I like how Fluency makes the process automated, giving us more time to work on other tasks. It allows for easy bid management, campaign creation, and automated Ad updating. The automation capabilities help by letting us create a blueprint that launches a preset of campaigns for all our accounts. Switching to Fluency was influenced by its Blueprint and automation capabilities, and the initial setup was easy. Review collected by and hosted on G2.com.

There are bugs we experience from time to time with Fluency, as well as Fluency sometimes not saving or overwriting changes we make in Google Ads. There is a specific bug that I experience daily—when I try to add multiple campaigns to a shared budget group, I keep getting an error message and have to refresh the page multiple times to get the campaigns into the budget group. Review collected by and hosted on G2.com.

What I like most about Fluency is its comprehensive reporting and attribution capabilities. It makes it easy to pinpoint top-performing marketing sources, monitor leasing performance, and surface actionable insights that help guide strategy and optimize results. Review collected by and hosted on G2.com.

While Fluency offers strong reporting capabilities, I’d like to see more flexibility in dashboard customization, simpler cross-property reporting, and a more streamlined export process for monthly client reporting. Improvements in these areas would reduce the amount of manual work involved in reporting and help boost overall efficiency. Review collected by and hosted on G2.com.

I like Fluency because of its layout. I feel like it is very intuitive and easy to learn which is very helpful for me as I train people on how to use it. There are a lot of settings and customizations everywhere, but because of how everything is organized it is easy to remember on how to find what you need. Review collected by and hosted on G2.com.

I would say sometimes the updates can be a bit shocking, but that is to be expected with any update. It is also important to keep in mind that Dealer.com is just one of many companies Fluency supports and we are quite different from a lot of those I am sure. Review collected by and hosted on G2.com.

Beyond the obvious, often-discussed capabilities, as a non-technical team member who doesn’t actively launch or manage campaigns, I’ve found it to be an incredible tool. It’s helped provide clearer visibility for clients and has also given my team more autonomy. Review collected by and hosted on G2.com.

I think the most helpful part of Fluency is how it lets you scale campaigns while still maintaining almost full control over them. As a non-technical team member, it’s been even more of a game-changer for me because I can check how campaigns are performing, review creatives, and not just rely on KPIs in a Looker dashboard. It makes me feel like I’m actually part of the campaign without risking messing anything up. Review collected by and hosted on G2.com.

I really like the dashboard, particularly the ability to view and download a variety of reports and keyword data in one place. It makes monitoring month-over-month performance incredibly easy and efficient. I also appreciate having access to the Fluency analysts, who can provide deeper analysis and actionable recommendations whenever needed. Review collected by and hosted on G2.com.

I would appreciate the opportunity to meet with the analysts on calls to review performance and discuss insights in more detail. I also find the character limits for promotional specials challenging, as it can be difficult to include all required compliance language while still staying within the allotted space. Expanding those limits would make it easier to communicate offers accurately and effectively. Review collected by and hosted on G2.com.

The best thing about Fluency is the cost. Review collected by and hosted on G2.com.

I don't like that the platform feels very hands-off in the sense that I have to manage and implement many of the changes on my own. The clients I work with who have chosen Fluency typically do so because the cost to run SEM is lower compared to competitor vendor rates. However, one thing I appreciate about other SEM vendors is that they review performance with me, proactively share recommendations, and, once we agree on changes, they typically implement those updates on my behalf.

With Fluency, I first have to submit a ticket to connect with the team rather than being able to communicate directly via email. While all of the representatives I have worked with have been helpful, responses often come through individually or separately, which can make the overall conversation and previous recommendations difficult to track.

Additionally, when I agree with a recommendation, Fluency requires me to go into the platform and make the updates myself. I am often juggling multiple priorities at once, so it can be challenging to approve a recommendation and then receive instructions to navigate to several different areas of the platform to implement the change myself.

In many cases, I am not fully familiar with the technical process behind implementing the recommendation, so I spend additional time trying to determine where to go, how to make the change correctly, and whether I have implemented it as intended. This can make what initially seems like a simple optimization much more time-consuming. I would prefer a more hands-on approach where, once a recommendation is reviewed and approved, the Fluency team can implement the agreed-upon changes on my behalf.

