--- title: SAP Engagement Cloud (formerly SAP Emarsys) Reviews meta_title: 'SAP Engagement Cloud (formerly SAP Emarsys) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 646 reviews by the users' company size, role or industry to find out how SAP Engagement Cloud (formerly SAP Emarsys) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 646 scale: '5' date_modified: '2026-08-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 646 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. (76 reviews) - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. (56 reviews) - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. (54 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (45 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. (42 reviews) - Email Marketing (39 reviews) - Intuitive (39 reviews) - Efficiency (36 reviews) - Segmentation (35 reviews) - Easy Creation (33 reviews) **What users dislike:** - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. (40 reviews) - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. (39 reviews) - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. (32 reviews) - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. (31 reviews) - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. (31 reviews) - Poor Usability (28 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (27 reviews) - Lack of Customization (27 reviews) - Difficult Usability (25 reviews) - Difficult Setup (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. Powerful Omnichannel Marketing with Exceptional Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys is a robust omnichannel marketing automation platform designed to help businesses create personalized customer experiences across various channels, including email, SMS, social media, and the web. The platform provides comprehensive analytics and effective campaign management features. On the downside, users without technical expertise may find customization and integration processes to be somewhat challenging. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** What I dislike about **SAP Emarsys:** The platform can be difficult to customize without technical expertise. Some features have a steep learning curve, and integration with external systems or data sources can be time-consuming. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** One aspect I find challenging about SAP Emarsys is that customizing the platform often requires technical knowledge, making it less accessible for those without such expertise. Additionally, certain features are not very intuitive and may take considerable time to master. Integrating SAP Emarsys with other systems or external data sources can also be a lengthy process. ### 2. Intuitive UI and Effortless Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Frank W. | Animation, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the UI interface of SAP Engagement Cloud (formerly SAP Emarsys). It's very easy to manage campaigns and customer journeys, and the initial setup was very easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing specific. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage campaigns and customer journeys. ### 3. Efficient for Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Alessia M. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Emarsys makes it easy to create and manage automated, personalized campaigns across multiple channels. The interface is intuitive, and it really helps streamline our marketing efforts. While not perfect, it offers solid tools for engaging customers effectively. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s a strong platform, but certain features feel less intuitive than others. Some workflows are more complex than they need to be, and occasional bugs or delays can slow things down. (It doesn't work well with a VPN) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It simplifies email marketing by automating personalized campaigns with less manual work. ### 4. Enhanced Email Campaigns with User-Friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel B. **Reviewed Date:** November 03, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I have been using SAP Emarsys for 5 years to send out email campaigns and appreciate the well-documented setup process. The documentation provided was clear and detailed, ensuring a smooth transition. SAP Emarsys enables us to create highly personalized email content quickly, which is a significant advantage for our marketing efforts. The user interface for creating emails is straightforward and functional, contributing to an efficient workflow. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I found the initial setup process for SAP Emarsys to be somewhat time-consuming, especially in enabling the Emarsys tenant and email setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys enables us to create highly personalized email content quickly, thanks to its user-friendly interface. ### 5. Excellent tool for multichannel marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Marta M. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Modern, Easy to Navigate, Smooth campaign creation and automation is easy to build, strong personalisation, segmentation, responsive customer support, analytics are available **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Analytics are not advanced, cost for adding Open Data, Web Pop Ups missing personalisation as Email Campaigns. Mobile Push missing analytics as Email Campaigns **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps us automate and personalize our ecommerce marketing across email, push notifications, and web. It solves the challenge of fragmented data by unifying customer profiles and enabling tailored campaigns based on behavior and purchase history. This has led to higher conversion rates, better customer retention, and more efficient campaign execution. ### 6. Leveraging Emarsys for Targeted Campaigns and Cross-System Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Harshitha R. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** In my business process I use the Emarsys system regularly which helps me to build and send out the my product centric campaigns and engagement to my targeted customers . This helps me to gather the real time insights from the user and integrate with the various SAP and non-SAP system. I highly admire the features offered by the emarsys which are highly easy of use for the newbies which has less or no experience on any of the technical tools. The Guide provided by the Emarsys system is highly easy to understand and to implement on the tenant. Finally, the customer support offered by the SAP team on this tool is remarkable. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I believe Emarsys can include more AI predictive features though it offers a churn, purchase and engagement model but this are not suitable to design for the unique business models **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The features like customer journey tracking and understanding the customer potential on the 360 degree view, the marketing automations and Integration it offers helps me to deliver my business needs to the customer without hasle ### 7. Emarsys is a convenient and user-friendly platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Leona M. | E-Mail Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The upside of using SAP Emarsys are its user-friendly features and a variety of features it offers, fast customer support, you can implement and take out elements according to your preferences. We use it for daily business and we integrate all of our email marketing campaigns with it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes it can be slower than normal and it would be beneficial that it has the undo button if you make a mistake. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It creates our email campaigns fast and efficient. It is a part of our daily business. ### 8. Time-Saving Block Reuse, But Support Can Be Slow **Rating:** 4.5/5.0 stars **Reviewed by:** Alyssa M. | Marketing & Content Generalist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that you can save blocks for future campaign uses – it's a great time saver for when popular offers/sections need to be reused rather than re-creating them again. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Customer support resolutions can sometimes be slow at times. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Productivity is increasing with recent updates like Block Saving and Product Finder – with this I can save time and focus on other things. ### 9. Great Self-Serve Features **Rating:** 3.0/5.0 stars **Reviewed by:** Karl G. | Senior Ecommerce Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use the Web Channel tool within SAP Emarsys. This tool is really good for self serve implementation of new, light touch features via a WYSISYG type tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** When things aren't working as they should, escalation and support is less urgent that other partners. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We use the web channel piece of SAP Emarsys to execute product page banners to manage an internal returns problem. This tool has made it really easy to quickly add banners to product pages, with great customisability. When we utilise the banners, we see a drop in returns. ### 10. Effortless Setup and Unified Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sandro B. | CX Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** easy to set up, easy to use single point of campaign management. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I do not have testing environment and this is challenge for new integrations and cosumizing **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** There in no chaos in marketing team by using multiple applications, now we have got one platform for managing automations ### 11. Diverse layouts and simple automation convince **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The layout options are diverse, the application is easy to use, and there are numerous possibilities for automation and personalization. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes I need to make spontaneous adjustments to the given blocks, such as changing individual spaces or moving images. Unfortunately, this always involves a certain amount of effort and cannot be solved individually and flexibly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The integration or linking with our system landscape. A solution has been in the works for some time. ### 12. Powerful marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Joe B. **Reviewed Date:** September 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate how Emarsys makes it easy to create and automate campaigns. Setting up emails or messages to trigger based on customer behavior saves a lot of time and effort. The automation ensures consistent communication, reduces manual work, and helps deliver the right message to the right customer at the right time. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One aspect I find challenging is the steep learning curve. Some features and workflows aren’t immediately intuitive, which can make getting started a bit overwhelming. It takes time to fully understand all the tools and capabilities, but once familiar, the platform becomes much more efficient and powerful **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Manual Campaign management ### 13. Powerful platform for personalized marketing automation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys makes it easy to create highly personalized and automated campaigns across multiple channels. The platform’s segmentation tools are strong, and the customer journey builder helps tailor communication effectively. The integrations with other systems are smooth, and the reporting gives clear insights into campaign performance. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The interface can feel a bit complex at first, and some advanced features have a steeper learning curve. It would be helpful if customer support response times were a bit quicker. Some basic features are displayed in a quite complex manner. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys helps us centralize and automate our customer communication across email and other channels. Instead of managing campaigns in different tools, we can now create consistent, personalized customer journeys in one place. This saves time, reduces manual effort, and ensures our messaging is relevant and timely. The advanced segmentation and reporting features also allow us to better understand customer behavior and optimize campaigns, which ultimately improves engagement and drives stronger business results. ### 14. Clear Interface, Great Client Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa K. **Reviewed Date:** January 05, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Emarsys is very clear, which helps in creating a better experience for our clients and tracking it better. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I dont know yet since i use it for a few weeks **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys for email marketing, creating a better client experience and tracking it effectively. ### 15. Practical and User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmine L. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys has been great to use so far. Iv been using the Automation programs, segment builders and email creator mainly and it’s been easy and simple to use. Our Emarsys Client success Managers are also extremely helpful. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are a lot of features so it can be overwhelming at first but the training courses provided helps with that. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It helps us with customer data, running successful email campaigns and automations ### 16. Empowers Personalized Marketing with Smart Automation **Rating:** 4.0/5.0 stars **Reviewed by:** VEER s. | Application Architect , Chemicals, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Emarsys for its personalized marketing automation, AI-driven customer insights, omnichannel campaign management, and ability to deliver timely, relevant customer engagement. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some dislikes include a steep learning curve for advanced features, occasional complexity in campaign setup, and limited flexibility in certain reporting and customization options. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps deliver personalized, data-driven marketing campaigns, manage customer interactions across channels, and optimize engagement. This improves customer retention, boosts conversions, and enhances overall marketing efficiency. ### 17. Excellent Multilanguage and Data Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Great multilanguage capabilities + Advanced data capabilities **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** No possibilities to create custom reporting within the platform + Support system is very bureaucratic **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Our business serves many different countries, which can make marketing very time consuming. Emarsys has multimarket features which makes this easier. + Emarsys provides a centralized customer data hub, which combines all data sources. Before, information was scattered and data was hard to combine and use. ### 18. A really good enterprise product with lot of potential . Some segments can also be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It has lot of advanced features that are more relevant for enterprise solutions to use, and the API function is what I like the most. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It has a learning curve for some advanced features. It will be better if more information/data can be accessed via the API. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** We use it for marking emails, tracking, transactions etc. Multiple teams can work simultaneously and the delivery rates looks good and don't end up in spam. ### 19. Intuitive use with room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Hauram M. | Spezialist für Unternehmenspartnerschaften **Reviewed Date:** October 13, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the intuitive user interface of SAP Emarsys, which makes it easy to work on emails as a team and manage the sending of multiple newsletters in one tool. The tracking afterwards is particularly helpful and aids in analyzing efficiency. These features significantly simplify my daily work. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I did not like the phone authentication via my private mobile phone. Additionally, an automatic saving of progress would be a useful addition. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys facilitates collaboration on emails, enables brand updates, and comprehensive analyses, which increases our work efficiency. ### 20. A good solution in the Digital area, it has some drawbacks but overall the assessment is positive. **Rating:** 3.0/5.0 stars **Reviewed by:** Marcin W. | Digital Transformation Expert, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Good user interface, flexibility in configuring roles and permissions, easy automation interface. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Accessing some functionalities is not intuitive, and there is no support for the Voice channel in campaigns **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** At the moment, our implementation is not fully commercial. A full rollout is planned in the near future. Currently, we are not using the full functionality of the solution ### 21. Emarsys is a powerful tool for those seeking to deliver personalised campaigns that drive results. **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie L. | Senior Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Our organisation is in the final stages of implementing the Emarsys platform, and we can already see that it will be an exceptional tool that revolutionises how we personalise our customer experience. Our ability to build relational data segments within the platform initially drew us to Emarsys. This function has enabled us to be specific with targeting, customisation and personalisation in campaign sends, automation programs and SMS campaigns across the board. The custom URL functionality within the SMS platform adds another layer of personalisation. Creating branded links has enhanced the user experience and improved click through rates as the SMS links have more credibility in the eyes of the consumer. The reporting dashboard is a one-stop shop for reporting and analysing performance, facilitating data-driven decision-making for future optimisations. Emarsys has an easy-to-use interface that simplifies campaign management. Even those without extensive technical expertise can navigate the platform effortlessly. The intuitive layout and seamless integration of features make it a breeze to track results and access actionable insights. The platform offers unparalleled capabilities in my opinion. With its ability to build relational data segments, customizable automation programs, custom URL functionality, and user-friendly interface, Emarsys is a powerful tool for marketers seeking to deliver personalised and engaging campaigns that drive results. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the lack of logical folder structure in Emarsys the only downside . All past campaign sends and automation programs are grouped within a single folder, making organising and retrieving specific campaigns difficult. You can search by category or keyword which is good, however, we would greatly benefit from a more organised system and folder structure to streamline campaign management. We have seven brands within our portfolio, so we would prefer a folder structure where we could organise campaign sends via their brands. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** The previous platform we used was clunky, difficult to navigate and not overly user-friendly. Emarsys UI is easy to navigate and intuitive. The drag-and-drop email builder has reduced campaign build times by half. Productivity has increased. The ability to segment has never been more efficient via relational data segmentation. This has resulted in more tailored and personalised segmentation. **Official Response from Blake Fairbanks:** > Hi Sophie, Thank you so much for sharing your thoughts on Emarsys. We're absolutely thrilled to hear that our platform is making such an impact on how you personalize the customer experience! We also appreciate your feedback regarding the folder structure, and I will make sure this is passed onto the appropriate team as we continue to improve. Overall, we are so happy that Emarsys has been able to solve the challenges you faced with your previous platform and been a valuable asset in your marketing endeavors! If you ever have more suggestions or questions, please feel free to reach out. We are always here! -Blake ### 22. Enhancing Customer Experiences via Emarsys CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak N. | Customer Relationship Management Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like SAP Emarsys best for its AI-driven personalization, seamless omnichannel engagement, and easy integration with other platforms that help deliver tailored customer experiences. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One notable drawback of SAP Emarsys is its steep learning curve, particularly for new users trying to master advanced features and integrations. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps solve challenges around customer engagement, personalized marketing, and data-driven campaign management. ### 23. Boosts Efficiency with Robust Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias H. **Reviewed Date:** September 30, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys incredibly valuable for making our work more efficient, particularly through automation marketing workflows, which reduce the need for repetitive tasks. I appreciate the block-based template editing and the ability to create customized solutions tailored to our needs. The customer support is also commendable, providing assistance whenever needed. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some functions are not that user-friendly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to automate marketing workflows, making our work more efficient, especially in after-sales processes. We avoid repetitive yearly tasks, enhancing our team's productivity. ### 24. SAP Emarsys Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The idea of relational data is what sold us on the tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's difficult to execute & use. I'm not only speaking for myself but for our agency as well. They have hundreds of clients and have run into more issues using Emarsys than any other ESP. Customer service has really changed since SAP bought it and it's as bad as Salesforce. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It solves our ESP but that's about it. We haven't been able to do nearly anything we were sold on. It's not for lack of trying it's for lack of usability. ### 25. Modern Design and Layouts Shine, But Segmentation Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** the more modern look & feel of the system and the layout options (designs for email campaigns) **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** modelling segmentations is still confusing, absolutely not comparable with sap marketing cloud **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** more and better options for layouts in email campaings, more features in summary ### 26. Good CRM tools **Rating:** 4.0/5.0 stars **Reviewed by:** Andréa S. | Head of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the user-friendly interface and the ease of creating communications. Overall, I’m satisfied with the tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Areas for improvement: Some interface details could be refined for a smoother experience. The tool’s flexibility is limited, making it challenging to develop custom solutions. The first line of support feels restricted in its ability to provide in-depth assistance. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys supports us in managing our lifecycle communications, including triggered emails, recurring daily messages, transactional emails, and mobile communications. ### 27. Good tool, complete features, good training **Rating:** 4.5/5.0 stars **Reviewed by:** Julia T. | Direct marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It has a very complete set of features and does eveything we need. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It is generally part of an ERP implementation - Heavy duty. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Having a tool for automation and personalisation, with almost complete autonomy of marketing team. ### 28. Intuitive App That Simplifies Customer Journey Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It’s a really intuitive app, I can manage customer journey easily **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think that’s the api section could be more functional **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Makes the customer journey easier and more efficient ### 29. Strong support and solid platform with minor limitations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** In my opinion SAP Emarsys is a user-friendly platform for managing personalized, multi-channel marketing activities. The automation and segmentation tools are powerful and quite flexible. A key highlight is the outstanding support team – they are quick to respond, knowledgeable, and genuinely helpful in resolving issues or questions. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some features, such as Predict, currently lack the flexibility to fully tailor them to specific use cases. More customization options would help to better align with complex customer journeys or industry-specific needs. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps us streamline and personalize our email marketing by providing powerful segmentation, automation, and analytics tools. It enables us to reach the right audience with relevant content, increasing engagement and conversions. The platform also helps reduce manual work and allows us to execute campaigns more efficiently. ### 30. SAP Material Management and Production planning , inventory , reconciliation PO,GRN Sales invoicing **Rating:** 5.0/5.0 stars **Reviewed by:** Umer N. | Senior Supply Chain Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** MY WORKING EXPERIENCE on SAP is 4 YEARS and I.really enjoy it working like enjoy it I have an experience on production planning and inventory management open items list check Audit reconciliation and Sales delivery and Ar invoicing **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some times we face issue like system error and some glitch's that why some time feels frustrated **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Inventory discrepancies, Sales order cancellation discount production planning and their issuance ### 31. Emarsys as a campaign orchestrator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** All the complete features you have to orchestrate E2E campaigns for your clients, channel integrations, ease of use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes having that much features and tools you get lost or don't get to know as many of them. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** It serves me as a campaign orchestrator, crating journeys that have decisions in them and integrating all the channels even with different providers using APIS ### 32. Effortless Automation and Personalisation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Automation programs and personalisation, easy to use **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Long loading times for segments, changes without notice **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Automation and personalization ### 33. SAP Emarsys in operations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** You can automate a lot, but still keep that human touch in your emails, SMS, or push notifications. And the real game-changer is how customer data, behavior, and preferences all connect in one place — so your campaigns aren’t just scheduled, they’re actually smart **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** One thing I don’t love about Emarsys is that the learning curve can be a bit steep at first — especially if you're coming from a simpler email marketing platform. There are a lot of powerful features, but it can feel overwhelming figuring out how everything connects, especially with segmentation and automation logic. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Now, we can bring all our customer data — from web, email, mobile, purchases — into one place. That means smarter segmentation, better targeting, and more consistent messaging across channels. ### 34. SAP Emarsys long term review **Rating:** 3.5/5.0 stars **Reviewed by:** Jasmeet B. | Assistant Manager - User engagement & Retention , Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It's a good suite for enterprise use. Has all the channels and integrations possible, giving one view for the end user **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Slow product releases. No AI Agentic support and is operationally time consuming **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Stitches all CRM channels together and helps us build retention journeys to target all our customer base. ### 35. Effortless Templates and Mobile Design Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to follow templates and makes mobile versions easy **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** would love to drag image sin to the template **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** saves time, don't have to write code so saves a lot of time ### 36. Great for Data Integration, But Retail Support Is Complex **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** RDS makes it easy to integrate external data sources for segmentation. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There is no straightforward support for retail data, such as purchase line items, unless you use RDS, which can be quite complex. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** This tool brings together several integrated or custom-built systems into a single, unified toolkit. It effectively consolidates these different components, making them easier to manage and use. ### 37. Usability and solutions of the platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** They delivered what was proposed and we are progressing in use cases. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation models are very focused on online customers, we waste time adapting to our large base that comes from physical stores. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** You have to help make our customers' journey smooth and automated. ### 38. Emarsys is a complex but very powerful platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Roxanne L. | crm manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The possibility of maximizing the personalization of customer communications **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Feedback from the technical service on complex subjects sometimes remains limited. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Emarsys allows us to manage the sending of all our customer communications from a single platform. ### 39. SAP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan J. | Senior SAP T/F Consultant , Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys offers powerful omnichannel marketing automation with personalized customer engagement, easy-to-use campaign tools, and strong analytics for ROI tracking. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Emarsys can have a steep learning curve for new users, limited customization in some areas, and occasional integration challenges with other SAP modules. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Emarsys helps solve fragmented customer engagement by unifying email, SMS, and other channels into one platform. It enables personalized, automated campaigns, improving customer retention and boosting marketing ROI. ### 40. Solid Email Service, Lots of Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** There is great integration with our technology stack **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Sometimes it can be very slow, which is just a database hurdle, but exists. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Helping us stay in touch with our users, inform them of new content, and engage them over the customer lifetime. ### 41. Helps with personalized, AI-driven, omnichannel experience bringing out good results **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush G. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Automation, Personalisation, Outreach methods, Customer Support **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Difficult to learn, Features not explained well, less features **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Helping us solve customer engagement, personalisation and marketing automation. It also allows to fragment the customer data and improve low engagement rates ### 42. Omnichannel Marketing Training **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The intuitive user interface and easy campaing setup. Strong personalization optional. omnichannel automation. good reporting **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** sometimes slow performance. limited flexibility for customized worflows **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** managing customer data cross different channels, automating personalized camapings more consulting and persoanlized customer experiences ### 43. Very well put **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Very well structured, the time for the tasks is always appropriate, the balance between "listening" and "participating" is perfect, nice tone of interaction. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Nothing (I haven't noticed anything negative yet) **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Too low open rate, subscribers are dropping out, content not personalized enough ### 44. God product. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Easy to use and consistant quality, good tool for email campagins analsys **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Rigid design sistem its hard to edit it in a way you wann it without outscoured agency **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** sending email campagins ### 45. A good tool for personnalization, but with limits when you have several countries to manage **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The diversity of automations tools. The possibility to do cross-canal campaigns. The availability of the customer support. Personalization possibilities. Product recommendation features. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The difficulty to read the data if you have an account with multiple countries. The lack of export options for campaigns results. Segmentation tools are slow. Segmentation becomes quickly difficult when you want to maintain it on several countries. Unconsistency of options depending on which emarsys features you use. Some email personalization features are only available with their own builder. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Send personalized communications to our contact base ### 46. It offers a lot, however a bit more complex and something could be way easier. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Almost unlimited automation ability on email flows. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** For example when you analyze the email communication it would be better to be able download list of people who open emails or etc. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Not sure, I need more time with Emarsys as we used to SAP marketing cloud. The good part of it adding unregistered mass people to be able to conduct direct marketing. ### 47. Multi-feature and multi-channel marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Emarsys has multiple features for different marketing cases. You have so many functions (multi layered automation campaigns), super complex personalization and segmentation tools etc. Data Analytics provide deep insights into your business as well. I think we're only using the tip of the iceberg of possibilities with Emarsys. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Compared to other email marketing systems, I found it a little difficult to navigate in the complex user interface at the beginning of learning to use Emarsys. The campaign design templates were once quite prone to bugs, but now the usability has gotten a lot better. Some functions like segmentation can take a long time to load. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** E-Mail marketing on a very professional level with high data protection standards ### 48. SAP a vast tool for Perfectionism **Rating:** 5.0/5.0 stars **Reviewed by:** Asfa F. | Marketing executive , Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** It makes data more moderate and precise with a clear picture of analysis of what has been written in the document. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It sometimes requires me to press F8 two times to execute further to another step. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Advantage is we can get many years data through SAP easily and convert it to excel files about overall open shipments and etc. ### 49. SAP Emarsys is a strong tool for running personalized marketing campaigns across email, SMS,and web **Rating:** 4.5/5.0 stars **Reviewed by:** Salman A. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Good automation and targeting Easy SAP integration Helpful AI features **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Not very beginner-friendly UI could be more user-friendly **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Yes—for mid to large enterprises looking for a scalable, SAP-integrated marketing solution, Emarsys is a great choice. Just ensure your team has time to learn the platform and make the most of its advanced features. ### 50. Emarsys Customer Engagement a Solution beyond and above of all the Marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Vijay R. | SAP CX - Senior Solution Architect , Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Insights, Personalization content, Automation process, Voucher Management, Campaigns, Loyalty Management **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Could have better integration with Quote/order processing. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Lead Reengagement. Automation of Campaigns, Email content personalization, Voucher management, Loyalty management. **Official Response from Blake Fairbanks:** > Hi Vijay! It makes us so happy to know that you are enjoying your experience with Emarsys and that we are helping to fulfill your marketing needs! Please let us know if there is ever anything we can do to help you further and thank you for taking the time to leave such a lovely review! -Blake ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+11%3A34%3A00+-0500&secure%5Bsession_id%5D=27528f7e-1bfc-4cf1-9862-9f6ccc4c836e&secure%5Btoken%5D=29183b70a91ecf0fad753e772d41ea51e7e5d8c16b7cfdb678e62638e3325ddb&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Apex IT](https://www.g2.com/products/apex-it/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AtData](https://www.g2.com/products/atdata/reviews) - [Avvale](https://www.g2.com/products/avvale/reviews) - [Beyond Technologies](https://www.g2.com/products/beyond-technologies/reviews) - [Born Group](https://www.g2.com/products/born-group/reviews) - [Burst SMS](https://www.g2.com/products/burst-sms/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [charles](https://www.g2.com/products/charles/reviews) - [chatarmin.com](https://www.g2.com/products/chatarmin-com/reviews) - [Cloud-Based Customer Data Platform (CDP)](https://www.g2.com/products/cloud-based-customer-data-platform-cdp/reviews) - [Cnt Management Consulting](https://www.g2.com/products/cnt-management-consulting/reviews) - [Coveo](https://www.g2.com/products/coveo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [SAP BTP for Customer Experience](https://www.g2.com/products/sap-btp-for-customer-experience/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation - Activity Tracking - Reporting/Analytics **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management - SEO Management - Campaign Management - Metadata Management - Calendar Management - Audio File Management - Asset Lifecycle Management - Content Management - Brand Management - Document Management - Template Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integration **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - API - Multi-Channel Distribution - Customizable Templates - Customizable Forms - Alerts/Notifications - A/B Testing - Generative AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,206 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)