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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Contact Us
Starting at $1,250.00 Per Month
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud
Star Rating
(4,432)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in its High-Volume Sending capabilities, scoring 8.6, which allows businesses to efficiently manage large email campaigns. In contrast, Dotdigital received a slightly higher score of 8.8, indicating it may offer even better performance in this area.
- Reviewers mention that Dotdigital shines in Quality of Support, with a score of 8.8 compared to Salesforce's 7.7. Users appreciate the responsiveness and helpfulness of Dotdigital's support team, making it a preferred choice for those needing assistance.
- G2 users highlight that Salesforce Marketing Cloud Engagement offers superior Email Segmentation features, scoring 8.7, which allows for more targeted marketing efforts. Dotdigital, while still strong, scored 8.8 in Audience Segmentation, indicating a focus on audience insights but not as robust in email-specific segmentation.
- Users on G2 report that Dotdigital's Automated Email Responses feature, scoring 7.9, is less effective than Salesforce's 8.2, which provides more reliable automation for customer interactions, enhancing user engagement.
- Reviewers mention that Salesforce's Campaign Automation capabilities are rated at 9.7, significantly higher than Dotdigital's 8.3, showcasing Salesforce's strength in automating marketing workflows and improving efficiency.
- Users say that Dotdigital's Mobile Optimized features, scoring 8.3, are well-received, but Salesforce's 8.3 in Mobile Responsive design indicates both platforms are competitive in ensuring emails look good on mobile devices, though Dotdigital may have a slight edge in overall mobile marketing strategies.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Dotdigital
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.6
945
8.2
3,270
Ease of Use
8.7
956
7.6
3,447
Ease of Setup
8.1
501
7.3
1,936
Ease of Admin
8.4
375
7.8
1,710
Quality of Support
8.9
925
7.7
3,084
Has the product been a good partner in doing business?
8.6
374
8.0
1,675
Product Direction (% positive)
8.9
931
7.5
3,163
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
7.9
1171
9.1
545
|
Verified
8.4
1167
8.8
535
|
Verified
8.1
1150
8.6
505
|
Verified
8.2
1066
Online Marketing
8.0
449
|
Verified
7.4
1062
8.3
486
|
Verified
7.4
888
8.3
478
|
Verified
7.5
841
8.3
496
|
Verified
7.2
917
7.8
403
7.3
854
Lead Management
8.1
380
|
Verified
8.0
1032
8.1
411
|
Verified
7.6
995
8.7
491
|
Verified
8.0
1044
7.8
350
|
Verified
7.9
1025
8.0
361
|
Verified
8.1
1024
8.0
386
|
Verified
7.8
964
7.8
352
|
Verified
7.9
923
7.8
371
|
Verified
8.3
1033
Campaign Management
8.3
441
|
Verified
7.6
875
8.0
360
|
Verified
7.6
771
7.6
325
|
Verified
7.1
669
7.4
318
6.7
201
Social
7.0
303
6.3
376
7.4
322
|
Verified
6.6
566
7.1
315
|
Verified
6.8
215
7.2
305
|
Verified
7.0
203
7.1
294
|
Verified
6.9
177
Reporting & Analytics
8.5
506
|
Verified
7.4
1066
8.1
413
|
Verified
6.9
892
7.8
383
|
Verified
6.5
770
7.7
363
|
Verified
6.5
716
7.4
330
6.5
703
Platform
8.0
358
|
Verified
6.9
629
8.2
316
|
Verified
7.8
187
8.7
369
|
Verified
8.0
676
7.6
279
|
Verified
7.4
168
7.6
305
|
Verified
7.3
128
8.8
354
|
Verified
8.0
669
7.8
284
|
Verified
7.8
139
Agentic AI - Marketing Automation
7.7
26
6.9
8
7.9
25
6.5
9
7.5
24
6.7
10
7.7
25
6.5
8
7.6
26
5.8
8
7.4
27
7.1
8
Integration
8.3
365
|
Verified
8.0
667
7.9
351
|
Verified
7.7
533
7.6
312
|
Verified
7.4
496
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
9.3
29
10.0
5
9.2
28
10.0
5
9.1
29
Not enough data
9.1
27
9.0
5
9.3
29
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Feature Not Available
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
9.3
5
9.0
38
9.0
5
8.5
41
Targeting
Not enough data
9.2
42
Not enough data
9.0
41
Triggered Content
Feature Not Available
8.6
27
9.3
5
8.3
22
9.0
5
8.9
33
Personalized Content
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
9.1
30
Feature Not Available
8.8
29
8.4
59
8.9
28
8.0
57
8.7
29
8.4
57
8.9
29
7.3
52
8.6
30
8.5
60
9.1
30
8.2
55
8.9
30
SMS Platform
7.8
58
9.0
28
8.4
58
9.3
29
7.4
48
8.4
30
Feature Not Available
7.9
30
8.0
49
8.5
27
8.5
51
8.7
30
Agentic AI - SMS Marketing
6.3
8
8.7
5
6.5
8
9.3
5
6.9
8
9.3
5
6.5
8
9.3
5
6.7
8
9.0
5
6.5
8
9.3
5
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.5
86
Agentic AI - Customer Journey Mapping
Not enough data
8.3
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.7
120
7.9
42
8.6
116
8.0
44
Platform Data
8.3
124
7.7
49
8.0
111
7.4
45
8.2
126
7.8
47
8.1
114
7.9
44
Platform Additional Functionality
8.3
78
8.7
47
8.1
116
8.0
41
7.9
107
8.5
43
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
7.6
46
8.4
82
7.8
47
8.2
78
7.8
46
8.3
61
8.0
43
Page Optimization
Feature Not Available
8.0
42
8.5
77
7.5
39
8.1
70
7.8
44
7.3
64
7.4
36
Integrations
7.7
65
7.9
35
8.3
72
7.9
46
8.0
69
8.0
40
Generative AI
7.4
58
7.9
11
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.0
42
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.1
6
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
86
|
Verified
8.7
46
8.6
100
9.1
46
8.0
83
|
Verified
8.3
39
7.9
86
|
Verified
9.1
37
Campaigns
8.3
85
8.7
44
7.7
80
|
Verified
9.0
43
8.0
82
8.8
44
7.7
78
|
Verified
8.8
42
9.1
106
|
Verified
9.4
37
8.8
99
|
Verified
9.1
37
Engagement
7.8
79
|
Verified
8.4
42
Platform
8.4
99
|
Verified
8.9
42
8.2
88
|
Verified
8.8
43
8.3
83
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
98
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Dotdigital and Salesforce Marketing Cloud are categorized as SMS Marketing, Marketing Automation, Personalization, Mobile Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Unique Categories
Dotdigital is categorized as Customer Data Platform (CDP), Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, and WhatsApp Marketing
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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