# Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 3,872 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users find the **position tracking** feature invaluable for analyzing SEO performance and ensuring strategic direction. (742 reviews) - Users find Semrush's **ease of use** exceptional, simplifying SEO analytics and reporting effortlessly. (732 reviews) - Users value the **ease of keyword research** with Semrush, simplifying tracking and enhancing overall SEO efforts. (719 reviews) - Users commend the **easy keyword research and tracking** capabilities of Semrush, enhancing their SEO strategies effectively. (650 reviews) - Users value the **keyword insights** from Semrush, enhancing content optimization and boosting SEO performance effectively. (625 reviews) - Insights (587 reviews) - SEO Tools (563 reviews) - Competitor Analysis (503 reviews) - Analytics (501 reviews) - Rank Tracking (445 reviews) **What users dislike:** - Users find Semrush **expensive** , as many features are add-ons, making it hard to access essential tools. (540 reviews) - Users find the **high pricing** of Semrush challenging, especially for small businesses and independent consultants. (437 reviews) - Users find the **high costs** of Semrush challenging, especially small businesses and independent consultants with limited budgets. (388 reviews) - Users find **pricing issues** with Semrush, noting complex payments and high costs for small businesses. (332 reviews) - Users note the **steep learning curve** of Semrush, making it challenging for beginners to navigate its comprehensive features. (292 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (271 reviews) - Missing Features (208 reviews) - Plan Limitations (183 reviews) - Steep Learning Curve (177 reviews) - Expensive Pricing (176 reviews) ## Semrush Reviews ### 1. Highly Helpful for Technical SEO and Fixing Key Site Issues **Rating:** 5.0/5.0 stars **Reviewed by:** Matt W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Very helpful from a technical SEO perspective, especially for understanding and addressing key site issues. **What do you dislike about Semrush?** The UI/UX leaves something to be desired. At times, it can be difficult to navigate and find what I’m looking for. **What problems is Semrush solving and how is that benefiting you?** It’s a great catch-all for everything SEO and now GEO, too. I really like the new AI-integrated features and how they fit into the overall experience. ### 2. Great Insights and Tips, But Key Features Feel Locked Behind the Subscription **Rating:** 3.0/5.0 stars **Reviewed by:** Traci B. | Regional Media and Digital Marketing Manager Consumer Goods, UKI & MEA, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Having access to insights at my fingertips and being able to understand performance of our competitors, and receive tips for how to improve **What do you dislike about Semrush?** A lot of the new bells and whistles are always outside of our subscription, and trying to request an extended licence isn't possible, so feels like we are falling behind **What problems is Semrush solving and how is that benefiting you?** Visibility of our own performance and of our competitors ### 3. Keyword Magic Tool: Essential Insights for Smarter Product Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Eren K. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** Keyword Magic Tool truly lives up to its name. It assists me in various ways, offering not just straightforward information about which keywords attract the most traffic, but also delivering in-depth insights into competition and customer behavior. I even rely on it to decide which new products to introduce to my online store and which ones to remove. **What do you dislike about Semrush?** The Learning Curve: With such a large toolkit, the interface often appears cluttered, making it challenging for new team members to quickly locate specific reports. It usually takes some time for them to become familiar with where everything is found. **What problems is Semrush solving and how is that benefiting you?** I am addressing the challenge of 'product guesswork.' Semrush offers solid data that reveals exactly what our audience is searching for and clarifies whether their intent is to make a purchase or simply gather information. As a result, my product strategy has become fully data-driven. ### 4. Boosts Keyword Visibility with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that Semrush is very easy to use and it's very responsive. I also appreciate the daily updates on search rankings, which is a big plus. **What do you dislike about Semrush?** There's been a change in the way Semrush tracks keyword rankings over the last year or so, where a number of different websites can be attributed with the number one ranking. This makes it tricky to explain to clients whether they're actually ranking number one or if it's their competitor. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track my clients' search visibility for their chosen keywords and perform audits to maximize their overall search visibility. ### 5. Love SEM Rush, Small Changes Could Make It Better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like having access to all the information I can get. I also appreciate the new features, including the content suggestions, as well as the classic features too. **What do you dislike about Semrush?** I understand that you have to sell, but I don’t like how it feels like everything is being framed as a selling point. That’s especially true with the new AI features, because we all know AI metrics still aren’t clearly defined, and the space is continuing to grow and change. **What problems is Semrush solving and how is that benefiting you?** It is solving the ability to understand what our consumers want. It is especially helpful to me in the b2b space. ### 6. Semrush: Best-in-Class SEO Management for Every Marketing Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I think Semrush is best in breed when it comes to SEO management. I have working with it across three organizations and it is always one of my marketing fundamental applications I add right away to get my SEO (and now AEO) in line **What do you dislike about Semrush?** I dislike that each of the features are now separate payments/credits/structures needed. Its hard to constantly get nickled and dimed for new features. **What problems is Semrush solving and how is that benefiting you?