--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1929 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1929 scale: '5' date_modified: '2026-10-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,929 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise the **ease of use** of Braze, highlighting its intuitive interface and clear documentation for effortless learning. (385 reviews) - Users find Braze to be exceptionally **intuitive and user-friendly** , facilitating easy learning and campaign creation. (189 reviews) - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. (151 reviews) - Users praise Braze's **responsive customer support** , highlighting the ease of collaboration and implementation throughout their experience. (151 reviews) - Users appreciate the **multi-channel management** of Braze, enjoying its stability and intuitive features across different markets. (151 reviews) - Users value Braze's **flexibility and ease of learning** , enhancing personalization and scalability to meet varied needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users face a challenging **learning curve** with Braze, especially with advanced features and technical coding skills required. (159 reviews) - Users regret the lack of a **mobile app wallet solution** , which limits user engagement and complicates reporting processes. (149 reviews) - Users find Braze's **complexity and pricing transparency** limiting, especially for simple survey applications and segment management. (102 reviews) - Users find Braze's **limited features** hinder effective analytics and feedback gathering, making it complex for basic use. (93 reviews) - Users experience a **steep learning curve** with Braze, finding the onboarding and advanced features overwhelming at times. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Powerful personalization with a learning curve **Rating:** 5.0/5.0 stars **Reviewed by:** Vivian T. | student, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 24, 2026 **What do you like best about Braze?** What I like most about Braze is how it brings customer data and communication channels together to support more personalized customer experiences. I’m especially impressed by the platform’s segmentation and personalization capabilities, as they help businesses send more relevant messages rather than treating every customer the same. I also appreciate being able to coordinate communication across multiple channels and use customer behavior to decide which message to deliver and when. Overall, the platform feels particularly well suited for organizations that want to build long-term customer relationships rather than simply send one-time marketing messages. **What do you dislike about Braze?** The platform can have a significant learning curve. Its many features and customization options may feel overwhelming for new users or organizations with limited technical resources. **What problems is Braze solving and how is that benefiting you?** Braze helps solve the problem of communicating with customers in a personalized and consistent way across different channels. Instead of sending the same message to everyone, it allows me to use customer information and behavior to create more relevant communications and reach people at the right time. This benefits me by helping me better understand how to manage customer engagement and personalization within a single platform. I also like that it can help reduce the amount of manual work involved in managing customer communications while making those interactions feel more relevant and intentional. ### 2. Braze’s Flexible Canvas and Liquid Make Complex CRM Campaigns Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Anup P. | Campaign Management-CRM, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 02, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** What I like most about Braze is the flexibility it provides for building and managing complex CRM campaigns. Canvas makes it easy to create sophisticated customer journeys, while Liquid allows for highly personalized and dynamic content. I also like the segmentation capabilities, testing options, and integrations, which make it easier to manage campaigns across different channels and use cases. **What do you dislike about Braze?** Braze can have a learning curve, especially when working with advanced Liquid personalization, complex segmentation, and more sophisticated Canvas setups. Some features can also require additional testing and troubleshooting to ensure everything works as expected. The platform could benefit from making certain advanced functionalities more intuitive and providing clearer guidance for complex use cases. **What problems is Braze solving and how is that benefiting you?** Braze has helped us centralize and streamline our CRM campaign execution across different customer segments and channels. Its intuitive UI/UX makes it easier to manage campaigns, Canvas journeys, segmentation, personalization, and reporting, while integrations with our existing tools help us connect customer data and activate it effectively. The platform performs reliably for our campaign needs and allows us to automate complex customer journeys at scale. This has reduced manual effort and improved campaign efficiency, giving us better ROI through more targeted and personalized communication. The onboarding, documentation, and support resources have also been valuable when implementing advanced features such as Liquid and segmentation. In addition, Braze's AI capabilities help accelerate tasks such as troubleshooting, understanding Liquid coding, and creating campaign solutions. Overall, Braze has improved our CRM workflow by combining automation, data, personalization, integrations, and intelligence in one platform. ### 3. A robust and scalable customer engagement platform with excellent personalization capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Herculis D. | Growth Analyst SSr, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. **What do you dislike about Braze?** While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. **What problems is Braze solving and how is that benefiting you?** Braze solves the challenge of scaling personalized communication across multiple channels, ensuring that our messaging is both timely and relevant. By consolidating messaging orchestration into a single platform, it eliminates silos between teams and systems, allowing for more cohesive customer experiences.

With Braze's event-based triggers and real-time segmentation, we can respond instantly to user behaviors, which has significantly improved user activation rates and long-term retention.

Moreover, the platform’s analytics and reporting capabilities provide deep insights into campaign performance, enabling data-driven decisions that directly impact our customer engagement and revenue growth. ### 4. Intuitive UI and Features That Make Onboarding Fast **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash R. | Associate Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 07, 2026 **What do you like best about Braze?** The features and UI are intuitive, so even a non-tech person can learn the tool easily and get onboarded in much less time than it typically takes with other Martech tools. I also liked the new feature launched recently that automates the IP warm-up process. It’s going to solve an important pain point for any organization when setting up IPs and warming them up, because it reduces a lot of back-and-forth work and makes the overall process much smoother. **What do you dislike about Braze?** Support feels limited, and when something goes wrong it often takes a long time to get a response from the support team. Also, some of the documentation available on the website seems outdated. **What problems is Braze solving and how is that benefiting you?** Most of the Martech use cases involve working with different clients on different business problems, and it’s been very useful for e-commerce. ### 5. Centralized Multichannel Marketing Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Marc B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 30, 2026 **What do you like best about Braze?** I use Braze for sending all of our marketing comms like email, SMS, push, website pop-ups, and in-app messages and banners, making it our centralized place for all marketing tasks. I like how flexible it is and how it continuously improves, constantly releasing new features like the context tool, which has allowed our automations to become more powerful. The context tool helps keep data that a customer had when they entered a canvas, making it easier to filter and personalize emails. It also centralizes our different markets into one tool, helping us keep messages on brand. Additionally, switching to Braze was more cost-effective and integrated push notifications, SMS, and email for efficient multichannel marketing. **What do you dislike about Braze?** I think that how the credits work could be clearer - there's not been much focus on improving that as there's been a lot of updates for AI and other tools like deliverability that make the other experiences easier. SMS can be confusing due to how SMS length isn't easily worked out; this has always been a challenge. **What problems is Braze solving and how is that benefiting you?** Braze centralizes all our marketing communications, simplifying management and enhancing customer personalization. It integrates messages, automations, and markets into one tool, delivering consistent branding while reducing costs and optimizing multichannel marketing efforts. ### 6. Effortless Customer Communication Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | Marketing lead, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** December 09, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze is very simple to use and makes my life very easy to communicate with customers. I often send comms to our customers through email & product and braze makes it very easy to do so. I can easily segment with its integration tools as well as customising conversion metrics **What do you dislike about Braze?** Setting up custom conversions is not as intuitive as I would like **What problems is Braze solving and how is that benefiting you?** Being able to send automate personalised messages to our customers. The canvas feature is incredible for mapping out customer comms journeys as we know multiple touch points to a customer has a greater impact on conversion. it makes it really easy to set these up ### 7. Powerful CRM Platform with Great Personalization Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | CRM Marketing Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I really like how easy it is to connect Braze with all the other tools a business needs. It’s also simple to create canvases and campaigns that feel creative. **What do you dislike about Braze?** I think the main challenges are in reporting, troubleshooting, and managing complexity as the number of campaigns, Canvases, segments, markets, and languages grows. It also relies heavily on having a strong data structure and a clean implementation. Overall, the execution capabilities are great, but to get the most out of it, strong governance and good organization are really important. **What problems is Braze solving and how is that benefiting you?