# Fresh Relevance Reviews **Vendor:** Fresh Relevance **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.8/5.0 **Total Reviews:** 51 ## About Fresh Relevance Fresh Relevance by Dotdigital is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads - no technical expertise required. The platform saves you time, boosts conversions and integrates with your tech stack. On average, clients see 30% of online sales being influenced by Fresh Relevance. ## Fresh Relevance Reviews ### 1. First time using Fresh Relevance **Rating:** 4.0/5.0 stars **Reviewed by:** Daniela D. | Marketing Assistant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Fresh Relevance?** I love the Recommendations in the SmartBlocks section. I love having templates and just editing them. It saves me a lot of time. **What do you dislike about Fresh Relevance?** So far everything is good with using Fresh Relevance. **What problems is Fresh Relevance solving and how is that benefiting you?** Fresh Relevance is assisting us in personalizing the user experience by providing trending products and recommendations. ### 2. Incredibly useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Fresh Relevance?** The ability to show customers relevant products in real time has been really useful and it's really easy to add content into email builds. The user interface is intuitive and easy to navigate. The support from Fresh Relevance has always been great, the support team work to fix any issues promptly and the organisation as a whole is helpful with training, upskilling and troubleshooting. **What do you dislike about Fresh Relevance?** I haven't experienced any downsides to using Fresh Relevance **What problems is Fresh Relevance solving and how is that benefiting you?** It allows us to show customers products that they want to see in a way that is much more personalised than what we could achieve with email alone. We can target emails based on specific categories, but only with Fresh Relevance can we show customer products in that category that match colours that they like to buy or products similar to what they have purchased in the past. And the fact that the product is shown live based on current website stock means that we don't have to worry about customers clicking through and then being disappointed if a product is out of stock. ### 3. Fantastic product, producing great results with an amazing support team **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Fresh Relevance?** We've worked with Fresh Relevance for just shy of 5 years now and we're delighted with the product. There personalisation options are endless both on and off site. Browser & basket abandonment email performance since using Fresh Relevance have strongly become our best converting acquisition channels for the business thanks to the tools within the Fresh Relevance platform, and its seamless integration with our ESP DotDigital makes things so much easier too! The technical support team at Fresh Relevance are second to none, always willing to help with any issues you may have with very quick turn around times. Through multiple site re launches over the years the team have always been on hand before, during and after site launches to make sure the integration with the platform worked the same, if not better. Looking forward to what the next few years brings with our partnership. **What do you dislike about Fresh Relevance?** You have to come into Fresh Relevance with a good to decent knowledge of HTML/CSS/Jinja to use the product to its full potential from the off, as the templates avaibale can sometimes be a little limited and not quite what your business may need from their library. That being said once you have templates completed its then relativly straight forward to use and again the support team are always on hand to help with any issues. **What problems is Fresh Relevance solving and how is that benefiting you?** 1. Capturing email signups through strategically placed popovers with the use of dynamic messaging for better engagement, to increase our marketing database. 2. Showing relevant products and promotions to customers based on their past behaviour across our websites, to increase website conversion to lead and booking. 3. Re engaging with customers who have left the website through browser and basket abandonment emails to bring in addition leads and bookings. ### 4. An incredibly versatile platform with excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Fresh Relevance?** Fresh Relevance offers a whole host of options to improve customer experience and boost comerce accross multiple channels. Incredibly easy to use and intuative platform with great guidance and support when it comes to the more complicated implementations. **What do you dislike about Fresh Relevance?** We have experienced some delays while using the profesional services team to create content for us. We have always been happy with the results but ideally would like to see this team expanded to better cope with demand. **What problems is Fresh Relevance solving and how is that benefiting you?** Fresh Relevance helps to to create a more bespoke cross channel e-commerce experience for our clients so we can not only meet their needs but with the help of their built in AI options anticipate them. ### 5. Excellent Experience with Fresh Relevance **Rating:** 5.0/5.0 stars **Reviewed by:** Janis T. | Managing Director, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Fresh Relevance?** Fresh Relevance has been a game changer for us. When we started our journey with them 3 years ago, our conversion was low, due to trying to serve all customers with a universal experience and serving none of them well as a result. FR has enabled us to continuously evolve our experiences to become increasingly personalised. We have more than doubled our conversion rate as a result. The Fresh team are amazing, they couldn't have been more helpful. **What do you dislike about Fresh Relevance?** Not a criticism of Fresh Relevance itself, but personalisation doesn't happen by magic. It takes time to imagine and build the different experiences that we want to serve different customers. But if you're willing to invest that time and effort, the rewards are huge, **What problems is Fresh Relevance solving and how is that benefiting you?