--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1223 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1223 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,223 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users praise Dotdigital's **ease of use** , particularly in campaign creation and database management efficiency. (274 reviews) - Users commend Dotdigital for its **outstanding customer support** , consistently providing quick and helpful assistance when needed. (225 reviews) - Users appreciate the **excellent support and features** of Dotdigital, enhancing their marketing strategies and insights. (200 reviews) - Users enjoy the **user-friendly interface and excellent support** of Dotdigital, making email marketing efficient and effective. (156 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Setup (128 reviews) - Easy Creation (115 reviews) - User-Friendly (111 reviews) - Automation (107 reviews) **What users dislike:** - Users desire **missing features** like advanced segmentation, easier editing, and integrated AI capabilities for enhanced usability. (90 reviews) - Users face a **steep learning curve** during onboarding, making initial setup challenging before realizing Dotdigital's potential. (62 reviews) - Users find Dotdigital's **limited features** restrictive, impacting customizations, reporting, and overall user experience. (58 reviews) - Users find the **image library challenging** and struggle with integration and certain features, complicating their experience. (48 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Reporting Issues (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (35 reviews) - Limited Templates (35 reviews) - Users find **limited options** for customization in Dotdigital, making it challenging for larger scale email campaigns. (33 reviews) - Template Issues (32 reviews) ## Dotdigital Reviews ### 1. Dotdigital Works Great and Has Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen B. | Digital Marketing Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Dotdigital?** Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to figure it out. I usally get issues or questions answered about what i have created fixed immediately or within 24 hours. **What do you dislike about Dotdigital?** There chat app that you can install on your web platform could be more robust and more customer info on it. **What problems is Dotdigital solving and how is that benefiting you?** Keeping in contact with our customers and helping segmenting our customers to provide the best email to the most likely to activate on it. **Official Response from Rob Hughes:** > Hey Stephen, Thanks for the review! We appreciate it. Regards, Rob H ### 2. Empowers Email Personalization, Needs Better Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Dotdigital?** I like that we can A/B test subject lines and content so we know what works for us. I also like the dynamic content feature in emails as it helps us to tailor our emails as much as we could. A/B testing subject lines help us to see trends and see what attract our audience. Dynamic content helps us to build very tailored email content for our audience, and we don't have to create multiple emails one by one. **What do you dislike about Dotdigital?** Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its most clicked links, but Dotdigital cannot provide it for now. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital standardizes our company emails with branding templates, helps us A/B test subject lines, and allows dynamic content for tailored emails without needing multiple versions. **Official Response from Rob Hughes:** > Hey Debbie, Thanks for the review! We appreciate it. Regards, Rob H ### 3. Empowers Campaigns with Ease and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Dotdigital?** I use Dotdigital for its email program to create efficient email campaigns. It solves the challenges of sending scheduled campaigns and creating automation programs effectively. I appreciate its user-friendly experience and the many features designed to grow our customer base and increase revenue. The ease of use with step-by-step directions and elevated drag-and-drop features when creating programs is particularly beneficial. The automation programs offer different benefits to target various customers and segments at different times. I find the support, training sessions, automation features, and segmenting very valuable. The initial setup was also very easy, making it a smooth transition for us. **What do you dislike about Dotdigital?** Everything is wonderful! **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves sending scheduled campaigns, creating automation programs, offers a user-friendly experience, and helps grow our customer base. Features like step-by-step direction, drag and drop, automation, and segmenting enhance its value. **Official Response from Rob Hughes:** > Hey Jamie, Thanks for the review! We really appreciate it. Regards, Rob H ### 4. Greatly Simplifies Email Marketing with Robust Automation Tools and Flexible Email Templates **Rating:** 5.0/5.0 stars **Reviewed by:** Janette B. | Communications Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Dotdigital?** The platform offers strong email marketing and helpful automation tools that make it easy to schedule email campaigns and engage with audiences and I also appreciate the detailed analytics which made it easy to track campaign performance to improve future marketing efforts. **What do you dislike about Dotdigital?** I haven’t had any significant problems it has been a great help in all my prospect communications and email marketing campaigns. **What problems is Dotdigital solving and how is that benefiting you?** It serves its purpose excellently for my regular client communication and email marketing needs which has become a valuable asset for engaging and growing our audience. **Official Response from Rob Hughes:** > Hey Janette, Thanks for the review! We appreciate it. Regards, Rob H ### 5. Easy to Use with Clear Reporting and Great Pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Amber M. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Dotdigital?** Easy to use platform, clear reporting, dedicated account manager, good pricing **What do you dislike about Dotdigital?** lack of support in platform for automations compared to competitors **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helped us engage with a large audience and report our metrics with ease reducing staff time, it also massively boosted our email marketing revenue **Official Response from Rob Hughes:** > Hey Amber, Thanks for the review! We appreciate it. Regards, Rob H ### 6. Versatile and Comprehensive CRM with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jonas W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Dotdigital?** I use Dotdigital for my e-commerce agency clients and really appreciate the very nice and competent people working there. The tool can pretty much do anything, and I find the segmenting, personalization, sending SMS, and chat features valuable. I like that the main setup tasks are easy, and I can do advanced things too. Some features are inherently complicated, but they make them as easy as possible. **What do you dislike about Dotdigital?** Sometimes they have too many features for unexperienced users. But I think that is not something they should change. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital provides a great CRM and personalization tool for clients. It offers segmenting, personalization, sending SMS, and chat, which help enhance customer engagement. **Official Response from Rob Hughes:** > Hey Jonas, Thanks for the review! We appreciate it. Regards, Rob H ### 7. Why Dotdigital is my go-to for serious campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I genuinely love using Dotdigital because it finally feels like everything is in one place without the usual headaches. What really wins me over is how intuitive yet powerful it is: the drag-and-drop editor is a dream for quick campaigns (and newbie users), the AI features (like WinstonAI) give smart insights without overwhelming. Not to mention the top-notch support team that actually gets back to you like real humans who care about your results. It saves me time, boosts engagement, and makes scaling feel achievable rather than chaotic. **What do you dislike about Dotdigital?