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Best Sales Intelligence Software in 2026

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Featured Sales Intelligence Software At A Glance

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Buyer's Guide: Sales Intelligence

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378 Listings in Sales Intelligence Available
Why buyers love it?
Pros and Cons

Users value the accurate and comprehensive contact information provided by ZoomInfo Sales, enhancing their marketing efforts.

Users value the data accuracy of ZoomInfo Sales, enhancing their sales prospecting efforts with reliable contact information.

Users appreciate the ease of use of ZoomInfo Sales, finding its interface intuitive and data reliable for outbound efforts.

Users experience inaccurate data issues with ZoomInfo, leading to challenges in relying on the information provided.

Users find the outdated data on ZoomInfo to be a significant concern, impacting their overall experience and efficiency.

Users often face issues with outdated contacts, leading to concerns about the accuracy of the provided data.

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Why buyers love it?
Pros and Cons

Users find Seamless.AI to be very easy to use, appreciating its seamless integration and efficiency in prospecting.

Users value the easy-to-use contact information features of Seamless.AI that enhance their prospecting efforts effectively.

Users commend the lead generation efficiency of Seamless.AI, simplifying contact retrieval and enhancing prospecting efforts daily.

Users report inaccurate data, noting issues with outdated contact information and missing smaller companies in searches.

Users find that outdated contacts hinder efficiency, as data accuracy and quality are often subpar.

Users note that contact information is often outdated, making it necessary to verify details before outreach.

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Why buyers love it?
Pros and Cons

Users find the real-time lead generation features of Sales Navigator highly effective and user-friendly for prospecting.

Users value the ease of use of LinkedIn Sales Navigator, finding it intuitive and essential for daily prospecting.

Users find the contact information features of LinkedIn Sales Navigator invaluable for reaching the right connections efficiently.

Users find LinkedIn Sales Navigator to be quite expensive, which can deter smaller businesses from using it effectively.

Users find the InMail limitations frustrating, hindering their ability to message extensively non-connections.

Users note a challenging learning curve for new users, finding the interface initially overwhelming and complex.

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G2 recognized Cognism
Why buyers love it?
Pros and Cons

Users appreciate the ease of use of Cognism, facilitating quick setup and efficient management of outreach tasks.

Users value the reliable contact information provided by Cognism, enhancing their sales and revenue operations effectively.

Users appreciate the super reliable contact data from Cognism, enhancing their prospecting and sales efforts efficiently.

Users experience inaccurate data with Cognism, leading to ineffective outreach due to incorrect contact details.

Users report frequent issues with incorrect numbers, disrupting processes and decreasing the overall effectiveness of Cognism.

Users report issues with outdated contacts, finding email addresses and phone numbers occasionally inaccurate or confusing to manage.

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Why buyers love it?
Pros and Cons

Users value the ease of use of Apollo.io, making lead management and data integration straightforward and efficient.

Users value Apollo.io for its ease of use and comprehensive features, making it a preferred tool for sales success.

Users highlight Apollo.io's comprehensive lead generation capabilities, making it an essential tool for sales efficiency.

Users find the missing features of Apollo.io, such as sequence editing and enhanced AI capabilities, limiting their experience.

Users report inaccurate data on Apollo.io, with outdated contact information affecting outreach effectiveness and reliability.

Users find the learning curve challenging due to a complex UI and issues with support response times.

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Why buyers love it?
Pros and Cons

Users find Instantly extremely easy to use, with a clean UI and helpful support enhancing their experience.

Users commend the exceptional customer support of Instantly, noting quick responses and effective assistance in resolving issues.

Users appreciate the helpfulness of customer support from Instantly, ensuring prompt assistance and enhancing their experience.

Users find the missing features in Instantly limiting, longing for more options to enhance their experience.

Users find Instantly expensive, especially for small businesses, making it hard to justify the cost for entry-level plans.

Users are frustrated by the limited formatting options in Instantly, hindering the creation of professional emails.

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Why buyers love it?
Pros and Cons

Users highlight the ease of use of Wiza, finding it intuitive and user-friendly compared to other tools.

Users appreciate the verified contact information from Wiza, greatly enhancing their outreach efficiency and effectiveness.