** I think addressing AEO is a huge questions for marketers. Things are shifting constantly so having support to address new updates and try to accommodate for both AEO and SEO is critical ### 7. Semrush: Simple UI, Robust Data, but Pricey for Startups **Rating:** 4.0/5.0 stars **Reviewed by:** Rakshit t. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush for its dashboard simplicity and ease of navigation, which makes it user-friendly. I appreciate the amount of data available for analysis, which is crucial for audits and keyword optimization. The platform is also effective for competitor analysis, providing me with necessary insights. Additionally, I feel Semrush is a trustable platform in a space where data variance is common. **What do you dislike about Semrush?** The costing is a little high for a startup based in India. **What problems is Semrush solving and how is that benefiting you?** Semrush consolidates scattered data onto a single platform. I appreciate the dashboard's simplicity and ease of navigation, as well as the extensive data available for analysis. ### 8. The essential SEO tool for your SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Thibault R. | Consultant SEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Semrush?** Semrush provides a true 360° view of your SEO: precise competitive analysis, comprehensive keyword research, clear and actionable technical audit, reliable position tracking... As an SEO consultant, I especially appreciate: - the power of competitive analysis (Domain Overview, Keyword Gap) - the very detailed yet educational technical audits - the very large and realistic keyword database - the position tracking, essential for seeing the evolution of positioning for my clients **What do you dislike about Semrush?** Semrush can sometimes be a dense tool, with many features that may intimidate a beginner. The custom reports could be more flexible, and some social data is not always complete. But for an SEO/marketing consultant, these are minor details compared to the overall value of the platform. **What problems is Semrush solving and how is that benefiting you?** Semrush allows me to: - audit a site in depth in a few minutes - precisely identify SEO opportunities (keywords, content, technical optimization) - compare a site to competitors and understand their acquisition strategy (channels, targeted keywords, content pillars, ...) ### 9. The Ultimate SEO Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Edmund X. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Semrush?** I like Semrush for its great user experience and the fact that it's an easy-to-use tool. Their support is great, and I appreciate the free bootcamps that come with it. I find it technically the most advanced compared to other tools, and I value its great brand and reputation. The more frequent and consistent data scraping, along with great controls and detailed explanations, make it a standout choice for me. I also find the initial setup quick, and I love the best payment system which allows easy upgrades and pro-rata adjustments for any existing plans. **What do you dislike about Semrush?** I find a lot of clickbait CTAs trying to 'upsell' on the existing platform, which makes you feel FOMO and distracts you. I wish there was an option to remove or hide them. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO, addressing competitor analysis, website traffic issues, keyword opportunities, and risks. ### 10. A Go-To Tool for Keyword Research and SEO/SEM Tasks **Rating:** 4.5/5.0 stars **Reviewed by:** Mark B. | Associate Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use this tool for keyword research, along with other SEO/SEM-related tasks and efforts. **What do you dislike about Semrush?** You have to pay extra if you want to manage multiple results or keep multiple projects in your dashboard. **What problems is Semrush solving and how is that benefiting you?** It helps me research how a specific keyword ranks in the market, and at the same time it automates the reports I need for my performance marketing efforts. ### 11. Semrush’s Innovative AI SEO Solution **Rating:** 5.0/5.0 stars **Reviewed by:** John P. | Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that it stays relevant to current trends with amazing UI. Semrush is the first SEO tool to bring innovative solutions for AI SEO and content marketing, which I integrated with almost all LLM tools. **What do you dislike about Semrush?** They can work around the cost by offering like a three-year commitment with affordable pricing. **What problems is Semrush solving and how is that benefiting you?** The main benefit for me is the competitor gap analysis. ### 12. Deep SEO Insights with Powerful Reporting and Actionable Ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The depth of capability for both reporting, ideation, and actionable items for SEO. It provides great insight, is easy to use, and makes SEO much easier. **What do you dislike about Semrush?** Mostly the way in which extra features are paywalled. **What problems is Semrush solving and how is that benefiting you?** Before SEMRush, it was took a long time to put together keyword strategy. I'd have to look at SERPs, read through competitor pages and blogs, determine myself if a keyword was informational or transactional, make a list of common/cluster keywords. SEMRush does that all in platform. I can put together a keyword strategy in 30 minutes or less, instead of half a day. ### 13. Keyword Magic Tool Makes Finding and Ranking Keywords Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Take Two Tapas S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Love the keyword magic tool. Can find all the keywords I need and see love ranking for each one. **What do you dislike about Semrush?** That you sometimes have to update the keyword data because if can be up to 2 weeks old. **What problems is Semrush solving and how is that benefiting you?** It shows which keywords my competitors are ranking for, so I can see what content I’m missing and what I need to update. ### 14. Best Platform for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Katie B. | Director of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Semrush?** Position tracking. The ability to add competitors and keywords to track. As well as the ups and downs of share of voice. Extremely easy to use. I use it every day to check keyword positions and get access site health. Customer support is great with any questions that need answer. **What do you dislike about Semrush?