** The biggest problem we had prior to Fresh Relevance was low conversion. By serving different experiences to different users based on their needs, we have doubled our conversion rate. ### 6. great service & enthusiastic account managers **Rating:** 5.0/5.0 stars **Reviewed by:** Katheryn T. | Customer Relationship Management Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Fresh Relevance?** great tool, user friendly, lots of guides out there to help too or you can email support team who don't take long to respond, especially if urgent good support system with amazing service, especially from sam kean **What do you dislike about Fresh Relevance?** sometimes tickets can be hard to track or hard to get responses around key times e.g. Q1 of the year when other companies are trying to get things done too, maybe FR should hire extra's around peak times to ensure quicker **What problems is Fresh Relevance solving and how is that benefiting you?** product recommendation tool, directly linked to site so won't show out of stock, also shows right products per market as links to site & knows which are available in x market helps with dynamic content/personalised content in emails, e.g. blocks to show x customers if your ESP isn't easy to use ### 7. Great Personalisation Tool To Drive Incremental Revenue and Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Claire S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Fresh Relevance?** Having used Fresh Relevance at a previous company when we started having conversations about personalisation internally, I recommended Fresh Relevance. We are only just scratching the service with the capabilities of the platform but already we see a 32% increase in revenue on campaign emails versus not using Fresh Relevance. I look forward to seeing what else we can do with the platform in the coming months. The platform is further complemented by a great account manager, helpful customer service team and regular webinars. **What do you dislike about Fresh Relevance?** It can be quite a daunting task getting set-up and there's so many things you can do but that being said, the team are really helpful in helping you do so and they've spent a lot of time putting together great resources too. **What problems is Fresh Relevance solving and how is that benefiting you?** We are able to fully personlise campaigns and flows to deliver personalised content to the user. Our best sellers can change quickly depending on the weather and other factors too so it really helps that it's generated at the point of opening. ### 8. A swiss army knife for Ecommerce teams **Rating:** 5.0/5.0 stars **Reviewed by:** Richard O. | Ecommerce Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Fresh Relevance?** The flexibility of Fresh Relevance to inject and modify content on the site according to simple business and marketing rules. Whilst there are expensive and complicated CDP/CXPs on the market, Fresh Relevance accomplishes all of our needs with very little complicated setup or development required, and their support team are excellent in supporting us to make the most of the platform - it's rare you come across a SAS provider who want you to push the envelope of the product - but not only do they support it, but Fresh have actively encouraged us. **What do you dislike about Fresh Relevance?** We've found (as a high volume retailer) that historically, during peak demands Fresh Relevance has sometimes struggled to scale with needs. I understand these issues are largely resolved today, but it's something to flag. **What problems is Fresh Relevance solving and how is that benefiting you?** We wanted to apply rules-based marketing content and product recommendations to our website. Our developers researched this issue and gave us a significant estimate for time to build and optimise with a clunky user interface. Fresh Relevance gave us this out of the box, and it means the developers can work on more complicated problems whilst we can trust that changing marketing assets, optimisation of product recommendations and social proofing are all covered by Fresh Relevance. ### 9. Great platform, expert support and advice **Rating:** 5.0/5.0 stars **Reviewed by:** Marco S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Fresh Relevance?** Dynamic and 1to personalization capabilities **What do you dislike about Fresh Relevance?** Nothing in particular, maybe the fragmentation of the offer in many different modules **What problems is Fresh Relevance solving and how is that benefiting you?** Losing carts and more generally speaking users, and personalized content is helping reduce this loss ### 10. A highly professional team, and a great value product. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about Fresh Relevance?** Fresh Relevances high customer identification rate meant we could serve more meaningful content to a higher % of our customers. **What do you dislike about Fresh Relevance?** The system and terminology can be a bit clunky. Sometimes difficult to get your head around it. But their recent upgrades have been very welcome. **What problems is Fresh Relevance solving and how is that benefiting you?** Serving personalized content to our customers, both online and via email. Something our CMS doesn't offer natively. ## Fresh Relevance Discussions - [What is the use of Fresh Relevance?](https://www.g2.com/discussions/what-is-the-use-of-fresh-relevance) - 1 comment - [Who owns fresh relevance?](https://www.g2.com/discussions/who-owns-fresh-relevance) - 1 comment - [View Fresh Relevance pricing details and edition comparison](https://www.g2.com/products/fresh-relevance/reviews/fresh-relevance-review-8595032?section=pricing&secure%5Bexpires_at%5D=2026-06-01+02%3A17%3A19+-0500&secure%5Bsession_id%5D=0b72387a-33b9-43ac-8948-c507d2405d6c&secure%5Btoken%5D=2648f5459f3d81e0f0bd889d85f355694bc12be430deddca3b5006a8e899e294&format=llm_user) ## Fresh Relevance Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Fresh Relevance Alternatives - [Nosto](https://www.g2.com/products/nosto/reviews) - 4.6/5.0 (226 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,338 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews)