--- title: Viant Technology Reviews meta\_title: 'Viant Technology Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 311 reviews by the users' company size, role or industry to find out how Viant Technology works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 311 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Viant Technology Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. [(17 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1478995&qs=pros-and-cons#reviews) Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. [(17 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481479&qs=pros-and-cons#reviews) Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. [(10 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1477552&qs=pros-and-cons#reviews) Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. [(10 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1477400&qs=pros-and-cons#reviews) Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. [(10 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1480882&qs=pros-and-cons#reviews) Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. [(5 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479142&qs=pros-and-cons#reviews) Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. [(5 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479943&qs=pros-and-cons#reviews) Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. [(3 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1480370&qs=pros-and-cons#reviews) Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. [(3 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479251&qs=pros-and-cons#reviews) Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. [(3 mentions)](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481356&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Viant Technology ##### 1. Customer Support Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. [ See 17 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1478995&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you like about Viant Technology? I like that it has essentially an additional level of control. Most ad platforms have "campaign, ad set, ad" levels, however Viant has a fourth that o ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant performance" What do you like about Viant Technology? It's so easy to set a campaign and follow the performance. ##### 2. Ease of Use Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. [ See 17 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481479&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Friendly DSP" What do you like about Viant Technology? The campaign summary with all KPIs and the ease of implementation. ![Claudio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudio M.") CM Claudio M. Enterprise (\> 1000 emp.) 5.0/5 "User friendly" What do you like about Viant Technology? It is easy to determine in which level of the hierarchy you are. ##### 3. Easy Setup Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. [ See 10 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1477552&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you like about Viant Technology? I like that it has essentially an additional level of control. Most ad platforms have "campaign, ad set, ad" levels, however Viant has a fourth that o ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant performance" What do you like about Viant Technology? It's so easy to set a campaign and follow the performance. ##### 4. Setup Ease Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. [ See 10 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1477400&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Friendly DSP" What do you like about Viant Technology? The campaign summary with all KPIs and the ease of implementation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant performance" What do you like about Viant Technology? It's so easy to set a campaign and follow the performance. ##### 5. Team Helpfulness Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. [ See 10 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1480882&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "DSP with the best conversion attribution system & expert team" What do you like about Viant Technology? Compared to other DSPs I've worked with, Viant has the most robust and comprehensive attribution and measurement. Not to mention how experienced and h ![Karla D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karla D.") KD Karla D. Mid-Market (51-1000 emp.) 4.5/5 "Love VIANT DSP!" What do you like about Viant Technology? The campaigns spend and perform really well — I use it all the time! It's always fast and easy to use, even for reporting. Customer service is top-not ### 5 Cons or Disadvantages of Viant Technology ##### 1. Limited Reporting Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. [ See 5 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479142&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Friendly DSP" What do you dislike about Viant Technology? In the report section don't have all the KPIs, like video complete view. ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you dislike about Viant Technology? Reporting section is very unclear, especially when compared to any other ad platform. The ui is old, you can tell it wasn't designed with user experie ##### 2. Reporting Limitations Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. [ See 5 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479943&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Friendly DSP" What do you dislike about Viant Technology? In the report section don't have all the KPIs, like video complete view. ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you dislike about Viant Technology? Reporting section is very unclear, especially when compared to any other ad platform. The ui is old, you can tell it wasn't designed with user experie ##### 3. Complex Reporting Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. [ See 3 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1480370&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you dislike about Viant Technology? Reporting section is very unclear, especially when compared to any other ad platform. The ui is old, you can tell it wasn't designed with user experie ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant DSP Review: A Data-Driven Platform for Omnichannel Advertising" What do you dislike about Viant Technology? The learning curve can be steep for new users—especially when navigating more advanced features like custom reporting or log-level data exports. While ##### 4. Editing Difficulties Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. [ See 3 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479251&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant DSP Review: A Data-Driven Platform for Omnichannel Advertising" What do you dislike about Viant Technology? The learning curve can be steep for new users—especially when navigating more advanced features like custom reporting or log-level data exports. While ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Seamless user experience, incredible customer service" What do you dislike about Viant Technology? I dislike that you are unable to bulk edit creative flights and a couple other missing features, like seeing reports across seat IDs/companies for eas ##### 5. Learning Curve Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. [ See 3 mentions ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481356&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan W.") RW Ryan W. Mid-Market (51-1000 emp.) 3.0/5 "Ui is clunky and feels very outdated, reporting section makes almost no sense and feels very limited" What do you dislike about Viant Technology? Reporting section is very unclear, especially when compared to any other ad platform. The ui is old, you can tell it wasn't designed with user experie ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Viant DSP Review: A Data-Driven Platform for Omnichannel Advertising" What do you dislike about Viant Technology? The learning curve can be steep for new users—especially when navigating more advanced features like custom reporting or log-level data exports. While LS Luciana S. IT Manager Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/12/2026 "Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights" 4.5/5 What do you like best about Viant Technology? Viant Technology is resourceful in ensuring that we optimize and manage advertising campaigns,, and this happens in all channels The program gives reliable audience targeting measures, more so for digital advertising and connected TV We obtain brilliant and valuable insights from the marketing campaigns that we run, and this makes it easy to improve our marketing strategies We get a knowledgeable and responsive support team who supports our campaigns management We use Viant Technology to manage multiple campaigns and recommendations are shared to increase the customer satisfaction We have a flexible targeting option from the program and this helps us include clients interests, behaviors and demographics Viant Technology has given us a brilliant customer success management and in case some clients have been unhappy, the tool gives us measures to deploy Review collected by and hosted on G2.com. What do you dislike about Viant Technology? The interface for Viant Technology has been very complex and overwhelming, making new users feel challenged The dashboard lacks more customization measures which are vital in the current business environment Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? We use Viant Technology to manage multiple advertising campaigns and provide an accurate insight regarding their effectiveness We reach the appropriate clients using this software and this guides us on optimizing our campaigns Viant Technology has helped us in gaining a clear visibility concerning the campaigns strategies we use Through the accurate audience targeting option, we reduce the unnecessary marketing costs that may affect companies financial results We understand the exact impact the marketing campaigns have in our company and this amplifies our revenue streams Marketers in our company obtains ROI on the marketing campaigns deployed and this helps us in planning Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Stephanie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie F.") SF Stephanie F. Associate Director, Performance Media Small-Business (50 or fewer emp.) 4/23/2026 "Intuitive DSP with Stellar UI, Needs Better Planning Tools" 4.5/5 What do you like best about Viant Technology? I personally love Viant Technology's UI because it's catered to traders specifically, making day-to-day optimizations and reporting much easier than other DSPs I've worked with. I love that I can see 'offline sales' within the campaign build and make adjustments automatically, which prevents me from having to pull various reports and open Advanced Reporting tools. The ease of campaign builds and optimization in-platform makes Viant my preferred DSP. The initial setup was very easy, and the support teams are extremely helpful with any questions or guidance needed. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? The lack of planning tools and the forecasting tool never seems to be accurate. It would help to have competitor insights available, even if it just encompassed Managed Service data across industry verticals. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? I love Viant Technology's UI tailored for traders, simplifying day-to-day optimizations and reporting. It lets me see offline sales in campaigns, avoiding report pulls. The built-in optimization tools streamline efforts, but its forecasting tool lacks accuracy and more planning tools would be helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kirsten M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirsten M.") KM Kirsten M. Director, Streaming Services Small-Business (50 or fewer emp.) 4/21/2026 "Comprehensive Attribution with Cost Efficiency" 4.5/5 What do you like best about Viant Technology? I really appreciate Viant Technology's attribution capabilities. Their household identity graph is very comprehensive, tying a ton of online and offline conversions back to ad exposure, making it feel like the most complete attribution technology out there in programmatic media. I also find their costs to be reasonable, especially compared to competitors, while still providing strong performance. Additionally, their account support has been the most loyal and supportive, which makes a big difference for us as an agency. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? I think their audience builder could be much better in-platform. I don't like that we have to use their data team to build out a lot of our custom data segments. And I know in a lot of other platforms, it's something we could easily accomplish on our own. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? Viant Technology helps us deliver campaigns at reasonable costs with strong performance. Their conversion attribution technology is more advanced and comprehensive than other platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jose C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose C.") JC Jose C. Programmatic Executive, Global CoE Small-Business (50 or fewer emp.) 4/29/2026 "Intuitive DSP With Strong Optimization Options" 4.5/5 What do you like best about Viant Technology? It’s very intuitive to use. I also like the optimization options the DSP offers to help improve campaign performance Review collected by and hosted on G2.com. What do you dislike about Viant Technology? I’ve experienced a few DSP issues. For example, it takes longer to download reports or make granular changes compared to other DSPs. It also takes more time to implement updates or make changes overall, because I don’t think it offers enough options to work in bulk Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? I like how it manages campaigns for traffic and performance. For example, at Olive Garden it helps us manage the number of people who visit the restaurant through its technology and funnel Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jomayra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jomayra M.") JM Jomayra M. Mid-Market (51-1000 emp.) 4/28/2026 "Enhanced CTV Targeting, Intuitive Setup" 4.5/5 What do you like best about Viant Technology? I use Viant Technology to implement programmatic campaigns and I appreciate that it always offers optimizations to improve these campaigns. I like its strong CTV campaigns that target users at the household level, aligning better with how people actually consume streaming content. The platform's people-based identity feature, specifically Household ID, and its stronger CTV capabilities are major benefits for complementing our needs. Additionally, the initial setup was really good and very intuitive. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? I think they could improve real-time optimizations visibility. You can optimize in real time the campaigns, but you can't see how this really impacts the campaign. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? I use Viant Technology for programmatic campaigns, benefiting from continuous optimizations. It excels in CTV campaigns by targeting at household levels, aligning better with streaming consumption. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Mid-Market (51-1000 emp.) 4/28/2026 "Easy-to-Navigate Conversion Metrics and Brand Lift Insights" 4/5 What do you like best about Viant Technology? I like the ability to see measured and incremental conversions on the platform, with the easy ability to navigate to the metrics/studies you want. I also like how it has the budgets laid out in an easy to navigate way. Brand lift studies are also an extra bonus that allows for more useful data. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? I dislike the AI estimate for conversions, as it does not lay out how this is calculated/you are unable to see how the performance of these methods varies across accounts. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? Viant is solving the problems of easy media buying in one place/one website. It allows for us to easily manage all campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sam L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam L.") SL Sam L. Mid-Market (51-1000 emp.) 4/28/2026 "Centralized Campaign Management, Perfect Fit for CTV" 3.5/5 What do you like best about Viant Technology? I enjoy seeing all of our metrics listed for our campaigns, their flight dates, what networks we ran on, etc. It allows one space to manage all of our CTV campaigns, saving us time. I have nothing to note about improvements; it works perfectly for our purposes. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? N/a Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? Viant Technology saves us time by managing all our CTV campaigns in one space. I enjoy seeing our campaign metrics, including flight dates and networks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/28/2026 "Easy to Use with Strong Functionality and a Better UX Than Yahoo DSP" 4/5 What do you like best about Viant Technology? The ease of use and functionality. It is a lot better than yahoo DSP in terms of user experience, at least for me Review collected by and hosted on G2.com. What do you dislike about Viant Technology? The thing I dislike about Viant Technology is the the advanced reporting. It’s cool to get the best numbers, but it takes forever and is hard to pull without an api connection Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? The conversion product update that allows us to track all conversion, but set one as the priority Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erick J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erick J.") EJ Erick J. programmatic trader Enterprise (\> 1000 emp.) 4/28/2026 "Easy to Get Started and Comfortable to Use" 5/5 What do you like best about Viant Technology? It’s very easy to get started with the full platform and feel comfortable using it. The ability to upload creatives and make bulk updates is great—I haven’t seen that in any other DSP. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? At the very beginning, the hierarchy is a bit confusing. You can make a guidebook to help people understand it, especially from the first campaign setting. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? I like the way we can have control over everything. Review collected by and hosted on G2.com. Show More 5/1/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erika T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika T.") ET Erika T. Data Coordinator Mid-Market (51-1000 emp.) 4/28/2026 "Informative and Handy for Campaigns" 3.5/5 What do you like best about Viant Technology? I really like the ability to see the different types of conversions in some of the reports. I also appreciate the ability to receive information about app and domain names that we buy media on. Review collected by and hosted on G2.com. What do you dislike about Viant Technology? It was a bit rocky to start as it was our first time utilizing this DSP. Review collected by and hosted on G2.com. What problems is Viant Technology solving and how is that benefiting you? Viant Technology helps by providing information about my campaigns and the different audience segments in the system. Review collected by and hosted on G2.com. 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