--- title: Dotdigital Reviews meta_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1226 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1226 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews **Vendor:** Dotdigital **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,226 ## About Dotdigital Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. ## Dotdigital Pros & Cons **What users like:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. (274 reviews) - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. (245 reviews) - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. (220 reviews) - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. (156 reviews) - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. (136 reviews) - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. (135 reviews) - Intuitive (132 reviews) - Easy Creation (123 reviews) - User-Friendly (121 reviews) - User Interface (114 reviews) **What users dislike:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. (90 reviews) - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. (67 reviews) - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. (58 reviews) - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. (54 reviews) - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. (38 reviews) - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. (37 reviews) - Users note the **limited customization** of forms, hindering stylish design options for personalized branding. (37 reviews) - Reporting Issues (37 reviews) - Limited Templates (36 reviews) - Navigation Difficulty (34 reviews) ## Dotdigital Reviews ### 1. Flexible Templates and Segmentation Make Dynamic, Personalized Campaigns Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the functionality and flexibility of the templates, that it's easy to create dynamic and engaging campaigns for supporters and that the segment functionality enables easy personalisation and targetting. **What do you dislike about Dotdigital?** When using variable content it's complicated to send yourself test versions of the different variants. I've used other platforms that made this much easier. **What problems is Dotdigital solving and how is that benefiting you?** It's enabling us to send our supporters regular engagement and fundraising emails, while using a segment to ensure that we don't overload them with too many communications within any given period. Out new template is also ensuring that all the emails we send align with our brand style and create supporter recognition for our emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Please feel free to recommend the Dynamic content testing you mentioned on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 2. Great platform to fulfil customer communication needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Dotdigital?** The platform is easy to use and features a clear, intuitive interface that makes navigation straightforward. I appreciate being able to manage both email and SMS campaigns from a single location. There are also numerous integration options available, which adds to its versatility. Additionally, the customer support has been excellent. **What do you dislike about Dotdigital?** I wish there were a way to view both one-off and automated email campaign templates together in a single location. **What problems is Dotdigital solving and how is that benefiting you?** The platform makes it easy and fast to create both email and SMS campaigns. I appreciate how quickly I can access customer data, which streamlines my workflow. The reporting features are also impressive, offering a high level of detail. **Official Response from Darren Hockley:** > Hey there! Thanks for your review. Regards Darren H ### 3. User-Friendly Experience That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Dotdigital?** I find that the product is user-friendly. **What do you dislike about Dotdigital?** It would be easier if you could upload your current email templates that it could replicate using AI. **What problems is Dotdigital solving and how is that benefiting you?** CRM, we have difficulty with our current product, not being able to create bespoke templates and analyse data. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 4. Easiest platform I've used with great help and support **Rating:** 5.0/5.0 stars **Reviewed by:** Zara O. | Digital Channels Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Dotdigital?** The system’s layout is really easy to use, along with the drag and drop feature when building emails. I’ve also found both the knowledge hub and the live chat helpful whenever I’ve had questions or needed support. **What do you dislike about Dotdigital?** The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital has given us the tools to automate emails to supporters and keep them engaged on a journey. It's also helped us with our internal communications strategy as we're able to see how staff are responding to our emails. **Official Response from Rob Hughes:** > Hey Zara, Thanks for the review! We appreciate it. Regards, Rob H ### 5. Creative Freedom and User-Friendly, what is not to like?! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Dotdigital?** I appreciate the wide range of tools and the flexibility that allow me to design truly exciting and creative campaigns. Additionally, I really like how user-friendly and straightforward the platform is to use. I also love how much support is available to me as a user, including the AI tools, the customer service help, as well as Dot Digital academy. i will be using this very frequently so these are definitely things to consider. while i was not involved in the process, it seems that this was an easy implementation and easily integrated with the current systems that my company uses. **What do you dislike about Dotdigital?** While I wouldn't say there's anything I truly dislike, my main concern is that I might not take full advantage of the platform because it offers so many features. Its extensive capabilities make me worry that I won't be able to use it to its fullest potential. **What problems is Dotdigital solving and how is that benefiting you?** The ability to create engaging, eye catching automated email marketing campaigns. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 6. Intuitive UI with Room for Immediate Trigger Enhancements **Rating:** 3.5/5.0 stars **Reviewed by:** Goran J. | Customer Relationship Management Executive **Reviewed Date:** February 11, 2026 **What do you like best about Dotdigital?** I like the intuitive UI of Dotdigital. It's quite easy to pick up, learn, and use. **What do you dislike about Dotdigital?** I think Dotdigital could improve by adding instant behavior or triggered touch points that allow for sending contacts, emails, or entering programs instantly without needing to use an API or a form from the site. It would be better to have a non-enrollment, instant granular option in the programs that operates down to the minute or hour. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to send batch emails and create automated programs for different stages of the customer funnel or life cycle. **Official Response from Rob Hughes:** > Hey Goran, Thanks for the review! We appreciate it. Feel free to mention any product enhancements you'd like to see on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 7. Effortless Professional Newsletters with Time-Saving Builder and Clear Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Dotdigital?