** Braze helps us centralize customer engagement across multiple channels and create more personalized, automated customer journeys. It makes it easier to segment users, trigger communications based on behavior, and manage campaigns across different markets and languages. As a result, we spend less time on manual work and can send more relevant messages at the right time. It also supports testing, optimization, and scaling of our CRM campaigns. ### 8. Intuitive Platform with Great Support and Continuous Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Kyla M. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I like that they keep improving, listen to customers' feedback for product improvements, customer support is great, and the platform is intuitive and easy to use. Plus - I love Operator (maybe too much) **What do you dislike about Braze?** I hate that I need to beg our product team to update the SDK or not break our data - but that isn't Braze's fault. I would love some sort of a task force/"Braze Special Forces Team" to be available to come in a really get our product people onboard. **What problems is Braze solving and how is that benefiting you?** We use Braze for all of our customer communication, increasing our retention, increasing LTV, increasing revenue, increasing the number of products a customer uses.... we started with one core product and built multiple other businesses from that core customer base by using Braze and CRM, starting back in the AppBoy days (I have reporting that still says "AppBoy" as data field headers cross my screen at times) ### 9. Real-Time, Cross-Channel Orchestration That Shines **Rating:** 4.0/5.0 stars **Reviewed by:** Himadri T. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** Braze's real-time, cross-channel orchestration is its standout strength. Canvas makes it easy to build journeys across push, email, in-app, SMS, and content cards, with solid branching, experimentation, and personalization (Liquid, Connected Content). Its event-driven architecture and strong SDKs make it a natural fit for mobile-first, customer-engagement use cases, and the segmentation and Currents data streaming make it easy to plug into a broader stack. **What do you dislike about Braze?** Cost is the main pain point: pricing scales quickly with data points and message volume, so poorly governed event tracking gets expensive fast. The learning curve is steep for new marketers, and Canvas complexity can spiral without naming conventions and governance. Native analytics and reporting are also limited, so most teams end up integrating to a BI tool or Amplitude for deeper analysis. **What problems is Braze solving and how is that benefiting you?** Marketers can launch and iterate on journeys with less engineering involvement, which frees engineers for higher-value work. And because Braze runs on a clean event model, it pushes us toward good practices like event taxonomy governance, consent handling, and identity resolution, which improve data quality across the whole stack. ### 10. Leading Customer Engagement Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Allan H. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I find Braze to be the industry leader in customer engagement with all the right tools and an intuitive setup. The growing list of features and use cases it offers is impressive. I appreciate how it allows us to reach our clients and their user base in scalable and creative ways. The platform covers all aspects needed for setting up lifecycle marketing journeys, considering setup, orchestration, and cross-channel messaging. Personalization and the ability to store or ingest a wide range of data with catalogs are particularly valuable features. Cloud data ingestion is becoming increasingly powerful, and Liquid remains a core and effective component of Braze. **What do you dislike about Braze?** I think Braze is still growing its list of features for AI, even though it's come a really long way. Some parts could be more automated, and they're slowly working on creating API endpoints which would be helpful. **What problems is Braze solving and how is that benefiting you?** Braze lets us reach our clients and user base in scalable, creative ways. It covers all aspects of life cycle marketing, including orchestration and cross-channel messaging. Personalization and cloud data ingestion are really powerful. ### 11. Exceptional Marketing Automation with Braze **Rating:** 5.0/5.0 stars **Reviewed by:** Brian B. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I really appreciate how user-friendly Braze is. It's intuitive and powerful, allowing us to send complex, personalized outreach quickly. We don't need a Solutions Architect to use SQL and create data extensions like we did with Salesforce Marketing Cloud; marketers can build these themselves instantly in Braze. The canvases are powerful and coordinated, making it easier to apply intention behind our marketing efforts. I also find the robust product enhancement roadmap exciting, with new features regularly appearing. Overall, Braze has significantly improved our ability to build assets at scale and develop segments quickly. **What do you dislike about Braze?** There are just minor enhancements I'd like to see with Braze. My biggest ask is for UI improvements to streamline canvas and segment builds rather than deal breakers. Specifically, I'd like the ability to add more than 8 audience paths, to reorder and change audience paths after deployment, and to have a more robust hierarchy for campaigns. Also, I wish for better integration between Figma and Braze, as it would save us a lot of time automating what developers currently have to build from designers' work. The migration from Salesforce Marketing Cloud to Braze was a significant undertaking, taking about six months, although we had support along the way. **What problems is Braze solving and how is that benefiting you?** Braze lets us build assets at scale, develop segments in minutes, and coordinate email, SMS, push, and direct mail from one place. It's intuitive and powerful, allowing personalized outreach triggered by important healthcare moments rather than generic batch sending. ### 12. Braze Makes Building Powerful, Targeted Journeys Incredibly Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole K. | Macy's Advertising System Coordinator, Media Strategy & Planning, Retail, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** It’s incredibly easy to build almost anything you want in Braze. No matter what you come up with, even if there isn’t already a specific tool for it, there’s so much available that you can still find a way to solve it within Braze. Journeys are especially easy to use, and the additional features help ensure you’re marketing to the right people. They also stay ahead of trends, sync easily with AI, and their customer success team is consistently very helpful. **What do you dislike about Braze?** I wish it was easier to specifically tie an IAM off a push click as the action trigger and also wish there was an ability to have an action path window from IAM clicks and not just email and push clicks in a journey. **What problems is Braze solving and how is that benefiting you?** How to reach users for both marketing and transactional messaging. How to get them to stop falling off in onboarding. How to get time critical information out. ### 13. Strong cross-channel coordination and real-time personalization, but multi-channel complexity **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak T. | Senior Data Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I like that I can understand which campaigns drive user engagement and conversions, measure effectiveness, and track actual ROI. It makes messaging across channels easier and helps maintain a consistent customer experience. The real-time data helps us deliver more relevant messages based on user behaviour and activity, and when personalization needs manual intervention it’s very easy to do. The AI has been helpful for creating campaigns very quickly and generating message variations, and AI-powered decisioning helps select more relevant messages and create more ideas with flexibility to choose. **What do you dislike about Braze?** Managing multiple channels and keeping them relevant without overwhelming the end user can be complex. The AI-generated content sometimes needs manual refinement to match the campaign tone, and we’ve observed hallucinations issues that make it difficult to accept some generated ideas. **What problems is Braze solving and how is that benefiting you?** I’m able to see which campaigns drive engagement and conversions, measure effectiveness, and track actual ROI. We’ve been able to coordinate messaging across channels and keep a consistent customer experience, and use real-time data to send more relevant messages based on user behaviour and activity. The AI also helps us build campaigns faster and choose more relevant messages. ### 14. Easy-to-Navigate Braze Platform with Visual Canvas Flows and AI Assistance **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmine F. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 28, 2026 **What do you like best about Braze?** I like how easy the functionality and user ability of the Braze platform is. I am a digital marketer that owns and manages campaigns and Braze makes it very simple to navigate, make changes, even now incorporate AI to make the manual labor work of campaign management and creation, easier and quicker. I like the visualness of the canvas flows that Braze offers. My team and I use visual aids to display customer journeys so this is helpful. **What do you dislike about Braze?** I would love to see more visual aids in viewing customer journeys and touch points. If there would be an export, since Braze already does a fantastic job with organization, to put that in a more digestible form. **What problems is Braze solving and how is that benefiting you?** Braze is helping us solve for customer touch point management, automated email and SMS marketing since we've experienced a down size in team and bandwidth, and personalization within our communications to the customer. We use dynamic fields consistently to make our communications as tailored to our users as possible. ### 15. Powerful Cross-Channel Marketing, High Cost Barrier **Rating:** 4.5/5.0 stars **Reviewed by:** Rafał M. | Vice President, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 28, 2026 **What do you like best about Braze?** I like how fluid and fast Braze is compared to legacy marketing clouds. The event-streaming architecture is a great feature because it means data updates instantly, so the messaging is always relevant to what the user is currently doing. I also value Canvas, their visual journey builder, which allows me to map out multi-channel customer workflows with branching logic and multivariate testing. This tool uses a clean, drag-and-drop canvas that makes complex user journeys easy to visualize, understand, and adjust. **What do you dislike about Braze?** Braze is aggressively expensive, which can be a massive hurdle for early-stage companies and mid-markets. The pricing model is not very accommodating for these businesses. Additionally, since Braze relies heavily on first-party data and SDK integration, setting it up properly demands significant engineering resources upfront. This can be a stumbling block for teams that lack the necessary technical resources. **What problems is Braze solving and how is that benefiting you?** Braze helps overcome marketing fatigue by allowing personalized, real-time messaging based on user behavior, which engages consumers better than generic newsletters. This solves the problem of static marketing, making communication relevant and timely. ### 16. Strong campaign insights and cross-channel coordination, but data can feel delayed **Rating:** 4.0/5.0 stars **Reviewed by:** Charles A. | Reporter, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 27, 2026 **What do you like best about Braze?** I like that Braze helps me understand what’s actually driving results instead of relying on surface-level metrics. Campaign analysis shows what worked, multi-channel attribution clarifies where the impact came from, and behavior tracking helps me see how audiences respond over time. Email, push notifications, and in-app messaging generally worked well together when tied to the same campaign or customer journey. Personalization based on recent activity (not just broad demographic segments) felt timely and relevant, and the AI could quickly identify patterns in engagement I would have missed manually, saving me time and giving me a useful starting point. **What do you dislike about Braze?** The data can sometimes feel fragmented or delayed. Uninstall tracking often doesn’t make it clear why users leave, and the activity dashboards can get overwhelming when there are too many metrics without enough context. Sometimes channels feel slightly out of sync in timing, and occasionally there’s a lag where someone gets a recommendation after they’ve already taken the relevant action. With AI, I still have to double-check some conclusions against the underlying data. **What problems is Braze solving and how is that benefiting you?** The insights help me make smarter decisions, refine targeting, and focus resources where they’ll have the most impact. Using recent customer behavior to guide targeting reduced some of the guesswork around which message to send and when, and the AI saved me time by surfacing engagement patterns quickly. ### 17. Powerful orchestration and reliable delivery, but weak data quality and reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Mike T. | Mentor, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 24, 2026 **What do you like best about Braze?** Integration APIs are non-negotiable for me because no marketing platform exists in a vacuum. Braze’s API layer lets me connect customer data workflows across systems seamlessly, instead of building siloed campaigns that don’t reflect the full customer picture. Workflow Capability is what separates Braze from the lightweight tools out there. I can design complex, multi-step journeys with conditional branching and real-time triggers, and deliver pretty personalized experiences. Performance and Reliability also give me confidence, because when a campaign goes live, timing is everything and I need to trust messages will deliver as scheduled. Braze also coordinated customer engagement across channels very well, and personalization has felt consistently timely and relevant. **What do you dislike about Braze?** Data Quality Management is frustrating because Braze assumes a level of data hygiene that rarely exists. Ingesting inconsistent or incomplete data leads to messy profiles and broken segment logic, and there aren’t enough built-in validation or cleansing tools, so I spend significant time troubleshooting before campaigns can even launch, especially across multiple client accounts with different data standards. Dashboards feel overly simplistic for the depth of data Braze captures and lack customization flexibility, so I often have to pull data out and rebuild reports elsewhere. Reporting/Analytics has a disconnect between event-level data and actionable insights: attribution can feel opaque, understanding the full journey across channels often means stitching together reports, and turning raw data into client-ready narratives takes significant manual effort and is time-consuming and prone to error. **What problems is Braze solving and how is that benefiting you?** I’m able to connect customer data workflows across systems, run complex lifecycle programs with conditional branching and real-time triggers, and deliver personalized experiences that feel timely and relevant. I also get the confidence to recommend Braze because of its consistent uptime and reliable delivery when campaigns go live, and it coordinates cross-channel engagement very well. ### 18. Strong lifecycle marketing backbone, but dashboards and attribution feel limiting **Rating:** 4.0/5.0 stars **Reviewed by:** Giovanni L. | Front-End Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 24, 2026 **What do you like best about Braze?** Behavior Tracking, Campaign Analysis, and Conversion Tracking are the backbone of our lifecycle marketing strategy, creating a smooth trigger-to-impact feedback loop. With Behavior Tracking, we can capture real-time user actions and trigger highly relevant, personalized messaging at exactly the right moment. Campaign Analysis provides immediate clarity on cross-channel performance, so we can keep testing and optimizing both creative and audience targeting. Conversion Tracking then ties those interactions directly to key business outcomes and revenue, which helps us clearly demonstrate ROI. Email, push notifications, and in-app messages also integrate smoothly within Braze Canvas, making it straightforward to design cohesive cross-channel journeys. We’ve also gotten value from Sage AI copywriter for subject line and preview text variations, and Intelligent Timing has improved our send-time decisions by delivering messages at each user’s peak engagement hour. **What do you dislike about Braze?** Uninstall Tracking relies on OS-level push notification feedback loops, which can introduce reporting delays and make it difficult to pinpoint churn timing precisely. The Activity Dashboard offers limited custom filtering and mostly high-level visualizations, so we often end up exporting raw data to external BI tools for deeper analysis. Multi-Channel Attribution also feels rigid for complex, multi-touch journeys, which makes it hard to isolate the incremental impact when channels overlap. In addition, third-party messaging channels like SMS or WhatsApp require more technical setup and external vendor configuration before they feel fully unified with our core messaging stack. **What problems is Braze solving and how is that benefiting you?** We’re able to deliver truly context-aware user experiences and measure their real business value by tying real-time behavior triggers directly to conversion outcomes. Real-time event processing has enabled us to trigger dynamic push notifications within seconds of key onboarding milestones, using personalized Liquid tags and context-specific recommendations. Sage AI copywriter has saved our team a lot of brainstorming time, and it’s helped lift open rates by surfacing compelling copy hooks and pinpointing high-performing phrasing through automated multivariate testing. Intelligent Timing has also consistently delivered higher open and conversion rates than our manual approach or batch send scheduling. ### 19. Strong personalization, scheduling, and segmentation, but reporting and journeys can be hard **Rating:** 5.0/5.0 stars **Reviewed by:** Ronny B. | Senior Enterprise Account Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 23, 2026 **What do you like best about Braze?** I like the customization, scheduling, and customer segmentation. Customization enables personalized content and messaging based on customer behavior, preferences, and interactions, which makes communication more relevant and helps increase engagement and conversion. Scheduling helps ensure campaigns are delivered at the most relevant time (like by time zone, behavior, or predefined timing) to maximize impact. Segmentation makes it possible to tailor campaigns to specific audiences instead of sending the same message to everyone. Overall, coordinating customer engagement across channels worked well, with some limitations, and personalization was almost always timely and relevant. **What do you dislike about Braze?** Campaign performance reporting can feel complex and fragmented, so it’s hard to quickly identify what’s driving results and turn insights into actionable improvements. Drip campaigns can be time-consuming to set up and manage, especially with lots of conditions, branches, and ongoing adjustments. A/B testing can also be challenging to set up and interpret when there are many variables, small audience segments, or limited data. I also don’t use web notifications because they can feel intrusive, have limited visibility, depend on browser permission, and may be less relevant if users primarily engage through mobile apps or email. **What problems is Braze solving and how is that benefiting you?** Personalization has been almost always timely and relevant. Being able to customize messaging, schedule delivery at the right time, and segment audiences helps make communication more relevant and can increase engagement and conversion. ### 20. Strong for multi-channel journeys and insights, but SMS and triggers take more work **Rating:** 5.0/5.0 stars **Reviewed by:** Andre M. | Fleet Dispatcher, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 15, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Audience Insights, Scheduling, and Drip Campaigns work hand-in-hand to power our marketing strategy. Audience Insights gives us the data we need to understand users and segment effectively, Scheduling lets us plan campaigns in advance and hit the perfect local times for a global audience, and Drip Campaigns make it easy to automate multi-step, personalized journeys without constant manual intervention. Push notifications, in-app messages, and email also work seamlessly together in Canvas for orchestrating multi-channel user journeys. The AI copywriting assistant is incredibly helpful when I hit a creative block, especially for generating fresh subject line variations I can quickly A/B test. **What do you dislike about Braze?** Setting up Triggered Notifications can come with a steep learning curve and often needs technical assistance to make sure data routing is perfectly accurate. Two-Way Text Messaging feels clunky to manage at scale since inbox/reply management is not as intuitive as dedicated customer service tools. The Text Scheduler could really use a better visual calendar view for managing overlapping campaigns across time zones. SMS and webhooks can also feel a bit more disconnected when it comes to unified reporting. **What problems is Braze solving and how is that benefiting you?** We’re able to segment users effectively, schedule campaigns at the right local times globally, and run automated, multi-step personalized journeys over time. Liquid templates plus real-time custom event triggers have worked great for onboarding and re-engagement, and users receive timely, personalized messaging based on their immediate in-app actions. Intelligent Timing improved our open and engagement rates by sending push notifications when users are most active, and the AI copywriting assistant saved me a lot of time. One AI-generated subject line variant even outperformed my original copy. ### 21. Strong lifecycle marketing with real-time segmentation and triggered journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Balasubramaniyan R. | DevOps Technical Lead, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Braze?** Segmentation, triggered notifications, and drip campaigns are the backbone of our lifecycle marketing. Segmentation lets us target the right users based on real-time behavior, while triggered notifications ensure our messages hit at the exact moment of user intent. Pairing these with automated drip campaigns allows us to build multi-step onboarding sequences that drive retention without requiring constant manual work. Push notifications and emails also sync seamlessly in our multi-step user journeys, making follow-ups feel natural. Personalization has been consistently timely and relevant using real-time event triggers and dynamic attributes (like user names and recent activity data) in onboarding emails. **What do you dislike about Braze?