# Acquia DAM (Widen) vs Aprimo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Acquia DAM (Widen) excels in user experience, with many users appreciating its intuitive navigation and the ability to create customizable portals for sharing assets externally. This feature allows teams to streamline their workflows and manage a vast array of assets effectively.
- **Users say** that Aprimo stands out for its comprehensive workflow automation, which helps maintain brand consistency by centralizing assets, versions, and approvals in one place. Reviewers highlight the clarity of approval flows and task ownership, making collaboration more organized and transparent.
- **According to verified reviews** , Acquia DAM (Widen) receives high marks for its quality of support, with users noting that technical issues are rare and features are well-tested. This reliability contributes to a smoother day-to-day experience for teams relying on the platform.
- **Reviewers mention** that Aprimo's integration capabilities are a significant advantage, particularly in connecting marketing operations with digital asset management. Users appreciate how it serves as a crucial source of truth for marketing assets, ensuring that teams have access to the latest materials.
- **G2 reviewers highlight** that while Acquia DAM (Widen) offers strong asset management features, it may lag in advanced editing capabilities, such as photo and video editing, compared to Aprimo. Users have noted that Aprimo provides more robust tools for these tasks, enhancing creative workflows.
- **Users report** that both platforms have similar ease of setup, but Acquia DAM (Widen) is often praised for its user-friendly interface, making it easier for teams to get started quickly. This ease of use can be a deciding factor for organizations looking to implement a DAM solution without extensive training.



| | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 631 | 296 | 
| **Largest Market Segment** | Enterprise (48.3% of reviews) | Enterprise (35.2% of reviews) | 
| **Entry Level Price** | Free Trial 50 Users Per Year | Contact Us | 

---
## Top Pros & Cons

### Acquia DAM (Widen)

Pros:
- Ease of Use (39 reviews)
- Asset Management (31 reviews)

Cons:
- Missing Features (13 reviews)
- Confusion (9 reviews)

### Aprimo

Pros:
- Ease of Use (119 reviews)
- Asset Management (72 reviews)

Cons:
- Learning Curve (75 reviews)
- Not Intuitive (60 reviews)

---
## Ratings Comparison
| Rating | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
  | **Meets Requirements** | 8.8 (530 reviews) | 8.6 (205 reviews) | 
  | **Ease of Use** | 8.6 (532 reviews) | 8.1 (228 reviews) | 
  | **Ease of Setup** | 7.9 (325 reviews) | 7.9 (165 reviews) | 
  | **Ease of Admin** | 8.3 (332 reviews) | 7.9 (97 reviews) | 
  | **Quality of Support** | 9.0 (482 reviews) | 8.8 (196 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (325 reviews) | 9.0 (103 reviews) | 
  | **Product Direction (% positive)** | 9.1 (514 reviews) | 8.9 (201 reviews) | 

---
## Pricing

### Acquia DAM (Widen)

#### Entry-Level Pricing

Plan: Workgroup

Price: Free Trial 50 Users Per Year

Description: Teams moving from shared drives to an AI-powered DAM to gain control of their library, automate tagging, and integrate with a few tools.

Key Features:
- Assets
- Insights
- Portals

[Browse all 3 editions](https://www.g2.com/products/acquia-dam-widen/pricing)

#### Free Trial

Yes

### Aprimo

#### Entry-Level Pricing

Plan: Content Intelligence

Price: Contact Us

Description: AI-powered insights designed to optimize content strategy, identify gaps, and improve decision-making. Automated analysis evaluates performance, audience engagement, and content effectiveness across channels. Predictive modeling helps teams prioritize content creation, align messaging with demand, and maximize reach. Integrated reporting provides real-time visibility into trends, enabling data-driven content planning and continuous optimization.