** Dotdigital makes it easy to create and send professional newsletters without needing a developer. The drag-and-drop email builder saves a lot of time, and the analytics dashboard gives clear insights into open rates, clicks, and conversions - all in one place **What do you dislike about Dotdigital?** The learning curve can feel a bit steep at first, especially when you’re setting up automations for the first time. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps us manage our email marketing in one place. Rather than relying on multiple tools, we can build, send, and analyse campaigns more efficiently, which makes the whole process simpler and easier to manage. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 8. Easy Reporting but Pricey Solution **Rating:** 3.0/5.0 stars **Reviewed by:** Emmerson . | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Dotdigital?** I find Dotdigital's reporting easy to export, which makes it easier to show reports to my higher-ups in a very easy-to-understand way. The initial setup was very easy. **What do you dislike about Dotdigital?** I find the pricing too high, which makes it a concern for me. Additionally, the template creator could use some updating. I would like the drag and drop editor to be easier to use, as well as improvements in organizing files. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it easier to show reports to my higher ups in an easy-to-understand way. **Official Response from Rob Hughes:** > Hey Emmerson, Thanks for the review! We appreciate it. Regards, Rob H ### 9. Easy to Learn, Feature-Rich Platform That Stays Fresh **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan L. | Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Easy to use and learn alongside a great amount of features that keep the platform feeling fresh and suitable for our needs. **What do you dislike about Dotdigital?** The image management system can be easy to descend into chaos when organising. **What problems is Dotdigital solving and how is that benefiting you?** When automating our email marketing, it is great to have a system that is quick and simple to use. There's a lot of great statistics that can be pulled and drive insights. **Official Response from Rob Hughes:** > Hey Ryan, Thanks for the review! We appreciate it. Regards, Rob H ### 10. Effortless Email Campaigns with Dotdigital **Rating:** 5.0/5.0 stars **Reviewed by:** Neil M. | Group Account Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Dotdigital?** I love how quickly Dotdigital enables me to create credible HTML emails. It's incredibly easy to use, which makes the process stress-free and efficient. The setup process was smooth, and the support I received from the Dotdigital sales team made it even easier. I've been using Dotdigital for about ten years, demonstrating its reliability and longevity as part of my toolkit. This kind of trustbuilt over a long time is invaluable and assures me of the quality of service I rely on. So much so, that I eagerly recommend Dotdigital to friends and colleagues, confident in its ability to serve them as well as it has served me. **What do you dislike about Dotdigital?** I dislike the flat template-driven emails. This makes my communications feel less personalized and creative. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for creating credible HTML emails quickly due to its easy-to-use interface. **Official Response from Rob Hughes:** > Hey Neil, Thanks for the review! We appreciate it. Regards, Rob H ### 11. Straightforward, easy to use and configurable **Rating:** 4.5/5.0 stars **Reviewed by:** Scott A. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Dotdigital?** The team find dotdigital incredibly easy to use - so much so that we've been using it for 5+ years with no challenges whatsoever. As our business has expanded, so too has our use of its functionality, which is supported by super helpful resources and account managers on hand, should we need them. It's incredibly simple to use, even when playing around with some of the more complex aspects such as automations and programmes. **What do you dislike about Dotdigital?** Nothing that I can think of. At times we'd like a bit more flexibility with templates and creative elements with building blocks. **What problems is Dotdigital solving and how is that benefiting you?** Allows generalist marketeers to deploy email marketing campaigns and programmes in a self-sufficient manner, with highly configurable templates and personalisation options - great options for branding - whilst also allowing stringent checks before emails are sent. It's allowing us to communicate clearly with customers, and at pace, in an ever changing market. **Official Response from Rob Hughes:** > Hey Scott, Thanks for the review! We really appreciate it. Regards, Rob H ### 12. Really smooth transition into using dotdigital **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Dotdigital?** The overall dashboard within dotdigital itself is really good. You can view a lot of information based on the campaigns / content you're using. The programs feature is useful as well so you can see how many users are flowing into the program and following each decision. The implementation itself of dotdigital was quite straight forward. We did have a few teething issues with contacts but we were able to reach out to the support team to work with our developers to understand the problem and get it fixed. We now use dotdigital quite often for example we have abandon cart set up now and we also have our account creation emails set up within there. **What do you dislike about Dotdigital?** I think there could be more information or understanding when connecting with adobe commerce (magento) for example the unsubscribed flow back into magento from when a user unsubscribes from the front end wasn't how i'd expect it. So instead of adobe commerce becoming our source of truth we need to use dotdigital which is fine but is something we would need to remember in the future when looking at newsletter subscribers in adobe commerce back end. **What problems is Dotdigital solving and how is that benefiting you?** It is helping with our abandon cart issues. We noticed in the data (provided by dotdigital within adobe commerce) that the abandon cart emails would be quite beneficial and we can see that now it's set up and live, users are interacting with it. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 13. Intuitive, Highly Customisable, and Packed with Clear Insights but sometimes a little clunky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** A lot of the features are very intuitive. You can personalise it as much as you want. It's really easy to view clear insights. Personalisation is great. **What do you dislike about Dotdigital?** Sometimes it feels a surprisingly clunky given it is such a leader in it's field. Font formatting often changes of it's own accord and you have to proof read it really carefully to make sure it hasn't changed without you noticing. **What problems is Dotdigital solving and how is that benefiting you?