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Best Mobile Advertising Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Mobile Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Mobile Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Mobile Advertising category.

In addition to qualifying for inclusion in the Mobile Advertising Software category, to qualify for inclusion in the Medium-Sized Business Mobile Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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32 Listings in Mobile Advertising Available
(135)4.2 out of 5
6th Easiest To Use in Mobile Advertising software
View top Consulting Services for TikTok Ads
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 67% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TikTok Ads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Features
    4
    Advertising
    3
    Audience Reach
    3
    Intuitive
    3
    Cons
    Campaign Management
    2
    Audience Limitations
    1
    Inadequate Reporting
    1
    Ineffective Advertising
    1
    Limited Features
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TikTok Ads features and usability ratings that predict user satisfaction
    8.1
    Close Ecosystem API
    Average: 8.1
    8.3
    Performance and Reliability
    Average: 8.5
    8.6
    Ease of Use
    Average: 8.6
    8.0
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TikTok
    Year Founded
    2018
    HQ Location
    Los Angeles, California
    Twitter
    @tiktok
    24,417 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    75,201 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Users
No information available
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 67% Small-Business
  • 25% Mid-Market
TikTok Ads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Features
4
Advertising
3
Audience Reach
3
Intuitive
3
Cons
Campaign Management
2
Audience Limitations
1
Inadequate Reporting
1
Ineffective Advertising
1
Limited Features
1
TikTok Ads features and usability ratings that predict user satisfaction
8.1
Close Ecosystem API
Average: 8.1
8.3
Performance and Reliability
Average: 8.5
8.6
Ease of Use
Average: 8.6
8.0
Workflow Capability
Average: 8.3
Seller Details
Seller
TikTok
Year Founded
2018
HQ Location
Los Angeles, California
Twitter
@tiktok
24,417 Twitter followers
LinkedIn® Page
www.linkedin.com
75,201 employees on LinkedIn®
(143)4.4 out of 5
Optimized for quick response
8th Easiest To Use in Mobile Advertising software
View top Consulting Services for The Trade Desk
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    32
    Ease of Use
    26
    Customer Support
    24
    Audience Targeting
    20
    Campaign Management
    19
    Cons
    Learning Curve
    18
    Expensive
    12
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    7.9
    Close Ecosystem API
    Average: 8.1
    8.4
    Performance and Reliability
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.6
    7.9
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,409 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
32
Ease of Use
26
Customer Support
24
Audience Targeting
20
Campaign Management
19
Cons
Learning Curve
18
Expensive
12
Learning Difficulty
10
Complexity
9
Training Difficulty
9
The Trade Desk features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 8.1
8.4
Performance and Reliability
Average: 8.5
7.9
Ease of Use
Average: 8.6
7.9
Workflow Capability
Average: 8.3
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,409 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®

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(438)4.0 out of 5
Optimized for quick response
5th Easiest To Use in Mobile Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a un

    Users
    • Assistant Media Planner
    • Media Planner
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 50% Enterprise
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Prisma Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    146
    Campaign Management
    48
    Efficiency
    46
    User Interface
    44
    Navigation Ease
    43
    Cons
    Slow Performance
    59
    Technical Issues
    47
    Error Issues
    46
    Functionality Limitations
    34
    Software Bugs
    34
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Prisma features and usability ratings that predict user satisfaction
    6.9
    Close Ecosystem API
    Average: 8.1
    7.5
    Performance and Reliability
    Average: 8.5
    7.8
    Ease of Use
    Average: 8.6
    7.3
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1967
    HQ Location
    New York, NY
    Twitter
    @TeamMediaocean
    9,857 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,134 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a un

Users
  • Assistant Media Planner
  • Media Planner
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 50% Enterprise
  • 38% Mid-Market
Prisma Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
146
Campaign Management
48
Efficiency
46
User Interface
44
Navigation Ease
43
Cons
Slow Performance
59
Technical Issues
47
Error Issues
46
Functionality Limitations
34
Software Bugs
34
Prisma features and usability ratings that predict user satisfaction
6.9
Close Ecosystem API
Average: 8.1
7.5
Performance and Reliability
Average: 8.5
7.8
Ease of Use
Average: 8.6
7.3
Workflow Capability
Average: 8.3
Seller Details
Company Website
Year Founded
1967
HQ Location
New York, NY
Twitter
@TeamMediaocean
9,857 Twitter followers
LinkedIn® Page
www.linkedin.com
1,134 employees on LinkedIn®
(146)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Mobile Advertising software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    19
    Helpful
    16
    Campaigns
    13
    Team Helpfulness
    13
    Cons
    Campaign Management
    6
    Lack of Clarity
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.0
    Close Ecosystem API
    Average: 8.1
    8.8
    Performance and Reliability
    Average: 8.5
    8.8
    Ease of Use
    Average: 8.6
    8.5
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,809 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    654 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
19
Helpful
16
Campaigns
13
Team Helpfulness
13
Cons
Campaign Management
6
Lack of Clarity
6
Learning Curve
5
Poor Customer Support
5
Reporting Limitations
5
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Close Ecosystem API
Average: 8.1
8.8
Performance and Reliability
Average: 8.5
8.8
Ease of Use
Average: 8.6
8.5
Workflow Capability
Average: 8.3
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,809 Twitter followers
LinkedIn® Page
www.linkedin.com
654 employees on LinkedIn®
(159)4.6 out of 5
12th Easiest To Use in Mobile Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster—without sacrificing quality or brand consistency. We streamline creative work

