Top SEO tool used by professionals for keyword research

Hey G2 experts. Does anyone in the community running a small online business have a preference for SEO tools to use? Semrush, Google Search Console, and SE Ranking are highly rated on G2’s SEO tools page. See my full software list below!

• Semrush: an all‑in‑one SEO platform trusted by professionals for its advanced keyword research capabilities, competitive analysis, backlink tracking, and content optimization.
• Google Search Console: a free tool from Google that helps identify keyword opportunities through search query data and provides performance insights for targeted optimization.
• Google Trends: a quick way to spot keyword trends and shifts in user interest over time, useful for planning content around rising topics.
• Conductor: a search and content intelligence platform offering keyword insights alongside content strategy and site performance metrics.
• SE Ranking: a cost‑effective SEO tool providing detailed keyword analysis, rank tracking, and competitor research tailored to small and midsize businesses.

How does your list look? These SEO tools are recognized for their effectiveness in keyword research and helping businesses uncover the right terms to improve rankings and attract qualified traffic. They provide features that support both small businesses and professional marketers. Let me know if you would add any additional software or adjust my rankings.