Best App Monetization Software

App monetization software helps mobile application developers and publishers earn money from their apps through mobile app advertising. Doing so allows developers to offer their app to users for free, but is also commonly used to supplement other revenue sources such as paid downloads and freemium models. App monetization software is used by the software developers and mobile publishers to create and format ad units inside the app and streamline the selling of the ad space through mobile ad networks and exchanges. App monetization platforms are sold both as best of breed products specifically for selling mobile apps, or as part of a more comprehensive publisher ad management product. App monetization software is paralleled by mobile advertising software that advertisers use to purchase the ad space made available in apps. Ad networks and ad exchanges serve as the bridge between the two sides, and app monetization platforms must integrate with those to ensure ads transition smoothly through the online ad buying process.

To qualify for inclusion in the App Monetization category, a product must:

  • Offer software development kits (SDKs) for the ability to create and manage ad units within mobile apps on iOS, Android, or Windows devices. Mobile website ad units are also sometimes available within these platforms as well.
  • Integrate with third-party ad networks and exchanges, and/or offer access to its own proprietary ad inventory offerings
  • Automate processes for trafficking and managing ads
  • Track ad conversion and audience demographic information
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    Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

    Facebook's Audience Network allows you to monetize your iOS and Android apps, as well as mobile websites with targeted ads.

    AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue.

    (18)4.3 out of 5
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    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first object

    DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

    MoPub is a hosted ad serving solution built specifically for mobile publishers.

    Appodeal is the leading intelligent ad mediation solution for mobile apps. We enable publishers to maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression through the Appodeal marketplace. Publisher ad inventory is showcased to all available buyers on the market including all major ad networks, RTB exchanges, and DSP. Our exclusive flat waterfall bidding model serves the highest paying ads first regardless of their position in the waterfall.

    Tapjoy maximize the value of every user for freemium mobile app publishers with its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user.

    ONE by AOL: Publishers enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from and ONE by AOL: Ad Server, leveraging over 15 years of global experience in non-reserved, yield optimization and ad serving technology.

    Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Interested in managing campaigns at your own pace? Advertisers can choose between two distinct Self-Serve Mobile Advertising Buying Platforms: o Self-Serve Standard Account, for advertisers who prefer to buy on CPM & CPC o S

    Mobfox is a world leading data-driven mobile SSP and exchange, providing publishers with all the tools they need to manage their ad serving, data layers, and monetization stack efficiently, transparently, and automatically. The Mobfox offering includes automated mediation, managed deals and private marketplace, data-based tailored audiences, access to over 200 demand sources, and a wide range of formats for in-app advertising including video, native, rich media and display.

    Epom Apps is an app mediation platform with optimization team that makes your app monetization easy and efficient. Integrate our SDK & access all premium brands and ad networks through a single account.

    Freemius is a complete monetization, analytics and insights platform for WordPress plugin and theme developers.

    At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.

    Free Cross Promotion. Buy and sell mobile ads directly with other developers in the Direct Deals marketplace. Plus the largest mobile games-only ad network with interstitial and mobile video ads. All with unprecedented transparency and data to help you drive intelligent decisions.

    AppNext offers mobile monetization and app distribution solutions.

    Fyber is an advertising technology company that empowers app developers to execute smart monetization strategies.

    PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, P

    Aarki Encore is an integrated platform that enables robust and scalable programmatic media buying, development of rich & interactive HTML5 creative, and unified optimization.

    AdColony's stunning HD mobile video ads with interactive end cards are tailored for mobile engagement to drive results.

    The Admitad company was established by Alexander Bachmann on October 1, 2009, and officially launched on March 1, 2010. Such advertisers as AliExpress,, GearBest, Qatar Airways, ASOS, Papa John's, and many others, entrust Admitad with maintenance of their affiliate programs.

    AppBrain is an ad network used bydevelopers to promote their Android apps and monetize their in-app traffic.

    Cheetah Ad Platform is a mobile advertising platform that works with advertisers, publishers and developers to reach and engage with global consumer audiences at scale.

    Nexway MONETIZE allows you to monetize your audience & increase you are per customer revenue. Nexway MONETIZE is a collection of digital services driving commerce and enabling business, working across all types of devices and supporting sales driven in-app, on the web or via any digital interface.

    OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

    Integrated ad management platform: RTB, Video, Mobile.

    PUBLISHERS maximize eCPM through technology, transparency, and innovation with an advanced business intelligence identifies the most relevant campaigns for your users while designed ad units capture user attention in a way that enhances the user experience instead of taking away from it.

    Vungle is an in-app video advertising platform that optimize technology, targeting, and HD video ad delivery to reach and acquire high-quality users worldwide, generate revenue with engaging video ads.

    Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers.

    AdBuddiz lets you monetize your Android and iOS apps with premium full screen ads.

    Adscend creates rewards-based ad solutions for apps and websites.

    AppLovin marketing platform lets you use data to engage your consumers on mobile.

    AppTap is committed to helping app developers and publishers grow and monetize their audience with native app advertising platform.

    international mobile app distribution

    Gives you opportunity to monetize your mobile app or website by rewarding your users with simple tasks and exclusive offers.

    Axonix is a mobile exchange and audience buying platform.

    Clickky is a full-stack platform for user acquisition and mobile monetization, which offers both programmatic and performance solutions, while currently focusing on developing its own SSP and RTB Marketplace. Clickky works with the world's top DSPs, along with more than 2900 direct media sources. The Platform offers global reach, access to premium iAB-compliant inventory and top-performing ad formats, both in-app and in-web. Via its RTB Marketplace, Clickky serves up to 100 million impressions

    If your online store is based on the popular eCommerce software, CodesWholesale has you covered. Pick the plugin that matches your software and sell digital games smoothly.

    dJAX Mobile Ad Server is a powerful Mobile Advertising Solution that accomplishes buying and selling of digital ad inventory specifically for Mobile Publishers and Advertisers. Its supports for all types of Ad Formats and delivers these on both mobile Web pages and Applications.

    Engagine is an RTB exchange currently operating 54 DSPs and 33 SSPs, including its own SSP that receives traffic from Engagine's direct publishers, mobile applications and websites.

    Flexera helps business executives succeed at what once seemed impossible: getting clarity into, and full control of, their company's technology “black hole.” From on-premise to the cloud, Flexera helps business leaders turn IT insight into action.

    Globalhop is a rapidly growing IT solutions company that specializes in automated public web data extraction. It offer powerful monetization solutions for app developers & mobile publishers. We help them generate high revenue with seamless app experience for the users’ base.

    HyprMX offers mediation and mobile monetization solutions.

    Rather than paying for impressions, clicks or downloads, you set the price you're willing to pay per successful install of your software.

    ironSource offers mobile mediation and app marketing solutions.

    COPPA Compliant & Kid-Friendly Monetization for Mobile Apps. Free Cross-Promotion and Retention Tools.

    Kiip is a rewards network and mobile application that offers rewards from brands and companies for virtual achievements.

    Mad Ads Media offers optimization and monetization for small to mid-sized websites.

    An Influencer's Favorite Tool to Create Money Making, Ready-to-Shop Product Links to Share Across Social Platforms. MagicLinks is solving affiliate marketing for the social media influencer.

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