Basis Reviews & Product Details

Top class customer support with an assigned Customer Success Manager & a product team that listens to feedback and quickly implements enhancements.

Programmatic advertising and DSPs can be difficult subjects to get into - Basis assigned a training team that flew out to provide guidance over a whole day. After the training session, I've found the platform to be very easy to use and intuitive.

I like that I can set all my budgets for advertising even outside of the Basis platform, and use it as a media planning feature.

Most of all, I'm very happy with the data I have access to for advertising purposes for the DSP. The new feature that analyzes Remarketing audiences and suggests similar audiences has been a game changer. Review collected by and hosted on G2.com.

Some of the features aren't very user friendly - can't copy/paste out of the Insights platform, takes multiple clicks to activate/pause line items. These are minor annoyances that I haven't even raised with the Customer Success team. Review collected by and hosted on G2.com.

If a client can dream it, we can build it, with Basis. The extensive amount of targeting options, platforms, audiences, networks, exchanges, tactics, and partners is unparalleled. No matter what a client throws at us, there is a solution within Basis to execute the campaign. In addition, the support staff is incredibly helpful to ensure that we are successful. From regular check in calls and random email inquiries to support decks and personalized research, we have a team of support. Review collected by and hosted on G2.com.

There is certainly a learning curve with the platform. It is always not the most intuitive and trying to jump in it brand new may be difficult. Fortunately they offer in-person and virtual learning programs to ensure you are comfortable with the platform. Review collected by and hosted on G2.com.

Basis customer service is second to none. Any time we've reached out to Basis Support they've been very responsive and providing guidance to help troubleshoot any issues. Our CSM (hey Kelly!) is wonderful. She's always willing to brainstorm or provide insights and she really understands our clients and our business. Review collected by and hosted on G2.com.

At first (especially for an agency working in a DSP for the first time) the platform is overwhelming but becomes much more manageable after time. The in-platform reporting is a bit clunky but Basis recently integrated with our dashboard and reporting platform, which has been immensely helpful. Review collected by and hosted on G2.com.

The support from the customer success team is unparalleled. Amazing attitude, super knowledgeable and most importantly, invested in seeing success in my media. Review collected by and hosted on G2.com.

I understand Basis is most likely used at the agency level, but it has boundaries or quirks at the client level that makes a few things difficult. As it becomes a bigger trend for clients to buy their own media, there should be an option to have some of the boundaries removed. Review collected by and hosted on G2.com.

Great CSM team. Always willing to answer questions and evaluate tactics to provide insight into new strategies. Review collected by and hosted on G2.com.

More information could be provided on best practices for Direct Response campaigns. Review collected by and hosted on G2.com.

Basis is very user friendly and I've been able to mostly self-teach throughout the platform. The help resources are great, and the response time of our assigned reps is second to none.

We are NOT an agency use case, but offer services to our franchised stores somewhat as an agency would. Basis works with us to offer innovative ideas and strategies for providing the best value to our franchisees. Review collected by and hosted on G2.com.

I found more value in trial and error within the platform than I did in my time with the onboarding specialist I was assigned to. Our onboarding specialist seemed to have his own agenda, which would have been fine, but he provided specific instruction on how campaigns are supposed to be set up that didn't make sense to me and created further confusion. Coupled with the fact that my account manager now works with me for the best way to set up and organize campaigns and her feedback and instruction is NOT at all like the onboarding specialist I had.

After 8 months of running campaigns in Basis I'm STILL crossing out notes and instructions given to me during the onboarding process because they aren't conducive to an organized workflow for campaign management and/or my account manager has offered other advice.

I wasted a lot of time learning things that I'm now unlearning. I could have done without the onboarding. Review collected by and hosted on G2.com.

Seamless integration, everything I need in one place, easy campaign development, and our wonderful CSM Cody have made using Basis an amazing experience! We've seen better results for our clients and couldn't be happier. Working with Cody especially has been incredibly helpful. His patience and professionalism is unmatched, and he was always ready with suggestions and best practices to get the most out of Basis. Review collected by and hosted on G2.com.

Initially the platform was a little daunting to learn, and there was certainly a learning curve. The resources that Basis had available to learn the platform were super helpful and easy to understand for someone brand new to the Marketing & Advertising industry. I highly recommend utilizing the resources the platform provides! Review collected by and hosted on G2.com.

Our company often works in very niche markets and Basis has such a large pool of data providers in almost every segment you can think of, making it easy for us to reach our target audiences. Not only does Basis serve our programatic ad buying needs, but it also allows us to link our other digital campaigns so we can analyze and report on performance across Basis, Google, Facebook and others all in one place. Review collected by and hosted on G2.com.

Basis is not always the most user-friendly. There is a lot build into the platform so it can be overwhelming at times. However, our agency was paired with an amazing Customer Success Manager, Cody Carroll, who is always available to jump on calls about anything we are unsure about and provides us with timely updates on any changes happening on the platform. We're also able to provide feedback about our experience to our rep which then gets reported to the developer team. We've often seen some of our feedback get integrated into the platform. Review collected by and hosted on G2.com.

The support from their team, especially Jeff Poteracki. Centro provides great customer service and opportunities to get questions answered and troubleshoot campaigns, as well as learn the variety of options available to you through the platform. Centro offers a variety of data providers and access to a multitude of options to help you run successful campaigns. Review collected by and hosted on G2.com.

It's a unique platform that can seem daunting at first, and for political work that requires extensive budget changes and movement, Centro is a little more clunky to handle. However, it's still extremely possible. Review collected by and hosted on G2.com.

My favorite part of the platform is the ability to optimize performance right in the Analytics tab. I appreciate the straightforward data, and the control we have over our spending. I would never have felt so comfortable on the platform with the help of my amazing CSM, Abby Bauer! Review collected by and hosted on G2.com.

Some display performance was below-average the Google display benchmarks. Review collected by and hosted on G2.com.

Intuitive platform with stellar support. Review collected by and hosted on G2.com.

Reports can take a while to generate, but still produces quality data. Review collected by and hosted on G2.com.

The team at Centro is great. They helped me get started in a short amount of time and helped me with several of my campaigns. They respond via email and we have calls regularly to ensure that campaigns are performing at their best. They are very helpful. Review collected by and hosted on G2.com.

Nothing. The product is complicated but if you have worked in Google or Facebook the learning curve isn't that bad and easy to navigate. Review collected by and hosted on G2.com.

The best part of Basis is the support we receive from our Centro team. Their involvement makes us feel confident that we are running the best possible campaign, even though we are still learning a lot about running campaigns in-house. Review collected by and hosted on G2.com.

As someone who logs into the system only once every couple of weeks, I do feel like finding the information I need isn't as intuitive as many other platforms. I tend to be comfortable with new technologies, but I do feel like you really need to know your way around the system. Even just when trying to dig into reviewing campaign details, it's hard to know what path to follow in terms of what is clickable (campaign names, tactics) and what isn't. Review collected by and hosted on G2.com.

Basis has integrated so many different data partners and targeting capabilities that I know I will be able to run any tactic on their platform, especially interesting new solutions. Review collected by and hosted on G2.com.

Their automatic budget pacing doesn't work for clients whose budgets are changing day by day. In order to get it to track the budget pace correctly I would need to submit an entire new media plan, which gets cumbersome when it's happening so frequently. Therefore I am constantly getting alerts that my campaigns aren't pacing correctly, when really it's just because the budget has changed since I set it up and it's too fiddly to bother updating it. Review collected by and hosted on G2.com.

Basis is our one-stop-shop for digital ads, offering a variety of tactics and integrations to create customize campaigns that fit each of your clients' unique goals. Review collected by and hosted on G2.com.

As with any technology, the platform can get glitchy at times, but support is always there to help you through the hiccups. Review collected by and hosted on G2.com.

The ease of the product and Cody, our account rep is fantastic! Review collected by and hosted on G2.com.

Limitations on integrating with Google Data Studio Review collected by and hosted on G2.com.

Basis has a great and user-friendly platform to manage all of our digital buys. Their team is top notch and willing to help in any way. Review collected by and hosted on G2.com.

Basis offers so many options it can be slightly overwhelming at first Review collected by and hosted on G2.com.

The ever-evolving updates within the platform. New features are being added every week, and they listen to the consumers on what they want and need from the platform. Being able to see pacing and integrations from the DSP as well as other direct buys is crucial to planning and monitoring campaign success. Review collected by and hosted on G2.com.

Cleaner interface and more integrations with other reporting platforms. Review collected by and hosted on G2.com.

Our Basis Support team is amazing to work with! They make us feel like we're their only client (even though we know this isn't the case). They understand our account, our business and help us navigate the platform to success. Review collected by and hosted on G2.com.

The platform can be confusing at times to navigate without the help of our team. Things aren't always in the easiest or most intuitive spots in my opinion. Review collected by and hosted on G2.com.

Easy to use platform to target companies and people. Review collected by and hosted on G2.com.

I do dislike that I can't easily RFP data companies for targeting details. Review collected by and hosted on G2.com.

The platform is easily navigated, and our customer success manager is amazing Review collected by and hosted on G2.com.

Uploading creative is always not really easy. Review collected by and hosted on G2.com.

I appreciate how simple it would be to divide initiatives by strategy, it provides versatility targeting and it allows me the chance to try different approaches new proposals. I always want to see the list consulted when making potential company strategies or planning a new plan. The latest forecasting function also enables us to offer the campaign flights a precise size. Review collected by and hosted on G2.com.

There are no major shortcomings I've noticed from operating inside Context, but there's something more flexible reporting choices in the prospect that might be beneficial. You may export all the info, but can also take a lot of time to migrate it out and see exactly what you're trying to get out of the study. Again, from the edge of the customer it'll just be a moment-saver. Review collected by and hosted on G2.com.

The ability to manage our digital campaigns Review collected by and hosted on G2.com.

There is a learning curve to implementing the software Review collected by and hosted on G2.com.

I love being able to build, monitor and optimize my own digital campaigns 24/7 to get the best results for my clients. The Basis platform is VERY user friendly for literally anyone and the personal support, training and resources you get from Centro is unbelievable! Review collected by and hosted on G2.com.

There is really nothing I dislike about Basis and it is the best investment I've ever made for my agency business. However, there are so many tools to use in the Basis platform, so if you don't commit to utilizing all the incredible training, support and resources available you may feel overwhelmed...but with anything new there's always a learning curve. Centro does everything to shorten that learning curve! Review collected by and hosted on G2.com.