Aprimo Pricing Overview

SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.

Asset Repository & Lifecycle Management
AI-Powered Asset Enrichment & Metadata
AI-Based Asset Classification & Smart Tagging
Automated Rights Management & Compliance
Brand Portal for Asset Distribution
AI-Based Asset Search & Content Discovery
Work-in-Progress Asset Management
AI-Powered Review & Annotation Workflows
Automated Bulk Actions & Archiving
Creative Cloud & Adobe Integrations
AI-Based Asset Versioning & Rendition Control
Public Links with Advanced Permissions & Tracking
Content Automation & AI-Powered Image/Video Enhancements
Azure SaaS with Auto Updates
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AI-powered insights designed to optimize content strategy, identify gaps, and improve decision-making. Automated analysis evaluates performance, audience engagement, and content effectiveness across channels. Predictive modeling helps teams prioritize content creation, align messaging with demand, and maximize reach. Integrated reporting provides real-time visibility into trends, enabling data-driven content planning and continuous optimization.

AI-Driven Content Performance Insights
AI-Based Metadata Enrichment & Auto-Tagging
Predictive Content Performance Modeling
Content Strategy Optimization & Prioritization
Content Gap Identification & Trend Analysis
Campaign Impact Predictions & AI-Based Insights
AI-Powered Content Suggestions & Trend Forecasting
Content Intelligence Dashboard & Reporting
AI-Driven Content Discovery & Reuse Optimization
Content Portfolio Management & ROI Optimization
AI-Powered Campaign Performance Tracking
Automatic Audience Segmentation
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Work management designed to streamline marketing operations, improve collaboration, and eliminate inefficiencies. Customizable workflows, task automation, and approval processes help teams manage projects, track progress, and meet deadlines. AI-powered insights provide visibility into workloads, identify bottlenecks, and optimize resource allocation. Integrations with creative, content, and communication tools ensure seamless execution across teams and systems.

Work Requests & Resource Planning
Workflow Automation & Approval Routing
Annotations & Markups for Collaboration
Agile Boards for Campaigns & Projects
Task Inbox & Task Automation
Cross-Team Collaboration & Approvals
Project Timelines & Gantt Charts
Calendar & Milestone Tracking
Insights & KPI Dashboards
Customizable Dashboards & Reporting
AI-Based Work Prioritization & Load Balancing
Azure SaaS with Auto Updates
Customer Success Manager & Dedicated Support
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AI-driven content personalization designed to deliver relevant experiences based on audience behavior and intent. Real-time decisioning selects and assembles the best content variations for each user, optimizing engagement across channels. Automated content adaptation ensures messaging is tailored for different audiences, languages, and formats. Seamless integrations with CMS, personalization engines, and marketing platforms enable dynamic, data-driven content delivery.

Real-Time AI-Driven Content Decisioning
Automated Content Variations & Adaptations
Personalized Content Experiences for Digital Channels
Omnichannel Content Adaptation & Targeting
AI-Powered Adaptive Modular Content Assembly
Audience-Based Asset Recommendations & Optimization
Intent-Based Content Personalization & Optimization
Automated Content Delivery for CX Personalization
Multi-Language Personalization & Localization
Personalized Asset Recommendations for Target Audiences
Real-Time Dynamic Asset Optimization for Web & Mobile
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Aprimo Plan gives marketing and content teams a centralized system to coordinate campaigns, resources, and timelines. From strategic planning to execution, teams can visualize initiatives, allocate resources, and align deliverables across regions and channels. Real-time collaboration and AI-driven insights ensure you get the most from your marketing efforts while staying agile and aligned to business goals.

Marketing Calendar
Campaign & Initiative Planning
Resource & Capacity Management
Workflow Automation
AI-Powered Project Prioritization
Cross-Team Collaboration Spaces
Role-Based Dashboards
Timeline & Task Management
Kanban & Gantt Views
Centralized Brief & Review Cycles
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Aprimo Spend equips organizations with real-time visibility and control over their marketing budgets. Plan, allocate, track, and optimize marketing spend across channels, regions, and teams with full transparency. The solution integrates seamlessly with ERP and finance systems, enabling data-driven decision-making, spend forecasting, and ROI optimization for every initiative.

Budget Planning & Allocation
Multi-Currency & Multi-Region Support
Real-Time Spend Tracking
Forecasting & Variance Analysis
ERP Integration
Offer & Vendor Management
Purchase Request & PO Management
Invoicing & Commitment Management
Marketing Spend Dashboards
ROI & Return on Effort (ROE) Reporting
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