# Best App Monetization Platforms

## How Many App Monetization Platforms Products Does G2 Track?

**Total Products under this Category:** 95

### Category Stats (Aug 2026)

- **Average Rating:** 4.16/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 01, 2026_

## How Does G2 Rank App Monetization Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,100+ Authentic Reviews
- 95+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for App Monetization Platforms
 ![G2 Grid® for App Monetization Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/app-monetization-platforms/grids.png?focus%5B%5D=16333&focus%5B%5D=16336&focus%5B%5D=1340340&focus%5B%5D=1405571&focus%5B%5D=1702679&focus%5B%5D=5110&focus%5B%5D=133453&focus%5B%5D=16334)

Highlighted products: Google AdMob, Meta Audience Network, Easy Monetization, Opti Digital, BidMachine, Google Ad Manager, Revenera Software Monetization, and Unity Ads.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-monetization-platforms/grids.json?focus%5B%5D=google-admob&focus%5B%5D=meta-audience-network&focus%5B%5D=easy-monetization&focus%5B%5D=opti-digital&focus%5B%5D=bidmachine&focus%5B%5D=google-ad-manager&focus%5B%5D=revenera-software-monetization&focus%5B%5D=unity-ads)

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=615&secure%5Bchosen_at%5D=2026-08-01T21%3A30%3A53Z&secure%5Bdisplayable_resource_id%5D=555&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=138049&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=615&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fapp-monetization-platforms&secure%5Btoken%5D=c2e7164808b3d77c2e0a58a94db66c4d8e6c072c9f9b05df5912d28c51e8c72f&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial)

### [Google AdMob](https://www.g2.com/products/google-admob/reviews)

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

**Average Rating:** 4.3/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Google AdMob?

- **Ease of Admin:** 8.4/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google AdMob?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 81% Small, 17% Medium

#### What Do G2 Reviewers Say About Google AdMob?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics.
- Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates.

##### Cons

- Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance.

#### What Are Recent G2 Reviews of Google AdMob?

**["Easy Ad Integration and Strong Fill Rates with Google AdMob"](https://www.g2.com/survey_responses/google-admob-review-12647240)**

**Rating:** 5.0/5.0 stars

_— Johan L._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240)

**["Best and trustworthy app monetization platform"](https://www.g2.com/survey_responses/google-admob-review-10415141)**

**Rating:** 5.0/5.0 stars

_— Akshat R._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141)

#### What Are G2 Users Discussing About Google AdMob?

- [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay)

### [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)

Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

**Average Rating:** 3.9/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Meta Audience Network?

- **Ease of Admin:** 8.0/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 6.6/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Meta Audience Network?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 62% Small, 30% Medium

#### What Are Recent G2 Reviews of Meta Audience Network?

**["Excellent Service"](https://www.g2.com/survey_responses/meta-audience-network-review-11698684)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/meta-audience-network-review-11698684)

**["A Valuable Extension for Performance Marketing"](https://www.g2.com/survey_responses/meta-audience-network-review-12434213)**

**Rating:** 4.0/5.0 stars

_— Mohit C._

[Read full review](https://www.g2.com/survey_responses/meta-audience-network-review-12434213)

#### What Are G2 Users Discussing About Meta Audience Network?

- [What is Facebook Audience Network used for?](https://www.g2.com/discussions/what-is-facebook-audience-network-used-for) - 1 comment
- [How do I use Facebook audience insights?](https://www.g2.com/discussions/how-do-i-use-facebook-audience-insights)
- [How does Facebook Audience Network pay?](https://www.g2.com/discussions/how-does-facebook-audience-network-pay) - 1 comment
- [Should I use Facebook Audience Network?](https://www.g2.com/discussions/should-i-use-facebook-audience-network) - 2 comments
- [What is audience network on Facebook?](https://www.g2.com/discussions/what-is-audience-network-on-facebook)

### [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews)

Hassle-free service for earning more from your app​. Our experts take care of all the complex ad monetization setups for you, ensuring that your app generates consistent revenue through advertising. Our mission - to help app publishers scale their business and get revenue in high-competitive environment. Focus on what truly matters – offering the best app experience to your users. We'll cover you on the monetization front.

**Average Rating:** 4.9/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Easy Monetization?

- **Ease of Admin:** 9.5/10 (Category avg: 8.3/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.9/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Easy Monetization?

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

#### Who Uses This Product?

- **Company Size:** 94% Small, 6% Medium

#### What Are Recent G2 Reviews of Easy Monetization?

**["Quickly, clearly, and without any hiccups."](https://www.g2.com/survey_responses/easy-monetization-review-9741462)**

**Rating:** 5.0/5.0 stars

_— Varya A._

[Read full review](https://www.g2.com/survey_responses/easy-monetization-review-9741462)

**["The monetization is easy indeed."](https://www.g2.com/survey_responses/easy-monetization-review-10026005)**

**Rating:** 5.0/5.0 stars

_— Alexander S._

[Read full review](https://www.g2.com/survey_responses/easy-monetization-review-10026005)

### [Opti Digital](https://www.g2.com/products/opti-digital/reviews)

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Ease of Admin:** 9.0/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Opti Digital?

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Cutting-edge Technology and Responsive Team"](https://www.g2.com/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

**["Responsive Team, Global Reach, Real Results"](https://www.g2.com/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

## FAQs About App Monetization Platforms

Generated using AI

Last updated: June 3, 2026

### Which App Monetization Platforms integrate directly with Google Ad Manager for centralized control

Based on G2 reviews, these products are most associated with Google Ad Manager integration and centralized monetization workflows.

- [Opti Digital](https://www.g2.com/products/opti-digital) — Google Ad Manager optimization and yield control.
- [Google Ad Manager](https://www.g2.com/products/google-ad-manager) — centralized inventory, targeting, and reporting.
- [Google AdMob](https://www.g2.com/products/google-admob) — app monetization with Google demand access.
- [Start.io](https://www.g2.com/products/start-io) — fits existing Google Ads mediation setups.

### App Monetization Platforms automating COPPA compliance and GDPR regulations for online publishers

According to verified users, compliance support appears in reviews as a practical need rather than a legal checkbox. Reviewers mention platforms that help manage consent signals, reduce invalid traffic risk, and support safer monetization operations across markets. The strongest review-based signals here focus on automation around compliance workflows, cleaner ad operations, and centralized oversight so teams can protect revenue without adding heavy manual work. Users also connect compliance readiness with better scalability, especially when publishers or app teams operate across regions and need consistent processes. In this category, buyers tend to value platforms that combine monetization controls, reporting visibility, and operational support to make policy-sensitive advertising easier to manage.

### Best App Monetization Platforms for publishers optimizing fill rates without dedicated ad ops staff

Based on G2 reviews, these products stand out for supporting fill rate and revenue optimization with lower day-to-day effort.

- [Opti Digital](https://www.g2.com/products/opti-digital) — yield uplift with lightweight ad operations.
- [BidMachine](https://www.g2.com/products/bidmachine) — steady demand with responsive partner support.
- [Google Ad Manager](https://www.g2.com/products/google-ad-manager) — automation for inventory and trafficking workflows.
- [Google AdMob](https://www.g2.com/products/google-admob) — quick setup and strong fill rates.

### What are the most important features in app monetization platforms

According to verified users, the most important features in app monetization platforms are easy SDK or ad integration, reporting dashboards, yield and fill-rate optimization, centralized demand management, and clear performance analytics. Reviews also highlight the value of automation that reduces manual ad operations, such as mediation support, bidding controls, and optimization tools that help teams adjust monetization without constant intervention. Buyers also care about lightweight implementations that protect user experience, plus support for multiple demand sources so revenue is not tied to a single partner. Across recent reviews, strong customer support and responsive account management are repeatedly described as important when teams need faster onboarding, troubleshooting, or help improving monetization outcomes.

### How do teams use App Monetization Platforms for analytics and reporting

G2 reviewers mention that teams use app monetization platforms to bring revenue, inventory, and performance data into one place so they can make faster optimization decisions. Recent reviews describe dashboards for tracking earnings, fill rates, campaign results, audience signals, and ad performance without relying on scattered tools or spreadsheets. Users also value report builders, template saving, and clearer views across demand partners because those features make ongoing monitoring easier for lean teams. In practice, analytics and reporting are used to spot underperforming placements, compare monetization partners, support daily optimization, and balance revenue goals with user experience. Buyers consistently look for platforms that make those decisions more visible and less manual.

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Ease of Use:** 9.5/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.2/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

### [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **Ease of Admin:** 7.9/10 (Category avg: 8.3/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 7.0/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google Ad Manager?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["Maximizes Revenue, But Complex Setup"](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)

**["All-in-One Ad Management with Powerful Targeting and Clear Reporting"](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)

#### What Are G2 Users Discussing About Google Ad Manager?

- [What is Google Ad Manager used for?](https://www.g2.com/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/discussions/what-is-google-s-ssp-called)
- [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment

### [Revenera Software Monetization](https://www.g2.com/products/revenera-software-monetization/reviews)

Software and IoT suppliers worldwide protect and monetize their SaaS, mobile, on-premises, and embedded applications with Revenera’s Software and IoT Monetization solutions. It helps them drive more revenue from their software while protecting their IP. They protect their applications and devices, manage compliance, understand their customers’ needs, and drive recurring revenue.

**Average Rating:** 4.5/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Revenera Software Monetization?

- **Ease of Admin:** 9.3/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Revenera Software Monetization?

- **Seller:** [Revenera](https://www.g2.com/sellers/revenera)
- **HQ Location:** Itasca, IL
- **Twitter:** @GetRevenera  
6,331 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c971cc966ae685e4a9b5bd3fd7db40d496e957e336c0c8a2abdcf2351aaac401&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18989518%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 39% Medium, 29% Large

#### What Are Recent G2 Reviews of Revenera Software Monetization?

**["Reliable all in one license managing platform"](https://www.g2.com/survey_responses/revenera-software-monetization-review-12925297)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/revenera-software-monetization-review-12925297)

**["Flexible Licensing and Entitlements with an Intuitive, Reliable UI"](https://www.g2.com/survey_responses/revenera-software-monetization-review-12911223)**

**Rating:** 4.0/5.0 stars

_— Shivam J._

[Read full review](https://www.g2.com/survey_responses/revenera-software-monetization-review-12911223)

### [Unity Ads](https://www.g2.com/products/unity-ads/reviews)

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

**Average Rating:** 4.3/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Unity Ads?

- **Ease of Admin:** 8.7/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.5/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Unity Ads?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Software Engineer
- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 64% Small, 28% Medium

#### What Are Recent G2 Reviews of Unity Ads?

**["I found Unity Ads to be a pleasant experience."](https://www.g2.com/survey_responses/unity-ads-review-8004994)**

**Rating:** 5.0/5.0 stars

_— Dakota F._

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8004994)

**["Best Native Ad Platform for Games"](https://www.g2.com/survey_responses/unity-ads-review-8005098)**

**Rating:** 5.0/5.0 stars

_— Bhavik M._

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8005098)

#### What Are G2 Users Discussing About Unity Ads?

- [What is Unity Ads used for?](https://www.g2.com/discussions/what-is-unity-ads-used-for)
- [How do you integrate unity ads in unity?](https://www.g2.com/discussions/how-do-you-integrate-unity-ads-in-unity)
- [How much do Unity ads pay?](https://www.g2.com/discussions/how-much-do-unity-ads-pay)
- [Are Unity ads good?](https://www.g2.com/discussions/are-unity-ads-good)
- [What are unity ads?](https://www.g2.com/discussions/what-are-unity-ads)

### [Start.io](https://www.g2.com/products/start-io/reviews)

Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Start.io?

- **Ease of Admin:** 8.9/10 (Category avg: 8.3/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Start.io?

- **Seller:** [Start.io](https://www.g2.com/sellers/start-io)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @Start\_io\_  
7,012 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f7a765db335c75c897908b1d9d5e747594a4fecc2809b63d864d0433f44ca21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstart-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
154 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Start.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team available to assist.
- Users appreciate the **real-time audience targeting** of Start.io, enhancing personalization and effectiveness in ads.
- Users appreciate the **ease of use** of Start.io, seamlessly integrating into their Google Ads mediation setups.
- Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance with minimal effort.
- Users value the **innovative approach** of Start.io, driven by strong leadership and a commitment to growth.

##### Cons

- Users find the **difficult setup** of Start.io challenging due to thin documentation, requiring extra effort to configure properly.
- Users find the **ineffective advertising** approach disappointing, especially regarding partnership promotions on platforms like LinkedIn.
- Users face **integration problems** with Start.io, complicating their ability to secure business in the US market.
- Users experience **occasional reporting issues** , negatively impacting their ad management and overall effectiveness.
- Users find the **documentation lacking** , which can slow down the setup and learning process for Start.io.

#### What Are Recent G2 Reviews of Start.io?

**["It's one of the best product i have come across within few months"](https://www.g2.com/survey_responses/start-io-review-11400298)**

**Rating:** 5.0/5.0 stars

_— Subham S._

[Read full review](https://www.g2.com/survey_responses/start-io-review-11400298)

**["App is great for monetization and smart targeting"](https://www.g2.com/survey_responses/start-io-review-11378243)**

**Rating:** 4.0/5.0 stars

_— Roshish S._

[Read full review](https://www.g2.com/survey_responses/start-io-review-11378243)

#### What Are G2 Users Discussing About Start.io?

- [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for)

### [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews)

MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

**Average Rating:** 4.2/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate MAX by AppLovin?

- **Ease of Admin:** 7.2/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind MAX by AppLovin?

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin  
18,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
531 employees on LinkedIn®
- **Ownership:** NASDAQ: APP

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 29% Small

#### What Are Recent G2 Reviews of MAX by AppLovin?

**["Great tool for ad quality and monetization"](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)**

**Rating:** 5.0/5.0 stars

_— Ryan M._

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)

**["Amazin ad medation platform"](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)**

**Rating:** 5.0/5.0 stars

_— Chris M._

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)

### [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews)

At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.

**Average Rating:** 3.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate InMobi?

- **Ease of Admin:** 8.0/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.2/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind InMobi?

- **Seller:** [InMobi](https://www.g2.com/sellers/inmobi)
- **Year Founded:** 2007
- **HQ Location:** Singapore
- **Twitter:** @InMobi  
27,497 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea0fb79c6acca8bf00ad5c64e4b559c9a18327b68cab38a438d2cbcbbcc133d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finmobi%2F&secure%5Burl_type%5D=linkedin_company_website)  
400 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Are Recent G2 Reviews of InMobi?

**["Great Adnetwork for Banners"](https://www.g2.com/survey_responses/inmobi-review-8059593)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/inmobi-review-8059593)

**["Comprehensive coverage of advertisers across different ad formats and geographies!"](https://www.g2.com/survey_responses/inmobi-review-7954583)**

**Rating:** 4.0/5.0 stars

_— Arpan M._

[Read full review](https://www.g2.com/survey_responses/inmobi-review-7954583)

### [Bidmatic](https://www.g2.com/products/bidmatic/reviews)

Bidmatic is a US-based adtech company focused on helping publishers maximize ad monetization revenue. We provide advanced advertising technology, expert strategy, and hands-on support to boost advertising revenue and simplify operations. Our platform also uses AI to support content creation and improve overall performance, helping publishers grow smarter and faster. Today, more than 50,000 websites around the world rely on Bidmatic as their trusted monetization partner. Founded by a team of digital advertising and media experts, Bidmatic was created to address the inefficiencies, lack of transparency, and fragmented nature of the adtech ecosystem. Our mission is to simplify the monetization process and bring greater control, insight, and profitability to content owners around the world. We’re a remote-first, globally distributed company that brings together talented professionals in ad operations, engineering, analytics, and strategy. This diverse team structure allows us to stay nimble, innovative, and client-centric – always adapting to meet the unique needs of each publishing partner. Bidmatic.io works with clients across North America, Europe, and Asia, supporting a wide spectrum of digital businesses – from independent content creators to established media networks. We understand the pressures and opportunities of the modern media economy and strive to be more than a vendor – we aim to be a true strategic partner in growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Bidmatic?

- **Ease of Admin:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Bidmatic?

- **Seller:** [Bidmatic](https://www.g2.com/sellers/bidmatic)
- **Year Founded:** 2021
- **HQ Location:** Delaware, Delaware
- **Twitter:** @bidmatic  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34575f7dfde2dd68c2f97261d87e847258ab5200684e00bd4cb7a026ca90a740&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmatic-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 42% Medium

#### What Are Recent G2 Reviews of Bidmatic?

**["Comprehensive platform for monetizing my website traffic!"](https://www.g2.com/survey_responses/bidmatic-review-11083190)**

**Rating:** 5.0/5.0 stars

_— Tetiana K._

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11083190)

**["Easy to use and delivers results"](https://www.g2.com/survey_responses/bidmatic-review-11704720)**

**Rating:** 5.0/5.0 stars

_— Maria S._

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11704720)

### [Appodeal](https://www.g2.com/products/appodeal/reviews)

Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction. Moreover, you will also receive useful tools and resources such as In-app Bidding, Automatic UA Optimization, User Segmentation & A/B Testing, Cross-Promotion and Direct Deals, Instant Payouts, and much more. 150,000+ creators rely on the Appodeal services, provided by a united team of more than 100 professionals worldwide, with HQ in Austin and offices in Barcelona and Warsaw.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Appodeal?

- **Ease of Admin:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.2/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Appodeal?

- **Seller:** [Appodeal](https://www.g2.com/sellers/appodeal)
- **Year Founded:** 2015
- **HQ Location:** Toronto, CA
- **Twitter:** @AppodealStack  
5,329 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9db031f6ec442d8016892277518ef539b0cc149ea6480d0d17e5137594468190&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappodeal%2F&secure%5Burl_type%5D=linkedin_company_website)  
140 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 94% Small, 6% Large

#### What Are Recent G2 Reviews of Appodeal?

**["Best ad network solution with mediation!"](https://www.g2.com/survey_responses/appodeal-review-5052844)**

**Rating:** 5.0/5.0 stars

_— Sanchit S._

[Read full review](https://www.g2.com/survey_responses/appodeal-review-5052844)

**["Appodeal Is One Of The Best For Monetizing Your App"](https://www.g2.com/survey_responses/appodeal-review-7108007)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/appodeal-review-7108007)

#### What Are G2 Users Discussing About Appodeal?

- [What is Appodeal used for?](https://www.g2.com/discussions/what-is-appodeal-used-for) - 1 upvote

### [AdGate Media](https://www.g2.com/products/adgate-media/reviews)

AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website

**Average Rating:** 4.5/5.0

**Total Reviews:** 72

#### How Do G2 Users Rate AdGate Media?

- **Ease of Admin:** 9.2/10 (Category avg: 8.3/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdGate Media?

- **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media)
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @AdGateMedia  
1,008 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc661520abc223af365950f7fd3d3797602f71d07cbb200066da76f338f781eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadgate-media-limited-liability-company%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software engineer
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 58% Small, 29% Medium

#### What Are Recent G2 Reviews of AdGate Media?

**[""AdGate Media: Pioneering Success Through Performance and Rewards""](https://www.g2.com/survey_responses/adgate-media-review-9360715)**

**Rating:** 4.5/5.0 stars

_— Purvika R._

[Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715)

**[""AdGate Media: A Closer Look at Advertising Solutions.""](https://www.g2.com/survey_responses/adgate-media-review-9412605)**

**Rating:** 4.5/5.0 stars

_— jackie A._

[Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605)

### [ConsoliAds](https://www.g2.com/products/consoliads/reviews)

ConsoliAds Pte Ltd. is a leading mobile ads management platform. With an acclaimed footmark across all regions globally, ConsoliAds Pte Ltd. is acknowledged for providing robust ad monetization and mediation services. Our mission is to build a sustainable economy that would enable individuals to prosper through value addition to society.

**Average Rating:** 4.5/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate ConsoliAds?

- **Ease of Admin:** 9.3/10 (Category avg: 8.3/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.5/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.2/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ConsoliAds?

- **Seller:** [ConsoliAds](https://www.g2.com/sellers/consoliads)
- **Year Founded:** 2016
- **HQ Location:** Singapore, SG
- **Twitter:** @ConsoliAds  
77 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f7216e7512e95298937b6c920f894507da38c73161d66c2eb2eabaea4874571&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconsoliads&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 36% Medium

#### What Are Recent G2 Reviews of ConsoliAds?

**["Excellent to monetize your App"](https://www.g2.com/survey_responses/consoliads-review-6994155)**

**Rating:** 4.5/5.0 stars

_— Leonardo J. B._

[Read full review](https://www.g2.com/survey_responses/consoliads-review-6994155)

**["ConsoliAds- Easily Grow Mobile App Into a Successful Business"](https://www.g2.com/survey_responses/consoliads-review-6951216)**

**Rating:** 5.0/5.0 stars

_— Krissain P._

[Read full review](https://www.g2.com/survey_responses/consoliads-review-6951216)

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[Browse App Monetization Platforms Themes](/categories/app-monetization-platforms/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated January 21, 2025

App monetization platforms help mobile application developers and publishers earn money by integrating various monetization strategies into their apps, such as in-app advertising (IAA), in-app purchases (IAPs), and subscriptions. These are some common monetization strategies, especially for freemium apps, that allow developers to generate revenue while offering their app to users for free.

App monetization platforms provide app developers and publishers with the necessary tools and analytical insights for implementing and optimizing multiple monetization strategies. This helps maximize earnings while also enriching user experiences.

One of the most popular monetization strategies for apps is displaying ads (native, rewarded, banner, video, and interstitial) to users. App monetization platforms can handle the distribution of these ads to users and will compensate the developer based on performance or completed actions of users who interact with the ads.

App monetization platforms that help with ads are paralleled by [mobile advertising software](https://www.g2.com/categories/mobile-advertising), which advertisers use to purchase the ad space available in apps. These platforms integrate with third-party [ad networks](https://www.g2.com/categories/ad-networks) and exchanges and offer access to its proprietary ad inventory. This ensures that ads transition smoothly through the online ad-buying process.

App monetization tools also provide programmatic buying and selling of ad inventory and automate ad management processes. These platforms often have a bidding system for advertisers, such as real-time bidding, waterfall, or in-app bidding.

To qualify for inclusion in the App Monetization Platforms category, a product must:

- Offer software development kits (SDK) for developers to easily integrate monetization features within the app to generate revenue
- Have a payout schedule or the tools for app owners to get compensated as a result of users completing specific actions or interacting with monetization strategies within their app
- Track key metrics of monetization strategies (e.g., ad performance, total number of in-app purchases, or subscriptions), user engagement, demographic information, or overall monetization results

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## How Do You Choose the Right App Monetization Platforms?

### What You Should Know About App Monetization Platforms

### What are App Monetization Platforms?

App monetization platforms help mobile app developers and publishers earn money from their apps through advertising, allowing app creators to offer their products to users for free. However, it is also commonly used to supplement revenue sources such as paid downloads and freemium models. Software developers and mobile publishers use these software platforms to create and format ad units inside the app and streamline selling the ad space through mobile ad networks and exchanges. 

App monetization platforms are sold as best-of-breed products specifically for selling mobile apps or as part of a more comprehensive publisher ad management product. These solutions are paralleled by [mobile advertising software](https://www.g2.com/categories/mobile-advertising) advertisers use to purchase the available ad space in apps. [Ad networks](https://www.g2.com/categories/ad-network) and exchanges serve as the bridge between the two. App monetization platforms integrate with them to ensure ads transition smoothly through the online ad buying process. As more publishers expand into new regions with different privacy and advertising rules, compliance has become another factor buyers weigh alongside fill rate and revenue. Buyers often see app monetization platforms' automated compliance features in media company reviews, especially from teams managing GDPR and COPPA requirements across international markets.

### What are the Common Features of App Monetization Platforms?

Based on G2 reviews, developers and growth marketing managers evaluate app monetization platforms by comparing SDK integration ease, ad network breadth, and analytics depth. The following are some core features within app monetization platforms that can help users identify if this type of software will meet their business needs:

**SDK capabilities:** A software development kit, more commonly known as an SDK, is a set of tools that provides a developer or app creator with the capabilities to build a custom app that can be added on, or connected to, another program, like an ad exchange. SDKs allow programmers to develop apps for a specific platform (like Apple or Google Ads). 

**Third-party network integrations:** In addition to the SDK, the app monetization platform needs to work on an ad exchange. This component is crucial as it’s how the app will make money. If there is no third-party network, there is no way to publish the ad, making it impossible to monetize. 

**Automation of ads:** Once an ad has been created and uploaded, it will have to be run to generate revenue. This should require little to no maintenance on behalf of the developer. Campaigns can be created to run under certain specifications (time frame, etc.), which provides a customizable strategy based on business or revenue goals. 

**Track conversions and demographics:** To understand the ads' success and revenue earned, these products should always come with analytics and tracking functionality. These will help you better understand your audience to prepare for future ad production. 

### What are the Benefits of App Monetization Platforms?

These products offer many benefits for the implementer. Below are the benefits of using app monetization platforms: 

**Consistent revenue generation:** If an app is free to use, there can be a gap in revenue for the creator. When implementing app monetization platforms, the owner can use this as a secondary stream until the app gains enough traction to offer a subscription model or a premium version. 

**Cohesive user experience:** Often, the ads run on said apps will be related to the downloaded app's topic or purpose. This can provide users with a more aligned and on-brand experience even though it comes across as an advertisement. This is a common practice across multiple industries, including lifestyle, transportation, and education. 

### Who Uses App Monetization Platforms?

While multiple stakeholders can use app monetization platforms, its purpose is very specific. 

**Developers or app creators:** The good news is that anyone can create an app. This also means that anyone can also use this software platform. The setup is often easy, and depending on the skill set of the creator, the learning curve might not be as steep as expected. 

**Growth marketing managers:** Creating ads that meet the requirements, publication of an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with App Monetization Platforms

Often if an app is free or cheap, there is an association that it might be lower quality. Regardless of this, there can be some drawbacks to monetizing an app. Below are the top challenges of using these tools:

**Spam:** It’s a common experience among app users to use a free product, and an unwanted ad pops up without warning. These, while annoying, are a type of app monetization. If the ad isn’t carefully crafted to suit the app's interface, it can be considered spam and damage the user experience. 

**Quality and quantity:** Similar to the spam effect, an overuse of ads or low-quality content can be more harmful than helpful. If any ads are to be implemented, they should be thoughtfully crafted and not overwhelming to the app itself. 

### Which Companies Should Buy App Monetization Platforms?

**Digital marketing agencies or services:** Creating an app costs time and money. Some agencies and independent services provide end-to-end development, deployment, and monetization. Depending on the type of agency and the type of app one is trying to build, it could be more cost-effective to use this type of service when creating and monetizing an app. 

**App development firms or start-ups:** A start-up is often tight on manpower and financing, making every penny count when making their investment profitable. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy App Monetization Platforms

#### Requirements Gathering (RFI/RFP) for App Monetization Platforms

For app monetization products, the requirement should be that the software offers mobile application developers and publishers the ability to earn money from their apps through mobile app advertising.

#### Compare App Monetization Platform Products

**Create a long list**

Buyers must start from the beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential, such as the channels available for publishing or types of content that can be sourced, and remove any app monetization products that don’t include those features. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes.

**Create a short list**

Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews and objective third-party analysis. 

### App Monetization Platforms FAQs

### Most Popular FAQs

#### Which app monetization platform has the best reviews?

Across the App Monetization Platforms category, the best app monetization platforms tend to be the ones with a high fill rate and no ad ops team required to keep it that way. Setup simple enough that a developer doesn't need a dedicated ad ops team to run it.

- [BidMachine](https://www.g2.com/products/bidmachine/reviews): Carries the largest solid review base in this category, with a lightweight SDK that's fast and stable to integrate.
- [Torox Offerwall](https://www.g2.com/products/torox-offerwall/reviews): Hands-on account managers repeatedly come up for suggesting new offers and for quickly resolving user experience issues.
- [Adster Ads](https://www.g2.com/products/adster-ads/reviews): Clean, transparent reporting and developer-friendly API support come up as clear strengths.

Among app monetization platforms, the most trusted names for ad ops reviews tend to be the ones publishers already default to when evaluating fill rate and support quality together.

#### What is the best free app monetization software?

A handful of platforms in this category are genuinely free to integrate, since the business model is built around a revenue share on ad earnings rather than a subscription fee.

- [Google AdMob](https://www.g2.com/products/google-admob/reviews): Free to integrate, with ad serving, revenue optimization, and inventory management all handled in one place.
- [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews): Also free to integrate, letting developers monetize iOS and Android apps through Meta's targeted ad demand.
- [BidMachine](https://www.g2.com/products/bidmachine/reviews): Went fully open-source, giving publishers direct access to in-app header bidding technology without needing to build or license their own ad exchange.

#### Which app monetization platforms integrate directly with Google Ad Manager for centralized control?

The clearest fits are the platforms built to plug into GAM as the central hub, rather than requiring a separate reporting layer on top.