** Helps us to market to customers who might not be following us on social media. It's also handy when we need to contact customers urgently because we can SMS them. **Official Response from Rob Hughes:** > Hey, Thanks for the review! Please feel free to contact our support team on any issues you're seeing with the EasyEditor at support@dotdigital.com Regards, Rob H ### 14. User-Friendly, Professional Email Design Platform That Keeps Improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** As an email developer that works with HTML and CSS code, Dotdigital have created a very user-friendly and yet professional platform for email design and development, and the toolsets only seem to be expanding with time. **What do you dislike about Dotdigital?** Some functions of the software need refining, which I imagine will happen through more user interaction with the tools they provide. **What problems is Dotdigital solving and how is that benefiting you?** It's helping with certain clients who want a more simplified and involved approach to email campaigns, where they can not only receive our support with builds, but can also eventually reach a point where they can amend their own emails. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Please feel free to mention which features could do with some refining on our roadmap so the team is aware, here: roadmap.dotdigital.com Regards, Rob H ### 15. Dynamic Email Marketing with Room for Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Cerisse G. **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the dynamic CRM system in Dotdigital, and the CMS aspect is quite helpful. I appreciate being able to design and tailor emails to my branding, adding different elements like video and images, and sectioning my emails. It's easy to use and self-explanatory, similar to other systems, which makes migrating easy. **What do you dislike about Dotdigital?** Could be a little bit more dynamic. Sometimes when you're copying and pasting content into Dotdigital, it alters the design of the page. Some of the features seem a bit outdated, so it could be improved. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for direct emails to all stakeholders. **Official Response from Rob Hughes:** > Hey Cerisse, Thanks for the review! Please feel free if you'd like to see features updated, or any new features to add it to our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 16. Easy Drag-and-Drop Editor with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Dotdigital?** The ease of using the drag and drop editor coupled with the support **What do you dislike about Dotdigital?** It would be nice to get communications re updates to the system **What problems is Dotdigital solving and how is that benefiting you?** Complex dynamic mailers combing multiple dynamic sections based on geographical locations **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 17. Great Segmentation in Dotdigital for More Personalized Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the segmentation options available in Dotdigital. It means we can reach the right contacts using personalised rules and segments. **What do you dislike about Dotdigital?** Only one minor downside is that there is no calendar view to easily look back at sends by month. I know this is something highly requested and the team are looking to implement a calendar view in future. **What problems is Dotdigital solving and how is that benefiting you?** We're able to reach different segments of our audience based on location, length of membership, age, type of membership - this means we can personalise our emails and ensures the right content reaches the right people. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We really appreciate it. Feel free to submit this on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 18. Very User-Friendly Platform with Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Elle G. | Swim Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Dotdigital?** Very user friendly, helpful chat feature. Our account rep is fantastic. **What do you dislike about Dotdigital?** Nothing in my opinion, I enjoy the platform **What problems is Dotdigital solving and how is that benefiting you?** Helping us build a welcome email automation to help improve our customer journey **Official Response from Rob Hughes:** > Hey Elle, Thanks for the review! We appreciate it. Regards, Rob H ### 19. Data and design are a dream **Rating:** 5.0/5.0 stars **Reviewed by:** Jess P. | Senior Communications and Content Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Dotdigital?** I love the email builder and the reporting. The segmentation is fab too. I also found it really easy to connect it to our CRM once I'd figured out the settings menu. Very happy with the quality of the emails we're creating in DotDigital and the data that we're getting about our audience. Our Project Manager, Sarah, has been incredibly helpful and was wonderful to work with. **What do you dislike about Dotdigital?** There was a lot to take in to begin with (i.e lots of features). I found the settings menu a little unintuitive to begin with, but now I've got to grips with it, it makes more sense. Just a bit of trial and error, but our Project Manager, Sarah, was very patient with all my questions. A bit of confusion is to be expected when you’re moving to a more complex, efficient system! **What problems is Dotdigital solving and how is that benefiting you?** Having more complex automations has been wonderful so far, as well as the connection between DotDigital and our CRM. The automations are already saving us time! I really enjoy the email builder and am excited to begin building more advanced emails. **Official Response from Rob Hughes:** > Hey Jess, Thanks for the review! We appreciate it. Regards, Rob H ### 20. User-Friendly Platform Driving Sales Spike **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel H. **Reviewed Date:** October 01, 2025 **What do you like best about Dotdigital?** I really appreciate the support from the account management team, which helped us unlock unused parts of our database, leading to significant improvements in email campaigns. Dotdigital's automation features are intriguing, offering functionalities like welcome emails and abandoned cart prompts. I'm excited about exploring options like WhatsApp integration and Fresh Relevance for targeted marketing. The platform's ease of use, especially the drag-and-drop feature for email templates and automation setup, makes it stand out. It's user-friendly and renowned in both B2C and B2B marketing spaces. **What do you dislike about Dotdigital?** I think one of my things is having more regular catch-ups with our account manager and understanding what new, kind of solutions and new, areas the platform is offering. **What problems is Dotdigital solving and how is that benefiting you?** I find Dotdigital allows us to target and effectively communicate with customers, boosting our online sales with each campaign. It unlocks database potential and offers a user-friendly platform with automations that enhance our revenue streams. **Official Response from Rob Hughes:** > Hey Daniel, Thanks for the review! We appreciate it. Regards, Rob H ### 21. Personalization, Customer Data Platform and Marketing Automation Makes Dotdigital a Standout **Rating:** 4.0/5.0 stars **Reviewed by:** Dave H. **Reviewed Date:** December 19, 2025 **What do you like best about Dotdigital?