# Best Mobile Advertising Software - Page 2

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](
https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS




  
## How Many Mobile Advertising Software Products Does G2 Track?
**Total Products under this Category:** 217

### Category Stats (May 2026)
- **Average Rating**: 4.22/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 37
- **Buyer Segments**: Small-Business 48% │ Mid-Market 48% │ Enterprise 3%
- **Top Trending Product**: Adsquare (+0.017)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,100+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Mobile Advertising Software Is Best for Your Use Case?

- **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
- **Highest Performer:** [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
- **Easiest to Use:** [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
- **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews)
- **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)

  
---

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---

  ## What Are the Top-Rated Mobile Advertising Software Products in 2026?
### 1. [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews)
  AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate AppDiscovery?**

- **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.3/10)

**Who Is the Company Behind AppDiscovery?**

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin (18,380 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (616 employees on LinkedIn®)
- **Ownership:** NASDAQ: APP

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 2. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews)
  Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 78
**How Do G2 Users Rate Luna from Unity?**

- **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Luna from Unity?**

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity (113,242 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,133 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Games, Marketing and Advertising
  - **Company Size:** 53% Mid-Market, 30% Small-Business


### 3. [Airtory](https://www.g2.com/products/airtory/reviews)
  Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 46
**How Do G2 Users Rate Airtory?**

- **Close Ecosystem API:** 8.6/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Airtory?**

- **Seller:** [Airtory](https://www.g2.com/sellers/airtory)
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **Twitter:** @airtoryHQ (488 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/airtory (23 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 53% Mid-Market, 30% Small-Business


### 4. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews)
  Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 46
**How Do G2 Users Rate Epom Ad Server?**

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Epom Ad Server?**

- **Seller:** [Epom](https://www.g2.com/sellers/epom)
- **Year Founded:** 2011
- **HQ Location:** Kiev, Ukraine
- **Twitter:** @EpomAdServer (983 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 30% Mid-Market


#### What Are Epom Ad Server's Pros and Cons?

**Pros:**

- Campaign Management (2 reviews)
- Customer Support (2 reviews)
- Features (2 reviews)
- Helpful (2 reviews)
- Ad Management (1 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Complex Setup (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Documentation (1 reviews)

### 5. [Perion One](https://www.g2.com/products/perion-one/reviews)
  Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 90
**How Do G2 Users Rate Perion One?**

- **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.3/10)

**Who Is the Company Behind Perion One?**

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Company Website:** https://www.perion.com/
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®)
- **Ownership:** NASDAQ: PERI

**Who Uses This Product?**
  - **Company Size:** 49% Mid-Market, 45% Small-Business


#### What Are Perion One's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Centralized Management (1 reviews)
- Customer Support (1 reviews)
- Customization (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Data Management (1 reviews)
- Expensive (1 reviews)
- Inaccuracy (1 reviews)

### 6. [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews)
  SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 40
**How Do G2 Users Rate SplitMetrics Acquire?**

- **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind SplitMetrics Acquire?**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,501 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (168 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** E-Learning, Leisure, Travel & Tourism
  - **Company Size:** 43% Mid-Market, 33% Small-Business


#### What Are SplitMetrics Acquire's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Customer Support (6 reviews)
- Features (6 reviews)
- Time-saving (6 reviews)
- Automation (5 reviews)

**Cons:**

- Limited Features (3 reviews)
- Data Inaccuracy (2 reviews)
- Ineffective Recommendations (2 reviews)
- Lack of Detail (2 reviews)
- Budget Management (1 reviews)

### 7. [EXADS](https://www.g2.com/products/exads/reviews)
  EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate EXADS?**

- **Close Ecosystem API:** 8.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind EXADS?**

- **Seller:** [EXADS](https://www.g2.com/sellers/exads)
- **Year Founded:** 2013
- **HQ Location:** Sandyford, IE
- **Twitter:** @exads (90 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (61 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 75% Mid-Market, 19% Small-Business


#### What Are EXADS's Pros and Cons?

**Pros:**

- Advertising (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Setup Ease (1 reviews)
- User Interface (1 reviews)


### 8. [Marin Software](https://www.g2.com/products/marin-software/reviews)
  Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 442
**How Do G2 Users Rate Marin Software?**

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Marin Software?**

- **Seller:** [Marin Software](https://www.g2.com/sellers/marin-software)
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @MarinSoftware (10,886 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/49553/ (236 employees on LinkedIn®)
- **Ownership:** NASDAQ:MRIN

