Viant Technology is resourceful in ensuring that we optimize and manage advertising campaigns,, and this happens in all channels

The program gives reliable audience targeting measures, more so for digital advertising and connected TV

We obtain brilliant and valuable insights from the marketing campaigns that we run, and this makes it easy to improve our marketing strategies

We get a knowledgeable and responsive support team who supports our campaigns management

We use Viant Technology to manage multiple campaigns and recommendations are shared to increase the customer satisfaction

We have a flexible targeting option from the program and this helps us include clients interests, behaviors and demographics

Viant Technology has given us a brilliant customer success management and in case some clients have been unhappy, the tool gives us measures to deploy Review collected by and hosted on G2.com.

The interface for Viant Technology has been very complex and overwhelming, making new users feel challenged

The dashboard lacks more customization measures which are vital in the current business environment Review collected by and hosted on G2.com.

I personally love Viant Technology's UI because it's catered to traders specifically, making day-to-day optimizations and reporting much easier than other DSPs I've worked with. I love that I can see 'offline sales' within the campaign build and make adjustments automatically, which prevents me from having to pull various reports and open Advanced Reporting tools. The ease of campaign builds and optimization in-platform makes Viant my preferred DSP. The initial setup was very easy, and the support teams are extremely helpful with any questions or guidance needed. Review collected by and hosted on G2.com.

The lack of planning tools and the forecasting tool never seems to be accurate. It would help to have competitor insights available, even if it just encompassed Managed Service data across industry verticals. Review collected by and hosted on G2.com.

I really appreciate Viant Technology's attribution capabilities. Their household identity graph is very comprehensive, tying a ton of online and offline conversions back to ad exposure, making it feel like the most complete attribution technology out there in programmatic media. I also find their costs to be reasonable, especially compared to competitors, while still providing strong performance. Additionally, their account support has been the most loyal and supportive, which makes a big difference for us as an agency. Review collected by and hosted on G2.com.

I think their audience builder could be much better in-platform. I don't like that we have to use their data team to build out a lot of our custom data segments. And I know in a lot of other platforms, it's something we could easily accomplish on our own. Review collected by and hosted on G2.com.

It’s very intuitive to use. I also like the optimization options the DSP offers to help improve campaign performance Review collected by and hosted on G2.com.

I’ve experienced a few DSP issues. For example, it takes longer to download reports or make granular changes compared to other DSPs. It also takes more time to implement updates or make changes overall, because I don’t think it offers enough options to work in bulk Review collected by and hosted on G2.com.

I use Viant Technology to implement programmatic campaigns and I appreciate that it always offers optimizations to improve these campaigns. I like its strong CTV campaigns that target users at the household level, aligning better with how people actually consume streaming content. The platform's people-based identity feature, specifically Household ID, and its stronger CTV capabilities are major benefits for complementing our needs. Additionally, the initial setup was really good and very intuitive. Review collected by and hosted on G2.com.

I think they could improve real-time optimizations visibility. You can optimize in real time the campaigns, but you can't see how this really impacts the campaign. Review collected by and hosted on G2.com.

I like the ability to see measured and incremental conversions on the platform, with the easy ability to navigate to the metrics/studies you want. I also like how it has the budgets laid out in an easy to navigate way. Brand lift studies are also an extra bonus that allows for more useful data. Review collected by and hosted on G2.com.

I dislike the AI estimate for conversions, as it does not lay out how this is calculated/you are unable to see how the performance of these methods varies across accounts. Review collected by and hosted on G2.com.

I enjoy seeing all of our metrics listed for our campaigns, their flight dates, what networks we ran on, etc. It allows one space to manage all of our CTV campaigns, saving us time. I have nothing to note about improvements; it works perfectly for our purposes. Review collected by and hosted on G2.com.

N/a Review collected by and hosted on G2.com.

The ease of use and functionality. It is a lot better than yahoo DSP in terms of user experience, at least for me Review collected by and hosted on G2.com.

The thing I dislike about Viant Technology is the the advanced reporting. It’s cool to get the best numbers, but it takes forever and is hard to pull without an api connection Review collected by and hosted on G2.com.

It’s very easy to get started with the full platform and feel comfortable using it. The ability to upload creatives and make bulk updates is great—I haven’t seen that in any other DSP. Review collected by and hosted on G2.com.

At the very beginning, the hierarchy is a bit confusing. You can make a guidebook to help people understand it, especially from the first campaign setting. Review collected by and hosted on G2.com.

I really like the ability to see the different types of conversions in some of the reports. I also appreciate the ability to receive information about app and domain names that we buy media on. Review collected by and hosted on G2.com.

It was a bit rocky to start as it was our first time utilizing this DSP. Review collected by and hosted on G2.com.