** I find the personalization aspect of Dotdigital really useful. It's great that we can personalize the links and the information applicants see in their emails. The ability to tailor these details based on the specific panels or courses applicants are involved in is really valuable. It ensures applicants receive the exact information they need, which is crucial for their journey to becoming students. The initial setup seems like it will be quite easy once we figure out our templates, and using them will be really useful and straightforward. **What do you dislike about Dotdigital?** N/A **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital to pull together and personalize interview details, making it easier to send accurate info to applicants. **Official Response from Rob Hughes:** > Hey Dave, Thanks for the review! We appreciate it. Regards, Rob H ### 22. Very insightful training session and DotDigital introduction **Rating:** 5.0/5.0 stars **Reviewed by:** Alanah R. | Customer Communications Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Dotdigital?** Originally, our team had been using Evomail, which felt extremely outdated and difficult to use. When we transitioned to DotDigital, we discovered a range of modern features that significantly improved the efficiency and simplicity of creating emails. The AI features are particularly helpful, and the ability to segment audiences with precision has proven to be very effective. To make integrating with DotDigital easier, we participated in a fantastic training session with Stephen. He shared numerous tips and tricks that have made using the platform even more straightforward. It was fascinating to gain firsthand insight into DotDigital during the in-person session. In addition to this, our team has been, and will continue to, take advantage of the excellent training courses available through the Dotdigital academy. As an email marketer eager to grow and develop my skills, I appreciate that all these courses are included and specifically tailored to Dotdigital. This alone highlights the company’s excellent customer service and further demonstrates how seamlessly Dotdigital can be incorporated into our daily work. **What do you dislike about Dotdigital?** I haven't used Dotdigital extensively yet, so I can't comment on any significant downsides. However, based on my limited experience so far, I'm curious to see how advanced the AI features can become. I still find myself turning to ChatGPT occasionally for assistance, and I think it would be very helpful if all AI capabilities were integrated within Winston to make things more convenient. There are a few areas that could be improved, such as offering more precise control over the tone of voice—allowing us to tailor it more closely to our brand. Additionally, it would be useful to specify the desired length of the copy, for example, setting it to around 100 words, rather than just choosing between shorter or longer options. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital allows us to send emails to over 250,000 guests every single week as well as analyse the data and outcome of the campaigns. Being able to make an email so simply, without the use of our graphic design team, allows me as a Customer Communications Marketer to develop my skills as well as be able to not spend my whole week focusing on email creation but instead looking into reporting and other forms of marketing. **Official Response from Rob Hughes:** > Hey Alanah, Thanks for the review! We really appreciate it. Regards, Rob H ### 23. Reliable and User-Friendly, but Unclear Terms **Rating:** 3.5/5.0 stars **Reviewed by:** Gilles V. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Dotdigital?** I really like the easy interface of Dotdigital because it helps me work quickly. Moreover, I appreciate the reliability of the platform because we can always count on it. **What do you dislike about Dotdigital?** The transparency about commercial terms **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps me send emails to many members, such as newsletters and events. The easy interface ensures that I can work quickly, and the reliability means that we can always count on the platform. **Official Response from Rob Hughes:** > Hey Gilles, Thanks for the review! We appreciate it. Regards, Rob H ### 24. Having a great experience with DotDigital **Rating:** 5.0/5.0 stars **Reviewed by:** Neelima K. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Dotdigital?** My overall experience with Dotdigital has been very positive. The ease of use makes daily tasks straightforward. I’ve found the customer support team to be responsive and helpful whenever I’ve needed assistance. In terms of frequency of use, I rely on the platform regularly as part of my marketing activities. The number of features available is comprehensive and continues to meet a wide range of needs, while the ease of integration with other tools has allowed me to streamline workflows effectively. **What do you dislike about Dotdigital?** The only thing I dislike is that it doesn't autosave your work. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is helping me streamline and centralize our marketing communications, which reduces the time spent managing multiple platforms. Its automation tools simplify campaign management and ensure timely, consistent engagement with our audience. **Official Response from Rob Hughes:** > Hey Neelima, Thanks for the review! We appreciate it. Regards, Rob H ### 25. Great support on-tap; comprehensive system; strong analytics and reporting functions **Rating:** 5.0/5.0 stars **Reviewed by:** Jess L. | Email Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Dotdigital?** - forms and surveys are intuitive and easy to create - template library custom options are excellent - programs/journeys easily created even as a beginner - customer support is great, both from AI and support centre and from the customer success managers - use it all day every day and feel the platform is very accessible and easy to learn, with fantastic 'how to' guides where needed **What do you dislike about Dotdigital?** - footers do not automatically update across all emails (which is very unhelpful for elements such as updating contact centre times or copyright years) - complex event journeys still prove too much for Dotdigital to effectively handle, despite many discussions with product teams **What problems is Dotdigital solving and how is that benefiting you?** - elegantly stewards supporters through complex journeys and ensures we retain (and acquire) them seamlessly **Official Response from Rob Hughes:** > Hey Jess, Thank you for your review! We're happy to hear that you find Dotdigital's features and customer support helpful and that you value our platform's ease of use. We appreciate your feedback regarding the footers and folder management! Regards, Rob H ### 26. Empowers Marketing with Expert Support **Rating:** 5.0/5.0 stars **Reviewed by:** Vinnie B. | Digital Marketing Officer **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I really appreciate the in-person events hosted by Dotdigital. They are a great way to follow industry trends, meet others, and hear from experts. The events provide me with expert advice and the ability to ask questions, which isn't possible online. The advice actually works, and they are always on hand to help. Additionally, the initial setup was very easy. **What do you dislike about Dotdigital?