** Web banners can occasionally feel slightly delayed compared to immediate mobile push alerts. We also don’t use two-way text messaging, AI, or autonomous features since we stick to email and push and prefer keeping hands-on control over our copy and trigger rules to ensure everything stays completely aligned with our brand. **What problems is Braze solving and how is that benefiting you?** Automated drip campaigns let us run multi-step onboarding without constant manual work, and the real-time personalization in onboarding emails significantly boosted our open and click-through rates. The coordination between push and email makes follow-ups feel natural in our user journeys. ### 22. Powerful workflow automation, but WhatsApp and conversion reporting are frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Nate S. | Marketing and Communication Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** I build all of our organization's workflows, and Braze makes it possible for me to build reliable workflows that can send out to our 250+ million users. The marketing automation and workflow automation are strong, and the timing it can add to pushes and emails is nice. The AI chat has also been super helpful in guiding me through creating trickier segments and workflows, which is pretty much the only way I use AI in Braze. **What do you dislike about Braze?** WhatsApp requires me to go through Facebook, and I spend a lot of time bouncing between platforms. Credit costs are very high too. Data is a bit confusing: I put conversions on all of my campaigns, but they just show as primary, a, b, c, etc., so I have to dig in to see what the conversion actually is when analyzing email workflows. I also can't make a simple audience for users that get live activities, which causes overlap for us when we send push notifications and live activities to the same users. Some features are way too expensive, and we're able to personalize at a similar quality level in house without the huge cost. **What problems is Braze solving and how is that benefiting you?** It lets me build reliable workflows at scale for our 250+ million users. The timing controls for pushes and emails help, and the AI chat helps me create trickier segments and workflows. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. We’re glad to hear Braze is helping you build reliable workflows at significant scale, and that the automation, timing, and AI capabilities are supporting your day-to-day work. We also appreciate your candid feedback on WhatsApp workflows, conversion reporting, audience management, and cost. These are important considerations, and we’ve shared your input with the team as we continue to improve the overall experience. Thanks again for taking the time to provide such detailed feedback. ### 23. Strong cross-channel engagement with real-time personalization, AI helps in segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** yashaswi k. | CRM QA Lead (SFMC), Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 15, 2026 **What do you like best about Braze?** Braze coordinated customer engagement across channels very well for us, especially Email, SMS and Push. Personalization has felt consistently timely and relevant since we use real-time data for our abundant cart and transactional emails. AI also helped while validating users during segmentation and its logic, and it was a significant improvement while designing the customer journey and its engagements. **What do you dislike about Braze?** The breadth of partner applications is a weak spot for us. On the AI side, accuracy and consistency are only mid-level, and I’m not fully confident about how responsibly our data is handled or how well it explains why it produced a specific result. It’s also not always clear when I’m interacting with AI vs. rules-based logic. **What problems is Braze solving and how is that benefiting you?** We’ve been able to coordinate engagement across Email, SMS and Push, and use real-time data to keep cart and transactional emails timely and relevant. AI improved our journey design and engagement decisions, and helped with validating users during segmentation and its logic. ### 24. Easy multi-channel setup with solid integrations, but limited testing/sandbox **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay M. | Platform Architect, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 27, 2026 **What do you like best about Braze?** It enables data movement, system integration, and automated customer engagement, which are the core of a scalable Braze setup. I’ve used webhook, email, and SMS and all of them are easy to work with and set up. Personalisation is easy to set up, and the AI is very useful in knowing the audience used in a segment or building a segment through AI. **What do you dislike about Braze?** Sandbox / test environments and A/B testing feel lacking for me. **What problems is Braze solving and how is that benefiting you?** It coordinated customer engagement across channels very well for me, and helped support timely, relevant personalization. The AI gave some improvement by helping me understand the audience for segments and build segments. ### 25. Braze Platform Review: Experience, Capabilities & Opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Chandu S. | MarTech Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2026 **What do you like best about Braze?** I like that Braze gives us a centralized platform for orchestrating customer journeys and coordinating communications across channels like email, push notifications, and in-app messages. Building and personalizing emails is essential for creating relevant experiences, and Braze lets us tailor content based on customer attributes, behaviors, preferences, and journey context instead of relying on a one-size-fits-all approach. Sending outbound emails and managing deliverability are also fundamental, and having orchestration and audience targeting in the same place helps. I’ve also found AI helpful when working on email personalization and Liquid logic. It helped me structure the logic, think through edge cases, and add fallback conditions faster than starting from scratch (even though I still needed to validate everything in Braze). **What do you dislike about Braze?** A/B testing can get time-consuming and complex when you’re testing multiple elements like subject lines, preheaders, content, CTAs, or send times, especially with limited audience size or uneven engagement across segments. Mobile optimization is frustrating because emails don’t always render consistently across devices and clients, so it takes extra testing and adjustments beyond what looks good in the desktop editor. Multivariate testing is even harder because combinations grow quickly, requiring a much larger audience and more time to get statistically reliable results. Cross-channel coordination and personalization also depend heavily on underlying customer data and integrations. When audience data or business logic lives in other systems, it takes additional integration and synchronization before Braze can fully coordinate the experience or use the latest customer information. On the AI side, it accelerates development and troubleshooting, but some suggested Liquid syntax and assumptions don’t always match how the Braze environment handles data, so it still needs testing and validation. **What problems is Braze solving and how is that benefiting you?** Braze makes cross-channel orchestration easier than managing each channel independently by allowing us to define audiences, triggers, journey logic, and messaging in a single platform. We’ve seen real value in using real-time and event-based data to power customer journeys, and the email personalization features help us deliver the right content to the right customer instead of relying on a one-size-fits-all approach. Using AI for Liquid logic also reduced the time I spent working through the implementation details and helped me reach a working solution faster, as long as I validated the output in Braze. ### 26. Zentrale Planung & Personalisierung trotz Komplexität **Rating:** 4.0/5.0 stars **Reviewed by:** Lionel T. | Head of Marketing & Growth, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 22, 2026 **What do you like best about Braze?** Ich mag am meisten an Braze, dass sich App Pushes und Mailings zentral planen, personalisieren und automatisieren lassen. Dadurch können wir unsere Nutzer gezielter ansprechen und relevante Inhalte zum richtigen Zeitpunkt ausspielen. Besonders wertvoll finde ich, dass wir Kampagnen nicht nur einmalig versenden, sondern entlang des gesamten Nutzerlebenszyklus planen können. Wir segmentieren Zielgruppen nach Verhalten oder Interessen und können Inhalte sowie Versandzeitpunkte entsprechend personalisieren. **What do you dislike about Braze?** Ein Punkt, der verbessert werden könnte, ist die Komplexität der Plattform. Gerade für neue Nutzer dauert es etwas, bis man sich in allen Funktionen und Möglichkeiten zurechtfindet. Auch die Einrichtung anspruchsvoller Kampagnen und Journeys nimmt teilweise viel Zeit in Anspruch. Für neue Nutzer wären geführte Tutorials und konkrete Beispiele für typische Anwendungsfälle hilfreich. **What problems is Braze solving and how is that benefiting you?** Mit Braze kann ich App Pushes und Mailings zentral planen, personalisieren und automatisieren, wodurch wir unsere Nutzer gezielter ansprechen und relevante Inhalte im richtigen Moment liefern können. ### 27. Strong for personalized, timely multi-channel campaigns, but templates and list uploads frustrate **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe G. | Email Marketing Coordinator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I love Braze for Email Marketing, Marketing Automation, and Data Import/Export because they let us deliver personalized and timely communications at scale, automate key customer journeys, and use accurate data for segmentation, targeting, and performance analysis. It also coordinates campaigns very well across email, WhatsApp, SMS, banners, and in-app messages. Real-time data really helps create campaigns with relevant personalization and timely messages. The Liquid function is very useful for personalizing templates and HTML code, and it helps with specific segmentation needs like creating buckets for IP warming. **What do you dislike about Braze?** Template Management feels limited for more advanced email design needs, so I typically prefer building templates outside the platform. Audience Segmentation can also be frustrating when I need to upload a specific list of users who already exist in Braze, since the process is not always as simple or flexible as it should be. **What problems is Braze solving and how is that benefiting you?** It’s helped us improve engagement, conversion, and revenue by enabling personalized, timely messaging at scale, better segmentation/targeting with accurate data, and more effective journeys. It’s also improved how we personalize messages and how our journeys work across channels. ### 28. Empowers Email Marketing with Effective Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita r. | Small-Business (50 or fewer emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I really like Braze's segmentation tool and custom attributes, as they allow me to create personalized messaging for different audience segments. This has been really useful for increasing engagement, especially for our post-beta test in the gaming company I work for. Another aspect I appreciate is how user-friendly Braze is; it's very easy to create the canvas and campaigns. Even though the initial setup took some time, mainly involving data migration, the platform's ease of use makes everyday tasks straightforward. **What do you dislike about Braze?** I think the measuring of results could be better. Usually, I have to depend on other tools for revenue measurement because different games have different steam links. I wish there was a centralized way to measure them. **What problems is Braze solving and how is that benefiting you?** Braze helps me segment the audience, create personalized messaging, and increase engagement, boosting our engaged audience from 500,000 to 800,000 in three months. ### 29. Coordinated cross-channel engagement with generally timely personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Julian P. | Software Engineer L1/E4, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like that push notifications, in-app messages, emails, and content cards work well together, giving a consistent and coordinated customer experience across channels. The attribution, activity tracking, and campaign analysis are indispensable for attributing user acquisition, tracking user behavior, and measuring campaign performance so I can do data-driven personalization and optimization. Personalization is usually timely and relevant, especially when it’s based on recent user activity and behavior. **What do you dislike about Braze?** Managing multiple channels can be frustrating, especially avoiding notification overload and trying to get real-time insights without complex setup or delays. Some features can be complex to set up, time-consuming to manage, and require enough data and resources to deliver meaningful results. **What problems is Braze solving and how is that benefiting you?** It helps me attribute user acquisition, track user behavior, and measure campaign performance, which supports data-driven personalization and optimization. It also enables a consistent, coordinated experience across channels, and the personalization is usually timely and relevant when based on recent activity. ### 30. Dynamic Email Marketing with Solid Features but Room for Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Divyashree C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like Braze for its features like Catalog and liquid personalization. The in-built translations save me from needing third-party tools like Smartling. I also appreciate the price drop and back-in-stock notifications. It's easy to use with no loading issues and has great email templates. These features make my work in email marketing and customer engagement more effective. **What do you dislike about Braze?** I think Braze has a few areas where it could improve. First, it would be great if there was an option to publish changes directly instead of having to remap everything. Also, the content blocks could use more features to enhance functionality. Building a landing page should be more straightforward and user-friendly. Regarding unsubscribing, implementing a double opt-in process would be much better than the current single opt-in. Once a user clicks unsubscribe, they're immediately unsubscribed, which might not always be ideal. A preference page for users would also be a nice addition to give more control over their subscription settings. Lastly, the initial setup of Braze was quite challenging, although it becomes easier once it's up and running. **What problems is Braze solving and how is that benefiting you?** I use Braze for email marketing and customer engagement, solving personalization issues by creating dynamic emails across various channels to enhance customer engagement. ### 31. Versatile Platform with Stellar Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjana D. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 09, 2026 **What do you like best about Braze?** I like Braze's flexibility and how quickly campaigns can be launched without heavy technical support. Features such as reusable content blocks and real-time dynamic personalization deliver relevant experiences. The ability to build and visualize multi-step customer journeys with canvas flow is great. I value audience segmentation, custom events, and liquid personalization. A/B testing is also helpful for improving customer experience. Overall, its ease of use compared to other tools like Salesforce and the very easy initial setup process make it a 10 out of 10 recommendation. **What do you dislike about Braze?** Braze could improve its reporting and make advanced analytics more flexible and easier to customize. It would be helpful to have more flexible dashboards, flexible cross-channel attribution, and deeper drill downs to every individual journey step and audience segment. Easier report scheduling and exports, longer data retention, and clearer metrics would also be beneficial. **What problems is Braze solving and how is that benefiting you?** Braze solves fragmented customer communication, consolidating channels for real-time personalization, automated journeys, and consistent messaging across SMS, email, and in-app messages, boosting engagement. ### 32. Streamlined Marketing with Impressive Data Transformation **Rating:** 4.5/5.0 stars **Reviewed by:** Pavan B. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 05, 2026 **What do you like best about Braze?** I really like how Braze handles data transformations; it's pretty interesting. Action-based triggers and media triggers are also helpful because they assist me in gathering data from different platforms and updating user profiles as needed. Setting up Braze was straightforward too, thanks to the dedicated engineers and training sessions, which included webinars and a learning path with certifications, making it easy to understand how to work with the data architecture and build emails. **What do you dislike about Braze?** I feel that Braze could really improve when it comes to personalization on a landing page. Right now, it doesn't fully support extensive scripting like it does for emails, which would be great if we could apply that level of personalization to landing pages too. Also, there's a limit to how many landing pages we can build. It would be really helpful if we could create more pages, maybe at least 50, without having to upgrade the tiers. This would allow us to utilize the platform more efficiently. **What problems is Braze solving and how is that benefiting you?** Braze helps me integrate different platforms without extensive technical know-how, making email and personal interactions easier. It simplifies data transformations and action-based triggers, allowing me to collect and update user information efficiently. ### 33. User-Friendly, Flexible with Some Reporting Limits **Rating:** 4.5/5.0 stars **Reviewed by:** EVELYN L. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I really appreciate how user-friendly Braze is. Most of the features are very intuitive, which makes it easy to build, test, and optimize campaigns without needing a very technical setup for every change. I also like the flexibility Braze offers through tools like Liquid snippets, content blocks, catalogs, and connected content, which make personalization much more scalable. Overall, Braze does a great job of combining usability with advanced personalization and automation capabilities. The main factor in our decision to switch from Salesforce was Braze's greater flexibility and ease of use for building personalized, real-time, and multi-channel customer journeys. **What do you dislike about Braze?** One area that could be improved is the Teams feature. Since we use a single workspace for multiple countries, Teams is very important for us, but it is still a bit limited, especially for reporting. For example, in Report Builder, we cannot filter results by Team. This makes country-level analysis more manual, especially when comparing performance across markets. It would also be helpful to have Team-based views for key metrics, easier exports, and more flexibility to build reports that respect the same Team structure we use operationally. **What problems is Braze solving and how is that benefiting you?** I use Braze to centralize and automate customer communications, personalize journeys, segment users based on behavior, and manage multiple channels. ### 34. Best tool in the business with infinite possibilities for personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** It's easy to use, there are tons of resources to get me to understand new things I don't know. I also use Claude to help me do more complicated experiments or more complex segmentation. There's everything we need to know about our clients and we can go as granular or as broad as needed. It can support really large sends as well, always reliable. **What do you dislike about Braze?** I wish there were an easier way to duplicate steps, and to duplicate multiple campaigns at once for recurring GTMs. **What problems is Braze solving and how is that benefiting you?** It helps my team work on multi-channel projects, we all use it quite extensively. It also supports new experiments, where we can test new placements for messaging and allows us to truly customize our messaging. We can code our own in-app or web messages to our brand likeness. It supports different assets like GIFs or videos as well, so we can give a more dynamic experience to our clients. ### 35. Braze Makes Personalization Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **Describe the project or task Braze helped with:** Braze offers a comprehensive platform for marketers to create personalized customer experiences at scale. With tools like Canvas and Liquid, users can design complex, multi-channel journeys and tailor content dynamically. The platform's flexibility allows for seamless integration of customer data, behavioral events, and external APIs, enabling more relevant and engaging communications. Key features include: - **Canvas**: A visual tool for designing and managing customer journeys across multiple channels. - **Liquid**: A powerful scripting language for personalizing messages and applying business logic. - **Data Integration**: Use of customer attributes, events, and external data to enhance campaign relevance. - **AI Capabilities**: Emerging tools for optimizing targeting, personalization, and journey orchestration. Braze's robust support and extensive documentation make it easier for teams to implement advanced use cases and maximize the platform's potential. The focus on AI and intelligence capabilities promises to further streamline workflows and enhance decision-making processes. **What do you like best about Braze?