--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1236 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1236 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews & Product Details Visit Website Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. * * * Product Website Dotdigital Seller [Dotdigital](https://www.g2.com/sellers/dotdigital) Discussions [Dotdigital Community](https://www.g2.com/products/dotdigital/discuss) Languages Supported German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Steve Jenkins Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/dotdigital/pricing) ## Dotdigital Integrations (31) What do users say about integrations? 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Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Tom W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom W.") TW Tom W. 1/13/2026 "Effective for Segmentation, Needs Improved Link Management" 3/5 What do you like best about Dotdigital? With Dotdigital, I really like that we're able to segment our audience and ensure that each user receives bespoke emails. This is especially helpful for targeting users further into the buying cycle with more tailored content. I appreciate that Dotdigital allows us to hone in on the content we send to different markets, making it more bespoke to international audiences and reflecting their culture. This helps them feel part of a community, rather than just being international students. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I'm not aware of a feature that allows us to quickly find and replace things like links to pages. We might change a domain, for instance, from Credit UK to AC UK or a rebrand, and this requires our email team to manually go through every campaign email and change these domains. This is a very laborious manual task for a human. We've spoken to our success managers who were unable to help us with this. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves the problem of emailing large, segmented audiences for our university, ensuring each user gets tailored emails based on their course needs across various faculties. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205583/official_response/edit) Hey Tom, Thanks for the review and feedback. We appreciate it! Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite CS Caitlin S. 1/13/2026 "User-Friendly but Needs Reporting Improvements" 2.5/5 What do you like best about Dotdigital? I like the ease of building emails with Dotdigital. The drag and drop system is very easy, and I appreciate having the set building blocks. I mainly use the campaign, audience, and automation sections, and I find them all useful in their own right. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I find reporting on Dotdigital to be problematic as it is always changing, which forces us to learn how to adapt to these changes. A small change on Dotdigital's end can completely alter our output. Additionally, there are glitches in the email build, and having too few rules when creating segments makes it impossible to get our audience perfectly correct. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital for standard emails, automations, and segment communication. It solves engaging with different segments at a time. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205762/official_response/edit) Hey Caitlin, Thanks for the review! If you're running into any issues with reporting or the email campaign building, please feel free to contact us at support@dotdigital.com and our team are more than happy to help. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Emmerson .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emmerson .") E Emmerson . Mid-Market (51-1000 emp.) 3/2/2026 "Easy Reporting but Pricey Solution" 3/5 What do you like best about Dotdigital? I find Dotdigital's reporting easy to export, which makes it easier to show reports to my higher-ups in a very easy-to-understand way. The initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I find the pricing too high, which makes it a concern for me. Additionally, the template creator could use some updating. I would like the drag and drop editor to be easier to use, as well as improvements in organizing files. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital makes it easier to show reports to my higher ups in an easy-to-understand way. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12426293/official_response/edit) Hey Emmerson, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite CG Cerisse G. 1/19/2026 "Dynamic Email Marketing with Room for Improvement" 2.5/5 What do you like best about Dotdigital? I like the dynamic CRM system in Dotdigital, and the CMS aspect is quite helpful. I appreciate being able to design and tailor emails to my branding, adding different elements like video and images, and sectioning my emails. It's easy to use and self-explanatory, similar to other systems, which makes migrating easy. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Could be a little bit more dynamic. Sometimes when you're copying and pasting content into Dotdigital, it alters the design of the page. Some of the features seem a bit outdated, so it could be improved. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital for direct emails to all stakeholders. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12231510/official_response/edit) Hey Cerisse, Thanks for the review! Please feel free if you'd like to see features updated, or any new features to add it to our roadmap here: roadmap.dotdigital.com Regards, Rob H Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 3/24/2026 "Nice Interface, Still Getting the Full Picture" 3/5 What do you like best about Dotdigital? The interface is decent to work with overall. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The program SMS options are very intricate and confusing to set up and there are some simple user flow things that would work better (e.g., headings of columns moving as you scroll down, etc.). Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Reach customers with targeted content and exclusive offers. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12538927/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 1/13/2026 "Easy Email Building, But Segmentation Limits Hold It Back" 3/5 What do you like best about Dotdigital? Email build is easy. The drag and drop allows for speedy email creation. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Limits and restriction of segmentation rules. Limited number of rules within an automation. Inaccuracies and difficulty in reporting on automated email activity. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? DotDigital allows me to build automations for messaging our audiences and we can also build lists and segments to monitor our audience. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205678/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Damien K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Damien K.") DK Damien K. Director of partnerships Small-Business (50 or fewer emp.) 1/15/2026 "Comprehensive CRM & Magento Connection, But Long Onboarding and 12-Month Contracts" 3/5 What do you like best about Dotdigital? A comprehensive product that is connected to both CRM and my ecommerce store. (Magento). Their customer support is great. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? 12 month contracts (Minimum), onboarding is intensive and longwinded Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Helping automate marketing comm's and saves time in my marketing. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12213553/official_response/edit) Hey Damien, Thanks for the review. Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite ![Ben T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben T.") BT Ben T. Marketing Coordinator Small-Business (50 or fewer emp.) 9/23/2024 "A solid platform to send emails" 3/5 What do you like best about Dotdigital? - Lots of applications for personalisation, segmentation and statistics - Easy to build an email using the programme - Easy to implement strategy into relevant flows Review collected by and hosted on G2.com. What do you dislike about Dotdigital? - An overall distrust in the data dot digital can provide - especially when it comes to RFM scores - A few features and campaigns we want to do (example automatic emails when a customers moves rank) aren't possible. -Flows can be a complicated thing to get your head around Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Sending out a large number of promotional emails to a large customer base. Easy to produce and send our creative marketing emails. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-10293849/official_response/edit) Hey Ben, Thanks for taking the time to review! We really appreciate it. If you have any questions or concerns about RFM, Programs etc. then please don't hesitate to reach out to our support team via live chat or on email support@dotdigital.com Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/15/2024 "Strong Tool, Requires More Specification" 3/5 What do you like best about Dotdigital? I enjoy the simplicity of the email builder, and the ease of test sending, checking my work, and allowing me to quickly and efficiently build emails. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I think that Dotdigital could use more detailed editing tools, in order to create more interestingly designed emails, and allow the editor to have more control over what they are trying to accomplish. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital allows me to schedule out emails far in advance, which is helpful as I work in a different time zone from my company, and it allows me to schedule during their hours. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-9654194/official_response/edit) Hey, Thanks for the review and feedback! We really appreciate it. If you have any features you'd like to see within the platform, please feel free to suggest them on our roadmap: roadmap.dotdigital.com Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite SO Sonny O. System Engineer Mid-Market (51-1000 emp.) 9/4/2024 "Good reminders" 2.5/5 What do you like best about Dotdigital? DotDigital has good reminders on when sales finish Review collected by and hosted on G2.com. What do you dislike about Dotdigital? it doesn't have hte most features and isn't the easiest to use Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Helps me because the marketing team have most of their work inside this. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-10172482/official_response/edit) Hey Sonny, Thanks for the review! We're glad the reminders are helpful for you and appreciate your feedback about the features. Please feel free to suggest new features on our roadmap here: roadmap.dotdigital.com Regards, Rob H Validated ReviewerSource: Organic ## Questions about Dotdigital? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Dotdigital ](https://www.g2.com/products/dotdigital/discussions/new) TH Tony Hayer • Last activity over 6 years ago Can I have a loyalist dot digital trooper t shirt 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) ![Christophe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christophe C.") CC Christophe Chateau Assoc CIPD • Last activity over 6 years ago What's the next big showstopping element or functionality element? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) [ View all Discussions ](https://www.g2.com/products/dotdigital/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/dotdigital/pricing) Dotdigital Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) ##### ##### Dotdigital Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Reporting & Analytics Basic Reporting Web Analytics Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Data Quality Management Segmentation Email Tracking [ View More Features ](https://www.g2.com/products/dotdigital/features) ## 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