** Sometimes there are too many marketing emails **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital gives me expert advice and the ability to ask questions. Their advice actually works, and they're always on hand to help. **Official Response from Rob Hughes:** > Hey Vinnie, Thanks for the review! We really appreciate it. Regards, Rob H ### 27. Intuitive Design but Needs Better Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Tom T. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like the ease of creating visually pleasing communication; it's really easy using the drag and drop, image resizing, and the color schemes. It's really intuitive. **What do you dislike about Dotdigital?** We've had some issues with the analytics, specifically with plain text clicks being overestimated compared to the actual number of people receiving them. Even with non-human interactions turned on, it's not quite working as we would like it to. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital integrates with our CRM, allowing us to communicate with members regularly, sharing news and updates relevant to them and their professional life. **Official Response from Rob Hughes:** > Hey Tom, Thanks for the review! Please contact us to help you with the analytics issue you mentioned at support@dotdigital.com Regards, Rob H ### 28. A powerful, flexible platform with exceptional onboarding support **Rating:** 5.0/5.0 stars **Reviewed by:** Jason T. | CRM & Website Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Dotdigital?** Dotdigital’s flexibility and automation options have transformed the way we manage customer engagement. From segmentation and personalisation to cross-channel messaging, it delivers real impact. The onboarding process was incredibly smooth thanks to Sarah Forbes, who has been outstanding—quick to respond, knowledgeable, and genuinely supportive throughout. Her guidance made the setup feel effortless. The UI is intuitive, integrations are seamless, and Insight Data has significantly improved our targeting and reporting. **What do you dislike about Dotdigital?** While the platform is powerful, some of the more advanced features (like programmatic content blocks or complex automation journeys) could benefit from more in-app guidance or examples. Reporting dashboards are good, but exporting data for detailed campaign comparisons can be a little fiddly. **What problems is Dotdigital solving and how is that benefiting you?** We began our Dotdigital journey in April to support our 140+ Personal Travel Agents with professional, automated marketing. Even though we're still early in the process and haven’t yet used all of the platform’s functionality, it’s already made a huge difference. It’s allowed us to centralise campaigns, personalise them at scale, and reach customers more effectively with minimal manual effort. Integration with our CRM means we’re finally starting to get a clearer picture of customer behaviour and booking patterns. It’s helping us support our agents better, with smarter, more consistent marketing. **Official Response from Rob Hughes:** > Hey Jason, Thanks for the review! We really appreciate it. We have a bunch of content on our help centre which should hopefully help with being able to use our advanced features: https://support.dotdigital.com/en/ or feel free to reach out to our support team at support@dotdigital.com, and our team can help with these features. Regards, Rob H ### 29. User-Friendly Platform, Superb Support **Rating:** 4.0/5.0 stars **Reviewed by:** Emily C. **Reviewed Date:** February 18, 2026 **What do you like best about Dotdigital?** I like Dotdigital's easy-to-use platform and helpful customer success support. I find value in email marketing, benefiting from the training in personalisation, customer data platform, and marketing automation capabilities. The email campaign creation features, especially the content and layout, are particularly useful to me. **What do you dislike about Dotdigital?** I think setting up the data integration was complex from what I've heard. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helps with personalisation, acts as a customer data platform, and automates marketing. **Official Response from Rob Hughes:** > Hey Emily, Thank you for the review! We appreciate it. Regards, Rob H ### 30. Smart Templates and Easy Uploads Make Creating Files a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Dotdigital?** Smart template designs, easy to use and upload images/documents **What do you dislike about Dotdigital?** The file set-up process, feels a bit clunky and could be streamlined **What problems is Dotdigital solving and how is that benefiting you?** Designing mailers each time, we have set templates we use **Official Response from Rob Hughes:** > Hey, Thanks for the review! Regards, Rob H ### 31. Easy to use and adaptable to your needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dotdigital?** The interface is very user-friendly, and I can create good-looking emails with very little effort. The support is excellent as they deal quickly with questions and issues with the system. **What do you dislike about Dotdigital?** I would like the reporting on hotspots to be easier to download and integrate into reports - there are elements of reporting that cannot be downloaded at all which can be frustrating. **What problems is Dotdigital solving and how is that benefiting you?** It allows us to create different emails for all of our audiences that look distinct while retaining our brand values. **Official Response from Gemma Irish:** > Hey there Thanks for your review. It's great! Regards Gemma I ### 32. Dotdigital Training - Monday 1st September (with Stephen Hardy) **Rating:** 4.5/5.0 stars **Reviewed by:** Jody S. | Customer Communications Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Dotdigital?** I am particularly looking forward to utilising some of the hidden gems and extra features not currently available to us. These include AI suggestions for subject lines and the 'geographical query' function that will allow us to target regional addresses more easily. In addition, some of the platform's features will allow us to time-save when building emails e.g. adding alt text at the same time as uploading an image **What do you dislike about Dotdigital?** The only feature not available or usable to us that I can think of is the ability to remove false link groups that I have previously mistyped e.g. 'Liverpol' instead of 'Liverpool'. This would be a really handy addition to our existing features. **What problems is Dotdigital solving and how is that benefiting you?** It is providing a quicker, slicker and more user-friendly system than we currently use, plus its AI features in particular will help us shape and hone our emails effectively. Current data flow problems will also be rectified and it will be handy to have a dedicated Account Manager to hand for day-to-day queries - this should particularly help with any deliverability issues we face from time to time. **Official Response from Rob Hughes:** > Hey Jody, Thanks for the review! We really appreciate it. Regards, Rob H ### 33. Excellent Training Day **Rating:** 5.0/5.0 stars **Reviewed by:** laura k. | Senior Database Communications Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Dotdigital?** The new AI features will be super helpful for the team in regards to Subject Lines and A/B tests, as well as the AI tool embedded into the copy boxes to help re-phase our copy for different emails. Stephen was a very good trainer and showed us very clearly how easy the software is to use. Also having Andy as our Account Manager will allow us to ask questions and get hints and tips easily, as well as the Academy which I think a lot of the team will utilise. **What do you dislike about Dotdigital?