Aprimo Reviews & Product Details

I've been using Aprimo for about a little over a year now in our mid-sized marketing team, and what stands out the most is how intuitive the workflow automation is. It's like it reads your mind, setting up campaigns and approvals feels seamless compared to the clunky tools we used before. The digital asset management side is a game-changer too; no more digging through endless folders or emailing files back and forth. I love how it integrates with our CRM and Adobe suite without any hiccups, saving me hours each week. Review collected by and hosted on G2.com.

Honestly, the initial setup took a bit longer than I expected, there's a learning curve with all the customization options, and our IT guy had to tweak a few things to get it fully synced with our existing systems. Also, the reporting dashboards could use more out-of-the-box templates; I end up building a lot from scratch, which is fine but adds extra steps sometimes. Review collected by and hosted on G2.com.

I've been using Aprimo daily for the past eight months as part of our marketing and content team, and the feature I appreciate most is the AI-powered smart tagging combined with the automatic cropped image variants. Whenever we upload a new asset, like the lifestyle photos for our health awareness campaigns. Aprimo instantly analyzes it and adds relevant tags (person, smile, food, indoor, etc.) without us having to manually label everything. It makes searching our growing library so much faster. Even better, it generates ready-to-use crops in different aspect ratios (16:9, 3:2, square, etc.) and resolutions right there on the asset page. We no longer have to open Photoshop just to create social media versions or website banners. The whole team can grab exactly what they need in seconds, and it keeps everything consistent across channels. Review collected by and hosted on G2.com.

The search can sometimes be a bit picky if you're not using the exact tags, and I've noticed the smart tagging occasionally misses more specific details (like brand elements in product shots). Also, loading large batches of high-res images can feel slow on slower connections. The pricing is definitely enterprise-level, so it was a big commitment for us initially, and some of the advanced analytics require extra configuration that took our admin a while to set up properly. Review collected by and hosted on G2.com.

I love how the DAM actually works and finds things fast. I can search by campaign code, color, file type, or even part of a file name from two years ago and it pulls the correct approved version every time. The workflow automation is simple but effective, we went from 8–10 emails per creative review to just a couple of clicks and automated reminders. Our regional teams love the self-service brand portal because they can grab localized assets without pinging me at weird hours. Integrates cleanly with Adobe Creative Cloud and Salesforce too. Review collected by and hosted on G2.com.

The fact that it's expensive. Reporting looks nice but I still end up exporting to Excel almost every week because I can’t get the exact breakdowns I need in the dashboard. Onboarding took longer than expected, probably 4–5 weeks before everyone was comfortable. Mobile app doesn't work well compared to desktop. Despite all these, it’s still worth it! Review collected by and hosted on G2.com.

I use Aprimo for digital asset management and marketing operations. It helps our team store and organize brand assets in one place, which makes files easy to find and keeps them consistent across campaigns. I personally use it to manage workflows and for marketing projects. Aprimo solves the issue of scattered files and unclear workflows by keeping all marketing elements in a single location. What I most like is having all marketing assets and workflows in one place. I also find the filter features helpful, as they make finding the right asset quicker. Additionally, I like the approval and version control features because they reduce errors. Review collected by and hosted on G2.com.

Some parts of Aprimo can feel complex at first, especially for new users. I find it difficult to set up, and configuration takes time. The setup process could be easier with clear step-by-step guidance. Review collected by and hosted on G2.com.

I like Aprimo for its robust digital asset management capabilities combined with workflow automation, which help enforce brand governance at scale. It centralizes assets in a single system of record, solves challenges around version control and distribution, and streamlines approval workflows while improving visibility. This reduces time spent searching for content across teams and channels, making it easier to scale content production and maintain consistency. Additionally, I found the initial setup of Aprimo to be very easy. Review collected by and hosted on G2.com.

Some workflows and configurations can be complex to set up and require ongoing administration. Ideally, more out-of-the-box templates, clearer dependency mapping, and simpler admin controls would help. It would also be great to have bulk-editing capabilities to reduce manual updates. Review collected by and hosted on G2.com.

I really like that Aprimo acts as a central hub for operations and helps manage our global marketing efforts, especially when it comes to asset management. The intelligent search and tagging features are great as they make sure our teams can easily reuse assets, reducing extra work. It also eliminates file displacement and the need for constant revision, which is a huge relief when dealing with supplier inquiries. The tool makes sense out of the often chaotic pool of assets created by the design team. The design team specifically enjoys the smart functions like cropping and automated resizing of assets, which is far more efficient. Overall, Aprimo ensures everyone knows where the files are and makes them easily accessible across all departments. Review collected by and hosted on G2.com.

The standard templates need revision; they are very limited. If you want a specific calendar view or a detailed dashboard, you're better off using Power BI. Also, the migration part was long. Moving all our assets to Aprimo took the whole team over a couple of weeks. Review collected by and hosted on G2.com.

With Aprimo, managing our digital assets is always easy and it also features amazing marketing resources management capabilities.

With Aprimo, we have an easy time managing our content lifecycle - from handling planning to content creation and distribution, the tool ensures brand consistency.

With Aprimo, we enjoy enhanced workflows and efficiency and all these leads to productivity. Review collected by and hosted on G2.com.

Well, Aprimo has not failed in any way. It has really met needs regarding DAM and handles content lifecycle management really well. It also has the ability to manage content lifecycle. Review collected by and hosted on G2.com.

I like how smart the search feature is in Aprimo. It feels like magic because I can find a photo just by typing what is in it. I appreciate how it manages workflow and tells people when it is their turn to work, so no one gets confused. Its capability to hide old files is great because it keeps the team from making big mistakes. I'm also impressed with how it speeds up the process, helping teams get ads out the door much faster. Review collected by and hosted on G2.com.

It's a bit too hard with too many buttons, making new users get lost and needing help to learn it. It takes a long time to set up, and you can't use it right away. It costs a lot, so only big firms can pay for it. Sometimes the site can be a bit slow, especially when you have a lot of files. Some parts of the site look old and are hard to use. Review collected by and hosted on G2.com.

Aprimo makes daily work much easier by centralizing all marketing tasks and content. Seeing who is in charge of each step and the status of projects is beneficial. The platform saves time because it eliminates the need to switch between tools by centralizing files, feedback, and updates. Review collected by and hosted on G2.com.

When you're first using the system, some areas of the interface seem a little crowded. Some features are not immediately apparent, so it takes some time to understand them. If it could process large content libraries a bit more quickly, that would be nice. Review collected by and hosted on G2.com.

I love how Aprimo basically acts as the central nervous system for everything. It's the one place everyone goes to. I also appreciate the AI search function. It makes it easier to find files. The AI search function allows me to speak in normal language, just like chatting with an AI, to find files. If I want to find a picture but don't remember the name, I can give a description and the AI knows what to pull up, which is very neat. Review collected by and hosted on G2.com.

It was challenging to set up in the first place. And the ramp up takes time. Review collected by and hosted on G2.com.