simpli.fi specializes in addressable and geo fenced targeting which allows advertisers to reach very specific audience right down to individual households or locations, metrics can be broken down by location, device or even creative

Any marketing platform that allows for a "self-service" model is the way to go.

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability to serve clients with precise, local market campaigns. Its channel presence is amazing, integrating display, video, native, and CTV advertising into one platform seamlessly. The real-time reporting dashboard is immensely useful; it provides granular insights across geography, audience, and device types, which empowers me to make informed decisions and track campaign performance effectively. I appreciate the support team, who are always accessible and helpful whenever I need custom codes or assistance, enhancing the overall experience. Simpli.fi’s ability to handle both small and large budget campaigns flexibly is highly advantageous. The powerful geofencing and geoconversion tracking features are standout components, allowing me to create virtual boundaries at real-world locations and track conversions accurately. The privacy-compliant and cookie-less options are a huge plus, ensuring legal alignment while maintaining target precision using CRM or first-party data. Lastly, the CRM and data onboarding features make retargeting and building local-like audiences simpler and more efficient.