Users value the easy LinkedIn integration of Wiza, enabling seamless export of valid contact information.

Users find Wiza expensive, especially with limited contacts, making it less appealing for high-volume needs.

Users are frustrated by limited credits, as they don’t roll over and run out quickly, leading to extra costs.

Users find Wiza's limited contacts frustrating, as 100/month is insufficient for agency needs.

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Why buyers love it?
Pros and Cons

Users value the up-to-date contact information provided by D&B Hoovers, essential for effective sales prospecting.

Users appreciate the user-friendly interface of D&B Hoovers, making it easy to quickly find essential information.

Users value the accuracy and detail of D&B Hoovers, facilitating effective prospecting and lead generation.

Users find the outdated data on D&B Hoovers concerning, as it hampers the reliability of company information.

Users often face inaccurate data issues with D&B Hoovers, impacting their ability to find reliable company information.

Users note the inconsistent and outdated information in D&B Hoovers, affecting the reliability of contact data.

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Pros and Cons

Users value the lead generation capabilities of 6sense Sales Intelligence, simplifying prospecting directly from CRM data.

Users find the detailed intent data of 6sense invaluable for targeting and prioritizing prospects effectively.

Users value the real-time visibility into buyer intent provided by 6sense Sales Intelligence, enhancing lead prioritization.

Users express disappointment with the inaccurate data, noting issues with bounced emails and unlinked contacts.

Users face issues with data quality, dealing with wrong numbers and missing information that hinder workflow efficiency.

Users face accuracy issues with contact information and intent data, leading to frustrating experiences and inefficiencies.

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Why buyers love it?
Pros and Cons

Users find it easy to connect with clients for conducting meetings seamlessly using Microsoft Relationship Sales.

Users value the easy integrations of Microsoft Relationship Sales, enhancing their productivity with LinkedIn Sales Navigator and Dynamics 365.

Users value the seamless integration of LinkedIn Sales Navigator with Dynamics 365 for enhanced sales connectivity.

Users frequently face CRM issues that hinder their experience with Microsoft Relationship Sales and affect usability.

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Why buyers love it?
Pros and Cons

Users commend ListKit's excellent customer support, appreciating the thorough resources and personalized assistance provided to enhance their experience.

Users highlight the ease of use of ListKit, streamlining workflows with quick, efficient email verification processes.

Users value the efficient lead generation process of ListKit, appreciating its seamless experience and excellent support.

Users find ListKit to be expensive, which may be a barrier for small businesses and startups.

Users experience a minor learning curve due to the non-intuitive UI, impacting initial campaign effectiveness.

Users find the filtering difficulty frustrating, particularly with limitations and issues saving their preferred filters.

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Product Description
Pros and Cons

Users value the high accuracy of BookYourData's leads, noticing significant improvements in outreach effectiveness.

Users appreciate the high data accuracy of BookYourData, enabling informed decisions and efficient targeting of audiences.

Users praise BookYourData's lead generation for boosting conversion rates and simplifying the process with high-quality leads.

Users find the pricing high for smaller businesses, which may hinder access to valuable data resources.

Users find missing information in records, such as contact details and company profiles, to be a significant limitation.

Users find filtering difficulties when searching for specific roles and experience mismatches in job titles.

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Product Description
Pros and Cons

Users value the detailed contact information from LinkedIn Sales Insights, enhancing their lead generation and targeting efforts.

Users value the data accuracy of LinkedIn Sales Insights, allowing for precise targeting and informed sales strategies.

Users value the effective lead generation capabilities of LinkedIn Sales Insights, enhancing outreach with actionable data and insights.

Users frequently find LinkedIn Sales Insights to be expensive, particularly small organizations struggling with the high subscription costs.

Users experience filtering difficulty due to lag and incomplete data, slowing down their research process.

Users find the complex interface of LinkedIn Sales Insights challenging, potentially slowing down their initial efficiency.

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Product Description
Pros and Cons

Users value the ease of use of CaptivateIQ, which simplifies tracking commissions and managing compensation effectively.

Users love how simple and straightforward CaptivateIQ is for tracking commissions and processing payments efficiently.

Users value the transparency and ease of use in CaptivateIQ, enhancing compensation management and decision-making.

Users find the learning curve steep for CaptivateIQ, with challenges in using advanced features and reporting.

Users desire missing features in CaptivateIQ, such as detailed payout breakdowns and additional reporting options.

Users often face difficult reporting issues in CaptivateIQ, hindering efficient data sharing and analysis.

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Product Description
Pros and Cons

Users praise the ease of use of Mr. E, finding it convenient and providing accurate information effortlessly.

Users love the free email access for LinkedIn contacts, making networking with HR and speakers effortless.

Users praise the high accuracy of Mr. E, consistently receiving correct phone numbers and emails effortlessly.

Users find the limited credits for contact numbers insufficient, affecting their ability to utilize the product effectively.

Users find the credit limitations for contact phone numbers challenging, affecting overall usability and access to features.

Users find Mr. E by EasyLeadz expensive with team plans that are difficult to afford.

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Learn More About Sales Intelligence Software

What is Sales Intelligence Software?

Sales intelligence tools offer a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for sales targeting. Furthermore, the amount of time required to make lead lists with accompanying data is significantly reduced. While these perks alone are a big draw for sales teams, there are several additional reasons why sales intelligence software is an asset throughout the sales journey.

CRM Overlap and Integration — Sales intelligence software capabilities may overlap with those of your current CRM, particularly if the sales intelligence software can store your contacts and recommend optimal times for contact. However, sales intelligence is a useful supplement to any existing CRM for many reasons. Sales intelligence solutions guide sales professionals to contacts at various stages of the sales pipeline, narrowing the focus to a specific segment of prospects. Additionally, sales intelligence software provides extensive top-down contact information of a target company to make cold calling as effective as possible. Furthermore, many sales intelligence platforms actually integrate with CRM software so you can append or edit CRM data records right in the sales intelligence software. This integration provides contextual information about the contacts that reside within your CRM system. If you are looking for insights into your company’s entire pipeline and/or already have a CRM in place, look for software that easily integrates with your CRM. This will save you from documentation redundancies, as well as rendering your system much more intelligent because you will have all of your contact insights in one location.

Data Cleaning — Depending on the health of your prospect data, you may need additional data cleansing features in your sales intelligence solution. Data cleaning helps eliminate or consolidate contact records that are erroneously duplicated, improperly formatted, incomplete, or just simply incorrect. Some sales intelligence platforms will identify these records as they are imported within the platform itself and alert you to their presence before they become a more significant issue later on after the records are imported. If you are concerned about the integrity and maintenance of your data health, take care to choose a sales intelligence product that provides strong data cleansing features.

Social Media Integration — Many sales intelligence tools offer browser extensions or plugins that can import your social connections into the platform, either as additions onto existing prospect records or as completely new sales lead lists. This is a great solution for sales professionals looking to import tailored targeting lists based on prospects they have an existing social media relationship with. The functionality of these prospecting features often overlap with lead generation software.

Technology Prospecting — A few sales intelligence tools offer features that enable users to identify what software is being used by which prospect company and download lead lists containing the information of prospects that use the specific software. Occasionally these features will notify users when a certain company stops using specific software. Users can designate when and why such notifications crop up; in this case, the notification would be triggered by a contract expiration. If your company provides software solutions, you may want to take features such as these into consideration to precisely focus your efforts to best satisfy the needs of a prospect as they search for a new software vendor.

Key Benefits of Sales Intelligence Software

  • Find the right contacts more quickly
  • Gain insights on your competitors, the buying habits of prospective clients, and their position in the marketplace
  • Automate and centralize data on both cold-call and established contacts
  • Increase general sales volume with increased automation and data accuracy
  • Improve sales efforts targeted at prospects that are more prepared to buy

Why Use Sales Intelligence Software?

Sales intelligence software provides salespeople with contact data and insights that can be used to better identify sales opportunities and facilitate the overall sales process. In other words, sales intelligence solutions educate you on industry-specific talking points for every contact and industry before you communicate with them. It eliminates the previously manual process of locating the relevant insights you need while verifying them for accuracy and giving you a complete overview of every prospect. Data provided by sales intelligence products can be sourced both externally and internally and can include data from website traffic, social media, organizational structures, technology usage, and market information. This kind of data capture is integral in making sure the amassed prospect information is accurate. Sales intelligence products can be used to track lead interactions, organize lead activity and insights, and gather data obtained from a variety of public sources into one centralized database.

Additional reasons to implement sales intelligence software:

Locating Prospects — One of the strongest components of sales intelligence software is its ability to curate prospect lists based on a targeted contact search. Sales professionals can target a specific set of prospects based on data points like industry, revenue, the technology used by the company, and others. With these sets of filters, a very specific search can be done to find the most lucrative prospects and eliminate the worst leads, ultimately saving time and resources of the team.

Identifying Sales Insights — The ability to gain insights on prospects prior to initial contact is almost as big of a goal to sales teams as locating sales prospects. Having insights into technology usage, corporate hierarchy, or market trends can increase the odds of engagement when prepping for a cold call. Many sales intelligence solutions offer tools that help users identify and record such insights. With technology prospecting tools, users can see what software a company uses. These insights are particularly important to software sales teams, as they can monitor prospects and reach out based on what software prospects actually do or do not use. Some sales intelligence products use prospect and user social data to provide a list of common connections to sales reps. Sales professionals can leverage those identified connections to great effect when pursuing enterprise accounts. Authentic relationships are key to successful sales in enterprise accounts and, thanks to sales intelligence software, users are able to identify the chain of relationships between themselves and their target prospect.

Enhancing Existing Contact Records — Contact records can easily become out of date as prospects move into new roles, points of contact change, or company locations shift. Sales intelligence software makes it easy for sales teams to keep contact records up to date with minimal attention.

Who Uses Sales Intelligence Software?

Sales Teams — The perfect audience for sales intelligence tools is the sales team. Sales professionals use sales intelligence solutions to curate prospect lists and obtain the most accurate prospect information for a successful sales approach.

Recruiters — Recruiters have much to gain from sales intelligence tools, even though the solution is not necessarily catered to them. With the abundance of information that is stored within the solution, recruiters can use the software to identify potential employees by narrowing down professional information, personal information, industry achievements, and other components necessary for find the perfect candidate.

Marketing Teams — Marketing teams can also take advantage of specifically curated prospect lists to focus on prospects that are best to market toward. Equipped with relevant, highly specific data such as demographics, location, and industry, marketers have the advantage of being able to craft specific marketing efforts.

Sales Intelligence Software Features

Contact Data Availability — Sales intelligence software continuously indexes open-sourced company and prospect data for the most up-to-date contact information and insights to help generate and nurture sales.

Lead Builder — Easily compile a list of targets to prospect using the lead builder tool. Sales professionals can effectively organize and filter prospects, as needed, with such a tool.

Data CleaningSales intelligence software offers data enrichment tools to ensure that all prospect data is accurate and kept up-to-date.

Lead Scoring — Lead scoring allows leads within your database to be evaluated in accordance with configurable rules and ranked in order of highest likelihood to purchase. Users of sales intelligence solutions are able to share these rankings of leads across sales teams to maximize focus on prospects that are further along the sales funnel.

Alerts — Sales intelligence products offer notification and alert features that can be customized to notify you of important events, deals, and relevant movements in a market. By understanding your prospect’s industry, related competitors, and the way they position themselves in the market, you can prove yourself as an expert who is familiar with their needs.

FilteringWhile the presentation of a ton of prospect information may be useful, it can often be overwhelming upon first glance. With filtering ability, sales teams can filter through the populated prospect data and only view information that is worth seeing.

Lead Management — The lead management process involves several factors, including nurturing existing leads and facilitating strategies to gain new leads. Sales intelligence software incorporates similar tools to help streamline the lead management process and improve the stability of the sales pipeline.

Other Features of Sales Intelligence Software: Connections, Industry Research Availability, Messaging, Mobile User Support, News/People Alerts, Reporting, Search, User, Role, and Access Management

Potential Issues with Sales Intelligence Software

Accuracy — While sales intelligence software eases the labor of maintaining prospect data, the responsibility still falls upon the prospect to keep their own information up-to-date. If a prospect decides not to regularly or accurately update their professional information, it could lead to inaccurate data compilation.

Frequently asked questions about Sales Intelligence Software

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