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, Media Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 51% Mid-Market, 25% Enterprise


### 9. [Brandzooka](https://www.g2.com/products/brandzooka/reviews)
  Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 41
**How Do G2 Users Rate Brandzooka?**

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.6/10 (Category avg: 8.3/10)

**Who Is the Company Behind Brandzooka?**

- **Seller:** [Brandzooka](https://www.g2.com/sellers/brandzooka)
- **Year Founded:** 2015
- **HQ Location:** Boulder, Colorado
- **Twitter:** @Brandzooka (11,115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9281930/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 75% Small-Business, 18% Mid-Market


### 10. [Liftoff](https://www.g2.com/products/liftoff/reviews)
  Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization. The Liftoff dashboard allows users to manage site content, products, users, and discounts, and configure metrics, analytics, and ERP integrations in a single interface. Stores can be given custom domain names, custom SSL certificates are supported, and users can also add blogs, news feeds, and other data-driven content to their site. For payment processing, Liftoff supports multiple payment gateways, including PayPal, Authorize.Net, Payflow Pro and PayTrace. Purchase orders are also supported, and users can control customer credit, discounts, gift cards, and more. Inventory levels are updated automatically with every sale, and users are alerted when inventory drops below specified levels. Taxes are automatically calculated, and automatic shipment rating for both UPS and USPS is supported, for domestic and international shipments. The ordering process can be customized using workflow rules to manage customer messaging, hold orders for approval, and more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Liftoff?**

- **Ease of Use:** 9.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Liftoff?**

- **Seller:** [Launchpad Intelligent Software](https://www.g2.com/sellers/launchpad-intelligent-software)
- **Year Founded:** 2012
- **HQ Location:** Austell, Georgia
- **LinkedIn® Page:** https://www.linkedin.com/company/7802380 (17 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 73% Small-Business, 18% Enterprise


#### What Are Liftoff's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (2 reviews)
- App Variety (1 reviews)
- Inventory Management (1 reviews)
- No Coding (1 reviews)

**Cons:**

- Confusion (1 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Missing Features (1 reviews)
- Poor Customer Support (1 reviews)

### 11. [Realize](https://www.g2.com/products/taboola-realize/reviews)
  Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.


  **Average Rating:** 2.9/5.0
  **Total Reviews:** 30
**How Do G2 Users Rate Realize?**

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.5/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Realize?**

- **Seller:** [Taboola](https://www.g2.com/sellers/taboola)
- **Company Website:** https://Taboola.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @taboola (11,204 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,022 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### What Are Realize's Pros and Cons?

**Pros:**

- Advertising (1 reviews)
- Affordable (1 reviews)
- AI Writing Assistance (1 reviews)
- Audience Reach (1 reviews)
- Business Promotion (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Inaccuracy (1 reviews)
- Integration Problems (1 reviews)
- Lack of Innovation (1 reviews)

### 12. [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews)
  Yelp is a website and mobile app that connects people with great local businesses and business owners with their communities.


  **Average Rating:** 2.6/5.0
  **Total Reviews:** 40
**How Do G2 Users Rate Yelp Advertising?**

- **Close Ecosystem API:** 5.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 5.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 6.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 5.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Yelp Advertising?**

- **Seller:** [Yelp for Business Owners](https://www.g2.com/sellers/yelp-for-business-owners)
- **Year Founded:** 2004
- **HQ Location:** San Francisco, CA
- **Twitter:** @Yelp (98,226 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/31517/ (7,113 employees on LinkedIn®)
- **Ownership:** YELP

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 68% Small-Business, 24% Mid-Market


### 13. [Skai](https://www.g2.com/products/skai/reviews)
  Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 281
**How Do G2 Users Rate Skai?**

- **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Skai?**

- **Seller:** [Skai](https://www.g2.com/sellers/skai)
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @skaicommerce (7,450 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167470/ (732 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 44% Mid-Market, 30% Enterprise


#### What Are Skai's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Automation (2 reviews)
- Customer Support (2 reviews)
- Ad Management (1 reviews)
- Analytics (1 reviews)

**Cons:**

- Poor Reporting (2 reviews)
- Ad Issues (1 reviews)
- Adjustment Difficulty (1 reviews)
- Campaign Management (1 reviews)
- Campaign Management Issues (1 reviews)

### 14. [Moloco](https://www.g2.com/products/moloco/reviews)
  Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. \* Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. \* Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. \* Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Moloco?**

