--- title: Basis Reviews meta_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 287 scale: '5' date_modified: '2026-09-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle. ## Basis Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Basis, enjoying its intuitive navigation and helpful support for seamless integration. (2 reviews) - Users appreciate the **user-friendly interface** of Basis, complemented by supportive account reps and helpful integrations. (2 reviews) - Users appreciate the **excellent reporting metrics** and dimensions, promoting a clear understanding of the marketplace inventory. (2 reviews) - Users value the **exceptional customer support** and extensive features offered by Basis, enhancing their overall experience. (2 reviews) - Users highlight the **exceptional customer support** and valuable product offerings of Basis, enhancing their overall experience. (2 reviews) - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. (1 reviews) - Automation (1 reviews) - Users highlight the **outstanding customer support** and impressive product offerings of Basis, enhancing their campaign management experience. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users find the **complex user interface** of Basis outdated and challenging, making report generation inconvenient. (2 reviews) - Users find the product **complex** , noting it isn't user-friendly for everyone, making it challenging to navigate. (1 reviews) - Users find the system **complex and not user-friendly** , making it challenging for everyone to navigate effectively. (1 reviews) - Users find the **complex reporting** process inconvenient, along with an outdated UI affecting overall usability. (1 reviews) - Users find the **complex usability** of Basis challenging, making it difficult for a broader audience to navigate. (1 reviews) - Difficult Setup (1 reviews) - Inefficient Processes (1 reviews) - Users note the **limited features** of Basis, expressing the need for more integrations and a dedicated dashboard. (1 reviews) - Limited Options (1 reviews) - Limited Reach (1 reviews) ## Basis Reviews ### 1. The best DSP with excellent customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** Easy to use platform with amazing capabilities! Support from and working with our Customer Success Manager :) **What do you dislike about Basis?** I have no major complaints. Centro support is always working with us to make sure we find solutions to any problems. **What problems is Basis solving and how is that benefiting you?** Centro DSP gives us the opportunity to reach our consumers in the most effective way. All of the capabilities that they have to offer allows us to find the best way to reach our target audience. They are continuously implementing new offerings that help us stay ahead! ### 2. Basis Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** June 01, 2018 **What do you like best about Basis?** Ability to optimize campaigns on multiple levels **What do you dislike about Basis?** Not being able to schedule reports to be emailed **Recommendations to others considering Basis:** Learn how to navigate the multiple optimization opportunities **What problems is Basis solving and how is that benefiting you?** Research for clients, continually adding new products ### 3. Suits our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 01, 2018 **What do you like best about Basis?** customer service is excellent, lots of options in terms of audience and contextual segments, new product options and improvements are regularly available **What do you dislike about Basis?** sometimes a little difficult to build out lots of campaigns at once. Basis doesn't help with or validate pixel placement which can be a pain point. **What problems is Basis solving and how is that benefiting you?** providing display advertising to clients who weren't previously doing any. Helps drive traffic to website that wouldn't be there otherwise. ### 4. Great Team, Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Managing Partner, Internet, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2018 **What do you like best about Basis?** Since DSPs generally access the same inventory and fit the same function, what sets Basis DSP apart is the team we have supporting us and keeping us abreast of changes in the product and best practices. **What do you dislike about Basis?** I have not run into any problems that our team wasn't able to help solve. **What problems is Basis solving and how is that benefiting you?** We are able to provide our clients with a new level of transparency and flexibility in our programmatic media offering. ### 5. Centro Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** Support from my Customer Success Manager (Kallie Francke) who is incredibly knowledgable, detail-oriented and supportive. She is always willing to go above and beyond to offer insights into our campaigns and has allowed us to grow our user base thanks to her expertise. **What do you dislike about Basis?** There are several placements that show up as "Anonymous" that seem sketchy/potentially fraudulent. I wish Centro would comb through their placements to ensure that these placements are not in their traffic. **What problems is Basis solving and how is that benefiting you?** User Acquisition ### 6. Knowledge and Service is OUTSTANDING! **Rating:** 5.0/5.0 stars **Reviewed by:** Emily G. | Online Account Executive, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** John Botero is incredible. Fast in response, but more importantly he just knows his stuff!! **What do you dislike about Basis?** I have not had any issues with the product to fill this portion out. **What problems is Basis solving and how is that benefiting you?