Apollo.io
Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.
Average Rating: 4.7/5.0
Total Reviews: 9,432
How Do G2 Users Rate Apollo.io?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
- Performance and Reliability: 8.9/10 (Category avg: 8.9/10)
- Contact Data Availability: 8.8/10 (Category avg: 8.7/10)
- Data Cleaning/Enrichment: 8.5/10 (Category avg: 8.6/10)
Who Is the Company Behind Apollo.io?
- Seller: Apollo.io
- Company Website:
- Year Founded: 2015
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Account Executive, Business Development Manager
- Top Industries: Information Technology and Services, Computer Software
- Company Size: 67% Small, 29% Medium
What Do G2 Reviewers Say About Apollo.io?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
- Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
- Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
- Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
- Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
- Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
- Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
- Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
- Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
- Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.
What Are Recent G2 Reviews of Apollo.io?
"Apollo.io’s Intuitive UI, Fast Search, and AI-Powered Outreach Deliver Outstanding ROI"
Rating: 4.5/5.0 stars
— Anil P.
"Apollo.io’s Robust Prospecting Tools and Powerful Filtering"
Rating: 5.0/5.0 stars
— Ankit S.
What Are G2 Users Discussing About Apollo.io?
- What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows? - 2 comments, 2 upvotes
- What is Apollo.io used for? - 6 comments, 3 upvotes
- How do I remove my information from Apollo io? - 4 comments, 1 upvote
- Is Apollo IO free? - 11 comments, 6 upvotes
- What is Apollo io? - 3 comments, 1 upvote
