I love their onboarding team/ongoing support from implementation through to frequent daily use.

I like how easy it is to navigate between accounts in Fluency. The budget view, campaign view, and overview page with easy-to-find KPIs are great features that I find especially useful. The initial setup was also easy, which is a big plus for me.

I like that Fluency puts all of our accounts and any concerns in one place. Pause/Enable is really helpful, and the custom notifications are huge for making sure we're flagging the things that matter to us. Fluency lets us build campaigns via template, take actions en masse across many or all accounts, and custom notifications warn us about issues quickly. It also allows us to stay compliant with strict OEM requirements and take sweeping actions that would be very time-consuming if done manually on Meta.