** There's often a steep learning curve on some bits; while the basics are manageable, diving into advanced automations, segmentation, or custom workflows takes real time and sometimes training to master. template customisation options aren't as flexible as I'd like for branded designs, some reporting quirks pop up occasionally. **What problems is Dotdigital solving and how is that benefiting you?** It unifies our donor and service user data across channels, enabling intelligent segmentation and personalised automation for emails. This means we can send timely, relevant messages (like health updates, fundraising appeals, or volunteer opportunities) without manual effort. Helping boost open rates, click-throughs, and ultimately donations. For example, we've seen stronger donor retention through automated reminders and nurture journeys, helping prevent lapsed support and raising more funds. Overall, it streamlines our marketing, saves staff time, and delivers measurable impact in building deeper, more meaningful relationships with the people who help us make a difference in people's lives. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Regards, Rob H ### 8. Effortless Campaigns and Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Dotdigital?** I use Dotdigital for one-off email campaigns, automated programs, and targeted communication. It's very useful for managing our subscription list and segmenting subscribers. Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys, bringing personalization, segmentation, customer data segmentation, and marketing automation into one platform. What I like the most is how effortlessly the platform combines personalization, customer data, and marketing automation, making it easy to send customized emails and receive useful customer data for future campaigns. I enjoy Dotdigital's reporting and analytics, which gives clear insights into campaign performance. I also find the support team really helpful with any questions or issues. The initial setup was very easy and straightforward, and the support was amazing in helping us with any questions we had. **What do you dislike about Dotdigital?** I think having more resources for more advanced features could be helpful, so organizing more workshops, webinars, or even in-person events in 2026. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys. It brings personalization, segmentation, customer data, and marketing automation in one platform, allowing us to create highly targeted campaigns. Personalization ensures relevant content, driving conversion and engagement. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We really appreciate it! Regards, Rob H ### 9. Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast **Rating:** 4.0/5.0 stars **Reviewed by:** Jake C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Dotdigital?** I find the Dotdigital platform to be very easy to use and extremely user friendly when it comes to it's modular construction of emails and segments. It's platform format is easy to follow and has allowed my team to be trained up on it very quickly. **What do you dislike about Dotdigital?** It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of support at times if there are issues. **What problems is Dotdigital solving and how is that benefiting you?** We are now able to build automated nurture programs for our unsold leads and has helped us to increase our sales leads pipeline greatly. **Official Response from Rob Hughes:** > Hey Jake, Thanks for the review! We appreciate it. Regarding the support side of things, I'd love to discuss any problems you've had with reaching out to our support team. Feel free to email support@dotdigital.com to discuss this. Regards, Rob H ### 10. Effective for Segmentation, Needs Improved Link Management **Rating:** 3.0/5.0 stars **Reviewed by:** Tom W. **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** With Dotdigital, I really like that we're able to segment our audience and ensure that each user receives bespoke emails. This is especially helpful for targeting users further into the buying cycle with more tailored content. I appreciate that Dotdigital allows us to hone in on the content we send to different markets, making it more bespoke to international audiences and reflecting their culture. This helps them feel part of a community, rather than just being international students. **What do you dislike about Dotdigital?** I'm not aware of a feature that allows us to quickly find and replace things like links to pages. We might change a domain, for instance, from Credit UK to AC UK or a rebrand, and this requires our email team to manually go through every campaign email and change these domains. This is a very laborious manual task for a human. We've spoken to our success managers who were unable to help us with this. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves the problem of emailing large, segmented audiences for our university, ensuring each user gets tailored emails based on their course needs across various faculties. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review and feedback. We appreciate it! Regards, Rob H ### 11. Intuitive CRM Platform with Powerful Email Automation and API Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Rob L. | Lead Digital Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Dotdigital?** This is a very intuitive platform that allows with a variety of CRM tools. The email automation tools and integrations via API are particularly useful. **What do you dislike about Dotdigital?** There are no real downsides as if I run into any issues, the support team are always on hand to resolve issues. **What problems is Dotdigital solving and how is that benefiting you?** The tool allows us to better communicate with our customers via automated email marketing. We for example are able to send pre-visit information and post visit information. The survey tool allows us to collect customer insights about their visit and the API integrations make collecting email leads very simple. **Official Response from Rob Hughes:** > Hey Rob, Thanks for the review! We appreciate it, and glad to hear our support team always help out! Regards, Rob H ### 12. A Dotdigital customer for many years **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Dotdigital?** Really easy platform to use and train people to use. Customer support has always been fantastic and really helpful. Any way you decide to contact them you'll always get a response within a couple of hours, sometimes within the hour. Always really friendly and never had any issues arise. No problems with implementation, straightforward. My whole working day is based around Dotdigital so I am constantly on the platform. Intergration is also never an issue with us. Currently working on a project and it's been managed and intergrated well. **What do you dislike about Dotdigital?** Reporting side of things is good but feel we as a company are missing one tracked element, revenue. Would be really useful for us to have revenue as a filter when looking at campaign reports. **What problems is Dotdigital solving and how is that benefiting you?** We're using Dotdigital more throughout our company by using surveys and forms. This has helped massively with collecting data securely and compliantly and easy to then access all the information. **Official Response from Gemma Irish:** > Hey there! Thanks so much for your fantastic review! it's great to hear the platform is working well for you. In relation to filtering reporting by revenue, I would recommend reaching out to us at support@dotdigital.com so we may discuss your requirements and see what options we have available for you. 