# SAP Engagement Cloud (formerly SAP Emarsys) Reviews **Vendor:** SAP **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 624 ## About SAP Engagement Cloud (formerly SAP Emarsys) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ## SAP Engagement Cloud (formerly SAP Emarsys) Pros & Cons **What users like:** - Users appreciate the **user-friendly features** of SAP Engagement Cloud, enabling quick campaign launches and effective client tracking. (82 reviews) - Users value the **automation features** of SAP Engagement Cloud, enhancing efficiency while maintaining a personal touch in campaigns. (61 reviews) - Users praise the **user-friendly interface and automation features** of SAP Engagement Cloud, enhancing their marketing capabilities effectively. (61 reviews) - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing CRM strategies effectively. (48 reviews) - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. (46 reviews) - Intuitive (42 reviews) - Email Marketing (40 reviews) - Segmentation (38 reviews) - Analytics (36 reviews) - Efficiency (36 reviews) **What users dislike:** - Users find the **missing features** in SAP Engagement Cloud frustrating, as functionality and navigation have degraded significantly. (43 reviews) - Users find the **learning curve challenging** , requiring extensive training and leaving some features inadequately explained. (42 reviews) - Users find the **difficult learning curve** of SAP Engagement Cloud overwhelming and in need of better feature explanations. (36 reviews) - Users find SAP Engagement Cloud **not intuitive** , requiring extensive training and facing challenges with its setup and features. (33 reviews) - Users find the **limited features** of SAP Engagement Cloud frustrating, impacting usability and overall satisfaction. (32 reviews) - Users find the **complexity** of SAP Emarsys challenging, making navigation and campaign creation slow for newcomers. (30 reviews) - Poor Usability (29 reviews) - Lack of Customization (27 reviews) - Difficult Usability (26 reviews) - Users find the **complex usability** of SAP Emarsys challenging, especially for beginners navigating intricate processes. (23 reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Reviews ### 1. User-Friendly Tool with Seamless Integration and Robust Features **Rating:** 4.0/5.0 stars **Reviewed by:** Varsha R. | Functional SAP CX Consultant, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Emarsys for its drag and drop, segmentation, and the ease it provides in setting up journeys and reporting. It makes the process of creating campaigns much more enjoyable and user-friendly, especially in comparison to Hybris Marketing. I find the multiple language options for emails, suggested workflows, and enhanced reporting capabilities particularly useful. The integration of AI in SAP Emarsys expands the options available, allowing me to run better campaigns based on user behavior. The ease of use and the simplicity of integrating SAP Emarsys with other tools are also significant advantages that contribute to its appeal. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** limited out-of-the-box functionality in areas like native loyalty platforms and advanced retail personalization **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys improves campaign creation with user-friendly drag and drop features, segmentation, and advanced reporting, enhancing my workload enjoyment. It offers language versatility, suggested workflows, and AI capabilities, enabling better campaigns based on behavior. ### 2. Automation Excellence with Engaging Email Strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Luke B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the automation center in SAP Engagement Cloud to be a step above other similar software I've used. It's an excellent way to create unique journeys for customers based on criteria and goals. I appreciate how easy it is to set up custom solutions alongside several built-in automations, which supports our overall business strategy. Creating a multi-step campaign based on our determined logic has been beneficial for delivering targeted campaigns to our customer segments. The automations also effectively fill marketing gaps, such as our successful abandon cart email, which drives revenue and is fully supported by the automation center. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Our own setup is slightly out of the ordinary, but that is mostly due to our own internal issues, so with that in mind our own issues mostly revolve around personalised content. The value in personalised is huge but we have not been able to utilise it as much as we would like due to distrust in our own data. Outside of that we do not have any major complaints about the features of SAP Engagement Cloud. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to enhance our email strategy by building bulk emails and automated campaigns for connecting with customers. Its analytics help adapt strategies based on engagement, and the automation center provides targeted campaigns, supporting our marketing strategy and driving revenue through automation features. ### 3. Effective Automation with Details to Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro F. | Departamento IT, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the automations of SAP Engagement Cloud, as they help save a lot of work and allow for precise segmentations. Additionally, I can send commercial actions to the client with valuable information for both the client and the company. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We need more reports with more features that help us better understand the users. For example, in the loyalty program, we would like to have more details about customer behavior without having to resort to segments. From my technical point of view, it would help me to have more training related to configurations with practical examples. At the end-user level (the business team), they inform me that the interface is not intuitive for them. We have needed the intervention of external consultants and a large amount of work hours, perhaps due to the complexity and interaction with the rest of the ecosystem and custom developments we made to ensure everything works as we want. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to segment customers, automate campaigns, and improve user experience. It helps me maintain smooth contact and understand customer behavior. Automations simplify the work and allow sending valuable business actions. ### 4. Versatile Automation, Needs Offline Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Caio B. | CRM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like most the automation part and the freedom it provides to the clients, allowing us to use it the way the company intends for the customer. The analytics part is pretty simple and easy to use and visualize. The automation combines trigger, segmentation, recurring, and real-time features with a lot of channels available for us, letting us easily use more than 20 types of automations in our CRM. The implementation and initial use of the tool were smooth, thanks to the help of NTT Data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The main problem that doesn't work as well is that SAP Engagement Cloud is so online-focused. There are a lot of cool features that are only intended to work with online info, which limits a company that works both with online and physical sales. Features like price drop, predict recommendation, and product interest just work for online interactions, limiting the number of customers we could impact or the info we could use. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud solves data organization and AI implementation by aggregating a lot of channels on a single platform. It offers automation freedom to tailor customer interactions and makes analytics simple and easy to use. ### 5. Intuitive UI, Powerful Email Marketing Features **Rating:** 4.5/5.0 stars **Reviewed by:** Fritz A. | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the intuitive UI of SAP Engagement Cloud (formerly SAP Emarsys) really appealing. Once everything is set up, designing email campaigns or full automations is as simple as dragging and dropping the desired blocks into place, and the same goes for the segmentation process. When I know what I want to do, the way to get there is usually pretty straightforward. Also, I appreciate that the global support reacts pretty fast, even if the issue at hand isn't that pressing. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The integration of stationary-sales data has been a pain-point for us. Other than that, we are currently still relying on third-party tools as a recommendation engine. If there is one thing I would like to see improvement on, it would certainly be the predict function. Since they are currently working on the feature, I have high hopes. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud lets us easily segment customer groups, tailor advertising, and separate brands. It's user-friendly with no need for coding skills to create content. We gain valuable customer insights through its analytical capabilities. ### 6. Intuitive Automation and Robust Personalization—Especially Strong in the SAP Ecosystem **Rating:** 4.5/5.0 stars **Reviewed by:** Pavithra P. | Operations Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** The automation workflow builder is a standout — setting up complex customer journeys is intuitive enough that marketers can do it without developer support, saving significant time. The segmentation and personalization features are robust, and the AI-driven recommendations integrate smoothly into campaigns. If you're already in the SAP ecosystem, the integrations feel natural and data flows well across platforms. Onboarding support was also stronger than expected for a platform this feature-rich. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The reporting and analytics, while functional, can feel limited when you need deeper custom insights — exporting data for more advanced analysis often requires workarounds. The platform can also have a steep learning curve for new users despite the relatively clean UI, and some features are buried in ways that aren't immediately obvious. Third-party integrations outside the SAP ecosystem can be inconsistent, with some requiring significant manual effort to set up. Pricing is on the higher end, which can be hard to justify for smaller teams. Customer support response times can also be slower than expected for non-critical issues. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Before Emarsys, managing personalized customer communication at scale was a manual, fragmented process across multiple tools. Emarsys consolidated our email, automation, and segmentation into one platform, eliminating a lot of the back-and-forth between teams and tools. The automation workflows have significantly reduced the time spent on repetitive campaign setup, freeing the marketing team to focus on strategy rather than execution. The AI-driven personalization has helped improve customer engagement and retention, with measurable uplift in open and conversion rates. Overall, it's brought more structure and efficiency to our marketing operations. ### 7. Boosts Flexibility and Efficiency, Yet Needs Better Data Separation **Rating:** 4.0/5.0 stars **Reviewed by:** Dominik C. **Reviewed Date:** May 04, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really appreciate the AI assistance feature in SAP Engagement Cloud (formerly SAP Emarsys). It makes reports faster, easier, and quicker to use. It also speeds up the creation of email campaigns with features like a subject line generator and preview text, which helps to support customers in creating their emails more efficiently. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like the data separation issue in SAP Engagement Cloud (formerly SAP Emarsys). It's not possible to separate data from different contacts in one application, which is challenging especially for managing between business units or countries. Also, during the setup, it's easy in general but depends on whether it's a sub-paper contract or a Marceus paper contract, which can lead to confusion about the steps needed. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps my customers be more flexible, faster, and efficient in marketing activities. The AI assistance speeds up reporting and email campaign creation, like generating subject lines and preview text, making processes quicker and easier. ### 8. Simplifies Marketing Automation, But Setup Can Be Complex **Rating:** 3.5/5.0 stars **Reviewed by:** Rocco I. | CRM & CX Consultant - Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I had a very grateful experience with SAP Engagement Cloud. I prefer this tool over others because it's simple to use, especially in marketing automation, and it allows me to create omnichannel journeys with ease. This includes sending push notifications, SMS, or email. The ability to create automation and review it all through analytics dashboards is very important to me, as it supports my work with other companies to create automation and email campaigns. The UI experience is also a plus, making it simple to achieve new leads and create business opportunities. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it would be useful if SAP Engagement Cloud could also provide integrated CRM capabilities that encompass both marketing and sales processes. Currently, it doesn’t allow us to cover all processes comprehensively. Also, the initial setup was very challenging, especially when integrating it with Salesforce. We needed to create a map to understand what to do, which made the process complex. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Engagement Cloud simplifies creating omnichannel journeys and marketing automation, making it easy to achieve new leads and create business opportunities. ### 9. Intuitive and Easy, But Needs Mobile View Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Christina W. **Reviewed Date:** April 28, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is intuitive, easy to understand, and seems simple in a good way. It's not daunting to begin creating new emails, especially since my coworkers have set up a lot of the design and coding, making it pretty 'plug and play' for me. The initial setup was somewhat easy once I got my 'license' with the correct features. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It seems like the layout presented on the site isn't how it looks in real life (especially on a phone). I've just experienced it looking different on mobile, when sending a test mail, compared to what it was supposed to look like according to your 'show on mobile' function. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaigns and managing mailing lists. It's intuitive, making it easy to start creating mails with a plug-and-play setup thanks to my coworkers' setup of design and coding. ### 10. Streamlined Omnichannel Marketing with Smooth Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Piotr O. | E-commerce & Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud lets me use the data from our ecommerce system to not only segment our customer base but also contact them through many different channels. Since our company focuses solely on digital marketing, it's great to have all communication in one tool, including running Google Ads, Meta Ads, and LinkedIn Ads. I also appreciate how the setup with the built-in connector for sales data was pretty straightforward. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the campaign builder, the template builder, could be a little bit more user-friendly. More drag and drop. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for omnichannel marketing, allowing me to contact customers via modern channels like push notifications, SMS, and web. It segments data from ecommerce to contact them through many channels, keeping all communication in one tool. We were able to drive more engagement from the leads we are capturing, thus improving our conversion rates. ### 11. Empodera Insights do Cliente, Necessita de Pesquisa Avançada **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel O. | Analista TI, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** Gosto da confiança nos segmentos e dados de clientes fornecidos pelo SAP Engagement Cloud (anteriormente SAP Emarsys). Os segmentos funcionam muito bem para mim e o histórico de alterações é particularmente útil ao verificar dados de clientes ou alterações de consentimento. Também aprecio as possibilidades de incluir campos personalizados. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Eu não gosto do aspecto de 'buscar por', porque a lupa só permite buscar por e-mails. Eu gostaria de buscar meus clientes usando campos personalizados, como CPF. A configuração inicial não foi fácil porque usamos CPF como nossa chave principal, enquanto o SAP Engagement Cloud procurava por e-mails, então precisávamos personalizar muitas coisas. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Eu uso o SAP Engagement Cloud para segmentar clientes, enviar campanhas e medir resultados como ROI e engajamento. Ele resolve o problema de enviar mensagens para diferentes tipos de clientes. ### 12. Powerful Integrations, But Initial Setup Can Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Kedarnath E. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is easily adaptable and can be integrated with third-party systems, like CDP, using public APIs that can be configured. It’s great that it supports an omnichannel experience with trigger-based events and offers excellent filtering options before sending emails to ensure opt-ins are checked. I find the in-built recommendations and algorithms very good, which is useful for marketing purposes. We can track data from commerce and use segmentation to target specific users effectively, and the system’s recommendations like recently purchased items, viewed products, and shopping cart info are easily plug-and-play for our email promotions. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Could be improvements like we had a separate marketing cloud where the segmentation was very good, but currently, we do not have that. It should have been better without whitelisting the domains for sending emails. Setup and initiating the engagement cloud is a bit of a tedious process. We have to raise a ticket and follow up, which has become challenging. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for omnichannel integration with CDP for triggering emails based on events, applying constraints, and leveraging powerful data metrics and algorithms for recommendations. ### 13. Powerful Real-Time Engagement with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil N. | Functional Solution Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I found SAP Engagement Cloud very informative and practical, especially for real-time customer engagement use cases. The real-time journey execution and event-driven architectures have been clearly explained by Koon and the team, which provided a great experience. I appreciate how it eliminates the need for middleware, directly triggering emails based on customer interactions on the website. The event-triggered communication feature is particularly useful as it automatically sends out emails, SMS, or WhatsApp messages based on events like abandoned carts or product views. The interactive session added a lot of value, and I found the overall session relevant for teams working in real-time engagement scenarios with SAP Engagement Cloud. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The initial setup is really time-consuming because enabling the email, maintaining the tenant configuration, and validation requires creating a ticket to SAP. It takes about one or two days even with a medium priority. There's also a known issue called fail set mode that should be removed and given directly to the application owner instead of having to create a ticket with SAP. The 'wait for response' node is only available for event-based or event desk automation journeys. It should be available for all other journeys like product, tactics, and audience-based journeys. This would allow more flexibility in selecting customers instead of depending heavily on the event bus. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud eliminates the need for middleware. It triggers emails, SMS, and WhatsApp messages in real-time based on customer interactions on a website, like cart abandonment or product views. ### 14. Powerful Customization and Automation, Difficult Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe J. | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like predictive intelligence, automation topics, and advanced segmentations. The creation of personalized campaigns is another feature I value. These functions allow me to execute complex data strategies in minutes, something that would traditionally take days. I can create customer segments that, for example, buy AE jeans, what their size is, and who haven't visited us in 6 months. In summary, these features make the tool valuable because they turn data into revenue. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Currently in my country, there is a law that does not allow people to be contacted twice through the same channel. Currently, other tools have this implemented automatically. In my case, with SAP Engagement Cloud, it has to be done very manually. It was very difficult; in Colombia, there are no people who implement this solution correctly. That's why this implementation was extremely difficult and costly. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for personalization and automation in retail, addressing the lack of personalization, customer lifecycle tracking, cart abandonment, and conversion loss. It benefits me with predictive intelligence, advanced segmentations, and quick execution of complex data strategies. ### 15. Versatile Tool with Room for Improvement in Design Features **Rating:** 3.5/5.0 stars **Reviewed by:** A K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers a structured platform with a lot of possibilities, including multiple communication channels. It provides big opportunities for data analysis and is a very intuitive platform. The great support is another aspect I appreciate, and it allows us to only need one tool that offers it all, thus avoiding a long onboarding time since everyone can easily use it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The process of creating email designs is a bit more complex and could be improved by making it easier to build blocks, perhaps with more templates from the community. The same goes for the forms, the webchannel, and the data dashboard. They are outdated and it is not possible to design them individually without a big effort. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email marketing to reach our customers. It provides multiple communication channels and big opportunities for data analysis. It's an intuitive platform with great support, meaning we only need one tool without lengthy onboarding. ### 16. Real-Time Data Automation with SAP Engagement Cloud **Rating:** 5.0/5.0 stars **Reviewed by:** Namitha . | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud to handle customer engagement using real-time operational data, which lets my customer messages update automatically based on backend events like delivery issues. I appreciate not having to write cron jobs, webhooks, or ETL flows just to keep campaigns up to date. The real-time connection to ERP data automates complex problems like reduced ML infrastructure needs, less custom algorithm tuning, and no need to maintain recommendation engines. The system reacts instantly to operational events like inventory changes or delays because it's connected directly to SAP's core systems. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There's no deep, code-level debugging like we have with custom microservices, CloudWatch metrics, message tracing. This makes it harder to identify the root cause of failures, slowing development cycles. The initial setup wasn't hard but definitely not plug and play. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to handle customer engagement with real-time data without writing cron jobs or ETL flows. It automates managing hard problems like machine learning infrastructure and recommendation engines. ### 17. Streamlined Communication with Compliance and Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Euceda J. | Head of Capital Markets & Institutional Sales, Capital Markets, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Engagement Cloud (formerly SAP Emarsys) unifies client data and automates compliant, event-driven communications tailored to the capital markets industry. It centralizes investor profiles, transaction history, and engagement touchpoints, which helps eliminate data silos and reduces manual coordination across our team. The built-in compliance framework aligns perfectly with GDPR, BaFin, and MiFID II requirements, allowing us to execute institutional outreach, IPO updates, and fixed-income announcements confidently without heavy legal review. Its reliable workflow automation scales personalized client engagement efficiently, maintaining strong relationships with institutional investors, asset managers, and family offices without sacrificing quality or consistency. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The reporting and analytics feel somewhat limited for capital markets-specific use cases. Custom dashboards for tracking institutional client engagement alongside deal performance require extra manual configuration. The native integration with our trading and portfolio systems works, but it often needs additional IT support to fully sync client and transaction data in real time. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to unify client data from various systems, ensuring consistent outreach and compliance. It automates event-driven workflows, reducing manual follow-ups, and identifies at-risk relationships, improving engagement and client relationship management. ### 18. Versatile Marketing Automation, Needs Enhanced Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Katherine B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the drag and drop email builder, the powerful segmentation tool, and the good reporting insights in SAP Engagement Cloud. It allows us to send high-impact campaigns with built-in segmentation and reporting tools. I appreciate having the flexibility to design new templates and connect third-party integrations to build multichannel campaigns that reach the right audience. I like being able to build campaigns for different channels from the same platform. These tools make my job simpler and give me a single customer view. The platform itself is much more reliable and lets us manage automations in-house, build campaigns for other channels in one platform, and access more powerful tools like omnichannel vouchers and better reporting tools. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I would like to be able to segment based on channel affinity, and to see more in-depth reporting for other channels like webchannel, mobile engage, and SMS. There's in-depth insight for emails, but very surface level for push and SMS when it comes to observing trends. Heatmaps for test emails would also be great. The setup was challenging due to some outdated systems on our side. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud simplifies my job, allowing high-impact, multichannel campaigns and providing a single customer view. It manages automations in-house and offers a reliable platform with better reporting tools. ### 19. Effortless Campaign Personalization with Robust Automation **Rating:** 5.0/5.0 stars **Reviewed by:** likhitha v. | Programmer Analyst Trainee at Cognizant , Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love how SAP Engagement Cloud personalizes campaigns at scale and automates customer journeys using real-time data and AI insights. The segmentation, AI recommendations, and event-triggered workflows make the campaigns personalized and effective. I also switched to SAP Engagement Cloud from Adobe Campaign to benefit from its simpler automation, better AI personalization, and easier omnichannel campaign management. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It could improve its ease of use for beginners and make advanced reporting more intuitive. It could be easier with a simpler setup and navigation, and reporting could improve with customizable dashboards and drag-drop reports. The initial setup of SAP Engagement Cloud was a bit challenging at first but became easy once we got familiar with the platform. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to create personalized marketing campaigns, automate customer journeys, manage customer data, and track campaign performance. Its AI insights and segmentation features make providing personalized experiences at scale much easier. ### 20. Marketing automation without hassle, but complex setup **Rating:** 4.0/5.0 stars **Reviewed by:** Rostyslav K. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud is constantly being improved in line with the latest trends, making it user-friendly. It is not just a product for developers, but also for marketers and anyone without technical knowledge. The ability to add personalization and integrate with third-party databases for subsequent use of this data within the platform is also impressive. This ultimately allows the client to transform emails into profit, which I find the most interesting. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It was quite difficult for me to set up SAP Engagement Cloud. You need to understand the technical documentation and interact with the manager who needs to activate something. This takes a lot of time and requires coordination, especially if several teams are working. I wish this process were simpler. I noticed that it would be useful to add more AI integration and simplify the automation interface, as many people get confused with it. AI solutions for simplifying programming and technical aspects, for example, in the template editor, would be helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud automates marketing tasks, saves time on routine, and allows for team collaboration on tasks. ### 21. Streamlined Marketing Automation and Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I love the simplicity of use and appreciate how easy it is to create automations and campaigns with minimal time spent on learning and fixing issues. The dashboard is simple to use, making building reports and breaking down data straightforward. The platform is essentially 'plug & play,' which is really convenient. The team at SAP Engagement Cloud is amazing to work with; they are super responsive and very helpful, especially in developing segments and automation programs. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some reporting, like year-on-year comparisons, can be a bit timely to create. It would be helpful to add functions for reporting on things like customer contact growth year-over-year, month-over-month, and quarter-on-quarter. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud simplifies building automations, segmentations, and creating web channel pop-ups. Its dashboard is user-friendly for building reports and breaking down data quickly. The platform's ease of use allows for fast campaign creation without extensive learning. The supportive team enhances the product's value. ### 22. Effortless Segmentation and AI-Driven Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Ann-Sofie S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud very easy, user-friendly, and fast. I like its user-friendly interface and how it allows things to get done faster than our previous system. The AI analytical tool is great for easy access to performance data, and I appreciate the engagement event segment builder which is excellent for creating specific segments without needing a template. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's not as easy to see where the segments are used - campaign or digital ad. Only when you click delete, you can have an overview. You cannot delete segments within the segment either. You have to search it up from the overview to find it and delete it there. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to easily build segments for campaigns and digital ads, and analyse campaigns. It's user-friendly, fast, and the AI analytical tools make accessing performance data simple. The segment builder also allows for creating specific segments without templates. ### 23. Simple Integration with SAP Engagement Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro U. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the ease of integration of SAP Engagement Cloud with third-party systems. They make it very simple to integrate both systems in just a few minutes, allowing me to share my database quickly and very easily. This includes integrating SmartSys with various channels like the web, making everything very fast and easy to accomplish. I also find the initial setup very simple compared to other SAP products, such as SAP Marketing Cloud and Cloud for Customer. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** A better integration with the B2B business type would be ideal. Additionally, it would be useful to improve the views of the contacts and have a clarification on how to work with them. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to communicate with customers through various channels and unify all the data on a single platform. This allows me to create campaigns from one place and improve engagement by getting to know my customers better. ### 24. Powerful Multi-Platform User Segmentation for Targeted Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Westzone F. | e commerce team, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** users data segmentation from multiple platform and then target them for the marketing **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** whats app marketing integration limitation with only limited players in the market like sinch , it required max player to add them so we flaxibility more **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** provide the users data from instore , online / mobile app data combined and we can utlised them for the marketing . and create the segmentation based on the data in different way like user buying history , event etc... ### 25. User-Friendly with Efficient Template Management **Rating:** 4.5/5.0 stars **Reviewed by:** Agnes O. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud for sending newsletters to customers and reviewing performance. I appreciate how easy it is to build newsletters and its customizable features. I love being able to use templates and copy them to new accounts because I have many customers, and it makes managing multiple accounts much easier. The onboarding was easy for me thanks to the setup templates and the user-friendly interface. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The pre-set filter in the search bar should be turned off. I want to see more projects than only the past few ones of the last week. It should be removed. If I need a filter, I would like to set it myself. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending newsletters, managing opt-outs, and it makes building and customizing newsletters easy. Using templates and copying them for new accounts saves time since I have many customers. ### 26. Helpful but Needs Improvement in Testing Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Dharani N. | CRM Senior Analyst **Reviewed Date:** April 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate how SAP Engagement Cloud makes it easy to build emails without needing HTML knowledge, which is great for beginners. The platform is designed to be handy and user-friendly, so you don't have to know all the technical steps. I also like the tactics and the block-based email build, which save me a lot of time. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the testing part more flexible in Adobe Campaign. Maybe here, the testing part is a bit challenging compared to other tools. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for targeting people with email campaigns. It allows emails to be built without HTML knowledge, making it easy even for beginners. The platform is designed to be handy, so you don't need to know all the technical steps. ### 27. Better Customer Experience with Data Integration Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Maria A. | Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the relational data in SAP Engagement Cloud because I can integrate data from other systems in my company and use it to send better communications to our customers. Also, SAP Engagement Cloud offered a better experience and more functionalities compared to Marketing Cloud. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I find the timeout of the queries in the relational segments frustrating. When I try to run a query in a table with a massive amount of data, it always results in a timeout. I think increasing the time parameter could help. Also, the initial setup wasn't very easy. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to personalize communications with customers and keep data in a safe space. ### 28. Effortlessly Boosted Our Campaign Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Mariano R. | Co-Fundador, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like using SAP Engagement Cloud (formerly SAP Emarsys) for supporting campaigns at work through push notifications, emails, and automation programs like abandoned cart and welcome messages. It solves my problem of reaching people, and with SAP Engagement Cloud, my sales have increased. The interface is something I particularly appreciate, and I think it works very well. I also find the push notifications amazing because they allow us to reach thousands of people with a simple click. The personalization feature is particularly valuable as it makes people feel more connected. Setting it up was easy, which I find helpful. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Test messages **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to support campaigns with push notifications, emails, and automation. It solves my problem of reaching people, increasing my sales. The personalization in push notifications enhances engagement as people feel more identified. ### 29. Effortless Communication, Minor ESL Improvements Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Emily M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud relatively easy to use, which is a big plus for me. The email template blocks are great because they help us and the local CRM teams to manage content efficiently. We can save content blocks and reuse them for other sends, which is really convenient. The initial setup was pretty easy, which made the transition smooth. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Some ESL and loops can be better as we have to find workarounds in some areas. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for sending emails, creating segments, and building journeys. It helps us send communications to customers and manage content with reusable email template blocks, making it easier for the CRM teams. ### 30. Powerful Email & Ad Targeting, Marred by Technical Glitches **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's great we're able to segment audiences in specific types, like customer lifetime value and days since last engagement, which helps us tailor messaging in more detail and achieve a higher conversion rate. I personally use the digital ads audience feature the most because it helps me target specific audiences on different ad platforms, and it's significantly increased our return on ad spend. The email marketing and analytics features have also enabled us to understand the different engagement metrics and conversion rates per customer type, identifying weaknesses in our email and automation marketing. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** We face technical issues frequently, like numbers in the dashboards not being right, connections between platforms breaking, and data loss. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to work with customer files, tailor experiences, and retarget. Audience segmentation boosts conversion rates, and digital ads features enhance ad spend ROI. Email marketing analytics reveal engagement metrics and highlight weak spots. ### 31. Versatile Features, Needs Better Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Jannick T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like the extensive scope of features offered by SAP Engagement Cloud. It allows me to do pretty much anything from personalization to retargeting, helping me reach customers at the right time with the right message. I find the segment builder particularly valuable, as it lets me choose exactly which triggers, like certain behavior or browsing a specific category, lead to targeting. This level of control in segmentation and retargeting is quite beneficial. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the program could be a bit more transparent or beginner-friendly. A certain tutorial right in the interface of the dashboard would be helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to effectively reach customers through segmentation and retargeting. The broad feature scope, including personalization and a segment builder, allows targeting based on specific triggers like browsing behavior, ensuring the right message reaches the right customer at the right time. ### 32. Powerful Automation and Segmentation, with a Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Valen T. | Senior Customer Happiness Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** SAP Engagement Cloud offers strong automation capabilities and helpful customer segmentation tools that make it easier to create targeted campaigns. The ability to manage multiple channels in one platform improves efficiency and keeps reporting centralized. Once you understand the system, the workflows are powerful and allow for detailed personalization. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The platform can feel complex and not very intuitive for new users. Some processes require multiple steps that could be streamlined, and reporting customization can sometimes feel limited. There is also a learning curve when setting up more advanced automation features. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps solve the challenge of managing customer engagement across multiple channels by centralizing campaigns, automation, and reporting in one platform. It streamlines segmentation and personalization, making it easier to deliver targeted messaging at scale. This benefits us by saving time, improving campaign efficiency, and allowing us to make more data-driven decisions that enhance overall customer engagement. ### 33. Powerful Automation but Bugs Impact Usability **Rating:** 3.5/5.0 stars **Reviewed by:** Victor . | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate SAP Engagement Cloud for its powerful capabilities in automation and targeting using SQL, which allows me to iterate rapidly. I find the targeting and personalization features using SQL relational data and views particularly valuable. Having access to all client data enables precise targeting and personalization. Overall, it's a great tool. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some bugs, some latency while creating programs, and some time issues with program nodes. Some days, the software is not responsive, and it takes a lot of time to make changes. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email and SMS campaigns. It enables precise targeting and personalization using SQL relational data, allowing quick iterations and automations. ### 34. Comprehensive Features, Challenging Setup **Rating:** 1.5/5.0 stars **Reviewed by:** Ethan N. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like their automation center quite a bit. It's pretty robust and can do extensive automations in a compact UI. It allows us to automate tons of complex actions that other software simply wouldn't be able to accommodate. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** There are some limits to the automation center's ability to avoid sending email at certain times, the overall UI isn't great, there's almost no way to measure list growth or segment growth, the block-based email editor is awful and is barely block-based, it's essentially the same as hard-coding the email. It was tough and extensive - we're still setting up parts of SAP Engagement Cloud over a year after the initial setup. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud lets us communicate with customers via email, web, and SMS, automating it all. Its automation center handles complex actions that other software can't accommodate. ### 35. Clean Interface, Easy Setup, But Rigidity in ESL **Rating:** 5.0/5.0 stars **Reviewed by:** Yair R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the clean interface of SAP Engagement Cloud (formerly SAP Emarsys), as I don't need extra information or an excess of boxes. I also highly value the export system and the KPIs. Additionally, the initial setup was very easy, which was a big plus. Finally, I find it excellent that I can run mailing campaigns and reach a lot of people. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The ESL language is very rigid when it comes to creating blocks and the landing page is not found. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for email campaigns, it reaches a lot of people, and its clean interface avoids information overload. ### 36. Extensive features with room for improvement in UI and pricing structure **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel T. | Head of Performance Marketing und CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the distinct and clear segmentation of SAP Engagement Cloud, which prevents errors during dispatch, such as duplicate shipments, and enables precise targeting of audiences. The regional support is also a great advantage, as it prevents misunderstandings in communication and avoids serious errors. Additionally, I find the handling of the software to be relatively easy, and the range of functions is very extensive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The scope of the many usage possibilities also leads to confusion. The structure and layout of the interface could be more intuitive and logical. The use of AI to support the individual modules would be sensible. Price/performance: I don't want to feel like I'm constantly being talked into additional modules/extensions by contacts. There shouldn't be too many smaller 'nodes' charged extra. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find the segmentation clean, which prevents errors during shipping and enables targeted communication. The customer data platform and simple automations help with customer reactivation. ### 37. Powerful Automation Tool Offering Strong Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Rouf R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like that SAP Engagement Cloud offers robust automation and personalized features such as behavior-based email campaigns, customer segmentation, and multi-channel orchestration. Its AI-driven recommendations and insights make it easier to deliver the right message to the right customer at the right time. I’m also impressed by the integration options and the strength of its AI capabilities. On top of that, the initial setup was very straightforward, and it only took a couple of days to get comfortable using it. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The interface can feel a little complex, especially for new users who are just getting started. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud helps us centralize our customer data and run automated, personalized marketing campaigns across channels such as email and the web. It makes it easier to target the right audience with relevant messages, and it has improved our overall customer engagement. ### 38. Powerful Automation with Room for Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like how easy SAP Engagement Cloud makes it to automate personalized marketing campaigns across multiple channels from one platform. It has strong customer segmentation and real-time data, allowing campaigns to be very targeted and responsive without a lot of manual effort. The ability to solve customer engagement problems, like sending the right message to the right audience, automating campaigns, improving personalization, and tracking marketing performance all in one place, is really valuable. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It can feel limited in advanced customization, and reporting/analytics can sometimes be less flexible compared to more specialized marketing analytics tools. The initial setup was moderate to complex; it definitely was not a quick plug-and-play tool. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to automate and personalize marketing across multiple channels, solving customer engagement challenges, enhancing targeting and personalization, and consolidating marketing performance tracking in one place. ### 39. Intuitive Campaign Management with Room for Design Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I use SAP Engagement Cloud (formerly SAP Emarsys) mainly to store my company's contacts and send them campaigns for events and new available content on our webpage. It helps me from having to create reports or manually store the contacts. I find it quite intuitive and everything is automatic. I also appreciate the creation of automations, which works especially well. The initial setup was super easy. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think the template design could be easier to use, more user-friendly. Maybe more like Canva where you just use a couple of blocks and edit them to be either pictures or whatever. Also being able to upload pictures to the platform instead of links. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to store my company's contacts and send campaigns. It stops me from creating reports or manually storing contacts. ### 40. Robust APIs and Intelligent Design, but Setup Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the clarity and compactness of the whole platform. Its intelligent design makes it mostly self-explaining. Thanks to the broad variety of APIs, it's easy to import and export the needed data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I don't like that for some tasks I have to contact the SAP support team. I would rather like to be able to configure everything for myself. For example, for the first implementation or if I want another user for the help portal. I want to connect it to our SAP Sales Cloud but was not able up to now. That is because the instruction SAP provides does not fit our needs. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** Thanks to the broad variety of APIs, it's easy to import and export needed data. ### 41. Smooth Setup, Needs Enhanced Features **Rating:** 4.0/5.0 stars **Reviewed by:** Bahadır G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Engagement Cloud (formerly SAP Emarsys) easy to learn, which makes it convenient for our team to get up to speed quickly. The transactional emails with attachments are another feature I like, as it supports our need for effective communication with customers. The initial setup was pretty smooth, which added to the overall positive experience with the platform. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I want to send order notification emails with invoices attached, but SAP Engagement Cloud doesn't support that. Also, there should be more filtering options in the panel. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** SAP Engagement Cloud solves creating correct segmentation and integrates with Mobile App and Web channels. It's easy to learn and handles transactional mails with attachments. ### 42. Streamlined Automation with Some Reporting Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Guy . | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the automation development system in SAP Engagement Cloud as it simplifies the process of building automations and helps me understand better what is happening. I also appreciate that there are resources readily available to learn more and build skills. Additionally, it was easy to connect C4C with SAP Engagement Cloud, allowing for free-flowing data. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The email reporting page is slightly unclear. The split between total and unique clicks is unexplained and sometimes I feel like I don't know what my real click rate is because the splits aren't explained well. This includes clicks on mobile. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for automation development and email building. It simplifies automations and helps me understand processes better, with resources available to build skills. ### 43. Customizable, but with a steep learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Lukas N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think it's great that most components of the SAP Engagement Cloud are customizable and adaptable to our tech stack and the individual solutions of our architecture. The code of template blocks can be edited directly, and product feeds as well as product integrations can be expanded in self-service. This allows us to implement solutions customer-oriented while freely considering the technical requirements. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The adaptability and overall structure make the SAP Emarsys part not very user-friendly. The onboarding up to expert users takes a lot of time and requires training. More standard solutions without code/tech stack understanding should be offered. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to manage our loyalty program and as a central place for automations and newsletters. The code of template blocks can be edited, and product integrations can be extended in self-service. ### 44. Flexible Platform with Room for Support Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ngoc Hien L. | Test manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2025 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I find SAP Emarsys flexible for our marketing department, enhancing efficiency in marketing operations. I appreciate the ability to set up push notifications and inbox messages for different segments, which are instrumental in our communication strategy. The range of usual features addresses gaps previously encountered, greatly benefiting our marketing efforts. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Setting up SAP Emarsys has proven to be quite demanding, especially when it comes to integrating Emarsys with our existing SAP legacy platform and configuring several test accounts. Furthermore, the SDK we adopted was not technically mature, which made the process even more challenging. I feel that the SDK documentation could be more comprehensive, as it currently lacks sufficient detail. In addition, I think the technical support could be more responsive and helpful. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I find SAP Emarsys offers flexibility for our marketing department, enhancing efficiency in sending push notifications and messages across different segments. ### 45. UI Simplicity with Setup Challenges **Rating:** 2.5/5.0 stars **Reviewed by:** Jord P. **Reviewed Date:** May 15, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the UI for CRM and appreciate the no-code solution for managing CRM tasks with SAP Engagement Cloud (formerly SAP Emarsys). **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Handling duplicates and data quality issues without the interrupting resets and full loads. Also a unified data transfer method for all types of data is missing. Confusing for first time setup since some of the documentation is out of date or links to outdated sites. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for customer engagement, and its UI for CRM as a no-code solution is quite beneficial. ### 46. Versatile Components and Powerful Customization, But Training Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the wide variety of components, tracking, and customization that can be done with SAP Engagement Cloud, in addition to data collection. I also value the sending of follow-ups for loyalty. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The training of the tool. I would like to have catalogs or user manuals, as well as easily accessible training. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for campaign management and personalization. It solves personalization issues and I like the variety of components, tracking, and data collection it offers. ### 47. Versatile Marketing Tool with Webextend Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijith s. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I like the Webextend feature and the ability to create customized campaigns with SAP Engagement Cloud (formerly SAP Emarsys). It helps us by allowing us to know any new visits to our e-commerce platform, so we can create new contacts and offer more campaigns and offers to existing contacts, thereby extending our sales. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** Probably the unavailability of API for integrating some applications, for example for consent management applications. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for prospect to opportunity creation and marketing. It fills our gap in omnichannel marketing automation, detects new visits to our platform, and helps extend sales through targeted campaigns. ### 48. User-Friendly Interface, But Performance Hiccups **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I appreciate the user-friendly interface of SAP Engagement Cloud (formerly SAP Emarsys), which makes it easy to navigate and put together an email campaign. I also like the blocks feature, which contributes to the ease of use. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** The segments area is too laggy because there's too many, and the deletion process isn't quick, so it doesn't incentivize people to delete segments when they're done with it. The initial setup was quite difficult, even though now I have the hang of it, but I'm always learning new ways to use it. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud for emails, segmentation, and reporting. It solves segmentation problems and has a user-friendly interface that makes navigating and creating email campaigns easier. ### 49. Intuitive Interface, Trustworthy Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Abiali K. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I really like SAP Emarsys' interface. The UI is very good, and it makes setting up SMS and email marketing campaigns much easier compared to other tools I've used. I trust the company because they have other tools that I like. Because of this trust, I'm willing to use SAP Emarsys. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** I think sometimes it glitches, especially when we create campaigns in bulk. I also feel they could introduce more programs, like loyalty programs and better subscriptions. Some plans don't provide value for what we are paying, and others provide too much value, so they should look at the subscription tiers. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Emarsys to set up SMS and email marketing campaigns, which was tough with other tools due to bad interfaces. SAP's interface is great, making it easier to manage campaigns for my clients. ### 50. Empowers Marketing with Built-in Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick Christoph R. | Geschäftsführender Inhaber, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)?** I think SAP Engagement Cloud has good built-in options such as product recommenders. These features help because not all other tools have them implemented, making it easier to go deeper and be more personalized. The initial setup was not too complicated, and the user experience is positive. **What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)?** It's complicated to get people for technical support. Sometimes we would like to discuss problems in a meeting but the support is only through mail. It should be possible to schedule meetings with SAP people there discussing technical problems. **What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you?** I use SAP Engagement Cloud to automate email marketing. It has good built-in options like product recommenders, making it easier to personalize deeper than other tools. ## SAP Engagement Cloud (formerly SAP Emarsys) Discussions - [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) - 1 comment, 1 upvote - [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) - 2 comments, 1 upvote - [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) - 1 comment, 1 upvote - [View SAP Engagement Cloud (formerly SAP Emarsys) pricing details and edition comparison](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+12%3A28%3A17+-0500&secure%5Bsession_id%5D=509b736b-fc52-4782-b08a-43e1b01d11b1&secure%5Btoken%5D=884f6dfa435aa71eaa94642d68b36c2a8fb97a5e0b4e910d9273655b553a3491&format=llm_user) ## SAP Engagement Cloud (formerly SAP Emarsys) Integrations - [Accely Group](https://www.g2.com/products/accely-group/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) - [Antavo AI Loyalty Cloud](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews) - [Apex IT](https://www.g2.com/products/apex-it/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [AtData](https://www.g2.com/products/atdata/reviews) - [Avvale](https://www.g2.com/products/avvale/reviews) - [Beyond Technologies](https://www.g2.com/products/beyond-technologies/reviews) - [Born Group](https://www.g2.com/products/born-group/reviews) - [Burst SMS](https://www.g2.com/products/burst-sms/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [charles](https://www.g2.com/products/charles/reviews) - [chatarmin.com](https://www.g2.com/products/chatarmin-com/reviews) - [Cloud-Based Customer Data Platform (CDP)](https://www.g2.com/products/cloud-based-customer-data-platform-cdp/reviews) - [Cnt Management Consulting](https://www.g2.com/products/cnt-management-consulting/reviews) - [Coveo](https://www.g2.com/products/coveo/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [SAP BTP for Customer Experience](https://www.g2.com/products/sap-btp-for-customer-experience/reviews) - [SAP ECC](https://www.g2.com/products/sap-ecc/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## SAP Engagement Cloud (formerly SAP Emarsys) Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Content Management** - Customizable Templated Workflows - Asset Management **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top SAP Engagement Cloud (formerly SAP Emarsys) Alternatives - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,173 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews)