VerticalResponse Reviews & Product Details

VerticalResponse Overview

What is VerticalResponse?

VerticalResponse®, a Deluxe company, helps businesses connect with their customers on email, social media and more. Create, manage and optimize email marketing campaigns in just a few clicks, with no design or coding experience needed. Choose from a variety of mobile-responsive, attractive templates, or build messages from scratch using our easy email editor. Save time with automatic welcome messages and other autoresponders that ensure a great experience for your email subscribers. Engage your audience even more with social posts, landing pages and customer surveys you can create and publish in minutes. Additionally, VerticalResponse integrates with Salesforce and dozens of other online platforms, making it easy to capture customer data that flows right into your contact lists. Over 1,400,000 businesses of all sizes have trusted the VerticalResponse platform with their email marketing needs.

VerticalResponse Details
Languages Supported
English, Spanish
Product Description

VerticalResponse provides email marketing software and services for small and medium businesses in a variety of industries.


Seller Details
Seller
Deluxe Corporation
Ownership
DLX
Company Website
Phone
+1 (855) 533-5893
Year Founded
1915
HQ Location
Shoreview, MN
Total Revenue (USD mm)
$1,849
LinkedIn® Page
www.linkedin.com
5,004 employees on LinkedIn®
Description

At Deluxe, we’re an essential partner to your small business or financial institution. By providing the products, services and advice you need, we help our customers achieve—and often exceed—their goals.


Overview Provided by:
Terry Rolen
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VerticalResponse Reviews

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Assistant Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
User Experience Design Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Vertical initial reaction is very user friendly. You need not be highly skilled or understand HTML. This has fantastic convergence with my development . the company, which allows us to retrieve emails from people who do use ones elements for charities, or to register as volunteers or participants in our many projects and programs. Review collected by and hosted on G2.com.

What do you dislike?

The design capabilities are rigid. My design designers hate this and contend why CC or CM are easy to use and more innovative Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure that your email lists are imported into an Excel document so you can easily add them to your acct when you created. As well, be sure to purchase scheme based about how many connections you have. We seemed to have a larger facebook profile because we had to improve right from behind a few times. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Information systems, I do that to get our email out to our shoppers and to inform them about the classes we offer but to make them aware upon where trade displays we are going to attend Review collected by and hosted on G2.com.

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Open Discussions in VerticalResponse
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Nothing, they used to be a great service but are no longer dependable Review collected by and hosted on G2.com.

What do you dislike?

They haven’t updated their technology, the editor is the worst out there, I’ve used a lot of different companies. And Vertical Response customer service is even worse, they just don’t respond to emails at all. They eliminated their phone service as well Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Stay away from this company. Their service is horrible and their technology is no longer dependable. It’s not worth the risk Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used to use them for our email campaign but now they’re more of a liability than anything Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Easy to create Custom Landing page for your email campaign.

Track and monitor your Email campaign performance.

Advance Email features to Send unlimited emails report.

Customizable pop-up forms and Automated follow-up emails.

It provide Live customer support to solve issue in emails campaign. Review collected by and hosted on G2.com.

What do you dislike?

We are using Vertical Response for our business and find great response with it. It provide services in limited budget with advance functions. Non of the issue got after using it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We recommend VerticalResponse for business growth, It was amazing experience with VerticalResponse email software. It provides secure system to hide your personal information. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we were searching best email marketing software for our business than we found Vertical Response email software. We checked it prices and services, Everything fit in our budget and fulfill our business requirement. First we used its basic version and after that pro version to increase business profit. It was awesome experience for our business. It is easy to send bulk emails directly to customer with out spamming. In it we can customizable pop-up forms, landing pages, according to business need. Review collected by and hosted on G2.com.

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AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I really like the multi platform communication. The ability to schedule all my post in one area. We used VR to send our newsletter and enjoyed how easy it was to train students to use the software. Review collected by and hosted on G2.com.

What do you dislike?

I would say the price is an issue. The ease of use is tricky too. It is not very intuitive and hard to teach people how to use it. Landing page was something I was interested in, but it was not easy to navigate. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The software has actually not been working for us for the last few months. We paid for a new subscription and it will not let us create our newsletters or access or mailing list. The interaction of post clicked seems to be not working fully either. Review collected by and hosted on G2.com.

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Office Administrator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We've used VR with Salesforce for the past 6 years. It works great and love that it automatically provides a history of each email in each person's record. There are templates to choose from and we created our own for what we specifically wanted. It is easy to clone a form to change it from week to week. The customer service is great. I always quickly get a live, very knowledgeable person without having to go through a long or cumbersome telephone menu. Analysis/reporting function is very intuitive and easily and quickly available for what we need. Review collected by and hosted on G2.com.

What do you dislike?

The formatting gets wonky at times but I've had that in other programs as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We get information out quickly and easily to our membership. It can be long newsletters or quick "heads up" information. And it looks great on all mobile devices. Review collected by and hosted on G2.com.

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CM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I really like the free trial that enables a potential customer to actually try out the platform. I found the platform to be much easier to use than most that I have tried. I found the platform to be very simple to use and very user friendly for even a technicality challenged individual. Most people don’t want or have time to learn a new system of tools. Review collected by and hosted on G2.com.

What do you dislike?

The pricing plan for larger list. I prefer and am using a platform that is all inclusive and is much less per month. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Very good platform if meets within your budget Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am no longer using the platform. Review collected by and hosted on G2.com.

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Comittee Member, Mentorship Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very useful for large distribution list. You can build new emails and manage outbound messaging. Review collected by and hosted on G2.com.

What do you dislike?

Pricing for premium usage is a bit expensive for my organization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

None. Organizing email list Review collected by and hosted on G2.com.

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AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The software links Salesforce contacts with email and is quite easy to use. It also shows which messages bounce so that you can remove those contacts from your list. Review collected by and hosted on G2.com.

What do you dislike?

The format is not very updated or professional. You have to do a lot of the formatting yourself and it is very similar to a Word document. The template could be improved/updated. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think that Vertical response could implement some format templates so that the software doesn't become too outdated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The software allows you to share information with a large multitude of contacts and saves a lot of time, especially in a business development role. Quantity/volume is very important and sending mass email blasts is helpful to quickly get results. Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Simple layout makes it easy for me to create professionally designed email marketing pieces with ease Review collected by and hosted on G2.com.

What do you dislike?

The grouping of contacts is a little cumbersome as is the ability to delete a campaign if you just want to trash it in design and start over. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Vertical Response if an excellent answer to email marketing needs Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Its made frequent emailing multitudes much easier and by getting information out, I get sales leads in. Review collected by and hosted on G2.com.

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Booking Agent
Entertainment
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like that Vertical Response provides free and/or discount solutions for non-profits Review collected by and hosted on G2.com.

What do you dislike?

The interface is extremely slow, so we end up sending fewer newsletters than we normally would because it often crashes or has errors. It reminds me of early 2000s technology. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Vertical Response is still one of the only products that gives free e-mail marketing services to non-profits up to 10,000 e-mail addresses. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am on the board of a non-profit that has limited funding. We deeply appreciate that Vertical Response donates solutions so the charity can reach up to 10K users without needing to pay any monthly fees. Review collected by and hosted on G2.com.

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UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Seemed easy to use. I remember a fairly positive experience. Review collected by and hosted on G2.com.

What do you dislike?

I think that competitors have a better offering. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Needed email marketing automation. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

At the time it was great for basic email creation. Very simple user interface and the templates to choose from work well for a variety of purposes. List upload and sending was not an issue (some platforms can make it a hurdle just to go through this step). Review collected by and hosted on G2.com.

What do you dislike?

If you wanted to do anything more sophisticated you have better options out there. If you want better organization of campaigns, list management, etc., you won't get that with VerticalResponse. Again, great for your average ESP but nothing that makes it especially noteworthy. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have basic needs, this will work. If not, you'll want to look for a more robust option. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

At the time we needed a program with easy template building and list importing. This made us efficient on several projects prior to upgrading our system to the advanced integration we have now, but we are also managing a large inventory and that type of sophistication is necessary. Review collected by and hosted on G2.com.

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AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I absolutely hated using vertical response. The only easy part of VR was importing the email addresses to use and that was only because it was attached to our salesforce CRM. Review collected by and hosted on G2.com.

What do you dislike?

Where to begin, creating an email to go out was next to impossible. It was no where near the ease of use that one should find in 2018. I used to call it Windows 97. Remembering which way to create your campaign was hard enough but one in VR, if you didn't already make your graphics as a jpg on Photoshop, you had to have knowledge on how to write HTML. While importing names was semi easy, remembering which buttons to push in order to pull the report is next to impossible. I never was able to pulll email addresses out the same way. Analytics were not available when I used it, however we switched early in 2018 and it may be available now though I doubt it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would tell them not to. Use something like mailchimp. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were trying to begin strengthening our marketing. As a relatively small non profit we have very few staff members and the ones that we do have often don't have the knowledge on how to utilize things of this nature. Something like MailChimp is much easier for people with no knowledge to utilize. Review collected by and hosted on G2.com.

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Assistant Facility Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very basic email marketing service...the non-profit send level is great for 10k sends per month. Review collected by and hosted on G2.com.

What do you dislike?

It is a bit tough to customize existing templates. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great for Non-Profits who have less than 10k sends per month Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

For non-profits, we are sending quarterly newsletters. Review collected by and hosted on G2.com.

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UN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Vertical response is very easy to use. YOu dont have to be professional or know HTML. It has great integration with my web site forms, this allows us to collect emails from people who use our forms for donations, or registration as volunteers or particpants in our many programs and projects. Review collected by and hosted on G2.com.

What do you dislike?

I wish they had more preset templates. This would be great8 Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They have a free non profit plan that is amazing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

email Communication with multiple groups and segments of my organization. The ability to segment and use diff. lists for each group of people we communicate with. Review collected by and hosted on G2.com.

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Real Estate Photographer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

There is great feedback on the results of the campaign in the back office. That was helpful. Review collected by and hosted on G2.com.

What do you dislike?

It was a little hard to setup initially and make changes to the selected templates. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have a way to constantly inform our clients about specials, new products, etc. Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

They provide 10,000 free emails each month for non-profits. They also have really good list segmentation. Review collected by and hosted on G2.com.

What do you dislike?

Their newer layout formats were harder to use, although optimized for mobile. They also have issues with being marked by spam on all Microsoft accounts (hotmail, live, outlook, etc) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

There is a learning curve and some limitations, but the product offered is one of the best on the markets. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use VR to provide updates about events and keep people informed. Review collected by and hosted on G2.com.

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Broker Associate
Real Estate
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Easy to use and can send multiple eblasts in one sitting. Review collected by and hosted on G2.com.

What do you dislike?

The rigidness of the graphic capabilities. My graphic artists dislike it and claim that CC and CM are easier to use and allow more creativitiy Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am reaching masses and have made some sales just from my VR emails. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Vertical Response is easy to use. It has many templates to choose from. Review collected by and hosted on G2.com.

What do you dislike?

I don't like that you cannot create a registration for someone to sign up and pay for something. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a good product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Communications, I use it to get our newsletter out to our customers as well as inform them of classes we are offering and keep them updated as to what trade shows we will be attending Review collected by and hosted on G2.com.

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AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Vertical response has a super simple interface that includes professional templates and customizable designs. You are able to manipulate an email in any way you'd like through the easy drag and drop system. Review collected by and hosted on G2.com.

What do you dislike?

Vertical response could improve its bounce rate stats through improved research into the firewalls that are blocking the emails. This would increase the delivered emails which is a vital number to any business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are streamlining our brand through cohesive messaging via email. We are able to simply make copies of old email and update the content to match our needs. Review collected by and hosted on G2.com.

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AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like that they seem to be working on themselves. I've noticed a big jump in the past year. It's also free which is nice Review collected by and hosted on G2.com.

What do you dislike?

It can be a little confusing with lists, contact forms, etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reaching those who sign up for events and have attended past events. Review collected by and hosted on G2.com.

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Creator / Editor / Publisher
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Easy to use interface, great analytics super templates! Review collected by and hosted on G2.com.

What do you dislike?

I can't think of a single thing I do not like... Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You will not be disappointed! Whether your a novice or a pro the VR platform is easy to use! Saves you money and time! Highly productive tool! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This is a great tool for our non-profit clients that are working with a limited budget. Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love the non-profit program Vertical Response offers. It allows me to send 10,000 emails for free, allowing to save more money for operating our non-profit. It is easy and reasonably inexpensive to add more 'sends' too, making it a great option for us. Review collected by and hosted on G2.com.

What do you dislike?

The UI is a bit dated and can feel clunky at times. Most actions are logically organized, but they do not feel very accessible, and I don't necessarily 'feel good' when using their interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The product is technically great at what it aims to do, but is a bit less user-friendly than some of the alternatives. Great option for non-profit customers! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With the non-profit program, Vertical Response has allowed us the flexibility to build out our email campaign program. We can experiment sending a lot of emails that help us refine our trategy for targeting our donors and supporters. Review collected by and hosted on G2.com.

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UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The process simple. Just three steps to sending our mailing lists, blasts and one-off communications. Review collected by and hosted on G2.com.

What do you dislike?

Every once and awhile the template must be adjusted and it is important to want your heading text in the HTML version and the text based version. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Vertical Response is simple. Everything is easy to use. It is easy to manage lists. Easy to create new lists. Easy to manage newsletters, blasts and communications. The historical reports are good and the followup actions are helpful Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Month customer newsletter. One-off communications to our customers. Marketing blasts to attract new customers Review collected by and hosted on G2.com.

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