--- title: Claravine Reviews meta_title: 'Claravine Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 51 reviews by the users' company size, role or industry to find out how Claravine works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 51 scale: '5' date_modified: '2026-06-22' parent_category: name: IT Management url: https://www.g2.com/categories/it-management --- # Claravine Reviews **Vendor:** Claravine **Category:** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 51 ## About Claravine Claravine is the marketing data governance and data standards platform that helps enterprise brands build a marketing data center of excellence — and serves as the governance layer for agentic AI workflows across the modern marketing stack. In today's AI-driven, multi-channel ecosystem, marketing teams struggle with broken attribution, inconsistent campaign taxonomy, poor data quality, and ungoverned automation. Claravine solves this by establishing a centralized layer of data standards and metadata governance — so every campaign, channel, AI agent, and touchpoint operates from a single source of truth. Campaign Data Governance — Claravine automates UTM parameter management, enforces campaign naming conventions, and standardizes tracking templates across your entire paid media, organic, and owned channel mix. Marketing operations, media planning, and analytics teams get clean, consistent data — without manual cleanup. The Governance Layer for Agentic AI — As marketing teams adopt agentic AI workflows for content creation, media buying, and campaign execution, ungoverned automation creates new risks for data quality and attribution. Claravine acts as the governance and compliance layer that ensures every AI-generated action — from tagging to creative deployment — adheres to your organization's data standards. Claravine is the infrastructure that makes AI-powered marketing operations scalable and trustworthy. Content & Creative Intelligence: Content ID — Assigns a unique, AI-generated identifier to every creative asset, enabling cross-channel performance tracking and connecting creative decisions to business outcomes Smart Correct — Uses AI to automatically detect, flag, and correct taxonomy errors and metadata inconsistencies before they corrupt your reporting Marketing Data Center of Excellence Claravine gives enterprise organizations the process and platform framework to build a true marketing data center of excellence — aligning marketing ops, analytics, IT, and media teams around shared data standards, governance workflows, and a unified metadata layer. With 25+ integrations, including Adobe Analytics, Chrome Browser Extension, Google Analytics 4, Snowflake, Salesforce, every available social media channel, and major DSPs, Claravine connects your standards to your entire martech ecosystem. Who uses Claravine: Enterprise marketing operations leaders, digital analytics teams, media planners, and data governance managers at brands running complex, multi-channel paid media and content programs. Results: Customers report up to 80% reduction in manual data work and 5X ROI by eliminating the downstream cost of bad data and ungoverned workflows. ## Claravine Reviews ### 1. Intuitive and Effective Platform for Link Parameterization **Rating:** 5.0/5.0 stars **Reviewed by:** Fernanda F. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Claravine?** I love how Claravine allows you to get links super quickly, as the platform is very intuitive and easy to use, which has helped me a lot. The parameterization of links has been a great tool for effectively tracking the flow of sending emails and WhatsApps, allowing us to accurately check our KPIs and metrics. Additionally, the interface and layout are very easy to access and use. I recommend this platform to everyone who needs it, as it is really good. I intend to keep using it a lot. I find it super easy and intuitive, I didn't even need to do a complicated setup. In a few seconds, the link was already parameterized. It is one of the fastest and most intuitive tools I have ever used. The link parameterization functionality greatly assists in daily practice and significantly speeds up results. **What do you dislike about Claravine?** I wish there was the possibility of having templates, being pre-filled. Because many of the data I use are always the same. So if they were already there, if they were always pre-filled, only needing to change, for example, the name, the material code, it would be very useful, because the only thing that changes is the name, the code, and the link. The rest is always the same, so if I could already keep it pre-filled, it would be even easier and faster. **What problems is Claravine solving and how is that benefiting you?** Claravine helps me parameterize links quickly and intuitively, facilitating the tracking of emails and metrics. This assists my daily routine and accelerates results. ### 2. Simplify and Optimize Data Governance with Claravine **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Claravine?** Claravine is a game-changing tool for data governance and tracking. Its user-friendly interface, automation capabilities, seamless integrations, and robust auditing features make it a must-have for organizations serious about data accuracy and efficiency. With Claravine, you can streamline data processes, ensure data integrity, and make confident data-driven decisions. Highly recommended for businesses looking to elevate their data governance practices. **What do you dislike about Claravine?** While Claravine is an excellent tool for data governance, it's important to consider some potential downsides: Learning Curve: Although Claravine has a user-friendly interface, there may still be a learning curve for users who are not familiar with data governance processes or technical aspects. Adequate training and support may be required to maximize the tool's potential. Cost: Claravine is a paid tool, and the pricing may not be suitable for smaller businesses or organizations with limited budgets. It's essential to evaluate the cost versus the benefits and consider the tool's ROI before committing to it. Implementation Complexity: Depending on the size and complexity of your organization's data infrastructure, implementing Claravine may require significant time and effort. Integration with existing systems and workflows may require technical expertise and coordination with different teams. Limited Customization: While Claravine offers various features and functionalities, there may be certain specific requirements or customizations that are not supported out of the box. This could limit the flexibility for organizations with unique data governance needs. Dependency on Integrations: Claravine heavily relies on integrations with other analytics and marketing platforms for data collection and analysis. Any disruptions or changes in these integrations could impact the functionality and performance of the tool. Despite these potential downsides, Claravine remains a powerful tool for data governance and tracking, providing numerous benefits for organizations that prioritize accurate and consistent data management. **What problems is Claravine solving and how is that benefiting you?** One of the standout features of Claravine is its ability to automate data governance workflows. This feature alone has saved our team countless hours that would have otherwise been spent on manual data tagging, tracking, and validation. With Claravine, we can easily define and enforce data standards across our marketing campaigns, ensuring consistency and accuracy throughout the data lifecycle. ### 3. Claravine ease of use **Rating:** 4.5/5.0 stars **Reviewed by:** Clara C. | Marketing Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Claravine?** The ease of use, the possibility to create favorite templates to be quicker, and the possibility to fill out one line and just duplicate the information from those lines into the next ones. Being able to download the files directly also makes it quicker to work, and most of the time, the submissions are sent fast, which helps when there are a lot of activities to be worked on. I find Claravine easy to use, the templates are simple with only the basic information to be filled out, which helps considering there are at times many lines of links to be submitted. We also have great support whenever we need it, always quick. **What do you dislike about Claravine?** Not sure if this is something I'm just not aware of how to do, but having to create new submissions and not be able to copy from a previous one is a downside. Right now we are working with duplicate activities, one for Consumer and one for SB, with the same content, only different tracking, but it's necessary to redo the submission for the second version. Would love to be able to copy and just update some fields. **What problems is Claravine solving and how is that benefiting you?** Our main goal is for reporting, so we have detailed and accurate information for every link that we are sending to customers, and can track the interaction they have with our company. Our benefit is to be able to improve our communication, considering we know what people are engaging with the most, and works the best or has to be changed. **Official Response from Danielle Thomas:** > Thank you, Clara, for the feedback about what you'd like to see improved. We recently released a feature that allows admins to select rows on a template dataset and copy these to a new submission. We hope this makes your ease of use of our platform even easier! ### 4. Claravine review: positives and negatives **Rating:** 4.0/5.0 stars **Reviewed by:** Monika C. | Paid Media Buyer Expert, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Claravine?** This helps organize the data without spelling or typos errors. Especially useful when there is much variety of data. It's also very quick in submitting large amounts of data and filters are easy to use. **What do you dislike about Claravine?** Some user experience issues. Copy pasting regions and countries sometimes produces errors. The cells change size depending on the place you are in the document, which makes it very confusing when creating submissions with many rows. **What problems is Claravine solving and how is that benefiting you?** Normalizing data for facebook ads, ad sets and campaigns. When working with big teams, it's important the naming processes follow the same convention, to facilitate later data reading ### 5. A solid way to generate tracking codes for URLs. **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa G. | Article Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Claravine?** It's easy to copy information into Claravine to enable Claravine to process it. I am impressed with the simplicity of this process. **What do you dislike about Claravine?** Logging in is occasionally complicated if you have institutional access AND personal access, but keeping track only takes a little practice. **What problems is Claravine solving and how is that benefiting you?** Claravine is helping me generate tracking codes for URLs to monitor social media clicks and other engagement. This enables my employer to make informed decisions about social media. ### 6. Making email mkt data more reliable **Rating:** 3.5/5.0 stars **Reviewed by:** JP M. | Marketing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Claravine?** easy and customizable to build, and measure results. **What do you dislike about Claravine?** sometimes it takes a while creating aliases/IDs **What problems is Claravine solving and how is that benefiting you?** measuring results effectively across campaigns ### 7. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Claravine?** It's simple and keeps track of everything. **What do you dislike about Claravine?** Is something not working well? ? This question won't let me submit **What problems is Claravine solving and how is that benefiting you?** It's easy to use and keeps track of all campaigns in a very standardized manor ### 8. No more spreadsheets for link tracking with Claravine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Claravine?** Claravine helped streamline our marketing tracking capabilities to be more accurate and fast. Gone are the days of using Google Sheets to build links for digital assets. It was a great onboarding process and Claravine's team basically built everything we needed for our account. Everything from all the fields and values we needed for each digital channel to the integration setup. It was working right away and we moved all our link building tracking to Claravine. I love the Templates feature so it only shows specific fields and values for each specific digital channel we use. **What do you dislike about Claravine?** Editing the Templates that our onboarding team built for us was a little confusing. For example, one of the template rules switched the entire value to lower case. I tried to edit this myself but found that there were over 3 different places in the template that could have caused this, I gave up and asked our CSM who quickly made the update. There's no easy way to duplicate a submission. You have to edit a previous submission, copy and paste it into a new submission. **What problems is Claravine solving and how is that benefiting you?** We needed a tool that would help streamline our company's UTM tracking. It helped improve our efficiency and accuracy in how we look at marketing analytics. It's also integrated into Adobe Analytics so we can filter our reports but the fields and values we used in Claravine. ### 9. Great Tool for Streamlining Campaign Execution and Governance **Rating:** 5.0/5.0 stars **Reviewed by:** Sheila M. | Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Claravine?** I love that it is plug and play - you plug in all of the required inputs and it generates a standardized output. **What do you dislike about Claravine?** Nothing so far - we setup our templates for the different use cases and have been good to go since! **What problems is Claravine solving and how is that benefiting you?** It solves the biggest problem of campaign standardization/governance of tracking codes. With many individuals creating tracking codes, it gets difficult to scale and ensure everyone is consistent, so we're able to uniformly analyze the backend data. With Claravine, everyone can easily generate their campaign codes. ### 10. Fast & accurate responses and help **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Claravine?** Quick customer service help and simple to use **What do you dislike about Claravine?** Certain aspects of the UI can be updated to be more streamline, but minor **What problems is Claravine solving and how is that benefiting you?** Data uniformity / Data integrity ### 11. Great product for taxonomy governance and placement>creative click thru URL tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Claravine?