** What I like best about Braze is the flexibility it gives us to build sophisticated, personalized customer journeys without making every use case overly complex. Canvas makes it easy to visualize and manage multi-step, cross-channel journeys, while Liquid provides the flexibility to personalize messaging, apply business logic, and dynamically tailor content at the individual customer level. The UI is generally intuitive and makes it easy to move between audience building, campaign creation, testing, and performance reporting. Braze also performs well with large audiences and complex personalization, which is especially important for a high-volume CRM program. The integrations and data flexibility are another major strength. Being able to use customer attributes, behavioral events, catalogs, APIs, and external data within campaigns allows us to build much more relevant experiences and reduces the amount of manual campaign work. From an ROI perspective, the biggest value is the combination of speed, personalization, and experimentation. We can create highly targeted experiences, test different approaches, and quickly iterate based on performance. The flexibility of the platform also allows the marketing team to own more of the execution directly, reducing the need for engineering support for many day-to-day use cases. Support and onboarding have also been strong. Braze has a large amount of documentation and educational content available, and having access to knowledgeable support is valuable when working through more advanced implementations, particularly around Liquid, data architecture, integrations, and complex Canvas use cases. Braze is also continuing to expand its AI and intelligence capabilities. There is a lot of potential in using AI to make decisions around targeting, personalization, content, optimization, and journey orchestration. As these capabilities become more integrated into everyday workflows, I think they can further reduce manual work and help marketers make faster, more data-driven decisions. Overall, Braze gives us the tools to move faster, personalize at scale, and build increasingly sophisticated customer experiences while giving marketers a high degree of control over execution. **What do you dislike about Braze?** What I dislike most about Braze is that some of its biggest strengths—flexibility and customization—can also make the platform more complex than it needs to be. From a UI/UX perspective, there are areas where workflows could be more intuitive and consistent. As you get into more advanced Canvas builds, segmentation, Liquid personalization, and troubleshooting, it can sometimes take several steps to understand exactly why something is or isn’t working. Better debugging and visibility into data and personalization logic would be especially valuable. Integrations are powerful, but they can require significant upfront planning around data structure, event taxonomy, attributes, and APIs. Once everything is configured correctly the platform is very flexible, but getting there can require close coordination between marketing, data, and technical teams. Performance is generally strong, but reporting and analysis could be more robust and flexible. For more detailed analysis, we sometimes need to take data outside of the platform rather than being able to answer every question directly within Braze. Pricing can also become a consideration at scale. Braze provides a lot of value, but organizations need to make sure they are taking advantage of the platform's more advanced capabilities—personalization, automation, experimentation, and cross-channel orchestration—to maximize the ROI rather than using it primarily as a campaign deployment tool. Support and onboarding are helpful, although there can be a learning curve for advanced functionality. Documentation is extensive, but more complex use cases can require digging through documentation or working with support to determine the best approach. More advanced, real-world implementation examples would make that process easier. Finally, while Braze is investing heavily in AI and intelligence capabilities, some of the AI functionality still feels like an evolving part of the platform. I would like to see AI become more deeply embedded into everyday workflows—not just content creation, but also audience discovery, journey optimization, performance analysis, troubleshooting, and recommendations for improving campaigns. Overall, most of my frustrations come from wanting Braze to make its advanced capabilities easier to use, troubleshoot, and measure. The platform is extremely powerful, but there is still an opportunity to make that power more accessible. **Recommendations to others considering Braze:** To enhance the user experience and streamline the platform's capabilities, Braze could consider the following recommendations: 1. **Simplify UI/UX**: Enhance the intuitiveness and consistency of workflows, especially for advanced features like Canvas builds and Liquid personalization. 2. **Improve Debugging Tools**: Provide better visibility into data and personalization logic to facilitate troubleshooting. 3. **Strengthen Reporting and Analysis**: Develop more robust and flexible reporting tools to allow for detailed analysis directly within the platform. 4. **Optimize Integrations**: Simplify the integration process by providing clearer guidelines and examples for data structure, event taxonomy, and API usage. 5. **Enhance AI Capabilities**: Deepen the integration of AI into everyday workflows, focusing on areas like audience discovery, journey optimization, and performance analysis. 6. **Expand Documentation and Examples**: Offer more advanced, real-world implementation examples to assist users in navigating complex use cases. 7. **Review Pricing Strategy**: Ensure pricing aligns with the value provided, especially for organizations leveraging advanced features. By addressing these areas, Braze can further empower marketers to harness the full potential of the platform, making it more accessible and effective for a wide range of use cases. **What problems is Braze solving and how is that benefiting you?** Braze is helping us solve the challenge of delivering relevant, personalized communications to a very large and diverse customer base. Instead of relying on broad, one-size-fits-all campaigns, we can use customer attributes, behaviors, preferences, and real-time events to determine who receives a message, what content they see, and when they receive it. One of the biggest benefits is the ability to bring data, decisioning, personalization, and execution together in one platform. Using Canvas, Liquid, catalogs, custom attributes, events, and APIs, we can build sophisticated customer journeys and dynamically personalize content without having to create a separate campaign for every audience or use case. Braze also helps us automate communications that previously would have required more manual work. We can create always-on journeys triggered by customer behavior, manage messaging across email and push, and continuously test and optimize experiences. This allows our team to spend more time on strategy and experimentation rather than repetitive campaign execution. From a business perspective, better targeting and personalization help us make our communications more relevant, improve engagement, and ultimately drive incremental revenue. It also gives us the ability to test ideas quickly, measure results, and scale successful approaches across a large customer base. Overall, Braze is helping us move from traditional campaign-based CRM toward more automated, data-driven customer journey orchestration. The biggest benefit is being able to move faster and deliver more personalized experiences at scale while giving the marketing team greater control over execution. ### 36. Beginner-Friendly Builder, But Canvas Navigation and Data Visibility Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Photography | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I like that braze has a builder block system and it is beginner friendly, while also allowing for advanced users to tweak as needed. The canvas is also very builder friendly, and the segmentation building. **What do you dislike about Braze?** I do not like the canvas build and how lengthy it can get scrolling down, the way data is presented, that query do not extend past 1,000 rows. That we can't see inbox placement, that some canvas show entry but are sending 0. Onboarding was done with a third party company and was not helpful, we have been working directly with the braze team now, and I wish that was presented earlier on as now we have to do a complete restructure. Integrating our data has had some issues, but that is not my domain. **What problems is Braze solving and how is that benefiting you?** Braze is allowing us to send more interactive emails, but so far our uses have to provided anything that was not presented on salesforce due to onboarding issues. **Official Response from Andrea Nieto:** > Thanks for sharing your experience. Glad to hear the builder, Canvas, and segmentation tools offer an accessible experience while still providing flexibility for more advanced users. We also appreciate your candid feedback on Canvas navigation, data visibility, and the onboarding experience. We’re glad you’re working directly with the Braze team and we have also shared your feedback internally as we continue to improve the overall experience. Thanks for taking the time to provide such detailed input. ### 37. Intuitive and Powerful CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Nadeem H. | CRM Automation Expert, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Braze?** I think Braze is both very intuitive and very powerful as a tool. It always stays ahead of the curve by developing new features and AI offerings that help marketers and users like me to get the most out of it. I'm impressed with the sheer volume and quantity of customer data that Braze can handle, as well as the number of emails, notifications, and messages it can push out at the same time. Braze is flexible and seems to have something for every use case, allowing for proper segmentation and integration with different providers for custom HTML messages or using their own builders. I frequently use the custom attributes and custom events dashboard, and I also appreciate the content blocks feature and the drag-and-drop editor for emails. Setting up new workspaces is usually intuitive, making communication with marketing teams smooth, along with simple documentation for engineers to follow. **What do you dislike about Braze?** I think Braze's customer success could use some work. It feels pretty reactive interacting with our customer success managers, and I think it would be beneficial if they knew more about our work and could offer more tailored suggestions. Also, Braze is quite expensive, which might not fit everyone's budget. **What problems is Braze solving and how is that benefiting you?** Braze helps track a vast global user base, providing flexibility to target specific users with the collected data points, making it intuitive and powerful for handling customer data and marketing scenarios. ### 38. Straightforward, Modern UX—But a Few Rough Edges **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about Braze?** The UX is pretty straightforward and user friendly compared to other ESPs I have used in the past the platform is quite modern. **What do you dislike about Braze?** I would like to see more campaign data OOTB for the API campaigns than what is currently available misses subject line and other data for individual sends within the campaign. We are currently exporting all the data to a snowflake share but it is unfortunate not being able to utilize Braze's robust analytics tools for these campaigns. I'd like to see some pre-formatted audience segment reports. In Sailthru, I used these things called 'Snap Shot Reports' which populated a lot of actionable data about a specific segment of users like devices, email domains, geo, etc. Right now pulling this is a pretty manual process. We have found bugs using content blocks as well, the issue has a workaround but not a sustainable one and this has caused issues in multiple email templates as we rely on these content blocks to serve advertising so we cannot remove them. I'd also like to see collaborative editing within the bee free editor. **What problems is Braze solving and how is that benefiting you?