** Need access to clients Google Analyticcs and GSC to connect certain widgits. **What problems is Semrush solving and how is that benefiting you?** Competitor analysis both organically and paid. Keyword positions, domain overviews and recommended competitors to track are a plus. ### 15. Competitive SEO & AI Insights with Helpful Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that it shows you how you stack up to your competitors not only from an SEO standpoint but AI as well. It is nice that it helps you figure out keywords to use in content as well and keeps a pulse on your site health. The classes they offer are super helpful too. **What do you dislike about Semrush?** The pricing. It used to be content was included and now its an extra fee and so is AI. It would be great to have an all inclusive pricing. **What problems is Semrush solving and how is that benefiting you?** Figuring out my keywords and what links are broken and pages to improve, ### 16. Semrush’s All-in-One SEO Insights for Tracking AI Visibility & Brand Citations **Rating:** 5.0/5.0 stars **Reviewed by:** Mallikarjuna M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Semrush?** I like Semrush for its all-in-one SEO insights and how it helps track AI visibility and brand citations, making it easier to see where and how content shows up beyond traditional search. **What do you dislike about Semrush?** The main downside is that some data can feel overwhelming or sampled, and deeper insights often require jumping across multiple reports. Also, AI visibility and citation tracking is still evolving, so it’s not always as granular or real-time as one might want. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the problem of understanding competitors and search demand across SEO, AEO, and GEO in one place. It helps me identify keyword gaps, content opportunities, and visibility across both traditional and AI-driven search, so I can make faster, data-backed decisions and prioritize what will actually move traffic and visibility. ### 17. Unmatched Global Data and Powerful API Integration for Multinational SEO **Rating:** 4.0/5.0 stars **Reviewed by:** Filippo D. | SEO Content Manager, Apparel & Fashion, Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2025 **What do you like best about Semrush?** The sheer depth of data across international markets is unbeatable. Running SEO for a multinational fashion brand across 15+ countries, I rely heavily on the Keyword Magic Tool for multilingual nuances and the Position Tracking tool to keep an eye on competitive movements. However, my favorite "feature" lately is the API and MCP integration. I love building AI-powered SEO tools in my spare time, and being able to pull Semrush Trends data (traffic benchmarking, demographics, AI search traffic) directly into my LLM workflows via Python has been a game-changer. It allows me to move from manual reporting to automated insights instantly. **What do you dislike about Semrush?** Honestly, the tool is incredibly robust. If I had to pick one thing, it would be that the depth of features can sometimes be overwhelming for new team members, but the learning curve is worth it for the power you get in return. **What problems is Semrush solving and how is that benefiting you?** We are solving the complexity of managing enterprise SEO at a global scale. Semrush allows us to maintain technical health via Site Audit and drive content strategy through the Content Marketing Platform. Specifically, the API integrations allow us to automate competitor analysis, saving hours of manual work and allowing us to understand user behavior with hard data rather than intuition. ### 18. Robust Ranking Reports but Needs Accurate Search Volume **Rating:** 4.0/5.0 stars **Reviewed by:** Marnie B. | SEO Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like the ranking report feature in Semrush and that I can fine-tune it in Excel and send it over to clients. It allows me to show their ranking, monthly search volume, cost per click, and keyword intent behind each phrase. Additionally, the initial setup of Semrush was really easy. **What do you dislike about Semrush?** The search volume is so far off the mark, it's atrocious. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for ranking reports and keyword research, which helps me analyze traffic and backlinks. I like that I can fine-tune reports in Excel for clients, showing ranking, search volume, CPC, and keyword intent. ### 19. Can’t imagine working without Semrush **Rating:** 5.0/5.0 stars **Reviewed by:** Anna-Kristina R. | Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Semrush?** I absolutely love how much time Semrush saves me in my daily work. It has everything I need for SEO, whether it’s keyword research, site audits, tracking rankings, or gathering competitor insights—all conveniently in one place. The platform provides detailed, easy-to-understand data, which makes it so much easier to analyze performance and prioritize tasks. The tools are incredibly intuitive and help me quickly identify what’s working, what areas need improvement, and even uncover new opportunities I might have missed otherwise. It’s a comprehensive solution that makes my day-to-day work so much smoother and more efficient, allowing me to focus on strategy instead of juggling multiple tools. **What do you dislike about Semrush?** Some parts of the platform can feel sometimes bit overwhelming, especially when I was still learning my way around, making my first Semrush steps. A few tools take some time to get used to. Also, the price can be a bit high if you need extra features or users. But the pros definitely outweigh the cons. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me handle all my SEO tasks in one place. I use it to find keywords, track rankings, check how our site is performing, and see what competitors are doing. I like the fact that instead of jumping between different tools, everything is just there. This saves a ton of time. It also helps me quickly spot issues on the website and fix them before they hurt performance. Overall, it makes planning and improving our SEO much easier. ### 20. Relevant Traffic Insights with Strong Keyword and Competitor Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Gloria F. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** It provides very relevant insights to assess website traffic for media outlets. It also provides key insights for keyword and competitor analysis. **What do you dislike about Semrush?** The UI/UX is not that intuitive, some guidance might be appropriate in order to get all the value from the tool. **What problems is Semrush solving and how is that benefiting you?** Clear insights on website traffic, keyword analysis, and to benchmark own website vs market and competitors. ### 21. Insightful for SEO and AI Visibility, But Pricing and Add-Ons Feel Costly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I do get a lot of information from Semrush about how to improve my website. I am working on improving our AI visibility, and Semrush has been useful in that effort. **What do you dislike about Semrush?** The price. It is expensive, and I don't like clicking on something thinking that it is available in my subscription, only to find out that it would be an extra charge on top of what I'm already paying. **What problems is Semrush solving and how is that benefiting you?** I use the SEO and AI visibility product, and the AI visibility tool is helping me see how our company is showing up when people are querying/prompting. ### 22. User-Friendly UX and Reliable Competitor Insights, Though AO Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Juvon A. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** UX is easy to user friendly and navigate. The data are updated and provide reliability insights of competitors. **What do you dislike about Semrush?** AI Visibility does not provide insights for Singapore, and it’s expensive. The pricing feels like it forces smaller agencies to move onto a costly plan. **What problems is Semrush solving and how is that benefiting you?** AI Visibility Overview allows me to gain insight into customer AI visibility on the LLM. ### 23. It allows me to carry out essential marketing activity as well as an excellent sales tool too! **Rating:** 5.0/5.0 stars **Reviewed by:** Connah D. | Lead Multi-Media Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Semrush?** Semrush has been my Swiss Army Knife of marketing offering tonnes of features and abilities that apply across a full agency worth of activity from a technical marketer to sales and social media management. The intuitive U allows me to manage clients and project in a way to most effectively set up a profitable system with seamless implementation. Any hiccups i have are resolved by access to a team of customer support staff. I also make use of the social media active digital team who are always on hand to help. With my team using Semrush services every day this is an essential part of the team it was implemented and intergrated into my team seamlessly! **What do you dislike about Semrush?** The fact it cant entirely do my job for me! **What problems is Semrush solving and how is that benefiting you?** Having to use multiple platforms to cross reference data and often fields do not align but with Semrush I can build custom reports and build up coherent sets of data and structured marketing plans that use both AI and organic methodology helping me and my clients keep up with an accelerating market. ### 24. Exceptional SEO Tools and Support That Drive Results **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia L. | Marketing Manager, Manufacturing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Semrush?** The content ideas feature in the SEO tool is very helpful. Whenever I write an article, it ensures that my content is optimized for SEO. The Keyword Gap tool also encourages us to be more strategic, making sure we focus on the right missing keywords. In addition, their customer support has been extremely helpful to me on several occasions. Now, I'm looking forward to AI Visibility tool, I want to make sure our page is not only at the top of the SE results, but also visible and friendly for LLMs. **What do you dislike about Semrush?** At times, it can feel overwhelming due to the sheer number of features available. Additionally, pricing is an important consideration, as this is not an inexpensive tool. **What problems is Semrush solving and how is that benefiting you?** This tool primarily addresses the challenge of generating an effective list of keywords, and it also reveals which keywords our competitors are focusing on. It really simplifies things for someone new to the world of SEO, making it much easier to get started. ### 25. SEMrush buried a $725 charge in fine print with no live support to resolve it. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Semrush?** Backlink setup and domain analysis are solid features. That's about where the positives end for what you're paying. **What do you dislike about Semrush?** Predatory dark-pattern billing. I was led through a routine SEMrush Local onboarding flow, adding logos, selecting categories, and buried in size-10 font was a $725.38 charge I never knowingly agreed to. The platform emails daily about non-issues to drive engagement with upsells disguised as helpful actions. When I needed support, live chat routes to a ticket system with no live humans available. For a platform charging $299/month before add-ons, that's unacceptable. The real cost of SEMrush is never the sticker price. Local SEO, AI Visibility, Content, and Advertising toolkits each add $30 to $220/month on top of already steep plans. Competitors offer comparable core functionality at half the price with AI search tracking included. **What problems is Semrush solving and how is that benefiting you?** Keyword research and competitive analysis are functional, but the same capabilities are available from tools like SE Ranking at a fraction of the cost. The platform has become more focused on upselling add-ons than solving problems. I'm actively migrating off the platform. ### 26. Comprehensive SEO Platform with Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Jeni J. | Software Dev , Ai Agents Builder, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Semrush?** I like Semrush's all-in-one SEO platform that offers powerful keyword research, competitor analysis, and site audits in one place. The data provided is detailed, and the reports are clear. It really helps in planning and optimizing marketing strategies effectively. I also find the initial setup pretty easy. **What do you dislike about Semrush?