# Leading customer relationship tool for software companies

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you're a software company looking for the best way to manage leads, strengthen customer relationships, and improve team performance. There are several top CRM platforms worth exploring, such as <strong>Pipedrive</strong>, <strong>Hubspot Sales Hub</strong>, and <strong>Salesforce</strong>. These tools offer features like pipeline management, automation, and integration with tools developers and marketers already use. Here are some of the leading CRM solutions by business size:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/categories/crm/small-business"><strong>Small Business</strong></a><strong> CRM Tools</strong></p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pipedrive/reviews"><strong>Pipedrive</strong></a>: Designed for simplicity, Pipedrive offers a clean visual sales pipeline and customizable workflows. It’s perfect for small dev teams and founders managing deals without a dedicated sales ops lead.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/freshsales/reviews"><strong>Freshsales</strong></a>: Combines email, phone, and automation features in one place. Its AI-driven lead scoring and ease of use make it great for startups and early-stage SaaS businesses.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/categories/crm/mid-market"><strong>Mid-Market</strong></a><strong> CRM Tools</strong></p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot CRM</strong></a>: Known for its ease of use and depth of marketing integration, HubSpot helps growing software teams connect sales, marketing, and support in one platform.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoho-crm/reviews"><strong>Zoho CRM</strong></a>: A flexible platform offering automation, lead management, and reporting. Zoho is great for mid-sized software companies needing control and customization without enterprise-level costs.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/categories/crm/enterprise"><strong>Enterprise</strong></a><strong> CRM Tools</strong></p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews"><strong>Salesforce Sales Cloud</strong></a>: Built for scale, Salesforce supports global sales teams with advanced reporting, integrations, and workflow automation—ideal for large SaaS companies with complex sales cycles.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/dynamics-365-sales/reviews"><strong>Microsoft Dynamics 365 Sales</strong></a>: A powerful CRM that connects seamlessly with other Microsoft products. It’s well-suited for enterprises needing both CRM and ERP integration for managing end-to-end operations.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">You can explore more tools like these in the full <a class="a a--md" elv="true" href="https://www.g2.com/categories/crm">CRM software category</a>. Whether you’re a startup just building your pipeline or an enterprise managing global sales teams, these CRMs can help you stay organized, close more deals, and grow efficiently.</p>

##### Post Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;These are just a few CRM tools that I think any software company could use. I divide it out by business size and which ones I think would sutie the business size the best.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: Industry Analyst
- Net upvotes: 1




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