# Best Mobile Advertising Software - Page 3 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Category Overview **Total Products under this Category:** 218 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,100+ Authentic Reviews - 218+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Mobile Advertising Software At A Glance - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bdisplayable_resource_id%5D=1633&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%2Fenterprise&secure%5Btoken%5D=7b174d6d2eab7246d4ec99ae77ca62c64a9e3be620a50cfa7a99157eb1692015&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews) SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **User Satisfaction Scores:** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2) - **Year Founded:** 2013 - **HQ Location:** Wilmington, US - **Twitter:** @SmartyAds (403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (74 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 14% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (3 reviews) - Easy Setup (3 reviews) - Setup Ease (3 reviews) - Campaign Management (2 reviews) - Customer Support (2 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Restrictions (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Delivery Issues (1 reviews) ### 2. [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews) Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. **Average Rating:** 3.7/5.0 **Total Reviews:** 18 **User Satisfaction Scores:** - **Performance and Reliability:** 7.1/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Magnite](https://www.g2.com/sellers/magnite) - **Year Founded:** 2007 - **HQ Location:** Playa Vista, CA - **Twitter:** @magnite (36,350 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (961 employees on LinkedIn®) - **Ownership:** NASDAQ: MGNI **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Mid-Market, 56% Enterprise ### 3. [TubeMogul](https://www.g2.com/products/tubemogul/reviews) TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control. **Average Rating:** 3.5/5.0 **Total Reviews:** 32 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.5/10) - **Ease of Use:** 7.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (959,279 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 66% Mid-Market, 25% Enterprise ### 4. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.3/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (872 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 45% Mid-Market ### 5. [AdView](https://www.g2.com/products/adview/reviews) AdView enables supplying and buying of mobile ad traffic for many domestic mobile application publishers. **Average Rating:** 3.8/5.0 **Total Reviews:** 7 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [AdView](https://www.g2.com/sellers/adview) - **Year Founded:** 2010 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/adviewexchange (39 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Small-Business, 29% Enterprise ### 6. [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews) Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com **Average Rating:** 4.4/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group) - **HQ Location:** Carlsbad, California - **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (514 employees on LinkedIn®) - **Ownership:** STO: VER **Reviewer Demographics:** - **Company Size:** 46% Mid-Market, 23% Small-Business ### 7. [Unity Ads](https://www.g2.com/products/unity-ads/reviews) Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. **Average Rating:** 4.3/5.0 **Total Reviews:** 61 **User Satisfaction Scores:** - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (112,874 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,133 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Senior Software Engineer - **Top Industries:** Computer Software, Computer Games - **Company Size:** 64% Small-Business, 28% Mid-Market ### 8. [Digital Turbine](https://www.g2.com/products/digital-turbine/reviews) Digital Turbine simplifies app advertising, recommendation, delivery and tracking. **Average Rating:** 4.7/5.0 **Total Reviews:** 6 **User Satisfaction Scores:** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.5/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Digital Turbine](https://www.g2.com/sellers/digital-turbine) - **Year Founded:** 1998 - **HQ Location:** Austin, US - **Twitter:** @digitalturbine (4,796 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/digital-turbine (1,030 employees on LinkedIn®) - **Ownership:** NASDAQ: APPS **Reviewer Demographics:** - **Company Size:** 83% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Integrations (1 reviews) - Platform Quality (1 reviews) ### 9. [IDB Mobile](https://www.g2.com/products/idb-mobile/reviews) Mobile is not the future, it is the now. It has become our communications hub, our entertainment portal, our primary source of media, our wallet and our gateway to real-time information tailored to our needs. Join the revolution! **Average Rating:** 5.0/5.0 **Total Reviews:** 6 **User Satisfaction Scores:** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [IDB Mobile](https://www.g2.com/sellers/idb-mobile) - **Year Founded:** 2003 - **HQ Location:** Estepona, ES - **LinkedIn® Page:** https://www.linkedin.com/company/idb-mobile-technology (57 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 10. [ONE by AOL: Advertisers](https://www.g2.com/products/one-by-aol-advertisers/reviews) ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [ADTECH](https://www.g2.com/sellers/adtech) - **Year Founded:** 1998 - **HQ Location:** Dreieich, DE - **Twitter:** @ADTECHAdServer (1,431 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/233052/ (212 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 43% Small-Business, 29% Mid-Market ### 11. [Shirofune](https://www.g2.com/products/shirofune/reviews) Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management. **Average Rating:** 5.0/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.5/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Shirofune](https://www.g2.com/sellers/shirofune) - **Year Founded:** 2014 - **HQ Location:** El Segundo, US - **Twitter:** @Shirofune_ad (1,570 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shirofune-usa/ (13 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Consulting - **Company Size:** 60% Small-Business, 30% Mid-Market ### 12. [Vertoz](https://www.g2.com/products/vertoz/reviews) Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our