😊 Regards Gemma I ### 13. Truly helpful AI help agent; image organization UX needs improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jimmie Q. | Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Dotdigital?** The AI help agent is truly useful. In the support pop-up, there are the typical resources: search the knowledge base or chat with a rep. But the AI tool (bulldog mascot) is shockingly good. Most of the times these product-based LLMs are useless, offering generic advice or even entirely made-up suggestions. The DD bulldog is spot-on with its comprehension of my questions as well as the step-by-step advice for troubleshooting or setting something up. You can have a real back and forth dialogue with the tool. If you're working on something complex, remember not to answer yes to "Did this answer your question?" because it closes the chat and you have to start over. It's not just asking for feedback, it's looking to close the ticket, essentially. I look forward to the ability to train it on brand identity so it could be asked more strategic questions as well as tactical ones. **What do you dislike about Dotdigital?** The UX for image organization could be more intuitive. Contacts cannot be searched by name. There's no automatic saving in the email editor. 🫨 (What is this, 1998?) The email preview area has to be coded through HTML. There's no way to view all saved building blocks outside of the email editor. **What problems is Dotdigital solving and how is that benefiting you?** Individual and automated email campaigns for selling ecommerce goods. Ability to personalize, segment, and automate. **Official Response from Rob Hughes:** > Hey Jimmie, Thanks for the review! We appreciate it. I would like to touch on a couple of points regarding automatic saving and the previews. By default, all of our campaigns auto-save. This happens one minute after any change you make. We've got more information on this here: https://support.dotdigital.com/en/articles/8198903-review-tools-for-email-campaigns-the-utilities-menu#h_91bdf12463 The Previews allow you to preview them in Plain Text as well as HTML. If you're having trouble with the preview feature, feel free to reach out to us at support@dotdigital.com Regards, Rob H ### 14. Effortless Email Marketing with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Nick B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** I mostly use Dotdigital for email marketing and internal company newsletters, and it's fantastic at making communication with our online customer segment really easy. Any issues that come up are quickly resolved through our dedicated rep, the chat feature, or their AI bot. It's really easy to use, offering the best user experience I've had with an email marketing platform. I also want to mention my rep Emily Keye, who has been great to work with. **What do you dislike about Dotdigital?** It's partly due to our system configuration, but we haven't been able to connect our CRM system or catalog into Dotdigital. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes communicating with our online customer segment easy and resolves problems quickly with their dedicated rep, chat feature, or AI bot. **Official Response from Rob Hughes:** > Hey Nick, Thanks for the review! We appreciate it. Regards, Rob H ### 15. Easy-to-Use, Intuitive Platform for All Aspects of Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** PAUL S. | CRM Data & Engagement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Dotdigital?** An easy-to-use, intuitive platform that covers all aspects of digital marketing. **What do you dislike about Dotdigital?** Understanding the billing details and the contact limits is probably our biggest issue. **What problems is Dotdigital solving and how is that benefiting you?** It’s helping us build fantastic marketing programmes and communicate the right messages to the right people. **Official Response from Rob Hughes:** > Hey Paul, Thanks for the review! We appreciate it. If you contact us at support@dotdigital.com, our team is more than happy to clarify any questions around the billing and contact limits. Regards, Rob H ### 16. Effortless Personalization but Needs Tweak **Rating:** 3.5/5.0 stars **Reviewed by:** Faizan S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Dotdigital?** I appreciate how easy Dotdigital is to use and how it allows for a lot of customization in email communications. Personalization is a key benefit, and the tool makes it simple to tailor emails to specific needs. **What do you dislike about Dotdigital?** It's complicated to manage emails for users with different operating systems, like dark or light OS. You are able to personalize but once you forward an email, the recipient receives both versions of the email, which is something I cannot depend on. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps with personalized email communications, and I find the tool easy to use for customization. **Official Response from Rob Hughes:** > Hey Faizan, Thanks for the review! We appreciate it. Regarding the forwarding, unfortunately, this is something out of our control and is dependent on how the mail provider renders the email once it's been forwarded. Regards, Rob H ### 17. Versatile Email Marketing with Glitchy Moments **Rating:** 4.0/5.0 stars **Reviewed by:** Emily G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Dotdigital?** I like Dotdigital's functionality compared to other email platforms and how much it can do. The creation of emails with their drag and drop function is really easy. We can create email preferences that link into our website and segment our contacts for more targeted emails. **What do you dislike about Dotdigital?** It can be a bit glitchy sometimes, which might be because we're using the same email campaigns as a template instead of starting from fresh. I think the anchors have a mind of their own - sometimes they work and sometimes I have to go in and redo certain ones for reasons I can't work out. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for creating emails with consistent branding, segmenting contacts for targeted emails, and its easy drag-and-drop feature. **Official Response from Rob Hughes:** > Hey Emily, Thanks for the review! We appreciate it. If you're noticing issues with glitching, or the anchor links, please feel free to reach out to our support team at support@dotdigital.com and we'll be happy to take a closer look. Regards, Rob H ### 18. User-Friendly Platform with Excellent Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Leanne B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Dotdigital?** I use Dotdigital for email marketing, and I find it easy to use with a nice user experience and a clean interface. I also appreciate that it enables me to send out both transactional and marketing emails effortlessly. Their customer service is good too, which adds value to the overall experience. **What do you dislike about Dotdigital?** Nothing, I liked it **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for sending out transactional and marketing emails. The platform is easy to use with a nice UX, and it provides good customer service. **Official Response from Rob Hughes:** > Hi Leanne, Thanks for the review! We appreciate it. Regards, Rob H ### 19. AI Chatbot Delivers Quick, Helpful Answers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** The customer service is excellent. Emily Keye has been a really great partner as our CSM too, providing a lot of useful suggestions and insights to optimize out campaigns. The AI chatbot is a really useful reference for getting quick answers when I’m having trouble with something. And if the AI chatbot couldn't help, support at support@dotdigital.com is always helpful and quick to respond. **What do you dislike about Dotdigital?** The UX of the reporting dashboards can feel a bit clunky and awkward to navigate. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital now sends our transactional emails from the “contact us” forms on our website, which makes it much easier for us to customize the email creative and copy than when those emails were sent through the CMS. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 20. Dot Digital is by far the best digital marketing all in one platform out there no doubt about it **Rating:** 5.0/5.0 stars **Reviewed by:** George C. | Real Estate Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Dotdigital?** Its easy to use, reliable and makes what can be a difficult job easy and staff like Ollie Brier who went out of his way to help me is refreshingly good for online businesses **What do you dislike about Dotdigital?** Its great in all areas however the content editor could be updated **What problems is Dotdigital solving and how is that benefiting you?** We have built the business on a backbone of email marketing we do not sell online but our online activity has definitely played a huge part in our growth **Official Response from Rob Hughes:** > Hey George, Thanks for taking the time to leave a review! We really appreciate it. Regards, Rob H ### 21. Out-of-the-Box Integrations and an Easy Email Builder **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** DotDigital has a lot of out-of-the box integrations, which makes it useful for organisations that use a lot of tools/want data to integrate into one single source of truth. DotDigital's email builder is easy to use, and their audience builder is simple and straightforward to make segmentation effective. **What do you dislike about Dotdigital?** One area they could improve is their liquid variables. I've noticed with tools like customer.io there is a lot of creativity when it comes to custom variables, but DotDigital hasn't quite got there yet. Another issue is they have quite rigid contracts, which makes it hard to malleable especially if you are a growing business. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital allows us to effectively communicate with our supporters. Using their audience builder, we are able to segment our supporters effectively based on a number of data points, all at one time. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 22. A strong platform for automation and efficiency **Rating:** 3.5/5.0 stars **Reviewed by:** Adam P. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Dotdigital?** What I like best about dotdigital is how intuitive and reliable the platform is. It makes complex marketing automation feel straightforward, which saves time and helps teams focus on strategy rather than setup. **What do you dislike about Dotdigital?** The platform does a lot very well, but with so many features it can sometimes feel overwhelming. Continued simplification and clearer guidance—especially around more bespoke or custom setups—would make it even better. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps pick up the slack by automating large parts of customer communication that would otherwise fall to advisers. By handling routine, timely, and personalised messaging at scale, it frees up adviser time to focus on more complex, high-value customer interactions, improving both efficiency and the overall customer experience. **Official Response from Rob Hughes:** > Hey Adam, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 23. Fast, Easy-to-Use Templates with Key Adobe Commerce Integration **Rating:** 4.5/5.0 stars **Reviewed by:** David O. | Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Dotdigital?** Ease of use. Once you get used to the UI/UX it makes it go really fast. Ability to create templates. Integration with Adobe Commerce is key **What do you dislike about Dotdigital?** Wish there were more straight forward Adobe Commerce integrations. Like an easy-to-use order anniversary follow-up. Mailchimp does things like this **What problems is Dotdigital solving and how is that benefiting you?** Connecting to Adobe Commerce lets us see our ROI easily. We came from a platform that we had no integrations with, this has been a game changer. **Official Response from Rob Hughes:** > Hey David, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 24. Effortlessly Create Eye-Catching Marketing Emails **Rating:** 5.0/5.0 stars **Reviewed by:** sarah C. **Reviewed Date:** December 16, 2025 **What do you like best about Dotdigital?** I think Dotdigital is really straightforward to use. I'm not particularly techie, and I found it easy from the get-go. I introduced it to our company, and quite a few people use it in different capacities, and everybody finds it pretty easy. I love that everything is simple to use and intuitive - including the photo section which is really easy to edit in - and design templating is really useful. If I have a problem, there's always someone available to help me. **What do you dislike about Dotdigital?** I'd like it if it gave me more inspiration for some more crazy templates if I want to mix things up a bit more. It would be interesting to have more creative layout ideas where they could, like, hit me up with new templates, asking if I'd like to try them. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it super easy to create interesting marketing emails for promoting new product launches, Christmas gifting, and driving traffic to our e-commerce store. **Official Response from Rob Hughes:** > Hey Sarah, Thanks for the review and feedback. We appreciate it. Regards, Rob H ### 25. Reliable for Large-Scale Comms, Needs Usability Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Helena D. | Senior Marketing Executive **Reviewed Date:** December 16, 2025 **What do you like best about Dotdigital?** I use Dotdigital for communications with students and employers within the ICAEW. It helps us manage a high volume of communications in an organized, targeted, and scalable way. The ability to segment ensures that people receive relevant information based on where they are in their ACA journey. I appreciate how it keeps everything consistent and aligned with our brand and tone by using templates, managing approvals, and staying organized. The balance of flexibility and control is crucial, allowing us to target and personalize without making things overly complicated or restrictive. This flexibility means we can tailor messages to different audiences, stages, and scenarios without creating separate campaigns. Personalizing content makes the communications feel more relevant. The control element, with shared templates, approval flows, and set processes, maintains consistency in tone. The reporting feature gives us a clear view of engagement, helping us understand what's working well and allowing us to tweak our approach over time. **What do you dislike about Dotdigital?** For less frequent users, some features aren't always intuitive and there's a bit of a learning curve. Reporting is good overall but could be more flexible or easier to interpret at a glance, for example, pulling insights across multiple campaigns or audiences. Clearer guidance within the platform itself would be really helpful, particularly for occasional users. More in-context help, prompts, or tips when building would reduce reliance on external training or asking colleagues. It would be useful to have more customizable dashboards that allow viewing key metrics at a glance across multiple campaigns without needing to export data every time. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us manage high volumes of communication in an organized, targeted way. We can segment audiences, personalize content, and maintain consistency with templates and approval flows. The reporting provides engagement insights, allowing us to tweak our approach. **Official Response from Rob Hughes:** > Hey Helena, Thanks for the review! We appreciate it. I would like to touch on the help part of your feedback. When in-app, you can click the help button in the bottom-right corner of the screen, and search for anything you need help with directly within the app, without the need to go to an external page. You can also contact our support team from within the help button or email us at support@dotdigital.com Regards, Rob H ### 26. Simple to use email platform - is it perfect? No. Is it very, very good? Yes. **Rating:** 4.5/5.0 stars **Reviewed by:** Owen M. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Dotdigital?