AB Tasty
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com
Average Rating: 4.4/5.0
Total Reviews: 419
How Do G2 Users Rate AB Tasty?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)
- User Data: 7.5/10 (Category avg: 8.7/10)
- Targeting: 8.1/10 (Category avg: 8.6/10)
- Content: 7.8/10 (Category avg: 8.8/10)
Who Is the Company Behind AB Tasty?
- Seller: Wingify
- Company Website:
- Year Founded: 2009
- HQ Location: PARIS, France
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Twitter: @ABTasty
11,859 Twitter followers -
LinkedIn® Page: www.linkedin.com
297 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Product Manager, Chef de projet digital
- Top Industries: Retail, Cosmetics
- Company Size: 50% Medium, 32% Large
What Do G2 Reviewers Say About AB Tasty?
AI-generated summary from verified user reviews
Pros
- Users find AB Tasty to be very easy to use, appreciating its intuitive interface and user-friendly analytics tools.
- Users commend the reactive and helpful customer support from AB Tasty, enhancing their testing experience significantly.
- Users appreciate the ease of A/B testing setup with great support and intuitive interface of AB Tasty.
- Users value the helpful customer support from AB Tasty, enhancing their testing and optimization experiences significantly.
- Users value the easy setup of AB Tasty, enabling quick experiments and personalisation without technical hurdles.
Cons
- Users note the lack of straightforward integrations with Salesforce, impacting analytics and requiring manual workaround solutions.
- Users often face testing difficulties with AB Tasty, finding the QA process cumbersome and inconsistent with live site visuals.
- Users find the difficult learning curve for advanced features in AB Tasty can hinder initial user experience.
- Users find the learning curve challenging, particularly with advanced features and navigation of AB Tasty's extensive options.
- Users are disappointed by the missing native integrations, which complicates analytics and necessitates workarounds.
What Are Recent G2 Reviews of AB Tasty?
"Intuitive Testing Insights, but Generic AI Recommendations"
Rating: 4.0/5.0 stars
— Hannah L.
"very useful tool for team to do A/B tests."
Rating: 4.0/5.0 stars
— Reshma S.








