--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 627 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 627 scale: '5' date_modified: '2026-06-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 627 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Engagement Cloud, thanks to its intuitive features and clear design. (76 reviews) - Users benefit from **advanced automation features** in SAP Emarsys, enabling smart, personalized campaigns with ease and creativity. (56 reviews) - Users value the **user-friendly interface and intuitive features** of SAP Engagement Cloud, enhancing campaign management and strategy. (54 reviews) - Users value the **helpfulness** of SAP Engagement Cloud's support team, enhancing campaign effectiveness and user experience. (45 reviews) - Users value the **highly personalized customer interactions** enabled by SAP Engagement Cloud, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users find the interface **less friendly** , particularly struggling with segment creation and accessibility of email campaign information. (40 reviews) - Users find the **learning curve challenging** , requiring extensive training to navigate the platform's many tools effectively. (39 reviews) - Users find the **difficult learning** curve challenging, requiring extensive training to navigate the platform's many tools. (32 reviews) - Users find the **limited features** and challenging implementation process hinder the effectiveness of SAP Engagement Cloud. (31 reviews) - Users find SAP Engagement Cloud **not intuitive** , struggling with a steep learning curve and complicated initial setup. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Great Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use interface and great customer service **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Additional documentation to unlock all the featured could be helpful **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Cross-channel communications in one platform. ### 2. Becky review **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya F. | M, Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The instructor was very clear and precise. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think everything was really great. There is nothing that I think was not good. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I learned about making mobile campaigns for my business. ### 3. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The way to set up a new campaign is very intuitive and fast. I find it very helpful that you can track success with the Analysis tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It takes some time to set up the blocks. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** You can use this to get a fast overview of your customers and the customer lifecycle. there are many helpful tips to make your daily work easier. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We can get in touch with our customers and provide them with updates on our services which increases our sales. ### 4. A user friendly and innovative system! The Emarsys team responds quickly and cares for their clients **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a user friendly, and quite modern platform to work with. The trainings are always helpful and provide just the right amount of information needed! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There isn't much to dislike, sometimes the platform can be slow, but that happens rarely. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It's a user friendly platform, with helpful and resourceful tools! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We were updating our templates, and we are going over the process of the relational database. ### 5. Excellent Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela C. | Junior Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is fairly easy to navigate and the training sessions make everything so comprehensive! Very easy to follow and you can learn so much about what the platform has to offer. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some capabilities aren't exactly intuitive at first, but they do a great job of walking you through everything! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We run all our Customer Autochains and Email Campaigns via the Emarsys platform. Also hoping to add SMS in the near future. ### 6. Easy and insightful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use and provides a lot of insights to act on. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We are still in the integration stage, so I'm still learning all the fetures Emarsys offers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** More segmented email. I am looking forward to full data integration to get more insights for more personalized communications. ### 7. The onboarding team answered made time to make sure I understood every step of the process. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys allows us to easily pull segments based on customer behavior. No SQL. Just a few clicks. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation center should be updated. It's confusing that it's not a drag & drop. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are able to to engage consumers on the channels that matter most to them and connect our channels. **Official Response from Will Young:** > Thank you for your review, and apologies for the late response - I can confirm that the Automation Center editor was updated in the Spring 2021 release with drag & drop functionality. ### 8. Emarsys is synonymous of micro-segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Melesio d. | Ecommerce Coordinator MX/CL/CR/PA/PE, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The intelligence that Emarsys offers is a key point for the personalized communication that the consumer requires today with the 3 big points: Automation, segmentation and smart insights **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Actually Emarsys only generate for me good impressions about the capabilities **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** With micro-segmentation i can send the correct messages and communication for each consumer We increase sales directly by email campaigns ### 9. Powerful tool with good segmentation options **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think one of the most powerful features of Emarsys is their segmentation options. With Relational Data you can push almost any possible information from your DWH directly to their system and use it to send tailored messages or product recommendations. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Due to its complexity, it can be a bit tricky to navigate first and unlock the full potential of their platform. Taking part in regular seminars and training sessions help to stay up-to-date. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Segmentation of our customers, analyzing the performance of our campaigns in detail and making decisions based on data rather than gut feeling. ### 10. Perfect CRM Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Bernhard H. | CRM Manager & Newsletter Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Probably the usability of the functions is really good. Also the Service team works really hard if there are any problems. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Actually there's really no point, that I could say I don't like. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Definitely the Cross Channel Communication with our Customers. ### 11. LATAM Omnichannel & Digital Head **Rating:** 5.0/5.0 stars **Reviewed by:** Horacio G. | Omnichannel & Digital Head of Latin America , Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The implementation process was a total discovery, specially considering the best-in-class approach that Emarsys push regarding data protection. For a global company this is crucial in any rollout. And the onboading process was very useful, specially for the amount of information and tips that Emarsys provides. We have been using Emarsys a few months ago and we can notice how the platform is actually helping us to increase our revenue just with the basics. We're very excited with the upcoming enhacenements across our CRM strategy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The integration with VTEX was quite slow, but mostly because VTEX isn't global enough to be considered as a plug and play partner. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Data segmentation, costumer identification and clusterization and marketing automations. ### 12. Easy Drag & Drop solution for e-mail newsletter **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys makes newsletter creation easy. You get a live feedback on the looks of the final product and detailed, yet visually appealing statistics on the performance. The integration of campaigns on the website is just as easy and very rewarding concerning sales. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** As easy as it is, not everything works. Every platform has its bugs, and emarsys is no exception from the rule. To be able to provide an easy to use solution, emarsys also has it's limitations - especially concerning design. Some automation features do not work all the time or only for special products, so after all you end up filling content in by hand. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Emarsys is worth the price, but still expensive. Consider carefully if emarsys is rewarding for your company / purpose. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The best feature is the visual content editor, because - WYSIWYG. As well as the pre-made AI for recommandations, which is easy to integrate and had the best effort:reward-ratio. ### 13. Clear and simple explanation to understand better. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Paper & Forest Products | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2021 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is a very comprehensive platform that manages to be a great support for an ecommerce, fulfilling many functions in one. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I have no complaints, on the contrary, I would like to know what else the platform can do. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** In my area, emails can be segmented in various ways and can be scheduled along with optimization. ### 14. Interactive **Rating:** 5.0/5.0 stars **Reviewed by:** Ana P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It´s easy to understand the flow and graphs showed **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are a lot of things in the platform to understand fully in a short time **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It´s a full tool to understand how you mailing campaigns are working and whitch categories are of greatest interest **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** To know how the email campaign works ### 15. Very good and smart E-Mail Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The onboarding is comprehensive and very helpful, the block-based creation of mails is very simple, as is the use of the entire interface, but the work it does is really sophisticated. The support is good and fast. For me personally it is the best E-Mail Marketing Platform I worked with sofar. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I am still looking for the downsides of emarsys... **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Just try it, its good ;) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Creation, dispatch and success control of e-mail marketing campaigns Customer group segmentation E-Mail- and Web-Recommendations ### 16. Great email platform for ecom. **Rating:** 4.5/5.0 stars **Reviewed by:** Steve J. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys has been great for our lean team to execute a global email marketing strategy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys reporting capabilities could be more complete. Templating system has some limitations when populating changes across campaigns. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Great platform that is continually evolving and adding features to make email marketing easier. Support team has been extremely helpful with deliverability and inbox placement. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys allows us to execute personalized and complex with a lean team. We can highly personalize messaging with a little help from data integration. ### 17. Engage your customers **Rating:** 4.5/5.0 stars **Reviewed by:** Kate W. | Marketing Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is an e-commerce and CRM management tool. That helps you to easily execute the real time processes. It ensures great Omni channel strategies, no matter what channel the customers find easy to use, you will be equally notified about it and you can easily manage your email, or social platforms, thus responding your customers with great consistency. Through Emarsys your sales would increase because you have the idea which customer has more often visited your product, and what are their chances to purchase a certain product gain. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Its mobile application is not as effective as its desktop version. It is difficult to find and manage large data on mobile application. More over it is complex t get started with and I have found it higher in price when compared to features. Also without proper web browsing knowledge you can install it and run it on the whole. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It is recommended for those companies who want to manage their brands on multiple plate form and want to increase their sales too, along with establishing customers’ relations. It is suitable for both medium and large size set ups. It is equipped with automated tools; by one click you can send emails in bulk. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are happy and satisfied customers of Emarsys because of this tool we are capable of managing our audience at various channels. It is best marketing automation tool. This provides our customers a friendly experience of shopping through your online store and also helps you to by certain product form vendors. It has minimized the distance of travelling and buying. It is beautifully integrated with other platforms like shopify, which helps you to shop from various brands. ### 18. Emarsys G2 Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The training platform is excellent, very dynamic, which really makes you learn about the tool. I particularly liked the content a lot and that it is very accurate with the terms, there is no redundancy in them. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** In my opinion, everything is very good, nothing displeased me, everything seemed excellent. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** For the moment, none, everything seems fine to me. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We resolved the part of the loyalty program in the company, I see excellent management in the programs, in addition to the easy implementation of it. ### 19. The ultimate swiss army knife for your marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Luca A. | Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The simple and intuitive user interface makes it easy even for inexperienced users. You can create a campaign in a few steps or send a notification to your app users in a few clicks. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think that page loading times within the platform can be further improved. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I have an all-in-one marketing suite, with a quick and precise support team. Now even non-programmers users can use it. ### 20. Great support and easy implementation **Rating:** 4.5/5.0 stars **Reviewed by:** Chris J. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Trainings and implementation have been great so far, the team is very responsive and supportive throughout the process. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Lack of ability to work in multiple windows **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Personalization and targeting. The recommender tools and ease of dynamic content implementation have helped us create more emails that are directly targeting the right customers ### 21. It opened the door for us to launch personalized campaigns through effective tactics. **Rating:** 4.5/5.0 stars **Reviewed by:** Jesus Uriel N. | Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The tactics and the ability to identify users **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The use of separate accounts since we manage 2 accounts and have to log out when switching each one. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Personalization of campaigns and tactics with a focus on conversion ### 22. Easy to use very intuitive and has everything you need **Rating:** 5.0/5.0 stars **Reviewed by:** Stefany Itxayana A. | Affiliates Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** the creation of programs and the possibility of doing A / B testing **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The new extensions have an extra cost of your membership **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** emarsys has become an acquisition channel for our company, it does not allow to reach users in real time ### 23. Excellent training and easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciated the video training sessions followed by the live training. It was helpful to see our training contact log into our account and set up examples. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes it's difficult to find relevant help documentation. There is also a lot that you can do with your data, but almost too many options to segment your lists. The emphasis on pursuing recent/hot customers doesn't fit as well with our industry, where our customers come to us for educational products on a semester/quarter/yearly basis, depending on needs. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are highlighting products in emails while cutting down on graphic design hours by the drag and drop/product insert feature. We have more tools available for segmenting our audience and sending articles to smaller groups of potentially interested customers. ### 24. good and cooperative partnership **Rating:** 4.0/5.0 stars **Reviewed by:** Andre H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** great cooperation, good understanding of our needs and consulting **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** complex implementation of transactional emails, GDPR problems **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Professionalization of CRM communication ### 25. Very professional and a perfect solution for your digital business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The option for relational database based segmentation **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The user right management isn't well-engineered **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Mapping of our complex customer management from various data sources in one system and the automated sending of newsletters ### 26. Easy to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** From the initial demo of the service, to contract negotiation to set up and implementation, it has been extremely easy to get answers to questions and support in a quick timeframe. There is no "black hole" where you have to figure things out yourself. They are willing to brainstorm on ideas and act as a sounding board as well. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Honestly, nothing comes immediately to mind. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are trying to connect multiple data points to our email campaigns, the set up has been very comprehensive to make sure we're doing exactly what we wanted to do. ### 27. Emarsys - powerful and easy-to-use CRM platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ferdinand B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - Easy to use email builder - Insightful reporting with useful contact info on a customer level - Powerful segmentation tool **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - Journey builder/automation center becomes easily overcomplicated. - Expensive to get custom reports **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** - Good tool for companies that want to become omnichannel - Very appropriate for e-commerce sites ### 28. Controlling campaigns and marketing efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Tamara B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The status of the projects and campaigns will be shown properly in the main dashboard - order control for the channel manager is visable the event manager. The goal and cost control is a perfect function, we can check all the ongoing marketing projects in the reports and analyze the relative results and find strategies for clients with a high demand. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Reports are possible to download but there are just external softwares necessary to open them. Calculations in the dashboard with their responsive and functional design are not available for download and save. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** I can just recommend to view the main settings and adjust your business informations and regulations right at the beginning to avoid wrong results in the reports - also adapt the mobile device settings. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Controlling marketing campaigns, reaching a higher visibility and most important reach the right interest of the customers. Also the mobile application is thinked and programmed very well - good connections with social media channels. ### 29. G2 Review **Rating:** 4.5/5.0 stars **Reviewed by:** Jen M. | Brand and Customer Experience Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting and ease of use - training was effective. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** You cannot find individual emails sent, like in testing, I can explain more if needed. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Easy to set up! **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Email reporting and segmentation, cart abandonment, browse abandonment. ### 30. Love the immediate support we recieve when we have a question while working in the system. **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsey D. | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I enjoy the thorough training process they conducted with each member of our team. Our team is small and it is key that we all understand how properly work the system. Also like the immediate help we receive if we have a question or need help when working in the system. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There is nothing that is dislike yet about the system. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Yes **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Pulling list from an outside vendor to send to different segments of our data - ### 31. Sophisticated Email marketing platform with powerful and effective features **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah F. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I would say Emarsys is the most prominent and popular product known for effective email marketing. It has user friendly features and functions which make easy to have a great access on this tool. This is highly developed, well designed product and consists of all necessary equipment in order to have advanced level of development and allows you to have complete control and command on our email designs. It gives better analytics than Mailchimp and other previous old fashioned software. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The only limitation is that it is quite expensive but if we deeply look at its services and outcomes then we will come to know it deserves even more than the current price as it generates revenue probably reaching to multi-million dollars. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Just try it out. It will be helpful for accelerating your business and it gives 100% satisfactory outcomes and produces extraordinary results. It will help in automating your work efficiently. It is highly developed smart software. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Most importantly I love the way how Emarsys integrates so wonderfully with several E-commerce products particularly Magento. I found it to be the most reliable email marketing platform that is entirely associated with E-commerce stores consisting of so many products. The most impressive feature of Emarsys is its blocked based clean, clear interface for effective email creation without error. ### 32. Best knowledge for analyzing customer behavior and very easy-to-use software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** - The implementation process is well-organized and structured. - The implementation team is always available and has very good knowledge. - Emarsys is user-friendly and quite self-explanatory. It has many benefits, such as recommendations, plugins, etc. - It shows perfect customer lifetime value and how to react to it. - There is always a solution for everything. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - the new design is very confusing - if you choose 'external event' for a mailing, you cannot change it afterwards into Segment, and you have to create the whole mailing again - you cannot see which voucher is used from the voucher codes list and which is not **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** He meets the customer where they are searching and gives the customer exactly what they want. ### 33. Stay connected with your customers’ world wide **Rating:** 4.0/5.0 stars **Reviewed by:** Jim H. | Director Of Online Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It is a customer engagement platform. Which has effectively help me out in keeping the record of my new customers who has brought our products through its e-commerce tool has helped me keep an eye on browsing data by which I can calculate the probability of purchasing the products and who is interested in my products more over I can aggregate many products to a single message. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Before starting you always require some training but for Emarsys you have to pay for training. Moreover it is not cost effective and their customer support is not good enough. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** It is good marketing tool that engage you with our customers anytime independent of where they are. This software is very much helpful carrying out planning strategy but unfortunately because of its pricing not moderate and small business organization can take benefit for it. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It has made easier for us to send email to our numerous customers across worldwide to update them about promotion and revenue generation information. It has helped us to manage customer services and in segmentation like it creates a customer list and helps in sending emails quickly and with effective results. ### 34. Excellent Training **Rating:** 4.5/5.0 stars **Reviewed by:** John D. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** They walked us through the steps we need to do to get set up, then once done offered full training to get on board. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It can be hard to understand the dashboard when you first start using it. And, as mentioned, calling predict "predict" doesn't make sense. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Much better understanding and management of our email marketing list ### 35. Emarsys is a very capable and easy to use marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nick H. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The ability to create and combine segments **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's a bit more difficult to test personalization within the HTML editor than I'd like **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** More efficient and smarter email marketing ### 36. Lacking in Communication **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** That we could set up custom templates to fit our variety o email designs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The long wait period to get an issue resolved or learn a new feature. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Make sure your customer success manager is responsive, we have had several throughout the years and it is imperative to your success to have a good relationship. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Effectively contacting our customers. **Official Response from Will Young:** > I'm really sorry to see that you are not happy with your Emarsys experience. Your review is a little short on detail, but it seems clear that your issues concern the relationship with your success manager rather than the software itself. We would really like to help you get over this - please contact us on cs-directors@emarsys.com so that we can set up a meeting with your local director and make sure that you are getting the support and services you need. ### 37. comprehensive and state of the art email marketing tool with very good support **Rating:** 4.0/5.0 stars **Reviewed by:** Franziska T. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** the automation center, segmentation options, multi channel campaigns **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** to get automatically logged out constantly **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** setting up automated customer relationship campaigns ### 38. Emarsys Product Review **Rating:** 4.0/5.0 stars **Reviewed by:** Griffith D. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Very analytical. Lots of testing capabilities, and easy to wrap your head around. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It could use more insights on automations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Figuring out my target consumer via split tests. Lots of tools to ID what works, and what does not. ### 39. Emarsys is great tool, but ...;) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Smart insights that allow us to really predict our revenue, marketing budget, and all KPI. Big overview of all essential things: revenue, contacts, results from emails. quite easy to set up emails! it is more than great to assemble an email in comparison to other tools great, prepared eCommerce tactics life and time-saving marketing automation! :) **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** - there are great essential tactics, but in order to incorporate something "more customized"- but still a standard e-commerce -feature - it's hard to execute it and it costs much - too many tabs / external tools that no one really offered to use. I only knew e.g about Zenloop integration, only when I heard from them. - not really good onboarding process and not so many reviews on how we can improve our results. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** - great tool for small teams - fulfilling all needs, saving time and money - you can leverage your marketing strategy - great way to set up personalized customer journeys **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** - RFM strategy !! GREAT! - voucher management - communication with a client - post-purchase ### 40. It is an easy-to-use platform and in terms of reporting, it is very favorable. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Reporting and Remarketing are some of the things that make work easier. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The loading time and the shipping process time. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Everything Perfect **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The options for remarketing and reaching users that we previously couldn't. ### 41. Powerful Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a comprehensive omni-channel marketing tool that is customizable for the needs of any organization. Creating email automation using different marketing channels including email, social, web, mobile, and push notification is so simple. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I haven't found anything about the Emarsys platform that I haven't liked. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Using automation, we are tackling the two-prong goal of our organization: lead generation and recurring donors. We have also been able to reactivate inactive donors through the automation center. ### 42. emarsys Webinar - Beginner Course **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** During the Webinar all individual questions were discussed and answered **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** A follow up Webinar would be useful to follow up on new questions once more intriduced into the system. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Easy understandable email marketing tool. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** All Emailmarketing-Issues. From Campaigns to Segmentation and automated mailings. ### 43. Great training content! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys has an amazing help website with in-depth documentation on all features—a huge difference from our last ESP. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I would love to be able to search within a segment/combined segment and export in that page too, instead of from the data export flow. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The benefits from being able to build out complex automation programs are great! ### 44. Emarsys did the trick! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think Emarsys has made the best email dashboard. You can easily track data analytics, review email drafts, and send emails all in one easy to manage place! **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** While the overviews are laid out well, it's more difficult to get into the nitty-gritty specifics. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We're able to track our email readership and access who is unsubscribed. ### 45. Emarsys is a very dynamic platform, there is a lot you can do if you know how to use it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I'ts easy to use and you can work together with an account manager to make sure you are reaching your business goals. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The integration with other platforms can be hard and could take a lot of time. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We are working on customer lifecycle and churn rate. I've realized that is easy to work on my goals with tactics. ### 46. Great features, great look, evolving. **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys is a tool that is easy to navigate, learn, and utilize. Most of my everday tasks are quick, easy, and painless. The visual content editor is a huge time saver from the days when we had to setup every email that went out in html. The product recommendations are something we leverage in emails but also on our website and the logic that sits behind them seems pretty reliable. The automations/journeys are in a pretty good place and help the user create things like abandon cart with ease. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The automations/journeys are in a great place right now, but there is a lot of room for improvement and growth. I believe Emarsys is actively working on this, however, so that is great! There are some things inside of product recommendations that I wish were a little more customizeable, and I'm hoping they work on making that feature more robust in the near future as well. It can also be hard to figure out, in the platform, how to navigate and what to do with your bounces (especially hard and block bounces). There mobile customization could be a bit better -- there's an option to hide something from showing on mobile devices, but nothing to hide something from desktop devices which limits the ability to make a more mobile-only version of a regular email. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys makes my day quicker and easier than other ESPs we've used in the past. The platform is extremely reliable and I've had no major issues in the year and a half we've been on it. Other tools caused issues for us on a weekly (sometimes daily) basis. Emarsys is stable. The automation layout (for creating customer journeys) is a little finicky at times, but makes visually understanding what it is you're building easy. ### 47. Robust ESP & CDP Offering **Rating:** 5.0/5.0 stars **Reviewed by:** Alfred M. | Founder & Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2019 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The use of their WebExtend javascript API helps us instantly track email performance and understand KPIs like email marketing ROI and Revenue per Email. Being able to tie email opens to site clicks and purchases in real-time has saved us time and resources building complex data models joining data from multiple platforms. It's all there. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys can benefit greatly from making a few tweaks to the frequency of delivery options available in automation programs and the availability of queried data for use in personalizations. They have a solution for every situation, but complex organizations must be willing to devote engineering time to fully take advantage of those solutions at present. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** If you run a large site with varied users and a robust product offering, Emarsys is a great platform for gaining consumer insight and sending targeted messages. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We needed a central repository of actionable client data. Emarsys acts as both a CDP and ESP due to the database querying options and email targeting precision. We now have all of our actionable contacts in one location and ready to receive targeted communications. In addition, we are expanding our form usage to collect rich data and further refine our consumer messaging. ### 48. Maureen Vaughan, CompuTech Direct(merge purge, matchbacks& analytics) **Rating:** 5.0/5.0 stars **Reviewed by:** Maureen V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I liked the professional, patient, extremely kind, experts. Basically liked everyone on their staff. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I cannot think of anything I dislike. The training process is top notch. It's going to have an immediate contribution on ROI. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Amazing opportunity to increase ROI, incremental sales, customer engagement, promoting new products, increasing average order et.c **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Welcome, Abandon Cart, backorders, Covid only buyers, holiday only buyers, tactics, product recommendations,automation. A plethora of benefits as if this system has a built in automated tableau. ### 49. Great Add-ons **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Connecting different channels in an easy way, especially dircet mail, but also loyalty is a great addition. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Loading time! Every click you takes a couple of seconds to load, which can be realy annoying. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Connecting different channels in one tool, which saves you time on a daily basis. ### 50. I would always recommend Emarsys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2020 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Create the mailings is very easy. Also working with segemts. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There is nothing what I dislike. You have to learn to work with, but it´s normal. **Recommendations to others considering SAP Engagement Cloud (formerly SAP Emarsys):** Easy to create Mailings also recoms and automations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We didn't have the option to send automated emails. But now it works with Emarsys. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-06-17+13%3A50%3A41+-0500&secure%5Bsession_id%5D=f6fffde6-cc6f-4737-b338-3ff4f344afcb&secure%5Btoken%5D=23d68e9e35e6908bca57cbf0da6d9c71d37a9f756ce4a3686ffd60a2d464d85b&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Apex IT](https://www.g2.com/products/apex-it/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AtData](https://www.g2.com/products/atdata/reviews) - [Avvale](https://www.g2.com/products/avvale/reviews) - [Beyond Technologies](https://www.g2.com/products/beyond-technologies/reviews) - 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[SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,184 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (758 reviews)