes not be that helpful and some issues occur and i'm not sure why **What problems is Dotdigital solving and how is that benefiting you?** Have automated emails to different sets of audiences. This is super helpful as saves manual work and ensures our audiences are being engaged with every week. **Official Response from Rob Hughes:** > Hey Meg, Thanks for the review! Please feel to contact us at support@dotdigital.com to discuss more regarding the support comment you have made. Regards, Rob H ### 8. Easy Email Building, But Segmentation Limits Hold It Back **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** Email build is easy. The drag and drop allows for speedy email creation. **What do you dislike about Dotdigital?** Limits and restriction of segmentation rules. Limited number of rules within an automation. Inaccuracies and difficulty in reporting on automated email activity. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital allows me to build automations for messaging our audiences and we can also build lists and segments to monitor our audience. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 9. Easy to Navigate with Truly Helpful AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Very easy to navigate, implemented AI features are very helpful. Communication from the team, very supportive when needing assistance. **What do you dislike about Dotdigital?** Lack of fonts, not being able to add fonts onto the system. Often HTML codes provided by clients are not compatible with Dotdigital and break the code. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps with mass sending of emails and also the building and creating of email templates. A common error is when clients send html's don't work but Dotdigital makes it easy to replicate these almost immediately, and use as a template for the next send. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 10. Intuitive Interface, Effective Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Lana B. | Brand Manager **Reviewed Date:** September 18, 2025 **What do you like best about Dotdigital?** I really like Dotdigital’s user-friendly and intuitive interface. It makes the platform easy to use without appearing overly technical, which I appreciate given its technical nature. I also find it very beneficial for effectively segmenting contact lists to target audiences with appropriate messaging, enhancing our email marketing efforts. The ease of building out segments is another feature that stands out to me. **What do you dislike about Dotdigital?** 1I think that the spacer feature can be a little bit fiddly **What problems is Dotdigital solving and how is that benefiting you?** I find Dotdigital enables us to effectively segment contact lists, targeting audiences with relevant messaging, benefiting our diverse product range. It allows us to reach our entire contact base through one system, and its user-friendly interface simplifies email marketing efforts. **Official Response from Rob Hughes:** > Hey Lana, Thanks for the review! We appreciate it. Regards, Rob H ### 11. Reliable and Continuously Improving Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle Martin M. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Dotdigital?** We have been customers of dotdigital for several years and our experience has been consistently positive. The platform operates smoothly, and the live chat support is highly responsive whenever we’ve needed assistance. Additionally, dotdigital is committed to continuous improvement, regularly rolling out updates and new features that enhance usability and functionality. **What do you dislike about Dotdigital?** There have been no significant downsides during our time using the platform. While we've encountered minor inconveniences on rare occasions, they have been infrequent and not impactful enough to recall specific examples. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital primarily supports us with our automated email programs, as well as the regular email campaigns we send out approximately twice a week. Their platform has streamlined our communications and improved our marketing efficiency. **Official Response from Rob Hughes:** > Hey Kyle, Thanks for the review! We really appreciate it. Regards, Rob H ### 12. Dotdigital — a marketing essential **Rating:** 5.0/5.0 stars **Reviewed by:** Livia P. | Marketing and Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Dotdigital?** Dotdigital has completely transformed our email marketing efforts! The platform was easy to implement, and is packed full of features. The customer support team are incredibly knowledgeable and very responsive. I use Dotdigital every day and would highly recommend it! **What do you dislike about Dotdigital?** Only that we didn't start using it sooner! **What problems is Dotdigital solving and how is that benefiting you?** Using Dotdigital's segmentation and automation tools, we're able to bulk email the right customers at the right time while driving both conversions and customer affinity. **Official Response from Rob Hughes:** > Hey Livia, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 13. So Glad we Chose Dotdigital for our ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Dotdigital?** As the Marketing Manager at Kintec, what I appreciate most about Dotdigital is how intuitive and user-friendly the platform is. Whether we’re building automated campaigns, segmenting customer lists, or analyzing performance, the interface makes every step straightforward and efficient Dotdigital’s customer support is another standout. Their team is responsive, knowledgeable, and genuinely invested in helping us make the most of the platform (Thanks to Pryscylla! and the online support team too). Whenever we’ve had questions or needed guidance, we’ve received timely, thoughtful solutions. Integration has also been seamless. We rely heavily on API connections with our POS and BigCommerce platform, and Dotdigital has made it easy to centralize our customer data. This connectivity has significantly improved our ability to deliver personalized, data-driven communications that support both our in-store and online customer experience. **What do you dislike about Dotdigital?** It would be great if we could determine how to integrate our orthotic patient data fully into the platform. I think this is possible, but seems to be a bit tricky in terms of implementation or timely, costly etc. **What problems is Dotdigital solving and how is that benefiting you?