** The previous version we worked on, before moving over to Dotdigital, had a lot of limitations. Moving over to Dotdigital should help to mimimise these limitations, once we figure out how our data comes across and if it can recognise people by booking references, and not just email and phone number. **What problems is Dotdigital solving and how is that benefiting you?** It will help us to contact our guests both pre-cruise and post-cruise, in regards to available cruises as well as shore tours available to book. The Program Builder will also help sort out some automations for guests post-booking in regards to booking shore tours which is currently done manually. **Official Response from Rob Hughes:** > Hi Laura, Thanks for the review! We really appreciate it. Regards, Rob H ### 34. Comprehensive Features and User-Friendly, But Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Enzo D. | Digital Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Dotdigital?** Great range of features, reliable and fairly easy to use. Comprehensive support from documentation to an AI chat that actually resolves most of my issues. **What do you dislike about Dotdigital?** The UI could be improved across a few area to be easier to navigate (Dashboard, reporting, contact management). Email template builder could use a refresh for more advanced layouts. **What problems is Dotdigital solving and how is that benefiting you?** Keeping customers aware of our latest products, driving traffic back to our platforms. **Official Response from Rob Hughes:** > Hey Enzo, Thanks for the review! We appreciate it. Please feel free to submit and platform improvements or feature requests you have on our roadmap here: roadmap.dotdigital.com Regards, Rob H ### 35. Nice Interface, Still Getting the Full Picture **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Dotdigital?** The interface is decent to work with overall. **What do you dislike about Dotdigital?** The program SMS options are very intricate and confusing to set up and there are some simple user flow things that would work better (e.g., headings of columns moving as you scroll down, etc.). **What problems is Dotdigital solving and how is that benefiting you?** Reach customers with targeted content and exclusive offers. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 36. Exceeded Expectations from Start to Finish **Rating:** 5.0/5.0 stars **Reviewed by:** Elliot G. | Senior Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Dotdigital?** I recently worked with Dotdigital on an HTML project to develop a new email template, and the experience was excellent from start to finish. Sharon, who led the project, was an absolute pleasure to work with—patient, clear in her explanations, and always helpful. The entire process ran smoothly, with everything delivered on time or even ahead of schedule. The training Sharon provided was thorough and easy to follow, and the final product has exceeded expectations—it looks fantastic and functions exactly as we hoped. **What do you dislike about Dotdigital?** Honestly, there was nothing I disliked about the experience. The project ran smoothly from start to finish, communication was clear and timely, and the end result was exactly what we needed—if not better. It’s rare to have a project with no hiccups, but this was one of them! **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital helped us solve several challenges around email template design and consistency. Previously, we struggled with having a flexible, branded template that was both easy to use and accessible across teams. The new HTML template developed by Dotdigital is not only visually polished and fully aligned with our brand, but also user-friendly and adaptable for various campaign needs. This has saved us time, reduced the need for technical support, and improved the overall quality and professionalism of our email communications. The comprehensive training provided also means more team members feel confident using the platform—making our processes more efficient and scalable. **Official Response from Rob Hughes:** > Hey Elliot, Thanks for the review and kind words! We really appreciate it. Regards, Rob H ### 37. Practical and Easy Marketing Automation with Smooth Integrations **Rating:** 3.5/5.0 stars **Reviewed by:** Hemanth N. | Chemical Engineer, Chemicals, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Dotdigital?** What I like most is how practical and easy it is to use for everyday marketing automation tasks. The interface is clean, and integrating it with other applications such as CRMs and e-commerce platforms is very smooth. **What do you dislike about Dotdigital?** Customizations are limited unless you upgrade to higher pricing tiers. While the reporting is clear, it can sometimes feel a bit basic. **What problems is Dotdigital solving and how is that benefiting you?** This platform addresses several key marketing and customer engagement challenges by automating multichannel engagement, enabling personalized customer experiences, supporting data-driven decision making, accelerating e-commerce, and enhancing operational efficiency. **Official Response from Rob Hughes:** > Hey Hemanth, Thanks for the review! We appreciate it. Regards, Rob H ### 38. Brilliant platform with very valuable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Head Of Growth and Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Dotdigital?** Dotdigital is a brilliant platform. As a marketeer I've had experience using many different platforms but I've never experienced a platform that holds such detailed insights that come out of the box. In my opinion, the 'user personas' it generates are valuable and one of the best features. Not to mention the integration with Magento is seamless. The customer relations team are super helpful and quick to respond to questions / queries. Would highly recommend. **What do you dislike about Dotdigital?** I'd love to be able to build my own custom report based on what my clients KPIs are and the things we're looking to track most closely - but I believe this is coming on their roadmap! **What problems is Dotdigital solving and how is that benefiting you?** It allows for more efficient decision making when it comes to email strategy. Historically I've had to dig for lots of the information / actions etc to gain the data I need to feed strategy, however Dot is build to find and list lots of the information I need to make informed decisions, backed by the data. **Official Response from Rob Hughes:** > Hey Jessica, Thanks for the review! We really appreciate it. Regards, Rob H ### 39. Quick and easy email campaigns with Dotdigital **Rating:** 4.0/5.0 stars **Reviewed by:** Ray B. | Managing Director **Reviewed Date:** December 15, 2025 **What do you like best about Dotdigital?** I like how Dotdigital makes it quick and easy to send emails to multiple lists, which is great for managing my email newsletters. The easy interface is another plus, making navigation straightforward. The email templates are also easy to use, which I find valuable for creating emails efficiently. Overall, the quick and easy features stand out as they enhance my experience with Dotdigital. **What do you dislike about Dotdigital?