** Some features feel overwhelming at first, especially for new users. The pricing is high, and certain tools have usage limits. The interface could be simpler, and better guidance or tutorials would help users understand the data more easily. **What problems is Semrush solving and how is that benefiting you?** Semrush solves SEO research and competitor analysis problems by giving insights into keywords, backlinks, and site issues. I can track rankings, find content opportunities, and understand competitors' strategies, improving visibility and marketing decisions. ### 27. Uncomplicating the Complicating **Rating:** 5.0/5.0 stars **Reviewed by:** Karie G. | Digital Marketing Coordinator , Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Semrush?** Semrush has so many different tools / apps that have assisted with taking some very complex reporting for SEO, social, AI and traffic & marketing, and made it very easy to pull together. It has been an easy process to integrate multiple platforms to get the reporting and show how our internal team can implement the changes needed to grow our brands and revenue. We have also had some really amazing individuals work with us to ensure we have the right level program to get the most out of it. I am almost literally in the Semrush platform daily for content for social as well as site. **What do you dislike about Semrush?** At this time there isn't much that I can say about disliking anything from Semrush. **What problems is Semrush solving and how is that benefiting you?** We are no longer needing to rely on an agency to provide input on our SEO strategy and have brought it in house. It has also helped in creating content that ties to our SEO to help grow our brands when it comes to search. ### 28. Essential SEO Tool with Robust Training but Costly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find Semrush's training tools very useful, especially the video-based training. It's particularly good for learners who are visual and need clear guidance. The step-by-step instructions are great for analyzing competitors, as I can see the keywords competitors use and understand their AI visibilities. It also helps me identify the exact competitors in my market, which saves a lot of time and provides clarity on positioning and value propositions. Additionally, the initial setup was easy, largely because my partner managed it, and he found it not difficult. **What do you dislike about Semrush?** I think that if Semrush can be a little bit less expensive, that would be great. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me with competitor analysis by identifying the right competitors, their keywords, and visibility. It has step-by-step instructions that save time and clarify our positioning and value propositions. ### 29. Robust SEO Tool with Pricey Subscriptions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2022 **What do you like best about Semrush?** I like the position tracking in Semrush because it helps me see if we're winning or losing on certain search terms and allows me to dive in and understand why. I also appreciate the overall scores of the website as they help provide a directionally correct view, ensuring we're on the right track and allowing me to show the client. **What do you dislike about Semrush?** Their pricing is pretty high, and it's become kind of "nickel-and-dimey". For example, services that used to be included at the base level are now "add-ons". Also, if I pay for a yearly subscription, I can't add a single add-on for just a few months. It's all or nothing. **What problems is Semrush solving and how is that benefiting you?** Semrush gives me visibility into what the LLMs and AIs are seeing for my clients. **Official Response from Semrush:** > Hi there! Thank you for sharing your experience with Semrush. We offer different subscription levels based on functionality, please DM us with your contact info and we will help identify the right subscription level for your needs. ### 30. Solid all-In-One SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Karyna B. | SEO Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Semrush?** I’ve been using SEMrush pretty heavily in my SEO work, and what keeps me coming back is how practical the data is. The Keyword Magic Tool is one of my favorite features and the best way I’ve found to uncover long-tails and build out topic clusters fast, definitely more flexible than what I usually get from Ahrefs. I’ve also been testing their AI tools, and they actually help me understand how my brand shows up across different AIs, not just the regular SERPs. It’s not a perfect platform, but it saves me time and helps me spot opportunities I’d probably miss otherwise. **What do you dislike about Semrush?** It’s a bit expensive for smaller teams or freelancers, and the add-ons make it climb quickly. **What problems is Semrush solving and how is that benefiting you?** Semrush basically saves me from jumping between a few different tools because everything I need is in one place, from keyword research to site audits and competitor data. It also makes client reporting so much easier, I can create clean, consistent reports in minutes without putting everything together manually. ### 31. All-in-One SEO Toolkit for Small Business **Rating:** 4.5/5.0 stars **Reviewed by:** Franklin Y. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** It offers a wide variety of tools. I mainly use it for keyword tracking and research, but it's nice to have access to other tools when I need them, instead of having to manage a bunch of subscriptions. **What do you dislike about Semrush?** It can be a bit expensive. Everything else is great. **What problems is Semrush solving and how is that benefiting you?** We treat it as an all-in-one toolkit for SEO. ### 32. Great for Quick Domain Lookups, but the Upsell Pressure Adds Friction **Rating:** 3.0/5.0 stars **Reviewed by:** Chris W. | Brand Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The ability to quickly look up info about a specific domain. It’s 98% of my use **What do you dislike about Semrush?** Biggest gripe is the platform feels like the ultimate upsell. Every feature feels like another opportunity to make another $20/mo off of me. **What problems is Semrush solving and how is that benefiting you?