Simpli.fi Reviews & Product Details

Simpli.fi Overview

What is Simpli.fi?

Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fi’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.

Simpli.fi Details
Website
Languages Supported
Danish, German, English, French, Hungarian, Italian, Dutch, Norwegian, Portuguese, Romanian, Spanish, Swedish
Product Description

The Simpli.fi Programmatic Marketing Platform enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges.


Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,794 Twitter followers
LinkedIn® Page
www.linkedin.com
322 employees on LinkedIn®

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Simpli.fi Reviews

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Media Planner/Buyer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
Simpli.fi
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

and easy to use DSP - but there are many other more robust DSPs that have a similar ease of use Review collected by and hosted on G2.com.

What do you dislike?

third-party pixels added automatically unless you turn on cross-device matching slowing client sites down to the point we had 4 separate clients investigate and report the issues

no resolution from the DSP

bid stream instead of 1st party data conversion zone reporting would include geo-conversion zone stats that were difficult to justify to clients - a mobile device walking by a location would be picked up / zero visibility and filtering

Media inventory is not strong Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We originally looked to simpli.fi to offer conversion zone tracking, which they offered, but during reporting we were never able to find value back to the client due to bid stream vs 1st party data Review collected by and hosted on G2.com.

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Open Discussions in Simpli.fi
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Simpli.fi platform is very easy to use and has a simple interface that is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike?

I think the platform could use more analytics reporting capabilities. The typical user is in the digital marketing field and the more analytics attribution models the better. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Increase the analytics reporting within the interface. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to gain/attract new customers to our products. The benefit is that the users Simpli.fi is able to reach are not the same users we are already targeting on the Google Display Network. Review collected by and hosted on G2.com.

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AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love that Simplifi has so many tools in their toolbox for programmatic solutions. Review collected by and hosted on G2.com.

What do you dislike?

Minimums can be challenging but I’ve found that they’re willing to make some concessions and look at the agency as a whole Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simplifi has been handling the majority of our mobile geofencing campaigns. Their addressable geo-fencing at the household level has proven very effective. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Simpli.fi's DSP is not only easy to use, but they also have amazing customer support, and the targeting is unreal. Our agency hopped on board for the targeting, but we absolutely love the platform and the team that backs it. The pricing is fair also! Review collected by and hosted on G2.com.

What do you dislike?

If you run the DSP yourself, the set up can be a little time-consuming. We had our Simpli.fi team help with the process and it was ultimately incredibly smooth. Sometimes the reporting doesn't match what we see in our ad server, but its always fairly close. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need specific targeting, this is the way to go. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The geo-targeting features within this DSP are an easy sell. We leverage them across all clients and is a selling point in many media plans. The targeting allows for more specificity and can accommodate even the pickiest of clients. Review collected by and hosted on G2.com.

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AT
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Not sure there is an upside. It sounds like a great idea. Review collected by and hosted on G2.com.

What do you dislike?

The reports on campaign performance are TOTALLY FAKE! I tested many campaigns by geo-fencing my office & my personal residence. I only saw one ad which was included in an ad slider. I only saw the ad for 1 second & then 3 more ads that were not mine. But the reports would claim 1,000s of impressions & a handful of clicks. NO ONE else has been in my HOUSE! These ads are fake! Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't do it.

Derrick Standifer, Regional Sales Director, Southeast was not very helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Nothing the results are fake. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Simpli.fi is a great platform with a speciality in geofence targeting. Their technology is adequate in other fields, but the bread and butter is the geo-targeting. Their account reps do a stellar job of assisting any way they can to solve your problems. Review collected by and hosted on G2.com.

What do you dislike?

The account teams have overstepped their boundaries and optimized our campaigns without our permission. That may not seem bad, but we had an understanding that our contract with them was "self service" and they would not intervene unless asked or instructed. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Along with geo-targeting, their event targeting is a great asset. Along with targeting a specific location, we can target that location during only a specific amount of time. This helps to target large expos or conventions our clients are represented at. Review collected by and hosted on G2.com.

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Director of client success
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The customer service is great, the ease of use and many options that it currently has as well as ones that constantly get added are awesome. The bullseye training has been a great way to get our team up to speed to use the product Review collected by and hosted on G2.com.

What do you dislike?

I wish there was a way to report on uniques from geo fenced locations as many of our clients want that information Review collected by and hosted on G2.com.

Recommendations to others considering the product:

There are so many options available and more are being added all the time. The trainings they provide are awesome Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Learning and growing as a team. Optimizations and how to help a campaign succeed Review collected by and hosted on G2.com.

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Account Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Of all the ad targeting software available, Simpli.fi allows me to target most accurately where I want my ads to be displayed. It is a powerful tool that my company can use to sell digital ads. Review collected by and hosted on G2.com.

What do you dislike?

I dislike the dashboard. It's hard to maneuver and stuck in an old "Google Ads" like format. I also dislike that you cannot target by demographic or perform effective SEM. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

At my business, we're solving the problem of not generating enough revenue as a newspaper business. Simpli.fi allows our business to continue to flourish even when print advertising is decaying. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Programmatic advertising is an amazing tool in helping companies brand their business and blanket the internet promotional messaging. Some of the targeting tactics that Simpli.Fi offers as well, like Geo-Fencing, are particularly novel and serve to get potential clients excited about investing in the solution. Review collected by and hosted on G2.com.

What do you dislike?

As a branding tool SImpli.fi is pretty good, but as a way to generate leads for a client, SImpl.fi has a long way to go. A few of the tactics under Simpli.fi's belt are often presented as a good way to drive clients directly to a business but in reality do no such thing. Simpl.fi's reporting could also be greatly improved, as those without a masters degree in marketing typically have a hard time making heads or tails of the details of their reports. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Sell only for it's brand awareness capabilities. Do not pitch as a source for lead generation to your clients. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simpli.fi is a great tool for the sales teams of Publishers, as it serves as an amazing way to get in front of SMB and Mid Market clients with something that most of the marketing companies they are currently speaking with are not pitching to them. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Sales pitches were good, however when it come down to the crunch they failed dismally Review collected by and hosted on G2.com.

What do you dislike?

Continually changed their offerings. Initial quotes and quotas were raised without notice. The CPM initially quoted was half of the actual price when a campaign was to be launched. Accounting team completely disorganised. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Shop around for another provider. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No problems solved - only more created with Simpli.fi , Would not recommend using them Review collected by and hosted on G2.com.

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Digital Marketing Manager
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I liked their functionality and presentations listed on the site. Review collected by and hosted on G2.com.

What do you dislike?

These guys didn't even want to make me presentation because it seems our headquarters is situated in a place where "they don't do business". Although our projects are international and we are constantly working with many US based softwares with no issues. If an IT company like SImpli.fi is so unflexible I would imagine how unflexible their solution would be. Not to mention they replies were slow and very uninformative, borderline rude even. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to use simple.fi for our projects to expand our digital marketing activities. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Simpli.fi's employees are very responsive. My Simpli.fi rep, Jessica, always answers emails promptly and even offers suggestions with new campaigns. She never leaves a question unanswered, and it feels like a safety net when learning this new system.

The platform has taken a long time to get used to, and at times has seen counterintuitive. That's why your rep is so vital to the process, they teach you the tricks of the system. After several months of working with Simpli.fi every day, I now feel comfortable with booking and managing campaigns, and am happy to troubleshoot some problems that would have panicked me in the early days.

A good part of Simpli.fi seems to be for larger campaigns than what I'm booking, so I definitely have not unlocked all of the features. I do continue to find useful campaign tips that my clients love, though, and know that I still have a lot to learn.

At this point, I enjoy using Simpli.fi, and feel comfortable reaching out to my rep with any questions or concerns I stumble across. Review collected by and hosted on G2.com.

What do you dislike?

The UI is not exactly user-friendly, but once you get used to it, there are no complaints. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Establish a good relationship with your rep. They are a fountain of knowledge! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've used Simpli.fi for clients that were already using the platform. They feel loyal to it, and that's been a selling point for our services. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

i love that all impressions can be served through different tactics and that our account manager is so helpful and insightful. I also like that it the new beta reporting center is not only user friendly but it’s easy to understand when presented to the client Review collected by and hosted on G2.com.

What do you dislike?

I can’t swap my own creative ads as they expire. This is not a huge issue because our account manager always does a great job paying attention to direction and detail Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be comfortable when asking advice form your account manager and make sure that the client understands tactics Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are allowing our clients to accumulate impressions through various tactics which over time drive business to our consumers Review collected by and hosted on G2.com.

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UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The customer support. We have a team dedicated to us that are always quick to respond and very helpful with all of our questions. There's a great training and resource platform too. Review collected by and hosted on G2.com.

What do you dislike?

Reporting could be improved. Since we've started using them, they have had major changes and improvements to their reporting, but it still needs some work. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would highly recommend using this from programmatic display. They provide top-notch customer support and own/developed all their software, targeting products, and data collection. This allows them to keep costs low and have more control and accuracy with the data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Programmatic display and video advertising. Lowered our COGs and exceeding campaign goals. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The dashboard is very easy to use and very straight forward. It looks a bit outdated so it could use some touch ups here and there. Review collected by and hosted on G2.com.

What do you dislike?

The turn around time for getting campaigns live is a bit too long for our process but we work with it and relay that time frame to our clients. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely a platform to utilize if you have the chance, but there is some market place competition going on. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Off site - reach extension targeting. Site retargeting and a broader reach for "the rest of the internet". Geo-fencing is a huge thing that we utilize as well. Review collected by and hosted on G2.com.

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Manager, Programmatic Display
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Everyone at Simpli.fi from our account executive to the account management team to the operations team is 100% committed to providing the highest level of service. I have never been more impressed with a vendor/partner. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing about Simpli.fi that I dislike. They are a world-class organization with technology that produces measurable, high-quality results. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simpli.fi has helped us deliver online display advertising results to our SMB clients, who are hyper-targeting small, local markets. Because of the precision of their targeting on legitimate digital publishers, we've increased our CTR from .06% to .24%. Review collected by and hosted on G2.com.

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AB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like it's vast targeting capabilities - search, category/contextual, location, behavioral, demographic, etc. Basically we can reach any person we may think of using this software. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes things seem too "cut and paste" and we have to work through them to optimize campaigns. I imagine this may be the case with other platforms of this kind, though, so it's just part of the process. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are helping our clients reach their best potential customers - we are providing them with results and measurable data to make it up. It makes us a leader in our local market place. Review collected by and hosted on G2.com.

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UN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Simpli.fi was first introduced to our company only a year or two ago, and even in that short period of time their analytics, capabilities, and reports have only increased in quality. Their team is always engaging and offering new solutions for us to present to our advertisers. Their pricing for their solutions is lower compared to their competitors. Review collected by and hosted on G2.com.

What do you dislike?

I have no issues with Simpli.fi. As a media partner, they provide excellent and quick service and they're always available to spend extra time training our staff. The pricing is great, the products are excellent. I truly cannot say enough positive things about this company. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simpli.fi has allowed us to geo-target online advertising for our clients very effectively. For example, we can now serve competitor ads to the flooring department of big boxes with ease. We can also track how many online uses see the ad and subsequently visit the store, even if they didn't click on the ad. Review collected by and hosted on G2.com.

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Director of Digital Strategy
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Simpli.fi excels at Search Retargeting, Site Retargeting and building custom campaigns at the local level. Their customer service has been remarkable - both from an account management standpoint as well as execution. Simpli.fi's education resources are impressive. Review collected by and hosted on G2.com.

What do you dislike?

I would like to see more video availability (who wouldn't, right?), and I would like to see a tighter integration with Facebook. The amount of data available in Simpli.fi's reporting module is adequate, although it would be nice to get at it a different way (i.e. branded exports, live or near live reporting, user role creation and customization) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you or your clients are looking to set up Search display campaigns you can't go wrong with Simpli.fi. That is their specialty. Their unstructured data is great when it comes to picking out a particular audience in a local market. Simpli.fi's customer service exceeds expectations, and you don't have to be a big spender to get top-notch quality service. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using the products and services offered by Simpli.fi, we've been able to build a digital advertising agency that serves SMBs in a local and regional market. We're helping small businesses reach targeted audiences at an affordable price. Review collected by and hosted on G2.com.

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Local Sales Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Their product lines are current and very relevant for our customers. They continually work hard to help us communicate effectively to our customers, and are proactive with ideas and suggestions. I love that their team is responsive and accessible. I send them an inquiry and within minutes I hear back from one of their experts. Excellent service! Review collected by and hosted on G2.com.

What do you dislike?

I seriously can not think of a thing. Nothing. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Pick a product and become an expert with it. Don't be shy to ask for training and educational support from their team. I've always felt like they have a vested interest in making sure I have what I need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are helping small local business expand their reach to potential clients through Simpli.fi products. Helping small business compete with the "big boys" is critical for our success. We are driving new customers to our clients while creating a new revenue stream for our own business. Review collected by and hosted on G2.com.

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Director of Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The unstructured data approach, good for local markets. Very responsive account management team. Very robust sales training and education module, one of the best I've seen. Campaign set-up very easy and straight forward. Review collected by and hosted on G2.com.

What do you dislike?

Lots of features I'd like to see weren't there yet (e.g. winning bid price, etc.). Also the reporting module was a bit clunky. It did what it needed, but just wasn't the best way of getting that info. Couldn't quite tell the quality of the inventory I was buying so I felt like I was flying a bit blind. Not deep on video SSPs ....just LiveRail for the longest time and just recently onboarded SpotX. Would like to see more inventory partners. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take a look at it if what you're doing are mainly local campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Building an internal agency trading desk. Review collected by and hosted on G2.com.

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Director of Marketing
Transportation/Trucking/Railroad
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

They always respond in a very fast manner & if we have questions they explain it in an easy to understand fashion. I also love the Bullseye training. Review collected by and hosted on G2.com.

What do you dislike?

I do wish there were a dashboard for our clients to see the stats they're looking for. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With all the different types of retargeting, I think our clients are getting the best of everything. We can reach them based on what we know they're interested in, what they could be interested in, & where they've been. I feel we can reach the right person at the right time any time. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to view multiple vertical platforms not only helps me as an SEO, it also helps in creating an alignment with our marketing managers that contribute to our niche market direction. This type of knowledge that is essential in a good marketing strategy. Review collected by and hosted on G2.com.

What do you dislike?

I'm not aware of any major flaws, only for the simple fact that the subscription fee is a little beyond our needs to perform a lot of search marketing for a few clients for the year. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's not for everyone, but for our purposes of needing the essential dashboard templates, it works great. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Essentially we are looking for a quality product that helps automate our search marketing strategies without making the human, relevant work a missing factor. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I liked the things that they told me during the sales process- that their product would be able to compete with AdRoll and Perfect Audience on site retargeting performance, that they had agency billing/pricing features, that their platform would allow us to reach just many visitors.

Of course, none of that ended up being true. I can't name a time in my life that I've been lied to so many times in succession. Review collected by and hosted on G2.com.

What do you dislike?

The fact that it required one of our clients sacrificing most of their revenue derived from site retargeting for a time to plainly see that we were lied to during the sales process about the platform's capabilities. The fact that no legitimate support was ever provided that addressed these problems. Instead, we were given dismissive suggestions such as offers to send best practices links, or factors that couldn't possibly fix the math being off by multiples, such as time zone differences. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't lie to clients in the sales process. Improve your retargeting platform to be competitive with mainstream solutions. Do something besides dismissing problems when they're presented in the form of plain math. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

All that was realized was a product that performed multiples worse for us when other popular site retargeting tools.

The only remaining benefit was going to be one additional targeting option (search cookies), but we never got to the point using them, as they abruptly cut our agreement immediately after we provided a second client study that produced identical failing results in site retargeting. Review collected by and hosted on G2.com.

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Do you work for Simpli.fi?