D&B Hoovers Reviews & Product Details

D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

Product Website

Seller

Dun & Bradstreet

Discussions

D&B Hoovers Community

Languages Supported

Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional)

Product Description

Anchored by Dun & Bradstreet’s powerful D-U-N-S® Numbering System, D&B Hoovers (formerly Avention) uses sophisticated analytics to deliver a sales acceleration solution packed with insight.

Overview by

Kevin Johnson

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

D&B Hoovers Integrations

(2)

Verified by D&B Hoovers

D&B Hoovers Media

D&B Hoovers Demo - D&B Hoovers Customizable Home Screen

Monitor accounts by pinning content to your customizable D&B Hoovers Desktop.

D&B Hoovers Demo - Build Targeted Lists With D&B Hoovers

175+ search filters leverage data and analytics to help you identify your best prospects.

D&B Hoovers Demo - Access In-Depth Intelligence on Company Profiles

D&B Hoovers provides robust business information to help sellers engage with relevance.

D&B Hoovers Demo - Access the Complete Corporate Family

Easily navigate an organization, identify upsell opportunities, and focus on locations with buying power.

Focus efforts on accounts that represent real selling opportunities with Visitor Intelligence.

D&B Hoovers Demo - Access Account Intelligence in Your CRM

Increase productivity with access to D&B Hoovers data on account, contact, and lead records in your CRM.

Official Downloads

(3)

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D&B Hoovers Brochure - Reach Buyers and Win Deals Faster

D&B Hoovers Audience Builder

Interactive Demo

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Mehmet Soner C.

Marketing Analytics & Insights Specialist

Enterprise (> 1000 emp.)

3/12/2025

"A great tool for prospecting!"

4.5/5

What do you like best about D&B Hoovers?

D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. You can set it up to give you updates on industries or companies you're following via it's triggers. D&B Hoovers also has the most up to date contact information for employees working at a company. I use it a couple of times a month. Once you get the hang of it, it's pretty easy to use. There is no implementation period as you'll be searching through the database of D&B Hoovers. The lists and reports exported from D&B are easy to integrate to your presentations and research. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The research functionality can get complicated. There are many perimeters that can confuse first time starters. It's always a good idea to get help and some training from D&B Hoovers employees. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers is solving the issue of accurate and up to date contact information for prospecting. When we search for contacts from different companies who we would like to work with and provide services to, it's important that we have access to accurate information regarding their contact points. In this regards, D&B Hoovers provide the most accurate and up to date information regarding the contact points in different companies and industries, in comparison to other prospecting tools in the market. This helps us in terms of minimizing the time we've to spend finding the right contact and helps us set up a meeting and initial contact point with them in a faster time frame. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you so much for your kind words and honest feedback Mehmet! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the search functionality. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Budi K.

Partner Manager

Small-Business (50 or fewer emp.)

11/17/2025

"Comprehensive Data Tool That Powers Effective Segmentation and Partnership Assessment"

4/5

What do you like best about D&B Hoovers?

This is the most comprehensive tool I've found for collecting the data we needed to segment our ICP. Hoovers has a solid data architecture, which makes it possible for us to track the searches we've performed. I also appreciate being able to configure detailed information on revenue, industry estimates, and employee numbers. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I have no complaints; this platform has played a significant role in supporting our enrichment efforts. Additionally, what stands out most for me and my team is how it enables us to evaluate the potential of partnerships. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I would be very grateful for any assistance in gathering information about my partners and clients. Having access to these details enables us to determine the positions, industries, and company sizes of the candidates we are targeting. This approach helps us evaluate the likelihood of a successful collaboration right from the beginning. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Hi Budi, thanks for your review! We’re glad D&B Hoovers is helping with ICP segmentation and partnership evaluation. Your feedback reinforces the value of detailed firmographic data, and we appreciate your business. Thanks again!

Archard W.

Marketing Manager

Mid-Market (51-1000 emp.)

10/29/2025

"Exceptional for Discovering Unique Leads and Closing Deals"

5/5

What do you like best about D&B Hoovers?

I value the ability to discover unique location entities that are not usually included in our internal D&B database. Additionally, I find it helpful that I can search for particular individuals. I also like that the filtering tools give me the flexibility to access either very broad or highly specific datasets, depending on my needs. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

My overall experience with D&B Hoovers has been excellent, as it has fulfilled all our requirements. The software has been particularly helpful for me in managing our customer database. We have successfully closed several deals by using it to find the right contacts. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you for sharing your experience with D&B Hoovers, Archard! We’re glad to hear the platform’s filtering tools and ability to uncover unique entities have helped your team close deals and manage your customer database effectively.

We appreciate your feedback and your business, thanks for choosing D&B!

Kishore C.

Demand Manager

Mid-Market (51-1000 emp.)

10/3/2025

"Helpful and Effective Sales and Marketing Tool"

5/5

What do you like best about D&B Hoovers?

D&B Hoovers is a one-in-all tool for lead generation, market intelligence, and sales prospecting for B2B outreach with the help of AI features. D&B Hoovers helps identify emails and phone numbers. The phone numbers and email IDs are genuine and accurate. D&B Hoovers can also be integrated with most reputable CRMs available in the market. By integrating with CRM, we get the data directly into the sales pipeline. They provide good customer service and a sales demo before taking the subscription and are available to clear any doubts. My team uses D&B Hoovers daily for getting data. The tool is very easy to use, and the features are also good. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Everything is good about D&B Hoovers, but I would like to add more company Data for the United Arab Emirates and the Middle East region. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers provides all sales and marketing features in one platform, including lead generation, market intelligence, and sales prospecting. This will help to reduce the need to subscribe to multiple sales and marketing platforms. The integration feature is also a prominent feature that can be used to get the data directly into the CRM, which saves time and effort for data collection. This tool has good AI features, which help with data enrichment. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Hi Kishore, thank you for sharing your experience with D&B Hoovers. We’re thrilled to hear the platform’s lead generation, market intelligence, and CRM integration features have been so helpful for your team.

Your feedback on expanding company data in the UAE and Middle East is valuable, and we’ll share it with our team as we work to improve global coverage. Thanks again for your review and for choosing D&B!

Samuli K.

Sales Operator

Mid-Market (51-1000 emp.)

11/7/2025

"Comprehensive Company Insights at Your Fingertips"

5/5

What do you like best about D&B Hoovers?

This tool enables me to quickly locate the information I need about companies. I appreciate it because having access to plenty of information is always valuable. It provides a comprehensive overview of a company's assets, liabilities, SWOT analysis, competitors, and more. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

This has been one of the best resources for discovering what I consider to be my complete customer information hub. I have no complaints; it fits our requirements perfectly when it comes to searching for and assessing potential suppliers. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I find it very useful because it provides invaluable information about what I need to properly assist my clients. It also gives us access to a comprehensive, real-time database, which in turn has helped us optimize lead generation and acquisition, and be more strategic in our conversations by targeting ideal clients. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thanks for sharing your experience with D&B Hoovers, Samuli! We’re glad to hear it’s helping you access comprehensive company insights and support strategic lead generation.

It’s great to know the platform fits your needs for supplier assessment and client support. We appreciate your feedback and your business—thanks for choosing D&B!

Prieravec M.

Sales Manager.

Small-Business (50 or fewer emp.)

11/18/2025

"Comprehensive Data Access with Real-Time Alerts"

5/5

What do you like best about D&B Hoovers?

What I appreciate most is the extensive and comprehensive nature of the data available. With the integration of the D-U-N-S system, I am able to access full organizational charts, essential contact details, and in-depth information on corporate structures. Additionally, the alerts feature keeps me immediately informed of significant events, which helps me stay ahead and anticipate any needs. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Occasionally, manual or extra verification is needed because contact information may sometimes be inaccurate. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

Since I started using D&B Hoovers, the amount of time I spend on manual research has dropped considerably. Now, I can quickly generate lists of both verified and potential contacts within minutes. This change has directly improved our connection rate, and as a result, my sales conversations are now more informed and successful. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Hi Prieravec, thank you for sharing your experience with D&B Hoovers. We’re glad to hear the comprehensive data and real-time alerts are helping you stay informed and reduce time spent on manual research.

Your feedback on occasional contact verification is noted—we’re working to improve accuracy continuously. Thanks again for your review and for choosing D&B!

Thanasis S.

Marketing Manager.

Small-Business (50 or fewer emp.)

11/12/2025

"Outstanding Segmentation and Accurate Data for Effective ABM"

4.5/5

What do you like best about D&B Hoovers?

What I appreciate most is the outstanding high-fidelity segmentation, which makes it possible to build highly relevant ABM (Account-Based Marketing) audiences. The quality of the data helps lower bounce rates and guarantees that contact information is accurate right from the initial interaction. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

What I find most challenging is the overwhelming amount of data that comes from having so many filters. This can easily lead to analysis paralysis, especially if you don't have a clear Ideal Customer Profile (ICP) strategy in place. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

This tool provides a competitive edge by enabling you to model the Total Available Market (TAM) and Ideal Customer Profile (ICP) with exceptional accuracy. As a result, campaigns can be targeted exclusively at the most promising segments, which helps maximize ROI and drive faster revenue growth. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Hi Thanasis, thank you for sharing your experience with D&B Hoovers. We’re glad to hear the segmentation capabilities and data accuracy are helping you build effective ABM audiences and improve campaign performance.

Your feedback on managing large datasets and avoiding analysis paralysis is valuable—we’ll keep working to make the process more streamlined. Thanks again for your review and for choosing D&B!

Korek L.

Sales Director

Small-Business (50 or fewer emp.)

11/10/2025

"Invaluable Financial Insights for Sales Directors"

4.5/5

What do you like best about D&B Hoovers?

There are certain features I prefer over others, particularly the financial and credit information, as well as the segmentation filters. For instance, I find the financial information especially valuable because, as a sales director, it is essential for me to assess a company's financial health before making a significant, long-term investment. Hoovers offers this level of detail, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Hoovers is a highly powerful tool, though it does come with a steep and complex learning curve at first. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

It is an excellent sales tool at a strategic level, offering much more than just prospecting capabilities. It has significantly helped us turn blind prospecting into a well-founded market strategy and mitigate risks. Additionally, it has proven extremely valuable for the sales intelligence functions we required. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Hi Korek, thanks for your thoughtful review! We’re glad to hear that the financial and credit insights in D&B Hoovers are helping you make more informed, strategic decisions.

We appreciate your note on the learning curve—your feedback helps us continue improving the user experience. Thanks again for choosing D&B!

annpurna S.

Marketing Data Ops Lead

Computer Software

Enterprise (> 1000 emp.)

7/3/2025

"Reliable Platform for Account Insights and Prospecting"

4.5/5

What do you like best about D&B Hoovers?

As a Data Operations Manager, we use D&B Hoovers daily for account enrichment. One of the most valuable features is its corporate hierarchy and family tree view, which I find far more comprehensive than what's available in ZoomInfo or Lusha.

We also rely on Hoovers to retrieve D-U-N-S numbers for every account, which is a key part of our enrichment process.

Additionally, we’ve implemented D&B Connect and created automated workflows that sync updated firmographic data directly into our systems—making the entire process efficient and reliable. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

we’ve observed data discrepancies between Hoovers and D&B Connect—in some cases, Hoovers shows one set of details, while Connect provides different or incomplete information for the same D-U-N-S.

While the platform is powerful, resolving these inconsistencies would improve reliability and trust in the data Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

As a Data Operations Manager, we use D&B Hoovers regularly for account enrichment and corporate hierarchy validation. One of the standout features is the detailed company hierarchy view, which offers more clarity than other platforms like ZoomInfo or Lusha. We also use Hoovers to fetch D-U-N-S numbers for accounts.

We've implemented D&B Connect for automated enrichment workflows, which helps streamline data updates into Salesforce Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you for your review of D&B Hoovers, Annpurna! We're glad to hear it's been a reliable tool for account enrichment and that features like the corporate hierarchy view and D-U-N-S retrieval have been especially valuable. We appreciate your feedback on data consistency between Hoovers and D&B Connect—it's insights like yours that help us continue to improve. Thanks again for sharing your experience!

Pinabel G.

Lead Program Manager

Mid-Market (51-1000 emp.)

11/24/2025

"Exceptional Tool for Seamless Onboarding and Customer Management"

5/5

What do you like best about D&B Hoovers?

It's an incredibly powerful tool for streamlining both onboarding and ongoing management of our customers and partners. It's easy to set up from start to finish, and I love its implementation support. It includes user-friendly customizations that administrators can easily implement. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I have nothing negative to say at the moment, we are starting the process of developing our lead generation model and scoring system and this platform has been everything we needed, perfect for our needs. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

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Thank you for sharing your experience, Pinabel! We’re thrilled to hear D&B Hoovers has been a powerful tool for onboarding and customer management, and that implementation support and customizations have met your needs. We appreciate your positive feedback and are glad it’s helping your fundraising and marketing teams identify decision-makers effectively.