Braze Reviews & Product Details

One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys

Straightforward and intuitive UI

Excellent ability to create segments and filters, combine them and use them for sending lists, filters or triggers

Many advanced scheduling and AB testing options

Easy to use journey editor

Works with liquid programming language to create complex logic

Ability to create Braze-to-Braze API calls that update segments, create custom events and allow a lot of flexibility based on the existing custom fields without a need for a business analyst or a front-end coder Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.

I like how easy Braze is to use! The drag and drop feature is super easy to use and lets me customize my emails how I want. I am on braze on every day and build and launch emails often! Was super easy to learn how to use and it is much better than an old email platform I used to use. Review collected by and hosted on G2.com.

I would love it if there was a way to easily convert HTML templates to drag and drop. In trying to switch my emails from html to drag and drop, and cannot get exact specifications to be the same and it is quite frustrating. Review collected by and hosted on G2.com.

What stands out about Braze is its ability to seamlessly combine robust automation with personalized customer experiences across multiple channels. The platform’s user-friendly design makes it easy to build sophisticated customer journeys that respond dynamically to user behavior. Real-time analytics give me immediate feedback, enabling quick adjustments to boost engagement. This combination of flexibility and insight allows me to deliver timely, relevant messages that truly resonate with my audience. Review collected by and hosted on G2.com.

The onboarding process could be smoother, as the extensive features and options can feel overwhelming initially. A more structured and interactive onboarding experience would be helpful for getting new users up to speed quickly. Also, while advanced segmentation options are powerful, they sometimes require a steep learning curve to master fully, which can slow down campaign execution. Review collected by and hosted on G2.com.

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. Review collected by and hosted on G2.com.

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

What I love best about Braze is the learning portal. As a newbie, understanding the platform seemed like attempting algebra as a 3 year old, but the learning portal & live trainings have made using Braze very easy. Review collected by and hosted on G2.com.

I just started using Braze for 5 months now. So, don't know yet what I dislike about the Braze. Review collected by and hosted on G2.com.

Braze is a powerful and flexible CRM platform that enables our team to execute highly personalized, real-time customer journeys at scale. Its strength lies in the combination of robust segmentation, event-based triggering, and multi-channel orchestration (push, in-app messages, email, content cards) within a single platform. The Canvas and Campaign tools make it easy to test, iterate, and operationalize lifecycle strategies quickly, while Liquid personalization allows us to tailor messaging dynamically without heavy engineering dependency. On top of that, Braze’s documentation, customer support, and willingness to co-build through betas make it a strong long-term partner rather than just a vendor. Review collected by and hosted on G2.com.

None so far. Braze usage has been incredible Review collected by and hosted on G2.com.

Braze just gets it. It’s super easy to use and implement, brings all your channels together, and lets you build smart, personalised campaigns without the tech headache. Perfect for busy teams who want to move fast and make real connections. There are tons of resources and also love the community feature. Review collected by and hosted on G2.com.

There’s definitely a learning curve with Braze, and you’ll need to go through a ton of resources and documentation but honestly, that feels like part of the deal. The good news is, there’s plenty of suppot to guide you, and once you get the hang of it, it’s totally worth it! Review collected by and hosted on G2.com.

I find the user interface of Braze very easy to use. New employees and junior managers can quickly get up to speed, which leads to relatively efficient usage. The setup of segmentation, canvas, and campaigns is very good. Additionally, the testing time is impressively fast – test SMS, test emails, and test in-app messages can be sent quickly. These are the advantages I find the strongest. Review collected by and hosted on G2.com.

In Braze's Canvas feature, it is not possible to depict truly complex and long-running user flows. Users cannot be sent back to the beginning or to another step they have already been to at the end of a flow, which increases the number of campaigns that need to be set up. There are differences in how segmentation can be used in the segmentation feature and in campaign segmentation, which is a major problem. Segment extensions are not synchronized in real-time, but only once a day, which means they are not up-to-date 99 percent of the day. The analysis in Braze is very weak, especially regarding A/B testing and flow analyses, as only four can be set and nothing can be adjusted after the campaign starts. Email marketing practices, such as countdowns and access to GIF platforms, are missing in Braze. The landing page feature is very weak and has not been optimized for a long time. During the implementation of Braze, there was little support from the onboarding team in defining data and campaigns. Review collected by and hosted on G2.com.

I use Braze to send email campaigns to our members and audience, keeping them updated with all the email communications and what's happening in the business, which is very helpful. I appreciate not having to set up email templates from scratch because it's a tedious process. The email testing and AB testing features are very user-friendly and help me understand the best ways to reach my audience. What I like most about Braze is the drag-and-drop editor. As someone without a heavy technical background, creating emails becomes easy and user-friendly. The drag-and-drop editor saves time and helps me work better with the brand and content team. I can easily show our stakeholders changes like adjusting the color on an email header without any hard coding. It's great that I can change prebuilt templates anytime and anywhere, which supports brand consistency and allows for better collaboration with the marketing team. I also appreciate the support from Braze's account managers, who make the setup process easy by being available to help through calls and emails, capturing every pain point and resolving them during onboarding. Review collected by and hosted on G2.com.

I feel like with Braze, one thing I don't like about it is that you can't really delete email templates. You archive them, and then sometimes they appear in the list anyway. And that also goes for the data as well. Sometimes there's an issue with the data list upload, and it would be nice if we can delete segments or things that we don't need to use anymore. It just clogs the whole process because even if you archive it, you do see it. I also feel like it needs a chat space, like, even through a Zoom call, so you can jump on a call with the agent, share screens, or something. Or even just live chat to get support rather than through email all the time. I find the chat experience could be improved. Review collected by and hosted on G2.com.

I like that Braze is user-friendly, with constant updates and new features that inspire new campaign ideas. It allows me to add custom attributes and custom events, integrating these with my app. The regular updates keep it always growing, which is something I appreciate. I also find the integrations very useful because I can use APIs with other services to get the information I need for personalization or targeting the right audience. It's great that I can track specific events and integrate with CDPs like MParticle or Segment to gather valuable data for my campaigns. Review collected by and hosted on G2.com.

A challenge I have is that I cannot see the unique values I have in my custom attributes or custom events. Not having a place to see the database and being able to query it with SQL feels sometimes like a black box. I need to check in many places if the value I'm using is the correct one. It would be easier if we could access the database from Braze itself. Also, for Braze initial setup is crucial to have an engineer or technical person who understands your data and the campaigns you want to build. Review collected by and hosted on G2.com.