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Compare Dotdigital and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (46.1% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Dotdigital
Star Rating
(1,157)4.4 out of 5
Market Segments
Mid-Market (46.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,464)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Dotdigital. Users appreciate its easy-to-use interface and the seamless integration of various tools that enhance marketing efficiency.
- Users say that Dotdigital offers a user-friendly experience, particularly with its modular construction for emails and segments. This design allows teams to quickly adapt and manage campaigns, making it a practical choice for those who prioritize ease of use.
- Reviewers mention that HubSpot Marketing Hub's automation tools are particularly effective for saving time on repetitive tasks, with features that help manage follow-ups and track leads efficiently. This capability is a standout for businesses looking to streamline their marketing efforts.
- According to verified reviews, Dotdigital shines in its support quality, receiving high marks for customer service. Users have noted that the platform's support team is responsive and helpful, which can be crucial for businesses needing assistance during campaign launches.
- G2 reviewers highlight that while HubSpot Marketing Hub has a broader range of features, Dotdigital's focus on specific functionalities, such as email automation and social media integration, makes it a strong contender for mid-market companies looking for targeted solutions.
- Users report that HubSpot Marketing Hub's implementation process is quick and intuitive, with many praising the onboarding wizard that helps new users get started efficiently. In contrast, some Dotdigital users have expressed a desire for more streamlined setup processes to enhance their initial experience.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Dotdigital
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
974
8.5
9,709
Ease of Use
8.7
985
8.6
11,392
Ease of Setup
8.1
522
8.1
7,104
Ease of Admin
8.4
385
8.5
4,991
Quality of Support
8.9
954
8.7
9,183
Has the product been a good partner in doing business?
8.6
384
8.7
4,908
Product Direction (% positive)
8.8
960
8.9
9,349
Features by Category
Email Marketing
8.6
129
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.7
139
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.0
49
Not enough data
8.4
48
Not enough data
Reporting & Analytics
8.3
104
|
Verified
Not enough data
8.6
127
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
563
|
Verified
8.8
5573
|
Verified
9.1
549
|
Verified
8.9
5425
|
Verified
8.8
536
|
Verified
8.6
5398
|
Verified
8.6
513
|
Verified
8.8
5119
|
Verified
Online Marketing
8.0
449
|
Verified
8.5
5271
|
Verified
8.3
492
|
Verified
8.2
4570
|
Verified
8.3
480
|
Verified
8.1
4294
|
Verified
8.3
497
|
Verified
8.1
4812
|
Verified
7.8
403
8.1
4455
|
Verified
Lead Management
8.0
380
|
Verified
8.5
5023
|
Verified
8.1
411
|
Verified
8.1
4738
|
Verified
8.7
502
|
Verified
8.4
4853
|
Verified
7.8
349
|
Verified
8.0
4360
|
Verified
8.0
362
|
Verified
8.4
4802
|
Verified
8.0
385
|
Verified
8.2
4523
|
Verified
7.8
351
|
Verified
8.4
4500
|
Verified
7.8
372
|
Verified
8.4
4526
|
Verified
Campaign Management
8.3
440
|
Verified
8.2
4102
|
Verified
8.0
359
|
Verified
7.9
3684
|
Verified
7.6
325
|
Verified
7.9
3630
|
Verified
7.4
317
7.2
2774
|
Verified
Social
7.0
302
7.7
3733
|
Verified
7.4
321
|
Verified
8.1
4137
|
Verified
7.1
314
|
Verified
8.1
4113
|
Verified
7.2
304
|
Verified
8.0
3984
|
Verified
7.1
293
|
Verified
7.7
3204
|
Verified
Reporting & Analytics
8.5
511
|
Verified
8.3
5192
|
Verified
8.1
412
|
Verified
8.0
4823
|
Verified
7.8
382
|
Verified
7.6
3974
|
Verified
7.7
362
|
Verified
7.5
3657
|
Verified
7.4
329
7.7
4068
|
Verified
Platform
8.0
359
|
Verified
7.9
3521
|
Verified
8.2
317
|
Verified
8.5
3553
|
Verified
8.7
370
|
Verified
8.7
3492
|
Verified
7.6
279
|
Verified
8.0
2469
|
Verified
7.6
306
|
Verified
7.4
2368
|
Verified
8.8
354
|
Verified
8.6
3326
|
Verified
7.8
284
|
Verified
7.9
2543
|
Verified
Agentic AI - Marketing Automation
7.7
26
6.8
296
7.9
25
6.7
288
7.5
24
6.8
289
7.7
25
6.6
290
7.6
26
6.6
289
7.4
27
6.7
292
Integration
8.3
366
|
Verified
8.4
3516
|
Verified
7.9
352
|
Verified
8.0
3202
|
Verified
7.6
312
|
Verified
8.1
2987
|
Verified
Administration
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Lead Management
Not enough data
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Not enough data
Logistics
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1407
Not enough data
8.3(won by default)
968
Social Management
Not enough data
8.2(won by default)
2194
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
8.7
121
8.1
430
8.6
116
8.0
440
Platform Data
8.3
124
8.0
437
8.0
111
7.9
434
8.2
126
8.5
484
8.1
114
8.2
439
Platform Additional Functionality
8.3
78
8.0
424
8.1
116
8.2
444
7.9
107
8.2
439
Agentic AI - Customer Journey Analytics
6.9
13
6.6
86
6.9
13
6.8
85
6.9
13
6.7
86
7.2
13
6.8
86
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
8.7
86
8.4
1359
|
Verified
8.4
82
7.9
1398
|
Verified
8.2
78
7.8
1281
|
Verified
8.3
61
8.1
1319
|
Verified
Page Optimization
Feature Not Available
8.1
1186
|
Verified
8.5
77
8.0
1293
|
Verified
8.1
70
8.1
1332
|
Verified
7.3
64
7.8
1220
|
Verified
Integrations
7.7
65
7.4
756
|
Verified
8.3
72
8.7
1248
|
Verified
8.0
69
8.5
1245
|
Verified
Generative AI
7.4
58
7.1
349
Agentic AI - Landing Page Builders
7.7
8
6.5
85
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2237
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and HubSpot Marketing Hub are categorized as Marketing Automation, Customer Journey Analytics, and Landing Page Builders
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, and Push Notification
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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