--- title: Prisma Reviews meta\_title: 'Prisma Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 437 reviews by the users' company size, role or industry to find out how Prisma works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 437 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Prisma Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. [(170 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209660&qs=pros-and-cons#reviews) Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. [(55 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1211536&qs=pros-and-cons#reviews) Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. [(54 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210155&qs=pros-and-cons#reviews) Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. [(49 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210900&qs=pros-and-cons#reviews) Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. [(49 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210816&qs=pros-and-cons#reviews) Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. [(67 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210413&qs=pros-and-cons#reviews) Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. [(44 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210640&qs=pros-and-cons#reviews) Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. [(44 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209915&qs=pros-and-cons#reviews) Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. [(44 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210763&qs=pros-and-cons#reviews) Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. [(39 mentions)](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209968&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Prisma ##### 1. Ease of Use Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. [ See 170 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209660&qs=pros-and-cons#reviews) See Related User Reviews ![Krista C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krista C.") KC Krista C. Enterprise (\> 1000 emp.) 3.5/5 "User-Friendly Interface, but Recent Update Makes Finding iOS and RFPs Difficult" What do you like about Prisma? I love how user friendly it is. I like how everything is easy to find. ![Nipun C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nipun C.") NC Nipun C. Enterprise (\> 1000 emp.) 5.0/5 "Powerful and Efficient Solution for Campaign Management" What do you like about Prisma? I appreciate Prisma for its intuitive and easy-to-use interface, which makes campaign management and billing hassle-free. ##### 2. Efficiency Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. [ See 55 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1211536&qs=pros-and-cons#reviews) See Related User Reviews ![GAURAV K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GAURAV K.") GK GAURAV K. Mid-Market (51-1000 emp.) 5.0/5 "Essential for Campaign Billing, But Support Needs Improvement" What do you like about Prisma? Handling the billing of my current organization, Prisma or Mediaocean has been my go-to tool. A platform where we update all our Digital, Print or TV/ ![Ignacio G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ignacio G.") IG Ignacio G. Mid-Market (51-1000 emp.) 2.5/5 "Great Integrations, but Buggy and Complicated Workflows" What do you like about Prisma? The integration with vendors and platforms is effective, and the processes for reconciliations and invoicing are handled smoothly. ##### 3. Campaign Management Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. [ See 54 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210155&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great for Campaign Management, But Reporting Needs Improvement" What do you like about Prisma? It helps keep all my campaign information in one place, and allows for finance to bill clients. ![Nipun C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nipun C.") NC Nipun C. Enterprise (\> 1000 emp.) 5.0/5 "Powerful and Efficient Solution for Campaign Management" What do you like about Prisma? I appreciate Prisma for its intuitive and easy-to-use interface, which makes campaign management and billing hassle-free. ##### 4. Navigation Ease Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. [ See 49 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210900&qs=pros-and-cons#reviews) See Related User Reviews ![Krista C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krista C.") KC Krista C. Enterprise (\> 1000 emp.) 3.5/5 "User-Friendly Interface, but Recent Update Makes Finding iOS and RFPs Difficult" What do you like about Prisma? I love how user friendly it is. I like how everything is easy to find. MZ Monte Z. Enterprise (\> 1000 emp.) 4.5/5 "Easy Deal Creation and Helpful Support for Occasional Users" What do you like about Prisma? I like that prisma allows me to create IOs for deals simply and easily. I am not a member of the investment team, but have to use the platform occasio ##### 5. User Interface Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. [ See 49 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210816&qs=pros-and-cons#reviews) See Related User Reviews ![Nipun C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nipun C.") NC Nipun C. Enterprise (\> 1000 emp.) 5.0/5 "Powerful and Efficient Solution for Campaign Management" What do you like about Prisma? I appreciate Prisma for its intuitive and easy-to-use interface, which makes campaign management and billing hassle-free. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Media Planner User" What do you like about Prisma? The platform is user-friendly and makes it simple to view the history of an authorization, as well as track how funds are distributed between authoriz ### 5 Cons or Disadvantages of Prisma ##### 1. Slow Performance Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. [ See 67 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210413&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Great for Campaign Management, But Reporting Needs Improvement" What do you dislike about Prisma? Sometimes it is slow to update when making lots of changes to the campaign, along with the reporting feature could be easier to use. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "Great Budgeting Tools and Easy Placement Management, but Miss Live Chat Support" What do you dislike about Prisma? The removal of the live chat customer support. Sometimes the actualization portion of the Buy tab can be slow. ##### 2. Error Issues Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. [ See 44 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210640&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Reviewing prisma" What do you dislike about Prisma? Sometimes there are glitches or random errors when using the system ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great for Order Management, But Needs Better Training and Usability" What do you dislike about Prisma? I think I could use more training on capabilities so I am using it to the best of it's abilities. I also think the tool could be more updated and user ##### 3. Functionality Limitations Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. [ See 44 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209915&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Easy Campaign Creation and Helpful Multi-Placement Management" What do you dislike about Prisma? New to this year a bunch of our commonly used supply codes have went unrecognized by the prisma system making us have to re activate. Also the new ord SB Saurabh B. Enterprise (\> 1000 emp.) 3.5/5 "Great Layout Options, But Struggles with Large File Uploads" What do you dislike about Prisma? Cannot handle large upload files well and takes a lot of time to estimate to upload from DDS and also changes to reflect when changes are made in DDS ##### 4. Technical Issues Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. [ See 44 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1210763&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 3.5/5 "Reviewing prisma" What do you dislike about Prisma? Sometimes there are glitches or random errors when using the system ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great for Order Management, But Needs Better Training and Usability" What do you dislike about Prisma? I think I could use more training on capabilities so I am using it to the best of it's abilities. I also think the tool could be more updated and user ##### 5. Not User-Friendly Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. [ See 39 mentions ](https://www.g2.com/products/prisma-mediaocean/reviews?filters%5Bsentiment_snippet%5D=1209968&qs=pros-and-cons#reviews) See Related User Reviews ![Sara G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara G.") SG Sara G. Enterprise (\> 1000 emp.) 2.5/5 "Intuitive Features, but Navigation Could Be Smoother" What do you dislike about Prisma? I don't like how you have to toggle to different sections of the site to fully use. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Great for Order Management, But Needs Better Training and Usability" What do you dislike about Prisma? I think I could use more training on capabilities so I am using it to the best of it's abilities. I also think the tool could be more updated and user ![GAURAV K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GAURAV K.") GK GAURAV K. Junior customer experience Mid-Market (51-1000 emp.) 10/24/2025 "Essential for Campaign Billing, But Support Needs Improvement" 5/5 What do you like best about Prisma? Handling the billing of my current organization, Prisma or Mediaocean has been my go-to tool. A platform where we update all our Digital, Print or TV/Radio campaigns, their allotted budget along with the campaign's timeline. We actualize the campaigns spend data and also attach the invoice to the campaigns to reconcile it. All this data helps us manage our year long allotted budget and how much we have spent. This data can be accessed by all the team members who have access to the tool to save time. Review collected by and hosted on G2.com. What do you dislike about Prisma? The only thing to dislike with prisma is the customer support takes almost 24 hrs. to get a response. We need to quicker response and more customer-friendly support method. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma has been saving us a lot of time. With the data consolidated at a single place it is to manage and report. Also, the with Prisma, it has been easy for to reconcile the invoice and send it to the finance team to clear it for each month. This helps us clear the invoices correctly and smoothly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Saurav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurav K.") SK Saurav K. Senior Analyst - Paid Social Enterprise (\> 1000 emp.) 10/14/2025 "Prisma: Essential Tool for Streamlined Campaign Budget Management" 5/5 What do you like best about Prisma? Prisma has been one of the best tool in my 6+ years of Digital Marketing career. Prisma, also known as MediaOcean is one place where we are able to maintain and track all the planned and spend budgets for all the campaigns which we run with different vendors throughout the year.   Prisma has a very organized User Interface which has helped us reduce our manual work. The Prisma team always provides live platform training, so we use the tool best way. Review collected by and hosted on G2.com. What do you dislike about Prisma? The only thing I dislike about this tool is that sometimes it takes a lot of time for changes to reflect in the system to the other team members. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? I have been using Prisma for 2 years now. It has saved me lot of time as it has all the data inputs like planned to spend amount. We upload all the invoices at one place for all the vendors for reconciliation. In simple words we can say that with Prisma everything is centralized: Planning, Buying, and Reporting. This brings accuracy and saves time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vishv T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishv T.") VT Vishv T. Assistant Buyer Enterprise (\> 1000 emp.) 10/14/2025 "Comprehensive and Intuitive All-in-One Solution for Buyers" 5/5 What do you like best about Prisma? It is an all-in-one integrated solution for Buyers (since I'm on the buying side). Starting from RFPs to Trafficking and analyzing reports. It's very intuitive and can pretty much integrate with all the external tools we use on a D2D basis. Review collected by and hosted on G2.com. What do you dislike about Prisma? There aren't any downsides as such that falls under my scope of work. However, I've seen people struggling with authorizations or trafficking. But I believe that may be because of a little lack of training, and given the vast scope of the software it takes time to get familiarize with all the tools. That being said, I love the new AI assistant Moe. He's amazing! ;) Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? One major problem/ cluster it's solving is untagling all the buys and keeping it all neat and clean on our finger tips. Given workflows of a large agency, it can be messy to keep a track of everything/ keep everything neat. However, Prisma does that for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite EQ Eric Q. Senior Investment Associate Enterprise (\> 1000 emp.) 10/14/2025 "Intuitive Design and Helpful Error Flags, but Occasional Performance Issues" 3/5 What do you like best about Prisma? What I appreciate most about Prisma is its intuitive design. The format and dashboard's are all very simple to navigate and everything is laid out very clearly. I especially like how when working in it, when you make an error or something is incorrect Prisma will flag the errors to you to make it simple to catch mistakes and see what lines you are updating. Tis can be especially helpful when working with a lot of lines of data. Review collected by and hosted on G2.com. What do you dislike about Prisma? My only complaints with prisma is just the performance sometimes. Particularly when entering data or text, the inputs I'm entering won't populate as quickly as I'm typing them in resulting in typos and incorrect inputs. This mostly comes up when I'm using the quick search function. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma has made a big difference in how I manage media campaigns by taking a lot of the manual, time-consuming work off my plate. Before using Prisma, I was constantly switching between platforms, managing spreadsheets, and trying to piece together data from different channels like digital, TV, social, and print—which often led to delays and confusion. Now, with everything centralized in one system, I can plan, negotiate, execute, and track campaigns all in one place. It’s streamlined my workflow and made it so much easier to stay on top of campaign performance. The AI-driven optimization and cross-channel reporting tools have also helped me make smarter decisions with media spend, and I feel more confident that my campaigns are actually delivering results. Overall, Prisma has helped me work faster, more efficiently, and with a lot more clarity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Overcast .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Overcast .") O Overcast . Media Ops Analyst Mid-Market (51-1000 emp.) 10/13/2025 "Prisma Review: My Experience and Insights" 4.5/5 What do you like best about Prisma? The nest thing about Prisma is it's enhanced programmatic capabilities like it's direct access to automating media planning and reconciliation for connected TV(CTV). This integration streamlines operations and efficiency for agency and advertisers. Prisma Platform: Ease of use in managing media planning, buying, and reconciliation across various channels, including digital, TV, and radio. time savings of 5–8 hours per week and improvements in campaign performance and efficiency. Invoice matching: Recent updates allow automatic matching of google and specific campaign, reducing reconciliation efforts. Creative workflows makes it a valuable tool for agencies, leading to frequent daily or weekly use. Platform's implementation process is supported by Mediaocean's Project Services team, which partners with clients to understand workflow requirements and training needs. Support Enhancements: The new updated panel no includes direct link to Mediaocean academy, giving users like me for easy access to training materials and support resources. Review collected by and hosted on G2.com. What do you dislike about Prisma? User Interface: Some of associates are reporting that the platform's interface can be overwhelming and unintuitive, particularly for those who are not familiar with it's layout and functionalities. Limited flexibility: While Prisma integrates with various ad servers, it lacks flexibility in adapting to the ever-changing digital advertising landscape. Some users have reported that the platform's interface can be overwhelming and unintuitive, particularly for those who are not familiar with its layout and functionalities. Invoice breakdown: Struggling detailed media subtypes through to external systems, leading to challenges in invoice breakdown and reporting. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Manual Reconciliation and Billing Issues: Reconciling invoices and payments across channels can be time-consuming and prone to mistakes. Complexity in Managing Omnichannel Campaigns: Co-ordinating digital, TV, radio, and other media separately leads to fragmented workflows. Automated Invoice Matching: Automates invoice processing and fee matching, minimizing manual errors and speeding up financial workflows. Improved Campaign Visibility: Offers unified reporting across all channels, helping you make smarter, data-driven decisions quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![ANDREA N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ANDREA N.") AN ANDREA N. Sr. Associate Enterprise (\> 1000 emp.) 10/13/2025 "Tools for organization in campaign management" 3.5/5 What do you like best about Prisma? I like that I can go in and understand where a campaign stand and that multiple people can be working on a campaign together. The organization is very clear, and the different views help different parties find what they are looking for without being overwhelmed with irrelevant information. I use it daily for work. Review collected by and hosted on G2.com. What do you dislike about Prisma? I don't like that you can't tell when someone else is working on a campaign so that if two parties are making changes at the same time, they won't know. Until changes are submitted there is no clear way to tell. I also don't like how when line items on estimates are added after the initial build it has been proven to be difficult to have it show up together instead of separately. I also find it frustrating how sometimes you will be looking at a month and then the numbers look off, and you have to click out and click back in to make sure the correct numbers for that month are shown. So, the bugginess is also a rather frustrating factor when utilizing Prisma. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Campaign management and budget management. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite SN Sanchay N. AV Buyer Mid-Market (51-1000 emp.) 10/13/2025 "Streamlined Media Operations platform" 4/5 What do you like best about Prisma? Streamlined media buying workflow helps reduce manual work, improves accuracy and speeds up the tracking. It is very helpful in managing multiple AV campaigns across the markets. Review collected by and hosted on G2.com. What do you dislike about Prisma? I am not particularly a fan of user interface and navigation. It feels outdated and slow which often leads to lags and slows down the work ultimately. While it doesn't happen a lot, we'd love for it to be upgraded. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? The biggest problem Prisma is solving is the challenge of fragmented operations. It brings everything together, from planning, buying to financial reconciliations and vouching. In the past we have juggled between manual spreadsheets and shared folders which often led to errors and issues with execution. As an agency user, it helps me manage my campaigns more efficiently and I can keep a much better track of my campaigns. It has worked with managing bookings with the suppliers more effectively and with financial accuracy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite JA Jordi A. Supervisor, Data Stewardship , Agency Operations Enterprise (\> 1000 emp.) 10/2/2025 "Helpful tool for managing campaign and placement information" 4/5 What do you like best about Prisma? As a Data Steward at Starcom, I find Prisma very helpful for accessing campaign information and tracking placement numbers and names. Having a centralized dashboard makes it much easier to pull details for all campaigns across partners, which saves a lot of manual effort. It’s reliable, and the ability to view everything in one place improves accuracy and efficiency in my day-to-day work. Review collected by and hosted on G2.com. What do you dislike about Prisma? At times, the platform can feel a bit slow when pulling large amounts of campaign data. Some of the navigation and search features could also be more intuitive, especially when managing multiple campaigns at once. Adding more flexibility in reporting and customization of dashboards would make it even more powerful for stewardship tasks. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? I use a live dashboard in Prisma that allows me to download data at any time, giving me access to campaign and placement information for all the partners with whom we are running paid media. Review collected by and hosted on G2.com. Show More 10/13/2025 Current UserValidated ReviewerSource: Organic ![Forrest M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Forrest M.") FM Forrest M. Assistant Media PLanner Mid-Market (51-1000 emp.) 10/13/2025 "Great tool for managing media buys" 4/5 What do you like best about Prisma? What stands out most about Prisma is its exceptional organization. As a tool that is integral to my day-to-day agency processes, having a well-structured platform makes my job significantly easier and more efficient. The logical layout and clear interface mean less time searching and more time executing. I'm also very impressed with their commitment to user education. Prisma consistently provides live training sessions whenever they roll out new updates. This proactive approach ensures that our team is always up-to-speed with the latest features and can leverage the platform to its full potential without any downtime. It's a testament to their dedication to their user base. Review collected by and hosted on G2.com. What do you dislike about Prisma? My main area for improvement would be the platform's integration capabilities. It would be incredibly beneficial to see Prisma integrate more seamlessly with other media platforms we use. This would help streamline our workflow even further and reduce the need for manual data transfers between systems. Additionally, I've noticed the platform can be a bit slow at times, particularly when deleting multiple placements. The process can be cumbersome, and I wish it were smoother and faster. An enhancement to the performance in this area would be a welcome improvement. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? Prisma is solving two main problems for me. First, it addresses the challenge of disorganization in our daily media planning and buying tasks. By providing a highly organized and well-structured platform, it makes my workflow much more efficient and allows me to execute tasks more quickly. Second, it solves the problem of keeping up with software updates. Their commitment to live training for new features means our team can adopt changes seamlessly, ensuring we are always using the platform effectively. This saves us time and prevents the disruption that can come with learning new tool functionalities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Maria P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria P.") MP Maria P. Assistant Media Planner Mid-Market (51-1000 emp.) 10/13/2025 "Prisma Review: Pros and Cons" 3.5/5 What do you like best about Prisma? I like how I can build reports to my liking, be in media retail view as well as switch to finance for any pulls that I need. I also like how I can create custom layouts to view my campaigns IO's. Review collected by and hosted on G2.com. What do you dislike about Prisma? What I like least about prisma is that sometimes it crashes. Leaving us many times without being able to proceed. I also don't like how sometimes it doesn't allow me to do certain things (like duplicate a line to then change it to be different that has a fee reconciled). Also, for an IO to pull into ignitia sometimes it takes a full 24 hours. We tend to need to be able to have a faster turnaround. Review collected by and hosted on G2.com. What problems is Prisma solving and how is that benefiting you? It is solving the problem of being able to quickly retrieve information via the reporting tab. Instead of manually having to do everything the reporting tab allows us to get any information we want from our campaigns and quickly filter everything out. Review collected by and hosted on G2.com. 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