# Best Mobile Advertising Software for Small Business *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Mobile Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile Advertising category. In addition to qualifying for inclusion in the Mobile Advertising Software category, to qualify for inclusion in the Small Business Mobile Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (755 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 9 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (188 reviews) | — | "[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (365 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 215 ### Category Stats (Jul 2026) - **Average Rating**: 4.22/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+1.07%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 01, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 215+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%2Fsmall-business&secure%5Btoken%5D=3e744f0567d822c41065631fc8c872cd525b51b9fe2c7a6cee58f23aee53e64b&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. **Average Rating:** 4.2/5.0 **Total Reviews:** 142 **How Do G2 Users Rate TikTok Ads?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind TikTok Ads?** - **Seller:** [TikTok](https://www.g2.com/sellers/tiktok) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @tiktok (24,665 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33246798/ (88,539 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are TikTok Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Reach (4 reviews) - Features (4 reviews) - Advertising (3 reviews) - Analytics (3 reviews) **Cons:** - Campaign Management (2 reviews) - Limited Features (2 reviews) - Targeting Optimization (2 reviews) - Technical Issues (2 reviews) - Audience Limitations (1 reviews) ### What Do G2 Reviewers Say About TikTok Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of TikTok Ads, making video creation and promotion straightforward and enjoyable. - Users value TikTok Ads for their **massive audience reach** , enabling impactful engagement with younger demographics through creative content. - Users love how TikTok Ads offer **seamless integration with creative formats** , enhancing engagement and storytelling effectiveness. - Users admire the **natural integration of TikTok Ads** into the platform, fostering creativity and audience engagement. - Users appreciate the **easy-to-view analytics** of TikTok Ads, enhancing campaign tracking and performance evaluation. **Cons:** - Users desire **more control over ad placement** and faster campaign launch times to enhance their marketing efficiency. - Users find the **limited targeting options** of TikTok Ads frustrating, impacting their advertising effectiveness and planning. - Users find the **limited targeting options** of TikTok Ads frustrating, leading to challenges in effectively reaching their audience. - Users struggle with the **technical issues** of TikTok Ads, facing a steep learning curve and unpredictable performance. - Users experience **repetitive video suggestions** and excessive ads, which can make scrolling tedious and frustrating. #### What Are Recent G2 Reviews of TikTok Ads? **"[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)"** **Rating:** 4.5/5.0 stars *— Raúl S.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12458747) --- **"[Very low CPMs: a great tool for diversifying channels](https://www.g2.com/survey_responses/tiktok-ads-review-12446260)"** **Rating:** 4.0/5.0 stars *— nicolas a.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12446260) --- #### What Are G2 Users Discussing About TikTok Ads? - [What is TikTok Ads used for?](https://www.g2.com/discussions/what-is-tiktok-ads-used-for) - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [What are the features of TikTok?](https://www.g2.com/discussions/what-are-the-features-of-tiktok) - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment ### 2. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (28 reviews) - Ease of Use (26 reviews) - Advertising Management (24 reviews) - Campaign Management (22 reviews) - Features (22 reviews) **Cons:** - Ad Issues (19 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (14 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional audience targeting** of Facebook for Business, effectively reaching and engaging potential customers. - Users find the **ease of use** of Facebook for Business exceptional, streamlining navigation and management of business activities. - Users value the **global advertising capabilities** of Facebook for Business, simplifying client outreach and marketing efforts. - Users appreciate the **ease of campaign management** offered by Facebook for Business, enabling effective global advertising. - Users value the **diverse features** of Facebook for Business, including post scheduling and seamless integration with Meta apps. **Cons:** - Users face **ad issues** with Facebook for Business, struggling with policy compliance and frequent account bans. - Users find **poor customer support** to be frustrating, making it difficult to resolve issues on Facebook for Business. - Users often face **ad management issues** due to automatic feature changes, poor support, and strict advertising policies. - Users find the **poor interface design** of Facebook for Business confusing and not user-friendly, complicating campaign management. - Users experience **limited features** on Facebook for Business, hindering creativity and functionality in their advertising efforts. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 3. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **How Do G2 Users Rate The Trade Desk?** - **Close Ecosystem API:** 8.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 47% Mid-Market, 32% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (26 reviews) - Customer Support (24 reviews) - Targeting (24 reviews) **Cons:** - Learning Curve (21 reviews) - Expensive (15 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Training Difficulty (11 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **powerful data-driven approach** of The Trade Desk, enhancing campaign performance and enabling effective targeting. - Users appreciate the **ease of use** of The Trade Desk, enabling quick setup and streamlined campaign management. - Users value the **advanced audience targeting capabilities** of The Trade Desk, enhancing campaign effectiveness and client satisfaction. - Users praise the **exceptional customer support** from The Trade Desk, enhancing the overall user experience significantly. - Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and precise campaign management. **Cons:** - Users note a challenging **learning curve** with The Trade Desk, particularly for newcomers navigating its advanced features. - Users find the **expensive minimum spend** and complex features a barrier for smaller campaigns and new users. - Users face a **steep learning curve** with The Trade Desk due to its complex features and platform updates. - Users often face a **steep learning curve** with The Trade Desk, requiring training to navigate its complex features. - Users find the **steep learning curve** of The Trade Desk challenging, requiring significant training for effective use. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 4. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 755 **How Do G2 Users Rate AdRoll?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll's **ease of use** invaluable, making digital marketing accessible for beginners with intuitive tools and templates. - Users appreciate the **ease of retargeting across multiple channels** with AdRoll, enhancing campaign management and performance insights. - Users value the **campaign management capabilities** of AdRoll, facilitating effortless setup and effective cross-channel advertising. - Users find AdRoll's **easy setup** process intuitive, enabling quick campaign launches and effective brand visibility. - Users praise AdRoll's **exceptional customer support** , highlighting quick, helpful responses that enhance campaign success and confidence. **Cons:** - Users note **limited features** in AdRoll, especially regarding video integration and support for social media platforms. - Users find the **campaign setup confusing** and dislike frequent credit card charges for significant edits. - Users find the **reporting limitations** in AdRoll challenging, especially when seeking quick and simplified insights. - Users find AdRoll to be **expensive** , especially with recurring charges for campaign edits and lack of bundled pricing. - Users find AdRoll's **reporting lacking** , as it often overwhelms with details and lacks a quick summary view. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 5. [Google AdMob](https://www.g2.com/products/google-admob/reviews) Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. **Average Rating:** 4.3/5.0 **Total Reviews:** 66 **How Do G2 Users Rate Google AdMob?** - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Google AdMob?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Top Industries:** Computer Software, Computer Games - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Google AdMob's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Insufficient Support (1 reviews) ### What Do G2 Reviewers Say About Google AdMob? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** in Google AdMob, appreciating the intuitive UI and informative graphs. - Users appreciate the **easy-to-use interface** of Google AdMob, enhanced by effective graphs and competitive eCPM rates. **Cons:** - Users struggle with **insufficient support** for eCPM drops, leading to unresolved issues and frustrations. #### What Are Recent G2 Reviews of Google AdMob? **"[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)"** **Rating:** 5.0/5.0 stars *— Johan L.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240) --- **"[Best and trustworthy app monetization platform](https://www.g2.com/survey_responses/google-admob-review-10415141)"** **Rating:** 5.0/5.0 stars *— Akshat R.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141) --- #### What Are G2 Users Discussing About Google AdMob? - [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment - [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india) - [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob) - [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work) - [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay) ### 6. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (11 reviews) - Helpful (9 reviews) - Campaigns (7 reviews) - Team Helpfulness (7 reviews) **Cons:** - Dashboard Issues (4 reviews) - Expensive (4 reviews) - Campaign Management (3 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** from Simpli.fi, enhancing their overall experience with timely assistance. - Users find Simpli.fi incredibly **easy to use** , appreciating the helpful support team and seamless integrations for campaigns. - Users appreciate the **helpful support team** at Simpli.fi, enhancing the overall experience with responsive assistance and expertise. - Users value Simpli.fi for its **hyperlocal targeting and seamless integration** of various advertising channels, enhancing campaign effectiveness. - Users value the **exceptional helpfulness of the team** , receiving consistent support and guidance for successful campaigns. **Cons:** - Users struggle with **dashboard issues** in Simpli.fi, citing a cluttered UI and lack of intuitiveness for new users. - Users find Simpli.fi **expensive** due to lack of pricing transparency and high OTT inventory costs. - Users report a **confusing onboarding process** and lack of transparency regarding fees and campaign management in Simpli.fi. - Users find the **complex setup** of Simpli.fi challenging, with a confusing interface and steep learning curve for new users. - Users express concerns about **hidden fees** and unclear pricing, leading to unexpected costs and time-consuming inquiries. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 7. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users love the **integration of analytics, ads, and reporting** in one platform, simplifying data-driven marketing decisions. - Users appreciate the **centralized campaign management** features of Google Marketing Platform, enhancing data-driven marketing decisions effortlessly. - Users appreciate the **ease of use** of Google Marketing Platform for efficiently managing all their marketing efforts in one place. - Users value the **efficiency** of Google Marketing Platform for unifying all marketing data and campaigns in one place. - Users value the **powerful performance tracking** features of Google Marketing Platform, enabling smarter, data-driven marketing decisions. **Cons:** - Users find the **steep learning curve** of Google Marketing Platform overwhelming, especially for those new to analytics tools. - Users find the **learning curve steep** in Google Marketing Platform, making it challenging for beginners to navigate effectively. - Users find the **complex setup** challenging, especially for beginners unfamiliar with analytics and ad tech tools. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for those new to analytics or ad tech. - Users note the **high cost** of Google Marketing Platform, which may not suit smaller businesses with limited resources. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 8. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Account Management (3 reviews) - Ease of Use (3 reviews) - Features (3 reviews) - Helpful (2 reviews) - Insights (2 reviews) **Cons:** - Poor Usability (3 reviews) - Complex User Interface (2 reviews) - Not User-Friendly (2 reviews) - Poor Reporting (2 reviews) - Reporting Issues (2 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding customer support** from Basis, appreciating the prompt assistance and proactive communication. - Users find Basis to be **extremely easy to use** , with helpful support and seamless integrations enhancing their experience. - Users appreciate how **easy to use and navigate** Basis is, along with its helpful account reps and integrations. - Users find Basis **extremely helpful** , with excellent support and valuable integrations enhancing their experience significantly. - Users value the **excellent reporting metrics and snappy UI** , making data access efficient and insightful. **Cons:** - Users find the **usability of Basis poor** , as the system can be complicated and not user-friendly for everyone. - Users find the **complex user interface** challenging and outdated, making report generation inconvenient. - Users find Basis to be **not user-friendly** , citing complications in processing orders and navigating the system. - Users find the **poor reporting** capabilities inconvenient, though improvements are being actively worked on for efficiency. - Users find the **reporting issues** a bit inconvenient, though improvements are in progress to enhance the experience. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 9. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **responsive and helpful customer support** at Viant Technology, enhancing their overall experience. - Users find Viant Technology's platform to have an **exceptionally easy navigation** and responsive customer support, enhancing their campaign experience. - Users find the **easy setup** of Viant Technology's platform enhances their experience with quick campaign deployment and support. - Users value the **setup ease** of Viant Technology, appreciating its intuitive navigation and responsive support. - Users praise the **responsive support team** at Viant Technology for their quick and helpful assistance during campaigns. **Cons:** - Users find the **limited reporting** capabilities of Viant Technology frustrating, as key metrics and clarity are lacking. - Users find the **reporting limitations** of Viant Technology frustrating due to incomplete KPIs and export issues. - Users find the **reporting section unclear** and frustrating, with a steep learning curve and outdated UI design. - Users find **editing difficulties** with bulk updates and a steep learning curve in Viant Technology, impacting usability. - Users find the **steep learning curve** frustrating, especially when navigating advanced features and unclear reporting. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 10. [Start.io](https://www.g2.com/products/start-io/reviews) Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Start.io?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Start.io?** - **Seller:** [Start.io](https://www.g2.com/sellers/start-io) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @Start_io_ (7,012 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/start-io/ (154 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 49% Small-Business, 37% Mid-Market #### What Are Start.io's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Innovation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Ineffective Advertising (1 reviews) - Integration Problems (1 reviews) - Poor Reporting (1 reviews) - Required Knowledge (1 reviews) ### What Do G2 Reviewers Say About Start.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **proactive and professional customer support** of Start.io, praising their knowledgeable team. - Users value the **real-time audience targeting** with Start.io, enhancing personalization and effectiveness in ads. - Users praise the **ease of use** of Start.io, appreciating its straightforward integration and steady performance. - Users value the **efficiency** of Start.io, appreciating its seamless integration and steady performance in their setups. - Users value the **innovative approach** of Start.io, appreciating its strong leadership and commitment to thoughtful growth. **Cons:** - Users find the **difficult setup** frustrating, often needing to search extensively for guidance or test settings manually. - Users find the **ineffective advertising** of Start.io disappointing, feeling overlooked compared to other promoted partnerships. - Users face **integration problems** with Start.io, complicating business acquisition efforts in the US market. - Users experience occasional **reporting issues** , which disrupt the critical aspect of managing advertising effectively. - Users find the **documentation lacking** , often having to search or test manually for proper setup. #### What Are Recent G2 Reviews of Start.io? **"[It's one of the best product i have come across within few months](https://www.g2.com/survey_responses/start-io-review-11400298)"** **Rating:** 5.0/5.0 stars *— Subham S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11400298) --- **"[App is great for monetization and smart targeting](https://www.g2.com/survey_responses/start-io-review-11378243)"** **Rating:** 4.0/5.0 stars *— Roshish S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11378243) --- #### What Are G2 Users Discussing About Start.io? - [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for) ### 11. [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 **How Do G2 Users Rate MobileAction?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind MobileAction?** - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction (6,629 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small-Business, 41% Mid-Market #### What Are MobileAction's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Features (9 reviews) - Helpful (8 reviews) - Customer Support (6 reviews) - Insights (6 reviews) **Cons:** - Lack of Information (3 reviews) - Limited Features (3 reviews) - UX Improvement (3 reviews) - Ad Issues (2 reviews) - Data Inaccuracy (2 reviews) ### What Do G2 Reviewers Say About MobileAction? *AI-generated summary from verified user reviews* **Pros:** - Users find MobileAction's platform to have **easy usage** , streamlining integration and daily performance management. - Users value the **easy usage and integration** of MobileAction, enhancing their daily workflow significantly. - Users find MobileAction's **user-friendly structure** and seamless integration of ASA and ASO tools invaluable for campaign management. - Users commend the **responsive customer support** from MobileAction, enhancing their campaign optimization and overall experience. - Users value the **seamless integration of ASO and ASA tools** , enhancing efficiency in keyword research and campaign management. **Cons:** - Users note a **lack of information** regarding performance improvement and competitor analysis in MobileAction. - Users feel the **features are limited** , particularly when it comes to creating custom reports and segmenting data. - Users find the **user experience needs improvement** , particularly noting the steep learning curve for newcomers and filter issues. - Users notice **confusing metrics** in the ads manager, impacting their ability to effectively analyze performance. - Users find **data inaccuracies** in metrics and creative tabs, impacting the clarity of ads management. #### What Are Recent G2 Reviews of MobileAction? **"[Perfect for managing both ASA and ASO in one place](https://www.g2.com/survey_responses/mobileaction-review-11504618)"** **Rating:** 5.0/5.0 stars *— Timofei O.* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618) --- **"[efficient and rewarding partnership](https://www.g2.com/survey_responses/mobileaction-review-11509991)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991) --- #### What Are G2 Users Discussing About MobileAction? - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 2 comments ### 12. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 365 **How Do G2 Users Rate Celtra?** - **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvement** with Celtra, enabling quick creation and easy sharing of design variations. - Users value the **efficient collaboration** tools in Celtra, enhancing teamwork and speeding up project execution across teams. - Users value the **flexible design capabilities** of Celtra, allowing for quick creation of diverse, high-quality variations. - Users praise the **design quality** of Celtra, enabling high-quality visuals with ease and efficiency across various platforms. - Users value the **ease of use** in Celtra, enabling effortless template creation and quick asset sharing. **Cons:** - Users find **functionality limitations** in Celtra, including project management issues and complex template setups affecting workflow. - Users find Celtra has **limited features** for their needs, especially for simple or small-scale campaigns. - Users find the **setup complexity** of Celtra a barrier, especially for small-scale projects and quick campaigns. - Users find the **complex setup** of Celtra daunting, especially for smaller projects or agencies with limited needs. - Users find the **difficult setup** of Celtra cumbersome, particularly for small projects requiring extensive initial effort. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 13. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.5/5.0 **Total Reviews:** 188 **How Do G2 Users Rate Bannerflow?** - **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Bannerflow?** - **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (610 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (159 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 46% Mid-Market, 29% Enterprise #### What Are Bannerflow's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Bannerflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding collaboration capabilities** of Bannerflow, enhancing productivity and teamwork across the company. - Users value the **creative freedom** Bannerflow offers, enabling the design of professional and personalized banners seamlessly. - Users value the **exceptional customer support** from Bannerflow, appreciating their professionalism and efficiency in assistance. - Users value the **intuitive design quality** of Bannerflow, creating professional banners effortlessly across multiple platforms. - Users value the **efficiency** of Bannerflow, benefiting from streamlined workflows and excellent real-time support. **Cons:** - Users find the **learning curve steep** , struggling with advanced features and limited templates for customization. - Users find the **limited customization options** of Bannerflow restrictive, complicating the banner creation process. - Users find the **training difficulty** in mastering Bannerflow's advanced features challenging and time-consuming. - Users feel the **complexity** of Bannerflow's features can be overwhelming, making design creation challenging and skill-demanding. - Users feel **limited customization** options hinder their creativity and make banner creation more time-consuming. #### What Are Recent G2 Reviews of Bannerflow? **"[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)"** **Rating:** 4.5/5.0 stars *— Michele V.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052) --- **"[Effortless Ad Creation with Flexible Features](https://www.g2.com/survey_responses/bannerflow-review-12977299)"** **Rating:** 4.5/5.0 stars *— Marius M.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12977299) --- #### What Are G2 Users Discussing About Bannerflow? - [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for) - [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform) - [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote - [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote - [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote ### 14. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (134 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) - User Interface (40 reviews) **Cons:** - Slow Performance (54 reviews) - Error Issues (44 reviews) - Technical Issues (44 reviews) - Functionality Limitations (33 reviews) - Software Bugs (32 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Prisma, finding it straightforward and organized for daily tasks. - Users value the **streamlined campaign management** of Prisma, enhancing organization and efficiency across all campaign workflows. - Users appreciate the **efficient billing process** of Prisma, enhancing accuracy and streamlining their workflow effortlessly. - Users appreciate the **intuitive navigation** of Prisma, finding it visually clear and easy to use. - Users love the **clear and visually appealing interface** of Prisma, making navigation straightforward and enjoyable. **Cons:** - Users often experience **slow performance** with Prisma, making tasks frustrating and less efficient. - Users experience frequent **error issues** with changes not saving and glitches complicating campaign creation and budget adjustments. - Users report experiencing **technical issues** with Prisma, including errors and glitches that complicate the user experience. - Users find the **functionality limitations** of Prisma frustrating, noting complexity and restrictions that hinder usability. - Users experience **software bugs** in Prisma, encountering unlabeled buttons, lagging, and unclear error messages that hinder usability. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### 15. [Optmyzr](https://www.g2.com/products/optmyzr/reviews) Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. **Average Rating:** 4.7/5.0 **Total Reviews:** 122 **How Do G2 Users Rate Optmyzr?** - **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Optmyzr?** - **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr) - **Year Founded:** 2013 - **HQ Location:** Foster City, CA - **Twitter:** @Optmyzr (2,516 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3195009/ (125 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 76% Small-Business, 20% Mid-Market #### What Are Optmyzr's Pros and Cons? **Pros:** - Analytics (2 reviews) - Automation (2 reviews) - Efficiency (2 reviews) - Efficiency Improvement (2 reviews) - Optimization Algorithms (2 reviews) **Cons:** - Limited Features (2 reviews) - Budget Management (1 reviews) - Inadequate Search Functionality (1 reviews) - Learning Curve (1 reviews) - Limited Control (1 reviews) ### What Do G2 Reviewers Say About Optmyzr? *AI-generated summary from verified user reviews* **Pros:** - Users value how **seamlessly Optmyzr integrates analytics** , enabling efficient campaign management and real-time performance insights. - Users value the **automation features** of Optmyzr, enabling significant time savings and enhancing campaign efficiency and control. - Users benefit from Optmyzr's **seamless integration and automation** , significantly enhancing efficiency and saving valuable time. - Users highly value the **efficiency improvement** Optmyzr brings, saving significant time and enabling focused strategic activities. - Users appreciate the **seamless integration and automation** in Optmyzr, greatly enhancing campaign efficiency and insights. **Cons:** - Users find the **limited report customization** features restrict their ability to present brand-aligned insights effectively. - Users find the **budget management tool difficult to master** , requiring extra time to become proficient. - Users feel frustrated with the **inadequate search functionality** that limits their ability to filter and manage data effectively. - Users find the **learning curve** of Optmyzr challenging, requiring extra time to fully understand the tool. - Users note **limited control** over report design customization, hindering branding and polished presentations for clients. #### What Are Recent G2 Reviews of Optmyzr? **"[A Multi-Service Strategic Partner Providing Tools To Solve Real-World Agency Challenges](https://www.g2.com/survey_responses/optmyzr-review-10913741)"** **Rating:** 5.0/5.0 stars *— Elliott V.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-10913741) --- **"[Indispensable Tool with Stellar Customization and Support](https://www.g2.com/survey_responses/optmyzr-review-13034886)"** **Rating:** 5.0/5.0 stars *— Betty G.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886) --- #### What Are G2 Users Discussing About Optmyzr? - [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for) ### 16. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 17. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ### 18. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **How Do G2 Users Rate Fluency?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Scientist - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Software Bugs (28 reviews) - Steep Learning Curve (26 reviews) - Navigation Issues (22 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, enjoying its clear dashboard and straightforward setup process. - Users value the **streamlined management** of campaigns in Fluency, significantly enhancing efficiency and control over budgets. - Users love the **efficient budget management** of Fluency, which simplifies tracking and optimizing ad spend across campaigns. - Users value the **efficient campaign management** with Fluency, enjoying seamless integration and smooth budget adjustments. - Users praise Fluency for its **time-saving features** , enabling efficient campaign management and reduced budgeting stress. **Cons:** - Users note a **learning curve** with Fluency, making navigation and adjustments to campaigns somewhat challenging at first. - Users face persistent **software bugs** with Fluency, leading to frustrating issues like unresolved notifications and unsaved changes. - Users find the **steep learning curve** of Fluency challenging, wishing for clearer onboarding and documentation to ease navigation. - Users often face **navigation issues** in Fluency, leading to confusion with complex layouts and delayed updates. - Users face frequent **error issues** with Fluency, complicating management and increasing workload without proper support. #### What Are Recent G2 Reviews of Fluency? **"[Fluency: Streamlined Campaign Management, Needs 24/7 Availability](https://www.g2.com/survey_responses/fluency-review-11857724)"** **Rating:** 5.0/5.0 stars *— Jacob V.* [Read full review](https://www.g2.com/survey_responses/fluency-review-11857724) --- **"[Intuitive, Automated Campaign Management with Outstanding Fluency Support](https://www.g2.com/survey_responses/fluency-review-12666596)"** **Rating:** 5.0/5.0 stars *— Kat T.* [Read full review](https://www.g2.com/survey_responses/fluency-review-12666596) --- ### 19. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Luna from Unity?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Luna from Unity?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Luna from Unity? **"[Technical Project Manager](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039) --- **"[Great and simple to set up!](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)"** **Rating:** 4.0/5.0 stars *— Scott G.* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226) --- ### 20. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Coordinator, Social Media Strategist - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - User Interface (10 reviews) - Ad Management (8 reviews) - Campaign Management (8 reviews) - Efficiency (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users find Innovid’s platform **easy to use** , streamlining ad management with quick support and seamless integration. - Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick and easy campaign management. - Users appreciate the **intuitive interface** of Innovid, making campaign management streamlined and efficient across all platforms. - Users value the **intuitive campaign management** of Innovid, which simplifies ad management across various platforms seamlessly. - Users appreciate the **efficiency** of Innovid, streamlining ad campaigns across multiple platforms with ease and effectiveness. **Cons:** - Users experience a **high learning curve** with Innovid due to its complexity and initial setup challenges. - Users face a **steep learning curve** with Innovid, finding it challenging to navigate and utilize its capabilities effectively. - Users find Innovid **time-consuming** due to the steep learning curve and lengthy ticketing processes for support. - Users find the **time consumption** due to support delays and complex reporting frustrating for their business needs. - Users experience challenges with **inefficient campaign management** due to difficulties in uploading assets and modifying settings. #### What Are Recent G2 Reviews of Innovid? **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 21. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 22. [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad campaigns. Epom Ad Server provides all the functionality needed to launch, run, and manage ad campaigns of any scale. Epom Ad Server features real time analytics, advanced targeting, a wide variety of ad formats, Big Data Optimization, cross-channel marketing, their own RTB platform, easy DMP integration, and more. Epom Ad Server also offers white labeling options and custom feature development per request. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Epom Ad Server?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Epom Ad Server?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (115 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 70% Small-Business, 30% Mid-Market #### What Are Epom Ad Server's Pros and Cons? **Pros:** - Campaign Management (2 reviews) - Customer Support (2 reviews) - Features (2 reviews) - Helpful (2 reviews) - Ad Management (1 reviews) **Cons:** - Difficult Setup (2 reviews) - Complex Setup (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) ### What Do G2 Reviewers Say About Epom Ad Server? *AI-generated summary from verified user reviews* **Pros:** - Users value the **solid ad management** and excellent technical support for effective campaign execution and tracking. - Users commend the **outstanding customer support** of Epom Ad Server, enhancing their ad management experience significantly. - Users value the **advanced customization and retargeting features** of Epom Ad Server, enhancing their advertising effectiveness. - Users commend the **outstanding technical support** of Epom Ad Server, enhancing ad management and convenience for clients. - Users appreciate the **solid ad management** and commend the outstanding technical support team at Epom Ad Server. **Cons:** - Users experience **difficult setup** challenges requiring extensive support, but assistance is available for resolution. - Users often find the **complex setup** process challenging, requiring assistance from the support team for proper configuration. - Users report recurring issues with **poor customer support** , making setup and assistance frustratingly difficult. - Users often face **poor documentation** , requiring additional support for proper setup of Epom Ad Server. #### What Are Recent G2 Reviews of Epom Ad Server? **"[We've been using Epom API in retail for 2 years](https://www.g2.com/survey_responses/epom-ad-server-review-11282979)"** **Rating:** 4.0/5.0 stars *— Irene K.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11282979) --- **"[Using Epom Ad Server to manage media buying](https://www.g2.com/survey_responses/epom-ad-server-review-11597453)"** **Rating:** 5.0/5.0 stars *— Anastasiia C.* [Read full review](https://www.g2.com/survey_responses/epom-ad-server-review-11597453) --- ### 23. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 73 **How Do G2 Users Rate AdGate Media?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind AdGate Media?** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,008 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of AdGate Media? **"["AdGate Media: Pioneering Success Through Performance and Rewards"](https://www.g2.com/survey_responses/adgate-media-review-9360715)"** **Rating:** 4.5/5.0 stars *— Purvika R.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715) --- **"["AdGate Media: A Closer Look at Advertising Solutions."](https://www.g2.com/survey_responses/adgate-media-review-9412605)"** **Rating:** 4.5/5.0 stars *— jackie A.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605) --- ### 24. [Choozle](https://www.g2.com/products/choozle/reviews) Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. **Average Rating:** 4.2/5.0 **Total Reviews:** 198 **How Do G2 Users Rate Choozle?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Choozle?** - **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) - **Company Website:** https://www.choozle.com - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @choozle (1,235 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2893114/ (49 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 73% Small-Business, 21% Mid-Market #### What Are Choozle's Pros and Cons? **Pros:** - Team Helpfulness (3 reviews) - Audience Targeting (2 reviews) - Campaign Management (2 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) **Cons:** - Insufficient Training (2 reviews) - Account Issues (1 reviews) - Account Management Issues (1 reviews) - Campaign Management (1 reviews) - Data Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Choozle? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **helpful and supportive team** that enhances their campaign management experience with valuable insights. - Users appreciate the **brilliant audience targeting** of Choozle, benefiting from precise geographical and behavioral insights for campaigns. - Users value the **collaborative support and strategic insights** from Choozle, enhancing their campaign management experience. - Users value the **helpful and collaborative team** at Choozle, enhancing campaign management and strategic insights. - Users value the **easy-to-use interface** of Choozle, which simplifies campaign setup and audience uploads. **Cons:** - Users report **insufficient training** for beginners, hindering their ability to effectively operate Choozle for quality results. - Users report frustration with **account management issues** , noting that details are often overlooked and attention is lacking. - Users note **account management issues** due to the team juggling multiple accounts, leading to missed details and insufficient attention. - Users face **frequent errors** in campaign management, leading to delays and a lack of clarity on creative requirements. - Users note the **lack of reporting** and insufficient data analysis in Choozle, impacting decision-making. #### What Are Recent G2 Reviews of Choozle? **"[Great Transparency](https://www.g2.com/survey_responses/choozle-review-9421269)"** **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/choozle-review-9421269) --- **"[Great partner for programmatic.](https://www.g2.com/survey_responses/choozle-review-10383643)"** **Rating:** 5.0/5.0 stars *— Matt W.* [Read full review](https://www.g2.com/survey_responses/choozle-review-10383643) --- #### What Are G2 Users Discussing About Choozle? - [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) - 1 comment ### 25. [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) Yelp is a website and mobile app that connects people with great local businesses and business owners with their communities. **Average Rating:** 2.6/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Yelp Advertising?** - **Close Ecosystem API:** 5.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 5.6/10 (Category avg: 8.6/10) - **Ease of Use:** 6.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 5.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Yelp Advertising?** - **Seller:** [Yelp for Business Owners](https://www.g2.com/sellers/yelp-for-business-owners) - **Year Founded:** 2004 - **HQ Location:** San Francisco, CA - **Twitter:** @Yelp (98,121 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/31517/ (6,940 employees on LinkedIn®) - **Ownership:** YELP **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 68% Small-Business, 24% Mid-Market #### What Are Recent G2 Reviews of Yelp Advertising? **"[A Solid Way to Get Inquiries and Impressions](https://www.g2.com/survey_responses/yelp-advertising-review-9770389)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/yelp-advertising-review-9770389) --- **"[Exellent Business tool](https://www.g2.com/survey_responses/yelp-advertising-review-8226453)"** **Rating:** 5.0/5.0 stars *— Jennifer S.* [Read full review](https://www.g2.com/survey_responses/yelp-advertising-review-8226453) --- #### What Are G2 Users Discussing About Yelp Advertising? - [Is Yelp a marketing tool?](https://www.g2.com/discussions/is-yelp-a-marketing-tool) - [What is Yelp strategy?](https://www.g2.com/discussions/what-is-yelp-strategy) - [What kind of advertising is Yelp?](https://www.g2.com/discussions/what-kind-of-advertising-is-yelp) - 1 comment - [What do Yelp ads do?](https://www.g2.com/discussions/what-do-yelp-ads-do) ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.