Best Visitor Identification Software - Page 2

How Many Visitor Identification Software Products Does G2 Track?

Total Products under this Category: 172

Category Stats (Sep 2026)

  • Average Rating: 4.44/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadMagic (+5.26%) - Among all products in this category, LeadMagic recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Visitor Identification Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 59,600+ Authentic Reviews
  • 172+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Visitor Identification Software

G2 Grid® for Visitor Identification Software plotting products by satisfaction and market presence

Highlighted products: Lead Forensics, HubSpot Sales Hub, GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, 6sense Sales Intelligence, Snitcher, Constant Contact Advanced Automation, and Customers.ai.

Underlying data: [Grid® JSON](https://www.g2.com/categories/visitor-identification/grids.json?focus%5B%5D=lead-forensics&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=snitcher&focus%5B%5D=constant-contact-advanced-automation&focus%5B%5D=customers-ai)

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,956

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Ease of Use: 8.5/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.9/10)
  • Quality of Support: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    989 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

Zoho SalesIQ

Zoho SalesIQ is a live chat and chatbot platform built for real-time customer engagement across every stage of the customer lifecycle. Marketing, sales, and support teams use it to monitor website visitors, trigger conversations at the right moment, and resolve queries without making customers wait. At its core, SalesIQ provides live visitor tracking, automated chat triggers, lead scoring, canned responses, chat routing, screen share, audio calls, and a mobile app for iOS and Android, everything needed to engage visitors and convert them before they leave. For teams that can't be online around the clock, the codeless bot builder and Answer Bot handle common queries automatically, qualify leads, and route conversations to the right person when a human is needed. The Summer '26 release extends all of this with Agentic Intelligence. Zia Agents now do what the best human agents do — they greet visitors, understand what's actually being asked, pull information from your CRM and connected systems, and resolve conversations end-to-end without a handoff. Where chatbots once followed fixed scripts, Zia Agents reason through context. AI-assisted routing replaces button-based navigation with intent detection, so customers no longer have to figure out which support flow they belong to before getting help. Dynamic FAQs go further still: instead of returning the same canned answer to every visitor, they pull account-specific details like membership tier or order status to generate a response that fits that customer's actual situation. SalesIQ also connects with WhatsApp, Instagram, Facebook Messenger, and Telegram, making it possible to maintain consistent customer engagement across channels and geographies from a single platform.

Average Rating: 4.4/5.0

Total Reviews: 237

How Do G2 Users Rate Zoho SalesIQ?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Ease of Use: 8.7/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.9/10)
  • Quality of Support: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Zoho SalesIQ?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: CEO, Director
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About Zoho SalesIQ?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zoho SalesIQ, enabling efficient real-time engagement and streamlined visitor interactions.
  • Users appreciate the real-time engagement features of Zoho SalesIQ, enhancing customer interaction and boosting conversions seamlessly.
  • Users appreciate the real-time engagement features of Zoho SalesIQ, enhancing customer support and boosting conversions efficiently.
  • Users appreciate the seamless integrations of Zoho SalesIQ, enhancing real-time communication and lead management effortlessly.
  • Users commend the superb customer support of Zoho SalesIQ, enhancing their experience and efficiency in resolving inquiries.
Cons
  • Users experience excessive and delayed notifications on the Android app, affecting their overall satisfaction with Zoho SalesIQ.
  • Users find the learning curve steep, as the customization options can be overwhelming and require time to master.
  • Users find Zoho SalesIQ's customization options somewhat limited, making initial setup and navigation a bit overwhelming.
  • Users experience notification issues with delays and duplicates, especially when using the Android app and website.
  • Users find the setup process for Zoho SalesIQ to be not intuitive, leading to an overwhelming experience initially.

What Are Recent G2 Reviews of Zoho SalesIQ?

Foundry Intent

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Average Rating: 4.3/5.0

Total Reviews: 144

How Do G2 Users Rate Foundry Intent?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.9/10)
  • Quality of Support: 8.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Foundry Intent?

  • Seller: Foundry
  • Year Founded: 1964
  • HQ Location: Needham Heights, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    5,498 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Small, 40% Medium

What Are Recent G2 Reviews of Foundry Intent?

What Are G2 Users Discussing About Foundry Intent?

Leadinfo

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Average Rating: 4.3/5.0

Total Reviews: 809

How Do G2 Users Rate Leadinfo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Ease of Use: 9.0/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.9/10)
  • Quality of Support: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Leadinfo?