** Some things like the Custom From Domain could be easier to set-up. **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital makes it quick and easy to send newsletters to multiple lists with its easy interface and user-friendly email templates. **Official Response from Rob Hughes:** > Hey Ray, Thanks for the review! We appreciate it. Regards, Rob H ### 40. Streamlines Member Communication with Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Sonia . **Reviewed Date:** December 18, 2025 **What do you like best about Dotdigital?** I like the analytical tools that are available, as they allow us to track opens and clicks effectively. The AI tools, particularly the send time optimization, are something we use as they help improve our open and click-through rates. The initial setup of Dotdigital was easy, and it integrates smoothly with our CRM, which is Dynamics 365. **What do you dislike about Dotdigital?** There isn't anything that comes to mind **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital lets us communicate with our members and provides analytical tools to track opens and clicks. The AI tools, like send time optimization, help improve open and click-through rates. **Official Response from Rob Hughes:** > Hi Sonia, Thanks for the review! We appreciate it. Regards, Rob H ### 41. Dotdigital - Great system, Easy to use and lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Simon M. | Head of Insights & Analytics, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Dotdigital?** Started using Dotdigital in Jan 2025 after a successful tendering process, great onboarding team and plenty of ongoing support as we ramp up our efforts to integrate our bookings data into the system. System is easy to understand and use and training videos were great and support team on hand to help if you come stuck with anything. We have been sending comms using Dotdigital for almost 6 months now and users are pleased with ease of creating emails and the reporting is good. Particularly a fan of the automated programs (workflows) that either come pre defined or can be created from scratch, we have ones that create look-a-like audiences in Facebook and Google Ads as well developed advanced welcome and reengagement programmes. Would definitely recommend Dotdigital to other businesses. **What do you dislike about Dotdigital?** Dotdigital uses a language called liquid markup to help show values from orders / abandoned baskets etc and this take a bit of time to get used too and whilst the help system provides syntax and some examples for any complicated data requests you are likely to need their specialist help via service credits and these cost money. It would be great if the support team helped out on these requests for free (as you would be getting more out of the system) **What problems is Dotdigital solving and how is that benefiting you?** Dotdigital is solving our transactional email personlisation issue so that if we send an email to someone who has purchased product X we are not trying them to to purchase X again but maybe tell about similar product Y it is able to become our system that stores all the purchases from multiple systems in one place providing a more holistic view of the guest and their purchase journey. It will be able to give a better understanding of the effectiveness of a particular email in terms of sales generated by it both in quantity and value **Official Response from Rob Hughes:** > Hey Simon, Thanks for the review! We really appreciate your feedback. To touch on the support of Liquid script. Unfortunately, our support team can't advise you or assist you with custom code. As the liquid script is almost entirely custom-built, this limits the support our team can provide. Regards, Rob H ### 42. The platform is fantastic, so many possibilities for marketing & automation! **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Trade Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Dotdigital?** DotDigital is a platform that feels limitless, there is so much you can do with this platform to ensure a comprehensive lifecycle experience for online customers. It's feature packed and supported by a very friendly and credible team! **What do you dislike about Dotdigital?** Unsure at this stage, have yet to find any downsides. **What problems is Dotdigital solving and how is that benefiting you?** This platform is solving how we can effectively communicate with our customers at the right time in their journey and with the right message, all based on their interactions with our website(s). The benefit of this is that we get to understand our customers and their behaviours better and can then accordingly tailor our messaging to them. **Official Response from Rob Hughes:** > Hey John, Thanks for the review! We really appreciate it. Regards, Rob H ### 43. Easy-to-Use Email Platform with a Helpful Account Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2026 **What do you like best about Dotdigital?** The ease of use of the email platform and our helpful account manager, Maica. **What do you dislike about Dotdigital?** The fact gamification functionality involves a third party; we can't remove the opening sentence of the newsletter from appearing in our banner. **What problems is Dotdigital solving and how is that benefiting you?** Digital communication with our membership. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. You're able to include a preheader in your email campaigns, so it can be customisable for each campaign, allowing you to have the text you want in the preview. We have information on this here: https://support.dotdigital.com/en/articles/8198871-create-an-invisible-preheader-for-a-campaign Regards, Rob H ### 44. User-Friendly with Effective Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Saskia N. | Strategic Communications Officer **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** I like that Dotdigital is easy to use with a clear interface. It's also great at giving reports. **What do you dislike about Dotdigital?** I feel Dotdigital could improve by providing more insight into customer data, like showing specific ways people open emails and how long they spend on them. **What problems is Dotdigital solving and how is that benefiting you?** I use Dotdigital for sending newsletters to our target audience. It's easy to use with a clear interface and great at giving reports. **Official Response from Rob Hughes:** > Hey Saskia, Thanks for the review! We appreciate it. Regards, Rob H ### 45. Really useful for marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Charlotte W. | Marketing Communications Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Dotdigital?** I think the best thing is the ease of building comms. I really like how simple it is to build templates and create really effective comms. The test send option and analytics are brilliant. Customer support are fabulous and always ensure they solve your issue. I use DotDigital every day and it has really improved engagement with my comms. **What do you dislike about Dotdigital?** I think some of the sending features are a bit difficult to understand. I may need to spend more time on this, but some features are less user friendly, like automated sends. **What problems is Dotdigital solving and how is that benefiting you?