** it’s enabled us to unify customer data across platforms. With integrations into both our POS system and BigCommerce site, we now have a centralized view of customer behavior across online and in-store channels. This has allowed us to send much more relevant, personalized communications—leading to improved engagement and conversion rates. **Official Response from Rob Hughes:** > Hey, Thanks for the review! If you need assistance with understanding how to better manage your data and import it into your account, please don't hesitate to reach out to our support team at support@dotdigital.com Regards, Rob H ### 14. Love the software and all it's functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan S. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Dotdigital?** I like how easy this product is to use, but at the same time how technical you can get with it. The support team is great and 95% of the time they can answer support queries really swiftly. Me and my team use the platform daily so am a very frequent user **What do you dislike about Dotdigital?** It is sometimes frustrating when a feature doesn't exist and you have no power in getting items onto a dev roadmap. We have struggled to really get to find out all that is possible with Dotdigital. **What problems is Dotdigital solving and how is that benefiting you?** Dot digital is helping us to segment our data in ways that we are unable to via our current CRM setup. **Official Response from Rob Hughes:** > Hey Nathan, Thanks for the review! If you'd ever like to submit a request for a new feature, please feel free to do so on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 15. Easy to use, regardless of skill level **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan S. | eCommerce Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Dotdigital?** I really like that Dotdigital strikes the right balance between simplicity and flexibility. The email automation tool is easy to use, which makes setting up campaigns quick and intuitive. At the same time, it offers the depth needed to build complex, highly customized programs when needed. It's a great platform for both straightforward email workflows and more advanced, segmented automation strategies. And they answer their chat! **What do you dislike about Dotdigital?** If I had to pick something I don’t like, it would be that I’ve run into some challenges integrating Google Ads tracking with their embedded forms. It’s a bit of a hassle, but honestly a pretty minor issue in the grand scheme of things and their support has always at least tried to be helpful. Overall, Dotdigital has been a solid platform. **What problems is Dotdigital solving and how is that benefiting you?** Timeliness in the sales process. **Official Response from Rob Hughes:** > Hey Bryan, Thanks for the review! Glad to hear our support team has helped with the issues you've encountered integrating Google Ads tracking in your forms. Regards, Rob H ### 16. Dot Digital Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Dotdigital?** What I appreciate most about Dotdigital is the platform’s ease of use it’s intuitive and efficient, which makes day-to-day tasks smoother. Beyond the product itself, the support is outstanding. My Customer Success Manager, Madi, is incredibly responsive and helpful, and when needed, the broader support team is always quick to step in. It truly feels like I have a dedicated team behind me. Plus, the wide range of tools and capabilities Dotdigital offers helps set me up for success and allows us to execute campaigns with confidence. **What do you dislike about Dotdigital?** While there’s nothing I truly dislike about Dotdigital the platform has been great overall I do think there’s an opportunity to enhance it further by incorporating AI-driven features. It would be helpful to have tools that offer suggestions for campaign optimization, recommend segments to target, or provide insights based on performance data. Adding that layer of intelligence could make an already strong platform even more powerful. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has helped me streamline and build effective automation journeys, which saves time and improves our customer engagement. It’s also been huge in helping us clean up and organize our data, making our campaigns more targeted and efficient. Overall, it simplifies complex tasks and allows us to execute with more confidence and clarity. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. I want to touch on your suggestion regarding AI-driven features. We do already make use across the platform of AI and one of it's capabilities is to provide assistance with subject lines and also provide feedback on your campaign content. We have more information on this feature here: https://support.dotdigital.com/en/articles/8198891-winstonai-email-subject-line-and-campaign-feedback-assistant Regards, Rob H ### 17. Always improving with customer in mind **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Dotdigital?** I think it's quite user-friendly; I love the segmentation and how much you can do with that. Dynamic content has made it so much easier for us to make our campaigns more relevant. There's so many possibilities for automation that is currently, and will further increase our organisation's efficiency. It's great for analytics, they're easy to follow, and find the exact metric we want. The live chat is amazing and used a lot by me and our colleagues, great to have people with a lot more expertise than me respond so quickly, and helpfully. The blogs are also brilliant, if I'm trying to do something new I'll always look to see if there's a blog for it before I do so and there usually is, which gives me step-by-step instructions of how to do something, in a way that's super easy to follow. I'm also constantly discovering new features I didn't know existed, or new ways to do things, I feel like I'm constantly learning on the platform, which is further enhanced by the webinars and events DD organise, which are excellent opportunities for CPD. **What do you dislike about Dotdigital?