Handling the billing of my current organization, Prisma or Mediaocean has been my go-to tool. A platform where we update all our Digital, Print or TV/Radio campaigns, their allotted budget along with the campaign's timeline. We actualize the campaigns spend data and also attach the invoice to the campaigns to reconcile it. All this data helps us manage our year long allotted budget and how much we have spent. This data can be accessed by all the team members who have access to the tool to save time. Review collected by and hosted on G2.com.

The only thing to dislike with prisma is the customer support takes almost 24 hrs. to get a response. We need to quicker response and more customer-friendly support method. Review collected by and hosted on G2.com.

Prisma has been one of the best tool in my 6+ years of Digital Marketing career. Prisma, also known as MediaOcean is one place where we are able to maintain and track all the planned and spend budgets for all the campaigns which we run with different vendors throughout the year.  

Prisma has a very organized User Interface which has helped us reduce our manual work. The Prisma team always provides live platform training, so we use the tool best way. Review collected by and hosted on G2.com.

The only thing I dislike about this tool is that sometimes it takes a lot of time for changes to reflect in the system to the other team members. Review collected by and hosted on G2.com.

It is an all-in-one integrated solution for Buyers (since I'm on the buying side). Starting from RFPs to Trafficking and analyzing reports. It's very intuitive and can pretty much integrate with all the external tools we use on a D2D basis. Review collected by and hosted on G2.com.

There aren't any downsides as such that falls under my scope of work. However, I've seen people struggling with authorizations or trafficking. But I believe that may be because of a little lack of training, and given the vast scope of the software it takes time to get familiarize with all the tools. That being said, I love the new AI assistant Moe. He's amazing! ;) Review collected by and hosted on G2.com.

What I appreciate most about Prisma is its intuitive design. The format and dashboard's are all very simple to navigate and everything is laid out very clearly. I especially like how when working in it, when you make an error or something is incorrect Prisma will flag the errors to you to make it simple to catch mistakes and see what lines you are updating. Tis can be especially helpful when working with a lot of lines of data. Review collected by and hosted on G2.com.

My only complaints with prisma is just the performance sometimes. Particularly when entering data or text, the inputs I'm entering won't populate as quickly as I'm typing them in resulting in typos and incorrect inputs. This mostly comes up when I'm using the quick search function. Review collected by and hosted on G2.com.

The nest thing about Prisma is it's enhanced programmatic capabilities like it's direct access to automating media planning and reconciliation for connected TV(CTV). This integration streamlines operations and efficiency for agency and advertisers.

Prisma Platform: Ease of use in managing media planning, buying, and reconciliation across various channels, including digital, TV, and radio. time savings of 5–8 hours per week and improvements in campaign performance and efficiency.

Invoice matching: Recent updates allow automatic matching of google and specific campaign, reducing reconciliation efforts.

Creative workflows makes it a valuable tool for agencies, leading to frequent daily or weekly use.

Platform's implementation process is supported by Mediaocean's Project Services team, which partners with clients to understand workflow requirements and training needs.

Support Enhancements: The new updated panel no includes direct link to Mediaocean academy, giving users like me for easy access to training materials and support resources. Review collected by and hosted on G2.com.

User Interface: Some of associates are reporting that the platform's interface can be overwhelming and unintuitive, particularly for those who are not familiar with it's layout and functionalities.

Limited flexibility: While Prisma integrates with various ad servers, it lacks flexibility in adapting to the ever-changing digital advertising landscape.

Some users have reported that the platform's interface can be overwhelming and unintuitive, particularly for those who are not familiar with its layout and functionalities.

Invoice breakdown: Struggling detailed media subtypes through to external systems, leading to challenges in invoice breakdown and reporting. Review collected by and hosted on G2.com.

I like that I can go in and understand where a campaign stand and that multiple people can be working on a campaign together. The organization is very clear, and the different views help different parties find what they are looking for without being overwhelmed with irrelevant information. I use it daily for work. Review collected by and hosted on G2.com.

I don't like that you can't tell when someone else is working on a campaign so that if two parties are making changes at the same time, they won't know. Until changes are submitted there is no clear way to tell. I also don't like how when line items on estimates are added after the initial build it has been proven to be difficult to have it show up together instead of separately. I also find it frustrating how sometimes you will be looking at a month and then the numbers look off, and you have to click out and click back in to make sure the correct numbers for that month are shown. So, the bugginess is also a rather frustrating factor when utilizing Prisma. Review collected by and hosted on G2.com.

Streamlined media buying workflow helps reduce manual work, improves accuracy and speeds up the tracking. It is very helpful in managing multiple AV campaigns across the markets. Review collected by and hosted on G2.com.

I am not particularly a fan of user interface and navigation. It feels outdated and slow which often leads to lags and slows down the work ultimately. While it doesn't happen a lot, we'd love for it to be upgraded. Review collected by and hosted on G2.com.

As a Data Steward at Starcom, I find Prisma very helpful for accessing campaign information and tracking placement numbers and names. Having a centralized dashboard makes it much easier to pull details for all campaigns across partners, which saves a lot of manual effort. It’s reliable, and the ability to view everything in one place improves accuracy and efficiency in my day-to-day work. Review collected by and hosted on G2.com.

At times, the platform can feel a bit slow when pulling large amounts of campaign data. Some of the navigation and search features could also be more intuitive, especially when managing multiple campaigns at once. Adding more flexibility in reporting and customization of dashboards would make it even more powerful for stewardship tasks. Review collected by and hosted on G2.com.

What stands out most about Prisma is its exceptional organization. As a tool that is integral to my day-to-day agency processes, having a well-structured platform makes my job significantly easier and more efficient. The logical layout and clear interface mean less time searching and more time executing.

I'm also very impressed with their commitment to user education. Prisma consistently provides live training sessions whenever they roll out new updates. This proactive approach ensures that our team is always up-to-speed with the latest features and can leverage the platform to its full potential without any downtime. It's a testament to their dedication to their user base. Review collected by and hosted on G2.com.

My main area for improvement would be the platform's integration capabilities. It would be incredibly beneficial to see Prisma integrate more seamlessly with other media platforms we use. This would help streamline our workflow even further and reduce the need for manual data transfers between systems.

Additionally, I've noticed the platform can be a bit slow at times, particularly when deleting multiple placements. The process can be cumbersome, and I wish it were smoother and faster. An enhancement to the performance in this area would be a welcome improvement. Review collected by and hosted on G2.com.

I like how I can build reports to my liking, be in media retail view as well as switch to finance for any pulls that I need. I also like how I can create custom layouts to view my campaigns IO's. Review collected by and hosted on G2.com.

What I like least about prisma is that sometimes it crashes. Leaving us many times without being able to proceed. I also don't like how sometimes it doesn't allow me to do certain things (like duplicate a line to then change it to be different that has a fee reconciled). Also, for an IO to pull into ignitia sometimes it takes a full 24 hours. We tend to need to be able to have a faster turnaround. Review collected by and hosted on G2.com.