# Best Mobile Advertising Software for Medium-Sized Businesses *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Mobile Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Mobile Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Mobile Advertising category. In addition to qualifying for inclusion in the Mobile Advertising Software category, to qualify for inclusion in the Medium-Sized Business Mobile Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (755 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 9 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (188 reviews) | — | "[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (365 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 215 ### Category Stats (Jul 2026) - **Average Rating**: 4.22/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+1.07%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 04, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 215+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### CorporateGift.com We automate everything but the smile. Sales, Marketing, and the teams that rely on gifting to open doors use us to take the heavy lifting out of swag and gifting, turning complex operations into self-managed, automated, on-brand experiences. Our solution was formed around 3 pillars - a huge variety of products to ensure recipient satisfaction, advanced technology and automation (including integration to CRM's) for a seamless process control, and a team of experts ready to provide best practice and support to make sure every customer’s need is met. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-04T08%3A32%3A49Z&secure%5Bdisplayable_resource_id%5D=1946&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=129559&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=129559&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%2Fmid-market&secure%5Btoken%5D=9be619fe22f76fa5264baf3e1b98fbdbcf60b007754524d4e2b534aa5d912cc1&secure%5Burl%5D=https%3A%2F%2Fcorporategift.com%3Futm_source%3Dg2.com%26utm_medium%3Dppc%26utm_campaign%3Dcategory%26utm_content%3Dhome&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **How Do G2 Users Rate The Trade Desk?** - **Close Ecosystem API:** 8.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 46% Mid-Market, 32% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (26 reviews) - Customer Support (24 reviews) - Targeting (24 reviews) **Cons:** - Learning Curve (21 reviews) - Expensive (15 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Training Difficulty (11 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **advanced targeting options** and **responsive customer success teams** with The Trade Desk, enhancing their experience. - Users appreciate the **user-friendly interface** of The Trade Desk, making campaign management efficient and effective. - Users value the **advanced audience targeting** capabilities of The Trade Desk, enabling precise segmentation and real-time insights. - Users appreciate the **proactive and highly responsive customer support** from The Trade Desk, enhancing their overall experience. - Users value the **advanced targeting capabilities** of The Trade Desk, enhancing campaign optimization and data-driven decisions. **Cons:** - Users find the **steep learning curve** challenging, particularly due to complex features and options overwhelming for beginners. - Users find The Trade Desk to be **expensive** , with complicated pricing that can be challenging for smaller teams to navigate. - Users find the **complexity of reporting and constant updates** frustrating, complicating their overall experience with The Trade Desk. - Users face a **steep learning curve** with The Trade Desk, needing training to navigate its complex features effectively. - Users face a **steep learning curve** with The Trade Desk, making it challenging for newcomers and smaller teams. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 2. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Planner, Assistant Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (134 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) - User Interface (40 reviews) **Cons:** - Slow Performance (54 reviews) - Error Issues (44 reviews) - Technical Issues (44 reviews) - Functionality Limitations (33 reviews) - Software Bugs (32 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Prisma, finding it intuitive for managing orders and tasks efficiently. - Users value the **streamlined campaign management** of Prisma, enabling collaboration and organization while reducing errors and time spent. - Users value the **efficiency** of Prisma, which simplifies media management and streamlines campaign workflows effectively. - Users find the **navigation easy** , appreciating the straightforward layout and functionality of Prisma's interface. - Users appreciate the **friendly and clear user interface** of Prisma, which enhances navigation and collaboration. **Cons:** - Users experience **slow performance** with Prisma, including laggy UI and lengthy load times, impacting their workflow. - Users frequently face **error issues** with Prisma, leading to frustrations with slow load times and unreconciled changes. - Users experience **technical issues** with laggy UI and data errors, leading to frustrating setbacks in invoicing tasks. - Users experience significant **functionality limitations** with Prisma, such as restricted copy-paste and lack of essential features. - Users report experiencing **frequent glitches and random errors** in Prisma, impacting their overall usage and experience. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### 3. [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. **Average Rating:** 4.2/5.0 **Total Reviews:** 142 **How Do G2 Users Rate TikTok Ads?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind TikTok Ads?** - **Seller:** [TikTok](https://www.g2.com/sellers/tiktok) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @tiktok (24,665 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33246798/ (88,539 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are TikTok Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Reach (4 reviews) - Features (4 reviews) - Advertising (3 reviews) - Analytics (3 reviews) **Cons:** - Campaign Management (2 reviews) - Limited Features (2 reviews) - Targeting Optimization (2 reviews) - Technical Issues (2 reviews) - Audience Limitations (1 reviews) ### What Do G2 Reviewers Say About TikTok Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of TikTok Ads, facilitating video creation, sharing, and analytics for effective marketing. - Users love TikTok Ads for their **massive audience reach** and ability to create impactful, engaging content effortlessly. - Users love the **natural integration of ads** into TikTok, enhancing user experience while effectively reaching audiences. - Users love the **seamless integration and creativity** of TikTok Ads, effectively reaching diverse and engaged audiences. - Users appreciate the **easy and insightful analytics** of TikTok Ads, enhancing ad performance tracking and campaign management. **Cons:** - Users find **limited control over ad placements** and slow campaign spending to be frustrating drawbacks of TikTok Ads. - Users are frustrated with the **limited features** of TikTok Ads, affecting targeting and campaign performance. - Users find the **limited targeting options** of TikTok Ads frustrating compared to other social media platforms. - Users often face **technical issues** with TikTok Ads, including a steep learning curve and unpredictable algorithm performance. - Users find the **algorithm's limitations** frustrating, leading to repetitive content and an overload of ads. #### What Are Recent G2 Reviews of TikTok Ads? **"[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)"** **Rating:** 4.5/5.0 stars *— Raúl S.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12458747) --- **"[Very low CPMs: a great tool for diversifying channels](https://www.g2.com/survey_responses/tiktok-ads-review-12446260)"** **Rating:** 4.0/5.0 stars *— nicolas a.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12446260) --- #### What Are G2 Users Discussing About TikTok Ads? - [What is TikTok Ads used for?](https://www.g2.com/discussions/what-is-tiktok-ads-used-for) - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [What are the features of TikTok?](https://www.g2.com/discussions/what-are-the-features-of-tiktok) - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment ### 4. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (11 reviews) - Helpful (9 reviews) - Campaigns (7 reviews) - Team Helpfulness (7 reviews) **Cons:** - Dashboard Issues (4 reviews) - Expensive (4 reviews) - Campaign Management (3 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Simpli.fi, praising their availability and helpfulness throughout campaigns. - Users praise the **ease of use** of Simpli.fi, highlighting its intuitive features and user-friendly interface. - Users value the **helpful support team** at Simpli.fi, enhancing their experience with accessible assistance and expert guidance. - Users commend **hyperlocal targeting and seamless integration** of Simpli.fi, enhancing their campaign effectiveness across various platforms. - Users appreciate the **unparalleled support** from Simpli.fi, noting quick responses and valuable insights from their knowledgeable team. **Cons:** - Users often struggle with **dashboard issues** due to its complex UI and lack of user-friendliness. - Users find the **pricing of Simpli.fi to be expensive** , alongside challenges with its complex setup and learning curve. - Users find the **onboarding process confusing** and report issues with transparency and campaign management at Simpli.fi. - Users struggle with the **complex setup** of Simpli.fi, finding the interface and onboarding process unintuitive and challenging. - Users express frustration over **hidden fees** and a lack of transparency during onboarding, complicating their overall experience. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 5. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.5/5.0 **Total Reviews:** 188 **How Do G2 Users Rate Bannerflow?** - **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Bannerflow?** - **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (610 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (159 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 46% Mid-Market, 29% Enterprise #### What Are Bannerflow's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Bannerflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding collaboration capabilities** of Bannerflow, enhancing productivity through seamless teamwork and communication. - Users enjoy the **creative freedom** of Bannerflow, enabling the creation of professional and personalized ad banners seamlessly. - Users value the **strong customer support** from Bannerflow, highlighting its professionalism and efficiency in assistance. - Users value the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly. - Users value the **efficiency** of Bannerflow, enhancing collaboration and streamlining workflows for improved productivity. **Cons:** - Users find the **learning curve steep** due to advanced features and limited templates, making customization difficult. - Users find the **limited features** of Bannerflow restrictive, making it challenging to create diverse designs easily. - Users find the **training difficulty** of Bannerflow challenging due to its advanced features and steep learning curve. - Users feel overwhelmed by the **complexity** of Bannerflow, finding design creation challenging and demanding new skills. - Users feel **highly restricted** by the limited templates available for customizing banners in Bannerflow. #### What Are Recent G2 Reviews of Bannerflow? **"[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)"** **Rating:** 4.5/5.0 stars *— Michele V.