I also wish Fluency had one centralized dashboard where everything could be managed and viewed in one place. I would like to be able to access one space where I can navigate the Colab space to adjust budgets, and have a dedicated section to easily review campaign performance. Review collected by and hosted on G2.com.

I like that Fluency is pretty user-friendly for the most part. When I go into it, I can see all of my neighborhood campaigns that are running in the budget spot, and it's easy to enter specials or concessions. It's really easy to make changes to the campaigns, which makes it quick for me, especially since my job involves a lot of tasks. With a click of a button, it's done. I also appreciate that Fluency provides good ROI and has a low management fee. The initial setup was really easy. Review collected by and hosted on G2.com.

I do wish that we had a representative that we could talk to. Some of our campaigns that we wanna run are a bit more nuanced and having to submit a form to then have somebody go in and then get recommendations. That's the only thing is I wish I had a real human that I could talk to. Just providing us with a representative for Greystar or, like, specific markets within Greystar so that we could have somebody that we could talk to to adjust our campaigns as needed. Review collected by and hosted on G2.com.

I use Fluency as the hub for all my campaigns, allowing me to update campaigns, add copy with broadcast messages, manage budgets, and handle targeting with ease. I really like how Fluency lets me keep everything in one place, eliminating the need to create things in different aspects. I appreciate being able to manage all different accounts in one place with just one login, which saves time and provides convenience. The platform is extremely user-friendly and easy to use. Despite occasional issues, the support system is great and helps quickly resolve problems, making Fluency more of a tool than a hindrance. Additionally, I appreciate the platform's ability to integrate with other services like Meta, Microsoft, and Google, enabling seamless results across platforms. Furthermore, the setup was straightforward, even for a user like me, and the academy's videos were very easy to follow. Overall, I believe Fluency is incredible for anyone in the industry needing to do campaigns, as it has saved me a lot of time compared to manually managing ads on ad platforms. Review collected by and hosted on G2.com.

Sometimes I find that it doesn't connect correctly to the platforms, and it doesn't send back the message. So there's sometimes a disconnect. Also, if we make a mistake and do something within the platform and not in Fluency that Fluency takes over it because we run blueprints. The only thing it does not connect with is TikTok. And that I have to log in to do any campaign management. So it is more manual with TikTok. Review collected by and hosted on G2.com.

I like that Fluency gives me a good overview of my accounts and has notifications that I can custom set so I can tailor them to exactly what I need. It helps with my budgets so I don't have to reconcile 200+ campaigns manually as it does it on its own. It also makes it easier for me to see how my campaigns are performing and how they can be better. Managing over 100 GLSA campaigns with Fluency saves me a lot of time that could be spent on performance instead of doing tedious busywork. Review collected by and hosted on G2.com.

There are some functions that can be tough to navigate or understand what they mean. Accessibility like descriptions when hovering over an icon that links to another page or function, and a more in-depth glossary of terms would be helpful. Review collected by and hosted on G2.com.

I love how Fluency dramatically simplifies campaign management for me at Microsoft and Google by automating the process and allowing us to pace campaigns without manual intervention. The interface, admittedly initially challenging, becomes very easy and intuitive with use, which is great. The blueprint creation and settings replicator features stand out as exceptionally useful, especially in saving time by automating campaign types and making it easy to replicate bidding strategies and location targeting efficiently. These capabilities have enabled us to manage campaigns without needing to create them manually, just flipping a switch. The platform's offerings and the ability to save time while enhancing campaign pacing are invaluable. Overall, Fluency's platform is comprehensive and compelling enough that I would definitely choose it again, reflecting a perfect recommendation likelihood of ten out of ten. Review collected by and hosted on G2.com.

I don't like that the software shuts down for a couple of hours around 10 PM to midnight PST, which could be due to maintenance. This downtime is inconvenient for me, as I often work late at night and would appreciate the software being available 24/7, or pushing back the maintenance window to 2/3am. Extending the availability into the early morning hours would be beneficial for anyone working late. Review collected by and hosted on G2.com.