Fluency Reviews & Product Details

I like the way that fluency organizes and lays out information per account in backpack. The budget tabs is my favorite way to manage the daily spend of my stores. I also find the notifications page to be very helpful for identifying timely issues. We also receive great support for the products. Review collected by and hosted on G2.com.

There is some redundancy when it comes to where you can make changes to campaigns and measure performance. This can slow down the work flow trying to figure out where to do what you need. The integrations with Google Ads are not perfect when it comes to every feature/tool you need to fully edit a campaign. Review collected by and hosted on G2.com.

I love the landscape of Fluency and the quick automation it provides, especially for advanced downloads. It helps us look at portfolios from a larger scale and offers so many great tools to make the job more seamless. It lets us do our job much faster while keeping things organized. The initial setup was pretty easy too. Review collected by and hosted on G2.com.

Specifically the geo targeting - It does not allow us to replicate geos to other channels that are not the same as the one you are replicating it off of Review collected by and hosted on G2.com.

For our team I think the only real benefit is a place to see all advertising campaign performance in one place. This is something that can you can use to start your day with. Review collected by and hosted on G2.com.

We manage the majority of our campaigns in TTD. We are a programmatic team so I can only speak to my team and how we use it.

First off we pace by impressions. In order to make this work for our team Fluency had to custom create specific templates for us to use in order to get our campaigns in TTD in the first place. The problem is the campaigns pace with a daily spend cap. This makes our lives so much harder because campaigns tend to not deliver in full. We have had a few problems with campaigns not delivering in full.

We also have to break out campaigns as one ad group per campaign? This means we lose the ability to run truly omni channel campaigns. we lose the ability for TTD to optimize ad groups by what is the best performing. This can be creative breakouts or geo breakouts or simple things like Audience Targeting and Retargeting campaigns that are all in one.

Some of our campaigns are not ran on a calendar flight which means if the campaign doesn't run correctly.

We are unable to see errors that come back at the account level and have to click into many different accounts in order to see each problem.

My weather triggered campaign cannot have a daily max spend because it is based on weather patterns. Some days it needs to spend more than another, there needs to be a way to rely on TTD pacing instead of Fluency.

The Manage Accounts dashboard information is not relevant for a TTD campaign. It's budget based. Lots of Red dots everywhere. Pacing appears to be based off of $$. Many blank columns, and columns that are not helpful. The only column that I can see is useful is Yesterday's Spend. Is this the one we are supposed to use to catch pacing problems?? Review collected by and hosted on G2.com.

I like how Fluency makes the process automated, giving us more time to work on other tasks. It allows for easy bid management, campaign creation, and automated Ad updating. The automation capabilities help by letting us create a blueprint that launches a preset of campaigns for all our accounts. Switching to Fluency was influenced by its Blueprint and automation capabilities, and the initial setup was easy. Review collected by and hosted on G2.com.

There are bugs we experience from time to time with Fluency, as well as Fluency sometimes not saving or overwriting changes we make in Google Ads. There is a specific bug that I experience daily—when I try to add multiple campaigns to a shared budget group, I keep getting an error message and have to refresh the page multiple times to get the campaigns into the budget group. Review collected by and hosted on G2.com.

What I like most about Fluency is its comprehensive reporting and attribution capabilities. It makes it easy to pinpoint top-performing marketing sources, monitor leasing performance, and surface actionable insights that help guide strategy and optimize results. Review collected by and hosted on G2.com.

While Fluency offers strong reporting capabilities, I’d like to see more flexibility in dashboard customization, simpler cross-property reporting, and a more streamlined export process for monthly client reporting. Improvements in these areas would reduce the amount of manual work involved in reporting and help boost overall efficiency. Review collected by and hosted on G2.com.

It allow us to be able to generate a lot of campaign in a flash. Which make the life of my team better Review collected by and hosted on G2.com.

The fact that the blueprint is fully customizable is really great, but I feel like it’s hard to be autonomous afterward, since we can’t get a step-by-step guide unless we’re already very experienced with the platform. Maybe having a simplified, standard option would be helpful, and then a more complex version for specialists afterward? Review collected by and hosted on G2.com.

I like Fluency because of its layout. I feel like it is very intuitive and easy to learn which is very helpful for me as I train people on how to use it. There are a lot of settings and customizations everywhere, but because of how everything is organized it is easy to remember on how to find what you need. Review collected by and hosted on G2.com.

I would say sometimes the updates can be a bit shocking, but that is to be expected with any update. It is also important to keep in mind that Dealer.com is just one of many companies Fluency supports and we are quite different from a lot of those I am sure. Review collected by and hosted on G2.com.

The best part about fluency is having all your campaigns budgets easily in one place and blueprints. Review collected by and hosted on G2.com.

Lots of errors and our support has been lacking recently compared to back when Peter was our rep. Changes are also made to the interface without a heads up/our input. Many times, these changes are a negative experience such as not being able to replicate geos from traditional ppc campaigns to pmax campaigns. Review collected by and hosted on G2.com.

Beyond the obvious, often-discussed capabilities, as a non-technical team member who doesn’t actively launch or manage campaigns, I’ve found it to be an incredible tool. It’s helped provide clearer visibility for clients and has also given my team more autonomy. Review collected by and hosted on G2.com.

I think the most helpful part of Fluency is how it lets you scale campaigns while still maintaining almost full control over them. As a non-technical team member, it’s been even more of a game-changer for me because I can check how campaigns are performing, review creatives, and not just rely on KPIs in a Looker dashboard. It makes me feel like I’m actually part of the campaign without risking messing anything up. Review collected by and hosted on G2.com.

I really like the dashboard, particularly the ability to view and download a variety of reports and keyword data in one place. It makes monitoring month-over-month performance incredibly easy and efficient. I also appreciate having access to the Fluency analysts, who can provide deeper analysis and actionable recommendations whenever needed. Review collected by and hosted on G2.com.

I would appreciate the opportunity to meet with the analysts on calls to review performance and discuss insights in more detail. I also find the character limits for promotional specials challenging, as it can be difficult to include all required compliance language while still staying within the allotted space. Expanding those limits would make it easier to communicate offers accurately and effectively. Review collected by and hosted on G2.com.