--- title: D&B Hoovers Reviews meta_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 783 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 783 scale: '5' date_modified: '2026-10-11' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

D&B Hoovers Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the comprehensive contact information provided by D&B Hoovers, facilitating better account intelligence and navigation. (38 mentions)
Users find the ease of use in D&B Hoovers exceptional, simplifying lead filtering and onboarding processes. (38 mentions)
Users value the accuracy of company intelligence D&B Hoovers provides, enhancing our market research and data integrity. (31 mentions)
Users value the data accuracy of D&B Hoovers, enabling swift access to verified company information for market research. (30 mentions)
Users value the accuracy of information on D&B Hoovers, which enhances their ability to discover and manage contacts effectively. (26 mentions)
Users express concerns about outdated data in D&B Hoovers, particularly regarding corporate linkages and market reports. (26 mentions)
Users find that inaccurate data on D&B Hoovers necessitates manual verification, impacting overall reliability and utility. (20 mentions)
Users find the outdated information on corporate linkage and market reports limits the reliability of D&B Hoovers. (18 mentions)
Users express concern about inaccurate and outdated data on D&B Hoovers, impacting the reliability of information. (16 mentions)
Users find the inefficient search functionality frustrating, as it can be slow and often yields outdated information. (12 mentions)

5 Pros or Advantages of D&B Hoovers

5 Cons or Disadvantages of D&B Hoovers

Muhammed A.
MA
Muhammed A.
Technical Project Manager
Logistics and Supply Chain
Small-Business (50 or fewer emp.)
"Quick D-U-N-S Registration with Responsive, Helpful Support"
4.5/5
What do you like best about D&B Hoovers?

I used D&B Hoovers to register the startup I work for, CargoX, globally and get a D-U-N-S number. The process itself was quick, which I didn't fully expect given how registrations like this can sometimes drag on. Customer service was responsive and genuinely helpful whenever I had questions along the way, which made the whole experience smoother than I anticipated. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The one thing I'd flag is the pricing — it felt a bit high, especially for a startup where every cost gets scrutinized closely. It's not enough to outweigh the value we got from the quick registration process and solid support, but it's worth knowing going in that it's not the cheapest option out there. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Appreciate the feedback, Muhammed. We're glad the D‑U‑N‑S registration process was straightforward and that our support team helped make the experience a smooth one. We also understand that pricing is an important consideration for startups, and we appreciate you sharing your perspective. Thanks for taking the time to share your experience with D&B Hoovers.

Verified User
G
Verified User
Enterprise (> 1000 emp.)
"D&B Hoovers: A Must-Have for B2B Market Intelligence"
5/5
What do you like best about D&B Hoovers?

I enjoy using D&B Hoovers for its extensive datablocks and easy-to-use interface. It makes filtering audiences extremely straightforward, and I like how I can pivot between audiences, browse specific records, and edit the layout before exporting. The ability to save layouts for reuse is also a big plus. Overall, these features contribute to a seamless experience when sizing up opportunities and building account lists for sales and marketing. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Sometimes when I "Get Net New" records, it doesn't capture all of them and only a fraction. I have to keep clicking "Get Net New" again until all records are in my account. It's strange, but I presume it's a bug in their system. This is the only real issue I've had with it. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

We are delighted to hear that D&B Hoovers has been a valuable part of your sales and marketing workflow. It's great to know that the data, filtering capabilities, and layout customization are making it easier to identify opportunities and build targeted account lists.

Regarding the "Get Net New" experience you described, that does sound like something worth looking into. If it continues to be an issue, feel free to reach out to us at feedback-reviews@dnb.com so we can take a closer look. We appreciate you sharing both the highlights and the honest feedback.

JC
Jeanette C.
Sales Support
Small-Business (50 or fewer emp.)
"Hoovers Makes Daily Company Verification Easy"
4.5/5
What do you like best about D&B Hoovers?

I need to verify companies on a daily basis, and Hoovers has been extremely helpful for that. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

If someone didn’t enter it correctly, it can be a bit tricky to find certain companies. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Your positive feedback means a lot to us, Jeanette. It's great to hear that D&B Hoovers has been a reliable part of your daily company verification process — knowing you're working with legitimate businesses is exactly the kind of confidence the platform is built to support. We appreciate your note about search accuracy when data hasn't been entered consistently, and that's a fair point worth keeping in mind as you navigate the platform.

MJ
Marie J.
Associate Consultant
Enterprise (> 1000 emp.)
"All Company Insights in One Place: Hierarchy, Address & Industry"
4.5/5
What do you like best about D&B Hoovers?

It shows company hierarchy, location address and industry all in one place. It helps me a lot during my work, because other systems/platforms don't have this all information in one place and I can't work with them (trust me I tried). I love the Expand all button in corporate hierarchy and also filter choices during search. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories are not the same as in our company system, so it makes it a little bit difficult to find out in which industry the company really works in. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Marie, thanks for taking the time to share this. Great to hear D&B Hoovers helps you bring hierarchy, location, and industry details together in one place and that the corporate tree and filtering make your work easier. I appreciate you noting the differences you sometimes see in industry categorizations and we’ll make sure that’s captured. Thanks again for the review.

DV
Dalibor V.
Senior Data Steward
Enterprise (> 1000 emp.)
"Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers"
4/5
What do you like best about D&B Hoovers?

I like that D&B Hoovers has up-to-date data and the system is fast and smooth to use. I can easily view the corporate family, which is clearly and visually well presented. It helps me quickly understand company structures. Interaction with the D&B team is also very good, as updates or new company records are handled quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

At the moment, I do not dislike anything about D&B Hoovers. The service meets my needs well and works as expected. Overall, I am very satisfied with the platform and the support. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Dalibor, thanks for sharing your experience. Great to hear Hoovers feels fast, up‑to‑date, and that the corporate family view helps you quickly understand company structures. Glad the support team has been helpful as well. Appreciate you taking the time to leave a review and share how the platform supports your verification and risk‑reduction work. Thanks again!

Sonny L.
SL
Sonny L.
VP of Sales/Marketing
Small-Business (50 or fewer emp.)
"Large Dataset, but Bugs and Poor Support as well as out dated contacts Undermine Value"
1/5
What do you like best about D&B Hoovers?

I really like that they hey a large data set. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you’re not really getting the full window to use your credits. With how the credits work, you’re really only getting about 75 leads per month, not actually 150.you will spend hours on the line with them Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Appreciate the candid feedback, Sonny. We’re glad the dataset is delivering value, though we understand how issues with contacts, billing consistency, and support can impact the experience. That’s not where we want things landing, and we’re taking a closer look internally. If you’re open to sharing more context, you can reach me directly at johnsonk@dnb.com

Mau B.
MB
Mau B.
Systems Support Engineer
Enterprise (> 1000 emp.)
"Reliable and efficient tool for company research"
5/5
What do you like best about D&B Hoovers?

Its reliable company data and easy-to-use interface.

The depth and accuracy of firmographic and financial information.

How quickly I can find and validate company insights.

The strong search filters and detailed company profiles.

It helps me save time when researching companies and prospects. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Occasional data gaps or outdated information.

The interface can feel a bit slow at times.

Limited customization in reports and exports.

Some advanced features are not very intuitive.

Coverage can vary for smaller or international companies. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Mau, thanks for taking the time to share your experience with D&B Hoovers. It is great to hear the platform’s company data, search filters, and detailed profiles are helping you work through research and prospecting more efficiently. I appreciate your notes about customization and the experience with speed and advanced features. That kind of feedback is always useful. Glad to know the tool is helping you make quicker, more informed decisions and reducing the time you spend tracking down insights.

Verified User in Legal Services
UL
Verified User in Legal Services
Small-Business (50 or fewer emp.)
"Comprehensive Business Database with Excelent Responsive Support"
4/5
What do you like best about D&B Hoovers?

There are two things I like about D&B Hoovers compared with other platforms. First, D&B can be considered a comprehensive database of business entities. Second, the support service is awesome. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about the progress. Most of the time, they can identify the issue and resolve it quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

They upgrade the platform several times a year. During these upgrade periods, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi there, thanks for the review. Great to hear D&B Hoovers serves as a comprehensive source for business information and that the support team has been responsive and helpful when you need them. I appreciate you noting the slowdown you’ve experienced during upgrade periods and we’ll make sure that feedback is captured. Thanks again for sharing your experience.

MW
Melissa W.
"Accurate Data with Room for Further Enhancement"
4/5
What do you like best about D&B Hoovers?

I like that the data is accurate in D&B Hoovers. When we used a list, there were very few email bounce backs, which shows the accuracy of the data. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas and size and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people at the wrong contact information. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

There is additional data that we would love to have like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Melissa, thanks for sharing such detailed feedback. Great to hear the accuracy and diversity of the data in D&B Hoovers helps with your marketing work, prospecting, and grant‑related reporting. I appreciate you calling out the interest in more exportable fields, additional diversity attributes, EIN data, and integrations with your AMS. We’ll make sure that feedback is captured. Thanks again for the review.

Verified User in Consulting
UC
Verified User in Consulting
Enterprise (> 1000 emp.)
"D&B Hoovers Delivers a 360° Company View with Powerful, Easy-to-Use Research Tools"
5/5
What do you like best about D&B Hoovers?

I believe that the number of features and ease of use are two of the better parts of D&B Hoovers. Specifically, I like how I am able to search for companies and compile a ton of useful resources that I use to supplement my work. Being able to obtain a 360 degree understanding of a company's business using information from equity analysts, the SEC, earnings reports, news articles as well as look at information regarding the business model, financials, competitors and key products are incredibly helpful. The platform itself is easy to use and I have had few issues. When I have had an issue, customer support has been very efficient in their helping and were communicative of what I can do to troubleshoot. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The main downsides about D&B Hoovers is the lack of information on private companies and the sometime infrequency of updating equity analyst reports on specific public companies. I work with a ton of private-equity portfolio and privately-held companies and have found that D&B Hoovers is not the greatest in terms of the suite of information there is on these companies. However, with public companies is where D&B Hoovers shines. Although with analyst reports it sometimes takes months for new ones to be uploaded for user access. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi there, thanks for sharing such thoughtful feedback. Great to hear Hoovers helps you pull together a full view of a company and that the research tools and support experience have been useful in your work. I appreciate you noting the limitations you see around private company coverage and the timing of analyst report updates and we’ll make sure that’s captured. Thanks again for taking the time to leave a review.