** Braze is the ESP that sends our newsletters to our audiences. I wouldn't say it's really solving a problem, just meeting a need. **Official Response from Andrea Nieto:** > Thanks for the detailed feedback. We’re glad to hear you find Braze straightforward and user-friendly. We also appreciate your feedback on reporting, audience insights, and content workflows. We’ve shared your input with the team as we continue to improve the experience. Thanks again for taking the time to share your experience. ### 39. All-in-One Customer Engagement with Powerful Segmentation and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Binaya M. | Freelance, Media Production, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 02, 2026 **What do you like best about Braze?** What I like best about Braze is the ability to manage different customer engagement campaigns from one platform. I regularly use segmentation, campaign automation, email, push notifications, and in-app messaging. The audience tools are very helpful because I can target groups instead of sending the same message to everyone. I also like the campaign analytics UI because I can see how people interact with messages and use that information to improve future campaigns. **What do you dislike about Braze?** The biggest issue I have experienced with Braze is the learning curve. There are many features and options, so I can feel overwhelmed when you are new to the platform. Setting up more advanced campaigns can also take some time and planning. Pricing can be another concern because it may be expensive for smaller teams or businesses with limited marketing budgets. Also, I would like to see a simpler setup process for some advanced features. **What problems is Braze solving and how is that benefiting you?** Braze helps solve the problem of managing customer communication across different channels. Instead of manually planning and sending every message, I can create automated campaigns and customer journeys based on customer actions and preferences. The biggest benefit for me is saving time while making customer communication more personal. ### 40. Unified Platform Saves Time and Boosts Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Xavier C. | CRM Solutions Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 01, 2026 **Describe the project or task Braze helped with:** N/A **What do you like best about Braze?** I like how Braze provides a unified vision for everything involving a journey. It has everything in one place, like email steps, segmentation, push notifications, and liquid content, making it clear and easy to understand. The journey contains everything needed for automation or triggers without needing to switch to other places, which is very useful. I also find the features like content blocks, CSV uploads, and the media library helpful even when they are outside the journey. The ability to preview emails and pushes easily is a big plus, as well as the liquid writing, which is straightforward especially with the AI personalization tool. It's also easy to QA. Braze saves me a lot of time by having everything consolidated, unlike my previous experience with Salesforce. The introduction of AI to Braze helps in smoothly transitioning within journeys when troubleshooting or reviewing information, allowing real-time visibility. I found the setup straightforward and the certification courses helped me get started quickly, making it easy to scale up. **What do you dislike about Braze?** I'm not sure if there are many things that could be improved, but I'd say maybe Braze could try to be clearer in the improvements and the features they're working on. We don't get as good of communication about their short-term and long-term plans. Sometimes we get automated emails and presentations with dozens of features that don't apply to us much or don't feel very relevant. **Recommendations to others considering Braze:** N/A **What problems is Braze solving and how is that benefiting you?** I use Braze to send millions of personalized emails and push notifications in a timely manner, boosting customer engagement and revenue. It saves me time with its unified interface for journeys, making it easy to preview emails, troubleshoot, and quickly grasp content and functionality. ### 41. Powerful Customization, But Limited Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo B. | Revenue Operations Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 01, 2026 **What do you like best about Braze?** I really like Braze for its personalized events and real-time features. You can log a customer's actions and contact them in real-time, allowing for great personalization in communication based on what the user does in the app. I also appreciate the interface, which is quite comfortable, as well as the new features they are adding. I think Braze is at the forefront of technology and really excels in these areas. **What do you dislike about Braze?** For me, the big problem with Braze has always been the reporting. I think their reporting tool is not up to par with the other features the application has, and I always find it very difficult. I don't know if they have dashboards, but they should have more flexibility to create reports. It would be great to have a global, personalized view of the things we care about, and I think that can't be created at the moment. Additionally, the initial setup was very complicated. **What problems is Braze solving and how is that benefiting you?** I use Braze to send emails and messages on a global scale. It facilitates translation, localization, and personalization, having a greater impact on our audience. The personalized events and real-time features allow for more human and effective communication. ### 42. Empowers Teams with Autonomy and Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Mariusz O. | Customer Success Senior Manager, Online Media, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2026 **Describe the project or task Braze helped with:** Braze empowers teams by providing tools that allow for autonomy and personalization in campaign management. The platform's features, such as the canvas journey builder and Creative Studio, enable users to create and manage subscriber lifecycle flows and assets without engineering support. This independence is crucial for maintaining alignment with editorial and subscription cycles, ensuring timely and relevant content delivery. **What do you like best about Braze?** I really appreciate how Braze has freed my team from reliance on engineering, allowing us to keep pace with our editorial and subscription cycles. The canvas journey builder is particularly valuable because it lets me construct multi-step subscriber lifecycle flows without any engineering support. The Creative Studio, paired with the Canva integration, removes friction in asset creation, making it easier to ship campaigns on schedule. Personalization through Liquid scripting is at the core of our messaging, allowing us to deliver content recommendations tailored to different reader segments, effectively helping with retention and re-engagement programs. Liquid-driven personalization also plays a crucial role in ensuring the right content reaches the right audience, keeping churn in check and enhancing loyalty. The initial setup was quite easy, with no significant issues encountered. **What do you dislike about Braze?** If I were to point to a shortcoming, the AI copywriting assistance is a mixed blessing. It offers a serviceable starting point, yet every draft still calls for a careful human hand before it reaches a customer. The option to feed in our brand voice guidelines, along with reference examples, would bring the generated copy far closer to the mark. Beyond the AI copywriting refinements already noted, I would welcome more robust native reporting on long-term retention cohorts and predictive churn signals, since deeper analytics of that kind would let me tie individual journeys directly to the engagement and loyalty outcomes I am accountable for. **Recommendations to others considering Braze:** To enhance the user experience, consider integrating brand voice guidelines into the AI copywriting tool to improve the quality of generated content. Additionally, developing more comprehensive analytics for long-term retention and predictive churn could provide valuable insights for optimizing engagement strategies. **What problems is Braze solving and how is that benefiting you?** Above all, Braze has freed my function from its reliance on engineering, letting my team keep pace with our editorial and subscription cycles. In a media business where reader engagement and retention are the metrics I answer for, building responsive lifecycle journeys and re-engaging lapsing subscribers has become central to protecting our base. Liquid-driven personalization ensures the right content reaches the right audience, helping me keep churn in check and turn routine touchpoints into genuine drivers of loyalty. ### 43. Driving Revenue Through More Connected Customer Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 30, 2026 **Describe the project or task Braze helped with:** Braze is a powerful platform with strong customer support and a team that genuinely works to help customers get value from the technology. While we haven’t yet fully implemented all of Braze’s features and capabilities, we’re optimistic about the value it can bring as we continue to expand our use of the platform. **What do you like best about Braze?** From a marketing leadership perspective, our experience with Braze has been very positive, particularly when it comes to the onboarding and customer support experience. The Braze onboarding and support teams have been excellent throughout the process and consistently responsive and helpful. While some of our internal development constraints meant we weren’t able to fully onboard and utilise all of the available features, the Braze team did everything they could to help us navigate these challenges and identify practical ways to get value from the platform. We were able to successfully implement and use the SMS capabilities, which we found straightforward and easy to manage. The ability to review previous campaigns and activity also makes it easy for marketing teams to manage and reference past activity. The AI Advisor feature is also a strong addition, providing robust capabilities and useful insights, although some aspects can still be technical for a marketing-led user. The responsive support team makes it much easier to navigate these areas. I would particularly recommend scheduling a strategic call with the Customer Success team. The use cases and practical examples they provided were especially helpful in helping us understand what was possible with Braze and, importantly, how those capabilities could be aligned back to our business objectives. They took the time to understand our unique challenges and tailor recommendations accordingly, helping us identify ways to still leverage Braze despite some of our internal limitations. Overall, Braze is a powerful platform with strong customer support and a team that genuinely works to help customers get value from the technology. While we haven’t yet fully implemented all of Braze’s features and capabilities, we’re optimistic about the value it can bring as we continue to expand our use of the platform. **What do you dislike about Braze?