** Claravine's integration makes working with unique click thru URL's per Placement>Ad>Creative in Campaign Manager a breeze vs a hurricane. On average the integration applies the click through URL's almost instantly after the integration is refreshed. The templates are also easy to assemble, working with field sets and pick lists is straightforward, making taxonomy governance the same exact process everytime. **What do you dislike about Claravine?** Learning the details and relationships between all the components in the system can take some time and requires some navigating around the platform. Although the integration typically applies click thru URL's quickly there may be a little delay between Claravine and Campaign Manager at times. **What problems is Claravine solving and how is that benefiting you?** Avoiding having to apply unique click thru URL's, avoiding having to do manual QA ### 12. Data Accuracy and Consistency **Rating:** 4.5/5.0 stars **Reviewed by:** Peter T. | Business Intelligence and User Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Claravine?** Claravine is easy to use, so I'm able to train others in the organization to create our tracking codes. Claravine has built in safeguards that allow users to work without fear of mistakes. **What do you dislike about Claravine?** I'm reasonably proficient in Excel. The Claravine templates work like Excel, but there are some Excel shortcut keys I typically use, that are not available in the tool. **What problems is Claravine solving and how is that benefiting you?** We needed a better way for marketers across the world to create accurate and consistent campaign tracking codes for our global campaigns. This tool allows our organization to be better synced, so when we analyze the data we have a more wholistic and accurate picture of our digital marketing efforts. ### 13. Not just another fancy spreadsheet **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Claravine?** The platform is friendly and easy to use. For us, one of the biggest strengths is the Adobe Integration. It allows us to get a full view of our traffic. The great CSM team is another BIG advantage. **What do you dislike about Claravine?** Nothing specific to dislike. Maybe just more logic and dependencies between fields on the platform. **What problems is Claravine solving and how is that benefiting you?** Allowing users to track traffic and not just submissions, also we can manage more data on each campaign that we are launching. ### 14. Tracking campaigns and monitoring results **Rating:** 4.0/5.0 stars **Reviewed by:** Marcelo M. | MANAGING DIRECTOR, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Claravine?** Custom reporting and tracking enhanced for email marketing and push notifications. **What do you dislike about Claravine?** Sometimes it loads too slow and breaks while building. **What problems is Claravine solving and how is that benefiting you?** Tracking campaigns with confident results. ### 15. Productive and Collaborative Relationship **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Claravine?** I enjoy my account manager's dedication to helping me create innovative and efficient solutions for my team and my company. **What do you dislike about Claravine?** Not so much a dislike, but more of an opportunity. I would like more advanced training to own the customization of the tool for my team. **What problems is Claravine solving and how is that benefiting you?** We have been able to create an automated process for creating tracked email links which has been a big efficiency for our company. ### 16. Efficiency and consistency aficionado **Rating:** 5.0/5.0 stars **Reviewed by:** Teal S. | Digital Channels Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Claravine?** Apart from the upsides of the product that allow you to efficiently and consistently tag URL's for any tagging you require (we used Adobe Analytics and Google Analytics UTM tagging) - another huge benefit about Claravine is the five-star support provided by the account managers. We were able to create custom templates in Claravine to also ensure we were naming assets correctly, and also feeding data from Claravine in to our other reporting platforms. The team was always happy to help and in the end, the standard product offering they sell, alongside the custom offering they built for us, really created efficiencies across the team, which fed through to the entire business and leadership. Another thing I loved was the automatic excel export to your email of submissions - ten out of ten! **What do you dislike about Claravine?** I am unable to think of any downsides. The platform is evolving and I experienced no issues with this. **What problems is Claravine solving and how is that benefiting you?** We were solving for inefficiency (using multiple platforms to tag different URL's and different spreadsheets for naming), consistency (no way to reject certain inputs, and the typical excel column drama) as well as reducing the need for manual manipulation of reporting. We were able to solve each of these and truly realised the benefits of having it all within one system. ### 17. Awesome product to enhance tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Claravine?** Easy to use and fast to create accurate campaigns' trackers. **What do you dislike about Claravine?** Sometimes submissions take some time to be deployed and ready to use **What problems is Claravine solving and how is that benefiting you?** Tracking campaign effectively and consistenly across emails ### 18. Globally standardized marketing metadata was impossible until Claravine **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Claravine?** This has been a huge unlock for our marketing analysis capabilities. It allows us to finally have global standards and governance over metadata capture and tracking links across dozens of media agency teams around the world. Claravine has an easy integration with Adobe Analytics and we were able to set up a custom integration with our internal database. **What do you dislike about Claravine?** From an Admin/maintenance standpoint, it is hard to make changes across the dozens of templates I manage. The integrations with ad platforms, such as Google Campaign Manager (DCM), are still pretty manual. From a user perspective, the bulk upload capability is also still a work in progress. **Recommendations to others considering Claravine:** Involve stakeholders (media agencies) as early in the process to do discovery sessions to scope requirements. If you have multiple teams that will be using this, roll out to 1 or 2 teams first and collect all feedback, make tweaks, and then duplicate templates to expand to other teams. **What problems is Claravine solving and how is that benefiting you?** Before Claravine, we had no visibility into or ability to standardize marketing links across teams globally. CP Codes were managed by various teams, with different abbreviations, ordering and parameters, and maintained across Excels and/or email where there is tons of room for error. We also have increased the # of metadata fields we can now analyze - from about five before to fifty now. ### 19. Claravine FTW **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy S. | Digital Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Claravine?** I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and and the team is agile if there are any discrepancies. **What do you dislike about Claravine?