[ Act-On Reviews ](https://www.g2.com/products/act-on/reviews) [ Act-On Reviews ](https://www.g2.com/products/act-on/reviews) # Act-On Pricing Overview [Editedit](https://my.g2.com/act-on/pricings) ## Act-On Pricing Key Insights Last updated on Apr 09, 2026 * * * Act-On offers **2 pricing editions** , starting from **$900** to **$2,000**. Act-On pricing tiers are designed to support different usage levels and team sizes. Act-On does not offer a **free trial**. Compare the Act-On pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Act-On Software** for **custom pricing**. * * * Professional — $900 / Per Month Enterprise — $2,000 / Per Month Rated 4.1 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Professional Starting at $900.00 Per Month [Request Demo](#) Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. - Automated engagement programs - Track website and landing page visitors - Score visitors, prospects and customers - Create contact lists based on behavior and demographics - Target emails and messaging to contact segments - Deliver landing pages and forms that engage your market and capture info - Dozens of pre-built templates for landing pages, forms, and emails - Open API, Zapier and Cazoomi enables customers to build the martech they need - Interactive analytics and reporting dashboards - AI Predictive lead score - AI Audience Insights Show More Enterprise Starting at $2,000.00 Per Month [Request Demo](#) Complete Professional platform, plus additional capabilities for teams with advanced strategies. Starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required. - Automated engagement programs - Track website and landing page visitors - Score visitors, prospects and customers - Create contact lists based on behavior and demographics - Target emails and messaging to contact segments - Deliver landing pages and forms that engage your market and capture info - Dozens of pre-built templates for landing pages, forms, and emails - Open API, Zapier and Cazoomi enables customers to build the martech they need - Interactive analytics and reporting dashboards - AI Predictive lead score - AI Audience Insights - CRM Integration - Data Studio for advanced reporting and BI integration - Account-Based Marketing Show More While some vendors charge you for every contact in your database, Act-On is different. Our pricing is focused on where we drive value for you, which is when you engage with contacts. Why pay for a database and contacts that you aren’t interacting with? We are proud to offer Active Contact Pricing for every account. Pricing information for Act-On is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Act-On must be conducted with the seller. Standard support is included with every subscription and we provide premium service packages for every business need. Get the details on all of our Onboarding and Support packages at www.act-on.com/product/services/ Pricing information was last updated on December 19, 2025 Show More ## Act-On Pricing FAQs Generated using AI ### Is Act-On free, or does it offer a free trial? No. According to G2 data, Act-On does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options. ### How much does Act-On cost in 2026? According to G2 data, Act-On pricing in 2026 starts at $900.00 and can reach $2,000.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Act-On Software's official pricing page for the most current details. ### Who is Act-On pricing best suited for? Based on G2 reviewer demographics and feedback, Act-On's pricing is best suited for mid-market companies with 51 to 1,000 employees that need a full-featured marketing automation platform without the complexity or cost of enterprise solutions like Marketo or Eloqua. G2 reviewers from industries including computer software, marketing and advertising, information technology, and healthcare frequently highlight Act-On as ideal for small-to-mid marketing teams managing email campaigns, lead scoring, and CRM integration. The Professional tier appeals to growing businesses with moderate contact volumes, while the Enterprise tier suits organizations requiring Account-Based Marketing and advanced reporting. Small businesses with tight budgets may find Act-On's pricing of $900/month a stretch, per multiple G2 reviews. ### What are the key differences between the free and paid versions of Act-On? Act-On does not offer a free version. According to G2's pricing data for Act-On, the entry point is the Professional tier starting at $900/month, which includes core marketing automation features such as automated engagement programs, lead scoring, landing pages, AI Predictive lead scoring, and API access for up to 2,500 active contacts and 3 marketing users. Act-On's Enterprise tier, starting at $2,000/month, adds CRM integration, Account-Based Marketing, and Data Studio for advanced reporting. G2 reviewers note that several valuable capabilities, including Data Studio and certain AI tools, come at additional cost beyond the base tiers, making the total investment higher than the listed starting prices suggest. ### Is Act-On considered good value for its pricing? Act-On's value perception is mixed but leans positive among G2 reviewers, particularly for mid-market companies. Many G2 users highlight that Act-On delivers enterprise-grade marketing automation at a more accessible price than competitors like Marketo, Eloqua, Pardot, and HubSpot. Reviewers frequently praise the active-contact pricing model, unlimited storage, and outstanding customer support as strong value drivers. However, cost concerns are a recurring theme, especially among small businesses and solo marketers who find Act-On's pricing of $900/month and above difficult to justify. G2 reviews of Act-On also flag additional charges for features like Data Studio and AI tools as frustrating, suggesting the base price does not always reflect the full cost of ownership. ## Top-Rated Alternatives [ ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5 (938) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5 (14,138) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") Ortto 4.4/5 (609) ](https://www.g2.com/products/ortto/reviews) [ View All Alternatives ](https://www.g2.com/products/act-on/competitors/alternatives) ## Act-On Pricing Reviews (2) MG Mamta G. Analyst Small-Business (50 or fewer emp.) 7/10/2025 More Options - - [Respond as Act-On](https://www.g2.com/survey_responses/act-on-review-11383814/official_response/new) "Act-On" 5/5 What do you like best about Act-On? Act on is easily used by average people who don't have technical skill. It combines landing pages , forms , webinars and CRM integration in one place. It saves time and reduces manuall work on email marketing, follow ups and also it can tailor workflows, email and landing pagers to our brand. Review collected by and hosted on G2.com. What do you dislike about Act-On? As a user i want somewhere improve i.e, outdated user interface, reporting limitations and learning curve for complex workflows and also we are facing occassional bugs. Review collected by and hosted on G2.com. What problems is Act-On solving and how is that benefiting you? It solves the problem of unclear data. Help me track leads and engagement in real time. It makes targeting and follow ups more effective Help me make data driven marketing decission. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Devyanish K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devyanish K.") DK Devyanish K. Consultant - Tech Consulting Small-Business (50 or fewer emp.) 7/8/2025 More Options - - [Respond as Act-On](https://www.g2.com/survey_responses/act-on-review-11375459/official_response/new) "A powerful marketing automation tool with room for UX improvements" 4/5 What do you like best about Act-On? Act-On offers a wide array of marketing automation features, including lead scoring, email drip campaigns, landing page creation, and automated workflows. What stands out is the intuitive campaign builder and segmentation capabilities that make targeting specific user groups seamless. Review collected by and hosted on G2.com. What do you dislike about Act-On? While the platform is feature-rich, the user interface can feel dated and unintuitive at times, especially for new users. Certain tasks, like editing email templates or managing lists, require extra steps that could be more streamlined. Additionally, the reporting dashboard lacks flexibility and advanced customization compared to competitors. Review collected by and hosted on G2.com. What problems is Act-On solving and how is that benefiting you? Act-On helps automate and streamline complex marketing workflows, making it easier to manage multi-channel campaigns without the need for constant manual input. It enables effective lead nurturing by tracking user behavior and scoring leads, helping the sales team prioritize follow-ups. The platform also improves marketing ROI by delivering timely insights and improving campaign personalization. Review collected by and hosted on G2.com. 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