** Currently, no problems. ### 7. Works well **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** The bulk creative upload tool is a lifesaver. Overall, the platform is fairly easy to use and manage. The auto-optimization tool is also great and saves me time on optimizations I normally would have spent more time on. **What do you dislike about Basis?** Bulk edits to creative are difficult - you have to edit campaigns individually if editing anything other than destination URL, impression URL or status. It would be great to see spend by audience if you have multiple segments included in one campaign. **What problems is Basis solving and how is that benefiting you?** We are trying to drive engagement and leads. Being able to optimize for multiple goals has been hugely helpful with this campaign. ### 8. Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Katelin H. | Digital Sales Engineer, Publishing, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 01, 2018 **What do you like best about Basis?** I love being able to manage the DSP on my own but also knowing I have a dedicated specialist to help out if I ever have any questions. **What do you dislike about Basis?** Not much that I dislike, except when copying a campaign and changing a date, the dates do not change across the whole campaign. **What problems is Basis solving and how is that benefiting you?** We are helping clients reach specific audiences outside of our one publication. ### 9. Media Strategist **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** I like how intuitive and easy to use the dashboard is **What do you dislike about Basis?** I find campaign pacing is a little difficult to use **What problems is Basis solving and how is that benefiting you?** Basis DSP is the cornerstone of our in-house programmatic desk ### 10. Centro self-managed DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 19, 2018 **What do you like best about Basis?** Media buying made easy! The platform is user friendly and intuitive. **What do you dislike about Basis?** There are frequent software updates and network issues. The platform has a history of malfunctioning after platform updates. **What problems is Basis solving and how is that benefiting you?** We utilize the DSP for media buying, building strategies for audience extension, and targeting specific demographics. Having the ability to work with our contact at Centro and problem solve together allows for better customer service for our clients. ### 11. Awesome product, brilliant team **Rating:** 5.0/5.0 stars **Reviewed by:** Pieter O. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** Flexibility of the platform is great, responsiveness unsurpassed. **What do you dislike about Basis?** Viewability options though good, could be expanded **What problems is Basis solving and how is that benefiting you?** Real-time activation ### 12. Basis DSP - Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia R. | Programmatic Media Buyer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 10, 2017 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Basis?** Upload bulk creative function, a lot of other DSPs don't give you the option to do it yourself and put you through a long process of filling out excel sheets. I really like that I have a lot of control over sites placements, and it's easy to pull a reports for what I need, even if its' last minute. Also, the customer service is amazing, anything we need help with the team is there to help, and they are always open to suggestions and feedback. **What do you dislike about Basis?** Lots of lag, sometimes it takes a while to load and save. When doing a bulk upload of creative and multiple ads are not accepted, it only shows one individual ad rather than the multiple that might have issues. **What problems is Basis solving and how is that benefiting you?** Using Basis as a self serve has given us the option to test out multiple things and see changes/shut off low performing tactics with ease. We frequently optimize to not just one primary conversions, but multiple, and it has allowed us to do that. I wouldn't want to use any other DSP. ### 13. Fan of Basis! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** Basis is very user friendly and easy to teach. Cloning campaigns and creating new ones are fast, as well. **What do you dislike about Basis?** Sometimes, depending on the field, the domain lists or the third party audiences can be thin. Primarily they are not, though. **What problems is Basis solving and how is that benefiting you?** We are able to reach new websites and really see things like CPM or CPC. ### 14. Great DSP support and customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** We enjoy the flexibility to manage our client's campaigns and our support rep Kallie Frankcke is awesome. **What do you dislike about Basis?** Not being able to share audiences on the platform with other clients that have similar audiences. **What problems is Basis solving and how is that benefiting you?** A more diverse strategy for each of our clients. Pixel placement is key for an accountability. ### 15. Advertiser **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 15, 2018 **What do you like best about Basis?** Basis customer support team and training team have been great to work with. Sales team eager to assist with reporting. **What do you dislike about Basis?** Not mobile enabled UI not super friendly **What problems is Basis solving and how is that benefiting you?** Programmatic Native Historical footfall / atrribution PMP Video ### 16. My Marketing Agency Using Centro Basis to Find Efficiencies Buying Digital Media **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** Flexibility of the platform and customer service. **What do you dislike about Basis?