Fluency Reviews & Product Details

I love how Fluency dramatically simplifies campaign management for me at Microsoft and Google by automating the process and allowing us to pace campaigns without manual intervention. The interface, admittedly initially challenging, becomes very easy and intuitive with use, which is great. The blueprint creation and settings replicator features stand out as exceptionally useful, especially in saving time by automating campaign types and making it easy to replicate bidding strategies and location targeting efficiently. These capabilities have enabled us to manage campaigns without needing to create them manually, just flipping a switch. The platform's offerings and the ability to save time while enhancing campaign pacing are invaluable. Overall, Fluency's platform is comprehensive and compelling enough that I would definitely choose it again, reflecting a perfect recommendation likelihood of ten out of ten. Review collected by and hosted on G2.com.

I don't like that the software shuts down for a couple of hours around 10 PM to midnight PST, which could be due to maintenance. This downtime is inconvenient for me, as I often work late at night and would appreciate the software being available 24/7, or pushing back the maintenance window to 2/3am. Extending the availability into the early morning hours would be beneficial for anyone working late. Review collected by and hosted on G2.com.

I’ve had a great experience working with Fluency. The platform is intuitive and makes it easy to manage and optimize campaigns at scale, which is critical in a fast-paced automotive environment. The automation and reporting capabilities help streamline workflows and provide clear visibility into performance, allowing us to make smarter, data-driven decisions for our clients.

What really stands out is the support team. They are responsive, knowledgeable, and proactive in helping troubleshoot issues or identify opportunities for improvement. It feels like a true partnership rather than just a vendor relationship.

Overall, Fluency has been a valuable tool in helping us deliver consistent results and maintain strong performance across our accounts. Review collected by and hosted on G2.com.

Nothing honestly, I promise!! I think its such a helpful platform Review collected by and hosted on G2.com.

I use Fluency to manage paid media for automotive accounts, and I find it helpful for keeping everything in one place, checking performance, and making optimizations. I really like the visibility it provides, allowing me to quickly spot trends and performance across large key group accounts. Fluency saves me a lot of time on day-to-day checks and significantly cuts my work time in half by 50%. Additionally, the Fluency support team was very helpful, making the initial setup more manageable. Review collected by and hosted on G2.com.

The UI can take some time getting used to, especially for new users. Also, the platform speed could be improved when publishing blueprint changes. Review collected by and hosted on G2.com.

I find the MUSE AI suggestions extremely beneficial for diagnosing issues when troubleshooting, as they break down the issue when alerts or errors don't provide much information. The suggestions help me determine if the issue falls within Fluency or outside of it, and some even break down the information being sent to the provider via API. BluePrints are also a key feature I use regularly, as they run campaigns across multiple channels. They allow for automation across numerous accounts running the same campaign while enabling customization for specific accounts through tags. Review collected by and hosted on G2.com.

Notifications being cleared in a more timely manner. For instance, a notification will pop up & then we'll go into the account & resolve the issue triggering the notification but the notification will still show for a week or more. You can mute them but that's not enough as the Notification is still there. It was very involved. There were a lot of discussions across a multitude of products. Fluency had more frustrations with us than we did with them. Our organization needs a lot of automated customization and there are a bunch of moving parts. Review collected by and hosted on G2.com.

Fluency has helped with account pacing and with launching new clients in bulk. The onboarding process and ongoing support have been essential for meeting our integration goals and getting the setup items in place so we can make the most of the products offered. Review collected by and hosted on G2.com.

The least helpful part is that not all partner settings are integrated into Fluency. For example, with Google Ads, some product listing settings still aren’t visible in the Fluency UI. Review collected by and hosted on G2.com.

I use Fluency for budget management across multiple client accounts and appreciate its ability to prevent overspending, which was a major issue before using it. I like that it's easy to filter and view data, and the ability to drill down and find exactly what I need is really useful. I can easily sort by specific client or account type. Fluency provides alerts for budgets and overspends, letting me see all client data aggregated in one place, which wasn't possible with just dashboards before. Review collected by and hosted on G2.com.

We would like to be able to bring in all of our marketing accounts. Right now we have some advertising that Fluency does not integrate with. StackAdapt not being integrated. We had help, there seemed to be some blueprint limitations and we were hoping to use it for reporting but that has not come to fruition. Review collected by and hosted on G2.com.

I really appreciate how easy Fluency is to use. The ability to manage multiple accounts in one platform is a huge time-saver, especially since I'm handling about 50 rooftops. Fluency's notifications are incredibly helpful, as they alert me when something is broken, has gone wrong, or just as reminders. I also like that Fluency allows setting future budgets which saves me time. Although I wasn't the one to set it up, it was easy to learn because of the great resources available. Review collected by and hosted on G2.com.

Sometimes I have a hard time updating the targeting because it won't always save. I think just having it work more often than not will make it less frustrating. I wish it integrated with TikTok. Review collected by and hosted on G2.com.

I love the notifications feature in Fluency because it allows us to set up custom notifications if any of our clients are underperforming on certain benchmarks and metrics. It also alerts us when campaigns have errors or there's no spend on an account. I also love the data explorer feature, as it provides visibility per channel, per practice area, and per account owner, which is great for having diverse visibility tailored to each unique client. This helps us make informed decisions fast and optimize campaigns quicker. Once everything was set up, managing several accounts was smooth and efficient with Fluency. Review collected by and hosted on G2.com.

Only thing with Fluency right now that I don't have access to is the frequency metric in Data Explorer and being able to track a high or low frequency, and generate a report from it. Review collected by and hosted on G2.com.

I like how Fluency helps with budget pacing and reallocations, which allows me to prevent accounts from under pacing and move budgets between platforms proactively. I enjoy using Muse AI for applying optimizations where needed and find the alerts extremely helpful for flagging high CPLs and low conversion rates. Creating CIDs without needing to set up Gmail accounts using blueprints is a big plus. I appreciate the tool’s ability to check for negative keyword conflicts, which is beneficial for client retention overall. Review collected by and hosted on G2.com.

Targeting is the worse because it is kind of unfriendly for LSA ads. The adding keywords feature could be improved, sometimes Fluency recommends adding terms that are not related to our ads or PAs. Review collected by and hosted on G2.com.

Updates by clients in other verticals. Coming from in-house Ad-Tech designed around a specific vert, there are features/updates/etc. that might have never been considered looking at needs within a silo (more or less). There are features/updates made that likely came from outside automotive that can allow for rethinking/retooling how we approach deployment. Review collected by and hosted on G2.com.

We are at the mercy of Fluency's ability to adapt features/functions/working API calls to partners (and working with partner platforms in general). Basis is a good example. Support was great across both the Basis and Fluency teams, but there were obvious gaps into who owned what and which part was breaking. We couldn't launch a Basis campaign without encountering errors and at time it seemed like a back and forth problem solve about which platform was causing the error. That's not something that can be passed to a client.

Fluency isn't slow for updates and great support helps bridge gaps. These same issues exist with in-house ad tech. However, the lines of communication for in-house updates and ownership are a lot clearer in house (including timelines). Review collected by and hosted on G2.com.