Aprimo Features

Import and export large media files or folders into or from the database quickly and efficiently.

Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.

Able to search and filter assets by keywords and metadata.

Able to easily preview large image files and video storyboards.

Provides insights into the performance of digital content across its entire lifecycle.

View and track pertinent metrics to find patterns and gain insights from data

Software supports a wide range of file types.

Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.

Automatically or manually convert files into different sizes or file types within the DAM system.

Keep track of incrementally changing versions of the same asset.

Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.

Apply visual watermarks to images and video.

Manage the licensing and copyright information for assets within the DAM system.

Houses an organization's brand guidelines in a centralized location within the digital asset management platform

The software is optimized to load, preview, search and edit video media files.

The software is optimized to load, preview, search and edit audio media files.

The software is optimized to load, preview, search and edit image media files.

Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Publish media or media collections to your website or share externally via temporary hyperlink.

Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.

Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Integration with content management software

Store, manage, and track all electronic documents in a centralized location

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Collect and maintain structured information that describes data or content

Store and manage online video content

Create, save, and store files

Configure existing workflows to meet your organization's needs

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Offers image editing capabilities.

Provides image and video resizing tools.

Offers video editing capabilties.

Integrates with external image and/or video editing tools.

Set up connections to third-party platforms to improve business processes

Provides a channel for team members to share media files, communicate, and work together

Edit, touch up, and convert images for publishing

Provides filters to help search for assets.

Allows users to save a specific search result at the top of the search results page.

Auto-tags assets based on AI detected descriptive markers.

Provides users with suggestions for related or similar keywords to help refine search queries.

Sets expiration dates on assets after which they can no longer be accessed or used

Provides permissions controls to manage who can access and/or edit assets.

Allows users to request access to assets.

Allows users to create brand guidelines at a company level, channel level, and campaign level.

Provides collaboration tools to allow teams to share and comment on assets.

Provides premade organization templates to help users organize and structure their brand assets.

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Set up connections to third-party platforms to improve business processes

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Plan and strategize marketing campaigns

Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.

Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.

Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Tracks metrics that provide insight into how a user interacts with any interface or product

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Track visitors'/audience's responses across web pages and other optimized content

Customize website features

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Active reporting of data and metrics

Display advertising and marketing messages to users based on their browsing history and preferences

Provide personalized marketing content

Track and analyze information regarding website visitors

Process of dividing customers into groups based on common characteristics

Record customer information, purchase history, and other notes

Create, save, and re-purpose templates for emails, forms, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Assemble applications and processes by dragging over and arranging pre-built components

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

View and track pertinent metrics to find patterns and gain insights from data

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage multiple campaigns in one system

Group campaigns by project, client, or campaign for better management.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Customize contracts and forms to collect specific information

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Collect and maintain structured information that describes data or content

Manage digital assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Assemble applications and processes by dragging over and arranging pre-built components

Manage the process of evaluating documents or requests submitted for approval

Track and monitor efficient handling of all changes/transitions

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Tracks metrics that provide insight into how a user interacts with any interface or product

Create content in various formats, such as print, PDF, HTML and more

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Plan and coordinate all the resources, costs and time needed to execute assignments

Receive data and information in real time

Creation, approval, versioning, and distribution of visual assets and designs

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create, save, and store files

Search and filter data across systems to locate required information by entering keywords or certain criteria

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Access a central warehouse of data and files for efficient and controlled distribution of assets

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Centralized repository to store content and assets

Track revisions and updates made to files and navigate between different versions

Create, design and manage workflows for repetitive tasks

Monitor social media posts or web that mention a particular brand

Import and export data to and from software applications

Plan to upload and publish specific content on social media platforms, screens etc.

Add customized logos and colors to align with company branding

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allow users to access multiple services after entering their login credentials once

Monitor and manage customers' perceptions about a business, product, or service

Track and manage adherence to policies for any service, product, process, or supplier

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Evaluating strengths and weaknesses of companies with the same target audience

Application programming interface that allows for integration with other systems/databases

Leave comments and notes on documents for others to view

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Use AI to generate content in the form of text, images, videos, etc.

Ability to present data insights in the form of a story to the audience

Facilitates online authoring and publishing of the content

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Use AI to generate content in the form of text, images, videos, etc.

Convert files to a different format

Access the system via a mobile application

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

Search and filter data across systems to locate required information by entering keywords or certain criteria

Share access to files and assets with individuals

Use AI to convert voice into text automatically

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Collection of all assets in the system

Supports various video file formats

Move files across different systems or networks

Organize assets into folders and subfolders or tag assets based on a custom file hierarchy

Ability of software to identify an image among other data

Assemble applications and processes by dragging over and arranging pre-built components

Pre-designed layouts that can be customized to match preferences and requirements

Add customized logos and colors to align with company branding

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Add a digital mark to show ownership of an image, video, document, etc.

Leave comments and notes on documents for others to view

Process and analyze human language in text or audio form

Store and organize documents in a centralized system

Define levels of authorization for access to specific files or systems

Track revisions and updates made to files and navigate between different versions

Store and manage images

Application programming interface that allows for integration with other systems/databases

Collect and maintain structured information that describes data or content

Active reporting of data and metrics

Leave comments and notes on documents for others to view

Manage the process of evaluating documents or requests submitted for approval

Route documents and other data through one or more stakeholders for review and approval

Use AI to generate content in the form of text, images, videos, etc.

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Create budgets based on historical data and future projections

Create, save, and store files

See past and upcoming campaigns and communications in a calendar view

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Track the status over time for a request, process, asset, or transaction

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Pre-designed layouts that can be customized to match preferences and requirements

Track and manage schedules and meetings via an integrated calendar

Create, save, and re-purpose templates for emails, forms, etc.

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

Alter the layout and content of reports

Track revisions and updates made to files and navigate between different versions

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Store and organize documents in a centralized system

Track and manage the scheduling of tasks

Create, design and manage workflows for repetitive tasks

Market event via social media tools

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and interpret campaign performance metrics

Creation and customization of dashboards

Create, manage and track all task activities and progression

Pre-designed project plans that can be customized

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Allow users to access multiple services after entering their login credentials once

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Search and filter data across systems to locate required information by entering keywords or certain criteria

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Manage digital assets

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Store, manage, and track all electronic documents in a centralized location

Configure existing workflows to meet your organization's needs

Plan, pay and track business related expenses.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Provides a channel for team members to share media files, communicate, and work together

Assemble applications and processes by dragging over and arranging pre-built components

Add customized logos and colors to align with company branding

Plan and coordinate all the resources, costs and time needed to execute assignments

Manage assets throughout their lifecycle to optimize profit