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052) --- **"[Effortless Ad Creation with Flexible Features](https://www.g2.com/survey_responses/bannerflow-review-12977299)"** **Rating:** 4.5/5.0 stars *— Marius M.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12977299) --- #### What Are G2 Users Discussing About Bannerflow? - [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for) - [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform) - [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote - [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote - [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote ### 6. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 365 **How Do G2 Users Rate Celtra?** - **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Designer, Account Manager - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvements** from Celtra's master template feature, reducing manual workload and enhancing collaboration. - Users value the **efficient cross-collaboration** features in Celtra, enhancing teamwork and speeding up project execution. - Users appreciate the **creativity and flexibility** of Celtra, enabling quick, high-quality design variations effortlessly. - Users value the **high-quality design capabilities** of Celtra, enabling efficient creation of varied, professional-looking assets quickly. - Users greatly value the **ease of use** of Celtra, streamlining design processes and enhancing collaboration with stakeholders. **Cons:** - Users find **functionality limitations** in Celtra, including project management issues and complex template setups, impacting overall efficiency. - Users note the **limited features** for smaller projects, making Celtra feel overly complex for simple tasks. - Users find the **complexity in setting up templates** challenging, making the initial experience less user-friendly. - Users report a **complex setup** process that can be overwhelming, especially for smaller projects and teams. - Users find the **difficult setup** of Celtra overwhelming, especially for smaller projects or agencies. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 7. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** from Viant Technology, ensuring quick responses to their queries. - Users value the **ease of use** of Viant Technology, appreciating its intuitive workflow and seamless campaign setup. - Users appreciate the **easy setup** of Viant Technology, making campaign management straightforward and efficient. - Users find the **setup ease** of Viant Technology invaluable for launching and managing campaigns efficiently. - Users commend the **responsive and knowledgeable support** from the Viant team, enhancing campaign performance and user experience. **Cons:** - Users face **limited reporting** , with a confusing UI and inadequate support documentation affecting usability and efficiency. - Users find the **reporting limitations** frustrating, citing unclear data and a steep learning curve for advanced features. - Users find the **complex reporting** system of Viant Technology confusing and the UI outdated and unintuitive. - Users face **editing difficulties** due to tedious bulk updates and a steep learning curve for advanced features. - Users face a **steep learning curve** with Viant Technology, making it challenging to navigate advanced features and optimize performance. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 8. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - User Interface (10 reviews) - Ad Management (8 reviews) - Campaign Management (8 reviews) - Efficiency (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **intuitive interface** of Innovid, making campaign setup and asset management a breeze. - Users praise Innovid's **intuitive and user-friendly interface** , making campaign management straightforward and efficient. - Users highlight the **engaging and personalized video ads** of Innovid, enhancing brand recall and global outreach. - Users value Innovid's **flexibility and ease of use** in managing engaging and personalized video ad campaigns. - Users appreciate the **efficiency** of Innovid, facilitating engaging video ads across diverse platforms with seamless integration. **Cons:** - Users experience a **challenging learning curve** with Innovid, requiring significant time and effort to master the software. - Users find Innovid challenging due to its **steep learning curve** , making it difficult to master its advanced features. - Users experience a **time-consuming learning process** with Innovid due to complex features and slow support response times. - Users find the **time consumption** for learning and support on Innovid frustrating and negatively impacting their workflow. - Users find Innovid has **inefficient campaign management** , leading to delays in uploads and frustrating support during critical times. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 9. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **How Do G2 Users Rate Fluency?