** Being able to quickly see a competitor or new client in there is very nice. Also local listings. ### 33. Intuitive and Effective, Boosts Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really enjoy using Semrush as it is a very effective way to understand our search capabilities and prospects. It's helped us understand our visibility for inbound prospects and what people are searching for, which is relevant to us. I find the interface to be intuitive, which is important for visibility and understanding. The initial setup was easy. **What do you dislike about Semrush?** I think that the AI suite is a work in progress still, and it's challenging to understand. It's hard because AI queries are more complex, and I think it's difficult to get a specific kinda handle on what it is that people are looking for. **What problems is Semrush solving and how is that benefiting you?** I enjoy using Semrush to understand our visibility for inbound prospects, what people are searching that's relevant to us, and how new AI searching helps validate our product place. ### 34. Powerful SEO Tool with a Visual Edge **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I love the interface of Semrush, especially as someone who's very visual. The ability to see results over time through graphs, charts, and tables is fantastic. It quickly helps us spot issues if we seem to be declining in terms of rankings and traffic. It also gives us visuals to share with our clients to show them how we are improving. Everyone loves to see a graph that goes up to the right to show growth, and that's an important aspect for us. **What do you dislike about Semrush?** Because the tools can be very advanced, there is a bit of a learning curve and finding your way around and learning the platform definitely takes a little time. **What problems is Semrush solving and how is that benefiting you?** It helps us track positions in rankings, find optimization opportunities, and monitor visibility in various LLMs for our clients. ### 35. Solid for SEO Keywords but Needs Improved Localization **Rating:** 3.5/5.0 stars **Reviewed by:** Jatin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that Semrush provides lots of SEO keywords worldwide for different web pages once they are published. It's really helpful for translating web pages and inserting the relevant SEO keywords to improve rankings on Google. **What do you dislike about Semrush?** Given a web page content and a target locale, Semrush should be able to provide a list of relevant keywords that I can use for SEO to improve rankings on Google. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to get ideas about SEO keywords for web pages and it offers lots of keywords worldwide, which I find useful for translating web pages. ### 36. Robust SEO Tool with Comprehensive Features **Rating:** 4.5/5.0 stars **Reviewed by:** Ayussh S. | Senior SEO Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2025 **What do you like best about Semrush?** I love how Semrush consolidates all essential SEO tools into one platform, making my workflow much smoother and efficient. The keyword magic tool and competitive research features are incredibly powerful, saving me a considerable amount of time and providing deep insights that I couldn't get from using multiple smaller tools. The comprehensive site audit reports are detailed, enabling me to identify and rectify SEO issues efficiently. The initial setup was straightforward, with a user-friendly dashboard and tools ready to use, which made getting started quick and simple. Overall, Semrush offers more accurate data, better competitive analysis, and stronger reporting features, significantly facilitating the management of content strategies for my clients. **What do you dislike about Semrush?** I find the pricing of Semrush to be quite high, especially for freelancers or small teams who might not need all the advanced features. Additionally, the vast amount of data and tools can be overwhelming for beginners. It would be more user-friendly if there were simplified tutorials or guided workflows to help new users navigate through the platform more efficiently. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to identify SEO issues, track keyword rankings, understand competitors, and save time with accurate data. It provides a comprehensive platform for managing content strategies and offers powerful tools for keyword research and competitive analysis. ### 37. Intuitive and Insightful, With Room for AI Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Laura F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Semrush?** I use Semrush to track our keywords, visibility, and share of voice, and I like the 'position tracking' section the most. Seeing visibility in the graph and reviewing what keywords are improving or dropped is really helpful. I also find it user-friendly and easy to visually understand. The initial setup was fairly easy, and I do really like it! **What do you dislike about Semrush?** I think the AI section could be improved. The opportunity section in the AI section can be tricky to interpret and it'd be great to have more tracking included to fully understand what's working in LLMs. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track our keywords, visibility, and share of voice, giving me an understanding of future opportunities and potential challenges. It helps me see what competitors are doing. ### 38. Complete SEO Toolkit for Rankings, Site Errors, and Ongoing Maintenance **Rating:** 4.5/5.0 stars **Reviewed by:** Benoît G. | Head of Growth, Utilities, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Complete SEO tool that allows you to track your rankings, detect errors on your site, and keep it maintained. **What do you dislike about Semrush?** There are some many different tools that the menu could be a little bit confusing. **What problems is Semrush solving and how is that benefiting you?** Weekly, there's a full scan of my website that enables me to detect new issues that I wouldn't have necesseraly found alone. ### 39. Intuitive, Fast, and Efficient with Strong Analytics Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Admin A. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** UI is intuitive, it integrates well with analytics and other core products, performs quickly and efficiently, could be cheaper, support patch, AI features hit and miss **What do you dislike about Semrush?** Pricing, some firewalls despite paying for a premium package **What problems is Semrush solving and how is that benefiting you?