** It's very intuitive and easy to build emails and the new AI sending feature is great. By using dotdigital we've improved some of our email lead generating efforts by 400%. For inexperienced email marketing users, this is arguably a better platform than some of the others out there. **What do you dislike about Dotdigital?** Arguably there's too many clicks to get through the reporting - although once you're there it's great. And the number of times I've loaded 'unsent' items when I'm looking for 'sent' is insane. For me, I'd like one unified view of all emails - sent or drafted. **What problems is Dotdigital solving and how is that benefiting you?** We regularly send 90k-100k customer emails per month - and dotdigital is how we do it. These emails drive our customers to landing pages & dotdigital forms to capture the leads that feed our sales teams. And they work. **Official Response from Rob Hughes:** > Hey Owen, Thanks for the review and feedback! We appreciate it. Regards, Rob H ### 27. Intuitive Email Builder with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte R. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I use Dotdigital to build and send out all our emails and create some forms. I really like the drag and drop feature as it makes it super easy to build emails and custom blocks. The user interface and chat function are great. I think the blocks work well, and I appreciate that the AI Winston is helpful. It's also nice how the segments and programs communicate with each other. **What do you dislike about Dotdigital?** I think the preview link functionality could be improved, it is quite manual to generate preview links especially when using dynamic content blocks. It would also benefit from better dynamic content performance review. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to build and send emails and create forms. The drag and drop feature simplifies email building and custom block creation. **Official Response from Rob Hughes:** > Hey Charlotte, Thanks for the review! We appreciate it. Regards, Rob H ### 28. Powerful Marketing Tools with Some Deliverability Hurdles **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash S. | Lifecycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2025 **What do you like best about Dotdigital?** I really appreciate the Fresh Relevance feature in Dotdigital, which allows us to have more custom dynamic blocks, making it a frequently used tool for my needs. Additionally, the RFM tools are excellent as they help in understanding customer behavior by indicating joining risks and predicting the next purchase, which in turn refines our audience segmentation effectively. Another standout feature is the persona-based marketing, which has been crucial in segmenting subscribers based on their engagement levels, including those who are highly engaged yet haven't made a purchase. This segmentation capability has been instrumental in launching targeted campaigns that yield positive results. Overall, these features provide a comprehensive view into customer insights, enabling more informed marketing strategies. **What do you dislike about Dotdigital?** I find the onboarding process for Dotdigital to be a bit rough, particularly because we encountered deliverability issues. It's challenging to pinpoint exactly where the problem lies, but we still experience some difficulties with deliverability, especially when it comes to Gmail. Although the situation has improved over time, it hasn't been completely resolved. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for SMS and email marketing, automation, and custom audience segmentation, improving marketing trends and achieving CRM goals like cart abandonment and welcome flows. **Official Response from Rob Hughes:** > Hey Avinash, Thanks for the review! We appreciate it. If you're still noticing some deliverability issues, please feel free to reach out to our support team at support@dotdigital.com and they'll be happy to assist you. Regards, Rob H ### 29. User-Friendly with a Learning Curve in Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Textiles | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Dotdigital?** I find Dotdigital's ease of use to be one of its best features. It's pretty easy to create client lists for a campaign once the right data fields are set up due to its database segmentation capabilities. I also appreciate that forms and surveys are included, allowing me to create different kinds of mailings. When we needed help migrating different accounts, the service we received from the accounts manager was great. **What do you dislike about Dotdigital?** The automation part can be a learning curve. You really need to understand how to structure and configure workflows properly to get the most out of it. A lot of things to take into account: how rules interact, data fields, triggers, ... **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps me with quick and consistent email writing, provides data insights, clear reporting, and strong branding. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 30. Dotdigital: Effortless Marketing with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart M. **Reviewed Date:** November 28, 2025 **What do you like best about Dotdigital?** I like that Dotdigital is incredibly easy to use, which makes marketing activities not only simple but also enjoyable. The platform effectively streamlines the entire marketing process, transforming an idea from conception to execution quickly. This ease of use enhances our ability to communicate efficiently with our customers without facing complexities, truly making marketing an effortless and engaging experience. Furthermore, the platform's design and functionality were compelling enough to prompt us to switch from our previous systems, Larabao and SendGrid, to benefit from Dotdigital's superior web builder and its user-friendly interface for reporting. **What do you dislike about Dotdigital?** I find switching between multiple accounts on Dotdigital to be cumbersome and inefficient. This process could be improved by providing a quicker way to switch between accounts and easily identifying which account I am currently using. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to solve marketing problems by communicating directly with customers and managing abandoned baskets. It streamlines marketing processes, making them easy and fun, and turns ideas into customer communications quickly. **Official Response from Rob Hughes:** > Hey Stuart, Thanks for the review! We appreciate it. Regarding the account switcher, you're able to do this by clicking the User Menu at the bottom left of your screen and there is an option to "Switch accounts". If you do not see this, please feel free to reach out to our support team at support@dotdigital.com and they'll be happy to assist. Regards, Rob H ### 31. User-Friendly but Needs Better Reporting Features **Rating:** 3.5/5.0 stars **Reviewed by:** Danya M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Dotdigital?** I find Dotdigital's user-friendly functionality incredibly beneficial as it facilitates ease of use for myself and my team members. It allows us to seamlessly test and learn, as well as discover new methodologies in our work. This ease extends to various functions such as segment creation, setting up emails, and building product recommendations, enabling us to operate efficiently and creatively. **What do you dislike about Dotdigital?** I find the reporting features in Dotdigital could be improved, particularly in campaign level reporting. It’s frustrating that I can't select a year-over-year (YoY) reporting view directly and have to open two tabs to compare. Additionally, the inability to select a date range when reporting for SMS campaigns is limiting. There's also a need for a more simplified way of viewing the performance of dynamic content in emails. Another area that could be enhanced is the product recommendation blocks, as we often encounter difficulties with the output when setting up product recommendations. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital merges in-store and online customer data and is user-friendly, enabling my team to test, learn, and innovate effortlessly in segment creation and email setup. **Official Response from Rob Hughes:** > Hey Danya, Thanks for the review and feedback! We appreciate it. Please feel free to submit any feature requests or platform improvements you have on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 32. Invaluable Dedicated Marketing Support for Email Campaign Success **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley H. | Marketing Content Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Dotdigital?** I like the dedicated marketing manager to our account. Emily has been invaluable with providing insights and solutions for whatever obstacles we face for email marketing. **What do you dislike about Dotdigital?** Due to the industry the company I work for is in, it's much harder to create personalized and segmented solutions for email communications. **What problems is Dotdigital solving and how is that benefiting you?** Email marketing, outreach and brand awareness, audience segmentation **Official Response from Rob Hughes:** > Hey Ashley, Thanks for the review! We appreciate it. Regards, Rob H ### 33. Excellent Platform That Elevates Our Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Mathew B. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** DotDigital was easy to implement, the customer support team are really helpful when you have queries about the system. We were able to consolidate multiple systems into just DotDigital which is much more efficient and easier to use. **What do you dislike about Dotdigital?** DotDigital can have some strange intricacies. For example, it will add random line breaks, you remove them, save, and then they appear again. It can be quite frustrating. **What problems is Dotdigital solving and how is that benefiting you?** DotDigital helps us speed up our processes and allows us time to focus on other areas that were previously being neglected. **Official Response from Rob Hughes:** > Hey Matthew, Thanks for the review! We appreciate it. Regards, Rob H ### 34. Seamless Multi-Account Management and Outstanding Support - Perfect to grow your email comms! **Rating:** 5.0/5.0 stars **Reviewed by:** Harry S. | Social Media & Communications Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Dotdigital?** Firstly, the ability to have multiple accounts. This makes it much easier for us a business to manage our three brands. The support from our account manager Jay has been outstanding too, making it super easy to implement new things into our email marketing efforts. This is a channel we use daily in our marketing team, and send several emails per week to our customer base. The ease of integrating this into our marketing flow was seamless, and is helping us grow and improve our efforts. The software itself is very much user friendly too. **What do you dislike about Dotdigital?** Nothing! We're very happy with the service. **What problems is Dotdigital solving and how is that benefiting you?** Introducing more personalisation options. We're excited to get moving with Fresh Relevance partnership and further explore SMS & WhatsApp options too. **Official Response from Rob Hughes:** > Hey Harry, Thanks for the review! We really appreciate it. Regards, Rob H ### 35. User-Friendly and Intuitive with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan M. **Reviewed Date:** November 20, 2025 **What do you like best about Dotdigital?** I like how user-friendly Dotdigital is, especially when dealing with technical tasks like building a customer journey, which the platform simplifies by clearly indicating what is occurring. The AI bot integrated into the system is incredibly useful for obtaining quick answers to simple questions, making operations smoother and more efficient. This feature is particularly beneficial when trying to find a feature or how to construct basic elements like a segment. Additionally, the initial setup process was very easy, thanks to the helpful staff who provided all the necessary information, facilitating a smooth transition. We appreciate how well Dotdigital meets our needs compared to our previous provider, with less spam and more creative design capabilities, and we are already seeing how it integrates seamlessly with Fresh Relevance, which we were already using. Overall, Dotdigital dramatically improves ease of use and creativity in our email marketing efforts and comes highly recommended. **What do you dislike about Dotdigital?** I dont have any issues with dot digital **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves spam issues and platform usability problems, offering user-friendliness and helpful AI support, making email marketing efficient for my adult toy company. **Official Response from Rob Hughes:** > Hey Brendan, Thanks for the review! We really appreciate it. Regards, Rob H ### 36. Effortless Email Creation with Collaborative Features **Rating:** 4.5/5.0 stars **Reviewed by:** Ellie H. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I use Dotdigital for creating emails, and it makes it so easy to segment and analyze sender lists, which I really appreciate. Building emails from scratch is also a breeze. I like the layout as it makes it easy to interact with and collaborate with my team on projects. Having the option to use Winston or chat to someone easily when I need help is a real bonus. I found the initial setup very easy to navigate. **What do you dislike about Dotdigital?** I find it really tricky to import fonts. I am not great with coding and despite asking real people and AI I still struggle to do it. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it easy to segment and analyze sender lists and simplifies building emails from scratch. **Official Response from Rob Hughes:** > Hey Ellie, Thanks for the review! We appreciate it. Regards, Rob H ### 37. User-Friendly but Needs Reporting Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Caitlin S. **Reviewed Date:** January 13, 2026 **What do you like best about Dotdigital?** I like the ease of building emails with Dotdigital. The drag and drop system is very easy, and I appreciate having the set building blocks. I mainly use the campaign, audience, and automation sections, and I find them all useful in their own right. **What do you dislike about Dotdigital?** I find reporting on Dotdigital to be problematic as it is always changing, which forces us to learn how to adapt to these changes. A small change on Dotdigital's end can completely alter our output. Additionally, there are glitches in the email build, and having too few rules when creating segments makes it impossible to get our audience perfectly correct. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for standard emails, automations, and segment communication. It solves engaging with different segments at a time. **Official Response from Rob Hughes:** > Hey Caitlin, Thanks for the review! If you're running into any issues with reporting or the email campaign building, please feel free to contact us at support@dotdigital.com and our team are more than happy to help. Regards, Rob H ### 38. Easy to Navigate and Implement, with Helpful Fresh Relevance Training **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Dotdigital?** The site is very easy to navigate, and everything is clearly labelled. Once you know your way around dot digital, it’s not difficult to implement different elements. We use dot digital weekly to create emails and Fresh Relevance. Our trainer walked us through all the Fresh Relevance features, the different ways we could use it, and how to integrate it into our website. **What do you dislike about Dotdigital?** Couldn't think of anything that I dislike about dot digital. **What problems is Dotdigital solving and how is that benefiting you?** It makes our email marketing process so much smoother and also having features such as the countdown timer through fresh relevance is a great feature. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 39. Intuitive Automation, Powerful CRM Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Kian C. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like how intuitive and easy the automation is in Dotdigital. The overall user experience is very easy to use, and onboarding was a breeze, especially since Dotdigital offered lots of training. The segmentation is powerful and, once I understood it, it became far more efficient. I switched to Dotdigital because it was smarter and had a better interface compared to what we used before. **What do you dislike about Dotdigital?** I don't like that features are behind a paywall, such as contact scoring. That only happened recently. I don't like how easy it is for contacts to conflict and sit in limbo. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital solves conversion gaps with automation and makes segmentation more efficient. It's intuitive, easy to set up nurture tracks and automate tasks. **Official Response from Rob Hughes:** > Hey Kian, Thanks for the review! We appreciate it. Regards, Rob H ### 40. Exceptional training experience with Stephen **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie C. | National Fundraising Campaigns Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Dotdigital?** User-Friendly Email Builder; Drag-and-drop editor makes it easy to design professional-looking emails without coding along with pre-built templates help speed up campaign creation. Personalization & Segmentation; Dynamic content and personalization features and advanced segmentation to target specific audience groups based on behaviour and demographics. Love how there is real time data and analytics allowing me to report on opens, clicks, bounces and conversions, all this information really helps when we build our campaign emails to donors. **What do you dislike about Dotdigital?** Nothing right now, everything has exceeded my expectations. **What problems is Dotdigital solving and how is that benefiting you?** As I'm a brand new user to Dotdigital, so right now there are no issues that I have come across but I know for sure the team behind Dotdigital will always be there to help me, along with the ai chat! I had an excellent experience with the Dotdigital training session today led by Stephen. He was truly exceptional as a trainer — patient, clear, and incredibly knowledgeable. What stood out most was the way he paced the session. He didn’t rush through the material, but instead took the time to explain each concept thoroughly and checked in regularly to make sure everyone was following along. Stephen also built in breaks at the right times, which made the session easy to stay engaged with. I especially appreciated how he encouraged questions throughout, always making sure there was plenty of space for discussion and clarification. His approachable style made it very comfortable to ask even the smallest questions, and he always responded with clear, helpful answers. Overall, Stephen created a supportive and engaging learning environment. By the end of the training, I felt confident in what I’d learned and ready to apply it in practice. I’d highly recommend training with him to anyone looking to get the most out of Dotdigital as those few hours of training flew by! **Official Response from Rob Hughes:** > Hey Sophie, Thanks for the review! We really appreciate it. Regards, Rob H ### 41. Flexible, Well-Integrated, and Backed by Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Dotdigital?** flexibility in choices, availability of our support manager, integrations with other platforms **What do you dislike about Dotdigital?** nothing i enjoy using it and i think it's great **What problems is Dotdigital solving and how is that benefiting you?** email and survey creation in a seamless way, easy to create workflows and segment audiences **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 42. User-Friendly Experience with Truly Friendly Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren K. | Loyalty Marketing Officer, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** User-friendly, DotDigital staff are always on hand to help too. **What do you dislike about Dotdigital?** Sometimes our data integration is not as smooth as we'd like, but this is likely more our CRM than DotDigital. **What problems is Dotdigital solving and how is that benefiting you?** I'm not aware of any current problems with DotDigital, but they tend to resolve any issues quite quickly. For example people were having issues with Winston AI capitalising the start of each word in subject lines and DotDigital were very quick to rectify this after receiving feedback on it. **Official Response from Rob Hughes:** > Hey Lauren, Thanks for the review! We really appreciate it. Regards, Rob H ### 43. Intuitive email marketing system with fantastic personalisation and automation capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Dotdigital?** Dotdigital has been easy to use and intuitive, yet offers complexity when needed. It is a straightforward platform, which is especially helpful when managing multiple brands within the system. Incorporating personalisation, dynamic content, and automations into our emails has been a smooth process, and the support team has made implementation even easier. **What do you dislike about Dotdigital?** I don’t have many complaints about Dotdigital, but I do find the email editor a bit frustrating at times. The editor screen and the preview or test send can look quite different, which means we often have to rely on trial and error, especially when working with spacers and margins. The margin editor, in particular, feels awkward to use. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital addresses our need to scale effectively across all of our brands. It enables us to create personalised, dynamic content within specific emails and allows us to automate journeys tailored to our different audiences. **Official Response from Rob Hughes:** > Hey, Thanks for the review. We appreciate it! If you're running into issues with the editor, please feel free to reach out to our team at support@dotdigital.com and they'll be more than happy to assist you. Regards, Rob H ### 44. Immediate help and guidance when needed - always a positive experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon P. | Digital Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Dotdigital?** One of the best things about Dotdigital is the ease of use, everything is built for a positive and simple user experience. This is not to say that there are not numerous features that will allow you to elevate your email communications. You can make it as simple or complex as your business needs. Dotdigital ALWAYS provide a rapid response whether this is via our Customer Success Director, Amit or via the live chat on the platform. Further positive factors of Dotdigital is the ability to integrate with other platforms simply. Would recommend Dotdigital to anyone who is either a beginner or advanced in email communication etc. **What do you dislike about Dotdigital?** I have not had any negative experiences with Dotdigital myself. Possibly, that Winston AI could be developed further to provide more tailored feedback dependent on industry etc. Or encourage reps to to have a more personable experience with clients throughout journey of working with them. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is continuously helping us to engage and keep engaged with customers. It allows us to pick up on automatic responses, etc. which prompts us to keep data up to date. We are enforcing Dotdigital to do a lot of hevay lifting for us welcome email incentive program, basket abadnoment program (which we haven't deployed yet but are sure this will reduce our basket abandonment rate) and Dotdigital enables us to provide tailored guidance to our customers dependant on the probem they need solving or the products they are interested in. **Official Response from Rob Hughes:** > Hey Shannon, Thanks for the review. We really appreciate it! Regards, Rob H ### 45. A great mix of easy to use with great features! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris W. | Communications Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2024 **What do you like best about Dotdigital?** A great user experience - everything makes sense, and Dotdigital are continually tweaking the UX/UI so that it becomes easier and more intuitive to use all the time. I have used other email service providers and this is the most comprehensive and user-friendly one of them all. In particular, their automation tools have allowed us to deliver a more efficient, informative service to our customers and it's now a tool that I couldn't do my job without. I use it every day! The customer support is also really great - I can easily just live chat with someone knowledgeable, and they usually assist me there and then with solutions and ideas. **What do you dislike about Dotdigital?** It would be good to see some improvements to the email proofing tools. It would be good to have something that I can share with stakeholders that allows them to comment directly on a draft, like you can on a PDF, rather than them have to copy and paste text into documents or take screenshots or similar. That would speed workflows up quite a bit. **What problems is Dotdigital solving and how is that benefiting you?** It's allowed us to start to create a single email service provider within our complex organisation. This means we can work towards brand unity, communications consistency, and shared insight. It has also brought automation into our communications strategy, allowing us to deliver more efficient and relevant communications to our customers. **Official Response from Rob Hughes:** > Hey Chris, Thanks for the review! We really appreciate it. Regards, Rob H ### 46. Awesome All In One Platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Krista G. | Marketing Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2024 **What do you like best about Dotdigital?** Dotdigital makes it easy to target and segment out our audience and send emails with their user-friendly drag-and-drop systems. It's a breeze to make templates and automate our emails all in place. Their support team is one of the best and is quick to respond and solve issues. It's also great to be appointed a rep to meet with quarterly to go over issues, and upcoming changes, and be informed on what is happening at Dotdigital. **What do you dislike about Dotdigital?** There aren't many downsides to Dotdigital. Setting up automated emails, updating them, and back-end items, can be cumbersome. Most likely due to how my predecessor set it up. it is something I would like to overhaul in the future, especially with the new Fres Revalence merger. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is serving its purpose by providing our customers with high-quality emails, content and getting them the information they need to keep shopping with us. All while providing great reports so we know what does well and what we can improve on, it's easy to track emails and integrate with GA4 so we know exactly what we need to do. **Official Response from Rob Hughes:** > Hey Krista, Thanks for the review and kind words for our support team! We really appreciate it. Regards, Rob H ### 47. Personalized Engagement, but Reporting Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany W. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I really like how we can create targeted emails based on the web pages the consumer has visited. This has helped create a personalized experience for all of our consumers. We're able to create tailored content for the user, learning more about their interests based on the pages they visit. **What do you dislike about Dotdigital?** The reporting aspect could be improved, it's difficult to find total unsubscribe numbers and also dynamic panels would be improved if we can use preferences rather than just data fields. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for sending emails, solving targeting, optimization, and data collecting issues. It allows us to create targeted emails and tailored content based on consumer web activity, enhancing personalization. **Official Response from Rob Hughes:** > Hey Bethany, Thanks for the review! We appreciate it. Regards, Rob H ### 48. Flexible Templates and Segmentation Make Dynamic, Personalized Campaigns Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the functionality and flexibility of the templates, that it's easy to create dynamic and engaging campaigns for supporters and that the segment functionality enables easy personalisation and targetting. **What do you dislike about Dotdigital?** When using variable content it's complicated to send yourself test versions of the different variants. I've used other platforms that made this much easier. **What problems is Dotdigital solving and how is that benefiting you?** It's enabling us to send our supporters regular engagement and fundraising emails, while using a segment to ensure that we don't overload them with too many communications within any given period. Out new template is also ensuring that all the emails we send align with our brand style and create supporter recognition for our emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Please feel free to recommend the Dynamic content testing you mentioned on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 49. Great platform to fulfil customer communication needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Dotdigital?** The platform is easy to use and features a clear, intuitive interface that makes navigation straightforward. I appreciate being able to manage both email and SMS campaigns from a single location. There are also numerous integration options available, which adds to its versatility. Additionally, the customer support has been excellent. **What do you dislike about Dotdigital?** I wish there were a way to view both one-off and automated email campaign templates together in a single location. **What problems is Dotdigital solving and how is that benefiting you?** The platform makes it easy and fast to create both email and SMS campaigns. I appreciate how quickly I can access customer data, which streamlines my workflow. The reporting features are also impressive, offering a high level of detail. **Official Response from Darren Hockley:** > Hey there! Thanks for your review. Regards Darren H ### 50. User-Friendly Experience That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Dotdigital?** I find that the product is user-friendly. **What do you dislike about Dotdigital?** It would be easier if you could upload your current email templates that it could replicate using AI. **What problems is Dotdigital solving and how is that benefiting you?** CRM, we have difficulty with our current product, not being able to create bespoke templates and analyse data. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+13%3A39%3A37+-0500&secure%5Bsession_id%5D=3af9de32-58ad-4807-9bb1-bdf8e7ad1270&secure%5Btoken%5D=ed8529fed87c72ca293a692d23cde84544369aa26920d82c0781fd5b5f872555&format=llm_user) ## Dotdigital Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apteco FastStats](https://www.g2.com/products/apteco-faststats/reviews) - [Apteco PeopleStage](https://www.g2.com/products/apteco-peoplestage/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - [Distill.io](https://www.g2.com/products/distill-io/reviews) - [Donorfy](https://www.g2.com/products/donorfy/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Eagle Eye AIR](https://www.g2.com/products/eagle-eye-air/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Fresh Relevance](https://www.g2.com/products/fresh-relevance/reviews) - [INSIS](https://www.g2.com/products/insis/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft D365FO Connector for ADP Workforce Now®](https://www.g2.com/products/microsoft-d365fo-connector-for-adp-workforce-now/reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) - [Playable](https://www.g2.com/products/playable-playable/reviews) - [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,445 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)