company’s proprietary technology, advanced capabilities and the programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”. Our Ingenious Programmatic Plex, self-serve DSP, gives your business uplift in terms of extended audience reach, optimized campaign delivery, cross platform optimization and the best conversion rates to match your advertising and marketing goals. Connect to our premium publishers, ad-exchanges and SSP’s to serve your ad to the right audience at right time and place. Target the right audience and reconnect with them anywhere. Hence, leverage our superior technology and unique custom models for your campaigns. Reach out to viewers universally with our multi-screen solutions. We ensure your advertising presence is present on all devices and platforms. Vertoz’s dedicated account specialists ensure complete optimization and support, while our experienced Ad Ops team monitors the quality of publisher websites that we partner with. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A Vertoz also has offices in other locations like San Francisco, London, Dubai, Mumbai & New Delhi. **Average Rating:** 4.3/5.0 **Total Reviews:** 7 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Vertoz](https://www.g2.com/sellers/vertoz) - **Year Founded:** 2012 - **HQ Location:** Mumbai, IN - **Twitter:** @vertozgroup (1,492 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2501416 (298 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 43% Mid-Market, 43% Small-Business ### 13. [Adsquare](https://www.g2.com/products/adsquare/reviews) Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific. **Average Rating:** 3.9/5.0 **Total Reviews:** 5 **User Satisfaction Scores:** - **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Adsquare](https://www.g2.com/sellers/adsquare) - **Year Founded:** 2012 - **HQ Location:** Berlin, DE - **Twitter:** @adsquarecom (1,395 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adsquare-gmbh/ (127 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 83% Mid-Market, 17% Enterprise ### 14. [Netsertive](https://www.g2.com/products/netsertive-netsertive/reviews) Netsertive is the leader in multi-location digital marketing technology, empowering brands and locations to transform fragmented, siloed digital marketing into a unified, data-driven growth engine that maximizes local leads and revenue. Its Mulit-Location Experience (MLX) Platform drives digital presence (reviews, local listings, maps, social), media channels (search, social, display, video, connected TV), localized content (location microsites, promotions pages) and critical integrated capabilities (lead routing, call tracking, conversion optimization, CRM/lead integration) across all of the brand’s local markets. Through its proprietary Multi-Location Experience (MLX) Platform and expert Customer Experience team, Netsertive delivers a unique blend of centralized brand control and hyper-local marketing execution, ensuring every location benefits from scalable, efficient digital marketing while maintaining brand consistency and network-wide visibility for the brand. Discover how Netsertive can help your business harness the power of tech-enabled localized marketing and achieve growth without growing pains at www.netsertive.com. **Average Rating:** 3.7/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.5/10 (Category avg: 8.5/10) - **Ease of Use:** 6.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Netsertive](https://www.g2.com/sellers/netsertive) - **Year Founded:** 2009 - **HQ Location:** Morrisville, US - **Twitter:** @Netsertive (2,174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/913411/ (68 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 40% Enterprise, 40% Mid-Market ### 15. [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera (572,117 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,404 employees on LinkedIn®) - **Ownership:** Opera Limited (NASDAQ: OPRA) **Reviewer Demographics:** - **Company Size:** 63% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (9 reviews) - Audience Targeting (5 reviews) - Simple (5 reviews) - Audience Reach (4 reviews) - Setup Ease (4 reviews) **Cons:** - Limited Audience Reach (3 reviews) - Limited Reporting (3 reviews) - Poor Reporting (3 reviews) - Inaccurate Tracking (2 reviews) - Inefficient Targeting (2 reviews) ### 16. [RevX: Mobile Programmatic Platform](https://www.g2.com/products/revx-mobile-programmatic-platform/reviews) Made for Growth, Built for App Marketers RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We help customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. The key highlights: 1. Flexible Programmatic full-funnel solution for your specific needs - Choose a managed service with full transparency or our self-serve in-house bidder. 2. Transparency - 100% transparency for every impression served. 3. AI & App Intelligence - Supply optimization and audience modeling leveraging 1st and 3rd party data. 4. CPI/CPA prediction and dynamic real-time targeting - Deep learning algorithms for bid optimization on all funnel stages. 5. Creative Innovation - Dynamic creative feeds and varied creative formats to maximize personalization & engagement. 6. Lift & Incrementality focused - Integrated modules to measure incrementality with accessible dashboards. 7. Massive scale - High-audience outreach via integrations across all programmatic ecosystem. For more information visit revx.io. **Average Rating:** 4.2/5.0 **Total Reviews:** 8 **User Satisfaction Scores:** - **Close Ecosystem API:** 5.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [RevX](https://www.g2.com/sellers/revx) - **Year Founded:** 2014 - **HQ Location:** Singapore - **Twitter:** @RevX_Platform (122 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10129177 (80 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Mid-Market, 25% Small-Business #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Efficiency (1 reviews) - Inventory Management (1 reviews) - Platform Usability (1 reviews) - Simple (1 reviews) ### 17. [AdFalcon](https://www.g2.com/products/adfalcon/reviews) AdFalcon is a mobile advertising network providing mobile advertising experience to advertisers, publishers, developers and mobile users. **Average Rating:** 4.6/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Close Ecosystem API:** 8.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [QTrak](https://www.g2.com/sellers/qtrak-d6a65456-98ed-439c-bd35-669c83a0ef12) - **HQ Location:** N/A - **Twitter:** @Noqoush (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/noqoush-mobile-media-group/about/ (2 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Enterprise, 25% Small-Business ### 18. [Byyd](https://www.g2.com/products/byyd/reviews) byyd is the leading mobile Demand-side Platform that enables advertisers to connect with precisely targeted mobile audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [byyd](https://www.g2.com/sellers/byyd) - **Year Founded:** 2014 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/4866736 (123 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 75% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Advertising (3 reviews) - Results (2 reviews) - Targeting Options (2 reviews) - Business Promotion (1 reviews) - Campaign Management (1 reviews) **Cons:** - Limited Customization (1 reviews) - Poor Interface Design (1 reviews) ### 19. [RTB House](https://www.g2.com/products/rtb-house/reviews) RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **User Satisfaction Scores:** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house) - **Year Founded:** 2012 - **HQ Location:** Warsaw, Poland - **LinkedIn® Page:** https://www.linkedin.com/company/rtb-house/ (1,405 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 60% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Customer Support (5 reviews) - Performance Results (5 reviews) - Results (5 reviews) - Results Performance (5 reviews) - Helpful (4 reviews) **Cons:** - Dashboard Issues (3 reviews) - Navigation Issues (2 reviews) - Billing Issues (1 reviews) - Budget Management (1 reviews) - Complexity (1 reviews) ### 20. [360 Platform](https://www.g2.com/products/360-platform/reviews) YouAppi’s 360 Platform is the leading growth marketing platform for premium mobile brands. By combining the power of machine learning with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users, converting data into profitable users. Headquartered in San Francisco, YouAppi operates across eleven countries in Asia, Europe and North America. Follow us on Twitter, Facebook or LinkedIn, or for more information, visit www.youappi.com. **Average Rating:** 3.7/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Performance and Reliability:** 6.7/10 (Category avg: 8.5/10) - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [YouAPPi](https://www.g2.com/sellers/youappi) - **Year Founded:** 2011 - **HQ Location:** Palo Alto, US - **Twitter:** @YouAppi (970 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/youappi (66 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Enterprise ### 21. [Adform Demand Side Platform](https://www.g2.com/products/adform-demand-side-platform/reviews) Leverage Adform’s DSP to reach your audience by first-party data, third-party data, ISP, location, behavior, context, device and keywords to connect with the consumers most likely to engage, click or convert – wherever they are in the digital universe. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.0/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Close Ecosystem API:** 5.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (872 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 22. [AdLocus](https://www.g2.com/products/adlocus/reviews) AdLocus offers location-based mobile advertising solutions. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) **Seller Details:** - **Seller:** [Hyxen](https://www.g2.com/sellers/hyxen) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Small-Business, 33% Mid-Market #### Pros & Cons **Pros:** - Audience Reach (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) ### 23. [AdvertServe](https://www.g2.com/products/advertserve/reviews) Complete ad serving platform for web, mobile, and video with dozens of creative formats and real-time reporting. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [Renegade Internet](https://www.g2.com/sellers/renegade-internet) - **Year Founded:** 2000 - **HQ Location:** New Castle, US - **Twitter:** @RenegadeBuzz (30 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/advertserve (2 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Mid-Market, 33% Small-Business ### 24. [AppSamurai](https://www.g2.com/products/appsamurai/reviews) AppSamurai is an AI-powered One-Stop-Shop User Acquisition platform for advertisers to access premium placements across the globe. We are here to help you achieve your performance goals by reaching out to the right users at the right moment through different campaign types. There are 4 campaign types we offer: User Acquisition, Boost/Rewarded, OEMs, Influencer Marketing. AI-Based Real-Time Optimization Optimize campaigns based on your app’s historical performance, ad material, and target audience to increase efficiency. One-on-One Client Success Support 1-on-1 client support both during and after your app’s campaigns for continued assistance post-launch – including weekly reports, monthly strategic reviews, and competitor analyses to guarantee KPI fulfillment. Tailor Made Strategy Campaigns tailored specifically to your app’s brand and mobile growth strategy to ensure an elevated user experience, high quality ad formats, and increased user engagement. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Close Ecosystem API:** 5.6/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [App Samurai](https://www.g2.com/sellers/app-samurai) - **Year Founded:** 2016 - **HQ Location:** New York, US - **Twitter:** @AppSamurai (5,398 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/app-samurai (66 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 25. [EZmob](https://www.g2.com/products/ezmob/reviews) EZmob is a Display and Mobile Advertising Network. We provide monetization for website owners and SSPs and enable advertisers, agencies and app developers with access to over 1 Billion users. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Seller Details:** - **Seller:** [EZmob](https://www.g2.com/sellers/ezmob) - **Year Founded:** 2013 - **HQ Location:** Tel-Aviv, IL - **Twitter:** @EZmob_Marketing (561 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2742966 (16 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Small-Business, 33% Mid-Market ## Parent Category [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## Related Categories - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## Buyer Guide ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.