** helps us identify where we are in the market compared to our competitors and highlights areas for improvement across all channels. ### 40. The Ultimate SEO and Competitor Analysis Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rob P. | Director of Client Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Semrush?** I appreciate how seamlessly the different parts of Semrush work together, which enhances my productivity and drives improvements in position tracking. I find the site audit, topic research, and writing assistant particularly valuable as they integrate well to foster comprehensive SEO growth. The Keyword Gap and Backlink Gap tools stand out most to me; they are indispensable for understanding how a client's site compares to competitors. The smart use of filter options in keyword research helps me quickly identify content gaps that the client should address for SEO, user engagement, and brand positioning. The Backlink Gap feature, especially the 'best' report, offers straightforward opportunities to build high-quality and authoritative links that also boost referral traffic. Additionally, Semrush is easy to set up, which makes getting started quick and simple. The recent addition of 'folders' in the dashboard has made navigating across different tools/modules more efficient, which I appreciate despite having some navigational suggestions. **What do you dislike about Semrush?** I find navigating across different tools or modules within Semrush could be more intuitive while working on the same site. Though it has improved with the addition of 'folders' in the dashboard, having the ability to select a site at the top and have it automatically considered across reports would further enhance usability and streamline my workflow. **Recommendations to others considering Semrush:** Go for it. In addition to the platform itself, do look to engage with the company - great team, support, webinars, learning center, etc. **What problems is Semrush solving and how is that benefiting you?** Semrush enhances my SEO and GEO strategy through comprehensive on-page auditing, keyword research, competitor analysis, and backlink tracking. It helps fix on-page issues, fill content gaps, boosts brand positioning, and optimizes link-building opportunities, improving site performance against competitors. **Official Response from Semrush:** > Hi Rob, thank you very much for your review! Great to have your feedback on the tools - we're happy you enjoy SEMrush! ### 41. An essential platform for competitive KPI tracking and digital visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Semrush?** Semrush provides a comprehensive, end-to-end view of digital visibility across SEO, competitive intelligence, traffic analytics, and AI visibility. I value how efficiently it enables data-driven assessments around domain authority, organic traffic, keyword gaps, and competitor performance. In addition, the customer support team is highly responsive and proactive, often enabling trial access to explore new features, which makes it easier to fully understand and unlock the platform’s value. **What do you dislike about Semrush?** From a self-serve perspective, many advanced features are available only as paid add-ons, which can limit exploration without additional cost. Given the breadth of the platform, it can also feel complex for occasional users, and some insights require experience to interpret. Tighter integration of AI visibility metrics into the core SEO dashboards would also make emerging AI-driven discovery trends more immediately actionable. **What problems is Semrush solving and how is that benefiting you?** Semrush supports ongoing KPI tracking, especially in comparison to competitors. It goes beyond brand-level metrics and provides meaningful insights into user experience and site performance, such as traffic quality, average visit duration, bounce rate, and technical issues like broken or inefficient links. This helps me identify concrete optimization opportunities and make data-driven decisions that improve visibility, engagement, and overall digital performance. ### 42. Great Progress Tracking, but Actionable Insights Are Hard to Find **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like how it allows tracking the progress of specific things... the "progress" tab is one of the most valuable, and it integrates well with our workflow. **What do you dislike about Semrush?** Finding specific and actionable insights is never easy. More over would be nice to have better control over what can be "white flagged." **What problems is Semrush solving and how is that benefiting you?** We are having SEO issues, and it's helping us work on this... in the beginning, it was purchased as a marketing tool, but using it like that proved to be even more difficult, since it's not obvious what to do to improve results. ### 43. Reliable Platform for Serious Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Rajasekhar R. | Co - Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2026 **What do you like best about Semrush?** What I like best about Semrush is its all-in-one view — keyword research, competitor analysis, site audits, and content insights in one platform, making strategic SEO decisions faster and more data-driven. **What do you dislike about Semrush?** One downside of Semrush is that it can feel expensive and overwhelming, especially for beginners or small businesses that don’t need the full range of advanced features. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the problem of scattered SEO data by bringing keyword research, competitor analysis, site audits, and performance tracking into one platform. This benefits me by saving time, improving strategy decisions, identifying growth opportunities faster, and helping optimize content based on real search data instead of guesswork. ### 44. Easy-to-Use SEO & AEO Tool with AI Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Kuldeep K. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Easy-to-use tool for SEO and AEO. New integration with AI is starting to win me over. Help me do the keyword research for my website so I can rank better for my business related keywords **What do you dislike about Semrush?** Could be more affordable and some data inaccuracy in some region. **What problems is Semrush solving and how is that benefiting you?