Best Enterprise E-Commerce Personalization Software

How Many E-Commerce Personalization Software Products Does G2 Track?

Total Products under this Category: 354

Category Stats (Sep 2026)

  • Average Rating: 4.57/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Recomaze AI (+2.63%) - Among all products in this category, Recomaze AI recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank E-Commerce Personalization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 37,900+ Authentic Reviews
  • 354+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Personalization Software

G2 Grid® for E-Commerce Personalization Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Bloomreach, SAP Engagement Cloud (formerly SAP Emarsys), AB Tasty, Validity Engage, SheerID, VWO Testing, and Dynamic Yield.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=ab-tasty&focus%5B%5D=validity-engage&focus%5B%5D=sheerid&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=dynamic-yield&segment=enterprise)

Insider One

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."

Average Rating: 4.7/5.0

Total Reviews: 1,411

How Do G2 Users Rate Insider One?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • User Data: 9.5/10 (Category avg: 8.7/10)
  • Targeting: 9.6/10 (Category avg: 8.6/10)
  • Content: 9.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Insider One?

  • Seller: Insider One
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Global
  • Twitter: @insiderone
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,881 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Specialist, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 46% Medium, 28% Small

What Do G2 Reviewers Say About Insider One?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insider One, appreciating quick campaign edits and automated notifications for better engagement.
  • Users value the customer engagement features of Insider One, enabling personalized communications that boost interaction and conversion.
  • Users value the personalized experience offered by Insider One, enhancing customer engagement across various channels.
  • Users are highly satisfied with the proactive support from the Customer Success team, enhancing their overall experience.
  • Users value the high engagement capabilities of Insider One, enhancing communication through personalized and timely interactions.
Cons
  • Users find the learning curve steep due to numerous features, but support helps manage the complexities.
  • Users find the difficult learning process challenging due to the platform's complexity and steep learning curve.
  • Users find the time-consuming setup process for campaigns and surveys frustrating and often delays execution.
  • Users experience poor customer support due to long wait times, despite their helpfulness once contacted.
  • Users face integration issues with Insider One, finding the process time-consuming and overly complex due to technical requirements.

What Are Recent G2 Reviews of Insider One?

What Are G2 Users Discussing About Insider One?

Bloomreach

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

Average Rating: 4.6/5.0

Total Reviews: 833

How Do G2 Users Rate Bloomreach?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • User Data: 8.8/10 (Category avg: 8.7/10)
  • Targeting: 8.9/10 (Category avg: 8.6/10)
  • Content: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Bloomreach?

  • Seller: Bloomreach
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Mountain View, CA
  • Twitter: @bloomreach_tm
    10,400 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 49% Medium, 27% Small

What Do G2 Reviewers Say About Bloomreach?

AI-generated summary from verified user reviews

Pros
  • Users find Bloomreach's ease of use exceptional, facilitating quick implementation and smooth day-to-day operations.
  • Users value the effective customer engagement features of Bloomreach, streamlining targeted communications and tracking seamlessly.
  • Users value the robust analytics features of Bloomreach, facilitating effective insights and data-driven decision-making.
  • Users greatly value the extensive reporting dashboards, intuitive interface, and exceptional support from Bloomreach, streamlining their daily tasks.
  • Users greatly appreciate the outstanding support from Bloomreach, ensuring quick resolution and a seamless experience.
Cons
  • Users find the learning curve steep, as the interface isn't intuitive initially, but documentation aids in mastery.
  • Users find the learning difficulty with Bloomreach's advanced features and initial setup to be quite frustrating.

What Are Recent G2 Reviews of Bloomreach?

What Are G2 Users Discussing About Bloomreach?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 630

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.2/10)
  • User Data: 8.5/10 (Category avg: 8.7/10)
  • Targeting: 8.8/10 (Category avg: 8.6/10)
  • Content: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

AB Tasty

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

Average Rating: 4.4/5.0

Total Reviews: 413

How Do G2 Users Rate AB Tasty?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • User Data: 7.5/10 (Category avg: 8.7/10)
  • Targeting: 8.1/10 (Category avg: 8.6/10)
  • Content: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind AB Tasty?

  • Seller: Wingify
  • Company Website:
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    336 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Chef de projet digital
  • Top Industries: Retail, Cosmetics
  • Company Size: 50% Medium, 32% Large

What Do G2 Reviewers Say About AB Tasty?