  • Seller: Leadinfo
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Capelle aan den IJssel, South Holland
  • LinkedIn® Page: www.linkedin.com
    105 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 20% Medium

What Do G2 Reviewers Say About Leadinfo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Leadinfo, with its intuitive setup and straightforward interface.
  • Users value the lead generation capabilities of Leadinfo, enhancing sales through insightful visitor data and integration.
  • Users appreciate the detailed analytics of Leadinfo, enabling granular insights and easy export for informed decision-making.
  • Users value the immediate functionality and helpful support of Leadinfo, enhancing their lead generation and analytics capabilities.
  • Users value the insights on leads and user behavior, enhancing their ability to drive sales effectively.
Cons
  • Users express concerns about the lack of detailed information on leads, hindering effective business identification.
  • Users find filtering issues with Leadinfo frustrating, desiring more effective ways to segment and manage prospects.
  • Users face challenges with lead quality, citing lack of details and irrelevant organizations affecting usability.
  • Users criticize the high costs of Leadinfo, suggesting pricing adjustments and better renewal notifications for transparency.
  • Users are frustrated by poor filtering, resulting in irrelevant prospects cluttering their visitor queue.

What Are Recent G2 Reviews of Leadinfo?

What Are G2 Users Discussing About Leadinfo?

Leadfeeder

Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.

Average Rating: 4.3/5.0

Total Reviews: 838

How Do G2 Users Rate Leadfeeder?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Ease of Use: 8.9/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.9/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Leadfeeder?

  • Seller: Leadfeeder
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Karlsruhe, Deutschland
  • Twitter: @Leadfeeder
    3,959 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 73% Small, 24% Medium

What Do G2 Reviewers Say About Leadfeeder?

AI-generated summary from verified user reviews

Pros
  • Users value the lead generation capabilities of Leadfeeder, enhancing insights and targeting for effective prospecting.
  • Users find Leadfeeder's ease of use invaluable, facilitating simple navigation and effective lead management.
  • Users value the accurate organization identification by Leadfeeder, enhancing their ABM strategy and targeting efficiency.
  • Users value the seamless integrations with HubSpot and Salesforce, enhancing lead management and contact organization.
  • Users praise Leadfeeder's contact information retrieval, simplifying the process of identifying key people and their details.
Cons
  • Users experience data accuracy issues with Leadfeeder, often leading to mismatched information and frustration in tracking leads.
  • Users find the service expensive, especially following unexpected price increases and limited value for smaller companies.
  • Users experience inaccurate data in Leadfeeder, causing frustration with discrepancies in visitor tracking and lead quality.
  • Users find the incorrect information in Leadfeeder frustrating, leading to data inaccuracies and duplicate entries.
  • Users face integration issues with Leadfeeder, leading to manual processes and difficulties connecting with other tools.

What Are Recent G2 Reviews of Leadfeeder?

What Are G2 Users Discussing About Leadfeeder?

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Average Rating: 4.8/5.0

Total Reviews: 4,147

How Do G2 Users Rate Instantly?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)
  • Quality of Support: 9.5/10 (Category avg: 9.1/10)

Who Is the Company Behind Instantly?

  • Seller: Instantly
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Sheridan, US
  • LinkedIn® Page: www.linkedin.com
    378 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 93% Small, 5% Medium

What Do G2 Reviewers Say About Instantly?

AI-generated summary from verified user reviews

Pros
  • Users find Instantly to be very user-friendly, with responsive support and easy setup thanks to tutorial resources.
  • Users find Instantly incredibly easy to use, appreciating its intuitive setup and efficient campaign management features.
  • Users praise Instantly's incredible customer support, noting their quick and precise responses to any inquiries.
  • Users love the effortless cold emailing with Instantly, benefiting from organized campaigns and clear insights.
  • Users value the time-saving features of Instantly, enjoying efficient campaign management and effortless email outreach.
Cons
  • Users find the pricing structure expensive, with key features locked in higher-tier subscriptions that limit basic plan users.
  • Users find the missing features in the basic plan limiting, such as the low lead cap and lack of reply options.
  • Users face significant email management issues with campaign failures, unupdated analytics, and insufficient attachment support.
  • Users report a challenging learning curve with Instantly, finding setup and navigation frustrating and confusing.
  • Users face email issues like campaign failures, integration challenges, and frustrating management of inbox features in Instantly.

What Are Recent G2 Reviews of Instantly?

