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Semrush Reviews & Product Details

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Pricing provided by Semrush.

Pro

$139.94
Per Month

Semrush Media

Semrush Demo - Topic Research
Topic Research gives SEOs and content writers and strategists a helping hand in content brainstorming efforts. Enter a topic in the search bar and the tool will generate cards of related subtopics and ideas to include in your content. Use it to generate ideas for new articles, headlines, and topi...
Semrush Demo - Position Tracking
Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet or desktop). The tool comes with tons of features like tagging, sorting, filtering and ex...
Semrush Demo - Projects
The Projects section allows you to gather marketing data from outside of the Semrush database. By launching a project, you can set up a number of different tools (like Site Audit and Position Tracking) that each focus on different aspects of online marketing. A single project contains several ana...
Semrush Demo - Site Audit
The Semrush Site Audit tool is a tool that can crawl websites to detect technical SEO issues and provide useful data for analysis. There are many factors that influence the state of health on any website, so the Site Audit tools provides users with plenty of checks that focus on the website's cra...
Semrush Demo - Keyword Magic Tool
The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics and groups, and save your research as you go. You will be able to find niche topics, explore semantically related phrases, and generate ideas to fuel your search marketing campaign or co...
Semrush Demo - Semrush Toolkits
The software tools available on Semrush are categorized into six different toolkits: SEO Toolkit, Advertising Toolkit, Content Marketing Toolkit, Competitive Research Toolkit, Social Media Toolkit, and Management Toolkit
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Semrush Reviews (3,167)

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Reviews

Semrush Reviews (3,167)

View 3 Video Reviews
4.5
3,167 reviews

Pros & Cons

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Sourav S.
SS
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Semrush Keyword Research & Domain Overview: My Go-To Research Tools"
What do you like best about Semrush?

The most useful feature of semrush according to me is the keyword reseaech tool and the domain overview tool which i use very frequently for my research. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

While there are features I like and keep coming back to, there are a few things I find really annoying and wish Semrush would fix. One is keyword research: I’d like an extra feature that lets me research more than one keyword at a time for a local or particular location (such as a city) and still get the key metrics for that specific location, like search volume, CPC, intent, and search engine features. Another issue is competitor research: I’m not able to see any sign of ads there, even though I can see them clearly in the Ads Transparency Center. Review collected by and hosted on G2.com.

Kevin M.
KM
Marketing Director
Small-Business (50 or fewer emp.)
"Great SEO Analysis and Monitoring Tool: Great Feature Set and Advanced Capabilities A*************"
What do you like best about Semrush?

SEMrush is a great SEO analysis and monitoring tool for all business sizes, I have used it in a number of businesses. It is very easy to set and getting up and running, that integrates with a whole host of other analysis tools. I mostly use it for keyword tracking and analysis to drive my content production efforts. Would recommend, I use it pretty much everyday and could not function without it. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Hardly nothing to dislike but it does have so many features and tools that it can sometimes be hard to navigate and understand for new users but after a while it starts to make sense. Review collected by and hosted on G2.com.

Aman S.
AS
Performance Marketing Head
Mid-Market (51-1000 emp.)
"Comprehensive SEO Insights and Actionable Reports All in One Platform"
What do you like best about Semrush?

What I like best about Semrush is how comprehensive it is as an all-in-one SEO and competitive intelligence platform. It provides deep insights into keyword research, competitor strategies, site health, and backlink profiles in a single dashboard. The data is easy to visualize, reports are actionable, and the competitive analysis features make it especially valuable for identifying growth opportunities and improving overall digital marketing performance. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Semrush is that the platform can feel overwhelming at first due to the sheer number of tools and reports available. Some advanced features and higher data limits are restricted to more expensive plans, and keyword or traffic estimates can occasionally differ from actual performance, requiring validation with other data sources. Review collected by and hosted on G2.com.

PG
CX Analyst
Enterprise (> 1000 emp.)
"User-Friendly Reporting with Excellent Competitive Tracking"
What do you like best about Semrush?

Low barrier to entry, very user-friendly and easy to pick up if you've used other data reporting tools before. Easy to add new keywords to track and report on over time and I appreciate the competitive tracking on those keywords for market context. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some of the site health scores are a bit unclear what exactly feeds into the score calculation or what to do about changes in performance. I really like the SERP example links, but they don't always load fully (ie: parts of the SERP are missing). Review collected by and hosted on G2.com.

Haley C.
HC
Founder / Marketing Strategist
Small-Business (50 or fewer emp.)
"The Ultimate SEO Toolkit with Unmatched Features"
What do you like best about Semrush?