    Users
    • Graphic Designer
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bannerflow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Customer Support
    14
    Tools
    8
    Creative Freedom
    7
    Automation
    5
    Cons
    Software Bugs
    8
    Technical Issues
    5
    Limited Features
    4
    Software Errors
    4
    Software Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bannerflow features and usability ratings that predict user satisfaction
    7.4
    Close Ecosystem API
    Average: 8.1
    8.4
    Performance and Reliability
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.6
    8.0
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    Stockholm
    Twitter
    @BannerFlow
    615 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster—without sacrificing quality or brand consistency. We streamline creative work

Users
  • Graphic Designer
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Bannerflow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Customer Support
14
Tools
8
Creative Freedom
7
Automation
5
Cons
Software Bugs
8
Technical Issues
5
Limited Features
4
Software Errors
4
Software Issues
3
Bannerflow features and usability ratings that predict user satisfaction
7.4
Close Ecosystem API
Average: 8.1
8.4
Performance and Reliability
Average: 8.5
8.9
Ease of Use
Average: 8.6
8.0
Workflow Capability
Average: 8.3
Seller Details
Year Founded
2010
HQ Location
Stockholm
Twitter
@BannerFlow
615 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
(379)4.1 out of 5
3rd Easiest To Use in Mobile Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged

    Users
    • Social Media Coordinator
    • Social Media Strategist
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 43% Enterprise
    • 42% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Innovid Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    User Interface
    24
    Intuitive
    21
    Customer Support
    19
    Ad Management
    17
    Cons
    Campaign Management
    9
    Reporting Limitations
    9
    Poor Interface Design
    8
    Poor Usability
    8
    Functionality Limitations
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Innovid features and usability ratings that predict user satisfaction
    8.1
    Close Ecosystem API
    Average: 8.1
    7.8
    Performance and Reliability
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.6
    7.9
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1967
    HQ Location
    New York, NY
    Twitter
    @TeamMediaocean
    9,857 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,134 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged

Users
  • Social Media Coordinator
  • Social Media Strategist
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 43% Enterprise
  • 42% Mid-Market
Innovid Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
User Interface
24
Intuitive
21
Customer Support
19
Ad Management
17
Cons
Campaign Management
9
Reporting Limitations
9
Poor Interface Design
8
Poor Usability
8
Functionality Limitations
7
Innovid features and usability ratings that predict user satisfaction
8.1
Close Ecosystem API
Average: 8.1
7.8
Performance and Reliability
Average: 8.5
7.9
Ease of Use
Average: 8.6
7.9
Workflow Capability
Average: 8.3
Seller Details
Company Website
Year Founded
1967
HQ Location
New York, NY
Twitter
@TeamMediaocean
9,857 Twitter followers
LinkedIn® Page
www.linkedin.com
1,134 employees on LinkedIn®
(297)4.1 out of 5
13th Easiest To Use in Mobile Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    25
    Features
    17
    Helpful
    17
    Team Helpfulness
    17
    Cons
    Reporting Limitations
    11
    Limited Reporting
    9
    Poor Reporting
    8
    Functionality Limitations
    6
    Poor Interface Design
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    7.3
    Close Ecosystem API
    Average: 8.1
    8.0
    Performance and Reliability
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.6
    7.8
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,023 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    415 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
25
Features
17
Helpful
17
Team Helpfulness
17
Cons
Reporting Limitations
11
Limited Reporting
9
Poor Reporting
8
Functionality Limitations
6
Poor Interface Design
6
Viant Technology features and usability ratings that predict user satisfaction
7.3
Close Ecosystem API
Average: 8.1
8.0
Performance and Reliability
Average: 8.5
7.9
Ease of Use
Average: 8.6
7.8
Workflow Capability
Average: 8.3
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,023 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®
(194)4.4 out of 5
9th Easiest To Use in Mobile Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fluency is the only digital advertising operating system for search, social, and programmatic campaign management at enterprise scale. The first solution to combine purpose-built Robotic Process Autom