** One area that could be improved is reporting. While the platform provides a significant amount of data and functionality, extracting and interpreting reports can be quite technical and may require additional support from development or technical teams. **Recommendations to others considering Braze:** I would particularly recommend scheduling a strategic call with the Customer Success team. The use cases and practical examples they provided were especially helpful in helping us understand what was possible with Braze and, importantly, how those capabilities could be aligned back to our business objectives. They took the time to understand our unique challenges and tailor recommendations accordingly, helping us identify ways to still leverage Braze despite some of our internal limitations. **What problems is Braze solving and how is that benefiting you?** Braze gives us another marketing channel to engage customers and drive incremental revenue through more integrated, seamless marketing communications. We also uncovered an unexpected behaviour: users were returning to previous SMS campaigns to shop, generating ongoing traffic and revenue from older campaigns. ### 44. Top-Tier Engagement with Steep Cost & Complexity **Rating:** 5.0/5.0 stars **Reviewed by:** Susmita T. | IT Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Braze?** What stands out most about Braze is how seamlessly it supports real-time, cross-channel orchestration. Canvas makes it easy to build complex, branching lifecycle flows, and it feels intuitive to test and adjust user journeys as you go. Being able to trigger contextual push notifications, in-app messages, and emails from live event streams—without needing engineering for every small tweak—is a huge win. Liquid personalization and Connected Content also make it straightforward to scale truly dynamic messaging. Overall, it connects behavioral data with campaign execution in a way that feels effortless, which makes day-to-day optimization genuinely painless. **What do you dislike about Braze?** Braze’s biggest drawback is its steep pricing and strict data-point limits, where overages can become expensive very quickly. For non-technical users, there’s also a challenging learning curve around Liquid syntax. On top of that, the out-of-the-box reporting still feels too basic unless you export raw data through paid add-ons like Currents. **What problems is Braze solving and how is that benefiting you?** Braze addresses the problem of fragmented customer data and disjointed communication by combining real-time event streaming with cross-channel orchestration. Rather than juggling separate tools for email, push, SMS, and in-app messaging—often dependent on slow, daily batch syncs—it brings live behavioral data into a single, centralized hub. That setup helps teams build hyper-personalized, context-aware user journeys, such as instantly triggering a dynamic abandoned-browse push with live pricing, without needing engineering support for every change. In the end, this kind of real-time orchestration can lift activation rates, reduce churn, and deliver a more cohesive brand experience across every touchpoint. ### 45. Empowers Consumer Communication with Powerful AI **Rating:** 4.5/5.0 stars **Reviewed by:** andrea j. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** September 29, 2026 **What do you like best about Braze?** I like Braze for its AI capabilities, analytics, and easy integration with various platforms, especially the native integration with app SDKs. These features let us test thousands of different variables and hyper-personalize communication with our consumers, which is incredibly helpful. The technology and canvas features are also standout aspects, especially compared to our previous tool, HubSpot. **What do you dislike about Braze?** Integration with WhatsApp and SMS through Braze carries higher costs compared to other partners, so we end up using webhooks instead. It would be helpful if there was integration available with other partners like Jelou and Eclipsoft to help manage these costs better. **What problems is Braze solving and how is that benefiting you?** Braze helps us automate and personalize communication, enhancing the consumer journey and boosting product sales. It allows us to test variables and hyper-personalize engagement using AI and analytics, which improves overall customer interactions. ### 46. Empowers Precise, Personalized Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Léon H. | Digital Brand Manager, Pharmaceuticals, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2026 **What do you like best about Braze?** I really value the canvas journey builder in Braze. It lets me map out a full multi-step automation flow without needing engineering support, so I can run campaigns effectively. The integration with Canva has simplified producing creative assets, making our fast-moving campaigns much easier to manage. What sets Braze apart is its personalization capability, particularly through Liquid scripting, which helps tailor product recommendations to each audience segment. This level of relevance transforms our routine messages into engaging content. Additionally, using Braze allows me to build and run separate, automated campaign journeys for different audiences, such as healthcare professionals and patient-facing segments, ensuring precise and compliant campaigns. **What do you dislike about Braze?** Where I would like to see improvement is the AI copywriting assistant. It gives me a serviceable starting point, but every draft still calls for a careful human hand before it goes anywhere. The ability to feed in our brand voice guidelines and reference examples would make that feature far more dependable. **What problems is Braze solving and how is that benefiting you?** Braze lets me create separate, automated campaign journeys without needing engineering help. I personalize recommendations by therapeutic area while ensuring proper segmentation and review. The canvas journey builder and Liquid scripting make campaigns precise and compliant, turning routine messages into engaging ones. ### 47. Flexible Automation with Improved Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Alex S. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** September 28, 2026 **What do you like best about Braze?** I like that Braze is flexible and has many open modules and integrations that we can implement. Additionally, I am interested in the artificial intelligence features, especially in terms of agents for marketing campaigns and more conversational agents that can integrate with Braze. **What do you dislike about Braze?** I feel that there are still integrations that are not well-structured, particularly regarding dashboards, as the data does not match our system in terms of revenue. A simpler integration is needed, without having to work through queries on our part, which is often complicated to understand. Additionally, the initial setup was a bit complex for our technical team. **What problems is Braze solving and how is that benefiting you?** I use Braze to automate campaigns and recover lost customers in the funnel. Its flexibility and multiple integration modules assist in these tasks. ### 48. Strong cross-channel coordination with usually timely personalization and improved AI decisioning **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmed A. | Team Lead, Marketing and Advertising, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from English using AI. **Reviewed Date:** September 14, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Braze?** Braze coordinated customer engagement across channels very well for me: SMS, Email, IAM, and Push. Personalization has usually felt timely and relevant. I’ve also used the AI for content optimization, the Query Builder, and Decision Split, and it’s been a significant improvement in which message or experience customers receive. **What do you dislike about Braze?** I don’t fully trust the AI capabilities overall. Accuracy and consistency have been mixed, and it’s only somewhat easy to catch and correct mistakes. I’m also only moderately confident about how responsibly my data is handled, the controls over what data AI can access, and how well it explains why it produced a specific result. **What problems is Braze solving and how is that benefiting you?** I’ve seen significant improvement in which message or experience customers receive, and Braze has helped me coordinate engagement across SMS, Email, IAM, and Push. Personalization is usually timely and relevant. ### 49. Powerful Platform with Easy UI, Needs Catalog Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Manikrishna G. | associate developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 21, 2026 **What do you like best about Braze?** I have used Braze for CRM domain in my office, primarily for email development and campaign building. It's a powerful platform, the most impressive I've seen, and I really find it good to use. They consistently introduce new features, which I think is good. The UI feature is very easy, and the initial setup was very easy as well. The UI is very good and understandable by everyone. I primarily use the campaign building and canvas building features the most. **What do you dislike about Braze?** I find that Braze's catalog building is not as effective as it could be. There's a limit in the catalog building feature that I think should be improved. **What problems is Braze solving and how is that benefiting you?** Braze simplifies campaign and email development, automating processes with powerful features. It has an easy UI that everyone can understand, making setup and use straightforward. ### 50. Centralized cross-channel campaigns with helpful (but not perfect) AI suggestions **Rating:** 4.0/5.0 stars **Reviewed by:** Andres S. | Programmatic Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 16, 2026 **What do you like best about Braze?** I like having a centralized tool to manage audiences, messaging, and campaign journeys. It made it easier to coordinate customer engagement across channels, keep messaging consistent across different touchpoints, and adjust campaigns based on how users were responding. The AI capabilities were also useful for refining messaging and generating variations for different audience segments, giving me a few useful alternatives quickly so I could compare tones and angles. **What do you dislike about Braze?** The AI suggestions were more of a good starting point than something I could use as-is. I still needed to adjust the messaging to better fit the audience and overall marketing strategy. **What problems is Braze solving and how is that benefiting you?** It helped me coordinate cross-channel engagement and keep messaging consistent. The AI sped up early messaging work by quickly generating alternatives and variations, which helped me compare different tones and angles before finalizing a campaign. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [How are you handling UTM tracking and email analytics workflow in Braze?](https://www.g2.com/discussions/how-are-you-handling-utm-tracking-and-email-analytics-workflow-in-braze) - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-10-03+20%3A33%3A09+-0500&secure%5Bsession_id%5D=9e0d55d6-1e33-487f-ba59-195ca77841ef&secure%5Btoken%5D=eb4e539b2ccd10aa812c371619018c01ca84a8aa6ab2fc3de147406d2a81013e&format=llm_user) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Multiple Data Sources - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (826 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,578 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,412 reviews)