Tie
Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next. Tie runs three products on one identity graph so brands can recognize the shopper, score their intent, and land the message in the inbox tab shoppers actually check. That's why teams at Caraway, Sharper Image, Beekman 1802, Ridge, OluKai, and Portland Leather Goods run Tie every day. Here's what you get with Tie: Tie ID: Recognize the shoppers your stack is missing. Klaviyo only recognizes a fraction of returning shoppers, because most aren't logged in, switched devices, or cleared cookies. Tie ID pushes that to 90-100%, so cart, browse, and post-purchase flows fire against 2.5-4.5x more subscribers inside the first week. Every profile can be enriched with 200+ Tie Attributes spanning demographics and interests, so segmentation isn't built on guesswork. Beekman 1802 reactivated over 100,000 shoppers with Tie ID, generating over $520K in revenue. Tie Predict: Score who's ready to engage now, not who engaged last quarter. Predict replaces backward-looking Klaviyo engagement tiers with open, click, and purchase scores that refresh daily and sync into Klaviyo as profile properties your team can use however it wants. Scores draw on dozens signals from the identity graph plus live web behavior, which is how Predict surfaces high-intent shoppers sitting on a suppression list. Sharper Image saw a 41% lift in revenue per recipient while sending 22% fewer emails. Tie Priority: Land in Gmail's Primary tab and stay there. Priority is agentic deliverability. AI agents make invisible changes to Klaviyo templates so emails reach Primary instead of Promotions, then monitor domain reputation and tighten warmup and audience eligibility the moment it slips. Every send is split against a held-out control group, so the value is a measured number rather than an estimate. Across Tie Priority campaigns: a median 45% click-rate lift, a median 47% revenue lift, and under 24 hours to Primary placement on average. Tie offers one solution in place of four vendors. Most retention stacks pay separately for visitor ID, engagement scoring, inbox placement, and deliverability, and still have no single view of the shopper. Tie provides them all in one place. "Every brand is running a similar playbook. Tie Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk." - Connor MacDonald, CMO, Ridge Join the 250+ ecommerce and DTC brands using Tie to know their shoppers and reach them at the right moment.
Average Rating: 4.8/5.0
Total Reviews: 47
How Do G2 Users Rate Tie?
- Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
- Ease of Use: 9.1/10 (Category avg: 9.0/10)
- Ease of Admin: 9.1/10 (Category avg: 9.0/10)
- Quality of Support: 9.9/10 (Category avg: 9.1/10)
Who Is the Company Behind Tie?
- Seller: Tie
- Company Website:
- Year Founded: 2021
- HQ Location: New York, US
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LinkedIn® Page: www.linkedin.com
56 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising, Consumer Goods
- Company Size: 62% Small, 30% Medium
What Do G2 Reviewers Say About Tie?
AI-generated summary from verified user reviews
Pros
- Users highlight the supportive and responsive team behind Tie, enhancing their experience and product effectiveness.
- Users commend the amazing and supportive customer support team that ensures a seamless and effective deployment process.
- Users value the ease of use of Tie, enjoying quick setup and accessible analytics for all technical levels.
- Users highlight the exceptional support and strategic insights from Tie, driving significant improvements in campaign performance.
- Users praise the easy setup of Tie, appreciating its seamless integration and supportive customer assistance.
Cons
- Users find the high cost of the Tie product challenging, especially for small brands with limited budgets.
- Users report conversion issues with Tie, affecting deliverability and engagement in their marketing efforts.
- Users report that difficult reporting can slow down the process, but the results are ultimately worth it.
- Users report concerns about email limitations, particularly regarding spam complaints from unconsented website visitors.
- Users report issues with missing email verification, leading to spam complaints from unconsenting email recipients.
What Are Recent G2 Reviews of Tie?
"Transparent Onboarding and Better ROI with TIE"
Rating: 4.5/5.0 stars
— Josh B.
"Excellent Partner for Audience Expansion"
Rating: 5.0/5.0 stars
— Gabrielle S.
