- Poor connections with DCO that require extra steps
- Pricing and deal modes
- Updating on the fly and tracking performance
Things like updating creatives on-the-fly is really useful, but it's hard to track performance before and after changes for example in a separate adserver as the creative is still considered one creative after the changes.
Another thing is that Bannerflow would be also be great for small and medium sized advertisers, for inexpensive simple banner creation needs, but their current contract model won't let me create contracts with agencies anymore. As they require contracts with the advertisers, this rules out a lof smaller advertiser business that would flow their way through the media agency.
DCO is another heavily used function, and to get Bannerflow working with f.ex. Doubleclick Studio, you have to go through quite a few hoops to even get a preview working (and even then, it's an external preview in Studio). Not a very intuitive system currently. Review collected by and hosted on G2.com.