** Engagement with the charity on the client journey. Helps me target and send attractive and engaging comms and our survey scores have boomed as a result. **Official Response from Rob Hughes:** > Hey Charlotte, Thanks for the review! We appreciate it. If you've got any questions around sending campaigns, feel free to reach out to our support team at support@dotdigital.com Regards, Rob H ### 46. Really understand business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Sara B. | Senior Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Dotdigital?** Our success manager Sean is THE BEST and meeting him finally face to face last week was superb. The system overall is really good and even in our "offline" way of working the reporting works. Not really keen on the AI bot on the chat - but when I eventually get to a human they are FAB!!! **What do you dislike about Dotdigital?** There appears to be no functionality to do "service" style emails that need to work across our business and this is a rather major floor. There are some of our contacts who need to be contacted regardless of if they have opted out of "marketing" emails. Would be interested to see if there was a way around this. As this is causing big issues right now. **What problems is Dotdigital solving and how is that benefiting you?** Need to know how to do "service" style emails **Official Response from Rob Hughes:** > Hey Sara, Thanks for your review! We really appreciate it. I would like to mention that we have lots of customers using the platform for their service emails successfully. Please reach out to your customer success manager or our support team at support@dotdigital.com to find out more information on this. Regards, Rob H ### 47. Fresh Relevant Website Personalization with a Fast-Responding Team **Rating:** 4.5/5.0 stars **Reviewed by:** Satu V. | Marketing Manager | Ecommerce B2B & B2C, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Dotdigital?** Fresh relevance website personification and small team that responds fast **What do you dislike about Dotdigital?** A bit on the more expensive side of providers for email **What problems is Dotdigital solving and how is that benefiting you?** Email and website personification for product recommendations **Official Response from Rob Hughes:** > Hey Satu, Thanks for the review! We appreciate it. Regards, Rob H ### 48. A great email service provider - thoroughly recommend **Rating:** 4.5/5.0 stars **Reviewed by:** James A. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Dotdigital?** I think Dot Digital is a great platform, I have used it across 2 jobs over the last 5 years or so and always found it to be leading ESP. I really enjoy how easy the email builder is to use, creating automations and segments is also really easy and effective. I think the integrations you can make are also great, we recently started using a parent and child account to work with two sister brands and found it really easy to set up, especially with our account manager now on hand to help with any issues. We use Dot Digital every day and have never have serious issues, I have been able to show less experienced colleagues how to use the paltform and get the up to speed very quickly **What do you dislike about Dotdigital?** We have never had any issues with Dot Digital as a platform, we did have a period of 1-2 years where we didnt have an account manager. I believe a period of change at Dot Digital caused this to happen but since it was picked up around Christmas it has been a perfect experience, with our account manager on hand at every turn to help us **What problems is Dotdigital solving and how is that benefiting you?** It allows us to communicate with our customers regularly, creating quick segments and ensuring we can get the right message to the right customer at the right time. This helps us achieve both commercial and marketing goals. **Official Response from Rob Hughes:** > Hey James, Thanks for the review! We really appreciate it. Regards, Rob H ### 49. Easy API and Automation, But Email Setup Feels Disjointed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Dotdigital?** Ease of use of the api's, automations and just general set up **What do you dislike about Dotdigital?** CRM feautres are limited. The subject and sending settings are located on a different page from the email content. This means you have to constantly switch back and forth between pages just to check or adjust things. **What problems is Dotdigital solving and how is that benefiting you?** It offered many of the same marketing features as Salesforce but at a lower cost, which helped save money. **Official Response from Rob Hughes:** > Hey, Thanks for the review! We appreciate it. Regards, Rob H ### 50. Great support from a first class account manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Dotdigital?** Dotdigital is a user-friendly platform that helps us send the communications we need easily. In 2025, our account manager changed and I'd like to give a special mention to Sean Ardley who has been a huge support to us this year already. He takes the time to ensure we understand all the features that exist within Dotdigital that we might not already be aware of. Some included in our plan and some extra to ensure we're getting as much benefit as possible. Sean meets with us on a monthly basis and always comes to our meetings prepared. **What do you dislike about Dotdigital?** I have no dislikes that I would like to raise at this time. **What problems is Dotdigital solving and how is that benefiting you?** It allows us to build emails that fit with our branding using template builders to provide a consistent experience for our users. We're able to monitor the performance of each email to determine what works and what doesn't. **Official Response from Rob Hughes:** > Hey, Thank you for your review – we're delighted that Dotdigital's features, flexibility, and supportive team have contributed to a positive experience for your email communication needs! Regards, Rob H ## Dotdigital Discussions - [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) - 1 comment, 1 upvote - [What's the next big showstopping element or functionality element?](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) - 1 comment, 1 upvote - [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) - 2 comments, 1 upvote - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [View Dotdigital pricing details and edition comparison](https://www.g2.com/products/dotdigital/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+11%3A15%3A42+-0500&secure%5Bsession_id%5D=1fa1a89f-c358-41f6-9a97-7f5b17332377&secure%5Btoken%5D=85ee6414ef4cfcfcfe3b961d97a32664f0a3425d2fd5f9a4c6da4659b84ec3dc&format=llm_user) ## Dotdigital Integrations - 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[Spektrix](https://www.g2.com/products/spektrix/reviews) - [Vivaticket](https://www.g2.com/products/vivaticket/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dotdigital Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Tracking** - Placement - Open Rate - Time to Open **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Support** - Documentation - Community Support - Professional Support **Page Optimization** - Mobile Responsive - Web Analytics - SEO **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation **Triggered Content** - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Dotdigital Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,446 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)