** There's some features which can be bit annoying, for example the line spacing in campaigns can be inconsistent, even if two text boxes are set to the same, they can look completely different which just baffles me. I love DD as a platform but I think it can be a bit overly salesy, with always having the spend money to buy extras, and whenever we're close to our yearly email sends it's always "would you like to buy more?" rather than helping us find a way to reduce our sends. Our org has been a customer of DD for a good few years now so it'd be great if our loyalty was appreciated a little bit more, I guess more familiarity and less transactional. Whilst I love the analytics the campaign reports could be a bit more detailed, for example you can't see a breakdown of the dynamic content used, would be great if we could see CTR for these, and A/B testing, the only comparable data for this is % of clicks/opens, would be super useful if we could see more data for this. I also don't like that you can't edit the default unsubscribe screen, I know you can create a custom one, but it'd be so much easier if we could just edit the default one, or even just change the wording to make it more relevant, and it uses American spelling which seems a bit impersonal. Also, another thing I recently noticed is that you can perform a spam check when you're sending an email and it'll tell you things you've scored points on, like "excessively long line" but it won't tell you where it is! This is a little frustrating. **What problems is Dotdigital solving and how is that benefiting you?** It's making a lot of what we do more efficient, and love how relevant we can make our marketing emails now, it's really improving our webinar attendance and CPD sign ups. **Official Response from Rob Hughes:** > Hey, Thanks for the detailed review! We really appreciate it. Regards, Rob H ### 18. Good product with great team behind it **Rating:** 5.0/5.0 stars **Reviewed by:** J R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Dotdigital?** Dotdigital is a very easy to use platform. It's straightforward and has a user-friendly interface, but also has plenty of add-ons and features if you need something a bit more robust. They also have a great team. Any time I or one of my team members has needed customer service or tech support, we've gotten an almost-immediate response and a clear solution. Our account rep, Alyssa, is also great. She always has useful information and a ready review of our account at each meeting, and really knows what she's doing. She provided a fantastic annual review for us. **What do you dislike about Dotdigital?** Some of the "Settings" are a bit clunky, and I don't think it makes sense to have many of the tools they have categorized under settings there. You also cannot view detailed information about the IP addresses used to send your emails or the level of detail on sender reputation that we would sometimes like. **What problems is Dotdigital solving and how is that benefiting you?** It is a good platform for our outbound email marketing. **Official Response from Rob Hughes:** > Hey J R, Thanks for the review and feedback! We really appreciate it. Please always feel free to post any suggestions you have to improve the platform on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 19. A professional yet user-friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Dotdigital?** Dotdigital is an intuitive, user-friendly platform that enables marketers of any level of ability to create impactful email campaigns, landing pages and enquiry forms. We love the access available to expert help when needed, and the detailed data reports we can generate following email campaigns. **What do you dislike about Dotdigital?** Dotdigital is quite expensive and the creative options available when designing an email template can sometimes be restrictive to an inexperienced user. A template design service is available, but this is also expensive when you are working with a tight budget. A direct integration with Pipedrive would also be helpful, although Zapier does provide what we need (if we pay for a Zapier subscription). **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is effective at helping us to reach our audience in the NHS, an audience who are traditionally difficult to access due to strict spam filters. Although there are still some issues with non-human data being included in email campaign reports, this is an issue that is slowly improving. Recently our Account Manager (Oliver Hamilton) helped us to upgrade our account to suit our new requirements, with the use of an additional child account and an increased contact limit. This will enable us to keep a level of separation between our email marketing campaigns and contacts in the UK and New Zealand/Australia without having to have to entirely separate accounts. **Official Response from Rob Hughes:** > Hey Sarah, Thanks for your feedback, we appreciate it. If you're encountering any email design issues, please feel free to contact our support team at support@dotdigital.com Regarding the Pipedrive integration, I'd highly recommend submitting a feature request on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 20. Slick, Simple, and Effective for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Dotdigital?** I like Dotdigital for its slick interface. It's very easy to use, simple, and effective. Setting it up was easy too. **What do you dislike about Dotdigital?** I think there could be better options for dynamic content **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for email marketing automation, and it provides a slick interface that's very easy to use and effective. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 21. Intuitive and easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** We enjoy the added extras that make our campaigns that bit better. Dynamic content blocks, smarter segmentation and great automation have helped us scale up. **What do you dislike about Dotdigital?** Sometimes the reporting is inaccurate and shows inconsistent results. **What problems is Dotdigital solving and how is that benefiting you?** It is helping us to operate at scale and keep pace with a fast-growing business. **Official Response from Gemma Irish:** > Hey there Thanks for your review! If you notice any incorrect data on your reports give us a shout at support@dotdigital.com and we'll take a look. Regards Gemma I ### 22. User-Friendly Interface with Drag-and-Drop Journeys **Rating:** 4.5/5.0 stars **Reviewed by:** LUANA G. | Junior Digital Marketing & Automation Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2025 **What do you like best about Dotdigital?** What I find most appealing about Dotdigital's user-friendly interface with drag-and-drop journeys is that it allows even non-technical users to easily and successfully build complex automations. This greatly simplifies my day-to-day work. From a single dashboard, the platform also provides omnichannel automation, enabling us to manage email, SMS, push notifications, WhatsApp, and much more. Its advanced segmentation and personalization capabilities also allow us to create highly targeted and relevant campaigns, thereby increasing customer engagement and return on investment. **What do you dislike about Dotdigital?** Although Dotdigital offers several helpful capabilities, some areas could use improvement. Particularly when creating complicated data flows or integrations, the more sophisticated components of the platform might be difficult to grasp. Particularly for people wanting real-time data, the reports could also be simpler to modify. For smaller companies, particularly those seeking to utilize SMS or capabilities beyond email, the price can also be high. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital emerges as the ideal solution for those looking to orchestrate and automate customer interactions across multiple channels, all from a single platform. Instead of getting lost in various tools for email, messaging, chat, and social media, Dotdigital streamlines the process, saving valuable time and reducing complexity. This integrated approach helps me deliver more cohesive and targeted messages, boosting customer engagement and driving higher conversion rates. Moreover, its automation and segmentation features enable sending the right message to the right audience at the right moment, enhancing campaign performance and financial returns. **Official Response from Rob Hughes:** > Hi Luana, Thanks for the review! We really appreciate it. Please feel free to post any suggestions for platform improvements on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 23. Dotdigital is a great addition to our marketing team! **Rating:** 4.0/5.0 stars **Reviewed by:** Avery P. | Head of marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Dotdigital?** it is very easy to use and gives the team the ability to build campaigns quickly. **What do you dislike about Dotdigital?** I find that the formatting can be challenging meaning that we have to do multiple tests to make sure that it will look good on mobile as well as desktop for emails. **What problems is Dotdigital solving and how is that benefiting you?** gives our team the ability to quickly create campaigns to market our products **Official Response from Rob Hughes:** > Hey Avery, Thanks for the review! We appreciate it. If you're having trouble with the formatting of your campaigns, please feel free to reach out to our support team at support@dotdigital.com Regards, Rob H ### 24. Great platform with useful features and extended support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2025 **What do you like best about Dotdigital?** I really like how Dotdigital lets us create customised email campaigns and segment customers into specific groups. It’s easy to refer back to previous emails or create updated versions, which saves a lot of time. The AI features are helpful, and I’m excited about exploring SMS and WhatsApp options as we expand our communications. Implementation was straightforward, and I find myself using the platform frequently. Reporting is clear, integrations with different audience lists are simple, and their support is always there when needed. Overall, it’s a very user-friendly and versatile platform for our marketing needs. **What do you dislike about Dotdigital?** There’s really very little I dislike about Dotdigital, but I’d love more ways to quickly learn about new features or updates, perhaps with video tutorials or short guides. It would also be helpful to have a few more tips on optimising campaigns or using WhatsApp effectively as part of our communications. Otherwise, it’s a very intuitive platform and I’m looking forward to exploring more of its capabilities. **What problems is Dotdigital solving and how is that benefiting you?** Understanding what areas the customers are clicking into and also what to consider when thinking about personalisation as we create newer campaigns. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. I do want to quickly touch on the new features/updates comment you made. When we release new features, we will always publish them into our Latest Updates section of the help centre here: https://support.dotdigital.com/en/collections/11397692-latest-updates We then also release specific help articles in conjunction with the feature, which explain how to use them. Regards, Rob H ### 25. The session was really engaging and informative. I'd definitely recommend this session to colleagues **Rating:** 5.0/5.0 stars **Reviewed by:** Pam w. | Name a puppy and fundraising campaigns manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Dotdigital?** Really enjoyed the session and learnt loads. I found the session extremely useful and well structured. The trainer delivered the content inj a clear and engaging way. The pace of the session was balanced and easy to follow. Overall the training has increased my confidence in Dotdigital and encouraged me to explore more advanced features. I would highly recommend this to anyone looking to make the most out of the platform. **What do you dislike about Dotdigital?** nothing at the moment that i can think of **What problems is Dotdigital solving and how is that benefiting you?** I am hoping that it will enable me to use other channels such as sms and whatsapp which im not currently using. **Official Response from Rob Hughes:** > Hey Pam, Thanks for the review! We really appreciate it. Regards, Rob H ### 26. An excellent customer journey platform **Rating:** 4.5/5.0 stars **Reviewed by:** Dean R. | Senior Customer Communications and Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Dotdigital?** The easy editor functionality makes creating campaigns really simple, and the programmes allow us to build complex multi-stage journeys easily. It's easy to use and the support from the team and custom solutions is great. **What do you dislike about Dotdigital?** Having the ability to add more variants of dynamic text/content would be helpful. **What problems is Dotdigital solving and how is that benefiting you?** Creating multi-stage complex journeys for our smart metering, and home mover programmes. Plus regular engagement with customers to drive satisfaction and reduce water consumption. **Official Response from Rob Hughes:** > Hey Dean, Thanks for the review! We really appreciate it. Regards, Rob H ### 27. Dotdigital provides more than the average email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Eliza H. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Dotdigital?** Being able to connect Dotdigital to our website (Magento 2.0/Adobe Commerce) so that new web customers automatically enter into our welcome program and are added to Dotdigital contacts. The ability see revenue attributed to an email campaign. The ability to set up email programs. Plus, it's an intuitive platform that you can navigate around with ease and email design is user-friendly. Customer support has been excellent also. **What do you dislike about Dotdigital?** Revenue of campaigns can be somewhat distorted - attributes sales that are not necessarily resulting an email campaign. Additionally, Dotdigital does not capture in-store sales - we often have customers come into store saying they "saw an email about x", however, the functionality of Dotdigital doesn't provide total revenue across channels. **What problems is Dotdigital solving and how is that benefiting you?** Welcome program introduces new customers to hanleys with a series of 3 emails which include information, a video, account creation and encouragement to set email preferences. **Official Response from Rob Hughes:** > Hey Eliza, Thanks for the review! If you're running into issues with tracking revenue in your campaign reports, please feel free to reach out to our support team on support@dotdigital.com Regards, Rob H ### 28. A user-friendly platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Simple to build emails and the team are always there to assist with any questions. **What do you dislike about Dotdigital?** There are occasionally some bugs but the team are great at fixing them promptly **What problems is Dotdigital solving and how is that benefiting you?** Building complex journeys with delays and audience splits, segmentations and analytics reports. **Official Response from Rob Hughes:** > Hey, Thanks for the review and feedback! We really appreciate it. Regards, Rob H ### 29. Setup was quick, easy, and the team at Dotdigital offered lots of support. **Rating:** 5.0/5.0 stars **Reviewed by:** Rob H. | Digital Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Dotdigital?** It's allowing me to do things we could never do before, an incredible amount of features on offer and if I'm struggling with anything their support team help me out straight away. **What do you dislike about Dotdigital?** Yet to find anything I don't like about Dotdigital. **What problems is Dotdigital solving and how is that benefiting you?** Before using Dotdigital we were using very basic features from another provider, and when we were having issues with it we struggled to help. Dotdigital has given us features we didn't even know we wanted with all the assistance we could ask for. **Official Response from Rob Hughes:** > Hey Rob, Thanks for the review! We really appreciate it. Regards, Rob H ### 30. Comprehensive CRM & Magento Connection, But Long Onboarding and 12-Month Contracts **Rating:** 3.0/5.0 stars **Reviewed by:** Damien K. | Director of partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Dotdigital?** A comprehensive product that is connected to both CRM and my ecommerce store. (Magento). Their customer support is great. **What do you dislike about Dotdigital?** 12 month contracts (Minimum), onboarding is intensive and longwinded **What problems is Dotdigital solving and how is that benefiting you?** Helping automate marketing comm's and saves time in my marketing. **Official Response from Rob Hughes:** > Hey Damien, Thanks for the review. Regards, Rob H ### 31. Dotdigital - The Unified Solution That Transformed Our Multi-Brand Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Adam G. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Dotdigital?** At Gripps, from a marketing perspective managing a complex tech stack that includes an ERP like NetSuite, multiple Shopify stores, and more than one brand can be seen as a daunting challenge. We needed a solution that could seamlessly integrate with our systems, provide powerful insights, and enable effective communication with our diverse audiences. Dotdigital has exceeded our expectations. The platform's ability to unify data from our various systems has been a game-changer. It allows us to create highly targeted and personalized campaigns, ensuring that each of our brands can connect with its audience in a meaningful way. Dotdigital offers robust analytics and reporting capabilities. The insights we’ve gained have helped us make data-driven decisions, optimize our campaigns, and improve customer engagement. The automation tools are intuitive yet powerful, enabling us to scale our communication efforts without compromising on quality. Additionally, their support has been second-to-none and truly sets Dotdigital apart. The team is always responsive, knowledgeable, and ready to assist whenever needed. Overall, Dotdigital has become an indispensable part of our marketing and communication strategy. It’s a reliable, scalable, and innovative solution that we would highly recommend to any business managing a complex tech stack and looking to elevate their customer engagement. **What do you dislike about Dotdigital?** Not real downsides with Dotdigital. They have a roadmap and frequently update with new features. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has solved our challenges of managing a complex tech stack by centralizing data, providing actionable insights, and enabling effective communication through email and SMS. It serves as a key source of truth for user behavior, allowing us to create targeted campaigns, make data-driven decisions, and scale efficiently. With robust tools and exceptional support, Dotdigital has transformed our customer engagement strategy. **Official Response from Rob Hughes:** > Hey Adam, Thanks for the great review! We really appreciate it. Regards, Rob H ### 32. Excellent Experience with Dotdigital! **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa E. | Customer Experience Coodinator, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Dotdigital?** Very intuitive. Beyond amazing customer service. Offers many opportunities for creativity. **What do you dislike about Dotdigital?** We are very happy with Dotdigital. Not really any complaints. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital offers our organization (which is a Performing Arts Center) an easy-to-use, yet powerful way to communicate with our patrons. The seamless integration with Spectrix enables us to segment our audiences effectively, allowing us to reach everyone, from first-time visitors to long-time supporters. **Official Response from Rob Hughes:** > Hey Lisa, Thanks for the review! We appreciate it, Regards, Rob H ### 33. overall good, seamless experience - makes a marketeer's life easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nickyta V. | Marketing Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Dotdigital?** Dotdigital is a very intuitive platform - really easy to use and navigate. The interface and UI makes it a platform that's helps to get the job done. I uses this platform almost daily. The AI function really helps to make content development more efficient and speedy. Uploading lists is a really simple and quick process. Form set up is also very easy - helps to make a busy marketeers life easy. Customer support is very good we always get a prompt response from Jay Jones in a timely manner. Reporting is also very easy to use. **What do you dislike about Dotdigital?** The email nurture section is a little tricky. It's a new aspect to our team. maybe needs to be used more to grow confidence in using this feature. However the training we had was good - explained in an easy to digest way. I'd like to understand more aspects of the integration to our CRM. **What problems is Dotdigital solving and how is that benefiting you?** Helps to push out external email communications to groups of existing and prospect customers. Helps to build campaign specific forms and triggered emails. **Official Response from Rob Hughes:** > Hey Nickyta, Thanks for your review! We really appreciate it. Regarding the email nurture section, it's understandable that new features can take time to master. It's good to know the training was helpful, and hopefully, you'll gain more confidence with continued use. Regards, Rob H ### 34. Easy To Use, Amazing Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna A. | Sr Manager Of Production and Technical Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Dotdigital?** We moved to Dotdigital in 2024 and have had no regrets. The platform has so many features our old marketing platform did not have and the onboarding was super easy and detailed. The customer support and our account manager are wonderful and I have never had to wait more than 24 hours for a question to be answered. The also have AI built in to help you create creative and eye appealing content! **What do you dislike about Dotdigital?** I have not found anything that I do not like yet. Everything has been wonderful! **What problems is Dotdigital solving and how is that benefiting you?** They are giving us many more ways to reach not only those who are in our database but also building from outside of our database. The AI is helping me create creative content that I could not do otherwise on my own. **Official Response from Rob Hughes:** > Hey Jenna, Thanks so much for the review! We really appreciate it. Regards, Rob H ### 35. Digital Marketing Executive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Dotdigital?** The platform is extremely user-friendly and intuitive. The customer support stands out, as real people respond quickly through the chat function, usually within a few minutes, and are always ready to help resolve any issues. It also offers a broad selection of useful features. We rely on it daily. **What do you dislike about Dotdigital?** I’ve noticed that the integrations can occasionally be unreliable and are somewhat awkward to use. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital enables us to leverage email automation, allowing us to design personalised journeys for our supporters. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. If you're having issues with any of your integrations, please feel free to contact our support team at support@dotdigital.com Regards, Rob H ### 36. Amazing customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie F. | Digital Engagement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Dotdigital?** Customer service - they have an amazing AI bot called Winston who answers the majority of my questions / points me to the help articles I need. If the bot can't answer it then a human is there to help within a couple of minutes. My account manager - Sean - is really helpful with more complicated questions and they've even arranged calls for our dev with their technical team over complicated coding questions. Easy and intuitive platform - Dotdigital is a really in-depth platform with the option to do pretty much anything you could want from an ESP but it's built in such a way that you can usually figure things out and don't have to read loads of help articles / have training to be able to send an email. **What do you dislike about Dotdigital?** Pricing and lots of extra costs - we have a monthly plan which appears to include lots of functionality however when you delve into the detail there are hidden costs ie. renting keywords to send SMS even though the plan includes SMS. **What problems is Dotdigital solving and how is that benefiting you?** You can simple send one off emails or build complicated automations, landing pages and SMS all within the same platform. It meets all our requirements as an organisation and allows us to send comms to our audiences all from one platform. **Official Response from Rob Hughes:** > Hey Sophie, Thank you for your review! It's wonderful to hear that Sean and our AI helper are helping you maximize the benefits of our platform. We appreciate your perspective on the additional costs. Renting keywords for SMS is a common practice across the industry, and we strive to maintain transparency regarding any extra charges. Your feedback is valuable, and we'll certainly take it on board to see if there's more we can do. If you'd like to discuss this further, please don't hesitate to reach out to your customer success manager. Best regards, Rob H ### 37. Easy to Use with Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Easy to use and great customer support - easy to contact **What do you dislike about Dotdigital?** Limited functions - not being made aware of new features **What problems is Dotdigital solving and how is that benefiting you?** I think there are no problems to be solved **Official Response from Rob Hughes:** > Hey, Thanks for the review. We appreciate it! Regards, Rob H ### 38. Feature-Rich Platform with Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Dotdigital?** A simple, feature-rich platform with a great team behind. Excellent support makes complex tasks simple. **What do you dislike about Dotdigital?** Some reporting could be a bit more flexible. **What problems is Dotdigital solving and how is that benefiting you?** The Dotdigital platform enables myself and the team to continually optimise our output, making campaigns more personalised and relevant for the end user. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 39. ENDLESS OPPORTUNITIES WITH PROFESSIONAL SUPPORT **Rating:** 5.0/5.0 stars **Reviewed by:** Tom M. | Marketing, Sales and Business development., Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2025 **What do you like best about Dotdigital?** There are so many clever aspects to the software to improve every aspect of your emails and onsite personalisation, and the tailored support will ensure you get there from there high level trainers to there Strategists. **What do you dislike about Dotdigital?** During my experience with the platform, I am yet to dislike anything. **What problems is Dotdigital solving and how is that benefiting you?** The main thing dotdigital is solving is Personalisation at a ridiculously sophisticated level both onsite and in emails. This will lead to better conversion rates from emails and onsite. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review! We really appreciate it. Regards, Rob H ### 40. Helping Us Achieve Our Goals **Rating:** 5.0/5.0 stars **Reviewed by:** Tristan R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Dotdigital?** That its easy and intuitive to use and when it gets more complicated we always get the support and help we need to guide us through the process. **What do you dislike about Dotdigital?** There isnt a lot to not like really - I can honestyly say i havent found anything that i dont like **What problems is Dotdigital solving and how is that benefiting you?** Its helping us reach more customers in a targeted fashion through segmentation **Official Response from Rob Hughes:** > Hey Tristan, Thanks for the review! We really appreciate it. Regards, Rob H ### 41. Easy to use and when I need help the team is quick to respond with answers and direction. **Rating:** 5.0/5.0 stars **Reviewed by:** Katie L. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Dotdigital?** Easy to use, great customer support, always looking for ways to improve to help the end users, sms and email campaign integration for triggered campaigns is great. **What do you dislike about Dotdigital?** Sometime the automated triggered journeys are confusing to set up with the different data fields to use when starting from scratch but we have had great technical support to help us create these and get them done quickly. **What problems is Dotdigital solving and how is that benefiting you?** Easy to use for email and SMS. Great for automations and triggered campaigns. We also use the forms and landing page for SMS signup. **Official Response from Rob Hughes:** > Hi Katie, Thanks for the review! We really appreciate it. Regards, Rob H ### 42. Easy-to-use email software **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecka P. | Digital Content & Communications Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Dotdigital?** The integration with Spektrix is amazing, the drag and drop features are really easy to use and I personally managed to teach myself how to use it. We use Dotdigital weekly for various emails, including automatic emails. There are constantly new features being explored which is great too! **What do you dislike about Dotdigital?** I'm finding some of the newer features more difficult to learn, and I can imagine some less tech-savvy users might have difficulty with the interface. **What problems is Dotdigital solving and how is that benefiting you?** Automating some aspects of my job - allowing me to focus on other tasks. **Official Response from Rob Hughes:** > Hey Rebecka, Thanks for the review and feedback! We are always looking for ways to improve the platform, so if you have a suggestion on usability, please do feel free to submit one on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 43. Intuitive and easy to use with great back up support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Dotdigital?** Dotdigital is incredibly easy to use and intuitive. New members of the team have therefore gotten up to speed on how to use the platform quickly and with little training. The interface is clear, and reports and analytics are easy to manipulate and digest. The location of different tools is always easy to find, and the help function is very well structured and easy to search if we ever get stuck. Dotdigital's support team are also excellent, responding quickly and solving issues promptly. **What do you dislike about Dotdigital?** Our customer base is predominantly schools, it would therefore be useful if we could target buying behaviour at an org/establishment level, rather than individual customers. We're able to do this through our CRM system, but it would be useful to have this targeting functionality within Dotdigital. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the challenge of managing and automating our multiple email marketing workflows. By providing an intuitive drag-and-drop program interface, integrated automation features, and advanced personalisation tools, Dotdigital allows us to efficiently create, optimise and deliver targeted campaigns at scale. This not only streamlines campaign management and enhances customer engagement, but also frees up our time to focus on strategic goals rather than manual processes. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 44. Smooth Experience, no issues. **Rating:** 5.0/5.0 stars **Reviewed by:** Alina B. | Senior Marketing Executive, Industrial Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Dotdigital?** Powerful, easy automation and great support. **What do you dislike about Dotdigital?** Not sure if I have something to dislike right now. **What problems is Dotdigital solving and how is that benefiting you?** It makes managing campaigns so much easier. I can automate emails, track engagement and understand the audience. **Official Response from Rob Hughes:** > Hey Alina, Thanks for the review! We appreciate it. Regards, Rob H ### 45. Next-level digital marketing with exciting capabilities and good support **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** The system's capabilities are quite amazing...you can do anything you set your mind to! The customer support is also really good with check-in calls and training availability. The trainers are great and you get a lot for your money. They made implementing the new system easy, too. **What do you dislike about Dotdigital?