    Users
    • Social Media Analyst
    • Marketing Scientist
    Industries
    • Marketing and Advertising
    • Automotive
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Fluency is a digital advertising platform that offers campaign management, budgeting, and reporting tools, with a focus on automation and customization.
    • Reviewers frequently mention the platform's high degree of customization, advanced automation, valuable insights, and excellent customer support, which contribute to efficient campaign management and budget control.
    • Users reported issues with the platform's speed, particularly when refreshing external data sources and republishing campaigns, and some found the learning curve for new features and updates to be steep.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fluency Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Customer Support
    60
    Efficiency
    47
    Campaign Management
    46
    Time-saving
    45
    Cons
    Learning Curve
    45
    Steep Learning Curve
    33
    Navigation Issues
    24
    Poor Usability
    18
    Complexity
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fluency features and usability ratings that predict user satisfaction
    8.3
    Close Ecosystem API
    Average: 8.1
    8.4
    Performance and Reliability
    Average: 8.5
    7.5
    Ease of Use
    Average: 8.6
    8.1
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fluency
    Company Website
    Year Founded
    2017
    HQ Location
    Burlington, Vermont
    LinkedIn® Page
    www.linkedin.com
    112 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fluency is the only digital advertising operating system for search, social, and programmatic campaign management at enterprise scale. The first solution to combine purpose-built Robotic Process Autom

Users
  • Social Media Analyst
  • Marketing Scientist
Industries
  • Marketing and Advertising
  • Automotive
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Fluency is a digital advertising platform that offers campaign management, budgeting, and reporting tools, with a focus on automation and customization.
  • Reviewers frequently mention the platform's high degree of customization, advanced automation, valuable insights, and excellent customer support, which contribute to efficient campaign management and budget control.
  • Users reported issues with the platform's speed, particularly when refreshing external data sources and republishing campaigns, and some found the learning curve for new features and updates to be steep.
Fluency Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Customer Support
60
Efficiency
47
Campaign Management
46
Time-saving
45
Cons
Learning Curve
45
Steep Learning Curve
33
Navigation Issues
24
Poor Usability
18
Complexity
16
Fluency features and usability ratings that predict user satisfaction
8.3
Close Ecosystem API
Average: 8.1
8.4
Performance and Reliability
Average: 8.5
7.5
Ease of Use
Average: 8.6
8.1
Workflow Capability
Average: 8.3
Seller Details
Seller
Fluency
Company Website
Year Founded
2017
HQ Location
Burlington, Vermont
LinkedIn® Page
www.linkedin.com
112 employees on LinkedIn®
(286)4.5 out of 5
1st Easiest To Use in Mobile Advertising software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Campaign Management
    7
    Campaigns
    7
    Customer Support
    7
    Features
    7
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    7.8
    Close Ecosystem API
    Average: 8.1
    8.6
    Performance and Reliability
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.6
    8.2
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,766 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,411 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Campaign Management
7
Campaigns
7
Customer Support
7
Features
7
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
Basis features and usability ratings that predict user satisfaction
7.8
Close Ecosystem API
Average: 8.1
8.6
Performance and Reliability
Average: 8.5
8.3
Ease of Use
Average: 8.6
8.2
Workflow Capability
Average: 8.3
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,766 Twitter followers
LinkedIn® Page
www.linkedin.com
1,411 employees on LinkedIn®
(692)4.0 out of 5
Optimized for quick response
4th Easiest To Use in Mobile Advertising software
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Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 58% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Campaign Management
    46
    Customer Support
    45
    Ad Management
    44
    Helpful
    37
    Cons
    Limited Features
    16
    Expensive
    15
    Reporting Limitations
    15
    Ad Issues
    12
    Ad Management Issues
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    7.5
    Close Ecosystem API
    Average: 8.1
    8.1
    Performance and Reliability
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.6
    7.5
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 58% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Campaign Management
46
Customer Support
45
Ad Management
44
Helpful
37
Cons
Limited Features
16
Expensive
15
Reporting Limitations
15
Ad Issues
12
Ad Management Issues
12
AdRoll features and usability ratings that predict user satisfaction
7.5
Close Ecosystem API
Average: 8.1
8.1
Performance and Reliability
Average: 8.5
8.3
Ease of Use
Average: 8.6
7.5
Workflow Capability
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
(88)4.5 out of 5
11th Easiest To Use in Mobile Advertising software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 44% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sharethrough features and usability ratings that predict user satisfaction
    8.1
    Close Ecosystem API
    Average: 8.1
    7.7
    Performance and Reliability
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.6
    6.7
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2008
    HQ Location
    Montreal, Quebec
    Twitter
    @sharethrough
    5,113 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    62 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 44% Mid-Market
  • 28% Small-Business
Sharethrough features and usability ratings that predict user satisfaction
8.1
Close Ecosystem API
Average: 8.1
7.7
Performance and Reliability
Average: 8.5
8.9
Ease of Use
Average: 8.6
6.7
Workflow Capability
Average: 8.3
Seller Details
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,113 Twitter followers
LinkedIn® Page
www.linkedin.com
62 employees on LinkedIn®
(295)4.1 out of 5
View top Consulting Services for Google Marketing Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 48% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    5
    Campaign Management
    4
    Ease of Use
    3
    Easy Setup
    3
    Integrations
    3
    Cons
    Expensive
    3
    Complexity
    2
    Integration Issues
    2
    Learning Curve
    2
    Poor Usability
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.8
    Close Ecosystem API
    Average: 8.1
    8.4
    Performance and Reliability
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.6
    7.9
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,524,859 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 48% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
5
Campaign Management
4
Ease of Use
3
Easy Setup
3
Integrations
3
Cons
Expensive
3
Complexity
2
Integration Issues
2
Learning Curve
2
Poor Usability
2
Google Marketing Platform features and usability ratings that predict user satisfaction
7.8
Close Ecosystem API
Average: 8.1
8.4
Performance and Reliability
Average: 8.5
7.9
Ease of Use
Average: 8.6
7.9
Workflow Capability
Average: 8.3
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,524,859 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(91)4.0 out of 5
15th Easiest To Use in Mobile Advertising software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time,

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 49% Mid-Market
    • 45% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Perion One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    1
    Cons
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Perion One features and usability ratings that predict user satisfaction
    7.9
    Close Ecosystem API
    Average: 8.1
    7.3
    Performance and Reliability
    Average: 8.5
    7.8
    Ease of Use
    Average: 8.6
    7.5
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Perion
    Company Website
    Year Founded
    2001
    HQ Location
    New York
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
    Ownership
    NASDAQ: PERI
Product Description
How are these determined?Information
This description is provided by the seller.

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time,

Users
No information available
Industries
No information available
Market Segment
  • 49% Mid-Market
  • 45% Small-Business
Perion One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
1
Cons
Expensive
1
Perion One features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 8.1
7.3
Performance and Reliability
Average: 8.5
7.8
Ease of Use
Average: 8.6
7.5
Workflow Capability
Average: 8.3
Seller Details
Seller
Perion
Company Website
Year Founded
2001
HQ Location
New York
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
Ownership
NASDAQ: PERI
(170)4.2 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 42% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Campaign Management
    30
    Insights
    30
    Customer Support
    28
    User Interface
    24
    Cons
    Missing Features
    14
    Limited Features
    13
    Reporting Issues
    11
    Budget Management
    10
    Limited Reporting
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    6.9
    Close Ecosystem API
    Average: 8.1
    8.1
    Performance and Reliability
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.6
    7.7
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,280 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    486 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 42% Mid-Market
  • 33% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Campaign Management
30
Insights
30
Customer Support
28
User Interface
24
Cons
Missing Features
14
Limited Features
13
Reporting Issues
11
Budget Management
10
Limited Reporting
10
Quantcast Platform features and usability ratings that predict user satisfaction
6.9
Close Ecosystem API
Average: 8.1
8.1
Performance and Reliability
Average: 8.5
8.3
Ease of Use
Average: 8.6
7.7
Workflow Capability
Average: 8.3
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,280 Twitter followers
LinkedIn® Page
www.linkedin.com
486 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Celtra is redefining digital advertising by making it faster, smarter, and more effective. Our software solutions automate creative production, optimize performance with AI-driven insights, and simpli

    Users
    • Account Manager
    • Campaign Manager
    Industries
    • Marketing and Advertising
    • Publishing
    Market Segment
    • 46% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Celtra features and usability ratings that predict user satisfaction
    7.7
    Close Ecosystem API
    Average: 8.1
    8.7
    Performance and Reliability
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.6
    8.6
    Workflow Capability
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Celtra
    Year Founded
    2006
    HQ Location
    Massachusetts
    Twitter
    @celtra
    4,388 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    200 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Celtra is redefining digital advertising by making it faster, smarter, and more effective. Our software solutions automate creative production, optimize performance with AI-driven insights, and simpli

Users
  • Account Manager
  • Campaign Manager
Industries
  • Marketing and Advertising
  • Publishing
Market Segment
  • 46% Mid-Market
  • 32% Small-Business
Celtra features and usability ratings that predict user satisfaction
7.7
Close Ecosystem API
Average: 8.1
8.7
Performance and Reliability
Average: 8.5
8.3
Ease of Use
Average: 8.6
8.6
Workflow Capability
Average: 8.3
Seller Details
Seller
Celtra
Year Founded
2006
HQ Location
Massachusetts
Twitter
@celtra
4,388 Twitter followers
LinkedIn® Page
www.linkedin.com
200 employees on LinkedIn®