SAP Emarsys Reviews & Product Details

I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com.

Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com.

The simplicity of navigating through the different sections and the way each section can be easily found from the navigation bar Review collected by and hosted on G2.com.

The interface is getting less and less friendly, unfortunately.

- Especially when it comes to the segment creation part, I am sorry, but the interface and the different groups became almost unreadable.

- In the email campaign list, there used to be a redirect to the automation when an email was part of an automation; now we simply have the indication that the recipient source is a program and the name of the given program and need some extra clicks to go to the automation area.

- In the previous version in the email campaign list, it used to be possible to see the target segment and exclusion under the recipient sources. Now we do only see the segment without the exclusion.

- It's not possible anymore to open email KPI (from the email campaign list) in a new tab. Review collected by and hosted on G2.com.

Emarsys makes it very easy to manage complex customer journeys across multiple channels. The automation flows are intuitive to set up, and the reporting gives clear insight into performance. I especially like how user-friendly the segmentation tools are — it’s quick to target the right customers and personalise campaigns. The support team is responsive and helpful, which makes onboarding and daily use much smoother. Review collected by and hosted on G2.com.

There can be a learning curve at the start if you’re new to automation platforms, and some advanced features take time to fully understand. The reporting dashboards could be more customizable, and occasionally the interface feels a little slow when handling large datasets. These are small issues compared to the overall value it provides. Review collected by and hosted on G2.com.

Flexible journeys and rich segmentation. Review collected by and hosted on G2.com.

Interface can feel overwhelming sometimes Review collected by and hosted on G2.com.

Customer Support: The agents are quick to respond, insightful, and willing to provide not only a solution but guidance.

Platform Navigation: The UI is well laid out and intuitive.

Setting up new accounts is relatively easy, with the Project Management office being helpful and guiding through the process. Review collected by and hosted on G2.com.

Reporting: The reporting tools, whilst there, offer email specific reporting or trends for all emails. It will be best to have a fully functional reporting tool to customise reporting metrics and selecting specific email campaigns.

Release Changes: We are not informed when releases are taking place, which has caused setup grievances.

API throughput: We have to carefully manage our throughput due to API limitations. Review collected by and hosted on G2.com.

Easy to use programs that run on it´s own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars. Review collected by and hosted on G2.com.

I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. Review collected by and hosted on G2.com.

limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization Review collected by and hosted on G2.com.

What I particularly like about SAP Emarsys are the strong personalization features. I can use them to genuinely deliver individual and relevant customer experiences across all channels. I also really appreciate the omnichannel automation, it makes it easy for me to ensure consistent customer communication. The interface is simple to use for campaign creation. Review collected by and hosted on G2.com.

What I personally have to criticize is the complexity when integrating with systems that are not from SAP. I find that the API isn't always stable, and getting data out of it is sometimes genuinely tedious. While the basic features are simple, some advanced features have a pretty steep learning curve, which made it harder for me to get started. Review collected by and hosted on G2.com.

What I like best about SAP Emarsys is how it makes personalized marketing easy. I love that it unifies customer data and allows engagement across multiple channels, helping create more relevant campaigns and better results. Review collected by and hosted on G2.com.

What I dislike about SAP Emarsys is that, although it’s excellent, there are still some areas that could improve, such as search functionality within lists and simplifying the creation of templates. Review collected by and hosted on G2.com.

I appreciate SAP Emarsys for the ability to send personalized emails, which brings me closer to my customers. The automation of campaigns is another advantage, as it allows me to save a lot of time and operate more securely, because recurring campaigns do not have to be planned and implemented anew each time. These features make the process more efficient and user-friendly for my business. Review collected by and hosted on G2.com.

I find it difficult to edit, delete, expand, or rename criterion fields in SAP Emarsys. It is not clear how to deal with the many pre-made fields that I do not need. Additionally, it is unclear how to rename a field to find it more quickly. In addition to the complexity of editing fields, I find the initial setup of SAP Emarsys not easy. There are many aspects to pay attention to and several steps that build on each other. All of this must be understood at the beginning. Review collected by and hosted on G2.com.