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Sales Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Sales Intelligence Software for Small Businesses

    Products classified in the overall Sales Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Sales Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Sales Intelligence category.

    In addition to qualifying for inclusion in the Sales Intelligence Software category, to qualify for inclusion in the Small Business Sales Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Sales Intelligence Software for Small Businesses

    • ZoomInfo
    • HubSpot Sales Hub
    • Sales Navigator
    • Adapt
    • Nimble
    • UpLead
    • Leadfeeder
    • Cognism
    • Groove

    Compare Small Business Sales Intelligence Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,438)4.4 out of 5
    Optimized for quick response

    ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for

    (6,764)4.3 out of 5
    Entry Level Price:$0

    Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. Sales Hub is built on the HubSpot CRM platform where customer data, tools, and teams come together to create a single source-of-truth for unprecedented sales rep efficiency. When using the full CRM platform, reps can get richer insights, warmer leads, and aligned enablement materials to

    (1,297)4.2 out of 5

    LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 500M + members. With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and connect to new prospects even if you don't have their contact information.

    (2,092)4.6 out of 5
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    Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing l

    Nimble is the industry-leading CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster. Nimble unites thousands of small to mid-sized business teams successfully nurture their personal and business relationships across email, social networks and m

    (463)4.2 out of 5
    Entry Level Price:FREE

    Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Join thousands who are generating millions today at

    (316)4.8 out of 5
    Entry Level Price:$0 5 Credits

    UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

    (391)4.4 out of 5
    Optimized for quick response
    Entry Level Price:79 $

    Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts.

    (133)4.7 out of 5
    Optimized for quick response

    You have revenue goals - Cognism can help you reach them. Cognism's suite of end-to-end globally compliant prospecting & sales acceleration tools can help your marketing and sales teams build quality prospect lists, find your ideal customers' direct contact information and action contact data with just a couple of clicks. Use Cognism to avoid gatekeepers and build winning, multi-touch cadences triggered by relevant sales trigger events to connect with your prospects right when they're rea

    (1,340)4.7 out of 5
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    Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration. Built for the needs of full-cycle sellers, Groove automates non-sales activities so that pre- and post-sales reps can spend more time building relationships and generating revenue. On average, Groove gives revenue teams 20% of their time back to focus on higher-value activities. Groove’s Salesforce-native architecture can be customiz

    (722)4.3 out of 5
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    InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

    (1,040)4.3 out of 5
    Optimized for quick response
    Entry Level Price:Free 5 credits/month

    Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis. Our customers range from small and medium businesses to

    (226)4.6 out of 5

    The key strategy in generating predictable revenue is building a predictable pipeline. Sales VPs of some of the biggest Fortune 1000 companies use Autoklose daily, to achieve this. Autoklose is the first email outreach software with an integrated B2B database filled with over 8 million verified B2B leads. Awarded for its intuitive and easy-to-use interface, Autoklose reduces the onboarding time to a minimum making your sales reps happy and focused. • save 3 hours per day, per sales rep. • sync

    (332)4.3 out of 5
    Entry Level Price:$0 per month

    Hunter helps you find and verify professional email addresses from domains and companies.

    (294)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$0 /month

    Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

    (170)4.5 out of 5
    Entry Level Price:$0/mo per user

    Apollo is a data-first engagement platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered do more than just conduct outreach - they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices. By working in a unified platform, reps and managers alike save hours of tim

    (115)4.5 out of 5

    Growbots created the first all-in-one outbound sales platform. Enjoy automatic lead generation and managing email drip campaigns with CRM integration. All you need to do is set up a customer profile and schedule an email campaign to automatically generate new sales opportunities. Access 200 million high-quality contacts and send email drip campaigns with help from outbound experts! Hundreds of companies scale outbound with Growbots - here's what they say: - "Fastest and easiest platform I've

    (494)4.4 out of 5

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    (151)4.3 out of 5
    Optimized for quick response
    Entry Level Price:$0 per month

    Vendasta provides an end-to-end ecommerce platform to 40,000+ partners who sell digital products and services to more than four million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven

    (156)4.6 out of 5
    Entry Level Price:$99 0 NA MONTH

    GetEmail provides anyone's email in seconds.

    (707)4.4 out of 5

    Yesware is made to make salespeople's lives better. Salespeople are working harder than ever in this new normal and Yesware is here to help with an easy-to-use toolkit to make your hard work pay off. Our goal is to make you feel as secure and productive as possible while hitting your sales goals each month. Even though things look different, we still firmly believe that real customer connections lead to better sales outcomes. Our all-in-one toolkit automates administrative tasks and gives sale

    (49)4.6 out of 5
    Entry Level Price:1080 €

    Sales.Rocks is a leading Sales Enablement and Automation Platform with a mission to transform every day Sales & Marketing. The project was founded in Rotterdam, The Netherlands late 2018 with a team of 10. The Platform provides company and contact data with high accuracy. It works based on advanced filtering system including 50+ data filters. It gives a full overview of a company profile detailing basic company information, sales signals, technologies and contact details. The Sales.Rock

    (584)4.5 out of 5
    Optimized for quick response

    Accelerate your company’s revenue with XANT Playbooks, the smartest sales engagement platform. With Playbooks, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things. Reps are provided with additional contacts and recommendations of who, when, and how to reach out—making their efforts more eff

    (125)4.4 out of 5

    SalesIntel is the top provider of accurate and affordable sales and marketing contact data with highest number of direct dials and human-verified contacts in the industry. SalesIntel is your resource for contact and business intelligence. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our nu

    (135)4.5 out of 5

    Vainu is everything your team needs to give your customers the tailored sales experience they expect. We make salespeople better at their jobs by bringing real-time company data to every customer interaction. Currently, our company database is comprised of over 140 million companies, all enriched with open and public data including firmographics, technographics and buying signals. Over 2,000 organizations and over 12,000 individual business professionals trust in Vainu to save time sell more -

    (27)4.8 out of 5

    CoPilot AI is a fast-growing, SaaS company that offers sales and marketing professionals push-button LinkedIn social lead generation without spending on ads or doing cold calling. We use A.I. to turn your Linkedin into a lead-generating machine that connects you with leads and lines up sales opportunities for you.

    (85)4.2 out of 5

    Salesgenie is our all-in-one sales, marketing and lead generation platform providing unlimited access to our industry leading US business and consumer data. Salesgenie includes dozens of great features specifically designed to help you quickly find the right contacts, connect directly with decision makers, and sell smarter. Our easy-to-use list builder makes it simple to search for businesses or consumers, find decision makers, phone numbers, email addresses, view detailed information about the

    (47)4.7 out of 5
    Entry Level Price:$0 0 NA Custom

    SimilarWeb Sales Solution allows you to find, win, retain and expand more business all from a single solution. With data on over 80 million companies we can help you: - Find relevant new accounts for your business by filtering by over 100 qualification criteria - Qualify accounts using advanced digital metrics, through a native Salesforce connector (or another system through API) - Fully understand your prospects and customers by using in depth market intelligence data including web traffic,

    (148)4.3 out of 5
    Optimized for quick response

    TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed

    (158)4.1 out of 5
    Entry Level Price:$0 month

    More than 6.5 million businesses around the world trust RocketReach. Amongst them are some of the biggest - Apple, Google, Amazon, Facebook, and 95% of the S&P 500. RocketReach’s machine learning distills 1000s of public data points, discovering verified email, phone numbers, and social media profiles for over 450 million profiles, at 15 million companies worldwide. Signup for free at Our powerful API powers external tools & workflows, solving business needs that range fr

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    Check out the G2 Grid® for the top Sales Intelligence Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    D&B Hoovers
    Sales Navigator
    The List Online
    Infogroup Salesgenie
    HubSpot Sales Hub
    Zoho SalesIQ
    Gryphon Networks
    HG Insights
    Clearbit Enrich
    XANT Playbooks
    Priority Engine
    CoPilot AI
    FinListics ClientIQ
    SimilarWeb Sales Solution
    Kendo Email Finder
    Market Presence

    Learn More About Sales Intelligence Software

    What is Sales Intelligence Software?

    Sales intelligence tools offer a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for sales targeting. Furthermore, the amount of time required to make lead lists with accompanying data is significantly reduced. While these perks alone are a big draw for sales teams, there are several additional reasons why sales intelligence software is an asset throughout the sales journey.

    CRM Overlap and Integration — Sales intelligence software capabilities may overlap with those of your current CRM, particularly if the sales intelligence software can store your contacts and recommend optimal times for contact. However, sales intelligence is a useful supplement to any existing CRM for many reasons. Sales intelligence solutions guide sales professionals to contacts at various stages of the sales pipeline, narrowing the focus to a specific segment of prospects. Additionally, sales intelligence software provides extensive top-down contact information of a target company to make cold calling as effective as possible. Furthermore, many sales intelligence platforms actually integrate with CRM software so you can append or edit CRM data records right in the sales intelligence software. This integration provides contextual information about the contacts that reside within your CRM system. If you are looking for insights into your company’s entire pipeline and/or already have a CRM in place, look for software that easily integrates with your CRM. This will save you from documentation redundancies, as well as rendering your system much more intelligent because you will have all of your contact insights in one location.

    Data Cleaning — Depending on the health of your prospect data, you may need additional data cleansing features in your sales intelligence solution. Data cleaning helps eliminate or consolidate contact records that are erroneously duplicated, improperly formatted, incomplete, or just simply incorrect. Some sales intelligence platforms will identify these records as they are imported within the platform itself and alert you to their presence before they become a more significant issue later on after the records are imported. If you are concerned about the integrity and maintenance of your data health, take care to choose a sales intelligence product that provides strong data cleansing features.

    Social Media Integration — Many sales intelligence tools offer browser extensions or plugins that can import your social connections into the platform, either as additions onto existing prospect records or as completely new sales lead lists. This is a great solution for sales professionals looking to import tailored targeting lists based on prospects they have an existing social media relationship with. The functionality of these prospecting features often overlap with lead generation software.

    Technology Prospecting — A few sales intelligence tools offer features that enable users to identify what software is being used by which prospect company and download lead lists containing the information of prospects that use the specific software. Occasionally these features will notify users when a certain company stops using specific software. Users can designate when and why such notifications crop up; in this case, the notification would be triggered by a contract expiration. If your company provides software solutions, you may want to take features such as these into consideration to precisely focus your efforts to best satisfy the needs of a prospect as they search for a new software vendor.

    Key Benefits of Sales Intelligence Software

    • Find the right contacts more quickly
    • Gain insights on your competitors, the buying habits of prospective clients, and their position in the marketplace
    • Automate and centralize data on both cold-call and established contacts
    • Increase general sales volume with increased automation and data accuracy
    • Improve sales efforts targeted at prospects that are more prepared to buy

    Why Use Sales Intelligence Software?

    Sales intelligence software provides salespeople with contact data and insights that can be used to better identify sales opportunities and facilitate the overall sales process. In other words, sales intelligence solutions educate you on industry-specific talking points for every contact and industry before you communicate with them. It eliminates the previously manual process of locating the relevant insights you need while verifying them for accuracy and giving you a complete overview of every prospect. Data provided by sales intelligence products can be sourced both externally and internally and can include data from website traffic, social media, organizational structures, technology usage, and market information. This kind of data capture is integral in making sure the amassed prospect information is accurate. Sales intelligence products can be used to track lead interactions, organize lead activity and insights, and gather data obtained from a variety of public sources into one centralized database.

    Additional reasons to implement sales intelligence software:

    Locating Prospects — One of the strongest components of sales intelligence software is its ability to curate prospect lists based on a targeted contact search. Sales professionals can target a specific set of prospects based on data points like industry, revenue, the technology used by the company, and others. With these sets of filters, a very specific search can be done to find the most lucrative prospects and eliminate the worst leads, ultimately saving time and resources of the team.

    Identifying Sales Insights — The ability to gain insights on prospects prior to initial contact is almost as big of a goal to sales teams as locating sales prospects. Having insights into technology usage, corporate hierarchy, or market trends can increase the odds of engagement when prepping for a cold call. Many sales intelligence solutions offer tools that help users identify and record such insights. With technology prospecting tools, users can see what software a company uses. These insights are particularly important to software sales teams, as they can monitor prospects and reach out based on what software prospects actually do or do not use. Some sales intelligence products use prospect and user social data to provide a list of common connections to sales reps. Sales professionals can leverage those identified connections to great effect when pursuing enterprise accounts. Authentic relationships are key to successful sales in enterprise accounts and, thanks to sales intelligence software, users are able to identify the chain of relationships between themselves and their target prospect.

    Enhancing Existing Contact Records — Contact records can easily become out of date as prospects move into new roles, points of contact change, or company locations shift. Sales intelligence software makes it easy for sales teams to keep contact records up to date with minimal attention.

    Who Uses Sales Intelligence Software?

    Sales Teams — The perfect audience for sales intelligence tools is the sales team. Sales professionals use sales intelligence solutions to curate prospect lists and obtain the most accurate prospect information for a successful sales approach.

    Recruiters — Recruiters have much to gain from sales intelligence tools, even though the solution is not necessarily catered to them. With the abundance of information that is stored within the solution, recruiters can use the software to identify potential employees by narrowing down professional information, personal information, industry achievements, and other components necessary for find the perfect candidate.

    Marketing Teams — Marketing teams can also take advantage of specifically curated prospect lists to focus on prospects that are best to market toward. Equipped with relevant, highly specific data such as demographics, location, and industry, marketers have the advantage of being able to craft specific marketing efforts.

    Sales Intelligence Software Features

    Contact Data Availability — Sales intelligence software continuously indexes open-sourced company and prospect data for the most up-to-date contact information and insights to help generate and nurture sales.

    Lead Builder — Easily compile a list of targets to prospect using the lead builder tool. Sales professionals can effectively organize and filter prospects, as needed, with such a tool.

    Data Cleansing — Sales intelligence software offers data enrichment tools to ensure that all prospect data is accurate and kept up-to-date.

    Lead Scoring — Lead scoring allows leads within your database to be evaluated in accordance with configurable rules and ranked in order of highest likelihood to purchase. Users of sales intelligence solutions are able to share these rankings of leads across sales teams to maximize focus on prospects that are further along the sales funnel.

    Alerts — Sales intelligence products offer notification and alert features that can be customized to notify you of important events, deals, and relevant movements in a market. By understanding your prospect’s industry, related competitors, and the way they position themselves in the market, you can prove yourself as an expert who is familiar with their needs.

    Filtering — While the presentation of a ton of prospect information may be useful, it can often be overwhelming upon first glance. With filtering ability, sales teams can filter through the populated prospect data and only view information that is worth seeing.

    Lead Management — The lead management process involves several factors, including nurturing existing leads and facilitating strategies to gain new leads. Sales intelligence software incorporates similar tools to help streamline the lead management process and improve the stability of the sales pipeline.

    Potential Issues with Sales Intelligence Software

    Accuracy — While sales intelligence software eases the labor of maintaining prospect data, the responsibility still falls upon the prospect to keep their own information up-to-date. If a prospect decides not to regularly or accurately update their professional information, it could lead to inaccurate data compilation.