Certona Reviews & Product Details

Certona Overview

What is Certona?

Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers over 100 billion unique experiences each month. Trusted by more than 500 brands and retailers in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints. Recognized by Gartner as a Leader in the 2018 & 2019 Magic Quadrant for Personalization Engines, Certona is also ranked as the leading personalization provider by Internet Retailer to the Top 1000 and leader for 11 consecutive years to the Top 500. Certona was acquired by Kibo in February 2019. www.certona.com

Certona Details
Website
Languages Supported
English
Product Description

Part of the Kibo Unified Commerce Cloud, Certona Personalization is the leading real-time, AI-driven omnichannel personalization solution.


Seller Details
Seller
Kibo Software, Inc.
Company Website
Year Founded
2015
HQ Location
Dallas, Texas
Twitter
@Kibocommerce
549 Twitter followers
LinkedIn® Page
www.linkedin.com
364 employees on LinkedIn®

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Certona Reviews

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Digital Marketing Assistant
Consumer Goods
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

They’re really follow with their clients. The platform is complete and easy to use. They have so many solutions for recommendations and reduce the bounce rate. Really good to personalize your site. Review collected by and hosted on G2.com.

What do you dislike?

Coding is really long sometimes but otherwise everything is good. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have a higher demand, AOV, items per order. Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

As I help drive my company's website experience initiatives, it's easy to see the value in providing a shopping experience that serves up personalized recommendations and helps automate the process of getting the right product in front of the customer as quickly as possible. Certona offers solutions to make sure your customers are getting the experience they've come to expect as savvy online shoppers. Review collected by and hosted on G2.com.

What do you dislike?

Implementation has been a very rocky road, we are still waiting to realize the full functionality that we signed on to receive almost a year after first signing with them. We asked about the availability of specific features in their search tool during our sales calls, were promised the functionality we requested was available and then after signing learned that their current version of the tool didn't offer the features we need. So we haven't gone live with that yet either. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be prepared for a lengthy implementation process. This includes having to follow up often with your account rep to ensure progress is being made. Also, like most vendors, be wary of promises made by the sales team. Vet any must have technical requirements with your own technical team and a member of their technical team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Besides having an automated, data driven way to serve up a personalized experience for our customers Certona also is giving us valuable insight into how our customers are interacting with the recommendations which in turn allows us to continue to improve the overall experience. Review collected by and hosted on G2.com.

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ER
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Smart people who have developed a turn key approach to using your own selling data to identify other items that customers should be buying. Review collected by and hosted on G2.com.

What do you dislike?

Although they have a lot of data, they do not use it as well and for as many things as I think they can. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Upselling customers with related products or products that others have also purchased. We have realized an increase in sales. Review collected by and hosted on G2.com.

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Digital Strategy Manager
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Certona has been great for us. Implementation was straightforward and we saw nearly immediate results and improvements in our on-site recommendations performance. We are able to adjust on the fly but also have a great support team who is willing to help us great the best in class experience we are looking for. Review collected by and hosted on G2.com.

What do you dislike?

I don't like that the user interface is a bit dated and not the easiest to use, but it gets the job done. I have also found that sometimes the dashboards and reporting include data that is questionable. However, the Certona team has been prompt to address any issues and resolves them as quickly as they can. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Certona is a great tool if you are looking to make an investment to provide your customers with a great cross selling onsite functionality. We have seen great improvements in our conversion key performance metrics and are seeing continuous improvement as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to provide our customers with more relevant product recommendations that ultimately leads to higher conversion for us. We want to create a best-in-class experience for our customers and Certona has been one of the key components in driving this forward. Review collected by and hosted on G2.com.

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