Aprimo Features

Interface and Performance (5)

Import/Export: As reported in 131 Aprimo reviews. Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface: Based on 134 Aprimo reviews. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search: As reported in 135 Aprimo reviews. Able to search and filter assets by keywords and metadata.
File Preview: Able to easily preview large image files and video storyboards. 130 reviewers of Aprimo have provided feedback on this feature.
Analytics: Provides insights into the performance of digital content across its entire lifecycle. This feature was mentioned in 122 Aprimo reviews.

File Types: Based on 129 Aprimo reviews. Software supports a wide range of file types.
Metadata: As reported in 130 Aprimo reviews. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation: As reported in 122 Aprimo reviews. Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning: Keep track of incrementally changing versions of the same asset. This feature was mentioned in 128 Aprimo reviews.
Expiration: Based on 124 Aprimo reviews. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark: Apply visual watermarks to images and video. 117 reviewers of Aprimo have provided feedback on this feature.
Digital Rights Management: As reported in 117 Aprimo reviews. Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines: Houses an organization's brand guidelines in a centralized location within the digital asset management platform This feature was mentioned in 123 Aprimo reviews.

Workflow Management: Based on 123 Aprimo reviews. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management: Based on 128 Aprimo reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal: Publish media or media collections to your website or share externally via temporary hyperlink. This feature was mentioned in 110 Aprimo reviews.
Integration with Creative Software: As reported in 112 Aprimo reviews. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software: Based on 107 Aprimo reviews. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.

Recommendation: Recommend products based on order history and online behavior
Content: Provide custom content to website visitors based on their online behavior
Cart Abandonment: Deliver messages targeted at buyers who are about to leave an online store
Search: Optimize search based on the role of the user or inventory availability
Personalization Engine: Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations: Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing: The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging: Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Marketing Campaigns: The ability to create and customize marketing campaigns based on user data.
Reports & Analytics: Easily digestible visual representations of data collected by the platform.
User Data: Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations: The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Photo editing: Offers image editing capabilities. This feature was mentioned in 30 Aprimo reviews.
Resizing: Provides image and video resizing tools. 29 reviewers of Aprimo have provided feedback on this feature.
Video editing: Based on 30 Aprimo reviews. Offers video editing capabilties.
Integration with editing tools: Integrates with external image and/or video editing tools. 28 reviewers of Aprimo have provided feedback on this feature.

Filtering: Provides filters to help search for assets. This feature was mentioned in 30 Aprimo reviews.
Pinned search: Allows users to save a specific search result at the top of the search results page. This feature was mentioned in 29 Aprimo reviews.
Auto tagging: As reported in 31 Aprimo reviews. Auto-tags assets based on AI detected descriptive markers.
Suggested search: Provides users with suggestions for related or similar keywords to help refine search queries. 30 reviewers of Aprimo have provided feedback on this feature.

Customizable brand guidelines: Allows users to create brand guidelines at a company level, channel level, and campaign level. 29 reviewers of Aprimo have provided feedback on this feature.
Collaboration: As reported in 29 Aprimo reviews. Provides collaboration tools to allow teams to share and comment on assets.
Templates: Provides premade organization templates to help users organize and structure their brand assets. This feature was mentioned in 30 Aprimo reviews.

Autonomous Task Execution: Based on 12 Aprimo reviews. Capability to perform complex tasks without constant human input
Multi-step Planning: As reported in 11 Aprimo reviews. Ability to break down and plan multi-step processes
Cross-system Integration: Based on 11 Aprimo reviews. Works across multiple software systems or databases
Adaptive Learning: Based on 12 Aprimo reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting This feature was mentioned in 12 Aprimo reviews.
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 12 Aprimo reviews.