** The only issue that I had was shortly after implementation, when we experienced a slight misalignment that caused holes in our data sets. The discrepancy was promptly identified - Claravine swiftly delivered a 3-fold solution. They provided our data team with the missing data to correct our issue in the present tense. They assisted in rolling out a short-term solution that helped the issue from occurring again in the near future like a band-aid and then we collaborated on a long-term solution to solve the root cause. They took the worst thing that happened in our partnership with Claravine and pivoted it into the best thing that has happened in our partnership. 5-Stars. **What problems is Claravine solving and how is that benefiting you?** The biggest problem we solved was the long-term fix for a data drift that I explained in my dislike remarks. The issue was immediately identified and a 3-pronged solution was rolled out to resolve the immediate need, fix the problem from happening in the short term while we fixed the root problem to ensure that this data drift never happened again. I could not be happier. The benefits I have realized dovetail with the long-term resolution of the problem they helped me solve. In fixing our discrepancy, we identified a way that our data center could receive Claravine data in real-time. Now, our data center gets Claravine data the moment it is submitted. Its awesome! ### 20. Tracking realiable , tracking fast and tracking effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about Claravine?** Fast and quick claravine tracking ID generation **What do you dislike about Claravine?** Lack of tailoring for automatic reports to share with BI **What problems is Claravine solving and how is that benefiting you?** Tracking every aspect of the campaign ### 21. Claravine solution has exceeded our needs despite scaling to a diverse set of stakeholders **Rating:** 5.0/5.0 stars **Reviewed by:** Sean K. | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Claravine?** Flexibility in creating various types of templates for different stakeholder groups. I can update the underlying metadata without having to rely on IT which means I can get it done fast Platform can be integrated with Amazon S3 to have campaign metadata sent for each submission which can be consumed into existing campaign data staging tables **What do you dislike about Claravine?** Still getting adjusted to the new user interface **Recommendations to others considering Claravine:** Try before you buy. That's how we got started. Claravine was very willing to start with a proof of value to help us determine if the solution met our requirements. To me, there is no better way in determining fit than to rapidly deploy and iterate in collaboration with stakeholders. This was our approach and we ran the platform for 60 days in order for the digital marketing team to see the value. **What problems is Claravine solving and how is that benefiting you?** Standardization of tracking codes across a diverse set of digital marketing teams consisting of internal users and external agencies. This has enabled our analytics teams to simplify their logic since there is one standard set of digital channel and platform identifiers. We are also working with Claravine to automate the flow of campaign metadata from our intake request tool (Workfront) directly into the targeted submission template in order to reduce work required for campaign owners. ### 22. A "Game Changer" for our Marketing Analytics Departments Enterprise Wide **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith W. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** I love the data governance that Claravine provides. Like most companies, we started out with our UTM generation in a spreadsheet that was shared across subject matter experts, agencies, and anyone else creating UTM links. Because we had so many "cooks in the kitchen," users would often go rogue in what they inputted into different fields. Since even a simple capitalization difference, like "facebook" vs "Facebook" can create two different records in your source/medium reports in GA, we needed to find a different solution. Claravine helped to resolve that problem and so much more. **What do you dislike about Claravine?** The user interface isn't very Google Analytics friendly. The tool was mainly built for Adobe users and although we've been able to use it just fine, we wish the verbiage on the UI was a little more intuitive and applicable to the way we use it. Along those lines, we also wish there was just a tad bit more GA integration, maybe pulling in GTM authorization. Despite that, we still absolutely love the tool. **Recommendations to others considering Claravine:** If you are currently using spreadsheets with a lot of users using them to generate UTM links, I highly recommend working with Claravine. It has been an amazing onboarding process and for the 1+ years we have been working with them and the tool, everyone has loved it. **What problems is Claravine solving and how is that benefiting you?** Cleaner data/data governance within Google Analytics, which trickles down to proper attribution and reporting for our website traffic and campaigns. ### 23. Anthem Account Claravine Review **Rating:** 4.0/5.0 stars **Reviewed by:** Ganna M. | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** I like how easy it is to build a template and to test everything out. It is pretty intuitive and user friendly. Stakeholders very rarely have questions on how to use the tool. ALso, I like working with Roger Kirkman, our technical account representative - he is knowledgeable, helpful and responsive. **What do you dislike about Claravine?** I would like our account to have more active users under the existing contract. **Recommendations to others considering Claravine:** Make sure you advocate for the tool at your organization and educate the stakeholders that it is a much better option that maintaining lengthy Excel spreadsheets. Claravine helps users be autonomous and agile. **What problems is Claravine solving and how is that benefiting you?** Certain teams have multiple submissions a month and require a lot of reporting.We are not relying on Excel anymore, all the submissions are stored in the same place. With Claravine they are self-sufficient, and after showing them a template report, they can easily build their own reports. ### 24. Claravine Review **Rating:** 3.0/5.0 stars **Reviewed by:** Tom R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Claravine?** It's customisable. It's easy to find what you're looking for in previous submissions. Multiple parts of the process help guide the user on what information is needed in their submission. **What do you dislike about Claravine?** Claravine is often very slow to load, and is prone to bugs. One of the main reasons a client uses Claravine was to ensure that randomly generated codes were unique, however a bug meant that duplicate codes were being produced. Because of this, we need to QA all submissions from Claravine, and it feels like we can't necessarily trust the output. **What problems is Claravine solving and how is that benefiting you?** Using Claravine lets users from multiple teams fill out consistent submissions, using the correct information. This helps keep data quality high for the client, and the output helps us keep a consistent naming convention. ### 25. Claravine provides Marketers with granularity and metadata governance on Campaign Execution! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Claravine?** Claravine provides us with the flexibility to set channel/platform specific taxonomy along with the much needed granularity and metadata governance. Leveraging the OOB integrations that Claravine provides us with, we are also able to integrate with Adobe Analytics/Google Analytics and ensure data quality for reporting. **What do you dislike about Claravine?** Up until recently, we were not able to bulk-upload entries to Claravine. But this feature was provided in the latest release. **What problems is Claravine solving and how is that benefiting you?** With Claravine we have been able to ensure that all our campaign metadata is standardized and granular enough for media optimization purposes. In the past we have struggled while implementing media optimization recommendations due to the lack of granularity in the metadata captured on campaign execution. ### 26. Efficient and simple, easy to use and valuable to the company **Rating:** 4.5/5.0 stars **Reviewed by:** Soledad M. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Claravine?** Simple and intuitive interface that's easy to understand by multiple teams. Email automation to receive instant submissions and draft options to be more efficient in completing the templates. Complete set of options to create functional and governance complying templates. Easy management of a large set of users by individuals or groups. Exceptional assistance given by customer support. **What do you dislike about Claravine?** GA integration is a bit limited and as a large company with multiple domains we can't take full advantage of all link validations. **What problems is Claravine solving and how is that benefiting you?** It solved UTM tagging for regional and local campaigns. We are now able to determine the options and outcome to be able to track campaigns across the regions using the same nomenclature and company governance. Resulting in trustworthy insights we can then leverage on new executions. ### 27. Digital Analytics Consultant - Accenture Interactive **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas C. | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Claravine?** * Admin Users interface (new improved UI) * End-Users interface (new improved UI) * User management * Template management * Excellent Customer service * Resource Center / Knowledge base **What do you dislike about Claravine?** * Limited integration with Google Analytics (only account level, not property level) * Could be interesting to connect directly with Google Ads or Google Search Ads 360. **Recommendations to others considering Claravine:** I would highly recommend considering Claravine if you're in need of an all-in-one campaign tracking solution and get rid of using multiple shared spreadsheets. **What problems is Claravine solving and how is that benefiting you?** Problem solved using Claravine: * Campaign Tracking issues across different tactics * Standardization and harmonization of campaign tracking naming conventions * Remove the use of multiple spreadsheets located at different places and owned by different stakeholders Benefits: * Historical information available * Centralisation of the campaign tracking in one single place ### 28. Manager of media analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Claravine?** The ability to customize the tool to your needs is unrivaled, along with their current integrations with marketing technology and tools. As custom use cases have arisen, the Claravine team has also leaned in, partnering with clients on solutions and using that input develop their capabilities. **What do you dislike about Claravine?** From a usability standpoint, the platform introduces an additional step to an already complicated publishing process. This adds additional steps for stakeholders and to establish more custom logic (in order to streamline this process) requires hands-on involvement from the client. The biggest area of opportunity for the Claravine team is merging the worlds of UX and governance/taxonomy so that using the tool is not as time intensive as it currently is. This could involve simplifying the steps needed to implement custom logic. **What problems is Claravine solving and how is that benefiting you?** Claravine allows for a streamlined, highly customizable interface where stakeholders across an organization (and partners) can come together to establish governance over media metadata. This data is invaluable in efforts to supercharge analytics and insights with the right level of richness and granularity. ### 29. Claravine Review - Campaign Governance/Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Claravine?** Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour. **What do you dislike about Claravine?** There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly. **Recommendations to others considering Claravine:** Use Claravine as much as possible, stress test the capabilities try to break it! I strongly believe in these methods of a new system/platform as this will only help the improve the quality and user experiences. **What problems is Claravine solving and how is that benefiting you?** Problems we solved with Claravine was Campaign attribution, campaign governance (example: campaign names, assets, campaign IDs, etc.), digital marketing data (example: meta data being collected). By implementing Claravine we removed an older manual process and also reduced our 'unspecified' data being collected in our web analytics platform. By solving these problems we were able make accurate decisions on how our digital campaign efforts were performing. ### 30. A Dream for Governance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2021 **What do you like best about Claravine?** It makes it easy for us to standardize values across teams. Our tracking codes were a hodgepodge and often had errors that caused reporting issues downstream in Adobe Analytics. Our reporting capabilities and URL cleanlieness have improved significantly! **What do you dislike about Claravine?** Sometimes the interface can be a bit buggy. Most of the problems we face with Claravine are more to do with internal politics than the tool itself. **Recommendations to others considering Claravine:** Have a well-vetted campaign URL strategy from the start. If you have that, then Claravine is a breeze! **What problems is Claravine solving and how is that benefiting you?** Campaign reporting in Adobe Analytics has improved significantly. We also see fewer campaign URLs with errors. ### 31. Claravine a must need tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Claravine?** The Claravine tool is very user friendly and easy to integrate with the Adobe platform. Personally, I love that we can customize each template that we create in order to meet the users needs. Additionally, the validating process is a huge reassurance to the analytics side of the house because we can ensure that campaigns are properly tagged and will make it into Adobe without user error. Additionally, the new features (like the bulk upload) are only helping the usability of the platform. We are starting to use Claravine more by onboarding more internal teams onto the platform with all of the new enhancements. **What do you dislike about Claravine?