Act-On Pricing Overview

No. According to G2 data, Act-On does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

According to G2 data, Act-On pricing in 2026 starts at $900.00 and can reach $2,000.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Act-On Software's official pricing page for the most current details.

Based on G2 reviewer demographics and feedback, Act-On's pricing is best suited for mid-market companies with 51 to 1,000 employees that need a full-featured marketing automation platform without the complexity or cost of enterprise solutions like Marketo or Eloqua. G2 reviewers from industries including computer software, marketing and advertising, information technology, and healthcare frequently highlight Act-On as ideal for small-to-mid marketing teams managing email campaigns, lead scoring, and CRM integration. The Professional tier appeals to growing businesses with moderate contact volumes, while the Enterprise tier suits organizations requiring Account-Based Marketing and advanced reporting. Small businesses with tight budgets may find Act-On's pricing of $900/month a stretch, per multiple G2 reviews.

Act-On does not offer a free version. According to G2's pricing data for Act-On, the entry point is the Professional tier starting at $900/month, which includes core marketing automation features such as automated engagement programs, lead scoring, landing pages, AI Predictive lead scoring, and API access for up to 2,500 active contacts and 3 marketing users. Act-On's Enterprise tier, starting at $2,000/month, adds CRM integration, Account-Based Marketing, and Data Studio for advanced reporting. G2 reviewers note that several valuable capabilities, including Data Studio and certain AI tools, come at additional cost beyond the base tiers, making the total investment higher than the listed starting prices suggest.

Act-On's value perception is mixed but leans positive among G2 reviewers, particularly for mid-market companies. Many G2 users highlight that Act-On delivers enterprise-grade marketing automation at a more accessible price than competitors like Marketo, Eloqua, Pardot, and HubSpot. Reviewers frequently praise the active-contact pricing model, unlimited storage, and outstanding customer support as strong value drivers. However, cost concerns are a recurring theme, especially among small businesses and solo marketers who find Act-On's pricing of $900/month and above difficult to justify. G2 reviews of Act-On also flag additional charges for features like Data Studio and AI tools as frustrating, suggesting the base price does not always reflect the full cost of ownership.