D&B Hoovers Reviews & Product Details

D&B Hoovers is a sales intelligence and revenue acceleration platform that helps sales, marketing, and go-to-market teams identify opportunities, prioritize outreach, and engage buyers more effectively. By combining trusted company and contact intelligence, buyer intent signals, trigger events, website activity, and AI-powered insights, D&B Hoovers helps organizations uncover in-market prospects, build targeted account lists, and connect with decision-makers at the right time. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers enables teams to improve prospecting efficiency, strengthen account-based strategies, accelerate pipeline development, and drive more predictable revenue growth.

Seller

Dun & Bradstreet

Discussions

D&B Hoovers Community

Languages Supported

Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Japanese, Korean, Norwegian, Polish, Slovak, Slovenian, Spanish, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil), Serbian (Cyrillic)

Solution Type

All-in-One

Overview by

Kevin Johnson

Used by Salesforce Marketing Cloud and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Dun & Bradstreet Solutions

(1)

See how Dun & Bradstreet products can work together to solve real problems.

D&B Hoovers Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is D&B Hoovers, and what problem is it built to solve?

D&B Hoovers is a business intelligence and sales intelligence platform used to research companies, assess markets and competitors, and identify prospects and contacts. It helps users bring company information together for prospecting, verification, and market research.

What languages does D&B Hoovers support?

D&B Hoovers supports 14 languages, including Chinese (Simplified), Chinese (Traditional), Croatian, Czech, and Danish, among others.

What company sizes and industries is D&B Hoovers the best fit for?

D&B Hoovers has a broad reviewer-reported fit across small, mid-market, and enterprise organizations, with users working in a range of industries.

Company sizes: Small businesses, mid-market organizations, and enterprises.
Consumer services: A prominent area of use.
Technology: Information technology and computer software.
Manufacturing: Including industrial and electronics businesses.
Financial services and consulting: Both appear among the represented industries.

What customer support options does D&B Hoovers provide, and how do users find the overall support experience?

Support is available through email/help desk, chat, and phone. The experience is mixed: users describe helpful, responsive assistance and effective training, while others report slow responses or difficulty resolving issues.

What is the experience like for teams switching to D&B Hoovers from another tool?

Teams moving from other prospecting and company-research tools have looked to D&B Hoovers for company-data coverage, contact information, corporate relationships, and CRM workflows. Alternatives mentioned include prospecting and contact databases such as Apollo, ZoomInfo, RocketReach, and Lusha, as well as company-research tools such as Orbis and PrivCo. The transition can offer richer company context or a better fit on price and Salesforce use, though experiences with data quality and setup vary.

What tools and platforms does D&B Hoovers integrate with, and how do these integrations help users get more value from the product?

D&B Hoovers offers six integrations, and Salesforce is the integration most clearly reflected in day-to-day use. It can bring company and contact information into CRM workflows, helping with account enrichment and reducing manual transfer work; users also note that configuration and data syncing can take refinement.

What features or capabilities could make D&B Hoovers even more useful?

D&B Hoovers could be more useful with fresher, more complete data and more flexible search, list-building, and export workflows.

Refresh and verify company and contact details more consistently, especially for smaller, newer, and international businesses.
Make search and filtering more flexible, including more granular industry criteria and more complex queries.
Simplify list management and exports, with easier customization and less friction when handling larger lists.

G2 reviews are authentic and verified.

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Muhammed A.

Technical Project Manager

Logistics and Supply Chain

Small-Business (50 or fewer emp.)

Originally submitted 7/21/2026

"Quick D-U-N-S Registration with Responsive, Helpful Support"

4.5/5

What do you like best about D&B Hoovers?

I used D&B Hoovers to register the startup I work for, CargoX, globally and get a D-U-N-S number. The process itself was quick, which I didn't fully expect given how registrations like this can sometimes drag on. Customer service was responsive and genuinely helpful whenever I had questions along the way, which made the whole experience smoother than I anticipated. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The one thing I'd flag is the pricing — it felt a bit high, especially for a startup where every cost gets scrutinized closely. It's not enough to outweigh the value we got from the quick registration process and solid support, but it's worth knowing going in that it's not the cheapest option out there. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers solved a specific problem for us with Google Play and the App Store — both require a verified D-U-N-S number to register as a business developer account before you can publish an app. Getting that number quickly through D&B Hoovers meant we didn't get stuck waiting or blocked from launching our mobile app on either platform. It turned what could've been a frustrating bottleneck into a quick, straightforward step. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Appreciate the feedback, Muhammed. We're glad the D‑U‑N‑S registration process was straightforward and that our support team helped make the experience a smooth one. We also understand that pricing is an important consideration for startups, and we appreciate you sharing your perspective. Thanks for taking the time to share your experience with D&B Hoovers.

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Jozef L.

Account Manager 2, Inside Sales

Computer Hardware

Enterprise (> 1000 emp.)

10/12/2026

"User-Friendly Business Intelligence with Minor Search Hiccups"

5/5

What do you like best about D&B Hoovers?

I like how I can find most senior contacts, links to LinkedIn, webpages, and DUNS Numbers using D&B Hoovers. The initial setup was very easy for me, and I managed to start using it immediately with no training. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I find the full text searching could be better. If I enter a company name with the wrong letter or symbol, the search is unsuccessful. It would be helpful if it could suggest companies with similar names. Also, the integration with Salesforce could be improved. Currently, I have to input the company name again when switching from Salesforce to D&B Hoovers, which could be streamlined by allowing me to just type the name in one tool. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Thank you for your wonderful feedback, Jozef! It's great to hear that D&B Hoovers has made it easy to find senior contacts, LinkedIn links, and DUNS Numbers right from the start and that the setup was smooth for you.

We appreciate you sharing your thoughts on the search functionality and Salesforce integration. That kind of specific, practical feedback is genuinely useful, and it's clear you've thought through how the experience could work better for your workflow.

Verified User

Enterprise (> 1000 emp.)

10/1/2026

"D&B Hoovers: A Must-Have for B2B Market Intelligence"

5/5

What do you like best about D&B Hoovers?

I enjoy using D&B Hoovers for its extensive datablocks and easy-to-use interface. It makes filtering audiences extremely straightforward, and I like how I can pivot between audiences, browse specific records, and edit the layout before exporting. The ability to save layouts for reuse is also a big plus. Overall, these features contribute to a seamless experience when sizing up opportunities and building account lists for sales and marketing. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Sometimes when I "Get Net New" records, it doesn't capture all of them and only a fraction. I have to keep clicking "Get Net New" again until all records are in my account. It's strange, but I presume it's a bug in their system. This is the only real issue I've had with it. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

We are delighted to hear that D&B Hoovers has been a valuable part of your sales and marketing workflow. It's great to know that the data, filtering capabilities, and layout customization are making it easier to identify opportunities and build targeted account lists.

Regarding the "Get Net New" experience you described, that does sound like something worth looking into. If it continues to be an issue, feel free to reach out to us at feedback-reviews@dnb.com so we can take a closer look. We appreciate you sharing both the highlights and the honest feedback.

Jeanette C.

Sales Support

Small-Business (50 or fewer emp.)

10/1/2026

"Hoovers Makes Daily Company Verification Easy"

4.5/5

What do you like best about D&B Hoovers?

I need to verify companies on a daily basis, and Hoovers has been extremely helpful for that. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

If someone didn’t enter it correctly, it can be a bit tricky to find certain companies. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Your positive feedback means a lot to us, Jeanette. It's great to hear that D&B Hoovers has been a reliable part of your daily company verification process — knowing you're working with legitimate businesses is exactly the kind of confidence the platform is built to support. We appreciate your note about search accuracy when data hasn't been entered consistently, and that's a fair point worth keeping in mind as you navigate the platform.

Marie J.

Associate Consultant

Enterprise (> 1000 emp.)

2/4/2026

"All Company Insights in One Place: Hierarchy, Address & Industry"

4.5/5

What do you like best about D&B Hoovers?

It shows company hierarchy, location address and industry all in one place. It helps me a lot during my work, because other systems/platforms don't have this all information in one place and I can't work with them (trust me I tried). I love the Expand all button in corporate hierarchy and also filter choices during search. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories are not the same as in our company system, so it makes it a little bit difficult to find out in which industry the company really works in. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

For my work I need a lot of information about company I don't know. Sometimes you may google those, but not all of the time. D&B helps me a lot with this problem and have all of the relevant information that I need in one place. Using this save me a significant amount of time during my work. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Marie, thanks for taking the time to share this. Great to hear D&B Hoovers helps you bring hierarchy, location, and industry details together in one place and that the corporate tree and filtering make your work easier. I appreciate you noting the differences you sometimes see in industry categorizations and we’ll make sure that’s captured. Thanks again for the review.

Dalibor V.

Senior Data Steward

Enterprise (> 1000 emp.)

2/5/2026

"Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers"

4/5

What do you like best about D&B Hoovers?

I like that D&B Hoovers has up-to-date data and the system is fast and smooth to use. I can easily view the corporate family, which is clearly and visually well presented. It helps me quickly understand company structures. Interaction with the D&B team is also very good, as updates or new company records are handled quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

At the moment, I do not dislike anything about D&B Hoovers. The service meets my needs well and works as expected. Overall, I am very satisfied with the platform and the support. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers helps verify whether a customer really exists and if the information they provide during registration is correct. It allows me to confirm that the Tax ID belongs to the right company and to check the legal address. I can also see relationships between companies if they exist. This reduces risk and helps ensure our data is accurate. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Dalibor, thanks for sharing your experience. Great to hear Hoovers feels fast, up‑to‑date, and that the corporate family view helps you quickly understand company structures. Glad the support team has been helpful as well. Appreciate you taking the time to leave a review and share how the platform supports your verification and risk‑reduction work. Thanks again!

Sonny L.

VP of Sales/Marketing

Small-Business (50 or fewer emp.)

5/26/2026

"Large Dataset, but Bugs and Poor Support as well as out dated contacts Undermine Value"

1/5

What do you like best about D&B Hoovers?

I really like that they hey a large data set. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you’re not really getting the full window to use your credits. With how the credits work, you’re really only getting about 75 leads per month, not actually 150.you will spend hours on the line with them Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Appreciate the candid feedback, Sonny. We’re glad the dataset is delivering value, though we understand how issues with contacts, billing consistency, and support can impact the experience. That’s not where we want things landing, and we’re taking a closer look internally. If you’re open to sharing more context, you can reach me directly at johnsonk@dnb.com

Mau B.

Systems Support Engineer

Enterprise (> 1000 emp.)

2/10/2026

"Reliable and efficient tool for company research"

5/5

What do you like best about D&B Hoovers?

Its reliable company data and easy-to-use interface.

The depth and accuracy of firmographic and financial information.

How quickly I can find and validate company insights.

The strong search filters and detailed company profiles.

It helps me save time when researching companies and prospects. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Occasional data gaps or outdated information.

The interface can feel a bit slow at times.

Limited customization in reports and exports.

Some advanced features are not very intuitive.

Coverage can vary for smaller or international companies. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

It solves the problem of finding reliable company data, helping me make faster, better decisions.

It centralizes company and firmographic data, saving me research time.

It helps identify and qualify prospects more efficiently.

It reduces manual research by providing verified business insights.

It improves accuracy when analyzing companies and markets. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Mau, thanks for taking the time to share your experience with D&B Hoovers. It is great to hear the platform’s company data, search filters, and detailed profiles are helping you work through research and prospecting more efficiently. I appreciate your notes about customization and the experience with speed and advanced features. That kind of feedback is always useful. Glad to know the tool is helping you make quicker, more informed decisions and reducing the time you spend tracking down insights.

Verified User in Legal Services

Small-Business (50 or fewer emp.)

Originally submitted 2/5/2026

"Comprehensive Business Database with Excelent Responsive Support"

4/5

What do you like best about D&B Hoovers?

There are two things I like about D&B Hoovers compared with other platforms. First, D&B can be considered a comprehensive database of business entities. Second, the support service is awesome. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about the progress. Most of the time, they can identify the issue and resolve it quickly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

They upgrade the platform several times a year. During these upgrade periods, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi there, thanks for the review. Great to hear D&B Hoovers serves as a comprehensive source for business information and that the support team has been responsive and helpful when you need them. I appreciate you noting the slowdown you’ve experienced during upgrade periods and we’ll make sure that feedback is captured. Thanks again for sharing your experience.

Melissa W.

2/10/2026

"Accurate Data with Room for Further Enhancement"

4/5

What do you like best about D&B Hoovers?

I like that the data is accurate in D&B Hoovers. When we used a list, there were very few email bounce backs, which shows the accuracy of the data. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas and size and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people at the wrong contact information. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

There is additional data that we would love to have like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. Review collected by and hosted on G2.com.

Response from Kevin Johnson of D&B Hoovers

Hi Melissa, thanks for sharing such detailed feedback. Great to hear the accuracy and diversity of the data in D&B Hoovers helps with your marketing work, prospecting, and grant‑related reporting. I appreciate you calling out the interest in more exportable fields, additional diversity attributes, EIN data, and integrations with your AMS. We’ll make sure that feedback is captured. Thanks again for the review.