** Creating templates can be a little troubling at times as there are so many steps and places we have to check and set up in order for the template to work as expected. **What problems is Claravine solving and how is that benefiting you?** Claravine is helping us solve a lot of user errors when creating campaign IDs. We are able to make more detailed reports based on all the details in the claravine classifications. We have more information on our campaign IDs then ever before due to all of the field types we can create in any given template. ### 32. Director, Digital Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Claravine?** I love how easy it is to organize information and improve the quality of our digital data, regardless of how well internal teams tag their campaigns. The ability to fix meta information after the fact is invaluable. I also love that the company is so open to feedback and getting suggestions on the roadmap. **What do you dislike about Claravine?** I have nothing I dislike about the tool or my experience working with the company. I continue to be grateful that my organization continues to provide the funding my team needs to have this tool. **Recommendations to others considering Claravine:** I would absolutely invest in Claravine. It will save an incredible amount of time and money, allowing your team to access rich insights quickly and with ease. **What problems is Claravine solving and how is that benefiting you?** We are correcting information incorrectly entered by internal teams. We are also adding significant value by allowing teams to add many additional pieces of information about campaigns to our data without having to worry about eVar limits in Adobe. This provides rich information that allows us to elevate our analysis and provide meaningful insights to the organization. ### 33. Metadata Governance Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Claravine?** Claravine is offers flexibility to manage marketing metadata all in one spot and inigrates easily with our marketing tech stack. The claravine team is very knowlegable and was able to help set us up very quickly. **What do you dislike about Claravine?** Overall we are very pleased with Claravine. There are a few minor feature requests our team has around searching for submissions. But so far its done everything we have asked of it. **Recommendations to others considering Claravine:** When setting up Claravine be sure to have a clear metadata taxonomy in mind. Claravine support will help you with this as well, but its good to have this up front as this make it a lot easier to implement. **What problems is Claravine solving and how is that benefiting you?** We are using Claravine as a marketing code generator to create codes to be used with digital marketing tactics. We are able to assoicate metadata to these codes which gets autmatically sent to our web analytics platform where we are able to easily break down tactics into marketing channels, campaigns, business owners, and much more. We support a global marketing team and having one tool to generate codes that has centralized governance is an absolute necessity for us. ### 34. Track and measure online campaigns easily and effectively **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Claravine?** It's easy and intuitive to use; has great functionalities **What do you dislike about Claravine?** Sometimes it is tedious to set up automatic reporting. **What problems is Claravine solving and how is that benefiting you?** Tracking effectively campaigns. ### 35. Claravine: and indespensible digital tool for our marketing efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas F. | Director, Senior Experience Owner - Segmentation, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** We use Claravine to create custom templates for campaign and content data standards. This saves our team a lot of time - and the fact that we can allow our marketing partners to "self-service" once we create the templates, is a real time-saver. The ability to track, view and edit submissions is also a real plus. Our marketing partners really like the abilith to measure compliance and enable audits, which used to take a lot longer to complete. **What do you dislike about Claravine?** The team has found the interface that helps us control metadata access by team and system, to be a bit clunky. And customer support has been "hit-or-miss." Some technical and sales turnover has also created a few support gaps but things have been improving. **What problems is Claravine solving and how is that benefiting you?** The biggest problem solved is digital campaign managment - along with a trackable audit trail. This has made the entire process seamless and frictionless. The biggest benefit is the ease at which we can measure digital campaign ROI through our analytics tool. ### 36. More valuable than I anticipated **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Claravine?** Claravine has allowed our company to manage taxonomy at scale across the globe. There are many tools out there to monitor and validate metadata but governing the implementation across different regions and systems was a challenge we struggled with for years. It's an easy to use, intuitive interface with a lot of flexibility built in to allow for unique use cases. Implementation and administration is so easy and customer support is among the best I've ever experienced. **What do you dislike about Claravine?** There are some limitations on out of the box integrations. The development work necessary on the client side to take advantage of manual data integration with S3 or Azure Blob, etc. is still a roadblock for our company to be able to take full advantage of the capabilities. If there were more integrations built out in a plug-and-play fashion on the Claravine side, the value add would be exponential. I also wish I could interact with the full database using SQL and export the data a little more readily as well. Currently the ability to export your data is very tedious and disjointed, as it is template-based rather than account- or target-based. I have to rely on exports from the targets themselves to get an aggregate view easily, which also presents some challenges for monitoring. If I wanted to set up alerts to know where the data in the target had a mismatch on the data that was sent to the target from Claravine, this would be pretty difficult to maintain in its current state. **What problems is Claravine solving and how is that benefiting you?** Using Claravine, we are able to prevent issues before they occur rather than waste time and resources on correcting errors. By centralizing not only governance but implementation, we've been able to reduce the hours spent troubleshooting, manually applying metadata, and reduce the lines of code necessary for analysis. The benefits of using a system like this have touched many areas of our business: Analytics, IT, digital product, our agency partners, creative, and so on. One of the first benefits we realized using Claravine to manage taxonomy for digital marketing was our ability to retarget and optimize media based on consistent criteria across all media channels. Prior to implementation, we relied on a few dozen different individuals to maintain a consistent taxonomy across Excel spreadsheets and it always fell out of sync. With Claravine, we have a single source of truth with no room for typos or other human error that can cause unreliable data. The level of confidence in our data has skyrocketed at every level of our organization, from practitioners to executives. We're also able to deliver more timely reporting and insights because metadata cleanup no longer takes up the analyst's time. ### 37. Claravine brought sanity to tagging process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about Claravine?** Claravine was very easy to use and flexible enough to meet unique needs across our marketing tactics. It has provided a dependable platform for meta data continuity and tracking consistency. **What do you dislike about Claravine?** Aside from occasional bugs that have been quickly resolved, I have seen no downside over our old manual spreadsheet driven process. **Recommendations to others considering Claravine:** Think through your data needs and where you will need that data. It is easy to begin capturing various pieces of meta data just because you can and if it is never used it is overcomplicating templates unnecessarily. **What problems is Claravine solving and how is that benefiting you?** We required a single consistent source for defining tracking parameters that cover a variety of digital marketing tactics. The Claravine templates have allowed us to track more thoroughly and more consistently because many users have access to the templates that make parameter assignment easy and efficient while guaranteeing adherence to our tagging governance. ### 38. Claravine is the star product I use for marketing insights tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Claravine?** 1, Very functional in terms of our marketing insights tracking needs 2, Easy to use, minimum training needed 3, Flexibility, can customize to different uses cases 4, Excellent customer service 5, Product`s broad compliance to major marketing platform including Google, Adobe and others **What do you dislike about Claravine?** Overall I am satisfied with the product. would like to see future new functionalities on data processing. **What problems is Claravine solving and how is that benefiting you?** I used the tool for marketing insights in email and display as well as ad copy for campaigns. Before having claravine, we were NOT able to 1) track insights on the level we would like to see 2) integrate different platforms to have consolidated insights. Using claravine, we are able to solve our biggest pain point in tracking ROI. ### 39. I can finally align campaign nomenclature with my whole team! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Claravine?** The flexibility and endless possibilities you can use claravine for. not only is it great to create UTMs but it allows us to use the platform to align on campaign name nomenclature for Paid and organic campaigns. This tool is so much more than just a UTM builder **What do you dislike about Claravine?** some capabilities of the platform are still limited to certain formatting of the templates but overall the platform is always improving on these limitations **What problems is Claravine solving and how is that benefiting you?** Claravine solves the problem of Global alignment on campaign naming and nomenclature. it has brought multiple benefits to our teams such as allowing us to UTM tag individual parts of an email template in order to later track the difference in behavior from a button click to an image click. ### 40. Claravine as been SUPER helpful and valuable to our reporting and data needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Claravine?** Claravine enables us to have cohesive and valuable data on tracking links across hundreds of campaigns. The platform enforces our data taxonomies and naming conventions, so that we can look at performance across all channels and devices. **What do you dislike about Claravine?** Until recently, Claravine was unable to do bulk uploading of tracking links. However, this is now a feature that Claravine offers! **What problems is Claravine solving and how is that benefiting you?** The main problem we used to have was with naming conventions/taxonomy - teams would create their own names and tags and it was impossible to understand any of the campaign reporting, especially holistic campaign reporting. Because of Claravine, we have been able to gain an immense amount of data and insights regarding our campaigns. ### 41. Super Powerful Metadata Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Claravine?** The capabilities of the platform are very impressive, and the integration points make this very useful. Overall the tool can be managed by a savvy but not very technical business user. Once your organization gets their heads around the true value of metadata for driving reporting, analysis, segmentation, personalization...essentially everything, the more powerful the tool becomes. Claravine is a very high touch organization and in general are both really capable on resolving problems and providing solutions to extend the product. They also have a large amount of organizational knowledge on how to approach the big, ugly, problems that surround metadata in large complex organizations. **What do you dislike about Claravine?** The cost is a bit high, but that is because it is almost a bit of an agency model vs. just a pure tech platform. Since the problems they solve are different, and complex, for each [larger] organization, the cost is justified, but be aware. **Recommendations to others considering Claravine:** Have a good idea of the business problem, and result you want. Outside of that Claravine can then help design a solution on their platform. **What problems is Claravine solving and how is that benefiting you?** The main problem was creation, management, and governance of campaign tracking codes, specifically Adobe Analytics (equivalent to Google's UTM params). We had issues around data quality, getting the metadata into Adobe in a timely manner, and maintenance of the tool. Essentially all those problems were almost completely solved by Claravine. Result is higher trust in analysis and reporting coming out of web analytics + much reduced time to keep the data accurate and fresh. ### 42. Vast Improvement Over MS Excel Campaign Spreadsheets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** Claravine allows you to customize every attribute for your campaign taxonomy - even allowing you to dictate what users are allowed to submit - and stores the information for you. It's easy to update attributes with new campaign information, and it provides options to change previously submitted campaigns to clean up any mistakes. **What do you dislike about Claravine?** It can be difficult to build a new campaign template, the software has a few menus that need attention. While these menus can be confusing, the Claravine team provides solid support to help you get your profiles up and running. **Recommendations to others considering Claravine:** Claravine is a great tool for managing multiple campaigns across multiple groups. Their top-notch customer service is fast and knows the product well, and they are fun to work with. **What problems is Claravine solving and how is that benefiting you?** Claravine helped us improve our campaign tracking by 60% and led us to better organized and more consistent data collection. Better data collection leads us to better campaign analysis and insights. ### 43. Great tool that provides an easy to use UI that enables easy data tagging and categorization **Rating:** 4.0/5.0 stars **Reviewed by:** Roberto R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Claravine?