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E-Commerce Personalization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best E-Commerce Personalization Software for Small Businesses

    Products classified in the overall E-Commerce Personalization category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business E-Commerce Personalization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business E-Commerce Personalization category.

    In addition to qualifying for inclusion in the E-Commerce Personalization Software category, to qualify for inclusion in the Small Business E-Commerce Personalization Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 E-Commerce Personalization Software for Small Businesses

    • ActiveCampaign
    • Drip
    • Moosend
    • Emarsys
    • Nosto
    • CommentSold
    • WebEngage
    • Segmentify
    • Webtrends Optimize

    Compare Small Business E-Commerce Personalization Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (6,941)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$9 Per Month - Paid Yearly

    ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

    (417)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$19 per month

    Drip is a marketing automation engine, giving marketers the tools they need to build stronger and more profitable relationships with their customers at scale. More than 27,000 marketers around the world utilize Drip's comprehensive tracking, hyper-segmentation, and robust email marketing automation to grow their businesses. Graduate from simple email platforms, bloated CRMs, and overhyped marketing automation tools, and make more money with Drip.

    (256)4.7 out of 5
    Entry Level Price:$0 for life

    With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, and subscription forms. Get meaningful campaign reports and watch your statistics feed in real-time. You can test Moosend for as long as you like with our free forever plan as long as you have less than 1,000 s

    (233)4.3 out of 5
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    Emarsys is an omnichannel marketing automation solution, part of the SAP Customer Experience portfolio. Comprising a customer data platform wth fully integrated multichannel campaign management, personalization, segmentation and analytics dashboards, it is supported by dozens of additional features and add-ons. Our fully automated customer lifecycle workflows are crowdsourced from leading brands in your industry that accelerate time to value, deliver superior 1:1 experiences and produce measura

    (71)4.7 out of 5 is e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. automatically analyzes behavior, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized ominichannel shopping experiences today.

    (98)4.6 out of 5

    At Nosto, we acknowledge that every customer is unique. In fact, that’s what we’re all about! Nosto automatically predicts and delivers the most relevant shopping experiences in real-time to every individual customer. All this to increase your customer engagement and maximize the revenue potential for your business. At the core of it all is our Ecommerce Intelligence Engine™ that uses advanced machine learning algorithms, which unlike other personalization technologies, have exclusively been t

    (32)4.9 out of 5
    Entry Level Price:$49 + 5% of sales /month

    CommentSold is the #1 comment selling platform and complete e-commerce solution powering 4K+ online retailers. With CommentSold, retailers post images, videos, and live videos on Facebook and Instagram, and shoppers comment “sold” to purchase items. Behind the scenes, we are a full e-commerce stack for small businesses, providing social selling tools, personalized websites, white-labeled mobile apps, and a complete backend for intake, inventory management, and shipping/fulfillment.

    (128)4.5 out of 5
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    WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notificati

    (26)4.6 out of 5

    If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage ov

    (101)4.9 out of 5
    Entry Level Price:Starting at £179 per month

    We help businesses increase their online conversions, allowing experimentation without restrictions. To maximise the ROI from their website and other digital assets with informed, data-driven decisions. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of others tools. Client or Server-side testing is available and a selection of SDKs for Mo

    (94)4.5 out of 5

    iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate increment

    (65)4.5 out of 5
    Entry Level Price:Starting at $3.890 /Year

    Omniconvert's Explore is a conversion rate optimization tool which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT department. The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to

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    Check out the G2 Grid® for the top E-Commerce Personalization Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Webtrends Optimize
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    Learn More About E-Commerce Personalization Software

    What is E-Commerce Personalization Software?

    E-commerce personalization software helps online businesses easily cater their offerings to each specific customer. This may take the form of personalized emails, coupons, or product recommendations. The goal is to increase sales by enticing customers with a personalized experience so they will buy more in a single transaction and become a returning customer.

    In many cases, this personalization is fueled by artificial intelligence, taking a customer’s browsing and purchase history and curating personalized recommendations. The tool should also be able to measure the success of its recommendations and other personalization efforts to better refine them in the future.

    Key Benefits of E-Commerce Personalization Software

    • Increased customer conversion
    • Insights into customer behavior and customer retention
    • Unified messaging across multiple platforms

    Who Uses E-Commerce Personalization Software?

    E-commerce personalization software is generally used by online store owners and those creating or marketing e-commerce businesses. Personalization is a perk for customers that encourages increased sales and conversion, but it can also provide data to the business about customer activity and site usage.

    Online store owners — For e-commerce business owners, personalization makes their store more attractive to existing customers while also providing multiple opportunities to convert new customers. Given that implementing e-commerce personalization is relatively easy, provided the tool chosen can integrate with your existing store, business owners can get started almost immediately.

    Website builders — Those who build e-commerce websites and stores can include personalization to improve the user experience. Depending on how the e-commerce personalization software is implemented, website builders and designers may want to bake it directly into the store itself, rather than relying on an add-on.

    Marketers — E-commerce personalization also extends to marketing materials and customer communication, so marketers can also benefit from these tools. By creating personalized marketing campaigns and customer outreach, marketers can ensure they are reaching out to the right people with the right information to more easily convert them to customers.

    What are the Common Features of E-Commerce Personalization Software?

    Artificial intelligence — Much of e-commerce personalization is fueled by artificial intelligence and machine learning. The software algorithm uses customer data to determine the best possible products and offers for each individual customer by using purchasing data from other customers. The longer the algorithm is in use, the better the recommendations will become.

    Product recommendations — One main use of e-commerce personalization software is a “recommended products" display based on a customer’s purchases or viewing history. This will hopefully funnel them into additional purchases or help convert new customers who aren’t quite sure what they are looking for yet.

    Personalized messaging — Customers appreciate messaging that feels personal, so being able to automatically generate personalized emails, texts, and other communications helps improve customer service with very little effort. If customers feel that your business cares about them as individuals, they will be more likely to return.

    Loyalty management — E-commerce personalization can help build loyalty by creating a better, more personalized customer experience, but it can also help create a loyalty program that rewards customers for returning or referring new customers. Using the data from the personalization engine, customers can be sent offers that cater to their specific interests or rewarded for repeat purchases.

    Reports and analytics — Artificial intelligence runs on data, and the more data the better. Since e-commerce personalization solutions run on and collect large amounts of customer data, that data can then be turned into visual reports and other analytics so you can get a bird’s eye view of your customers’ demographics and overall purchasing habits. This can help business owners make better, more informed decisions as they build their business.

    Personalized offers and discounts — Using a customer’s purchase history or product viewing history, e-commerce personalization software can potentially send targeted offers and discounts to incentivize a purchase. This combines the personal messaging and product recommendation features to one purpose.