AI-generated summary from verified user reviews

Pros
  • Users find AB Tasty to be very easy to use, appreciating its intuitive interface and user-friendly analytics tools.
  • Users commend the reactive and helpful customer support from AB Tasty, enhancing their testing experience significantly.
  • Users appreciate the ease of A/B testing setup with great support and intuitive interface of AB Tasty.
  • Users value the helpful customer support from AB Tasty, enhancing their testing and optimization experiences significantly.
  • Users value the easy setup of AB Tasty, enabling quick experiments and personalisation without technical hurdles.
Cons
  • Users note the lack of straightforward integrations with Salesforce, impacting analytics and requiring manual workaround solutions.
  • Users often face testing difficulties with AB Tasty, finding the QA process cumbersome and inconsistent with live site visuals.
  • Users find the difficult learning curve for advanced features in AB Tasty can hinder initial user experience.
  • Users find the learning curve challenging, particularly with advanced features and navigation of AB Tasty's extensive options.
  • Users are disappointed by the missing native integrations, which complicates analytics and necessitates workarounds.

What Are Recent G2 Reviews of AB Tasty?

What Are G2 Users Discussing About AB Tasty?

Validity Engage

Validity Engage is an AI-native platform built for high-volume enterprise marketing teams that want every email to be better than the last. It covers the full email lifecycle: competitor intelligence, contact validation, design and testing, deliverability, and live email monitoring. Engage unifies capabilities formerly delivered across separate Validity products: (Formerly) Validity Litmus: Broken links, brand inconsistencies, and rendering issues that slip through review erode subscriber trust. Engage's email building, QA testing, spam filter testing, and accessibility checks—backed by LLM powered spelling and grammar review—catch issues before they reach a subscriber, giving teams control without slowing production. (Formerly) Validity Everest: Unnoticed deliverability issues quietly drain revenue. Engage's inbox placement and deliverability monitoring shows exactly where your emails land across every major provider, giving teams the visibility to catch problems and stay off blocklists. (Formerly) Validity BriteVerify: Invalid contact data drives up bounces and damages sender reputation. Engage's contact and email validation keeps the data behind every send accurate—automatically. It gives teams the confidence to send at scale without second-guessing the list. Engage also adds proprietary competitor intelligence, showing you what's working across the market before a campaign even sends. Sender Certification, an upgrade available with Engage, helps senders reach more inboxes—and stay there—as a trusted sender. Engage’s insights are powered by the Validity Intelligence Network, built on 25 years of exclusive partnerships, real-time visibility into inboxes worldwide, and signals from across the email ecosystem. The network spans more than 140 ISPs, tracks 35,000-plus brands, and processes 2.5 billion behavioral data points every day. Engage puts that intelligence to work through a team of agents that watch performance around the clock, recommend the next best action, and fine-tune campaigns without waiting to be asked.

Average Rating: 4.5/5.0

Total Reviews: 973

How Do G2 Users Rate Validity Engage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)
  • User Data: 9.2/10 (Category avg: 8.7/10)
  • Targeting: 7.5/10 (Category avg: 8.6/10)
  • Content: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Validity Engage?

  • Seller: Validity Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Boston, Massachusetts
  • Twitter: @TrustValidity
    1,151 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Email Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 29% Small

What Do G2 Reviewers Say About Validity Engage?

AI-generated summary from verified user reviews

Pros
  • Users value the dynamic previews of Litmus, enhancing email rendering insights across devices and clients.
  • Users value the effective email automation and personalization features of Validity Engage, boosting campaign optimization and engagement.
  • Users value the ease of use of Validity Engage, praising its intuitive interface and streamlined collaboration features.
  • Users love the detailed dynamic previews of Litmus, enhancing email design across multiple devices and platforms.
  • Users value the detailed analytics provided by Litmus for optimizing email performance across devices and clients.
Cons
  • Users find the absence of key features frustrating, particularly regarding template sharing and an undo option.
  • Users often experience slow performance with Validity Engage when switching previews and rendering email tests.
  • Users find Validity Engage to be quite expensive, with many features locked behind higher cost tiers.
  • Users express concerns about email client settings rigidity and the need for improved customization and error visibility.
  • Users are frustrated by the slow loading times for tests, negatively impacting efficiency and productivity.

What Are Recent G2 Reviews of Validity Engage?

What Are G2 Users Discussing About Validity Engage?