** It might be more system than some people need. It does take a lot of training to learn the more advanced features. **What problems is Dotdigital solving and how is that benefiting you?** Seamlessly interfacing with the website, one-stop shop for sign-up forms, registration, database **Official Response from Rob Hughes:** > Hey Jenna, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 46. Excellent tool for any Marketing Department **Rating:** 4.5/5.0 stars **Reviewed by:** Graham J. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Dotdigital?** The email system is perfect for our requirements. Dotdigital also allows us to integrate some basic automation and chatbots. **What do you dislike about Dotdigital?** No faults from my perspective it fullfilled everything we needed as a business. **Recommendations to others considering Dotdigital:** Very easy to use and excellent value for money **What problems is Dotdigital solving and how is that benefiting you?** Drag and drop email builder Automation Customer segments Chat Bots **Official Response from Darren Hockley:** > Heeeyyy! Thanks for the great review 🙌 Regards Darren H ### 47. Well-designed digital marketing software backed up by excellent customer service and support **Rating:** 4.5/5.0 stars **Reviewed by:** Robert W. | Director of Fundraising Operations and Digital Solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Dotdigital?** The customer support team is outstanding. Particularly Madi Koci and Priscylla Ramos. **What do you dislike about Dotdigital?** Currently there is no ability to use a contact ID other than their email. We have contacts with multiple email addresses. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is enabling us to easily execute a robust digital consumer engagement plan to solicit, thank, and inform supporters of our brand. Soon we will be able to speak to supporters about areas of our work that match their interests via an automated segmentation scheme. **Official Response from Rob Hughes:** > Hey Robert, Thanks for the review! We really appreciate it. Regarding the contact IDs, I believe you may benefit from using our new Custom Identifiers feature: https://support.dotdigital.com/en/articles/11745347-use-custom-identifiers If you have any questions on this, please reach out to our support team at support@dotdigital.com Regards, Rob H ### 48. User-Friendly Platform with Regular Updates That Make Marketing More Efficient Than Ever **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Very user friendly and consistent. I like all of the system updates that help make marketing more efficient and effective than ever. **What do you dislike about Dotdigital?** Sometimes it is difficult to find information from previously sent emails, such as segments and lists for various sends. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps me organise my contacts and campaigns so I can keep track of multiple projects simultaneously. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 49. An intuitive system which gives its competitors a run for their money **Rating:** 4.0/5.0 stars **Reviewed by:** Sophie M. | CRM Process Analyst and Integrations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2025 **What do you like best about Dotdigital?** DotDigital is very intuitive to use and out of the other market competitors offered the best value for money. Everyone we have worked with has been quick to respond and we have had a thorough on-boarding period so far. The platform offers us better reporting than we have ever had before and we are looking forward to using it more moving forward. The migration package has been extremely successful for us and we have seen great results. **What do you dislike about Dotdigital?** The training was a quite generalised and we would love to see more specific use case training in the future. **What problems is Dotdigital solving and how is that benefiting you?** We have previously suffered from very time consuming, manual processes. We are in the process of moving these over to the platform to save our team members more time. **Official Response from Rob Hughes:** > Hey Sophie, Thanks for the review and feedback on training. During our onboarding process, we provide a Core Platform training session for all new customers. This session follows a structured agenda designed to familiarize you with the platform, including relevant templates, examples, and data fields tailored to your needs. Additionally, we offer more bespoke training options where you would jump on a call with our Training Manager and we'd then craft a custom session for you. If you'd like more information on this option, please reach out to your Customer Success Manager. Regards, Rob H ### 50. An excellent product for the cost **Rating:** 4.5/5.0 stars **Reviewed by:** April Z. | Digital Marketing Specilist, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Dotdigital?** The chat feature for immediate support, the improved reporting features that were just implemented. **What do you dislike about Dotdigital?** I wish the images showed the full description of the file when in list view. It would make it easier for me to pick and drop them into the emails. No option to attach PDFs make some of our B2B emailing challenging. **What problems is Dotdigital solving and how is that benefiting you?** Our internal email campaign system, MS Dynamics, is not as user-friendly as Dot Digital. **Official Response from Rob Hughes:** > Hey April, Thanks for the review! We really appreciate it. I wanted to touch on the comments regarding PDFs. It's possible to include PDFs within your email campaigns using a link. We have steps on the process to do this here: https://support.dotdigital.com/en/articles/8198870-insert-links-into-your-campaign#h_656073fb7d Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+04%3A26%3A30+-0500&secure%5Bsession_id%5D=ad7bf7b8-d030-4f9b-b7e1-e00384ab2aad&secure%5Btoken%5D=fa2d0cc02baaa6f263aefd656a923e4a568557de253b8ed24a1f22f8c153d909&format=llm_user) ## Dotdigital Integrations - 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[Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,460 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)