Introducing G2.ai, the future of software buying.Try now
Compare Braze and Insider One 
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,461)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeInsider One
Star Rating
(1,288)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in ease of use and implementation, with many users highlighting the platform's intuitive onboarding process and quick setup. This is reflected in feedback praising the speed of implementation and the reactivity of technical support, making it a strong choice for teams looking to get started quickly.
- Users say that Braze offers powerful segmentation and event-based triggering capabilities, which allow for highly personalized customer journeys. Reviewers appreciate the flexibility of the platform, noting that it enables complex audience paths and effective integration with external tools.
- According to verified reviews, Insider One stands out for its customer support, with users mentioning the ongoing guidance and recommendations provided by account managers. This level of support contributes to a positive user experience, especially for those new to the platform.
- Reviewers mention that while Braze is robust in its features, some users have encountered challenges with configuration and matching specific workflow needs. This can lead to a steeper learning curve compared to Insider One, which is often praised for its user-friendly interface.
- G2 reviewers highlight that Insider One's ability to create tailored experiences for different customer segments, such as first-time visitors and loyal customers, is a significant advantage. This feature allows businesses to optimize their marketing strategies effectively, enhancing overall engagement.
- Users report that Braze's documentation is of high quality, making it easier for teams to understand and utilize the platform's capabilities. However, some users still feel that the overall user experience could be improved compared to Insider One, which consistently receives higher ratings for usability and support.
Pricing
Entry-Level Pricing
Braze
No pricing availableInsider One
No pricing availableFree Trial
Braze
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.5
957
9.4
1,158
Ease of Use
8.3
1,165
9.4
1,171
Ease of Setup
7.6
649
9.0
623
Ease of Admin
8.5
357
9.1
323
Quality of Support
8.5
910
9.6
1,157
Has the product been a good partner in doing business?
8.9
365
9.5
325
Product Direction (% positive)
9.2
922
9.7
1,110
Features by Category
Email Marketing
8.8
566
9.6
511
8.8
536
9.6
490
8.4
539
9.6
493
8.3
450
9.6
434
Online Marketing
6.9
356
Feature Not Available
8.4
478
9.6
530
8.7
520
9.6
545
8.4
493
9.5
534
7.3
371
Feature Not Available
Lead Management
7.5
391
9.5
504
7.5
397
9.5
502
8.6
535
9.6
549
6.8
324
Feature Not Available
7.4
352
9.5
481
7.5
380
9.5
446
Feature Not Available
9.5
485
7.8
381
9.6
469
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
9.4
440
Feature Not Available
9.4
451
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.7
532
9.4
531
Feature Not Available
9.4
526
Feature Not Available
9.4
520
6.7
399
9.4
517
Feature Not Available
9.1
420
Platform
8.3
447
9.5
528
Feature Not Available
9.5
278
8.5
443
9.6
506
7.7
349
9.5
443
7.7
400
9.4
448
8.5
430
9.5
489
Feature Not Available
9.4
429
Agentic AI - Marketing Automation
6.5
39
8.9
24
6.6
37
8.8
24
6.7
37
8.9
24
6.5
37
8.8
24
6.4
37
8.8
24
6.4
36
8.8
23
Integration
7.9
449
9.4
498
8.1
432
9.4
498
7.9
391
9.4
459
Visitor Behavior
Not enough data
9.5
580
Not enough data
9.6
599
Not enough data
9.5
543
Templates
Not enough data
9.5
559
Not enough data
9.5
603
Not enough data
9.6
596
Personalization
Not enough data
9.6
588
Not enough data
9.5
575
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
569
Not enough data
9.6
571
Not enough data
9.6
596
Not enough data
9.6
584
Multichannel
Not enough data
9.6
588
Not enough data
9.5
524
Not enough data
9.6
586
Administration
Not enough data
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
577
Agentic AI - E-Commerce Personalization
Not enough data
8.2
19
Not enough data
8.1
19
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
9.7
601
8.5
198
9.6
581
Targeting
8.6
192
9.6
594
8.5
177
9.6
564
Triggered Content
7.7
116
9.5
502
9.1
199
9.5
499
9.1
195
9.7
553
Personalized Content
7.4
116
9.6
539
7.1
110
9.6
517
7.0
107
9.6
577
Agentic AI - Personalization Engines
7.0
9
8.7
13
6.9
9
8.8
14
7.5
10
8.9
15
6.7
9
8.8
14
6.9
9
8.8
14
6.5
9
8.9
15
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.6
84
8.0
66
9.4
78
8.7
67
9.5
79
8.2
64
9.4
80
8.1
63
9.4
84
8.1
65
9.4
82
8.7
66
9.5
85
8.3
66
9.4
80
SMS Platform
7.9
64
9.4
83
8.5
63
9.5
84
Feature Not Available
9.3
78
Feature Not Available
Feature Not Available
8.4
63
9.3
84
7.9
63
9.3
83
Agentic AI - SMS Marketing
6.3
16
8.8
20
6.5
16
8.8
20
6.5
16
8.7
20
6.8
16
8.8
20
6.6
16
8.7
21
6.4
16
8.6
21
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.4
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
8.3
110
9.5
654
|
Verified
8.5
106
9.5
653
|
Verified
Platform Data
7.6
109
9.4
637
|
Verified
7.4
103
9.4
615
|
Verified
7.6
108
9.3
650
|
Verified
7.5
107
9.3
617
Platform Additional Functionality
7.7
105
9.5
621
|
Verified
7.6
104
9.5
616
|
Verified
Feature Not Available
9.4
604
Agentic AI - Customer Journey Analytics
6.5
31
8.7
35
6.4
30
8.5
34
6.7
30
8.6
33
6.6
30
8.6
32
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
9.4
50
9.0
13
9.5
54
8.5
13
9.5
50
8.9
12
9.5
51
8.6
12
9.5
49
8.3
12
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
9.6
51
8.2
13
9.5
49
Feature Not Available
9.4
48
8.2
13
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
6.4
32
8.8
32
6.2
32
8.7
31
6.4
32
8.7
31
6.2
32
8.6
30
6.2
32
8.7
31
6.2
32
8.6
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
9.3
624
7.7
473
|
Verified
9.4
696
7.0
342
|
Verified
9.3
557
|
Verified
6.9
370
|
Verified
9.4
602
|
Verified
Campaigns
7.5
329
|
Verified
9.4
580
|
Verified
9.0
462
|
Verified
9.7
699
|
Verified
7.6
311
9.4
486
6.6
232
9.2
486
8.9
441
|
Verified
9.6
573
|
Verified
8.7
454
|
Verified
9.6
659
|
Verified
Engagement
7.4
267
9.6
627
Platform
8.3
391
9.6
675
8.2
363
|
Verified
9.4
626
|
Verified
7.9
320
9.5
547
Agentic AI - Mobile Marketing
6.5
40
9.0
31
6.7
42
9.0
30
6.7
40
8.9
30
6.6
40
9.0
29
6.5
40
9.0
29
6.5
41
9.0
30
Categories
Categories
Shared Categories
Braze and Insider One are categorized as Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, E-Commerce Personalization, Customer Data Platform (CDP), and Bot Platforms
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.4%
Retail
25.9%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.7%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
