--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1236 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1236 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Dotdigital Reviews & Product Details Visit Website Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. * * * Product Website Dotdigital Seller [Dotdigital](https://www.g2.com/sellers/dotdigital) Discussions [Dotdigital Community](https://www.g2.com/products/dotdigital/discuss) Languages Supported German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified) Solution Type All-in-One Overview by Steve Jenkins Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/dotdigital/pricing) ## Dotdigital Integrations (31) What do users say about integrations? 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Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Abbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abbie S.") AS Abbie S. Marketing Executive Mid-Market (51-1000 emp.) 6/17/2026 "DotDigital’s real-time analytics and dynamic content make campaigns smarter" 4/5 What do you like best about Dotdigital? Strong reporting and analytics that are auto generated for each campaign send - the real-time analytics make it easy to see which automations are driving revenue and where customers are dropping off. Instead of building multiple versions of the same email, I can tailor sections of content based on customer behaviour using in-built tools. Our company has also made great use of the form builder available in DotDigital, whether this is for email sign ups, or even blogger sign ups. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? One limitation I’ve experienced with Dotdigital is around advanced personalisation and segmentation. While the platform offers basic behavioural targeting and dynamic content, creating highly specific audiences often requires a lot of manual work outside the platform. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Since using Dotdigital, we have been able to automate large parts of the customer journey through the drag-and-drop builder. We now have workflows set up for welcome emails, and have previously set up for flows for birthday offers, re-engagement campaigns, and post-purchase messaging running in the background. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12969976/official_response/edit) Hey Abbie, Thanks for the review and feedback! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jemma W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jemma W.") JW Jemma W. Senior Marketing Exectutive Small-Business (50 or fewer emp.) 7/30/2026 "Brilliant for Dynamic Content and Segmentation, saving us time" 4/5 What do you like best about Dotdigital? It's a brilliant platform. The ability to use dynamic content is a game changer for our business as we often have different messaging per region where we'd need to send multiple emails. Now we only need to send one! The segmentation and interest features are also fantastic Review collected by and hosted on G2.com. What do you dislike about Dotdigital? For us, we're struggling with how to handle people unsubscribing from say, marketing emails but then that also unsubscribes them from transactional emails. We're in the process of going through this however. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Ability to send email based on interests (huge for us in the sports industry) as well as dynamic content which means we don't need to spend time on multiple emails Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13185891/official_response/edit) Hey Jemma, Thanks for the review! Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![SSP A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SSP A.") SA SSP A. Digital Brand Manager Mid-Market (51-1000 emp.) 7/1/2026 "A Game-Changer for Syncing Email, SMS, WhatsApp, and Personalised Journeys" 4/5 What do you like best about Dotdigital? The platform allows us to sync all of our digital channels together all under one roof! Blending email, SMS, WhatsApp and personalised journeys all in one place has been a game changer for us. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Integrations can sometimes be tricky - particularly on recent projects including loyalty. If we were able to make the most of more "out of the box" solutions I think this would speed up time on projects. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital is consistently one of our strongest sales channels and we can see a direct impact on sales of our product throughout the year at key seasonal spikes including Valentines, Christmas and more recently Mother's and Father's Day. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13055172/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jordan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan H.") JH Jordan H. Events Manager Mid-Market (51-1000 emp.) 7/24/2026 "Easy Email Building with Helpful Templates and Analytics" 4/5 What do you like best about Dotdigital? Easy to use for building emails, with helpful templates and analytics. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Sometimes the process of scheduling an email feels a bit clunky. The build feature can be clunky as well, and it takes a little extra effort to get everything set up the way I want. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It allows us to segment our audience and review analytics on open rates. Compared with the previous system we used, we can see much deeper insights, and it has made it much easier for the team to collaborate on emails. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13159123/official_response/edit) Hey Jordan, Thanks for the review and feedback! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Caitlin X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caitlin X.") CX Caitlin X. Retention Manager Small-Business (50 or fewer emp.) 5/1/2026 "Robust Integrations but Lags in SMS Features" 3.5/5 What do you like best about Dotdigital? I really like that Dotdigital is easy to use, and it has a lot of integrations available which makes it quite versatile. It's quite technical in how things connect, allowing you to understand the connections and the time it takes for flows to populate. The data management is really robust, and they have strong privacy protocols. The platform also includes a great RFM analysis tool, which I appreciate as it's free with the platform. Additionally, Dotdigital is like a graduated version of Mailchimp with more automation and data analytics, and the support from the Dotdigital team is really robust, which is second to none. The initial setup was very easy for my team. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I think they were pretty late to the SMS game, and so the SMS function feels a little bit slower than other platforms such as klaviyo and Attentive. They also don't have an inbuilt pop-up form, and you need a third party for that, which can be another cost added to the platform, and it would be better if everything was in one place. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital for data management, easy email building with drag-and-drop templates, and organizing segments. It helps in creating marketing automations with ecommerce platforms and supports decision-making with tools like RFM analysis for A/B testing and understanding customer life cycles. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12735730/official_response/edit) Hey Caitlin, Thanks for the review! Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite AF Abi F. Mid-Market (51-1000 emp.) 5/1/2026 "Comprehensive Engagement Suite with Room to Grow" 4/5 What do you like best about Dotdigital? I use Dotdigital for all our mass emails, automated emails and journeys, forms, surveys, and integration with our Shopify store. I find it to be a one-stop shop for engaging our supporters digitally. It holds all our information and streamlines our communications, keeping us consistent with templates and allowing automation and integration with our websites. I like how it makes a smoother journey for our supporters. The UX of editing and creating emails is much better than other platforms I've used. The help and support are also very good. I enjoy mapping out visual journeys. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Reporting for journeys is difficult when monitoring monthly trends. Exporting engagement data against individuals is impossible. Permission control on users is limited, it would be nice to block permissions to certain data fields. Forms are basic, for example, there are no address verification options and validation of data. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital is a one-stop shop for engaging our supporters digitally, streamlining communications, automation, and integration with our websites, creating a smoother journey for our supporters. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12729685/official_response/edit) Hey Abi, Thanks for the review and feedback! Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite HO Henry O. CRM Executive Mid-Market (51-1000 emp.) 1/19/2026 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" 4/5 What do you like best about Dotdigital? Dotdigital is definitely the ESP that I have found easy to pick and run with, much more user friendly than some of their competitors. Can easily create campaigns, segmentations and journeys that businesses would need. Also their chatbot AI is actually really helpful and when not their customer support team are really responsive. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't having to delete or copy previous ones and can revert if the changes prove to be ineffective. Also we have an issue where clients have multiple accounts within our business but all registered under a single email address, Dotdigital's inability to use anything except email address as the contact's unique identifier has proved problematic. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We use Dotdigital for all of our business' BAU comms as well as our automated comms, helping us to both onboard new clients as well as retain existing ones. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12231633/official_response/edit) Hey Henry, Thanks for the review! We use Email, mobile number or even custom identifiers for contacts now. We've got more information on this here: https://support.dotdigital.com/en/articles/11745347-use-custom-identifiers Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 3/25/2026 "Effortless Marketing Automation with Robust Data Handling" 4/5 What do you like best about Dotdigital? I really appreciate Dotdigital's easy-to-use dashboard and email builder, which allows our marketing team to navigate it quickly and build new templates and journeys effortlessly. The email builder helps us create good looking email communications that align with our brand guidelines and feel optimised for click-through rates. The journey builder is also intuitive, thanks to its drag-and-drop functionality. I also find that Dotdigital allows us to achieve better data segmentation, helping us create more personalised and targeted communications. Moreover, it enables us to automate efficiently without needing too much input from our engineering team. Integrating Dotdigital forms into our WordPress website has been beneficial in keeping our data within the platform, aiding compliance, and making automation easier. Additionally, the initial setup was relatively easy with excellent support from the Dotdigital team. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? We have a setup child account that is used for some transactional email that the marketing team can manage without engineering support. This child account is a bit cumbersome to manage alongside the main account and as we have duplicate data in both accounts it does become expensive. The other part of the product that is frustrating to use is the dynamic content blocks only allowing up to 10 personalisation queries. There is a workaround by adding additional dynamic content blocks but it becomes a bit more complex to manage. I would like to see a higher limit on these. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Using Dotdigital for marketing gives better data and segmentation, enabling personalized and automated communications. The dashboard and builders are user-friendly, fitting brand guidelines and improving click rates. Embedding Dotdigital forms helps keep data compliant and automatable. We use Dotdigital frequently/daily and have several transactional and marketing automations. One of these includes a reminder to purchase if the customer has a quote but has not yet checked out. Dotdigital easily made this approachable for us and it actively helps us increase our conversion rate. We have also started using SMS messages through Dotdigital which was not a functionality we had available in our previous CRM automation system. Being able to create the text and embed it into an email automation means we can get better cutthrough on key messages such as compliance issues and requirements of having insurance. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12541797/official_response/edit) Hey, Thanks for the review! We really appreciate it. I wanted to touch on the Dynamic Content point. It is possible to have this limit raised from 10. Please reach out to support@dotdigital.com and we can get you in touch with your Customer Success Manager to discuss this. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite OH Olivia H. Email marketing coordinator Mid-Market (51-1000 emp.) 3/20/2026 "Simple Platform with Template Limitations" 3.5/5 What do you like best about Dotdigital? I like the ease of the Dotdigital platform. I mainly use the campaign tools and find them to be mostly straightforward. Works well for campaign delivery. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I find the easy template builder a bit limited; there's more flexibility I'd like when designing emails. Autosaving would also be a big improvement. Some parts of the process feel a bit unintuitive, like only being able to check email size at the final send stage. Formatting can be tricky at times, for example, centring multiple images in a column, or social icons. Also not being able to add 'lines' easily. Segmentation can feel a bit limited. There isn't a simple way to exclude people already in programs from receving other program sends or campaigns, which means building more segment manually. Smart Sending, or a similar feature would be helpful (supressing sends to people who've recieved email in last X amount of hours). Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? n/a Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12516586/official_response/edit) Hey Olivia, Thanks for the review! We appreciate it. If you're noticing issues when designing email templates, feel free to reach out to our team at support@dotdigital.com and we'd be more than happy to help. I do want to touch on the point about email size. You're able to do this at any stage of the process. Simply head to Campaigns \> Email \> Locate the campaign \> Click the "Summary" icon, this will give you the campaign size currently. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Small-Business (50 or fewer emp.) 6/30/2026 "All-in-One Marketing Platform with Flexible Segmentation and Intuitive UI" 4/5 What do you like best about Dotdigital? Covers a multitude of content types in one platform e.g. emails, forms, web personalisation, pop-ups and more. The flexibility in terms of segmentation is also very effective for a range of marketing campaigns, giving the user plenty of options in an easy, intuitive interface Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There are some clunky elements, I do find I need to have several tabs open to complete some tasks, but this may just be my level of understanding of the platform / knowledge of best practices Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Making marketing campaigns, especially the email side, a lot more efficient and driving good results Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13051512/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Dotdigital? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Dotdigital ](https://www.g2.com/products/dotdigital/discussions/new) ![Christophe C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christophe C.") CC Christophe Chateau Assoc CIPD • Last activity over 6 years ago What's the next big showstopping element or functionality element? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/25050-what-s-the-next-big-showstopping-element-or-functionality-element) TH Tony Hayer • Last activity over 6 years ago Can I have a loyalist dot digital trooper t shirt 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) [ View all Discussions ](https://www.g2.com/products/dotdigital/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/dotdigital/pricing) Dotdigital Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... 4.3/5(12,984) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg "Product Avatar Image") Agentforce Marketing... 4/5(4,629) [ Compare Now ](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) ##### ##### Dotdigital Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Reporting & Analytics Basic Reporting Web Analytics Online Marketing Landing Pages and Forms Dynamic Content A/B Testing Lead Management Data Quality Management Segmentation Email Tracking [ View More Features ](https://www.g2.com/products/dotdigital/features) ## 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