--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta\_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 641 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 641 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### SAP Engagement Cloud (formerly SAP Emarsys) Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. [(76 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326695&qs=pros-and-cons#reviews) Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. [(56 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324355&qs=pros-and-cons#reviews) Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. [(54 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1328547&qs=pros-and-cons#reviews) Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. [(45 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327401&qs=pros-and-cons#reviews) Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. [(42 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326674&qs=pros-and-cons#reviews) Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. [(40 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327798&qs=pros-and-cons#reviews) The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. [(39 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326744&qs=pros-and-cons#reviews) Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. [(32 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324552&qs=pros-and-cons#reviews) Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. [(31 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1332587&qs=pros-and-cons#reviews) Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. [(31 mentions)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1331498&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of SAP Engagement Cloud (formerly SAP Emarsys) ##### 1. Ease of Use Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. [ See 76 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326695&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "User-Friendly Interface with Segmentation Frustrations" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I use SAP Engagement Cloud (formerly SAP Emarsys) mainly for creating lifecycle programs on email and mobile channels. I appreciate its user-friendly ![Chelsea K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chelsea K.") CK Chelsea K. Enterprise (\> 1000 emp.) 3.5/5 "Effortless Campaign Setup, Needs Better Reporting" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I like how easy it is to set up a campaign with SAP Engagement Cloud (formerly SAP Emarsys) and the available tactics ##### 2. Automation Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. [ See 56 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324355&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Powerful Email & Ad Targeting, Marred by Technical Glitches" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I think it's great we're able to segment audiences in specific types, like customer lifetime value and days since last engagement, which helps us tail ![Varsha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varsha R.") VR Varsha R. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Tool with Seamless Integration and Robust Features" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of c ##### 3. Features Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. [ See 54 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1328547&qs=pros-and-cons#reviews) See Related User Reviews ![Varsha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varsha R.") VR Varsha R. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Tool with Seamless Integration and Robust Features" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of c CB Caio B. Mid-Market (51-1000 emp.) 4.5/5 "Versatile Automation, Needs Offline Integration" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The an ##### 4. Helpful Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. [ See 45 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327401&qs=pros-and-cons#reviews) See Related User Reviews ![Chelsea K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chelsea K.") CK Chelsea K. Enterprise (\> 1000 emp.) 3.5/5 "Effortless Campaign Setup, Needs Better Reporting" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I like how easy it is to set up a campaign with SAP Engagement Cloud (formerly SAP Emarsys) and the available tactics ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Mid-Market (51-1000 emp.) 3.0/5 "Powerful Automation and Segmentation, with a Learning Curve" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? SAP Engagement Cloud offers strong automation capabilities and helpful customer segmentation tools that make it easier to create targeted campaigns. T ##### 5. Personalization Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. [ See 42 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326674&qs=pros-and-cons#reviews) See Related User Reviews ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Mid-Market (51-1000 emp.) 3.0/5 "Powerful Automation and Segmentation, with a Learning Curve" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? SAP Engagement Cloud offers strong automation capabilities and helpful customer segmentation tools that make it easier to create targeted campaigns. T ![Jannick A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jannick A.") JA Jannick A. 4.0/5 "Intuitive Marketing Automation with Room for Improvement" What do you like about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Emarsys intuitive and I'm really happy with its automation options. The personal, predict, trigger, and auto features really stand out to m ### 5 Cons or Disadvantages of SAP Engagement Cloud (formerly SAP Emarsys) ##### 1. Missing Features Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. [ See 40 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327798&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "User-Friendly Interface with Segmentation Frustrations" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The new segmentation overview seems like it was developed by people who don't actually use SAP Engagement Cloud. The old one was more straightforward. ![Varsha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varsha R.") VR Varsha R. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Tool with Seamless Integration and Robust Features" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization ##### 2. Learning Curve The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. [ See 39 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326744&qs=pros-and-cons#reviews) See Related User Reviews ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Mid-Market (51-1000 emp.) 3.0/5 "Powerful Automation and Segmentation, with a Learning Curve" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting cus ![Dragan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dragan B.") DB Dragan B. Mid-Market (51-1000 emp.) 4.5/5 "Automates Marketing with Prebuilt Journeys" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Not working easily: Basic campaigns are easy to launch but advanced automation, AI logic and data modeling require solid platform knowledge. Can be im ##### 3. Difficult Learning Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. [ See 32 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324552&qs=pros-and-cons#reviews) See Related User Reviews CB Caio B. Mid-Market (51-1000 emp.) 4.5/5 "Versatile Automation, Needs Offline Integration" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Mid-Market (51-1000 emp.) 3.0/5 "Powerful Automation and Segmentation, with a Learning Curve" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting cus ##### 4. Limited Features Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. [ See 31 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1332587&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "User-Friendly Interface with Segmentation Frustrations" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The new segmentation overview seems like it was developed by people who don't actually use SAP Engagement Cloud. The old one was more straightforward. ![Chelsea K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chelsea K.") CK Chelsea K. Enterprise (\> 1000 emp.) 3.5/5 "Effortless Campaign Setup, Needs Better Reporting" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Reporting and analytics ##### 5. Not Intuitive Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. [ See 31 mentions ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1331498&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "User-Friendly Interface with Segmentation Frustrations" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The new segmentation overview seems like it was developed by people who don't actually use SAP Engagement Cloud. The old one was more straightforward. ![Valen T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valen T.") VT Valen T. Mid-Market (51-1000 emp.) 3.0/5 "Powerful Automation and Segmentation, with a Learning Curve" What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting cus ![Ayush b.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush b.") AB Ayush b. Small-Business (50 or fewer emp.) 7/29/2026 "Effortless Campaign Management, But Needs More Integrations" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I really like the ease of use with SAP Engagement Cloud. The VCE template builder is a fantastic feature, providing an easy drag and drop campaign builder from SAP Emarsys templates, which makes my work as a marketer much easier, eliminating the need for endless hours of grinding to change something as simple as a CTA color button. The campaign builder is equally impressive, allowing me to have a campaign ready to launch in just six consecutive steps. The automation center also adds to the overall functionality, making campaign execution smooth. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I find the product API missing to be a huge problem, and engagement events have limited support. We are still missing critical social media channels like Snapchat native integration. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud simplifies campaign automation and management, saving me from grinding through multiple tools. The VCE template builder and campaign builder streamline my processes, making tasks like changing a CTA color quick and easy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Supraja B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supraja B.") SB Supraja B. Machine Learning Intern Mid-Market (51-1000 emp.) 7/20/2026 "Powerful Marketing Automation with strong personalization capabilities" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the powerful marketing automation, customer segmentation, omnichannel campaign management, and AI-driven personalization features of SAP Engagement Cloud. They make it easy to deliver targeted customer experiences efficiently. The automation significantly reduces manual work and saves time. The platform helps us target specific audiences based on behavior and preferences, and omnichannel campaign management allows us to coordinate consistent messaging across email, SMS, web, and mobile, which results in better customer engagement and campaign performance. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform has a steep learning curve for new users, and reporting and analytics could be more flexible. I'd like more options to customize dashboards, easier report creation, and deeper real-time insights without relying on manual exports. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? We automate customer engagement with SAP Engagement Cloud, personalize marketing campaigns at scale, and enhance retention through targeted messaging. It saves us time by reducing manual work and allows us to target specific audiences through segmentation. Omnichannel management improves our engagement and campaign performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Lucia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucia M.") LM Lucia M. Mid-Market (51-1000 emp.) 7/13/2026 "Analytical Insights with Usability Gaps" 3.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the analytics feature of SAP Engagement Cloud (formerly SAP Emarsys), which gives me insights into my clients' behavior. It's valuable because my clients are not very digital, and the analytics provide a lot of information about their behavior. I also appreciate the automation programs that help with the platform's setup and assist in adapting to a B2B eCommerce environment. Additionally, cross-selling is important in B2B, and I find all these types of automation really useful. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? I think the way you design the emails can be more easily to use. I don't have any idea about HTML and to do designs is difficult to me. I have to do online courses and to see webinars to understand the platform. We need more courses about the platform to adapt to a B2B e-commerce. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I can send clients info about offers and promotions. The analytics feature helps me understand client behavior, revealing issues like incorrect contact details. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Arturo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arturo G.") AG Arturo G. Enterprise (\> 1000 emp.) 7/21/2026 "Powerful Automations with a Learning Curve" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I think SAP Engagement Cloud is really useful in terms of segmentation and automations. Once you get used to how it works, creating those segments and automations becomes very valuable. They save a lot of time and add value to the actions and campaigns we launch. I also appreciate that it helps me have everything in one app. Additionally, the initial setup was really easy, and after some necessary training, everything went smoothly. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? My only issue is that it is not super intuitive when it comes to creating segmentations and automations and the design of campaign templates is really complex when there are apps like Canva that make it super easy and user-friendly. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to store all contacts and send campaigns. It consolidates everything in one app, making segmentation and automations very useful once learned, saving time, and adding value to campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Sheik B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sheik B.") SB Sheik B. Accounts Payable Analyst Enterprise (\> 1000 emp.) 7/12/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Powerful Marketing Automation with Some Learning Curve" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the powerful marketing automation and personalization capabilities of SAP Engagement Cloud (formerly SAP Emarsys). It makes it easy to create targeted, multi-channel campaigns based on customer behavior and preferences. I also appreciate the real-time analytics and audience segmentation. The seamless integration with other SAP solutions helps improve campaign performance and customer engagement. I find the platform delivers significant value through its automation and personalization features despite the initial learning curve. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? There are a few areas that could be improved. The interface can feel complex for new users, and some advanced features require a steep learning curve. Creating highly customized campaigns and reports can take additional time, and deeper integrations with some third-party applications could be more straightforward. Improving navigation and simplifying advanced workflows would make the platform even easier to use. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to automate and manage customer engagement across channels, reducing manual effort. It personalizes customer interactions, segments audiences, and provides real-time analytics to improve engagement and deliver relevant marketing experiences. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Arturo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arturo G.") AG Arturo G. Roca Madrid Gallery Manager Enterprise (\> 1000 emp.) 5/20/2026 "Intuitive and Comprehensive CRM & Marketing Solution" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I find SAP Engagement Cloud to be quite intuitive and easy to use. It's really helpful with segmentation and provides advice on how to improve campaign performance. Unlike previous tools like Mailchimp and a bespoke CRM app, which weren't user-friendly and had limited features, SAP Engagement Cloud has no limitations on the actions or activations I want to create from scratch. This makes it incredibly useful for storing contacts from my company's physical spaces network and impacting them through various email campaigns for events and marketing activations. The initial setup was easy, and other than migrating contacts and understanding the difference between a contact list and a segment, the rest was intuitive, allowing us to start creating campaigns right away. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The only thing that does not really meet my expectations is the AI Analytics. It has happened to me that I have asked for concrete, complex analytics and it kept loading but never give me the results. But I understand this is something that can only improve with time. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to store our contact network and run email campaigns. It solves CRM and marketing needs, offering analytics and advice for campaign performance, and it's easy and intuitive for segmentation. Review collected by and hosted on G2.com. Show More 7/7/2026 Validated ReviewerIncentivizedSource: Seller invite ![Jasmine G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jasmine G.") JG Jasmine G. Mid-Market (51-1000 emp.) 6/11/2026 "Great for Email Campaigns, Needs Better Web Segment Flexibility" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the easy user interface of SAP Engagement Cloud, which makes navigating the platform simple. I really appreciate the ability to create seamless segments and the easy email campaign editor. The email campaign feature is particularly great, especially with the drag and drop functionality and the ability to save blocks for reuse, which I find very handy. We also often use the predict recommendation feature, which is good. The initial setup was easy too. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? Creating new content blocks is difficult without having code knowledge. The web segments could be improved as it can be hard to get specific. Not being able to segment on specific time frames and not being able to freely add without conditions is a limitation. You can only choose from viewed content in the last 30, 90, 180 days, and not other ones. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? SAP Engagement Cloud lets us send marketing emails and view customer engagement insights. It offers an easy interface and email campaign editor with drag-and-drop and reusable blocks. We use its prediction recommendation feature. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Daniel I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel I.") DI Daniel I. Online Marketing Manager Mid-Market (51-1000 emp.) 6/11/2026 "Effortless Segmentation with Powerful Integrations" 4.5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I enjoy using SAP Engagement Cloud (formerly SAP Emarsys) for our email marketing and web channels because it plays a crucial part in our customer relationship management. I like how it works with data for segmentation, allowing us to create segments, automate processes, and reactivate leads, thereby increasing efficiency. I appreciate the ease of use and the depth we can achieve with data and segmentation. Additionally, the integration with other partners is valuable for us, notably as we're looking to work with Mention Me to generate new customers at a low cost. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? We could go deeper into personalized recommendations and things like that. We would like to show personalized recommendations in a specific brand or category chosen by us. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud for targeted marketing, improving CRM. It excels at segmentation, automates reactivating leads, and boosts efficiency. The platform's integration capabilities help generate new customers at low cost. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Varsha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varsha R.") VR Varsha R. Functional SAP CX Consultant Consulting Small-Business (50 or fewer emp.) 10/29/2025 "User-Friendly Tool with Seamless Integration and Robust Features" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I find SAP Emarsys improves campaign creation with user-friendly drag and drop features, segmentation, and advanced reporting, enhancing my workload enjoyment. It offers language versatility, suggested workflows, and AI capabilities, enabling better campaigns based on behavior. Review collected by and hosted on G2.com. Show More 3/13/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 8/3/2026 "Great Email Marketing Tool with Navigation Challenges" 4/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the possibility to display a preview for emails on different devices and software, and I appreciate the big selection of different software and devices. The email preview feature is particularly valuable as it ensures that emails look good across various platforms. Also, the initial setup of SAP Engagement Cloud worked fine, which made getting started hassle-free. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The new menu/table of contents on the left is confusing and difficult to navigate. The long waiting times at the segmentation site until the page has loaded is annoying. The new standard segment page is very confusing, and even a year later, it's hard to navigate on the page. I changed back to the old page until the very end. What I find especially confusing is the fact that you can't change the criteria like 'E-mail response', 'Received E-mail', 'E-mail bounced'. We also had several automation programms that didn't launch in the recent past. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? I use SAP Engagement Cloud to maintain huge databases and send emails to large target groups. I appreciate the email preview feature, which shows how emails look on various devices and software. Review collected by and hosted on G2.com. 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