Key Features:
- AI-Driven Content Performance Insights
- AI-Based Metadata Enrichment & Auto-Tagging
- Predictive Content Performance Modeling

[Browse all 6 editions](https://www.g2.com/products/aprimo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.5/10 | 472 |
| **Aprimo** | 8.6/10 | 171 |

#### Interface and Performance

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Import/Export** | 8.7 (422 reviews) ✓ Verified | 8.7 (134 reviews) | 
| **Organizational Interface** | 8.3 (431 reviews) ✓ Verified | 8.5 (148 reviews) | 
| **Search** | 8.6 (454 reviews) ✓ Verified | 8.8 (143 reviews) | 
| **File Preview** | 8.7 (440 reviews) ✓ Verified | 8.8 (132 reviews) | 
| **Analytics** | 7.4 (107 reviews) | 8.0 (125 reviews) | 

#### Asset Management

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **File Types** | 9.0 (435 reviews) ✓ Verified | 9.2 (131 reviews) | 
| **Metadata** | 8.9 (427 reviews) ✓ Verified | 8.8 (132 reviews) | 
| **File Transformation** | 8.7 (389 reviews) ✓ Verified | 8.7 (122 reviews) | 
| **Versioning** | 8.9 (364 reviews) ✓ Verified | 8.9 (135 reviews) | 
| **Expiration** | 8.8 (368 reviews) ✓ Verified | 8.9 (124 reviews) | 
| **Watermark** | 8.1 (192 reviews) ✓ Verified | 8.4 (117 reviews) | 
| **Digital Rights Management** | 8.5 (287 reviews) ✓ Verified | 8.6 (117 reviews) | 
| **Brand Guidelines** | 8.3 (105 reviews) | 8.5 (124 reviews) | 

#### Media Types

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Video** | 8.8 (368 reviews) ✓ Verified | 8.6 (124 reviews) | 
| **Audio** | 8.8 (272 reviews) ✓ Verified | 8.4 (119 reviews) | 
| **Images** | 9.4 (437 reviews) ✓ Verified | 9.2 (127 reviews) | 

#### Administration

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Workflow Management** | 8.5 (315 reviews) ✓ Verified | 8.6 (139 reviews) | 
| **User, Role, and Access Management** | 8.7 (402 reviews) ✓ Verified | 8.7 (132 reviews) | 
| **Brand Portal** | 8.6 (368 reviews) ✓ Verified | 8.4 (114 reviews) | 
| **Integration with Creative Software** | 8.0 (246 reviews) ✓ Verified | 8.0 (111 reviews) | 
| **Integration with Marketing Software** | 7.9 (189 reviews) ✓ Verified | 8.3 (107 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Cross-system Integration** | 6.9 (26 reviews) | 8.2 (49 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Aprimo** | N/A | N/A |

#### Visitor Behavior

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Monitoring** | Not enough data | 9.7 (5 reviews) | 
| **Targeting** | Not enough data | 9.7 (5 reviews) | 
| **Guided Selling** | Not enough data | 9.3 (5 reviews) | 

#### Templates

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | 9.4 (6 reviews) | 
| **Optimization** | Not enough data | 9.3 (5 reviews) | 

#### Personalization

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Recommendation** | Not enough data | 9.3 (5 reviews) | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | 7.0 (5 reviews) | 
| **Search** | Not enough data | 8.0 (5 reviews) | 
| **Personalization Engine** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (5 reviews) | 
| **Email** | Not enough data | 8.7 (5 reviews) | 
| **Mobile** | Not enough data | 7.7 (5 reviews) | 

#### Administration 

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 5.4/10 | 25 |
| **Aprimo** | N/A | N/A |

#### Authoring Tools

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Ad Templates** | 6.3 (15 reviews) | Not enough data | 
| **HTML5 Authoring** | 4.9 (13 reviews) | Not enough data | 
| **Automated Ad Creation** | 5.2 (14 reviews) | Not enough data | 
| **Lanugage Translation** | 4.8 (14 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Dynamic Versioning** | 5.6 (14 reviews) | Not enough data | 
| **A/B Testing ** | 5.1 (14 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Demand Side Platform Built-in** | 5.1 (12 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 4.8 (11 reviews) | Not enough data | 
| **Campaign Scheduling** | 4.7 (12 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 8.0/10 | 21 |
| **Aprimo** | N/A | N/A |

#### Data Management

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Collection** | 8.5 (19 reviews) | Not enough data | 
| **Cleansing** | 6.4 (11 reviews) | Not enough data | 
| **Classification** | 7.5 (17 reviews) | Not enough data | 
| **Access Rights** | 8.6 (17 reviews) | Not enough data | 
| **Versioning** | 8.9 (16 reviews) | Not enough data | 
| **Publication** | 7.9 (17 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Data Quality** | 8.9 (17 reviews) | Not enough data | 
| **Workflows** | 7.6 (18 reviews) | Not enough data | 
| **Localization** | 7.5 (17 reviews) | Not enough data | 

#### Analytics

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Compliance** | Feature Not Available | Not enough data | 
| **KPIs** | 6.7 (12 reviews) | Not enough data | 
| **Performance** | 8.0 (18 reviews) | Not enough data | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 7.4/10 | 10 |
| **Aprimo** | N/A | N/A |

#### Content Protection

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Watermarking** | 5.0 (5 reviews) | Not enough data | 
| **Location Control** | 5.6 (6 reviews) | Not enough data | 
| **Expiration Management** | 9.0 (7 reviews) | Not enough data | 
| **License Management** | 8.5 (8 reviews) | Not enough data | 
| **Subscription Managenent** | 6.2 (7 reviews) | Not enough data | 
| **Access Management** | 7.5 (8 reviews) | Not enough data | 
| **Usage Tracking** | 8.1 (9 reviews) | Not enough data | 
| **Password Protection** | 7.7 (8 reviews) | Not enough data | 

#### Content Type

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Document Protection** | 7.9 (7 reviews) | Not enough data | 
| **Media Protection** | 7.9 (7 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | 6.7/10 | 38 |
| **Aprimo** | 7.8/10 | 36 |

#### Editing

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Photo editing** | 5.8 (32 reviews) | 7.1 (29 reviews) | 
| **Resizing** | 7.1 (35 reviews) | 7.8 (29 reviews) | 
| **Video editing** | 5.6 (30 reviews) | 6.7 (29 reviews) | 
| **Integration with editing tools** | 6.3 (30 reviews) | 6.9 (27 reviews) | 

#### Search

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Filtering** | 8.4 (34 reviews) | 8.6 (31 reviews) | 
| **Pinned search** | 7.5 (32 reviews) | 8.4 (29 reviews) | 
| **Auto tagging** | 6.4 (30 reviews) | 8.2 (31 reviews) | 
| **Suggested search** | 7.0 (33 reviews) | 8.5 (29 reviews) | 

#### Permissions

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Content expiration** | 8.5 (34 reviews) | 8.7 (30 reviews) | 
| **Asset permissions** | 8.5 (34 reviews) | 8.6 (30 reviews) | 
| **Access requests** | 8.1 (33 reviews) | 8.5 (29 reviews) | 

#### Platform

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (31 reviews) | 8.2 (29 reviews) | 
| **Collaboration** | 7.5 (31 reviews) | 7.6 (29 reviews) | 
| **Templates** | 6.5 (32 reviews) | 7.4 (29 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | 7.9 (11 reviews) | 
| **Multi-step Planning** | 5.6 (6 reviews) | 7.3 (10 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 7.3 (10 reviews) | 
| **Adaptive Learning** | 5.0 (5 reviews) | 7.7 (11 reviews) | 
| **Proactive Assistance** | 5.8 (6 reviews) | 7.6 (11 reviews) | 
| **Decision Making** | 5.8 (6 reviews) | 7.0 (11 reviews) | 

### Markup Software

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Aprimo** | N/A | N/A |

#### Annotation Tools - Markup Software

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Text Annotations** | Not enough data | Not enough data | 
| **Video Annotations** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Image Annotations** | Not enough data | Not enough data | 

#### Collaboration - Markup Software

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Real-Time Editing** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commenting** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 

#### Security - Markup Software

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Password Protection** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Aprimo** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Acquia DAM (Widen)** | N/A | N/A |
| **Aprimo** | 7.4/10 | 18 |

#### Agentic AI - Marketing Resource Management

| Feature | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (16 reviews) | 

---
## Categories
**Shared Categories (2):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Acquia DAM (Widen) (4):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm), [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Markup Software](https://www.g2.com/categories/markup-software)

**Unique to Aprimo (3):** [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Acquia DAM (Widen) | Aprimo | 
|---|---|---|
| **Small-Business** | 14.2% | 31.6% | 
| **Mid-Market** | 37.5% | 33.2% | 
| **Enterprise** | 48.3% | 35.2% | 

### By Industry

#### Acquia DAM (Widen)

- **Marketing and Advertising:** 8.1%
- **Consumer Goods:** 4.9%
- **Higher Education:** 4.3%
- **Apparel & Fashion:** 4.0%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.3%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 2.8%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 60.6%

#### Aprimo

- **Marketing and Advertising:** 13.2%
- **Information Technology and Services:** 5.2%
- **Retail:** 5.2%
- **Banking:** 4.4%
- **Medical Devices:** 4.0%
- **Insurance:** 3.6%
- **Financial Services:** 3.6%
- **Consumer Goods:** 3.6%
- **Telecommunications:** 3.6%
- **Manufacturing:** 3.6%
- **Other:** 50.0%

---
## Alternatives

### Alternatives to Acquia DAM (Widen)

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1144 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1771 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Wiredrive](https://www.g2.com/products/wiredrive/reviews) — 4.3/5 stars (253 reviews)

### Alternatives to Aprimo

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1144 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1771 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (366 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4535 reviews)
- [monday work management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (16909 reviews)

---
## Top Discussions

### Acquia DAM (Widen)

- Title: [Is there a way to tag files with certain keywords?](https://www.g2.com/discussions/is-there-a-way-to-tag-files-with-certain-keywords) — 3 comments, 2 upvotes
  > **Top comment:** "Yes. There is an open text field to add any specific keywords you want to be able to search. There is also an option to create specific fields to choose from..."
- Title: [How does digital asset management work?](https://www.g2.com/discussions/how-does-digital-asset-management-work) — 1 comment
  > **Top comment:** "Imagine having a shared folder where you can track who does what to the files. You can share and track downloads as well as views as if you would be using..."
- Title: [How much does widen cost?](https://www.g2.com/discussions/how-much-does-widen-cost) — 1 comment
  > **Top comment:** "We pay $36,000 per year for the Widen DAM."
- Title: [Do you work with companies when there will be new administrators, so that the handoff is smooth?](https://www.g2.com/discussions/do-you-work-with-companies-when-there-will-be-new-administrators-so-that-the-handoff-is-smooth) — 1 comment, 1 upvote
  > **Top comment:** "When I became the new administrator for our Collective, I became aware of the guidelines and practices in place at that time. I worked closely with the..."
- Title: [What does the Widen implementation and customer experience look like?](https://www.g2.com/discussions/implementation-and-customer-experience) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "to include: implementation, training, help desk, consulting, account management, best practices webinars and seminars, online user community and live annual..."

### Aprimo

- Title: [What is digital asset and media management?](https://www.g2.com/discussions/aprimo-what-is-digital-asset-and-media-management) — 2 comments
  > **Top comment:** "DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.

MM - Media..."
- Title: [Is Aprimo cloud based?](https://www.g2.com/discussions/is-aprimo-cloud-based) — 2 comments
  > **Top comment:** "Yes - Aprimo Digital Asset Management is a cloud-based platform"
- Title: [What is aprimo used for?](https://www.g2.com/discussions/what-is-aprimo-used-for) — 2 comments
  > **Top comment:** "Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the..."
- Title: [What is Personify XP used for?](https://www.g2.com/discussions/what-is-personify-xp-used-for) — 1 comment
  > **Top comment:** "provides real-time personalization and analytics for websites"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/acquia-dam-widen-vs-aprimo)