Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Used by Search Optics and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Basis Integrations

(12)

Verified by Basis

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Basis Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Basis, and what problem is it built to solve?

Basis is a unified software platform for agencies and brands that brings advertising channels, workflows, and financial systems together. It is built to coordinate media planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social advertising.

What languages does Basis support?

Basis supports 1 language: English.

What company sizes and industries is Basis the best fit for?

Basis is most often used by small and mid-market teams, particularly in marketing and advertising. Positive experiences also appear among teams in online media and newspapers.

Small businesses: The largest concentration of positive company-size reports is from organizations with 50 or fewer employees.
Mid-market: Teams with 51–1,000 employees are also well represented.
Marketing and advertising: This is the most prominent industry among positive reports.
Online media and newspapers: These are additional recurring industry segments.

How long does it take to implement Basis across a team?

Implementation can range from getting campaigns live in under a day to taking a few months, with under a month the most common reported timeframe.

Time to go live	Relative frequency
Under 1 month	Most common
1–3 months	Also reported regularly
Under 1 day or within a few days	Reported for some implementations
3–6 months	Less common

What customer support options does Basis provide, and how do users find the overall support experience?

Support is available through direct channels such as email/help desk, phone, and chat, alongside self-service knowledge resources. The support experience is a notable strength: users describe the team as responsive, knowledgeable, and helpful with troubleshooting, training, and campaign strategy. Some note that resolving an issue can take longer when it requires investigation or a response from another team.

What is the experience like for teams switching to Basis from another tool?

Teams switching to Basis often want more control over campaign setup and optimization, broader targeting or inventory options, more responsive support, or a way to consolidate media work. Previous platforms named include MediaMath, Beeswax, The Trade Desk, and Google Ads, alongside managed-service providers and other DSPs. The change can bring more hands-on campaign management and flexibility, though teams should plan for time to learn the platform and its workflows.

What tools and platforms does Basis integrate with, and how do these integrations help users get more value from the product?

Basis offers 19 integrations, spanning advertising channels, campaign technology, and analytics and reporting.

Advertising channels: Facebook, Google Ads, LinkedIn Ads, Pinterest, Snapchat, TikTok, and YouTube Advertising.
Campaign and ad technology: Google Campaign Manager 360, Innovid, and LiveRamp.
Analytics and reporting: AgencyAnalytics, Comscore, NinjaCat, and TapClicks.
Audience and data partners: Cuebiq and Oracle Data Cloud.

Users value being able to bring channel and audience data into their campaign workflows, support targeting with external data, and bring more campaign monitoring and reporting into one place.

What features or capabilities could make Basis even more useful?

Basis could be more useful with smoother reporting and more flexible campaign controls. Common improvement requests include:

More customizable reporting: Make reports easier to tailor, visualize, and generate quickly, with simpler access to cross-channel and client-ready views.
More intuitive workflows and bulk actions: Reduce navigation friction and expand bulk editing, saved settings, and campaign templates to simplify repetitive work.
More flexible pacing and campaign controls: Improve budget pacing visibility and support clearer controls for campaign schedules, impressions, and changing budgets.

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Chelsea G.

Key Account Manager | Digital Marketing Supervisor

Small-Business (50 or fewer emp.)

10/14/2026

"Flexible Programmatic for Smaller Budgets, with Great Targeting and Support"

4.5/5

What do you like best about Basis?

As an agency working with clients of all sizes, one of the biggest benefits of Basis is the flexibility it gives us to offer programmatic advertising to smaller clients who may not have the budgets required by traditional DSPs. It allows us to bring additional advertising opportunities to clients who otherwise might not have access to them. The platform also provides great targeting capabilities, reporting tools, and a knowledgeable support team that helps us make the most of our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There can be a learning curve with some of the platform's features, and certain processes could be a little more intuitive. However, the support team is always helpful when we need guidance. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis helps us bridge the gap between traditional digital advertising and programmatic media buying. Many of our smaller clients don't have the budgets to meet the minimum spend requirements of traditional DSPs, but Basis allows us to incorporate programmatic advertising into their overall marketing strategies. This gives us more flexibility as an agency and allows us to offer a broader range of advertising solutions without requiring a large upfront media commitment. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Kinsey W.

Freelance Marketing Consultant

Small-Business (50 or fewer emp.)

11/4/2026

"Unparalleled Basis Support That Drives Better Campaign Results"

5/5

What do you like best about Basis?

The first thing I always mention about my experience with Basis is the unparalleled support you get as a user on the platform. You can choose from on-demand webinars, curated courses across a wide range of topics, and one-on-one support with your contacts at Basis. Because of the support I receive, I am not the only one being rewarded. My campaigns and clients see the benefit in results. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I truly can't come up with an answer for that. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Public Policy

Small-Business (50 or fewer emp.)

11/11/2026

"Independence with Incredible, Responsive Support from Basis DSP"

5/5

What do you like best about Basis?

While we have self-service access to Basis DSP, we still have an incredible and responsive team to support any questions and troubleshooting with our team, as needed. This is really a crucial combination, because we love our independence and autonomy to plan, lead, execute, and optimize campaigns - but it is so helpful to know we have somewhere to turn to brainstorm unique campaign ideas and solve any delivery or performance issues. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Candidly, we do not have any significant complaints or issues with Basis. We always love to see new features that make life easier and the platform increasingly streamlined and user-friendly - which are continuously rolled out! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We love keeping our clients' campaign strategy and execution completely in our hands from end to end - and the self-service access to Basis DSP affords us this opportunity. We can completely build our campaigns from the ground up, identify the right targeting (which is expansive within the platform), and optimize based on performance metrics - and we always have our supportive Basis team to answer questions, flag any issues, and ensure we are delivering top notch campaigns for our clients. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/14/2026

"Fast Campaign Building with Great UX"

5/5

What do you like best about Basis?

I like how easy it is to have multiple asset types in a single campaign, and the UX is great. Building campaigns is super quick, and there are a ton of targeting integrations that can pull in 3rd-party data. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis is expensive, but to me it's worth it. We often have to get campaigns up and running quickly, and Basis allows us to be agile. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/29/2026

"Basis Makes Media Campaign Setup and Management Simple and Efficient"

4.5/5

What do you like best about Basis?

Basis makes the setup process of our media campaigns very straightforward, and day-to-day campaign management feels simple and efficient. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I can’t think of any bad experiences I’ve had with the platform so far. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

10/15/2026

"Basis: User-Friendly Platform Backed by a Passionate Team"

4.5/5

What do you like best about Basis?

Basis is a user-friendly, fully stocked programmatic software platform, backed by an incredible team that’s clearly passionate about their work. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There’s definitely a learning curve with the software, but the team is consistently updating it to create the best experience for users. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/6/2026

"Effortless Integration and Support Make Basis Stand Out"

4/5

What do you like best about Basis?

Basis is really easy to use and navigate. Our account reps were always extremely helpful and easy to work with. The platform had a lot of native integrations with other solutions as well, making it easy to connect with other platforms. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The UI is a bit outdated, and pulling reports proved to be an inconvenience at times. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Haripriya K.

Faculty

Small-Business (50 or fewer emp.)

9/22/2025

"Usage review"

2.5/5

What do you like best about Basis?

Basis is handy for workflow automation, search and social collaboration digital media platform. Helps to run the entire digital business platform. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The system is quite complicated not user friendly for everyone. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis is the most comprehensive media automation and intelligence platform in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social. Helps me with setting up digital social media platform for companies. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Jessica C.

Director of Account Growth

Small-Business (50 or fewer emp.)

9/26/2024

"Great tool, and fantastic team"

5/5

What do you like best about Basis?

I've used various Programmatic platforms, and what sets Basis apart is twofold:

1) The outstanding customer support. Their team always gets back to us very quickly and proactively provides updates via email on updates to the platform, new partnerships, partnerships that are no longer available, and new product lines.

We see Basis as an extension of our team, helping with new business pitches and new product offerings for our clients.

and

2) The breadth of product offerings and features under their umbrella (display, video, OTT/CTV, digital OOH, transit, radio, etc.) is impressive. I have not found this with other programmatic platforms, and find it extremely valuable. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting could use some slight improvement tweaks, but they are actively working to implement our suggestions. It's very usable as-is, could just be that much faster with these tweaks. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite

Edward G.

Head of Digital Marketing

Mid-Market (51-1000 emp.)

7/3/2024

"Hands on Keyboard User in One Day"

5/5

What do you like best about Basis?

The Basis Standalone DSP is a pretty simple and relatively easy platform to learn. While I knew a lot about programmatic, I always "had people for that". In my new role, I had to learn to be hands on keyboard across the entire programmatic landscape. Using the Basis platform has allowed me to easily learn how to create programmatic campaigns across display, audio, online video, CTV and more. And, whenever I needed help, a human in customer service from the Basis help center was always there. And, the other thing we like about the platform, is that there is no minimum spend. This allows our small business clientele the opportunity to test and learn about a new medium that they had never tried before and know very little about. Hats off to BASIS! Review collected by and hosted on G2.com.

What do you dislike about Basis?

I have found Basis to be very good. Nothing to dislike. Review collected by and hosted on G2.com.