What Are G2 Users Discussing About Instantly?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,441

How Do G2 Users Rate Apollo.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Ease of Use: 9.0/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)
  • Quality of Support: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
  • Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
  • Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
  • Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
  • Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
  • Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
  • Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
  • Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
  • Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
  • Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

LeadLander

Convert website visits into actionable sales leads. Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads. LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team. LeadLander is the perfect tool for sales people and marketers who want: New leads (even those who do not complete a registration form) Alerts when prospects return to their website Pipeline accuracy Validation of their cold calls and meetings Tie inbound lead flow to marketing campaigns Deliver dynamic website content based on visitor history

Average Rating: 4.2/5.0

Total Reviews: 63

How Do G2 Users Rate LeadLander?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Ease of Use: 8.8/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.9/10)
  • Quality of Support: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadLander?

  • Seller: LeadLander
  • Year Founded: 2006
  • HQ Location: Corta Madera, CA
  • Twitter: @LeadLander
    236 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 52% Medium, 41% Small

What Do G2 Reviewers Say About LeadLander?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the daily reports and contact search feature in LeadLander, enhancing lead generation excitement and opportunities.
  • Users value the great customer service from LeadLander, enhancing their overall experience with instant support.
  • Users appreciate the daily reports and contact search feature, generating excitement about potential leads and collaborations.
  • Users appreciate the integrations of LeadLander, enhancing team collaboration through daily visitor reports and contact insights.
  • Users find LeadLander's intuitive interface invaluable for quickly accessing key prospecting information and lead details.
Cons
  • Users face challenges with HubSpot integration, making the setup process more complicated than expected.
  • Users find the limited search functionality of LeadLander frustrating, as it restricts contact searches by position.
  • Users find usability issues in LeadLander, especially concerning the limited contact search options by position.

What Are Recent G2 Reviews of LeadLander?

What Are G2 Users Discussing About LeadLander?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Ease of Use: 8.4/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.9/10)
  • Quality of Support: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Albacross

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.

Average Rating: 4.6/5.0

Total Reviews: 118

How Do G2 Users Rate Albacross?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)
  • Quality of Support: 9.6/10 (Category avg: 9.1/10)

Who Is the Company Behind Albacross?

  • Seller: Albacross
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • Twitter: @AlbacrossNordic
    216 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 48% Medium, 43% Small

What Do G2 Reviewers Say About Albacross?

AI-generated summary from verified user reviews

Cons
  • Users express concern over the lack of North American support, indicating a focus primarily on the European market.

What Are Recent G2 Reviews of Albacross?

What Are G2 Users Discussing About Albacross?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Ease of Use: 8.8/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.9/10)
  • Quality of Support: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users commend the user-friendly interface of Spotler Mail+, making email marketing intuitive and efficient.
  • Users love the powerful tools and user-friendly interface of Spotler Mail+ for efficient email marketing.
  • Users value the efficiency of Spotler Mail+ for streamlining their email marketing and enhancing targeting success.
  • Users value the automation capabilities of Spotler Mail+, enhancing targeting and streamlining marketing processes effectively.
  • Users appreciate the automation features of Spotler Mail+, enhancing personalized email marketing and campaign management.
Cons
  • Users note a bit of a learning curve initially, as the multitude of functions can be overwhelming.
  • Users find the template organization messy and not intuitive, making email design a frustrating experience.
  • Users are disappointed by the deliverability tools and lack of pricing flexibility, impacting their overall satisfaction with Spotler Mail+.
  • Users report performance issues with Spotler Mail+, including freezing during image uploads and delays in designing emails.
  • Users experience poor customer support, often facing delays in responses which can lead to frustration.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

SalesIntel

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

Average Rating: 4.3/5.0

Total Reviews: 531

How Do G2 Users Rate SalesIntel?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Ease of Use: 8.5/10 (Category avg: 8.9/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.9/10)
  • Quality of Support: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind SalesIntel?

  • Seller: SalesIntel
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tysons, VA
  • LinkedIn® Page: www.linkedin.com
    140 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 51% Medium, 38% Small

What Do G2 Reviewers Say About SalesIntel?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of SalesIntel, enabling efficient contact retrieval and streamlined workflows.
  • Users value the ease of use and accessibility of SalesIntel, streamlining contact information retrieval and boosting efficiency.
  • Users value the human-verified contact data of SalesIntel, significantly enhancing their prospecting and outreach efficiency.
  • Users value SalesIntel for its effective lead generation, providing accurate contacts and enhancing targeting efficiency for outreach.
  • Users value the high accuracy of contact data in SalesIntel, enhancing their overall data experience and usability.
Cons
  • Users experience inaccurate data results, leading to frustration and inefficiencies when accessing necessary information.
  • Users often face issues with outdated data in SalesIntel, impacting the accuracy of lead generation efforts.
  • Users find outdated contacts on SalesIntel that hinder their prospecting efforts and limit information accuracy.
  • Users find outdated information and a lack of mobile support hinder the effectiveness of SalesIntel.
  • Users face challenges with inaccurate information, leading to inefficiencies and frustration during their research and prospecting efforts.

What Are Recent G2 Reviews of SalesIntel?

What Are G2 Users Discussing About SalesIntel?

Identity Matrix

Identity Matrix is the world's first and only Person-Level GTM platform. Using AI, the platform identifies 70% of anonymous web visitors, gives you unparalleled person-level web insights, and builds next-generation ABM campaigns. Join GTM leaders across the globe with our ABM 2.0 technology that helps you see a 3-5X ROI on your GTM efforts.

Average Rating: 5.0/5.0

Total Reviews: 26

How Do G2 Users Rate Identity Matrix?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Ease of Use: 9.9/10 (Category avg: 8.9/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.9/10)
  • Quality of Support: 9.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Identity Matrix?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 77% Small, 23% Medium

What Do G2 Reviewers Say About Identity Matrix?

AI-generated summary from verified user reviews

Pros
  • Users benefit from the easy integrations of Identity Matrix, enhancing visibility and automating workflows seamlessly.
  • Users value the enhanced visitor tracking capabilities of Identity Matrix, boosting marketing insights and sales strategies.
  • Users value the seamless integrations of Identity Matrix, enhancing visibility and actionability on visitor data effectively.
  • Users value the excellent customer support of Identity Matrix, ensuring timely assistance and seamless integration.
  • Users find Identity Matrix to be easy to use, facilitating quick integration and transforming expenses into profit.
Cons
  • Users note some bug issues, but fixes are prompt, and data accuracy greatly compensates for the downsides.
  • Users find contact issues with Identity Matrix, noting imperfections in managing contact information.
  • Users point out that the limited email capture can be a significant drawback in their experience with Identity Matrix.
  • Users initially faced a lack of integration, but recent updates have improved connectivity and features significantly.
  • Users note that lead quality varies, as personal emails occasionally disrupt accurate lead assessment despite available scoring solutions.

What Are Recent G2 Reviews of Identity Matrix?

Visual Visitor Sales Intelligence

Empowering Agencies with Scalable Sales Intelligence Visual Visitor partners with marketing and sales agencies to deliver powerful, affordable, and easy-to-use sales intelligence solutions that drive measurable growth for their clients. Built with agencies in mind, our platform helps streamline prospecting, boost engagement, and enhance lead generation — all under your brand through our white-label capabilities. Platform Highlights for Agencies + Person-Level Advertising Deliver hyper-targeted campaigns directly to verified decision-makers. This feature empowers agencies to personalize outreach and improve ROI by connecting ads with real people—not just anonymous traffic. + Anonymous Website Visitor Identification Reveal the companies and people visiting client websites—even when they don’t submit a form. Transform hidden traffic into qualified leads ready for follow-up. + 900+ Million B2B Contacts Access a robust, accurate database to reduce prospecting time by up to 80% and connect clients faster with their ideal customers. Why Agencies Choose Visual Visitor + Accelerate Client Success Empower your clients to be first to engage—36% of sales go to the first vendor to make contact. + Uncover Hidden Leads Turn anonymous website visitors into actionable opportunities and uncover previously invisible prospects. + Strengthen Campaign Insights Gain visibility into buyer journeys, monitor behavioral signals, and adjust strategies in real time for better results. + White Label Ready Integrate Visual Visitor seamlessly into your agency’s offerings. Deliver world-class intelligence under your own brand to drive recurring revenue and client retention. With offices in Jacksonville, FL, and Atlanta, GA, and trusted by over 3,000 businesses and white-label resellers, Visual Visitor is the sales enablement partner agencies rely on to help clients grow faster and smarter.

Average Rating: 4.8/5.0

Total Reviews: 95

How Do G2 Users Rate Visual Visitor Sales Intelligence?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Ease of Use: 9.7/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)
  • Quality of Support: 9.5/10 (Category avg: 9.1/10)

Who Is the Company Behind Visual Visitor Sales Intelligence?

  • Seller: VisualVisitor
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Alpharetta, Georgia
  • Twitter: @Visual_Visitor
    183 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 74% Medium, 19% Small

What Do G2 Reviewers Say About Visual Visitor Sales Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy company and employee search with filters for effective lead qualification and marketing list building.
  • Users value the accurate data from Visual Visitor, making lead generation and company research highly effective.
  • Users appreciate the ease of use of Visual Visitor, finding it simple to navigate and effective for data gathering.
  • Users appreciate the abundant lead generation from Visual Visitor, easily discovering new leads daily and accessing detailed data.
  • Users value the data accuracy of Visual Visitor, finding reliable information essential for identifying new leads.
Cons
  • Users note a significant learning curve, requiring time to master the various functions of the platform.
  • Users experience a steep learning curve with Visual Visitor, requiring weeks to master its multiple features.
  • Users note the inaccurate location data, as Plus Person only identifies American visitors, limiting its effectiveness.
  • Users note that lead quality is limited, primarily identifying American visitors, impacting broader outreach efforts.
  • Users report a learning difficulty requiring substantial time to master all features of Visual Visitor Sales Intelligence.

What Are Recent G2 Reviews of Visual Visitor Sales Intelligence?

What Are G2 Users Discussing About Visual Visitor Sales Intelligence?

Warmly

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and the Inbound Agent for website conversion. Together, they identify, engage, and convert buyers into pipeline around the clock, with no reliance on manual headcount. Most revenue teams are stuck in the same loop. SDRs spend hours researching accounts, building lists, and sending outreach that rarely lands at the right moment. Meanwhile, the website - the highest-intent channel in the entire funnel - quietly loses buyers every single day. Visitors show up, look around, and leave without ever talking to a human. By the time a rep follows up, the window is closed. In a world where 78% of buyers choose the vendor that responds first, speed and precision are everything. Meet Warmly's two AI agents. They work your inbound and outbound motions simultaneously, 24/7, without burning headcount. The TAM Agent handles outbound. It maps your entire addressable market, scores accounts by ICP fit and real-time buying intent, and automatically identifies the right contacts within each buying committee. From there, it orchestrates coordinated campaigns across email, LinkedIn, and ads - reaching the right person, at the right time, with the right message, across the right channel. As signals shift, the TAM Agent reprioritizes in real time, always focusing on the accounts most likely to convert. The Inbound Agent works your website. It identifies every visitor at the person level - not just the company - and instantly understands where they are in the buying journey. High-intent visitors are greeted with AI-powered chat, live demos, personalized offers, and one-click meeting booking. Hot leads get routed to the right rep the moment they arrive. Anyone who leaves without converting gets re-engaged through automated follow-up and LinkedIn ad retargeting. Your website stops leaking pipeline. Both agents run on the Warmly Context Graph - a unified data layer combining 250+ signals, 400 million B2B contacts, and first, second, and third-party intent data into a complete picture of every account and contact. Every interaction feeds back into the system, so the agents get smarter over time. Companies like TrustArc, TigerGraph, Kadence, and Innerspace have replaced costly SDR services with Warmly's AI agents - cutting CAC by 50%, and eliminating $20,000 to $40,000 a month in outsourced SDR costs.

Average Rating: 4.5/5.0

Total Reviews: 242

How Do G2 Users Rate Warmly?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Ease of Use: 9.2/10 (Category avg: 8.9/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.9/10)
  • Quality of Support: 9.2/10 (Category avg: 9.1/10)

Who Is the Company Behind Warmly?

  • Seller: Warmly
  • Company Website:
  • Year Founded: 2020
  • HQ Location: San Francisco, CA
  • Twitter: @warmlyai
    526 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 77% Small, 21% Medium

What Do G2 Reviewers Say About Warmly?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the lead generation capabilities of Warmly, enabling quick engagement with interested prospects effectively.
  • Users find Warmly's intuitive interface and real-time insights incredibly helpful for effective account-based marketing strategies.
  • Users appreciate the ease of use of Warmly, noting its fast setup and clear, professional dashboard.
  • Users value the easy setup of Warmly, appreciating the quick sign-up and immediate results from the platform.
  • Users value the seamless integrations of Warmly, enhancing real-time insights and team responsiveness to website visitors.
Cons
  • Users experience bug issues with Warmly, particularly with filters and integrations affecting usability and notifications.
  • Users report data inaccuracy issues with Warmly, leading to frustrating experiences and unreliable visitor identification.
  • Users find limited integrations frustrating, as they lead to higher costs and inefficient use of resources.
  • Users report software bugs affecting filters and integrations, though most find them manageable for overall use.
  • Users find the pricing of Warmly to be expensive for a product aimed at small to medium businesses.

What Are Recent G2 Reviews of Warmly?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024