- [Bidmatic](https://www.g2.com/products/bidmatic/reviews): Integration with Google Ad Manager and most CMS platforms is smooth, with automatic optimization handling everything from floor pricing to layout-shift protection.
- [Playwire](https://www.g2.com/products/playwire/reviews): A dedicated onboarding manager handles the entire Google Ad Manager migration directly, guiding a dev team through setup rather than leaving them to figure it out alone.
- [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews): Offers advanced targeting and strong reporting with seamless integration across other Google products, which is a big part of why it works well as the central hub itself.

#### Which app monetization platforms reliably balance ad density and revenue without user abandonment?

The platforms that do this well tend to actively manage how many ads get shown, not just how much each impression pays.

- [Playwire](https://www.g2.com/products/playwire/reviews): Its Traffic Shaping approach reduces ad requests while still increasing revenue, and lazy loading keeps site speed optimal so performance doesn't suffer.
- [Bidmatic](https://www.g2.com/products/bidmatic/reviews): Automatic optimization includes layout-shift protection, which keeps ads from disrupting the experience enough to drive users away.
- [Torox Offerwall](https://www.g2.com/products/torox-offerwall/reviews): Account managers actively work to fix user experience issues and complaints rather than leaving publishers to catch problems after the fact.

#### What is the best app monetization software?

The right answer depends on what's being monetized and at what scale, but a few platforms come up across a range of use cases.

- [Opti Digital](https://www.g2.com/products/opti-digital/reviews): Carries the largest review base in this category, with a responsive team that adjusts to local specifics as publishers expand into new markets.
- [Revenera Software Monetization](https://www.g2.com/products/revenera-software-monetization/reviews): A different kind of fit, built for software licensing and consumption-based pricing rather than in-app ads, which matters for teams monetizing software itself rather than ad inventory.
- [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews): Makes it simple to start generating ad revenue in an app, with integrations across a wide range of ad networks already built in.

#### What are the highest-rated app monetization platforms for publishers running multiple revenue channels?

Publishers diversifying beyond a single ad format or demand source tend to look for platforms built to optimize across that whole mix at once, rather than tools that only handle one ad format well.

- [Opti Digital](https://www.g2.com/products/opti-digital/reviews) **:** Reviewers consistently point to strong eCPM and fill rates across multiple ad formats at once, with a responsive team that helps publishers layer in new formats as they expand into new markets.
- [MonetizeMore](https://www.g2.com/products/monetizemore/reviews) **:** Its PubGuru platform brings header bidding and multiple demand sources into one dashboard, with reviewers citing meaningful revenue lifts from access to more demand than they'd get running ad ops in-house.
- [Bidmatic](https://www.g2.com/products/bidmatic/reviews) **:** Built specifically to help publishers layer additional demand sources on top of an existing monetization stack, rather than replacing it outright.
- [Admitad](https://www.g2.com/products/admitad/reviews) **:** Adds affiliate revenue as a genuinely separate channel alongside ad monetization, with reviewers describing it as bringing program tracking, conversions, and payouts for multiple advertiser partnerships under one roof.

#### Which app monetization platforms offer COPPA and GDPR compliance for online publishers?

Compliance support in this category is uneven; some platforms build it in as a core feature, while others leave it to the publisher to configure separately, so it's worth checking directly rather than assuming.

- [Opti Digital](https://www.g2.com/products/opti-digital/reviews) **:** Its cookieless ad solutions and partnership with the IAB's Transparency and Consent Framework are built specifically for GDPR-era consent management, which reviewers cite alongside its broader compliance-minded approach to ad operations.
- [KIDOZ SDK](https://www.g2.com/products/kidoz-sdk/reviews) **:** Described as COPPA-compliant, kid-friendly monetization for mobile apps. It is a newer listing on G2, but the clearest purpose-built option for apps that need COPPA compliance specifically, rather than general privacy features.

### Small Business FAQs

#### What is the most affordable app monetization platform for SMBs?

Within the[](https://www.g2.com/categories/app-monetization-platforms/small-business)[small business segment of App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms/small-business), most of the leading platforms cost nothing to integrate since they're built around a revenue-share model rather than license fees.

- [Google AdMob](https://www.g2.com/products/google-admob/reviews): Free to integrate, which removes upfront cost entirely for a small team just getting a first app monetized.
- [BidMachine](https://www.g2.com/products/bidmachine/reviews): Open-source and free to adopt, giving a small team direct access to header bidding technology without an in-house ad exchange to build.
- [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews): Almost too simple by design, with ad revenue starting to come in without a complicated setup process.

#### What is the best app monetization platform for startups?

Startups evaluating[](https://www.g2.com/categories/app-monetization-platforms/small-business)[small business app monetization platforms](https://www.g2.com/categories/app-monetization-platforms/small-business) tend to prioritize something that gets ads running fast without dedicated ad ops staff.

- [Google AdMob](https://www.g2.com/products/google-admob/reviews): Among startup-sized accounts, it posts a perfect satisfaction score, with easy implementation coming up repeatedly.
- [Torox Offerwall](https://www.g2.com/products/torox-offerwall/reviews): A smaller sample so far, but hands-on account management helps a small team get new offers running without much back and forth.
- [BidMachine](https://www.g2.com/products/bidmachine/reviews): A two-week integration timeline and lightweight SDK keep the setup lift low for a startup without a dedicated monetization engineer.

#### Which app monetization platform is the most user-friendly for startups?

Ease of use matters most at this stage, since the person integrating ads is often the same person building the app itself.

- [AppBrain](https://www.g2.com/products/appbrain/reviews): Provides clear insight into app growth and competitor tracking, useful for a small team without a dedicated analyst.
- [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews): Genuinely simple by most accounts, with integrations across many ad networks already built in rather than configured one by one.
- [Admitad](https://www.g2.com/products/admitad/reviews): A clear dashboard and smooth integrations make it straightforward to manage partnerships and track affiliate earnings without much ramp-up.

#### Which app monetization platform is easiest to set up for small teams?

Setup speed is one of the more differentiated ratings in this category, and small teams generally do best with an SDK that's live the same day.

- [BidMachine](https://www.g2.com/products/bidmachine/reviews): A lightweight SDK is designed specifically for quick, hassle-free setup without complex ad unit creation.
- [Start.io](https://www.g2.com/products/start-io/reviews): Fits easily into an existing Google Ads mediation setup, with a straightforward iOS integration that delivers a steady fill rate right away.
- [Easy Monetization](https://www.g2.com/products/easy-monetization/reviews): Gets ad revenue flowing quickly, with very little setup work required to get there.

#### Which app monetization platform is best for solo indie developers?

A meaningful share of this category's reviewers are working alone, and the platforms that fit best don't require a team to maintain.

- [Google AdMob](https://www.g2.com/products/google-admob/reviews): Free, well-documented, and widely used, which makes it the common default for a solo developer's first monetized app.
- [AppBrain](https://www.g2.com/products/appbrain/reviews): Gives a solo developer visibility into app growth and competitor benchmarks without needing a separate analytics tool.
- [Osmos](https://www.g2.com/products/onlinesales-ai-osmos/reviews): A smaller sample so far, but prompt customer support and detailed reporting help a solo operator catch underperforming campaigns without a dedicated ops person.

### Enterprise FAQs

#### What is best-rated app monetization software among larger organizations?

The products below have the most enterprise-size company reviews in this data set, though the sample at this scale is still small across the board.

- [Revenera Software Monetization](https://www.g2.com/products/revenera-software-monetization/reviews): Built specifically for enterprise software licensing, cited for managing license requirements for risk-averse banking customers.
- [BidMachine](https://www.g2.com/products/bidmachine/reviews): A newer name at this scale so far, but the same lightweight, stable SDK that works for smaller publishers scales without requiring a rebuild.
- [AppBrain](https://www.g2.com/products/appbrain/reviews): Its app growth and competitor insights hold up as a larger organization's portfolio of apps grows.

#### What is the most reliable app monetization platform for larger teams?

Reliability at this scale tends to come down to support responsiveness, since a larger team needs fast answers when fill rates or revenue dip unexpectedly.

- [BidMachine](https://www.g2.com/products/bidmachine/reviews): Support ratings hold up well among the small number of larger-organization reviewers using it so far.
- [Osmos](https://www.g2.com/products/onlinesales-ai-osmos/reviews): A smaller sample so far, but prompt customer support comes up directly as a reason larger teams trust it.
- [Start.io](https://www.g2.com/products/start-io/reviews): Still growing its review base, though a steady fill rate without much manual intervention matters as ad operations scale up.

#### Which app monetization platform offers the strongest Google Ad Manager integration for larger organizations?

At scale, GAM integration needs to hold up across many apps and ad units simultaneously, not just a single property.

- [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews): Its own advanced targeting, reporting, and cross-product integration make it a natural hub for organizations running many properties.
- [Playwire](https://www.g2.com/products/playwire/reviews): A dedicated onboarding manager handles GAM migration directly, which matters more as the number of ad units and properties grows.
- [Bidmatic](https://www.g2.com/products/bidmatic/reviews): Automatic optimization across floor pricing and layout-shift protection scales without requiring manual tuning per property.

#### Which app monetization platform is best for publishers running ad inventory across multiple international markets?

Expanding into new markets brings different regulatory and demand requirements, and a couple of platforms specifically call out adapting to that.

- [Opti Digital](https://www.g2.com/products/opti-digital/reviews): The team adjusts seamlessly to local specifics and requirements as publishers expand into new markets.
- [BidMachine](https://www.g2.com/products/bidmachine/reviews): Connects publishers to global demand sources directly, rather than routing everything through a single regional ad exchange.
- [Admitad](https://www.g2.com/products/admitad/reviews): A wide variety of affiliate campaigns gives publishers reach across different markets without managing separate regional partnerships one by one.