** How to improve my search presense on search engines ### 45. Site Audit Is a Standout SEO Feature **Rating:** 4.0/5.0 stars **Reviewed by:** Matt K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The Site Audit functionality for SEO is by far the #1 feature that we use. **What do you dislike about Semrush?** Too many dead weight features in the sidebar. I also recently added a paid add-on without realizing it. There should be an additional confirmation step to indicate that the add-on will required additional fees. **What problems is Semrush solving and how is that benefiting you?** Technical SEO and organic "visibility" tracking. ### 46. SemRush: Powerful SEO Tracking, Content Briefs, but AI Visibility Tools lacking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** SemRush is a great tool for tracking your website's improvement or negative aspects of your SEO work. Including the ability to create content briefs, track competitor performance and now with their AI visibility tools it's overall a great product. **What do you dislike about Semrush?** Overall the pricing for businesses is high, and at the enterprise level it's significant. You can negotiate deals early on, but overall there are cheaper tools out there especially for AI visibility. Limited user seats are also a frustration. **What problems is Semrush solving and how is that benefiting you?** Tracking AI visibility and traditional SEO performance, along with competitor research and keyword tracking. ### 47. A solid all-in-one SEO tool, if you can stomach the price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** The SEO Writing Assistant is a game-changer. It gives me real-time feedback on readability, tone, and keyword usage, which saves hours of manual checking and helps me deliver better content to clients. **What do you dislike about Semrush?** The pricing is my biggest frustration. Even with the Guru plan, a lot of features like AI visibility and local SEO are locked behind extra add-ons, which quickly adds up. **What problems is Semrush solving and how is that benefiting you?** Semrush makes it easy to track keyword rankings and see how we're performing over time. The Site Audit tool is also great for building clear, professional SEO reports for clients. ### 48. All-in-One Marketing Solution with Seamless AI Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Ania C. | SEO & Data Analytics Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Semrush?** Everything I need is conveniently located in one place, offering a variety of options for everyone on a marketing team, from local SEO to paid advertising. I especially appreciate the addition of the AI tracker and how straightforward it is to use, implement, and integrate into existing workflows. **What do you dislike about Semrush?** The pricing model is to be desired. Many of the features that would be frequently used cost more than an allotted budget and can be hard to justify. There seems to be more costs included in the additional features and nothing included free for legacy users. While SEMRush is frequently used by our marketing team, customer support should to more to check in with legacy users and find ways to allow them to use features maybe in an Alpha mode for a certain period of time. **What problems is Semrush solving and how is that benefiting you?** Visibility into digital presence, rankings compared to competitors, ranking across different markets, keyword research, and backlink research. It helps us clearly direct customers on next steps, current rankings and opportunities for us to continue to grow their online presence. The information we find helps guide content strategy, paid ads, and content marketing efforts. ### 49. Semrush for Content Research and Keyword Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Kannan P. | Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** I use Semrush for content research, AI insights, and keyword analysis. I also rely on it to check competitor visibility. **What do you dislike about Semrush?** Sometimes I feel like the app loads very slowly, and it can take a while to open or respond. **What problems is Semrush solving and how is that benefiting you?** My entire marketing workflow runs on Semrush, so the benefits for me are truly huge. ### 50. All-in-One Toolset That Simplifies Our Workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that they have many tools under one umbrella, which helps us reduce the number of tools we need to do our work. **What do you dislike about Semrush?** They can make changes to the platform without notifying users prior to updates. This has caused issues with not being able to have reports consistent from client to client as they'll remove or change available widgets and widget styles. **What problems is Semrush solving and how is that benefiting you?** As SEO/AEO changes, Semrush has done a good job to innovate their platform to allow us as the marketer to stay ahead of the industry with research and optimization. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? INTO](https://www.g2.com/discussions/into) - 1 comment, 1 upvote - [Best way to do Backlink Analysis](https://www.g2.com/discussions/best-way-to-do-backlink-analysis) - 2 comments, 1 upvote - [View Semrush pricing details and edition comparison](https://www.g2.com/products/semrush/reviews?page=9&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-03+12%3A40%3A59+-0500&secure%5Bsession_id%5D=ebe3178f-898c-4b2c-a9c1-1da380d9b045&secure%5Btoken%5D=6a1a9bfe854aa659a2c309eef517425c257b3f8ae23efbc3a29a103d09ed0a3c&format=llm_user) ## Semrush Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [AgencyPlatform](https://www.g2.com/products/agencyplatform/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/claude-code/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gamma AI](https://www.g2.com/products/gamma-ai/reviews) - [Gauge](https://www.g2.com/products/gauge-gauge/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [H&L POS](https://www.g2.com/products/h-l-pos/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkBoss](https://www.g2.com/products/linkboss/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Magento 2 Google Analytics 4 (GA4) With GTM](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews) - [Majestic](https://www.g2.com/products/majestic/reviews) - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yext](https://www.g2.com/products/yext/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.8/5.0 (1,486 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 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