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Scientist - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Software Bugs (28 reviews) - Steep Learning Curve (26 reviews) - Navigation Issues (22 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, highlighting its intuitive dashboard and simple setup process. - Users value the **efficient centralized management** of Fluency, simplifying budget changes and campaign oversight to save time. - Users appreciate the **efficient budget management** of Fluency, which simplifies campaign oversight and prevents overspending. - Users value the **efficient campaign management** Fluency provides, streamlining processes and ensuring effective budget control. - Users value the **time-saving capabilities** of Fluency, allowing them to focus on optimizing campaigns instead of calculations. **Cons:** - Users find a **steep learning curve** with Fluency, as adapting to its layout and functions takes time and effort. - Users report persistent **software bugs** in Fluency, leading to frustrating experiences and unresolved notifications. - Users find the **steep learning curve** of Fluency challenging, especially without better onboarding and clearer documentation. - Users report **navigation issues** in Fluency, finding the UI messy and confusing with multiple sections to navigate. - Users face frequent **error issues** with Fluency, hindering performance and complicating campaign management due to automation delays. #### What Are Recent G2 Reviews of Fluency? **"[Fluency: Streamlined Campaign Management, Needs 24/7 Availability](https://www.g2.com/survey_responses/fluency-review-11857724)"** **Rating:** 5.0/5.0 stars *— Jacob V.* [Read full review](https://www.g2.com/survey_responses/fluency-review-11857724) --- **"[Intuitive, Automated Campaign Management with Outstanding Fluency Support](https://www.g2.com/survey_responses/fluency-review-12666596)"** **Rating:** 5.0/5.0 stars *— Kat T.* [Read full review](https://www.g2.com/survey_responses/fluency-review-12666596) --- ### 10. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 11. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 755 **How Do G2 Users Rate AdRoll?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll to be **very straightforward** , making it easy for anyone to launch ad campaigns successfully. - Users appreciate the **seamless cross-channel retargeting** of AdRoll, enhancing engagement with high-intent users effortlessly. - Users value the **user-friendly campaign management** of AdRoll, enabling effective retargeting across multiple channels with ease. - Users find AdRoll's **easy setup** straightforward, enabling quick campaign launches and effective branding visibility. - Users praise the **excellent customer support** of AdRoll, appreciating quick and helpful responses from the dedicated team. **Cons:** - Users find **limited features** in AdRoll, especially regarding video b-roll integration and social media advertising support. - Users find **setup confusing** and dislike the charges for significant campaign edits, affecting user experience negatively. - Users find **reporting limitations** in AdRoll, as data can be overwhelming and lacks a simplified overview for quick insights. - Users find AdRoll to be **expensive** , especially with frequent charges for significant campaign edits and unclear reporting. - Users find **poor reporting** in AdRoll problematic, often overwhelmed by detailed data without a simple overview. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 12. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. - Users find Basis to be **extremely easy to use** , benefiting from helpful support and seamless integrations. - Users value the **user-friendly interface** and **outstanding customer support** , enhancing their experience with Basis. - Users find the **helpful account reps** of Basis invaluable, enhancing their overall experience and support interactions. - Users highly value the **excellent reporting metrics and user-friendly UI** that streamline their experience and enhance productivity. **Cons:** - Users find Basis to have **poor usability** , citing complications in processing orders and a lack of user-friendliness. - Users find the **complex user interface** of Basis challenging, leading to inconveniences with report generation. - Users find Basis to be **not user-friendly** , citing complications in processing orders and overall navigation. - Users find the **poor reporting** feature inconvenient, though improvements are being addressed by the developers. - Users find the **reporting issues** inconvenient, though improvements are underway to enhance the experience. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 13. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **unified integration** of Google Marketing Platform, simplifying campaign management and performance analysis. - Users value the **integrated campaign management** in Google Marketing Platform, making data-driven decisions and tracking performance effortless. - Users appreciate the **ease of use** of Google Marketing Platform, enjoying its seamless integration of data and tools. - Users value the **efficiency** of Google Marketing Platform, enjoying streamlined data management and smarter decision-making. - Users value the **integrated performance tracking** of Google Marketing Platform, simplifying data analysis and campaign management. **Cons:** - Users find the **steep learning curve** of Google Marketing Platform challenging, particularly for those new to analytics or ad tech. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for beginners and smaller teams. - Users find the **complex setup** of Google Marketing Platform challenging, particularly for those new to analytics and ad tech. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find Google Marketing Platform **expensive** compared to alternatives, especially for smaller businesses with limited resources. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 14. [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews) SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results **Average Rating:** 4.8/5.0 **Total Reviews:** 41 **How Do G2 Users Rate SplitMetrics Acquire?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind SplitMetrics Acquire?** - **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc) - **Year Founded:** 2014 - **HQ Location:** Wilmington, DE - **Twitter:** @SplitMetrics (1,500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (168 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Leisure, Travel & Tourism, E-Learning - **Company Size:** 44% Mid-Market, 32% Small-Business #### What Are SplitMetrics Acquire's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (6 reviews) - Features (6 reviews) - Time-saving (6 reviews) - Automation (5 reviews) **Cons:** - Limited Features (3 reviews) - Data Inaccuracy (2 reviews) - Ineffective Recommendations (2 reviews) - Lack of Detail (2 reviews) - Budget Management (1 reviews) ### What Do G2 Reviewers Say About SplitMetrics Acquire? *AI-generated summary from verified user reviews* **Pros:** - Users love SplitMetrics Acquire for its **ease of use** and intuitive interface, enhancing their workflow efficiency. - Users commend the **fantastic customer support** of SplitMetrics Acquire, noting their proactivity and dedication to user success. - Users value the **intuitive interface and powerful features** of SplitMetrics Acquire, enhancing their campaign management efficiency. - Users value the **time-saving automation** features of SplitMetrics Acquire, enhancing efficiency and allowing focus on strategy. - Users value the **automation features** in SplitMetrics Acquire, significantly reducing manual tasks and enhancing campaign management efficiency. **Cons:** - Users note that some features, like **Keyword Discovery** , lack depth and refinement, limiting their overall effectiveness. - Users experience **data inaccuracy** with SplitMetrics Acquire, particularly with the relevance of keywords in Keyword Discovery. - Users find the **ineffective recommendations** of the Keyword Discovery tool limits its overall value for keyword research. - Users note a **lack of detail** in some features, with room for improvement in reporting and tool depth. - Users desire better **control over bid strategies** to prevent exceeding budget limits and ensure effective execution. #### What Are Recent G2 Reviews of SplitMetrics Acquire? **"[Generous Free Plan and a Smooth Iris AI Interface](https://www.g2.com/survey_responses/splitmetrics-acquire-review-12681291)"** **Rating:** 5.0/5.0 stars *— Valeriia S.* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-12681291) --- **"[Strong Optimization Capabilities for Growth](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13029838)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13029838) --- ### 15. [Perion One](https://www.g2.com/products/perion-one/reviews) Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale. **Average Rating:** 4.0/5.0 **Total Reviews:** 90 **How Do G2 Users Rate Perion One?** - **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Perion One?** - **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b) - **Company Website:** https://www.perion.com/ - **Year Founded:** 2001 - **HQ Location:** New York - **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®) - **Ownership:** NASDAQ: PERI **Who Uses This Product?** - **Company Size:** 49% Mid-Market, 45% Small-Business #### What Are Perion One's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Management (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Perion One? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Perion One, finding it simplifies their workflow and saves time. - Users appreciate the **automation features** of Perion One, enabling easy platform management and saving valuable time. - Users appreciate the **centralized management** of Perion One, streamlining their workflow and saving valuable time. - Users praise the **excellent customer support** of Perion One, enhancing their overall experience with the service. - Users value the **customization** aspects of Perion One, finding it essential for their daily operations. **Cons:** - Users experience **data inaccuracy** as the platform struggles to categorize information correctly despite proper naming conventions. - Users experience challenges with **data categorization** , as the platform struggles to classify tactics effectively despite naming conventions. - Users find Perion One to be **expensive** , as some options seem overpriced compared to the offered features. - Users experience occasional **data categorization inaccuracies** on Perion One, affecting their ability to analyze tactics effectively. #### What Are Recent G2 Reviews of Perion One? **"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"** **Rating:** 4.0/5.0 stars *— Stelios K.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486) --- **"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"** **Rating:** 5.0/5.0 stars *— Maddy B.* [Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988) --- #### What Are G2 Users Discussing About Perion One? - [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve) - [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for) ### 16. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 17. [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews) AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **How Do G2 Users Rate AppDiscovery?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.3/10) **Who Is the Company Behind AppDiscovery?** - **Seller:** [AppLovin](https://www.g2.com/sellers/applovin) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @AppLovin (18,482 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (531 employees on LinkedIn®) - **Ownership:** NASDAQ: APP **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of AppDiscovery? **"[UA platform has a user friendly, useful and successful interface, but it has some shortcomings.](https://www.g2.com/survey_responses/appdiscovery-review-8506539)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8506539) --- **"[Best UA platform on the market](https://www.g2.com/survey_responses/appdiscovery-review-8249182)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8249182) --- ### 18. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (522 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (58 reviews) - Insights (36 reviews) - Campaign Management (32 reviews) - Helpful (29 reviews) - Customer Support (28 reviews) **Cons:** - Missing Features (20 reviews) - Limited Features (18 reviews) - Poor Reporting (15 reviews) - Reporting Issues (15 reviews) - Reporting Limitations (15 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Quantcast Platform, enabling quick campaign setups and effortless insights access. - Users value the **easy-to-use insights** from Quantcast Platform, enabling quick campaign setups and effective optimizations. - Users value the **effortless campaign management** in Quantcast Platform, appreciating its speed, ease of use, and great support. - Users appreciate the **helpfulness of the AI Assistant** and excellent support, enhancing campaign planning and execution. - Users highlight the **excellent customer support** of Quantcast, ensuring quick responses and effective problem-solving assistance. **Cons:** - Users find the **lack of bulk editing functionality** to be a significant drawback, complicating changes for larger campaigns. - Users find the **limited features** of Quantcast frustrating, particularly regarding pixel implementation and audience tracking options. - Users find the **reporting features lacking** , noting the need for better transparency and more intuitive functionality. - Users find the **reporting features lacking** , suggesting the need for improved transparency and intuitiveness in the dashboard. - Users find the **reporting limitations** of Quantcast Platform frustrating, especially compared to competitors like TTD. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 19. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 20. [EXADS](https://www.g2.com/products/exads/reviews) EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks! **Average Rating:** 5.0/5.0 **Total Reviews:** 14 **How Do G2 Users Rate EXADS?** - **Close Ecosystem API:** 8.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind EXADS?** - **Seller:** [EXADS](https://www.g2.com/sellers/exads) - **Year Founded:** 2013 - **HQ Location:** Sandyford, IE - **Twitter:** @exads (90 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exads/ (60 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Mid-Market, 19% Small-Business #### What Are EXADS's Pros and Cons? **Pros:** - Advertising (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Setup Ease (1 reviews) - User Interface (1 reviews) ### What Do G2 Reviewers Say About EXADS? *AI-generated summary from verified user reviews* **Pros:** - Users praise EXADS for its **responsive ad serving technology** , noting its ease of setup and efficiency. - Users appreciate the **ease of setup** with EXADS, noting its responsive interface simplifies the ad serving process. - Users find the **easy setup** of EXADS to be very responsive, enhancing their overall experience with the product. - Users find the **setup ease** of EXADS to be very responsive and straightforward, enhancing their overall experience. - Users appreciate the **responsive and easy setup** of EXADS, enhancing their ad serving experience. #### What Are Recent G2 Reviews of EXADS? **"[complete ad server solution an campaign management system](https://www.g2.com/survey_responses/exads-review-11236631)"** **Rating:** 5.0/5.0 stars *— Benoit C.* [Read full review](https://www.g2.com/survey_responses/exads-review-11236631) --- **"[Robust white label solution for your DSP](https://www.g2.com/survey_responses/exads-review-9129573)"** **Rating:** 5.0/5.0 stars *— Ana S.* [Read full review](https://www.g2.com/survey_responses/exads-review-9129573) --- #### What Are G2 Users Discussing About EXADS? - [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for) ### 21. [Airtory](https://www.g2.com/products/airtory/reviews) Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical. **Average Rating:** 4.5/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Airtory?** - **Close Ecosystem API:** 8.6/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Airtory?** - **Seller:** [Airtory](https://www.g2.com/sellers/airtory) - **Year Founded:** 2016 - **HQ Location:** Austin, US - **Twitter:** @airtoryHQ (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airtory (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Airtory? **"[Best Rich Media Solution Partner](https://www.g2.com/survey_responses/airtory-review-8457056)"** **Rating:** 5.0/5.0 stars *— Suhaib H.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457056) --- **"[Beginner-friendly. Good Experience with the platform.](https://www.g2.com/survey_responses/airtory-review-8457937)"** **Rating:** 4.5/5.0 stars *— Sasirekha P.* [Read full review](https://www.g2.com/survey_responses/airtory-review-8457937) --- #### What Are G2 Users Discussing About Airtory? - [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for) ### 22. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Luna from Unity?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Luna from Unity?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Luna from Unity? **"[Technical Project Manager](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039) --- **"[Great and simple to set up!](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)"** **Rating:** 4.0/5.0 stars *— Scott G.* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226) --- ### 23. [Optmyzr](https://www.g2.com/products/optmyzr/reviews) Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. **Average Rating:** 4.7/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Optmyzr?** - **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Optmyzr?** - **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr) - **Year Founded:** 2013 - **HQ Location:** Foster City, CA - **Twitter:** @Optmyzr (2,516 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3195009/ (125 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 76% Small-Business, 20% Mid-Market #### What Are Optmyzr's Pros and Cons? **Pros:** - Analytics (2 reviews) - Automation (2 reviews) - Efficiency (2 reviews) - Efficiency Improvement (2 reviews) - Optimization Algorithms (2 reviews) **Cons:** - Limited Features (2 reviews) - Budget Management (1 reviews) - Inadequate Search Functionality (1 reviews) - Learning Curve (1 reviews) - Limited Control (1 reviews) ### What Do G2 Reviewers Say About Optmyzr? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration and insightful dashboards** of Optmyzr, streamlining campaign management and optimization. - Users value the **automation features** of Optmyzr, enhancing efficiency and freeing up time for strategic tasks. - Users highlight the **exceptional efficiency** of Optmyzr, transforming workflows and saving substantial time for strategic activities. - Users highlight the **significant efficiency improvements** achieved through Optmyzr's seamless integration and automation features. - Users appreciate the **seamless integration** of Optmyzr, enhancing campaign efficiency and insights across the entire lifecycle. **Cons:** - Users find the **limited report customization features** restrict their ability to tailor insights for clients effectively. - Users find the **budget management tool complex** , requiring time to learn, which can hinder quick adoption. - Users find the **inadequate search functionality** limits their ability to filter and exclude data effectively. - Users find the **learning curve steep** for Optmyzr, requiring additional time to become proficient with the tool. - Users find the **limited control over report customization** restricts flexibility in presenting insights to clients. #### What Are Recent G2 Reviews of Optmyzr? **"[Indispensable Tool with Stellar Customization and Support](https://www.g2.com/survey_responses/optmyzr-review-13034886)"** **Rating:** 5.0/5.0 stars *— Betty G.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886) --- **"[Efficient Campaign Management with Room for Improved Comparisons](https://www.g2.com/survey_responses/optmyzr-review-13059330)"** **Rating:** 4.5/5.0 stars *— Heath K.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13059330) --- #### What Are G2 Users Discussing About Optmyzr? - [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for) ### 24. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.3/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign opportunities** offered by MediaMath, coupled with excellent customer support. - Users value the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for budget management. - Users value the **unique campaign options** in MediaMath, paired with excellent customer support for their needs. - Users value the **unique campaign options** and outstanding customer support offered by MediaMath by Infillion. **Cons:** - Users find the **complexity of the UI** a barrier, citing outdated design and challenging navigation as major issues. - Users find the **initial setup complex** , with outdated UI and awkward navigation impacting user experience negatively. - Users find the **complex user interface** to be outdated and difficult to navigate, hindering their overall experience. - Users find the **dashboard issues** frustrating, citing an outdated UI and complex navigation that hampers productivity. - Users find the **difficult navigation** due to outdated UI and complex menus frustrating during their experience. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 25. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 73 **How Do G2 Users Rate AdGate Media?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind AdGate Media?** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,008 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of AdGate Media? **"["AdGate Media: Pioneering Success Through Performance and Rewards"](https://www.g2.com/survey_responses/adgate-media-review-9360715)"** **Rating:** 4.5/5.0 stars *— Purvika R.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715) --- **"["AdGate Media: A Closer Look at Advertising Solutions."](https://www.g2.com/survey_responses/adgate-media-review-9412605)"** **Rating:** 4.5/5.0 stars *— jackie A.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605) --- ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.