Top class customer support with an assigned Customer Success Manager & a product team that listens to feedback and quickly implements enhancements.
Programmatic advertising and DSPs can be difficult subjects to get into - Basis assigned a training team that flew out to provide guidance over a whole day. After the training session, I've found the platform to be very easy to use and intuitive.
I like that I can set all my budgets for advertising even outside of the Basis platform, and use it as a media planning feature.
Most of all, I'm very happy with the data I have access to for advertising purposes for the DSP. The new feature that analyzes Remarketing audiences and suggests similar audiences has been a game changer. Review collected by and hosted on G2.com.