Semrush is the ultimate SEO tool, I was using Mangools before and it gave me very few features. Semrush, has so many features both SEO keyword related and with keyword review for GEO, AEO, and SEO. The tool is also very easy to use and they even offer customer support training sessions that I have been able to attend. Semrush has been a tool that immediately I implemented into my business to assist my customers, I use this tool daily. I was also able to integrate it into our systems immediately. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

As of right now, there are not dislikes I have encountered with SemRush Review collected by and hosted on G2.com.

Justin L.
JL
Senior Search Engine Optimization (SEO) Manager
Small-Business (50 or fewer emp.)
"Efficient SEO Tool with a Learning Curve"
What do you like best about Semrush?

I like how intuitive Semrush is and the abundance of tools it offers in one place. The keyword research, competitive analysis, and site audit features stand out because they provide clear, actionable recommendations I can implement right away. I also found the initial setup to be very easy. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some tools can feel overwhelming at first because there are so many options and reports, so there’s a learning curve to getting the most value. Pricing also adds up quickly if you need higher limits or multiple projects, and a few reports can be a bit slow or inconsistent, especially when pulling data for less popular keywords or smaller markets. They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you’d expect. Review collected by and hosted on G2.com.

Kanha G.
KG
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"All-in-One SEO Solution That Simplifies Research and Reporting"
What do you like best about Semrush?

What I like most about Semrush is that it puts almost everything you need for SEO in one place. I mainly use it for keyword research, competitor analysis, and tracking rankings, and it makes those tasks much easier and faster. The data is clear and actionable, and I like how easy it is to see what competitors are ranking for and where new opportunities are. Even though it’s a powerful tool, the interface is fairly easy to use once you get familiar with it, and the reports are simple to pull and share. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The main downside is the price, which can be a bit high, especially for smaller teams or individuals. Review collected by and hosted on G2.com.

Brandi V.
BV
Marketing Manager
Small-Business (50 or fewer emp.)
"From Site Audits to Social Media: Semrush Does It All for Our Roofing Business"
What do you like best about Semrush?

Since bringing our marketing in-house for exceptionalroofing.com, Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools.

Additionally, the Social Media Dashboard is a massive time-saver. Being able to manage, create, and schedule multiple posts across all our platforms from one central hub has streamlined our workflow significantly. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There isn't much to dislike as the feature set is so robust. However, the workflow for moving content from their writing tools to our blog could be smoother. Currently, when I copy content, I have to paste it into a Notepad/plain text editor first to strip the formatting so it aligns correctly with our website’s CSS. A "paste as plain text" or cleaner export option would be a great quality-of-life update. Review collected by and hosted on G2.com.

Dolly G.
DG
SEO Manager
Enterprise (> 1000 emp.)
"Comprehensive SEO Tool with Room for AI Improvement"
What do you like best about Semrush?

I use Semrush for many of my SEO projects, and it's a great all-in-one tool for keyword tracking, site audits, keyword research, backlink analysis, and competitor analysis. I get clear insights into technical issues on my websites that other tools like Google Search Console or Screaming Frog can't recognize. My most liked features are Position Tracking and the SEO Writing Assistant. Position Tracking provides a clear understanding of where my keywords are ranking, with an accurate overview of results and rankings. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Sometimes AI overview results are not so accurate, especially when it comes to rankings. Keywords that are ranking in top positions manually sometimes don't get reflected accurately in the AI overview. The AI overview algorithm needs improvement. Also, the initial setup was a little tricky, particularly when tagging keywords based on their category and intent. Review collected by and hosted on G2.com.

Shelly S.
SS
Content & SEO Specialist
Small-Business (50 or fewer emp.)
"A Reliable, Everyday Tool for SEO and Content Strategy"
What do you like best about Semrush?

What I like best about Semrush is how much I can do in one place. I use it constantly for keyword research, competitor analysis, SEO performance monitoring, content optimization and strategy, and it makes it easy to move from research to action without jumping between tools. Now that there's also a connector within ChatGPT, working with Semrush data becomes even more accessible and easier, allowing me to leverage more data more strategically, and provide more value and better insights to my clients Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Funny eoungh, the "comprehensiveness" of Semrush can sometimes feel confusing and overwhelming. There are so many tools and reports that it takes time to figure out which ones are actually relevant for my goals, and I sometimes think I don't even fully utilize everything the software has to offer. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Semrush.

Pro

$139.94
Per Month

Guru

$249.95
Per Month

Business

$499.95
Per Month
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Semrush Features
Search Rank
Audience Insights
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
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