AB Tasty helps us test campaign assumptions based on real user behavior, instead of guesses. I particularly value A/B testing for evaluating landing pages, call to actions, messaging, and overall customer journey. In addition, targeting capabilities really allow us to adapt experiments for various segments. The results give us data to discuss performance and define next steps. Review collected by and hosted on G2.com.

It does take a little while to get the hang of with dealing with numerous experiments, different target audiences and varied tracking needs. I check the setup thoroughly before launching any tests. I also feel the reports could be a little more straightforward, especially if an overview is required of the results. Review collected by and hosted on G2.com.

The service task involves setting up and managing A/B tests to optimize user experience and product performance. This includes configuring experiments, analyzing results, and collaborating with cross-functional teams to implement changes based on data insights. Review collected by and hosted on G2.com.

I appreciate that AB Tasty allows me to easily modify the product and run experiments without having to create major development tickets for every test. As a product manager, I can A/B test different page experiences, measure user behavior, and use these results when collaborating with design and engineering teams on roadmap decisions. The dashboard is also very user-friendly once the initial setup is complete. Review collected by and hosted on G2.com.

Above all, the ease of testing and optimizing a landing without heavily involving the development team. For someone working with PPC and ecommerce, being able to test changes and see if they really improve conversion is very useful to me. The value is good compared with what we're paying. The main benefit is the time we save setting up and analyzing experiments, as well as being able to test changes without relying heavily on development resources. When the tests lead to even a small improvement in conversion rate, the additional revenue can easily justify the cost. Review collected by and hosted on G2.com.

Perhaps the learning curve at the beginning. Some configurations can be somewhat complex, and to get the most out of the tool, you need to dedicate a lot of time to it. Review collected by and hosted on G2.com.

Easy-to-use visual editor that lets marketers create experiments without extensive coding.

Advanced experimentation with A/B, multivariate, split URL, and server-side testing.

AI-powered capabilities that help generate ideas, analyze results, and speed up experiment creation.

Powerful audience segmentation and personalization to deliver tailored experiences based on user behavior and intent.

Real-time reporting and statistical analysis that help teams make confident, data-driven decisions Review collected by and hosted on G2.com.

Pricing: The platform can be expensive for small businesses or startups, making it more suitable for mid-sized and enterprise organizations. Review collected by and hosted on G2.com.

A big advantage of AB Tasty is that it’s an all-in-one platform. Instead of juggling multiple tools, AB Tasty brings together testing, personalization, feature experimentation, and user segmentation in one place. Review collected by and hosted on G2.com.

Many users feel the pricing is high compared to the value, especially if you don’t end up using all the features. It’s often seen as better suited for mid-to-large companies rather than startups. Review collected by and hosted on G2.com.

It's a really fleshed out web optimization platform. The AI features are more promising than most of the competitors. I'm also a fan of their recent partnership with Optimizely, as there are a lot of benefits that could come from that.

Integrations are solid. Connects to GA4 easily.But I think the thing I like most is the support. They get back to me really quick. Their onboarding is also extensive, although some of that seems to be tiered with the package you get. Review collected by and hosted on G2.com.

As with most A/B testing platforms, you have to get used to the UI and where everything is placed. It's mostly intuitive, but a few things were ticky to find. Pricing can also be a bit steep. You do get a lot for it, however. Review collected by and hosted on G2.com.

The team’s support and response time have been a standout for me. I’ve had issues with other platforms that outsource customer service, which has led to major delays in getting problems resolved. Here, I feel like I can actually get help in a reasonable timeframe. I also appreciate how active the platform is in developing new features, which gives me confidence it will be around for the long term compared with others. Review collected by and hosted on G2.com.

At the moment, there aren’t any straightforward native connections to Salesforce. Because of that, I haven’t been able to use the platform’s analytics capabilities, since there’s no easy way for our firm to link intakes to their corresponding statuses. With these integrations missing, I’ve had to create my own in-house calculations to track experiment probabilities and results, using a Google Sheets-GA4 integration. And our long-term play is to bring in Segment, which integrates with AB Tasty. Review collected by and hosted on G2.com.

I appreciate AB Tasty for its usefulness in A/B testing, which I find easy to get hands-on with. The setup process was quite straightforward, thanks to the helpful guidance from assigned advisers. I value how AB Tasty reduces the time and resources needed to implement website changes, especially when our developers are occupied. The ability to employ personalization through AB Tasty is highly beneficial for making changes efficiently. Review collected by and hosted on G2.com.

I find the process of setting up specific tracking quite tedious as it requires communication with the AB Tasty developer team, which can be cumbersome for our team. Additionally, I would like the reporting feature to include a sorting function for goals based on specific metrics such as conversion gain or conversion rate, which would make it easier for us to communicate results. Review collected by and hosted on G2.com.

What I value most is its "drag-and-drop" visual editor. I find it extremely intuitive and it allows me to make changes to the website interface quickly, without having to constantly write code. Review collected by and hosted on G2.com.

Sometimes, the visual editor can take a while to load, especially when the web page is very heavy or includes many external scripts. Review collected by and hosted on G2.com.

The CDN update on the preview link is fast—almost immediately, I’m able to see the changes. That’s something I really dislike in Convert. Review collected by and hosted on G2.com.

UX is pretty all over the place. Setting up audiences is very frustrating. Like if i want to setup a test on cookie, its very confusing Review collected by and hosted on G2.com.