** Reporting is one-dimensional and doesn't allow a high degree of customization or visualization. **Recommendations to others considering Basis:** A business intelligence dashboard is likely required to automate/create more robust, **What problems is Basis solving and how is that benefiting you?** efficiencies placing across multiple ad exchanges. ### 17. Centro Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** The interface is easy to use once you work in the system. **What do you dislike about Basis?** A lot of information to take in at once, different than Google Adwords. **What problems is Basis solving and how is that benefiting you?** Advertising for clients that have a larger budget. ### 18. Excellent Solution for Advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 02, 2018 **What do you like best about Basis?** The platform is excellent, but the customer service is the best part. **What do you dislike about Basis?** I have a single complaint: I can't delete creative files from the platform. **Recommendations to others considering Basis:** Set up a demo and move forward with the trial - there is truly no risk and I believe that you'll be thrilled with the results! **What problems is Basis solving and how is that benefiting you?** We have grown our digital advertising revenue by over 100% since switching to Basis DSP due to the variety of tools available and the support from the Centro team. ### 19. Good platform, good customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2018 **What do you like best about Basis?** The platform works well and has an easy to use interface. Custom service is better than many of the other DSPs we've used. Overall **What do you dislike about Basis?** Other platforms have internally built viewability or brand safety tools, Centro's are all third party. **What problems is Basis solving and how is that benefiting you?** Providing display and advertising solutions for clients ### 20. Solid platform and helpful support staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 22, 2018 **What do you like best about Basis?** Quick, helpful support from Customer Success Manager **What do you dislike about Basis?** Platform can be hard to navigate when you first start **Recommendations to others considering Basis:** I would recommend Basis DSP to anyone who requires help setting up campaigns, getting new ideas for tactics, etc. The support staff is great! **What problems is Basis solving and how is that benefiting you?** New programmatic tactics to use with clients ### 21. Basis DSP review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** The ability to go into the platform and see the targeting options and their associated costs **What do you dislike about Basis?** The reporting leaves a lot to be desired. **What problems is Basis solving and how is that benefiting you?** It allows us to sell programmatic solutions to our customers ### 22. Easy and intuitive DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Julie G. | Digital Media Buyer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 25, 2017 **What do you like best about Basis?** Complete control over campaigns when needed, intuitive options when you don't, plus automatic campaign optimization. **What do you dislike about Basis?** Creative management needs flighting feature, campaign pacing is budget based, not impression or KPI based. **Recommendations to others considering Basis:** Explore all options and partners associated with the DSP. Many other services integrate and they have relationships with many of them. Utilize their customer support and account reps for media planning.l **What problems is Basis solving and how is that benefiting you?** Eliminating multiple publishers by buying direct from ad exchanges, using deep audience targeting to reach customers. ### 23. Centro Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 18, 2017 **What do you like best about Basis?** The combination of a simple UI and sophisticated capabilities that lend themselves to local campaigns is perfect for our business needs. **What do you dislike about Basis?** There are a couple small complaints, mainly around reporting capabilities and the excessive work that needs to go into creating reports directly from the platform. **What problems is Basis solving and how is that benefiting you?** Organized and effective distribution for local campaigns. The simple execution within the platform is just right for my small team. ### 24. Great functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 08, 2017 **What do you like best about Basis?** Ease of use. Been very pleased with the dashboard. **What do you dislike about Basis?** Reporting limitations. Many reports are limited to 45 days but I'm being told that they're extending that. **What problems is Basis solving and how is that benefiting you?** It's perfect for clients with smaller budgets. ### 25. Dig it **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 10, 2017 **What do you like best about Basis?** Easy to use, great support if there are ever questions, they take client feedback & suggestions seriously **What do you dislike about Basis?** some quirky things, i dont like that the campaign being viewed changes if i update a date range (but i recognize these are the kinds of things that can be suggested) **What problems is Basis solving and how is that benefiting you?** na ### 26. Suite 66 Review of Centro **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2016 **What do you like best about Basis?** Really appreciate granular the targeting is with hyperlocal campaigns. The setup is extremely easy and the reporting for it is also very simple as well. Making changes and optimizations are smooth, which is why we continue to use it. **What do you dislike about Basis?