Epsilon Accelerate

146 reviews

Most ecommerce businesses struggle with personalization. Scale up your personalized experiences easily with Yieldify's platform and services.

Epsilon Retail Media

26 reviews

Epsilon Retail Media is an advanced retail media platform that integrates artificial intelligence with person-based identity solutions to enhance advertising effectiveness for retailers and brands. By leveraging Epsilon's proprietary CORE ID and CORE AI technologies, the platform enables precise targeting and personalized ad delivery across both on-site and off-site channels. This unified approach allows advertisers to connect with consumers throughout their purchasing journey, optimizing engagement and driving measurable outcomes. Key Features and Functionality: - Unified On-Site and Off-Site Advertising: Combines on-site and off-site retail media capabilities within a single platform, allowing brands to manage comprehensive campaigns seamlessly. - AI-Driven Targeting: Utilizes CORE AI to analyze over 5,000 variables in milliseconds before placing a bid, ensuring ads are served to the most relevant audience segments. - Person-Based Identity Resolution: Employs CORE ID to accurately identify and connect with consumers across various channels, enhancing targeting precision without relying on third-party cookies. - Comprehensive Attribution Models: Offers detailed attribution methodologies, including direct platform attribution, halo attribution, and in-store attribution, to measure the impact of advertising efforts on sales. - Diverse Ad Formats: Supports multiple ad types such as product ads, static banners, responsive banners , and brand pages, providing flexibility in campaign design. Primary Value and User Solutions: Epsilon Retail Media addresses the challenges of fragmented advertising landscapes and the deprecation of third-party cookies by offering a privacy-centric, identity-led solution. For retailers, it maximizes monetization opportunities by extending reach beyond owned channels and providing transparent measurement tied to actual sales. For brands, it ensures efficient media spend by delivering personalized, contextually relevant ads to in-market consumers, thereby enhancing engagement and driving higher conversion rates. The platform's AI capabilities and comprehensive attribution models empower users to make data-driven decisions, optimizing campaign performance and return on investment.

Epsilon Digital

25 reviews

Epsilon Digital is a comprehensive digital advertising solution designed to help brands effectively connect with consumers across various channels. By leveraging advanced data analytics and a robust identity management platform, Epsilon Digital enables personalized marketing strategies that drive measurable business outcomes. Key Features and Functionality: - Targeting Capabilities: Epsilon Digital offers precise audience targeting based on demographics and behavioral variables, ensuring that marketing efforts reach the most relevant consumers. - Retargeting: The platform allows for retargeting previous site visitors across the web, enhancing conversion rates by re-engaging interested users. - Geo-Targeting: Advertisers can tailor ads based on consumers' geographic locations, such as region, state, or designated market area (DMA, to deliver more localized and relevant content. - Contextual Targeting: Epsilon Digital matches ads with specific content on a site or page, ensuring that advertisements are contextually relevant to the audience. - Cross-Device and Cross-Channel Capabilities: The platform supports functions like targeting, frequency capping, budget pacing, and creative optimization across multiple devices and channels, including display, video, audio, and mobile. - Machine Learning Optimization: Epsilon Digital utilizes machine learning to optimize bidding strategies, enhancing return on investment (ROI for advertisers. - Custom Reporting and API Integrations: The platform provides customizable reports tailored to specific metrics and key performance indicators, along with APIs for seamless integration with other software and platforms. Primary Value and Solutions Provided: Epsilon Digital empowers brands to harness the power of their first-party data, enabling personalized and effective marketing campaigns. By connecting advertisers with real consumers across all channels and the open web, the platform drives performance while respecting and protecting consumer privacy. Its comprehensive identity graph and advanced targeting capabilities allow marketers to reach the right audience with the right message, leading to improved engagement, higher conversion rates, and measurable business growth.

Epsilon Messaging

18 reviews

Use the power of digital messaging to create human connections in the moments that matter

Epsilon Services

16 reviews

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.

Epsilon Identity: CoreID

9 reviews

Agility Unite, our multichannel marketing platform, consolidates and integrates the features and functionality typically found in standalone marketing tools and nonintegrated marketing clouds. With Agility Unite, you spend more time marketing and eliminate the need to manage a complex integration of multiple databases, identities and applications.

Epsilon Data

3 reviews

Epsilon Data is a comprehensive suite of data solutions designed to empower businesses with deep consumer insights and advanced analytics. By leveraging Epsilon's extensive proprietary data assets and cutting-edge technology, organizations can enhance their marketing strategies, personalize customer interactions, and drive measurable outcomes. Key Features and Functionality: - Extensive Consumer Data Assets: Access to a vast repository of consumer data, including demographics, behaviors, and preferences, enabling precise audience segmentation. - Identity Resolution: Utilize Epsilon's people-based identity graph to accurately identify and connect with real individuals across various channels and devices. - Data Enrichment: Enhance existing customer data with additional attributes to gain a more comprehensive understanding of the target audience. - Predictive Analytics: Apply machine learning models to predict consumer behaviors and preferences, facilitating proactive marketing initiatives. - Omnichannel Activation: Seamlessly integrate data insights across multiple marketing channels, including email, digital media, direct mail, and more. Primary Value and Solutions Provided: Epsilon Data addresses the challenge of fragmented and incomplete customer information by offering a unified, data-driven approach to marketing. Businesses can achieve: - Enhanced Customer Understanding: Gain a 360-degree view of customers to tailor marketing efforts effectively. - Improved Personalization: Deliver relevant and timely messages that resonate with individual consumers, increasing engagement and loyalty. - Optimized Marketing Performance: Leverage data-driven insights to refine strategies, allocate resources efficiently, and maximize return on investment. - Compliance and Privacy Assurance: Navigate the complexities of data privacy regulations with Epsilon's commitment to ethical data usage and consumer trust. By integrating Epsilon Data into their operations, organizations can transform raw data into actionable insights, fostering meaningful customer relationships and driving sustainable business growth.

Epsilon Loyalty

2 reviews

Agility Loyalty is designed to convert even the most casual customers into lifelong fans.

Epsilon Clean Room

0 reviews

Epsilon PeopleCloud Prospect is a privacy-safe data clean room solution designed to help brands analyze their best customers and efficiently acquire new ones. By integrating a brand's first-party data with Epsilon's proprietary data, Prospect enables marketers to uncover valuable insights, develop targeted digital media strategies, and activate customer and prospect audiences across various channels and devices. This platform empowers data scientists and marketers to perform customer marketing and prospecting in a secure environment, ensuring compliance with privacy regulations while enhancing marketing effectiveness. Key Features and Functionality: - Privacy-Safe Data Clean Room: Provides a secure environment for data analysis, ensuring compliance with privacy regulations. - Customer and Prospect Analysis: Enables brands to analyze their best customers and efficiently acquire new ones by integrating first-party data with Epsilon's proprietary data. - Digital Media Strategy Development: Facilitates the creation of targeted digital media strategies to reach in-market customers and prospects across channels and devices. - Audience Activation: Allows for the activation of customer and prospect audiences, enhancing marketing effectiveness. - Designed for Data Scientists and Marketers: Built to support both data scientists and marketers in performing customer marketing and prospecting. Primary Value and Problem Solved: Epsilon PeopleCloud Prospect addresses the challenge of effectively analyzing and acquiring customers in a privacy-compliant manner. By providing a secure data clean room, it enables brands to integrate and analyze data from multiple sources, uncovering valuable insights that inform targeted marketing strategies. This leads to more efficient customer acquisition, improved marketing effectiveness, and enhanced customer relationships, all while ensuring compliance with privacy regulations.