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Moloco?**

- **Seller:** [Moloco, Inc](https://www.g2.com/sellers/moloco-inc)
- **Year Founded:** 2013
- **HQ Location:** Redwood City, California
- **Twitter:** @MolocoHQ (1,069 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/moloco (883 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Mid-Market, 33% Small-Business


#### What Are Moloco's Pros and Cons?

**Pros:**

- Account Management (1 reviews)
- Analytics (1 reviews)
- Campaign Management (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)


### 15. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)
  MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 118
**How Do G2 Users Rate MediaMath by Infillion?**

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind MediaMath by Infillion?**

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** https://infillion.com/
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech (304 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (174 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 51% Mid-Market, 25% Small-Business


#### What Are MediaMath by Infillion's Pros and Cons?

**Pros:**

- Ad Management (1 reviews)
- Advertising Management (1 reviews)
- Budget Management (1 reviews)
- Campaign Management (1 reviews)
- Campaigns (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Complex Setup (1 reviews)
- Complex User Interface (1 reviews)
- Dashboard Issues (1 reviews)
- Difficult Navigation (1 reviews)

### 16. [Amobee](https://www.g2.com/products/amobee/reviews)
  Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth. That’s good for you. Good for your business. Good for consumers.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 50
**How Do G2 Users Rate Amobee?**

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.3/10)

**Who Is the Company Behind Amobee?**

- **Seller:** [Amobee](https://www.g2.com/sellers/amobee)
- **Year Founded:** 2005
- **HQ Location:** Redwood City, CA
- **Twitter:** @amobee (7,892 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167080/ (172 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Enterprise, 35% Mid-Market


### 17. [Acquisio](https://www.g2.com/products/acquisio/reviews)
  Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.\* \*Based on Acquisio 2017 Performance Report


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 77
**How Do G2 Users Rate Acquisio?**

- **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Acquisio?**

- **Seller:** [Newfold Digital](https://www.g2.com/sellers/newfold-digital-4c64a919-88b7-411e-9b13-d2582a7459fb)
- **Year Founded:** 2021
- **HQ Location:** Jacksonville, Florida
- **Twitter:** @Domaindotcom (162,918 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/newfold/ (4,018 employees on LinkedIn®)
- **Ownership:** Newfold Digital

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 67% Small-Business, 29% Mid-Market


### 18. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews)
  Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 175
**How Do G2 Users Rate Yahoo AdTech DSP?**

- **Close Ecosystem API:** 2.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.4/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Yahoo AdTech DSP?**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,248 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 45% Small-Business, 37% Mid-Market


#### What Are Yahoo AdTech DSP's Pros and Cons?

**Pros:**

- Advertising Management (1 reviews)
- Audience Targeting (1 reviews)
- Campaigns (1 reviews)
- Design Quality (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Ad Issues (1 reviews)
- Ad Management Issues (1 reviews)
- Campaign Management Issues (1 reviews)
- Delayed Implementation (1 reviews)
- Delay Issues (1 reviews)

### 19. [Choozle](https://www.g2.com/products/choozle/reviews)
  Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 198
**How Do G2 Users Rate Choozle?**

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Choozle?**

- **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc)
- **Company Website:** https://www.choozle.com
- **Year Founded:** 2012
- **HQ Location:** Denver, Colorado
- **Twitter:** @choozle (1,237 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2893114/ (52 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 73% Small-Business, 21% Mid-Market


#### What Are Choozle's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Team Helpfulness (3 reviews)
- Analytics (2 reviews)
- Analytics Insights (2 reviews)
- Audience Analysis (2 reviews)

**Cons:**

- Insufficient Training (2 reviews)
- Time Management Issues (2 reviews)
- Account Issues (1 reviews)
- Account Management Issues (1 reviews)
- Campaign Management (1 reviews)

### 20. [Leadbolt](https://www.g2.com/products/leadbolt/reviews)
  Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Interested in managing campaigns at your own pace? Advertisers can choose between two distinct Self-Serve Mobile Advertising Buying Platforms: o Self-Serve Standard Account, for advertisers who prefer to buy on CPM & CPC o Self-Serve CPI Mobile Ad Platform exclusively for app-install marketers – Buy on CPI, only pay for installs Sign up here: https://www.leadbolt.com/advertisers-signup-cpi/ Check out our Self-Serve Platform details here: https://www.leadbolt.com/advertiser-accounts/ OR Fully-Managed mobile advertising service - Let our campaign experts achieve top performance from start to finish. Leadbolt delivers more than 10 billion ads a month, across 65,000 apps worldwide. Leadbolt is privately held and headquartered in Sydney, Australia with offices in Los Angeles, San Francisco and Bangalore. For more information, visit www.leadbolt.com  


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 26
**How Do G2 Users Rate Leadbolt?**

- **Performance and Reliability:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Leadbolt?**

- **Seller:** [Leadbolt](https://www.g2.com/sellers/leadbolt)
- **Year Founded:** 2010
- **HQ Location:** Sydney, Australia
- **Twitter:** @leadbolt (1,828 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1183933/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 53% Small-Business, 47% Mid-Market


### 21. [Pokkt](https://www.g2.com/products/pokkt/reviews)
  Pokkt is a mobile video advertising platform.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Pokkt?**

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Pokkt?**

- **Seller:** [Pokkt](https://www.g2.com/sellers/pokkt-41259ed1-ccff-4acb-8f0a-f35a62ceb814)
- **Year Founded:** 2012
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/pokktads/ (41 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 90% Small-Business, 10% Enterprise


### 22. [Rover](https://www.g2.com/products/rover/reviews)
  Designed in the browser and delivered natively in your app. No dev resources or app updates required. Rover drives mobile engagement and monetization with better mobile campaigns.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Rover?**

- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Rover?**

- **Seller:** [Rover](https://www.g2.com/sellers/rover)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/roverlabs-lis (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 73% Small-Business, 18% Enterprise


### 23. [WideOrbit](https://www.g2.com/products/wideorbit/reviews)
  Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 50
**How Do G2 Users Rate WideOrbit?**

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind WideOrbit?**

- **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group)
- **Year Founded:** 1999
- **HQ Location:** Toronto, Ontario
- **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (203 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Broadcast Media, Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 34% Enterprise


### 24. [LiveIntent](https://www.g2.com/products/liveintent/reviews)
  LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate LiveIntent?**

- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind LiveIntent?**

- **Seller:** [LiveIntent](https://www.g2.com/sellers/liveintent)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/734773/ (84 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 44% Mid-Market, 31% Small-Business


#### What Are LiveIntent's Pros and Cons?

**Pros:**

- Affordable (1 reviews)
- Audience Reach (1 reviews)
- Budget Management (1 reviews)
- Efficiency (1 reviews)
- Low Costs (1 reviews)

**Cons:**

- Ad Restrictions (1 reviews)
- Functionality Limitations (1 reviews)
- Integration Issues (1 reviews)
- Limited Features (1 reviews)
- Limited Functionality (1 reviews)

### 25. [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews)
  GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate GroundTruth Ads Manager?**

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind GroundTruth Ads Manager?**

- **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth)
- **Year Founded:** 2009
- **HQ Location:** New York, US
- **Twitter:** @groundtruthco (3,536 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18109829 (386 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 64% Mid-Market, 36% Small-Business



    ## What Is Mobile Advertising Software?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Mobile Advertising Software?
    - [Display Advertising Software](https://www.g2.com/categories/display-advertising)
    - [Video Advertising Software](https://www.g2.com/categories/video-advertising)
    - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

  
---

## How Do You Choose the Right Mobile Advertising Software?

### What You Should Know About Mobile Advertising Software

### What is Mobile Advertising Software?

There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising.

Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined.

Key Benefits of Mobile Advertising Software

- Reach audiences on the devices they use most: their phones and tablets
- Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location
- Boost your advertising engagement rates, as users tend to spend more time with interactive ads
- Save money by running campaigns at a fraction of the cost of traditional advertising channels
- Enjoy a higher click-through rate compared to desktop advertisements

### Why Use Mobile Advertising Software?

The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy.

With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising).

### Who Uses Mobile Advertising Software?

Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area.

**Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising).

**Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising.

### Kinds of Mobile Advertising Software

Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these.

**Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting.

**Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content.

**In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information).

**Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads.

**Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications.

**SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty.

### Mobile Advertising Software Features

Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess.

**Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities.

Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad.

**Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once.

As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time.

**Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc.

#### Additional Features of Mobile Advertising Software

**Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.)

**Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using.

**Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness.

### Trends Related to Mobile Advertising Software

**Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand.

**Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future.

### Potential Issues with Mobile Advertising Software

**Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices.

### Software and Services Related to Mobile Advertising Software

[**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include.

[**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers.

[**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.