** Tracking and optimizing for CPC campaigns is somewhat challenging based on how the budget management is set up. **Recommendations to others considering Basis:** Continue to work on streamlining the workflow for set up and reporting. Having city-based reporting is really key for many users. **What problems is Basis solving and how is that benefiting you?** Using the inventory research as been really helpful to see what prices some of our properties are clearing at on the exchange. It also provides a guide in terms of how much we should be pricing our products at in addition to seeing where there is activity and avails growing or declining for certain publishers. ### 27. Great Customer Focus **Rating:** 4.0/5.0 stars **Reviewed by:** Hillary S. | Sales Supervisor, Newspapers, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 31, 2016 **What do you like best about Basis?** Centro's internal team for publishers is great! Each member is constantly optimizing for the success of your client, and they're always keeping you in the loop with any changes or updates with the digital campaigns. In addition, they have so many options for us, and our advertisers to take advantage of. Primarily, we use Centro's search and site retargeting, programmatic, and social media advertising options. In the past, we focused primarily on their Geo-fencing capabilities, but we've since switched to Simpli.fi due to better targeting capabilities for our advertisers. Plus, Simpli.fi has lower minimums that can really help our advertisers with a tighter budget. **What do you dislike about Basis?** Their minimums are a little high for the advertisers in our market. If they could lower those, we could service more advertisers in our market. They also don't seem to be keeping ahead of the innovations in the digital sphere. For example, we used Centro's geo-targeting solutions pretty heavily when we launched their products in our market, but since then, we've switched to another partner, Simpli.fi, because they have a more targeted approach to that advertising. For example, Simpli.fi can serve a mobile ad on a device as soon as someone enters a store, Centro cannot. Simple.fi can also geo-fence just a section within a store, like targeting the flooring section of Lowes, for example. Centro just can't keep up with these changes and they're getting outpaced by smaller startups. **What problems is Basis solving and how is that benefiting you?** We're using Centro to serve ads across multiple platforms, taking advantage of their DSP. Specifically, we serve geo-targeted digital campaigns, search and site retargeting campaigns, programmatic buys, plus contextual and social advertising options as well. With so many products, we're able to really put a great proposal in front of our advertisers to help their businesses grow. **Official Response from Adam Kaiser:** > Thank you for the feedback. In the case of footfall attribution, we work with a number of vendors (specifically, Cuebiq and Placed) to achieve this. Simpli.fi has this capability built into their UI which understandably makes the process smoother from a use case point of view. However, we still very much have these capabilities and are working diligently to smooth up the process and get these tools integrated into the UI. If there are other specific tools that you feel are missing, we’d love to hear what you’re looking for! ### 28. Easy to use, great customer service and a good product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2016 **What do you like best about Basis?** The ease of use and customer service. Always willing to help you and provide suggestions. **What do you dislike about Basis?** Reporting function is good, but I would like to have it have more organizational options and to set up automated reports. **Recommendations to others considering Basis:** Get at least one person to become the champion and understand the ins and outs of the system and the sales process. **What problems is Basis solving and how is that benefiting you?** Doing real time buying in house instead of through a third-party vendor. Gives us a lot of ways to make the product work for our clients and seeing them stay on. ### 29. Utilized for Multiple Clients, Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Heather S. | Senior Digital Media Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2016 **What do you like best about Basis?** Ease of use, helpful customer service, the upgrades to the platform have been great **What do you dislike about Basis?** The linking of the creative is time consuming. It's an extra step that doesn't need to be there. **What problems is Basis solving and how is that benefiting you?** able to provide our clients with hyper local targeting options and mobile in-app solutions. ### 30. Way to go, Centro! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Publisher / Corporate Digital Director, Newspapers, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 08, 2016 **What do you like best about Basis?** I value the sales and technical support! **What do you dislike about Basis?** Pricing can be tough for smaller markets **Recommendations to others considering Basis:** Make sure you have your own house in order to succeed with the tools Centro provides. It's a poor musician who blames the instrument. **What problems is Basis solving and how is that benefiting you?** Using Centro, I'm able to expand my portfolio of digital products to compete with any advertising challenger in any market I choose to pursue without having to worry that I may be outgunned. ### 31. Good Entry Level DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan G. | Digital Marketing Account Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 27, 2016 **What do you like best about Basis?** I like the fact that for minimum input, you have the bells and whistles of a dsp. I also love the real time reporting that is available. It makes short flights a lot easier to manage and flight. **What do you dislike about Basis?** It is very clunkly and slow. It is a trade off for the speed of reporting. **Recommendations to others considering Basis:** Allow for atleast 24 hours for creative approval. **What problems is Basis solving and how is that benefiting you?** It allows me to go beyond the gdn and expand my display capabilities with 3rd party audiences etc. ### 32. The Centro DSP packs-in tons of buying power while being the easiest to use BY FAR. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 16, 2016 **What do you like best about Basis?** Ease of use. We're able to set campaigns up in about 5 minutes. **What do you dislike about Basis?** The "spend evenly" feature could be much simpler a la Facebook. **What problems is Basis solving and how is that benefiting you?** We're seeing excellent CPM in great inventory across all networks. ### 33. Great company and great people **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 01, 2016 **What do you like best about Basis?** They make media planning easier when an agency is short staffed or don't have enough bandwidth. They are also very transparent in providing their methodology. **What do you dislike about Basis?** Although it's a great service, I wouldn't recommend to use all the time as it takes experience in planning away from members at an agency. **Recommendations to others considering Basis:** If your team is shortstaffed or may be inexperienced in the world of digital, I would recommend Centro as a starting point in planning. **What problems is Basis solving and how is that benefiting you?** Solves issues of shortstaffed teams and also provides guidance if a planning team is stuck. Using Centro benefits in the sense that it creates more efficiencies in the workplace. ### 34. Great Platform - You should be using at agency level **Rating:** 4.0/5.0 stars **Reviewed by:** William S. | Director of Digital Media, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 20, 2016 **What do you like best about Basis?** Real time inventory tool - fantastic CPM's - inventory is great - geo fencing product is awesome **What do you dislike about Basis?** At first it is not the easiest platform to navigate and you do not get dedicated account manager till a higher level of monthly spend **Recommendations to others considering Basis:** easier campaign set up **What problems is Basis solving and how is that benefiting you?** getting our clients great display inventory as well as great video inventory - we have seen great results with geo fencing product as well ### 35. Well-Rounded Ad Tech Targeting, Data and Creative Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 17, 2016 **What do you like best about Basis?** Centro originally fell on my team's radar from the data that they were able to provide. Using a quarterly data pull provided by Centro, my team was able to get a better picture/directional view into what our competitive marketspace looked like. Their creative customization is turn-key so any asset development is fast. Outside of that, the campaign management team was great—very responsive and always suggesting new opportunities. **What do you dislike about Basis?** There were issues with viewability of our inventory, but the campaign management team assigned to my team made adjustments and fixed the issue. This type of issue can happen across any partner in the ad tech space, so it's important to have a brand safety partner to monitor your impression activity. **Recommendations to others considering Basis:** Centro is a strong DR partner. Based on performance, I recommend pairing them against a competitor. Once you have them live, be proactive about asking your Centro team about any insights they can give on the type of audience they are seeing convert on your KPIs. We found information leading us to include a new demographic segment to our client's audience. **What problems is Basis solving and how is that benefiting you?** The business objective for the campaign where Centro was used, we were tasked with maximizing our reach to the client's consumer demo and then driving them to the brand's site for further messaging. ### 36. Centro **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 09, 2016 **What do you like best about Basis?** LOVE their monetization of our remnant inventory. We have really high CPMs and fill rates and have never had a problem with bad ads coming through their networks. Their dashboard is very cumbersome and has great information accessible very easily. **What do you dislike about Basis?** I cannot think of anything that I dislike. **What problems is Basis solving and how is that benefiting you?** Remnant monetization and National billing ### 37. Great team to scale with **Rating:** 4.5/5.0 stars **Reviewed by:** Marc J. | Senior Search Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 23, 2015 **What do you like best about Basis?** Centro makes it easy to expand into other channels so that you can do the strategy, not the campaign set up and management. **What do you dislike about Basis?** The fees can be a little high, but if you build a partnership with your team, it can be worth it. **What problems is Basis solving and how is that benefiting you?** Bandwidth was limited, so this allowed us to offer more services without having to take on a ton of extra work. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+02%3A38%3A56+-0500&secure%5Bsession_id%5D=11e6ea78-66d4-4380-bd86-46666a3afba9&secure%5Btoken%5D=144ace57bf5823fc02764c62e159348a793be5833ba1b9d648130b5b487eeb32&format=llm_user) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Basis Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (897 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (180 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)