** The easy to use UI has to be one of it's strengths. With one training session, we were able to be up a running using the majority of the features that we needed. **What do you dislike about Claravine?** Updating data items still needs some refinement, it is not straight forward for the average user. The Claravine team is very supportive with helping us enable mass data uploads when needed. **What problems is Claravine solving and how is that benefiting you?** We solved the issue of creating and cataloging unique URLs for our media links. After getting passed this hurdle and establishing a tagging strategy within the tool, we were able to more accurately measure the results for each tactic. ### 44. Powerful features packed inside a business user-friendly interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Claravine?** Flexibility and agility - easily adapt to support evolving reporting requirements without any need for IT development. **What do you dislike about Claravine?** User onboarding process could be more efficient. New user confirmation/setup email is tagged as bulk mail and blocked by our mail server. We need to request the link manually from our customer success rep for each new user - not a big deal, really. **Recommendations to others considering Claravine:** Take advantage of the available integrations/connectors to push/pull tracking code and classification data to/from sources beyond the usual web analytics platforms. **What problems is Claravine solving and how is that benefiting you?** Clear visibility into campaign ROI via tracking codes and associated metadata generated through Claravine and reported out through Adobe Analytics. ### 45. Claravine: great product, great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Claravine?** Claravine is incredibly flexible. It allows us to customize tracking down to individual marketing groups and what they need to see. Claravine support is also top notch. In particular they are very accomodating, responsive, and kind. **What do you dislike about Claravine?** Because of it's flexibility and advanced capability with tracking, it can be slightly difficult to learn how to use it without some support **What problems is Claravine solving and how is that benefiting you?** more advanced, integrated tracking for our organization than we've ever had ### 46. Great product with an even better company that offers a variety of resources to support your needs. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Claravine?** Excellent campaign governance tool that provides an array of features such as data validation, classifications, etc.. **What do you dislike about Claravine?** Fairly new, so more enhancements needed. **Recommendations to others considering Claravine:** Speak with an representative to dive deep into your companies needs and how Claravine can help support and improve those processes. **What problems is Claravine solving and how is that benefiting you?** We are solving the need for a united campaign structure strategy throughout the organization, and are realizing the Adobe integration benefits to easily classify our campaigns. ### 47. Claravine has been easy to use, customize and implement. **Rating:** 4.5/5.0 stars **Reviewed by:** Kenyatta M. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** The ease of use and automated integration with digital analytics reporting tools. **What do you dislike about Claravine?** No major downsides or dislikes. Tool and account team very responsive to client needs and use cases. **What problems is Claravine solving and how is that benefiting you?** Standardizing how we create and house campaign tracking codes. And, ease of use help us track at a more granular level what digital channels, content, call-to-actions, etc. our audience respond to/ engage with. ### 48. Excellent tool for streamlining tracking code process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Claravine?** It integrates with Adobe Analytics and the templates are very customizable to meet varying needs of our teams. **What do you dislike about Claravine?** You do need to put in some time to think through how to set up the tool, but that is true for most tools. **What problems is Claravine solving and how is that benefiting you?** Moving to Claravine has improved our efficiency and accuracy in tracking campaigns. Where we used to have many Excel sheets and a manual process to import data to analytics, we now have a solid process where tracking codes and the meta data are uploaded to analytics real-time. Claravine's staff are knowledgeable and responsive. ### 49. Great customer service, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Claravine?** I really like the customer support and how quickly they implement changes **What do you dislike about Claravine?** Everything works well and it's easy to use. **Recommendations to others considering Claravine:** If you're using messy excel to keep track of tracking codes then this software is what you need to make th eprocess more efficient **What problems is Claravine solving and how is that benefiting you?** Organization with campaign naming convention and tarcking codes. ### 50. It gets the job done but could be improved further to create a better user experience. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Claravine?** Gets the job done with creating the tracking codes **What do you dislike about Claravine?** Lack of import & template makes it hard to work quickly **Recommendations to others considering Claravine:** adding common excel functions & shortcuts to the UI so that users can move around quicker in the template **What problems is Claravine solving and how is that benefiting you?** Helps create unique codes efficiently and overall is not bad to use. ## Claravine Discussions - [How do you use Claravine?](https://www.g2.com/discussions/how-do-you-use-claravine) - [What is the use of Claravine?](https://www.g2.com/discussions/what-is-the-use-of-claravine) - [What can Adobe Analytics do?](https://www.g2.com/discussions/what-can-adobe-analytics-do) - [What does claravine do?](https://www.g2.com/discussions/what-does-claravine-do) - [View Claravine pricing details and edition comparison](https://www.g2.com/products/claravine/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+20%3A34%3A43+-0500&secure%5Bsession_id%5D=14692363-3671-494e-be55-31627e504b40&secure%5Btoken%5D=2402d6fc298187f3c7a5754566733191e3fcade66ac06f2806336c3541721756&format=llm_user) ## Claravine Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Branch](https://www.g2.com/products/branch/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Salesforce Marketing Cloud Excel Add-In by Devart](https://www.g2.com/products/salesforce-marketing-cloud-excel-add-in-by-devart/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Snowflake Data Exchange](https://www.g2.com/products/snowflake-data-exchange/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) ## Claravine Features **Administration** - Data Modelling - Workflow Management - Dashboards and Visualizations **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Security** - Access Control - Roles Management - Compliance Management **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Data Governance** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Claravine Alternatives - [Egnyte](https://www.g2.com/products/egnyte/reviews) - 4.4/5.0 (1,134 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews)