SAP Emarsys Reviews & Product Details

I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. Review collected by and hosted on G2.com.

Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. Review collected by and hosted on G2.com.

I really like SAP Emarsys' interface. The UI is very good, and it makes setting up SMS and email marketing campaigns much easier compared to other tools I've used. I trust the company because they have other tools that I like. Because of this trust, I'm willing to use SAP Emarsys. Review collected by and hosted on G2.com.

I think sometimes it glitches, especially when we create campaigns in bulk. I also feel they could introduce more programs, like loyalty programs and better subscriptions. Some plans don't provide value for what we are paying, and others provide too much value, so they should look at the subscription tiers. Review collected by and hosted on G2.com.

I love the automation in SAP Emarsys. The prebuilt journeys, AI triggers, and templates let me launch sophisticated campaigns quickly and respond in real time to customer behavior. Prebuilt journeys define what to do, AI triggers decide when and for whom, and templates ensure how it's delivered. Together, they turn marketing from manual campaign execution into an automated, data-driven growth engine. Review collected by and hosted on G2.com.

Not working easily: Basic campaigns are easy to launch but advanced automation, AI logic and data modeling require solid platform knowledge. Can be improved: SAP Emarsys follows best practice driven structures, which is great for speed but can feel restrictive for very custom workflows. Overall the initial setup was manageable but not completely plug-and-play. Review collected by and hosted on G2.com.

The simplicity of navigating through the different sections and the way each section can be easily found from the navigation bar Review collected by and hosted on G2.com.

The interface is getting less and less friendly, unfortunately.

- Especially when it comes to the segment creation part, I am sorry, but the interface and the different groups became almost unreadable.

- In the email campaign list, there used to be a redirect to the automation when an email was part of an automation; now we simply have the indication that the recipient source is a program and the name of the given program and need some extra clicks to go to the automation area.

- In the previous version in the email campaign list, it used to be possible to see the target segment and exclusion under the recipient sources. Now we do only see the segment without the exclusion.

- It's not possible anymore to open email KPI (from the email campaign list) in a new tab. Review collected by and hosted on G2.com.

I like SAP Emarsys for all the channels it has to communicate with customers. I also appreciate all the artificial intelligence it offers to suggest possible strategies and create them. This provides more possibilities to reach the customer, get closer to them, and build a strong relationship, ensuring that the customer feels we are communicating with them and attending to their needs. Review collected by and hosted on G2.com.

It has the problems that all marketing tools face, but I believe SAP Emarsys is innovating and improving all the time. Review collected by and hosted on G2.com.

Emarsys makes it very easy to manage complex customer journeys across multiple channels. The automation flows are intuitive to set up, and the reporting gives clear insight into performance. I especially like how user-friendly the segmentation tools are — it’s quick to target the right customers and personalise campaigns. The support team is responsive and helpful, which makes onboarding and daily use much smoother. Review collected by and hosted on G2.com.

There can be a learning curve at the start if you’re new to automation platforms, and some advanced features take time to fully understand. The reporting dashboards could be more customizable, and occasionally the interface feels a little slow when handling large datasets. These are small issues compared to the overall value it provides. Review collected by and hosted on G2.com.

Flexible journeys and rich segmentation. Review collected by and hosted on G2.com.

Interface can feel overwhelming sometimes Review collected by and hosted on G2.com.

I like the diverse possibilities and the background services at SAP Emarsys. The support and customizations are particularly useful, as you can directly solve any problems that arise. It is helpful that you can continuously adapt and, with a growing company, further personalize campaigns and all possible topics or take them to the next level. Review collected by and hosted on G2.com.

Sometimes there were problems with the product catalogs. The synchronization caused some difficulties, but I think the problem is solved again. Review collected by and hosted on G2.com.

Customer Support: The agents are quick to respond, insightful, and willing to provide not only a solution but guidance.

Platform Navigation: The UI is well laid out and intuitive.

Setting up new accounts is relatively easy, with the Project Management office being helpful and guiding through the process. Review collected by and hosted on G2.com.

Reporting: The reporting tools, whilst there, offer email specific reporting or trends for all emails. It will be best to have a fully functional reporting tool to customise reporting metrics and selecting specific email campaigns.

Release Changes: We are not informed when releases are taking place, which has caused setup grievances.

API throughput: We have to carefully manage our throughput due to API limitations. Review collected by and hosted on G2.com.

Easy to use programs that run on it´s own, knowledge and know-how gathered from a huge amount of companies and countries, data driven marketing tools that reach out to the clients with the proper message at the right time, easy and quick support, great account manager who is dedicated and engaged in making sure the tools are being used in the best possible way, lots of interesting seminars. Review collected by and hosted on G2.com.

I feel like I have bought a Porsche car that I am using only in gear 3. Maybe it would be a good idea to split some of the functions and make it possible to buy less and to grow into more functions as you develop as a company. Review collected by and hosted on G2.com.