Epsilon Accelerate

146 reviews

Most ecommerce businesses struggle with personalization. Scale up your personalized experiences easily with Yieldify's platform and services.

Epsilon Retail Media

26 reviews

Epsilon Retail Media is a comprehensive retail media platform that empowers retailers and brands to effectively manage and optimize their advertising campaigns across both on-site and off-site channels. By integrating advanced identity resolution and artificial intelligence, the platform delivers personalized and measurable marketing solutions that enhance customer engagement and drive sales. Key Features and Functionality: - Unified Platform: Combines on-site and off-site retail media capabilities within a single, self-serve interface, enabling seamless campaign management. - Advanced Identity Resolution: Utilizes Epsilon's CORE ID technology, which encompasses over 300 million global privacy-protected consumer identifiers, to provide a comprehensive view of customers across various touchpoints. - AI-Driven Decisioning: Employs artificial intelligence to analyze shopper behavior and optimize ad content, bidding strategies, and placement decisions in real-time. - Omnichannel Activation: Supports advertising across multiple channels, including sponsored products, display ads, video, connected TV, digital screens, and email, ensuring consistent messaging throughout the customer journey. - Privacy-Centric Data Collaboration: Features clean room technology that allows retailers and brands to securely collaborate on permissioned data, optimizing sales strategies in a privacy-safe environment. Primary Value and Solutions Provided: Epsilon Retail Media addresses the growing need for retailers and brands to effectively reach and engage consumers in a fragmented digital landscape. By offering a unified platform that integrates on-site and off-site media capabilities, it enables advertisers to extend their reach beyond owned channels, maximizing monetization opportunities. The platform's advanced identity resolution and AI-driven decisioning ensure that marketing efforts are personalized and efficient, leading to increased sales and a higher return on advertising spend. Additionally, its privacy-centric approach to data collaboration allows for secure and compliant optimization of marketing strategies, making it a valuable tool for navigating the complexities of modern retail advertising.

Epsilon Digital

25 reviews

Epsilon Digital is a comprehensive digital advertising solution designed to help brands effectively connect with consumers across various channels. By leveraging advanced data analytics and a robust identity management platform, Epsilon Digital enables personalized marketing strategies that drive measurable business outcomes. Key Features and Functionality: - Targeting Capabilities: Epsilon Digital offers precise audience targeting based on demographics and behavioral variables, ensuring that marketing efforts reach the most relevant consumers. - Retargeting: The platform allows for retargeting previous site visitors across the web, enhancing conversion rates by re-engaging interested users. - Geo-Targeting: Advertisers can tailor ads based on consumers' geographic locations, such as region, state, or designated market area (DMA, to deliver more localized and relevant content. - Contextual Targeting: Epsilon Digital matches ads with specific content on a site or page, ensuring that advertisements are contextually relevant to the audience. - Cross-Device and Cross-Channel Capabilities: The platform supports functions like targeting, frequency capping, budget pacing, and creative optimization across multiple devices and channels, including display, video, audio, and mobile. - Machine Learning Optimization: Epsilon Digital utilizes machine learning to optimize bidding strategies, enhancing return on investment (ROI for advertisers. - Custom Reporting and API Integrations: The platform provides customizable reports tailored to specific metrics and key performance indicators, along with APIs for seamless integration with other software and platforms. Primary Value and Solutions Provided: Epsilon Digital empowers brands to harness the power of their first-party data, enabling personalized and effective marketing campaigns. By connecting advertisers with real consumers across all channels and the open web, the platform drives performance while respecting and protecting consumer privacy. Its comprehensive identity graph and advanced targeting capabilities allow marketers to reach the right audience with the right message, leading to improved engagement, higher conversion rates, and measurable business growth.

Epsilon Messaging

18 reviews

Use the power of digital messaging to create human connections in the moments that matter

Epsilon Services

16 reviews

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.

Epsilon Identity: CoreID

9 reviews

Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Agility Unite, you spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

Epsilon Data

3 reviews

Epsilon Data is a comprehensive suite of data solutions designed to empower businesses with deep consumer insights and advanced analytics. By leveraging Epsilon's extensive proprietary data assets and cutting-edge technology, organizations can enhance their marketing strategies, personalize customer interactions, and drive measurable outcomes. Key Features and Functionality: - Extensive Consumer Data Assets: Access to a vast repository of consumer data, including demographics, behaviors, and preferences, enabling precise audience segmentation. - Identity Resolution: Utilize Epsilon's people-based identity graph to accurately identify and connect with real individuals across various channels and devices. - Data Enrichment: Enhance existing customer data with additional attributes to gain a more comprehensive understanding of the target audience. - Predictive Analytics: Apply machine learning models to predict consumer behaviors and preferences, facilitating proactive marketing initiatives. - Omnichannel Activation: Seamlessly integrate data insights across multiple marketing channels, including email, digital media, direct mail, and more. Primary Value and Solutions Provided: Epsilon Data addresses the challenge of fragmented and incomplete customer information by offering a unified, data-driven approach to marketing. Businesses can achieve: - Enhanced Customer Understanding: Gain a 360-degree view of customers to tailor marketing efforts effectively. - Improved Personalization: Deliver relevant and timely messages that resonate with individual consumers, increasing engagement and loyalty. - Optimized Marketing Performance: Leverage data-driven insights to refine strategies, allocate resources efficiently, and maximize return on investment. - Compliance and Privacy Assurance: Navigate the complexities of data privacy regulations with Epsilon's commitment to ethical data usage and consumer trust. By integrating Epsilon Data into their operations, organizations can transform raw data into actionable insights, fostering meaningful customer relationships and driving sustainable business growth.

Epsilon Loyalty

2 reviews

Agility Loyalty is designed to convert even the most casual customers into lifelong fans.

Epsilon Clean Room

0 reviews

Epsilon PeopleCloud Prospect is a privacy-safe data clean room solution designed to help brands analyze their best customers and efficiently acquire new ones. By integrating a brand's first-party data with Epsilon's proprietary data, Prospect enables marketers to uncover valuable insights, develop targeted digital media strategies, and activate customer and prospect audiences across various channels and devices. This platform empowers data scientists and marketers to perform customer marketing and prospecting in a secure environment, ensuring compliance with privacy regulations while enhancing marketing effectiveness. Key Features and Functionality: - Privacy-Safe Data Clean Room: Provides a secure environment for data analysis, ensuring compliance with privacy regulations. - Customer and Prospect Analysis: Enables brands to analyze their best customers and efficiently acquire new ones by integrating first-party data with Epsilon's proprietary data. - Digital Media Strategy Development: Facilitates the creation of targeted digital media strategies to reach in-market customers and prospects across channels and devices. - Audience Activation: Allows for the activation of customer and prospect audiences, enhancing marketing effectiveness. - Designed for Data Scientists and Marketers: Built to support both data scientists and marketers in performing customer marketing and prospecting. Primary Value and Problem Solved: Epsilon PeopleCloud Prospect addresses the challenge of effectively analyzing and acquiring customers in a privacy-compliant manner. By providing a secure data clean room, it enables brands to integrate and analyze data from multiple sources, uncovering valuable insights that inform targeted marketing strategies. This leads to more efficient customer acquisition, improved marketing effectiveness, and enhanced customer relationships, all while ensuring compliance with privacy regulations.