SheerID

SheerID is an Audience Data Platform (ADP) that helps marketers verify customer identities, collect permissioned first-party data, and reach high-value audiences with personalized experiences and protected offers in 190+ countries. Powered by IVE, the Individual Verification Engine, the platform uses 200,000+ authoritative data sources and built-in AI to verify audiences such as students, educators, military, healthcare workers, first responders, seniors, essential workers, and age. Verified data is then appended across 400+ martech and adtech platforms. The platform includes: Audience Network: Win new customers with exclusive offers based on demographic, occupational, and psychographic traits, and collect first-party data to build loyalty. Affinity Network: Reach new customers through cross-promotions with complementary brands and others within your parent company, with both you and the consumer in control. Alliance Network: Build loyalty with differentiated, exclusive, and protected offers for verified loyalty members, partner organizations, company employees, and aligned membership programs. SheerID is ISO and SOC 2 Type 2 certified and does not sell or rent verified customer data.

Average Rating: 4.3/5.0

Total Reviews: 122

How Do G2 Users Rate SheerID?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.2/10)
  • User Data: 7.8/10 (Category avg: 8.7/10)
  • Targeting: 5.8/10 (Category avg: 8.6/10)
  • Content: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind SheerID?

  • Seller: SheerID
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Portland, Oregon
  • Twitter: @SheerID
    7,441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    188 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Computer Software
  • Company Size: 43% Medium, 40% Large

What Do G2 Reviewers Say About SheerID?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SheerID, highlighting its user-friendly interface and quick setup process.
  • Users find SheerID's verification efficiency exceptional, enabling quick ID checks that boost program effectiveness and reduce abuse.
  • Users value the exceptional customer support of SheerID, enhancing their experience through helpful and collaborative assistance.
  • Users appreciate the user-friendly interface of SheerID, making ID verification quick and effortless.
  • Users value the exceptional customer experience with SheerID, praising the team's support and seamless access to the portal.
Cons
  • Users feel a lack of customization limits their ability to tailor SheerID to specific needs like school identification.
  • Users experience data inaccuracy with SheerID, leading to inefficiencies and potential reputation management issues.

What Are Recent G2 Reviews of SheerID?

What Are G2 Users Discussing About SheerID?

VWO Testing

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date.

Average Rating: 4.4/5.0

Total Reviews: 915

How Do G2 Users Rate VWO Testing?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • User Data: 7.5/10 (Category avg: 8.7/10)
  • Targeting: 8.2/10 (Category avg: 8.6/10)
  • Content: 7.9/10 (Category avg: 8.8/10)

Who Is the Company Behind VWO Testing?

  • Seller: Wingify
  • Year Founded: 2009
  • HQ Location: PARIS, France
  • Twitter: @ABTasty
    11,859 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    336 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 56% Medium, 26% Small

What Do G2 Reviewers Say About VWO Testing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of VWO Testing, facilitating straightforward management and quick access to test results.
  • Users value the responsive customer support of VWO Testing, providing quick help whenever needed for testing success.
  • Users highlight the intuitive interface of VWO Testing, enabling quick and easy A/B test management for all skill levels.
  • Users love the easy setup of VWO Testing, making test management seamless for everyone, including non-technical users.
  • Users value the intuitive analytics integration in VWO Testing, streamlining A/B testing and enhancing decision-making capabilities.
Cons
  • Users find VWO's limited features hinder effective testing, requiring extra adjustments and impacting analysis capabilities.
  • Users highlight the missing features in VWO, such as incomplete traffic analytics and limited data sharing options.
  • Users note the limitations in reporting and integration with other analytics tools hinder data accessibility and usability.
  • Users find the learning curve steep with VWO Testing, which can be overwhelming for newcomers to navigate effectively.
  • Users experience slow performance with VWO Testing, particularly when managing complex experiments or large datasets.

What Are Recent G2 Reviews of VWO Testing?

What Are G2 Users Discussing About VWO Testing?

Dynamic Yield

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years.

Average Rating: 4.5/5.0

Total Reviews: 151

How Do G2 Users Rate Dynamic Yield?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • User Data: 8.3/10 (Category avg: 8.7/10)
  • Targeting: 8.8/10 (Category avg: 8.6/10)
  • Content: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Dynamic Yield?

  • Seller: Mastercard
  • Year Founded: 1966
  • HQ Location: Purchase, NY
  • Twitter: @Mastercard
    491,448 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    52,021 employees on LinkedIn®
  • Ownership: NYSE - New York Stock Exchange

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 57% Medium, 29% Large

What Do G2 Reviewers Say About Dynamic Yield?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from Dynamic Yield's dedicated team, enhancing their overall experience and success.
  • Users commend Dynamic Yield for its advanced personalization capabilities, significantly enhancing customer journeys and driving revenue growth.
  • Users appreciate the effective A/B testing features of Dynamic Yield, enhancing customer experiences and driving conversions.
  • Users value the real-time analytics of Dynamic Yield, facilitating informed decisions and enhancing conversion rates.
  • Users appreciate the automation features of Dynamic Yield, enhancing customer experiences with ease and powerful algorithms.
Cons
  • Users experience developer dependence due to time-consuming integrations and the need for custom code for AB testing.
  • Users note some limitations in built-in analytics and features, though workarounds and improvements are anticipated.
  • Users find the integration process time-consuming, needing page-by-page work and facing challenges with AB testing.
  • Users experience analytics issues with Dynamic Yield, seeking more detailed insights for effective campaign management.
  • Users find the UI clunky and buggy, leading to a frustrating experience with manual input and recommendations.

What Are Recent G2 Reviews of Dynamic Yield?

What Are G2 Users Discussing About Dynamic Yield?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 508

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.2/10)
  • User Data: 9.0/10 (Category avg: 8.7/10)
  • Targeting: 9.1/10 (Category avg: 8.6/10)
  • Content: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @moengage
    2,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find that customer service response times and platform lag need significant improvement for a better experience.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)
  • User Data: 8.7/10 (Category avg: 8.7/10)
  • Targeting: 8.7/10 (Category avg: 8.6/10)
  • Content: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • Twitter: @webengage
    5,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users appreciate the user-friendly features of WebEngage, making it accessible and efficient for all levels of users.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users face a steep learning curve with WebEngage's complex interface and setup, hindering quick acclimatization.

What Are Recent G2 Reviews of WebEngage?

Netcore Customer Engagement Platform

Netcore is a comprehensive agentic marketing platform designed to assist businesses in achieving profitable growth through data-driven customer connections. This innovative solution is tailored for a diverse range of industries, including eCommerce, retail, banking, financial services and insurance (BFSI), enterprises, and direct-to-consumer (D2C) brands. By co-owning marketing outcomes with its users, Netcore establishes a partnership that empowers organizations to enhance their customer engagement strategies effectively. The platform's unified stack integrates several critical components, including Customer Engagement, Product Discovery, Personalization, Customer Data Platform (CDP), Email Marketing, and Communication Platform as a Service (CPaaS) channels. This integration allows businesses to create a cohesive view of their customers and their journeys, ensuring that marketing efforts are both targeted and relevant. The Netcore Context Layer and Governance Layer work in tandem to provide insights that drive informed decision-making, making it easier for marketing teams to understand customer behavior and preferences. Netcore's standout feature is its seven AI agents, which leverage a unified view of every customer across multiple channels and signals. These agents autonomously plan, execute, analyze, and optimize hyper-personalized marketing campaigns, allowing businesses to deliver tailored messages that resonate with their audience. This level of automation not only saves time but also enhances the effectiveness of marketing initiatives, ensuring that each interaction is meaningful and impactful. On a global scale, Netcore demonstrates its capabilities by powering over 50 billion emails, 5 billion push notifications, 200 million WhatsApp messages, and 1 million AI-driven interactions each month. This extensive reach underscores the platform's ability to deliver the right message on the right channel at the right time, ultimately driving customer engagement and loyalty. By utilizing Netcore, organizations can expect to enhance their marketing strategies, improve customer relationships, and achieve measurable results in their growth objectives.

Average Rating: 4.5/5.0

Total Reviews: 583

How Do G2 Users Rate Netcore Customer Engagement Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
  • User Data: 9.0/10 (Category avg: 8.7/10)
  • Targeting: 8.8/10 (Category avg: 8.6/10)
  • Content: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Netcore Customer Engagement Platform?

  • Seller: Netcore Private Limited
  • Company Website:
  • Year Founded: 1998
  • HQ Location: Mumbai, IN
  • Twitter: @netcore_cloud
    1,828 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,280 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Product Manager
  • Top Industries: Financial Services, Retail
  • Company Size: 49% Medium, 33% Large

What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Netcore's platform, particularly its intuitive drag-and-drop journey builder.
  • Users commend the exceptional customer support of Netcore, ensuring effective solutions and assistance at all times.
  • Users value the exceptional customer support from Netcore, appreciating their proactive assistance and valuable insights for engagement.
  • Users appreciate the intelligent automation and personalization in Netcore's platform, enhancing real-time customer engagement across channels.
  • Users value the intelligent automation and personalization capabilities of Netcore's platform, enhancing multi-channel customer engagement.
Cons
  • Users find the missing features such as AI automation and detailed reporting hinder effective campaign execution.
  • Users experience slow performance with report generation and campaign execution, affecting overall efficiency and satisfaction.
  • Users experience slow loading times that hinder accessing reports and delay data uploads effectively.
  • Users find the platform has a slight learning curve, with challenges in interface and journey creation clarity.
  • Users find the limited features of Netcore Customer Engagement Platform hinder their overall usability and efficiency.

What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

What Are G2 Users Discussing About Netcore Customer Engagement Platform?

Storyly

Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. With a rich set of widgets and immersive content formats, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and adaptive flows across the customer journey use behavioral data to select the right content and formats for each moment, driving more conversions, stronger retention and higher AOV. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention, build stronger connections, and turn every session into growth. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Sephora, Stradivarius, Idealo, Rossmann, Coca-Cola, Domino’s Pizza, Turkish Airlines, McDonald’s, NEXT, Swisscom, Coppel, Nestlé, William Hill, ING Bank, Pluxee, Zabka, and Flaconi. Headquartered in New York, USA, Storyly operates with offices in key global cities such as London, Amsterdam, and Istanbul, allowing it to maintain a broad reach and understanding of diverse market needs. By focusing on delivering personalized, interactive content experiences, Storyly stands out as a valuable tool for brands looking to enhance their mobile commerce strategies and drive growth in an increasingly competitive landscape. Recognitions: 💎 E-Commerce Personalization Momentum Leader in G2 2025 Fall Report 💎 Content Distribution Leader in G2 2025 Fall Report 💎 Mobile Marketing Leader in G2 2025 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022

Average Rating: 4.7/5.0

Total Reviews: 280

How Do G2 Users Rate Storyly?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • User Data: 8.6/10 (Category avg: 8.7/10)
  • Targeting: 8.4/10 (Category avg: 8.6/10)
  • Content: 9.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Storyly?

  • Seller: App Samurai
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, US
  • Twitter: @AppSamurai
    5,376 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Financial Services, Retail
  • Company Size: 46% Medium, 27% Large

What Do G2 Reviewers Say About Storyly?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Storyly, highlighting its user-friendly interface and straightforward integration.
  • Users appreciate the quick assistance from specialists at Storyly, ensuring all questions are promptly resolved.
  • Users appreciate the engaging in-app communication and easy management of content provided by Storyly.
  • Users value the exceptional customer engagement capabilities of Storyly, enhancing interactions and communication with their audience.
  • Users value the enhanced consumer engagement provided by Storyly, enjoying its innovative features and user-friendly interface.
Cons
  • Users indicate that required improvements in documentation and personalization could enhance the overall experience with Storyly.
  • Users find the complexity of setup and features to be a significant barrier to effective usage of Storyly.
  • Users face technical issues with integration and a clunky interface, impacting overall user experience with Storyly.
  • Users find Storyly's complex interface frustrating, suggesting it may be overly complicated for some businesses.
  • Users note a lack of customization in Storyly, with advanced features feeling limited for their specific needs.

What Are Recent G2 Reviews of Storyly?

What Are G2 Users Discussing About Storyly?

Optimizely Web Experimentation

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Average Rating: 4.2/5.0

Total Reviews: 404

How Do G2 Users Rate Optimizely Web Experimentation?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.2/10)
  • User Data: 8.2/10 (Category avg: 8.7/10)
  • Targeting: 8.5/10 (Category avg: 8.6/10)
  • Content: 7.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Optimizely Web Experimentation?

  • Seller: Optimizely
  • Company Website:
  • Year Founded: 1994
  • HQ Location: New York
  • Twitter: @Optimizely
    28,791 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,689 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Product Manager
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 30% Large

What Do G2 Reviewers Say About Optimizely Web Experimentation?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of implementation in Optimizely, making it simple to launch and manage experiments.
  • Users enjoy the easy implementation of tests in Optimizely Web Experimentation, streamlining the experimentation process significantly.
  • Users appreciate the easy setup of Optimizely Web Experimentation, finding implementation straightforward and intuitive.
  • Users appreciate the user-friendly interface of Optimizely Web Experimentation, enabling easy and effective experiment management.
  • Users value the ease of running A/B tests with Optimizely, simplifying optimization and enhancing digital experiences.
Cons
  • Users find a steep learning curve with Optimizely Web Experimentation, complicating implementation and extending deployment times.
  • Users find the difficulty of use in Optimizely Web Experimentation can complicate collaboration and implementation across teams.
  • Users find the difficult learning curve of Optimizely Web Experimentation challenging, especially for those without prior experience.
  • Users find testing difficulties with Optimizely Web, noting steep learning curves and complex implementation processes.
  • Users often face coding difficulties that hinder their ability to set up experiments effectively without developer assistance.

What Are Recent G2 Reviews of Optimizely Web Experimentation?

What Are G2 Users Discussing About Optimizely Web Experimentation?

Epsilon Accelerate

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years, more than 1000 ecommerce brands in North America, Europe and Asia-Pacific have generated over $2.5 billion in extra revenue with Yieldify’s full-service team and platform. With Yieldify, you can give every visitor the right website experience, at the right time, no matter where they are in your funnel.

Average Rating: 4.7/5.0

Total Reviews: 143

How Do G2 Users Rate Epsilon Accelerate?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • User Data: 8.7/10 (Category avg: 8.7/10)
  • Targeting: 8.9/10 (Category avg: 8.6/10)
  • Content: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Epsilon Accelerate?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • Twitter: @EpsilonMktg
    6,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS

Who Uses This Product?

  • Who Uses This: Ecommerce Manager, Marketing Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 47% Medium, 43% Small

What Are Recent G2 Reviews of Epsilon Accelerate?

What Are G2 Users Discussing About Epsilon Accelerate?

Hawksearch

Hawksearch is an Artificial Intelligence driven personalized search and recommendations platform that powers success for any size business across all industries. Our goal is to ensure brands have innovative tools to deliver an accurate, relevant search experiences enabling users to find the relevant results for their needs in context, no matter the device, platform, or language. Having completed over 800+ implementations, Hawksearch is utilized for delivering engaging and personalized search experiences through our innovative features, which enable marketers, merchandisers and developers to accomplish their goals. Hawksearch's advanced machine learning and automation handle all the reactive and day-to-day monitoring allowing your team to focus on the big picture solution. Our conversion analyzer is built to understand your customer's keywords and convert them into phrases contained in your data. With built in metric families and libraries, you no longer need to have hundreds of synonyms to handle unit of measure and other metrics.

Average Rating: 4.2/5.0

Total Reviews: 77

How Do G2 Users Rate Hawksearch?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Hawksearch?

  • Seller: Bridgeline Digital
  • Year Founded: 2000
  • HQ Location: Burlington, MA
  • Twitter: @Bridgeline
    1,653 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    286 employees on LinkedIn®
  • Ownership: NASDAQ:BLIN

Who Uses This Product?

  • Top Industries: Retail, Business Supplies and Equipment
  • Company Size: 47% Medium, 28% Small

What Do G2 Reviewers Say About Hawksearch?

AI-generated summary from verified user reviews

Pros
  • Users value the search efficiency of Hawksearch, benefiting from AI-driven results and excellent customization options.
  • Users appreciate the responsive and effective customer support from Hawksearch, valuing their prompt resolution of inquiries.
  • Users value the reliable performance and advanced search capabilities of Hawksearch, which enhance their overall experience.
  • Users value the advanced search quality of Hawksearch, benefiting from customization and AI-enhanced results.
  • Users value the ease of use of Hawksearch, appreciating its user-friendly interface and accessible features.
Cons
  • Users find the interface and reporting aspects of Hawksearch lacking, suggesting a need for significant improvement.
  • Users feel there is feature deficiency in Hawksearch, particularly regarding personalization and integration documentation.
  • Users find the interface outdated, impacting their overall experience and expectations from Hawksearch.
  • Users find the interface design unsatisfactory, feeling it's outdated and lacks customization options for improved usability.
  • Users feel that the user interface is outdated and could greatly benefit from improvements for a better experience.

What Are Recent G2 Reviews of Hawksearch?

What Are G2 Users Discussing About Hawksearch?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated